INNOVA MARKET INSIGHTS TOP TEN TRENDS 2014 HEALTH IS MORE HOLISTIC Major manufacturers are looking to all areas of health for a more holistic approach in providing nutritious solutions. GROWING HEALTH CONSCIOUSNESS A serene wesapecia QO siotererianceMICRONUTRIENT DEFICIENCIES OCCUR WORLDWIDE Key Global Micronutrient Deficiencies? Vitamin D lodine EUROPE Vitamin D NORTH AMERICA Zinc Protein Vitamin A AFRICA Consumers in bath developing and developed regions of the ‘world are eulering from micronutrient deficiencies, although developng counties are at highest risk. ‘Therefore, manufacturers eye developing merkets as, potenti markets for fortised foode a-FICIENCIES AFFECT EVERY DEMOGRAPHIC RISKS OF INADEQUATE VITAMIN AND MINERAL STATUS Upon on pete srtnen poses eee The impact on health affects & ieee a : q ) z aby: Lowbirth weight, { Child: Stunted, Reduce Adolescent Aut Eleely Higher moratyrate,” mental capacity Fre- Stunted, Reduced Reduced Increased morbid paired mental” $ quentinfecions,lnad- ante capaci productivity, fentegporosts, rental development equate growth eatch up, Fatigue, Poot socioeconomic | impairment ete, Increased risk of Reduced prductviyn | Inereased vinerabiliyy statue, Increased mortality chronic disease Higher mortality rate to infection Malnourshedae) saul gsc ge) el INFANTS PRODUCT LAUNCHES WITH VITAMIN/MINERAL FORTIFICATION (GLOBAL, 2013)" Global product launches tracked with vtamin/mineral Tortfication inereased by ‘47% in 2013 fom 2012 rs ora Us WWW.INNOVADATABASE.COM