Five Forces

Analysis(Porter)
Threat of new entry
No Barriers to entry,
including no cap on FDI
Despite the first point, the
thread is low, as the market
behemoths occupy a huge
part of the market share
Also, the economies of
scale is high

Bargaining power of
Suppliers

Moderately competitive Bargaining

power of
international brands
Sellers
are offering to buy
premium rates

Threat of
new
entrants

Rivalry
among
existing
competitor
s

Bargaining
power of
Buyers

Threat of Substitute
Low, as milk as a product
is woven around the
socio-cultural set up and
typical Indian household
New categories will help
increase the total market

Threat of
Substitutes

Competitive Rivalry
National level- High, as there
are so many brands
Within State boundaries and
regional level- High, as
multiple regional brands
enjoy local advantages-trust
among local sellers, SCM and
logistics, Barriers to entry

Bargaining power of
Buyers
High, as there are
multiple brands present
in the market, with
identical product, trust
and price.