Gene Block's Emails On Steve Alford - Part 1

From:
To:
Subject:
Date:
Jake Bryan
Chancellor Gene D. Block; Rebholz, Joshua; Guerrero, Dan
Re: Fire Alford leave Adidas
Saturday, March 05, 2016 3:54:02 PM
Out of curiosity... Are you guys aware of what Ucla fans think of adidas? Are you checking
Bruin Report Online, Bruins Nation, Twitter and Facebook UCLA athletic pages?
If you are in touch with those pages and outlets I'm sure you know how much the fan base
hates adidas. Everyone would rather see is with Nike, Jordan brand or Under Armour.
Everyone is scared to death because they think you won't negotiate and will just take adidas'
desperate money heave at you guys.
I'm begging you, please get something done with Nike, Jordan brand or Under Armour. Sales
will increase, it will be great publicity to reinvigorate the fan base and recruits will love it.
I'm sending this now because all bruin fans know that you guys just stopped by adidas hq. A
big Ucla kiss up banner can't right the wrongs that adidas has done. Terrible uniforms and no
feeling at all of being a flagship school. Adidas is and has been a joke. Please make the right
move. Get the fans and recruits pumped. This is your chance to shine!
Sent from my iPhone
On Mar 3, 2016, at 1:41 PM, Jake Bryan <jakebryan02@
> wrote:
To you guys as well...

From: Jake Bryan <jakebryan02@
Date: March 3, 2016 at 11:10:15 AM PST
To: dguerrero@athletics.ucla.edu
Subject: Fire Alford leave Adidas
>
Long time supporter of Ucla athletics, I can't do it anymore for hoops

if Alford is retained. Done watching, attending, everything.
I'm also done buying Ucla gear if we can't figure out a way to go
Nike, Jordan Brand or Under Armour. Adidas is trash, they've ruined
our football uniform and it isn't popular with high school recruits.
Done...
- Jake
Sent from my iPhone
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Sent from
Andrew Marroquin
Chancellor Gene D. Block
Fire Guerrero and ALFRAUD
Saturday, March 05, 2016 8:59:53 PM
Mail on Android
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Gilberto Limon
Chancellor Gene D. Block; Guerrero, Dan
UCLA basketball
Sunday, March 06, 2016 1:52:30 PM
UCLA's worst conference finish in

Wooden/Post-Wooden
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Keith Joe
Guerrero, Dan
Block, Gene; Rebholz, Joshua
Mens Basketball
Sunday, March 06, 2016 10:11:51 PM
Dear Mr Guerrero
As a tremendously proud UCLA Alumni, Class of 1996 I am to put it lightly very alarmed
at the state of Mens Basketball. In particular, the ability of Coach Steve Alford to guide what
in many opinions is one of the most historically proud programs in the NCAA. A program
that as of the last 10 years has taken a continued nose dive in not only the rankings, but the
opinions of those within the UCLA community and those on the outside. How is it that one
of our greatest players, Bill Walton, has not only not pushed his own son to attend his alma
mater but instead the U of Arizona. And most recently, gave a pre-game pep talk to our
opponent prior to us playing. Additionally, another of the pillars of UCLA basketball Kareem
Abdul Jabar mentioned that our team completely lacks any sense of fundamentals. He
remarked how we demonstrate an inability to run a fast break.
I had the great pleasure of attending UCLA when we last won a National Championship in
Mens Basketball. To see what has become of that same program now is remarkably
troubling. You have a head coach with exceedingly dubious morale character. And
notwithstanding that issue which has been glossed over by the administration. There is
clearly some issue of nepotism as well with the way he plays his own son Bryce to the
detriment of the team.
There is a clear lack of motivation of this team. The same team that was able to go out and
beat the University of Kentucky and Gonzaga has since then been unable to beat numerous
less talented teams and now is undoubtedly going to miss the tournament. This is on the
coach without question. There is something seriously wrong with the program and bringing
in talented players next season will not solve it. I am not a fan of letting go of coaches with
guaranteed salaries but in this instance there is not doubt in my mind that he will not be able
to guide this program to the standards of John Wooden.
V/R
LTC Keith Joe, USAF, MD
Class of 1996
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Dorie Iwata
Guerrero, Dan
Please fire Steve Alford now!
Sunday, March 06, 2016 11:48:37 PM
Dear Mr. Guerrero,

This is my second email to you in 2 weeks. I cant recall writing to the athletic department in my 45 years of being a
Bruin but watching the fine tradition of UCLA Basketball destroyed this season has made this imperative. I refuse
watching UCLA games on TV much less going to Pauley. The thought of either is tortuous. I experience palpable
pain just reading about the teams mounting losses. This must stop! Steve Alford in his three agonizing years has
made us the laughing stock of the NCAA. Only you can stop the pain, we..all UCLA fans feel. Please show Mr.
Alford and his son the door asap.
Respectfully,
Dorie Iwata
Class of '71
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Carney Briggs
Guerrero, Dan
UCLA Basketball
Monday, March 07, 2016 8:01:13 AM
Dear Mr. Guerrero,

I have been a UCLA basketball fan since 1969 and have attended many games. I will NOT attend any further games
as long as Steve Alford roams the sidelines. He seems like a nice enough guy, but he's not a UCLA coach. The team
has dramatically andprogressivelygotten worse as the year has gone on (I never thought players and play could get
worse the longer the team was together, but it has). Some believe, because he has one of the top recruiting classes
coming in, that things will turn around next year. All that's going to happen is that he will ruin those players too.
He's awful.
I urge you to please remove Steve Alford as coach of the Bruins, effective immediately. A couple of replacement
suggestions: Chris Mack from Xavier University or Jerod Haase, University of Alabama at Birmingham.
Please save the Bruins. This is a disgrace to the Blue and Gold.
Respectfully,
Carney Briggs
-The real art of conversation is not only to say the right thing at the right time, but also to leave
unsaid the wrong thing at the tempting moment.
"My flesh and my heart may fail, but God is the strength of my heart and my portion forever. Psalms 73:26
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Roger Wasserman
Guerrero, Dan
RESTORE UCLA HOOPS - DO NOT RETAIN STEVE ALFORD
Monday, March 07, 2016 11:21:29 AM
I am an alumnus with a B.S. in 1963 and an MBA in 1964. I worked for

the late Don Sawyer in the original Student Union and had season basketball
tickets beginning in 1966, upon returning from military service, until I could no
longer afford the increased prices after the late J.D. Morgan retired as Athletic
Director. I knew Coach Wooden via tutoring some of the basketball players in
the early 1960s. I have shared season tickets (once again) with my son under
his name for over the last 15 years. I have been a devoted fan and advocate
for over 55 years. It is so depressing and sad to attend the home games with
such minimal attendance.
The results versus the talent level has not been acceptable under Coach
Alford. His insistence to feature his son, who is basically a one-dimensional
offense only player (inconsistent outside shot & free throw shooter) with
major lack of athleticism, has been a negative for the team and program. His
use of the talent available via line-ups employed and substitutions
demonstrates a lack of first-rate coaching. The great heritage of basketball for
UCLA, emphasized and maintained as greatest under Coach John Wooden has
really diminished to such a low level.
We need to make UCLA Basketball once again a national known and
respected name and program!!!!
Sincerely,
ROGER M. WASSERMAN
Roger M. Wasserman
RWasserman@
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Greg Coates
Guerrero, Dan
UCLA Men"s BB
Monday, March 07, 2016 11:23:34 AM
Mr. Guerrero:
I am a proud 1978 graduate of UCLA. I have always followed the athletic teams, particularly the
mens basketball team, throughout good and bad years. I acknowledge that it is no longer realistic
to recreate the success of the program that Coach Wooden had. I acknowledge that there will be
years that, despite expectations, goals will not always be met. Having said that, I must ask that you
consider the termination of Coach Alford. I did not agree with his hiring but I figured that there
were legitimate reasons for doing so. At this point I am mystified as to what those reasons may
have been. While he is an able recruiter, I question his ability to appropriately coach his players so
that they consistently improve. Players seem to sign on and then either stagnate in their abilities or
leave the program entirely. This year has been an extreme disappointment. The performance of
the team has been, at best erratic, at worst horrible. Given the performance against the two
Oregon teams last weekend, against Cal and Stanford the weekend before they appear to have
simply given up on the season. The two double digit losses to USC were especially painful. I have
preached patience with my fellows alums during Coach Alfords first two seasons. Everyone
deserves a fair chance. Coach Alford has had his. Now it I time for you to make a change. Thank
you.
Greg A. Coates, Esq.

1005 Court Street, Suite 310, San Luis Obispo, CA 93401
Phone:(805) 540-5052|Fax:(805) 540-5053
Confidentiality Note:This e-mail may contain confidential and privileged material for the sole use of the intended recipient(s). Any
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Greenberg Brian
Guerrero, Dan
UCLA basketball
Monday, March 07, 2016 1:51:57 PM
Dear Mr Guerrero,
I am writing to express my concerns regarding the mens basketball team.
By way of background, my mother and father-in-law met at UCLA in the 1940s. My wife graduated in 1980. I
completed a Pediatric Residency in 1989 and a Fellowship in Allergy and Clinical Immunology in 1992. Weve
been season ticket holders for about twenty years, have contributed thought the Wooden Athletic Fund for the last
several years and donated $50,000 to the renovation of Pauley Pavilion which, by the way, looks great!
We drive to games from Thousand Oaks which, on week nights, can be a Herculean task. This is because we love
the game and we are happy to support UCLA because we love the institution. The program, under Coach Steve
Alford though, is in serious trouble and it needs to change.
We do not believe that UCLA should be winning national championships every year or even competing for them
every year but we do believe strongly that a Coachs primary obligation is to give his charges the best opportunity
possible to achieve their dream of playing in the NBA and should that not be possible then to prepare them well for
a life outside of basketball.
When Coach Alford was hired we were perplexed because he did not seem to be the caliber of Coach that UCLA
deserved but we always assume that the professionals know better than us and we were happy to give him a
chance. There were initial worries about whether or not the team was learning the fundamentals but, again, we
think a Coach deserves a few years opportunity.
At this point, it is clear that Coach Alford has lost the team. It has become impossible to ignore the fact that Coach
Alford plays favorites with his son, giving him more minutes than any other player and failing to correct obvious
flaws in the fundamentals of his game. In every game you can expect that, at some point, Bryce will make several
plays that would get normal players benched and have their time cut but there never seems to be any reaction from
the Coach.
They have been winning some because of talent but this year it has been pretty obvious that the team has greatly
underachieved.
Each of the last two years we have thought about giving up our tickets - it is hard to drive an hour each way to see
the team lose because of poor effort and lack of fundamentals. But this year doubt we will renew without a change
in the leadership of this team.
We appreciate all that you have done for UCLA sports and have no intention of telling you how to do your job. We
just cannot continue to support a program that is so basically flawed as is UCLA basketball.
Thank you for your attention to this.
Brian K. Greenberg, MD
Westlake Village, California.
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Aaron1050
Guerrero, Dan
Re: The Petition to Restore UCLA Hoops
Tuesday, March 08, 2016 1:50:00 PM
Hi, Dan:
Thank you for taking the time to respond to the now over 1,300 Bruin current and former season-ticket
holders, active and former members of the Wooden Fund, alumni, current students, former studentathletes, and fans, who took the time to sign the petition to restore the UCLA men's basketball program.
Ido want to take the opportunity to clarify one point from your reply however. As was clearly explained in
the petition as well as hundreds of the replies, the opinion that Steve Alford should be dismissed at the
conclusion of this season is not aknee-jerkventing of frustrationbased on a string of losses to
concludethis single season, but rather abroad, fair-minded and reasonable evaluation of Steve Alford's
entire three year career at UCLA on and off-the court, as well as an informed andreasonable
assessment of his prospects for success going forward.
It is perhaps because of this broad, reasonable and fair-minded assessment, that we are witnessing such
a significant number of Bruin fans favoring Steve Alford's dismissal. In my three decades of following the
men's basketball program, I have never seen Bruin fans so united in either support or opposition toward
a UCLA men's basketball head coach as we are seeing toward Steve Alford and the belief that he should
be dismissed.
That said, please know that the door is always open should you wish to engage with the UCLA fan-base
in terms of explaining your rationale for retaining Steve Alford, addressing a criteria for retaining Steve
Alford on a going forward basis, or gaining better insight as to why so many seats at Pauley Pavilion
remain empty. Weaknowledged you for the remodel of Pauley Pavilion, but the petition and its
responses also offered an explanation and pathway toward revitalizing the UCLA fan-base and
attendance at Pauley Pavilion. We hope that we can work together toward that common goal.
Yours sincerely,
Aaron Michiel on behalf of

RestoreUCLAHoopsNow.com
-----Original Message----From: Guerrero, Dan <dguerrero@athletics.ucla.edu>

To: aaron1050 <aaron1050@
>
Cc: Block, Gene <gblock@conet.ucla.edu>; Rebholz, Joshua <jrebholz@athletics.ucla.edu>
Sent: Mon, Mar 7, 2016 5:10 pm
Subject: RE: The Petition to Restore UCLA Hoops
Hi Aaron,
Thanks for the email and copy of the online petition regarding UCLA mens basketball.
Its clear from what youve written that you, and those who participated in the petition, are
passionate about UCLA Athletics and care deeply about our past, present and future. Without this
passion and support, we wouldnt be able to sustain the athletic and academic excellence you and
others have come to expect from us; and make no mistake, we welcome these expectations. Its this
kind of passion that allows UCLA to compete for championships across all of our sports on a yearly
basis. The bars been set high around here. And believe me, our coaches and student-athletes know
thisits why they came here in the first place.
In regard to the petition, I do have a few thoughts Id like to share with you
Quite frankly, this has been a disappointing season, especially in conference play, for all involved.
There are no two ways around that. Nobody wants to win more than I do and I know Coach Alford
is the same way, as are the young men in that locker room. Remember, this coaching staff and many
of these young men know what its like to win a Pac-12 Tournament Championship. They know what
its like to advance to the Sweet 16 (some of them twice). We entered the year having only lost two
games at Pauley over the last two seasons, and we hoped to build upon all of these successes. And
now, looking back at our season, victories over #1 Kentucky and #7 Arizona in front of fantastic
capacity crowds at Pauley Pavilion not to mention a big win at #20 Gonzaga in a very hostile
environment make the frustration all the more palpable.
Progress, unfortunately, is not always a straight line.
Like I do with all our coaches, after every season, win or lose, Ill sit down with Coach Alford to
review the year that was. Together, well consider what we must do to improve. And make no
mistake, we must improve. We must get better. We all know that we need to be moving forward as
a program. And with an impressive recruiting class coming to Westwood next year, Coach Alford will
have both talent and experience on the floor we are moving forward.
What can be easy to lose sight of is the fact that I love UCLA as much as anyone. This isnt just a job.
Its my life. As a little kid down in Wilmington, I dreamed of following in Jackie Robinsons footsteps.
And because I love this place, I share your frustration and respect your concerns. I know how much
everyone on that petition loves this place too.
Rest assured, at the end of the day, I have, and always will, act in the best interests of UCLA.
Thanks again for sharing your thoughts and for supporting UCLA Athletics.
Go Bruins!
Dan
From: Aaron1050 <aaron1050@

Date: March 3, 2016 at 5:16:50 PM PST
To: <dguerrero@athletics.ucla.edu>
Cc: <gblock@conet.ucla.edu>, <jrebholz@athletics.ucla.edu>
Subject: The Petition to Restore UCLA Hoops
Dear Mr. Guerrero:
My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former

UCLA basketball season-ticket holder and member of the Wooden Athletic Fund. I
am writing to you representing a petitionasking that you dismiss Steve Alford as
head coach of the UCLA Men's Basketball team at the conclusion of this season. The
petitionis located at:
RestoreUCLAHoopsNow.com
For your convenience, I have also attached a PDF file of the petition letter and the
first 1,246 responses, in case that is an easier way for you to review.
You will note that the petition has now been signed by 1,264 Bruins (and counting)
from a wide swath of current and former season-ticket holders, active and former
members of the Wooden Fund, alumni, current students, former student-athletes,
and fans.
The signatures were allcollectedover the last several days, when my partners in this
project and I were moved to create the letter, petition, and website.Most of the
signers have not only taken the time to sign the petition, but have also added their
own comments on the state of the program, as well as their background as Bruins
and particularly as fans of the men's basketball team.
We hope you will take the time to not only read the petition, but the comments as
well, as they are sincere reflections of, and offer direct insight into,thestrong feelings
of the UCLA fan-base toward the men's basketball program and its current state.
If you wish to discuss this with me further, you may reach me via this e-mail address
or on my cell phone at
Thank you for your time and consideration.
Best Regards,
Aaron Michiel
From:
To:
Subject:
Date:
Steven Chew
Block, Gene
Regarding Coach Steve Alford
Wednesday, March 09, 2016 5:22:39 PM
Hello Mr. Block,
Let me begin by saying that this email is intended to be thoughtful and respectful with regards to
your position as the Chancellor of our great school. Although Athletics is but one small part of the
greater machine that is UCLA, I am writing to express my desire to remove Steve Alford as the head
coach of UCLAs basketball program.
Sparing you from too many details, I was born into a family of two Bruin parents, had two older
sisters that went to UCLA, and then finally went to UCLA myself and graduated in 2010. I was a
member of the UCLA Yell Crew, and count my days leading 8 claps in the Rose Bowl and Pauley
Pavilion as some of my fondest college memories. Since graduation, I have tried my best to support
UCLA, both for athletics and for academics. I will always give money to UCLA (in particular, I enjoy
supporting merit based scholarships and the Asian Languages department). But I am finding it more
and more difficult to continue support UCLA Mens Basketball.
Over the last few years, I have come to one of two conclusions. Either 1) Coach Alford is sincerely so
deluded that his own son deserves the playing time he receives that he clearly isnt the caliber of
coach UCLA deserves, or 2) He is fully aware of his sons deficiencies, and is playing him anyway out
of extreme selfishness and nepotism. Neither conclusion is acceptable, and the UCLA fan base is
catching on.
I am asking that you use your position as chancellor of our school to hear out the opinions of the
UCLA fan base and reassess whether or not Coach Alford should be retained at the end of the
season. While UCLA is first and foremost an academic institution, an elite sports program has its
benefits in terms of attracting more student applications, greater financial support and a stronger
sense of community amongst students and alumni. A significant step in aiding this kind of growth in
the university would be to remove Coach Alford as soon as possible.
Thank you very much.
Best regards,
STEVEN CHEW, CFA

Portfolio Management Associate
LOS ANGELES CAPITAL

11150 Santa Monica Blvd. | Suite 200 | Los Angeles, CA 90025
P 310.479.1382 | F 310.479.9930
E schew@lacapm.com | W www.lacapm.com
STEVEN CHEW, CFA

Portfolio Management Associate
LOS ANGELES CAPITAL

11150 Santa Monica Blvd. | Suite 200 | Los Angeles, CA 90025
P 310.479.1382 | F 310.479.9930
E schew@lacapm.com | W www.lacapm.com
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From:
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Date:
Kenji Kumara
Guerrero, Dan
A bad sign for basketball - loosing at halftime
Steve Alford can do something tonight no UCLA coach has done in

74 years. No Bruin coach has gone winless in at least three games
against justSC since Wilbur Johns went 0-4 against them in 194142.
Tonight, Steve Alford has more chances at dubious records. To go with his worst ever
finish for UCLA since at least pre-1948 (10thplace), Alford can be the first coach in 62
years to lose to USC three times in a season. (Editor's note: John Wooden was 1-3
against Southern Cal in the 1953-54 season. It would be the first time UCLA has gone
winless in at least three games against Southern Cal since Wilbur Johns went 0-4
against them in 1941-1942.)
From:
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Brett Picano
Block, Gene
UCLA Basketball
I have been an avid fan of UCLA Football and Basketball for almost 40 years, a football season ticket holder for
almost 30 years, and a donor for almost 15 years. During this time there has been some great years and some less
than stellar years. One common denominator in most of those years was the Bruins fought hard and gave everything
they had win or lose. This Basketball Team has just simply given up, they don't play hard or fight to win. Steve
Alford has lost this team and this program is suffering. In 1 season we went from sweeping usc in 3 games to
getting swept in 3 games. I don't want to threaten the school and programs that I love, however if Steve Alford is
retained as the coach, I will consider not renewing my football tickets as well as not making my WAF donation.
There is considerably more talent on this basketball team than Utah, Oregon and usc, and UCLA went 0-6 against
those teams. Please do not allow our program to continue to underachieve and come in 10th place in the Pac-12
again.
Thank you,
Brett Picano
bpicano@
Sent from my iPad
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Attachments:
Tony Rodriguez
Block, Gene
Basketball fan since 1972
image001.png
Dear Chancellor Block,
Since the age of 9, I have been a diehard Bruin and graduated from the university in 1987. I wear
the Blue and Gold proudly through good and bad years. I was a season ticket holder through the
Harrick years and now that my business brings me back home, I was strongly considering renewing
my tickets. That is until the last two years. I have seen the total breakdown of team chemistry and
coaching to levels far beyond those of any dark years. The saddest part is that we have good
players (and very good kids in general), but a favoritism and nepotism that is pulling this team apart.
On top of this, there is no cohesive defensive philosophy. Coach Alford recruiting while excellent
this year is more due to the UCLA brand than himself. Also he bypassed several players on the USC
team that were desperate to be Bruins. I know one personally and I can tell you this player is a
difference maker and a great kid. This brand is losing its luster with each passing year.
Steve Alford is just not a fit here. Nothing to do with what kind of person he is. He just lacks the
coaching fundamentals, regardless of talent, to succeed in a high level league like the Pac 12. He
has and is alienating the fan base. Please do what is best for the UCLA community and make the
coaching change.
Sincerely,
Tony Rodriguez
Black Wall International Companies

Managing Director-Global Financing
(310) 351-7221 Direct
Tony.Rodriguez@Blackwallinternational.com
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David & Amy Madeo

Guerrero, Dan
Rebholz, Joshua; Block, Gene
Alford is driving alumni away
Dear Mr. Guerrero,
Please end this charade now. I was a season-ticket holder for six years until Alfords second season.
When I returned to California in early 2000s, I intended to steadily up my donation levels and enjoy
UCLA sports for years. I understood when it was time for Howland to go, but I still supported UCLA
basketball strongly through the transition. But honestly I am now disgusted with this program.
UCLA is embarrassing itself with this terrible coach and the stigma of nepotism, which now
everyone can see. A great incoming class wont change anything. I will cease all donations and
support to UCLA until Alford is gone. There are plenty of other worthy organizations.
Respectfully,
David Madeo
BA, 1992
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Matthew
Guerrero, Dan
Coach Steve Alford
Dear Mr. Guerrero,

It should be clear by now that Steve Alford is unfit to lead the UCLA men's basketball program.
A losing record, a historically bad 10th place conference finish, and not one, not two, but
THREElosses to USC (none of them competitive) demonstrate beyond any doubt that the
program is in terrible shape.
Aside and apart from the results on the court, the method of Coach Alford's regime is also
unsound. As this article demonstrates (not with opinion, but with statistics), he has featured
his son Bryce Alford far beyond what any unbiased coach would.
https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.kbienwz52
In fact,Bryce Alford is on pace to be the all-time leader in minutes played in UCLA history.
That is a remarkable statistic for a program that has featured so many amazing players
throughout the year. I offer these statements not to criticize Bryce Alford; he is not in charge
of how much he plays. Instead itcalls into severe question his father's judgment as a coach.
In other words, based on theindisputable facts relating to Bryce Alford's tenure as a UCLA
basketball player,is plainly mistaken to assert in response to the widely-circulated petition
calling for Coach Alford's dismissal that he wants to win as much as anyone. He demonstrably
does not, as he has put his son's basketball career ahead of the performance of the team as a
whole. (Nor does a desire to win qualify one to be a coach at any level, as wanting to win is a
given, not an extra, for such position.)
There is simply no rationale for retaining Coach Alford at this point.
HisSweet 16s do not justify remaining UCLA head coach. Otherwise, you would not have fired
Steve Lavin.
His great recruiting class does not justify remaining UCLA head coach. Otherwise, you would
not have fired Ben Howland.
I am a third generation Bruin and have made donations to a variety of sports programs at
UCLA. I will not continue to do so as long as Coach Alford remains at UCLA.
Frankly, the situation is embarrassing for UCLA, its student-athletes, its student body, and its
alumni. Progress may not always be linear, but it does show itself with time. Each year of
Coach Alford's tenure has been worse than the one before. There is simply no rational basis
to believe that he can lead UCLA to where it should be -- the best basketball program in the
west and one that consistently challenges for conference and national championships.
Change is not always easy, but there are times when it is clearly necessary. This is such a time.
Please show the initiative and leadership that UCLA fans so desperately want and terminate
Coach Alford's employment. Failing to act will only result in further damage to the onceproud program of the great John R. Wooden.
Sincerely,
Matt Henderson JD '03
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MyProsperityTV .
Block, Gene
Fire Dan Guerrero and Steve Alford Now!
Fire Dan Guerrero and Steve Alford Now!
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STEPHEN GILBERT
Block, Gene
Alford? Really?
Mr. Block,
Im a UCLA grad (Law 70), and have been a fan for more than 40 years. I remember rooting for the basketball
team to lose when Steve Lavin was the coach because I wanted my friends 85 year old dad (who graduated in the
20s) to live to see a coach who wasnt an embarrassment.
Id like to live to see UCLA become a team we can be proud of again. I cant imagine this happening with Steve
Alford at the reins. Hes worse than Lavin.
Stephen Gilbert
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Troy Carson
Block, Gene
Alford and Guerrero
Alford is arguably the worst coach in the history of UCLA. Guerrero hired him and has
made blunder after blunder during hiring processes and contract extensions. Both
need to be fired. They are a disgrace to one of the finest universities in the world.
Change needs to come immediately before one of the great programs in college
basketball history becomes irrelevant. Thanks for your time and I hope you take
action.
Troy
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Floyd Russ
Block, Gene
Guerrero, Dan
A reasonable request
FIRE ALFORD!
He's ruined the program due to the favoritism he gives his son. This is embarrassing to all
Ucla alumni and basketball fans in the entire world.
Please step up and do what is necessary!
Do it this week so we can get a great new coach and have a huge season next year with great
recruits.
Sent on the go. Please excuse any iPhone typos.
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Ryan Peak
Aaron1050@
; Guerrero, Dan; Block, Gene
Fire Steve Alford Take action now
Tonight's loss to USC, the third time this season, sealed the deal for me. I am not going to
support UCLA athletics anymore until STEVE ALFORD is fired. In fact I wish Dan Guerrero
can go with him as he was the one who hired Steve. It truly is sad and embarrasing to be a
UCLA basketball.
As a proud alumnus, I am going to tell my fellow UCLA friends and alumni the same thing.
Money always seems to talk so I have to see if there will be change.
Just utterly disgusting....
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Kenji Kumara
Block, Gene
Fans are irrate
RE STEVE ALFORD. This was the worst performance of UCLA in the Alford era. And
it was against Just SC. It was third loss this season to SC. It was UCLA's worst
loss ever in the PAC 12 tournament.There is NO argument left to keep Steve
Alford.
Guerrero kept Rick Neuheisel until he lost to USC 50-0. This is worse. Fire him now
Dan.
As far as the game went, it was the ugliest UCLA v. USC game since 50-0 in football.
Steve Alford proved to start the game that he is a complete idiot. He goes back to big
big the one team he can't do it. He compounds the mistake by making Welsh a wing
in the zone. Just SC hits three wide open threes on Welsh's side to streak out to an
11-0 lead.
Then Bolden comes in and changes the game on defense. UCLA goes on 12-8 run in
the game with the lineup that should have started. (AlthoughThomas Welshcame
in for Parker early in the run to help make things happen.)
The beyond stupid moves continued. UCLA remained cold outside and onlyThomas
Welshcould score. Welsh was also dominating the offense boards and keeping us in
the game after spotting SUC those 11 points. So what does Alford do? Bench Welsh.
Without Welsh,Bryce Alfordshoots three times in a row and just SC extends their
lead.
The crap show continued. On a drive to the basket, Bryce actually ran away from the
SUC guy driving. ThenTony Parkerflagrant fouls the kid and SUC gets a seven
point play. In all the times Steve Alford criticized players for defense, he never once
mentioned Bryce. In all the years I have watched basketball I have known guys who
leave early to get out on the break. I have never seen a player who ran sideways away
from the driver.
UCLA finished the half shooting 29% Just SC shot 53% from three. If Just SC did not
turn the ball over, we would have been down more than the ugly 19 points 48-29.
The second half started withTony Parkermissing a layup andBennie
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Lewis Guiss
Guerrero, Dan
Block, Gene
We need a new AD and BB coach
I went to UCLA in 1967. If I had received less than a C average I would have been sent to Vietnam with a high
chance of becoming an addict or returning injured or dead.
In my first Chemistry 1 class they gave only 10 A's out of 350 students. I was number 11. Life is tough and you
have to deal with that.
I think that coaches for Football and Basketball who do not meet minimal expectations need to lose their jobs. Not
even close to having their lives ruined forever or passing away.
Lewis Guiss '71
Sent from my iPad
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Julian Mintz
Rebholz, Joshua; Guerrero, Dan; Block, Gene
UCLA Basketball
Mr. Block, Mr Guerrero, and Mr Rebholz,

I'm writing to express my displeasure and concern with the state of our basketball program and
it's current leadership.
I won't belabor the various facts and opinions about our program that lead to this concern - I
know many other fellow fans will already be doing that.
But it's important that you know that I'm among the many that won't be participating in the
UCLA Basketball experience - an experience that has meant so much to me since I was a
young kid - until big changes are made that show that you guys care half as much as we fans
do.
I started attending games when I was 7. Some of my fondest sports memories happened with
my family and friends in Pauley.
I remember in '95, I was 10 years old and had a basketball game of my own during the
Missouri game in the tournament. A large group of players, coaches, and parents had gathered
around a small TV in the corner of the gym in the games final minutes, and exploded with joy
when Tyus made his famous layup. I remember that for probably the only time in my
childhood playing days, I could have cared less about the game that I was in, and still to this
day am sad that I didn't get to experience that moment with the rest of the UCLA community.
I was a Senior at UCLA during Coach Howland's first Final Four run. I attended all 6
tournament games with friends that year; those 3 weekends make up some of my fondest
memories as a student in Westwood.
UCLA basketball was a big part of my life as a kid, and while it's importance in my life has
decreased as I've gotten older and real priorities have set in, it still holds a special place in my
heart. I have two young kids now, and I always dreamed that they'd get to experience the
glory of a rocking Pauley Pavilion with their dad. As it stands today, I wonder when that
moment will finally come, if it ever comes.
I get that sustained excellence in college hoops is hard. I don't expect UCLA to win at the
highest levels at all times. Us UCLA fans get a bad rap for our unrealistic expectations, but
that's a fallacy. All we want is a product on the floor that we can be proud of, one that reflects
the tenets of the University that it represents: smart, tough, resilient, and honest.
It's my and many other Bruin fans opinion that the current leadership of the program, and the
subsequent product put on the floor, does not reflect those tenets. Specifically, I'm concerned
that the leadership doesn't have the best interests of the program at heart. That alone is enough
to walk away from Bruin basketball until a change is made. But combined with the inarguably
mediocre basketball coaching skills (.500 record at the high major level), and you have a
recipe for disaster (see: overall season record; Pac12 record; results vs USC).
I'm in a great place in my life. I have two wonderful kids, a loving and supportive wife, and an
already successful career with a really promising future. I don't NEED basketball to make me
happy liked I did as a kid. But I've always dreamed of having season tickets; of sharing them
with friends; of taking my two kids and my dad to games to watch my Alma Mater; and of my
kids one day growing up to love Coach Wooden's program and the University that it
represents. I stayed at arms distance after the questionable head coaching hire 3 years ago,
and have only increased my distance after seeing the results. Until changes are made, we'll all
be staying away from Pauley and UCLA broadcasts.
Thanks for your time.
Respectfully,
Julian Mintz
Class of 2006
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Ira Swartz
Guerrero, Dan; Block, Gene
Smith, Brian; Junker, Alicia
Fire Steve Alford immediately!
Dan,
I am a 1966 UCLA alumnus. Furthermore, I am a Bruin Legends WAF member and hold both
football and basketball season tickets, which I have had for well over 25 years. My wife and I
have not attended the last half-dozen basketball games as we have lost all interest in UCLA
basketball. It is both embarrassing and disgraceful to see what has happened to the UCLA
basketball program!
There is NO argument left to keep Steve Alford! You need to do the right thing by recognizing
the mistake you made in his original hire, and terminate him immediately. If you fail to do so,
your legacy, in my opinion, will be the A.D. who destroyed UCLA basketball.
If you do not immediately terminate Steve Alford, I can promise you that I will NOT renew my
basketball season tickets and furthermore substantially cut back my contributions to the
WAF. This is not intended to be a threat but simply a promise.
Sincerely,
Ira Swartz
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rawley valverde
Block, Gene; Guerrero, Dan; Rebholz, Joshua
KNOW WHEN TO HOLD "EM, KNOW WHEN TO FOLD "EM- Coach Steve Alford
needs to go yesterday.
I'm sure you're all acutely aware of this.
The mens' bb program is dead right now.
Letting him coach next year's stud recruits is fools gold. Of course he's gonna win 25 games.
I could coach next year's squad to 25 wins.
You all are no doubt being inundated with similar messages so I'm gonna sign off and let you
pore through the rest of them.
Go Bruins!
Respectfully,
Rawley Valverde
Class of '83
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Sktdds44
Dear Mr Guerrero,
The definition of insanity is to repeat the same activity and to expect a different outcome. This has been the story of
this years edition of UCLA Basketball.
No NCAA, no NIT. Really? I thought this was a team that made the Sweet 16 last year. Oh, wait, they were the
last team in, to much chagrin. They won the first game benefited from a missed late game call and an upset in the
first round which allowed them to win a 2nd round game.
You know all this. Here is something I evaluated this morning. Attendance.
Home attendance averaged around 7000 for the season. 6000 pre season and 8000 in conference. Only 3 games
above the 10000 mark. Not sure if these numbers are in the house or tickets sold. Regardless, it is academic for my
exercise.
UCLA Basketball in 17 home games averaged 62% attendance. Is this elite? What sort of attendance numbers do
Duke, North Carolina, Kansas or Kentucky show???
If this program was in the correct place, with a philosophy of team work, fundamentals, defense and rebounding, the
fans would come in droves. You would average 10000 a game.
Let's say that you could average 2000 more fans per game and the average ticket was $100
2000 x 100= 200,000
200,000 x 17 home games= 3,400,000
Plus parking,concessions and ancillary items would add one million to one and a half million per season,
conservatively speaking.
This would mean an almost additional 5,000,000 in revenue. Now add in a deep run in the Tournament and you are
talking significant money.
The point is this. If Alford's buyout is 10 million, with a proper program you could offset the buyout, bring in a
coach that can teach and in 2 years have paid off the buyout without raiding the Wooden Fund or the Athletic
Department.
I have been watching UCLA Basketball since 1973. Early this year I stopped watching. It was painfully obvious
that this was a mis managed team. While I don't expect a National Championship every year, I do expect that
UCLA contend and compete for the PAC 12 Championship every year. Not to mean they have to win it, but to be
relevant in the national conversation. All the other big programs seem to be able to stay involved and consistently
competitive.
Like North Carolina, Duke, Kentucky, Kansas, and Michigan St, UCLA should make the NCAA tournament every
year and at times make a deep run, depending on personnel.
Please consider putting the right person in charge of UCLA Basketball from the competitive stand point and the
economics of it all.
Best,
Scott K Turchi, DDS
Sent from my iPad
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Ryan Peak
Block, Gene; Aaron1050@
; Guerrero, Dan
Re: Fire Steve Alford Take action now
FINAL: USC 95, UCLA 71

USC's largest win vs UCLA since 1945
USC: 1st 3+ game sweep of UCLA since 1941-42
UCLA hired John Wooden in 1948
Largest win since WWII. First 3 game sweep since 1941-1942!!!
On Mar 9, 2016 8:43 PM, "Ryan Peak" <ryanpeak618@
> wrote:
Tonight's loss to USC, the third time this season, sealed the deal for me. I am not going to
support UCLA athletics anymore until STEVE ALFORD is fired. In fact I wish Dan
Guerrero can go with him as he was the one who hired Steve. It truly is sad and
embarrasing to be a UCLA basketball.
As a proud alumnus, I am going to tell my fellow UCLA friends and alumni the same thing.
Money always seems to talk so I have to see if there will be change.
Just utterly disgusting....
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J Waterman
dguerrero@ucla.athletics.edu; Block, Gene; jrebholz@ucla.athletics.edu
Please let Steve Alford go
I am a UCLA grad and come from a family of UCLA grads/loyalists. We all desperately want to root for the
program, but Steve Alford has made it impossible to do so.
He is an embarrassment to the fine tradition of UCLA basketball.
We hope the institution will decide now to move in a different direction and protect the program from additional
damage, regardless of the incoming recruiting class.
In our view, a change should be made now.
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B Codd
Block, Gene
Fire Steve Alfod
Fire Steve Alford, now

-Brian Codd
Lifetime Alumni member
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fmendozamd@
Guerrero, Dan; Block, Gene; Rebholz, Joshua
Thoughts From an Alum That Bleeds Hard Work
Dear Chancellor Block, Dan Guerrero and Josh Rebholz,

It is my hope that you have seen the writing on the wall and have already decided that it is time to let Alford go. If
that is the case, there is no reason to read further.
In the unfortunate circumstance that the decision has not been made, I urge you to reconsider and to please do so
as soon as possible.
I have followed UCLA basketball since I was in high school 25 years ago. UCLA was my dream school and I was
fortunate to attend. I worked my tail off in my life. Nothing was ever given to me. I am a first generation
Mexican-American, middle child, but first to go to college who learned he could beat any person at his school in
math regardless of race and could achieve anything he wanted with hard work. I became Viice-president of my
UCLA Medical School class, my name is on the wall at the David Geffen School of Medicine for the best medical
student entering pediatrics and have continued to succeed in my current field of cardiology. All of that was
earned with hard work.
Nothing that I see from Steve Alford is consistent with hard work or vision. His teams play pathetic defense and
this has been reflected by the trend in his winning percentage. In the three years he has been at UCLA, his
winning percentage has declined and the level of play has deteriorated. I realize progress does not always head
in a straight line, but Coach Alford's line has been pointing south and it would be a miracle if the line did a 180
degree turnaround.
It should be readily apparent that Coach Alford will never be able to maximize the potential of his players or win us
a Pac-12 title, let alone take us to a final four. He had more talent on the team this year, then 80% of the teams
in our conference, and yet we finished 10th in the conference, with a pathetic conference record and overall losing
record. Good coaches have results that exceed the level of talent on their teams, bad coaches underperform.
Coach Alford has underperformed.
I am not an unreasonable fan but I do expect a coach to get his players to play with heart and purpose. Coach
Alford, plain and simple, has embarrassed UCLA basketball. Enough is enough. It is time to let him go.
Thank you,
Fernando Mendoza, MD
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Jeremy Borden
Rebholz, Joshua; Chancellor Gene D. Block
Fire Alford
Please don't make us sit through another year of this. It's clear to anyone paying attention that Alford is a poor coach
and a poor fit for UCLA. I'm a lifelong fan and I can't even bear to watch. Losses like tonight used to hurt like hell
but I'm numb to it now. In fact, I was happy SC blew us out because I thought maybe the AD will be forced to take
action now. How sad is that?
Allowing Alford to further stain Coach Wooden's program would prove "champions made here" is nothing more
than a hollow expression. Most knowledgeable basketball observers knew at the time that hiring Alford was a
mistake and giving him an unprecedented and onerous buyout was downright negligent. Don't compound those
mistakes by prolonging our misery.
Count this Bruin OUT until Alford is replaced.
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Kenji Kumara
Guerrero, Dan
Nepotism killed the team the past 3 yrs
have to deal with that issue. Said that nepotism will always kill recruiting, as no one
wants to compete or deal with the issues with the coaches son.
Also a good point that no father is unbiased when it comes to their own son. So a
coach should be responsible and realize that and not put the school that they are
coaching in that position.
because of the nepotism. Ball would come anyway b/c his dad wants all his kids to
play at UCLA, and it's not like the other guys are elite guard recruits. The nepotism
obviously was a critical component to the failure of this team. I recall earlier in the
year there were posters (who haven't appeared lately) being outraged by the
accusations of nepotism. Really?
He's right it's not Bryce's fault but it sure looks like Steve is trying so hard to prove
everyone else is wrong he's lost sight of reality.
At this point I could almost see Steve resign, he has to realize he's put Bryce in the
middle. Bryce could volunteer to come off the bench next year to try and help his
dad but he shouldn't have to, his dad is the one who played him too much and gave
him too much freedom.
But he'll laugh all the way to the bank if he gets fired. The nepotism has been a
problem from day one. CSA played roughly the same minutes as Zach Levine, a
freaking lottery pick in the NBA draft (or close thereto). Really? I know Zach had a
crappy attitude toward the end of the season, but can you blame him? Competing
for minutes with a kid that wouldn't get a sniff at a big time program. Then last
year, Bryce hunted shots at the expense of the team. He did improve toward the end
of the year and had the big game against SMU. But that doesn't negate his
limitations and the fact that he wasn't anywhere close to what an elite guard at
UCLA has been. Then this year. . .
Let's see: Mike Warren, Greg Lee, Andre McCarter, Roy Hamilton, Pooh
Richardson, Darrick Martin, Tyus Edney, Jordan Farmar, Darren Collison, and . . .
Bryce Alford. Wow.
From:
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Kennedy Cosgrove
Block, Gene
Fire Alford
Sent from my iPhone
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Kenji Kumara
Guerrero, Dan
Embarrassed again
UCLA Basketball: Bruins Get Embarrassed By USC In The

Pac-12 Tournament
by Mike Regalado 29m ago
The UCLA Basketball team ended their season on a

highly embarrassing note as they allowed the USC
Trojans to run them into the ground in the first
round of Pac-12 Tournament.
USC just destroyed the UCLA Basketball team 95-71 at the MGM Grand
Garden Arena in Las Vegas, Nevada in the first round of the Pac-12
Tournament. Look at that score carefully. The Bruins gave up 95 points to
their crosstown rival. To add, it is the third time the Trojans have
defeated the Bruins this season.
RELATED:UCLA AD Dan Guerrero Responds To Fan Petition
The funny thing about that is in their first two meetings, USC won by a
combined 33 points. The Trojans were only seven points away from
matching that in this one game.
This is March Madness. UCLA, the most storied college basketball program
in history, was not prepared for this game. But that seems to be the
theme.
Once again, this team led by Head Coach Steve Alford, came out flat,
played no defense and were dunked on throughout the night by their
crosstown rival. You think it was bad with Ben Howland?
THIS IS NOT THE UCLA WAY.
This is not how you represent the school with 11 National Championships,
the most in the NCAA. It is embarrassing.
That did not happen. UCLA has seen this USC team twice before and
played as if they had no clue who they were.I, of all people, should have
known that this game would be no different. I gave UCLA Basketball the
benefit of the doubt. I believed that they would take this game to heart. I
believed that they would raise the level of competition for the Pac-12
Tournament, especially going against USC, who they lost to twice this
season.
You have to give it to the Trojans. They, like many other teams, knew
exactly what to do against UCLA. You run right past UCLA. You shoot from
the corner against UCLA because they did not defend out there. You box
out, because UCLA does not rebound. Essentially, you run right at UCLA
because they will not stand in your way.
Six Trojans scored in double-digits led by Bennie Boatwright (19)
and Jordan McLaughlin (18). USC, as a team, did one hell of a job
moving the ball around.
As for UCLA, expecting to outscore their opponent, once again, failed.
Though they scored 71 points, which is what you want from your team, it
does nothing when you cannot limit your opponent from putting up nearly
100 points.
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FRANKLIN DAMON
Guerrero, Dan
Please fire Steve Alford
Dear Mr. Guerrero:

I am writing this to you with a very heavy heart and a great deal of sadness.
My wife and I are long time, very loyal Bruins. We met at UCLA in the 60s, are active in many UCLA campus
activities, including being long time members of the Wooden Athletic Fund (WAF) and lifetime members of the
Chancellors Society. We are very proud of this magnificent university and love all things Bruin. UCLA basketball
is a major part of this university and has failed mightily in the past 3 years under the tutelage of Steve Alford. It is
embarrassing, frustrating and demeaning to UCLA.
I have been a season basketball ticket holder for 30 years, and used to love going to games and rooting for my
Bruins. This season I went to 3 games as I could no longer waste my time or energy on it. I have lost total interest
in UCLA basketball. I know you are familiar with the reasons, which are succinctly stated in the recent petition
you received and to which you responded, so there is no need to reiterate them here. And the petition didnt even
mention the 3 losses we suffered to USC this year. It is hard to find suitable words to describe how I, and I suspect
many other Bruins, feel.
My wife and I, in good conscience, can no longer support the basketball program nor WAF as long as Coach Alford
is employed by UCLA. I know that our annual contribution to the WAF and for season tickets is a drop in the
bucket, but we have really had enough of this woeful mediocrity. We love UCLA and always will. Unfortunately
our love of UCLA basketball has dissipated and vanished. We will be happy to renew our contribution to WAF and
renew our season basketball tickets if a new basketball coach is hired.
Sincerely,
Frank Damon,
UCLA, Class of 1965
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Johnny DiLeva
Special thanks from Trojan family
The 2015-2016 season has been a year of growth for us Trojans. Enfield is helping us move in the right direction, as
well as Steve Alford. 3-0 against you guys for the first time since WW2, largest win against you guys since 1945,
AND we out scored you by a combined 57 points this year! So please, give Steve another 10+ years, hell even 20+
years, because you're really helping USC (YOUR RIVAL) become the top dog in LA.
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Michael Macdonald
Guerrero, Dan
UCLA Basketball Coaching Change
Mr. Guerrero,
As an alum, I have to voice my displeasure with the current state of our men's basketball program. Under the
leadership of Steve Alford, we have seen a steady decline in every objective metric of our basketball program
culminating in an embarrassing loss to USC in tonight's first round PAC-12 conference tournament.
One of the main factors in my decision to attend UCLA was it's tradition of academic and athletic excellence. Now
our most storied sports program is in crisis. Coach Alford has put the program in a precarious position and the elite
tradition of UCLA basketball is steadily eroding under his watch. It is apparent that he isn't the person to rebuild
and sustain our elite program.
I can no longer support our men's basketball team in its current state. We need an immediate coaching change to
bring UCLA basketball to a level that is in line with the expectations of our great university.
Michael Macdonald
UCLA, class of 2003
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johnny cheng
Block, Gene
#firealford
Thursday, March 10, 2016 1:54:57 AM
From a Ucla die hard fan and alum

- Johnny
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Dorie Iwata
Block, Gene
Fire Dan Guerrero, Fire Steve Alford!!
Dear Mr. Block,

If you want a semblance of a men's basketball program, you must pull the plug on these two gentlemen who have
teamed up to kill the legacy of UCLA Basketball. To resurrect the program, you must carefully consider the
consequence of retaining them: Embarrassment of a once proud program; millions of dollars in lost ticket sales and
future donations. I, for one, will boycott all games (as many fans & hopefully students as well) until both Alford
and Guerrero are gone!!
Respectfully,
Dorie Iwata
Class of '71
Sent from my iPad
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AJ S
Block, Gene
Message from Friend of Rick Pitino
Hi Gene,
I'm not here to bash Steve Alford. He's a good guy. But if you're interested in bringing UCLA basketball back to where it
belongs, returning to Final Fours, playing for the national championship, having an exciting style of play, and generating
revenue and ticket sales, you need one man on the sidelines in Westwood, and I can help you get him here: Rick Pitino. He
would certainly be interested in hearing from you.
If you want to reach Final Fours and contend for titles, the best move is to go out and get a guy who's been to Final Fours and
title games. Steve Alford's postseason record speaks for itself. He's never reached a Final Four, and he's been coaching for
many years.
Rick Pitino is the only coach in the history of the game to win a national title at two different schools, and the only coach to
take three different schools to the Final Four (John Calipari took three schools to the Final Four, though his Final Fours at
UMass and Memphis were vacated). Louisville has also been tops (per Forbe) as the richest basketball program in all of
college basketball for the past few seasons, thanks in large park to Rick's tireless work. He's informed his inner circle he
could coach until he's 83. That's another 20 years on the sidelines.
I'm connected with Rick's people, family. He's certainly interested in hearing offers from other schools, but his list is very,
very, short. Right now, it's UNLV and that's it (outside of remaining at Louisville). His friend Steve Wynn will be making a
big push for UNLV to go after Rick with all they can offer. He would also be very interested in hearing from UCLA.
Of note: don't be misled by national media reports in regard to the Katina Powell stories, and drama occurring at U of L. For
over 40 years, Rick has run squeaky clean programs; he had absolutely zero knowledge of Powell's allegations, and was
heartbroken and disgusted when he heard of them; he wanted to make sure U of L took the punishment (whether it was fair or
not) on his watch, that's why he agreed to the postseason ban (this is off the record) with Tom Jurich for this season. If he
leaves Louisville, he'll be leaving a 13 to 14-player deep roster, a national title contender for next season. The cupboard will
be full, and they'll be eligible for postseason play next season as well.
He would be interested in hearing offers because he'd be up for a new challenge, a fresh start, and frankly, he's grown tired of
the drama from Kentucky fans and John Calipari in the Bluegrass State. His love is basketball, and he'd be interested in
hearing from a blue blood program like a UNLV or UCLA make no mistake about it. If he were in Westwood, the rivalry
between USC and UCLA would be cordial, as Andy Enfield got his start under Rick in Boston and they're friends. Rick
would beat Andy regularly, of course. ;O)
Back in the 1990s, when the Lakers were interested in Rick, he said he wasn't an "L.A." guy. Now that his kids are all grown,
things have changed, and he'd be interested in a market like Vegas or even Los Angeles. He already sold both of his Florida
homes earlier this year. He's been looking into expanding some of his restaurant businesses west (e.g., Dunkin' Donuts) and
Los Angeles is a currently a hot market for that franchise. His sonRichard might be interested in working as his assistant in
a potential move west (as Minnesota's athletic department is in flux, and they've rescinded on promises to build better
practice facilities), and Richard has been longtime friends with Hollywood actress and Silver Lake residentKate Mara and
her family.
And as you know, Rick's already on staff with Adidas, and has been longtime friends with Sonny Vaccaro. It would be an
easy transition.
Like many individuals who've never lived in this greatest city on earth, Rick might misunderstand Los Angeles to some
degree, as it pertains to a place to reside. Myself and some other mutual friends could easily explain how L.A. is "a great
place to live, but I wouldn't want to visit" city. You need to live here, find your community, to understand its beauty. I'm sure
Rick could do that. He loves golf, and I'm sure LACC, Bel-Air CC or The Riv would be right in his wheelhouse.
I encourage you to reach out to Coach Pitino. He'll restore the legend, the legacy and the dynasty that John Wooden created
just like he did for Adolph Rupp at Kentucky and Denny Crum at Louisville. UCLA would be the trifecta to his unparalleled
and brilliant career. Kentucky, Louisville, UCLA. It's like it was meant to be.
I strongly recommend you reach out to Rick as soon as possible. Selling him on how this city is misunderstood (as it pertains
to living in) would be your only challenge. Feel free to contact me with any questions. I live in Los Angeles.
Best regards
J
From:
To:
Subject:
Date:
Richard Thornton
UCLA Basketball
Gentlemen:
Seemingly against all reason you have given
Steve Alford an incredible contract buyout.
Is that why you appear to want to retain his
services?
Are you even a little embarrassed by the
basketball team's non-performance?
Dick Thornton
Bakersfield, California
From:
To:
Subject:
Date:
Tim Miller
Guerrero, Dan; Rebholz, Joshua; Block, Gene
A fitting end to a disgraceful season
As an alumni and long time fanatic of UCLA basketball, I never thought I would see the day where I was glad to see
a season end. Unfortunately, this is the state of UCLA basketball. It isn't the losses that are disappointing so much
as the complete lack of heart in the team and indifference to defense. This falls to coaching. Normally I would
advocate giving a coach a few years to implement his plan and recruit his own athletes but it is abundantly clear that
Steve Alford is in way over his head and his faults are only amplified by his blind nepotism in playing his son over
more talented and complete players.
Supporters of Alford (if there are any left) will point to his 2 Sweet Sixteen appearances and strong incoming
recruiting class. I would point out that the Bruins generally underachieved in the regular season and benefited from
a favorable draw and upsets elsewhere in the bracket that gave them a relatively easy path. As far as recruiting, the
long term health of the program is more important than one incoming class and the lack of success to date with the
talent that has already been on the roster is an indictment of Alford's coaching to date.
I expect a thoughtful review of the basketball program in the coming weeks but as a disillusioned fan, I implore you
to make a change. I am tremendously proud to be a Bruin and want to pass that pride along to my kids but the
current state of UCLA basketball is driving me toward apathy. The team is simply not enjoyable to watch. I would
hate for inaction to drive away alumni like myself and more importantly fail to engage the next generation of Bruin
fans.
Tim Miller
Class of 1993
From:
To:
Subject:
Date:
Michael McDiffett
FIRE ALFORD
Dan and Gene,

PLEASE PLEASE PLEASE fire Alford today. I have been a fan for 42 years and have never
seen a situation like this. He was not only out coached, but he looked confused. He had no
idea who to put on the court. Based on the games this year I expected the defense to be poor,
but the offense was absolutely clueless. This is a
dumpster fire and I am convinced that this will continue next year if a change is not made. Do
the right thing.
Michael
From:
To:
Subject:
Date:
Andrew Ansoorian
Virginia Bruin
Gentlemen,
I realize you are likely getting bombarded with lots of emails regarding the perilous state of UCLA hoops, I offer you a few
quotes that I hope bring clarity to your decision making:
"Trust is the most valuable currency." CEO of SAP
"The X-factor of great leadership is not personality, it's humility" Jim Collins
"This is only one thing worse than fighting with allies, it's fighting without them." Winston Churchill
"If you want something new you need to stop doing something old". Peter Drucker
"Culture eats strategy for breakfast." Peter Drucker
"Failure is not fatal, but failure to change might be" Coach
Good luck in making this critical decision.

45 years a fan...Andrew
"See the genius in every student and teach to set that genius free" Adapted from Michelangelo
Andrew Ansoorian, SPHR
Executive Director of Human Resources
Harrisonburg City Public Schools
Cell #
aansoorian@harrisonburg.k12.va.us
Careers@HCPS
Check us out on LinkedIn....HCPSonLinkedIn
From:
To:
Subject:
Date:
bernie ko
Block, Gene
Fire Coach Alford
Dear Mr. Block,

As a long time supporter of UCLA basketball, I am utterly embarrassed at the way this basketball season has
progressed. What started out as a promising season, with wins over Kentucky, Arizona, and Gonzaga, ended
with UCLA losing to USC for the 3rd time this season along with it being UCLA's worst loss EVER in the PAC 12
tournament. I'm sure all of the coaches and student-athletes are working hard to get better, but the reality is that
the team has gotten worse over the course of the year. This is a direct reflection on the coaching staff and the
poor job they have done in coaching these players. Although there is a heralded recruiting class scheduled to
arrive on campus, Coach Alford and his staff have given me very little confidence that they will be able to succeed
with this next crop of student-athletes. It is time to fire Coach Alford.
FIRE COACH ALFORD!
Regards,
Bernie
From:
To:
Subject:
Date:
David Alper
Coach Alford must be replaced
Gentlemen,
Just a brief email to let you know that I am yet another Bruin alum and lifelong Bruin basketball fan that has
completely lost interest in Bruin basketball. I no longer attend home games (I even travelled with the team in the
past), nor do I even watch on TV.
Coach Steve Alford has cratered our legendary program and seriously damaged our unique brand. Losing is the
least of it. The real damage is being done because he and the team demonstrate so little passion, so little effort and
so little basketball intelligence.
The most damaging factor is the outrageous nepotism CSA shows his son Bryce. It's demeaning in the extreme to
the memory of the great JRW to see our program subordinated to platforming the coach's son.
All my friends feel as I do.
I've been a passionate fan for decades - the first game I attended was against USC the year of JRW's first national
championship.
I signed the BRO petition sent to you, Mr Guerrero and read your reply, which I found disappointing and
condescending.
Like so many others, I will pay no more attention to and spend no more time or money on UCLA basketball until
Coach Alford is replaced. This is no light thing, I have lost my single greatest sports passion.
David Alper
UCLA undergrad and law school
From:
To:
Subject:
Date:
Ed Cotter
Block, Gene
Men"s basketball is an embarrassment
The performance of the men's basketball team and incompetence and blatant nepotism of the
head coach are stains up on the tremendous legacy of UCLA Men's Basketball. This coach
should never have been hired. He was not properly vetted for his despicable actions in Iowa,
and it's unconscionable that he was given an extension.
This debacle is clearly the responsibility of Dan Guerrero and he should be held to account for
his actions in this embarrassing period for UCLA athletics. It is extremely disappointing that
the athletic director continues to make bad decisions and yet is not held to account. I urge you
to review the performance of the athletic department beyond balancing the books and see that
the premier programs and the Olympic programs have been on a downward trend throughout
Dan Guerrero's tenure.
Extremely disappointed,
EdCotter
--Ed Cotter
edcotter@
Cell:
From:
To:
Subject:
Date:
Devon Liden
Block, Gene
Embarassed
Mr Block -
I have never in my life felt compelled to contact someone asking for a change to a coach. I
would respectfully urge you to please, please, make a change at head coach for basketball.
Mr. Alford's track record is indefensible. From the discrepancy between the W/L record vs
the talent, to the clear nepotism towards his son, to the team's lack of effort on defense, to the
team's lack of fundamentals, a change needs to be made immediately.
Next year's recruiting class is impressive, but more talent does us no good if they are coached
in a manner consistent with Alford's regime. He had 5 NBA players in his first year and only
got to a sweet 16, so more talent will make little difference if they are not coached to play
hard on both ends of the court. The players who play the most minutes (shockingly, the
coaches son among them) lack accountability on the court, putting in little effort on defense,
just waiting to chuck up another shot on offense.
I live in Auburn, CA. I've been a UCLA fan since I was born. Despite my limited financial
resources, I scrimp and save to travel to away football games each year, and attend the spring
game as well. Even when the football team is struggling, I am proud of them because coach
Mora displays the many wonderful characteristics of a great UCLA leader, and the players
respect the game enough to play their hearts out. This is in distinct contrast to the basketball
team and coach.
It can not wait. He's had 3 years, and we are on a terrible downward trend. We are no longer a
nationally relevant as a contender for a national title. We have been called the most
disappointing team in the country by national pundits, and our fans agree. When was the last
time our team looked worse than it has this season? 15 years ago? Coach Wooden's program
is being tarnished and set back years due to Mr. Alford's work the last 3 years. Please fire
him.
Thank you,
Devon Liden - Embarassed lifelong fan
From:
To:
Cc:
Subject:
Date:
DKawashima@
Guerrero, Dan
From UCLA BB season ticket holder
Dear Mr. Guerrero:
Myname is Dale Kawashima, and my family has had UCLA basketball season tickets for the past 50
years, since Pauley Pavilion opened. I'm proud that my parents, Mr. & Mrs. Robert H. Kawashima, are
listed on the wall at Pauley as founding donors. My mother Tamiko is still an active fan.
I wanted to say, that this year was unbearable for UCLA fans to watch the basketball team. Although I'm a
huge UCLA BB fan, I didn't even show up for most of the Pac-12 games because I knew the team would
play poorly and lose. Plus, it's totally unacceptable that UCLA should be dominated by a USC team and
lose three times by an average of 20 points.
I believe the time has come to immediately fire Coach Steve Alford. Even thoughAlford has recruited
good new playersfor next season, I have no confidence that the team will ever have a chance to make
the Final Four with Alford as the coach.
Sincerely,
Dale Kawashima
Studio City
UCLA Class of 1977
From:
To:
Subject:
Date:
Mitchell Austin
Removal of Coach Steve Alford
Messrs. Guerrero, Block and Rebholz,

I am writing to urge you to immediately remove Coach Steve Alford as the Mens Basketball
Head Coach. While, as Mr. Guerrero has noted, progress does not always proceed forward in
a straight line, it also does not proceed backward in a straight line. This would be regress
which is what has occurred in Coach Alfords second and third seasons at UCLA.
In his first year, Coach Alford finished with an overall record of 28-9, a Pac-12 season record
of 12-6 and a Sweet 16 loss. In his second year, Coach Alford finished with an overall record
of 22-14, a Pac-12 season record of 11-7 for a 4thplace finish and a Sweet 16 loss. In his
third year, Coach Alford currently has an overall record of 15-17, a Pac-12 season record of
6-12 for a 10thplace finish and no NCAA tournament bid. The facts are clear; Coach Alfords
program has regressed, not progressed.
This regression is the result of a number of Coach Alfords failures. He has failed to develop
players that have remained in his program. He was unable to recruit positions of need in his
first and second years. He has a blind spot for his son, Bryce. His teams lack an identity.
Most significantly to me as a Bruin fan is that Coach Alford appears to lack a passion for
UCLA Basketball. While he may be passionate about the game of basketball, he does not
appear to respect the history of the UCLA Basketball Program.
Please immediately remove Coach Alford.
Sincerely,
Mitchell Austin (UCLA B.A. 2008, UCLA J.D. 2013)
From:
To:
Subject:
Date:
Michael Hayes
The Last Two and a Half Months
After last night and possibly before I am sure your inbox has been flooded with fans pleas to take action to correct
the path of UCLA basketball. Last night was a predictable embarrassment.
I was born at, raised on and ultimately graduated from UCLA, class of 97. I don't want to bore you with the details,
I'm sure my story is very similar to yours and the hundreds of stories you already have in your inbox.
I found this season to be very disappointing from a leadership perspective. As leaders our most important role is to
ensure we put our subordinates in roles that they will succeed in. It has been pretty obvious that Coach Alford is
unable or unwilling to objectively analyze his players strengths and weaknesses that will result in a consistent
winning formula. Yes we caught lightening in a bottle a couple times this year but make no mistake that's all it
appeared to be from a fans perspective. Does Coach Alford have a plan to correct this shortcoming? Does he
provide intellectual answers to these questions behind closed doors? Do you believe he will implement anything
different or are they empty statements that will lead to more of the same? It is important to get this right because
ultimately if nothing changes the student athletes carry the real burden. This year, this team clearly voted on Coach
Alford's future. The players (including his own son) quit on him several weeks ago which culminated last night
with a sweep by USC which as you know is a very rare and embarrassing feat.
I see and hear a man failing with his feet firmly underneath him. There isn't any corrective action, just more of the
same. Yes there are better players coming in next year. There always will be great players coming, we are UCLA.
However, the same culture will likely lead next years team to reach the same conclusion. Fire quickly, hire slowly.
I don't envy your position, but know that you will do what is best for UCLA whatever path that leads you down.
Best regards,
Michael Hayes
Vice President of Operations
Aldez
From:
To:
Cc:
Subject:
Date:
LoDuca, Paul
Rebholz, Joshua
Make UCLA Basketball Great Again
Dear Sirs:
The UCLA basketball season ended on March 9th. Another year of irrelevancy. Steve
Alford is the wrong coach for our team. The fans know it, the media knows it and you
know that to be true as well. Nothing is gained by delaying the inevitable.
Alford equates to mediocrity, nepotism and endless excuses. If you want the UCLA
program to be great, and it should be great, then make the right move and let him go.
Thank you.
Paul LoDuca
Paul LoDuca
Financial Advisor
The Linzmeier Group

Morgan Stanley Wealth Management
1901 Main Street | 7th Floor | Irvine, CA 92614

Direct: 949.955.7814 | Toll Free: 800.533.3402 | Fax: 949.833.3542
Email: paul.loduca@ms.com
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NMLS ID # 1364401
Important Notice to Recipients:
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commodity. Unfortunately, we cannot execute such instructions provided in e-mail. Thank you.
The sender of this e-mail is an employee of Morgan Stanley Smith Barney LLC ("Morgan Stanley"). If you
have received this communication in error, please destroy all electronic and paper copies and notify the
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consent to the foregoing.
From:
To:
Subject:
Date:
Osmond Waheed
Block, Gene
FIRE ALFORD AND DAN GUERRERO!
This was a humiliating loss to a disappointing season. Steve Alford's nepotism, lack of
accountability, and poor defensive schemes are ruining this program. Dan G is not the man to
find the next replacement either as he wrongly picked Alford and significantly overpaid him.
As a UCLA alum (2010) I am thoroughly disgusted with them both and will no longer
support UCLA while they are employed here.
-Osmond Waheed
Sent from
Mail for iPhone
From:
To:
Subject:
Date:
Jeremy West
Block, Gene
Done
My family is done with UCLA basketball till Steve Alford is gone. Thank you for your time.
Jeremy West
Sent from my iPhone
From:
To:
Subject:
Date:
Brent Armitage
Block, Gene
UCLA Basketball Season Ticket holder - Fire Steve Alford
UCLA Basketball Season Ticket holder - Fire Steve Alford
From:
To:
Subject:
Date:
JESSE HERNANDEZ
Fire Alford
Fire him. NOW. He has disgraced and embarassed these precious FOUR letters that we all are
proud to wear across our chest! This is worse than the 50-0 to $C!!! This is BASKETBALL!
Something we are wayyyyy better than those guys across town! Fire Alford now!
Enough is enough!
From:
To:
Subject:
Date:
Deibert, Ian
Block, Gene
Steve Alford Brings Shame to UCLA
As a member of the UCLA community, I request that you fire Steve Alford. He has brought
shame to our school's great legacy. He also covered up rape during his time at Iowa. He does
not deserve to represent our university.
Sincerely,
Ian Lumiere
UCLA Law Class of 2016
-Ian M. Lumiere
UCLA Law
Class of 2016
From:
To:
Subject:
Date:
Michael Presser
RE: New basketball coach needed
While the right decision is not always an easy one, I find it is usually better to deal with it sooner
rather than later. Better to move on from Steve Alford now rather than 12 months from now. The
culture of the basketball program will not improve next year and the infusion of talent will be
wasted if UCLA retains Steve Alford. The culture cant be changed if the coach and his son both
remain in their current positions. You saw yesterday the result of that dynamic.
Please do what is in the best interest of UCLA and fire Steve Alford!
MIKE PRESSER
PRINCIpAL
George Elkins Mortgage Banking Company

michael.presser@gemb.com
949.752.1662 office
cell
949.752.1667 fax
BRE #01391972
www gemb.com
26180 Enterprise Way, No. 300

Lake Forest, CA 92630
From:
To:
Subject:
Date:
GAURAV SINGHVI
UCLA Men"s Basketball Program
Dear Chancellor
I graduated with a BS in UCLA in 2002 and I am currently on the medical school faculty. I
am have been passionate about UCLA athletics for almost 17 years, particularly men's
basketball. I believe a huge blunder was made with the hiring of Steve Alford. I had
concerns about his handling of a sexual abuse case at one of his previous coaching stops. It
seems as if UCLA had not researched or looked into this thoroughly. Second the contract he
received is extremely unfavorable. I do not understand how he could have been given such a
large buyout in light of his mediocre on court record. As a steward of our fine school's
finances I don't see how a 10 million dollar buyout that has been rolled over can be justified.
This is regardless of who ultimately bears responsibility for this sum. In this era of budget
cuts and rising tuition fees and difficulty retaining faculty it is drank stain on our great
university. Frankly it defies all logic. Finally his performance this season on court has been
an abomination. He has led our proud program to their worst conference record ever. Three
losses by double digits to mediocre rival in USC. There is also great concern that he is
promoting and favoring his son at the expense of UCLA basketball in general. I do not have
the confidence in athletic director Daniel Guerrero to make a competent hiring decision.
Please rectify this situation immediately.
Sincerely
Gaurav Singhvi MD
Health Sciences Clinical Assistant Professor-Step 2
Department of Medicine/Gastroenterology
David Geffen School of Medicine at UCLA
From:
To:
Cc:
Subject:
Date:
Michael Zank
Guerrero, Dan
Please save Men"s Basketball
Mr. Guerrero,
I'm only writing because I've heard from multiple credible sources that rather than put out the
fire that is the Men's Basketball program and begin restoring it to greatness, you may be
inclined to let it burn for another year (or two, or three).
If this is true, I would humbly caution you to consider what a grave and obvious mistake this
would be. Fires can cause irreparable damage and have a habit of spreading. Much of this
damage is already evident to members of the UCLA alumni and donor community (current
and future), and you can sadly see its effects in the attitudes and actions of people who love
this University and desperately want to support it but believe that to do so at this time would
only be prolonging a toxic and harmful situation.
It is unfathomable to me that in the face of unparalleled unity and support from so many
thousands of Bruins desperately needing their beloved Hoops program to be saved, and the
required course and urgency of action so obvious, that the leadership tasked with its
stewardship appears to be so unwilling to intervene.
Please save UCLA Men's Basketball. I promise that Bruins everywhere have your back. We're
counting on you.
Respectfully,
Michael Zank
UCLA Anderson 07
From:
To:
Cc:
Subject:
Date:
j.yk.wang@
on behalf of Jonathan Wang
Guerrero, Dan; Rebholz, Joshua
Block, Gene
UCLA and Excellence
Dear Mr. Guerrero,

I know you are probably tired from all of the angry emails I'm sure you have been receiving,
so I will make this short. I am writing you because I can no longer stomach what has
happened to our once proud basketball program.
I had the great privilege of graduating from UCLA in 2009. As a young alum, I know that my
meager donations are but a drop in the bucket in the grand scheme of things, but I am letting
you know that I can no longer justify giving my money to this university as long as Coach
Alford is employed by UCLA. I could go into the many reasons why Mr. Alford is not
suitable to be the coach at UCLA, but I know you are familiar with them.
What more is required for you to make a change? You are at risk of further alienating a
passionate fanbase because of your inaction. Pauley Pavilion was already half empty this
year, if no moves are made, it will be even emptier next season.Steve Alford, and by
extension, the man that hired him has cratered a legendary program. It is far too obvious that
the team has quit on this coach. No recruiting class, not even one as talented as we have
coming in next year, will fix that. Please, if you "love UCLA" as you claimed in your
response to the recent petition, make a move now before UCLA's legacy and brand is
damaged even more.
Sincerely,
Jonathan Wang
UCLA, Class of 2009
From:
To:
Subject:
Date:
Kevin Deggelman
How do you justify keeping Steve Alford?
Dear Mr. Guerrero,

Let me preface this email by recognizing that I don't have the money
or influence for my message to mean much to you (as evidenced by the
fact that I didn't receive a response to my previous email).
My intention is not to try to change your mind, but rather to better
understand your justification for bringing Steve Alford back as head
coach. I want to believe that things will suddenly be great moving
forward, I am an optimist, I honestly want Steve Alford to succeed at
UCLA... but the last three years of basketball makes that difficult
for me to believe.
So my question is simple. How do you justify bringing Steve Alford
back after watching him run this program for three full seasons? Do
you honestly believe he is the best coach possible for UCLA? Am I in
the minority? Do most UCLA fans want him back? I understand that money
can have a large influence in these decisions, so does Coach Alford's
contract make it unrealistic to fire him after this season?
I'd love to hear a response but, with all due respect, if you're just
going to tell me about how much you love UCLA, and how this last
season was just as disappointing for you as it was for me, please
don't bother. As a UCLA alum and Wooden Athletic Fund member, I'd hope
that you could give me an honest answer.
Thanks for your time,
Kevin Deggelman
From:
To:
Subject:
Date:
Tony Rossi
Chancellor Gene D. Block; Guerrero, Dan; Rebholz, Joshua
Regarding the UCLA Men"s Basketball Program
Dear sirs,
As a UCLA alum and WAF member, I am writing to express my profound disappointment in the
state of the UCLA men's basketball program. It is abundantly clear that we have a failure of
leadership in the program. There is no greater indictment of a coach than having his players quit
on him, which is exactly what we have seen over the course of this season. Once a culture is
established within a program that it is OK for players to quit on their coach and stop playing hard,
there is no course for improvement other than the removal of the coach. New players may come
in, but players don't establish the culture - coaches do. And the culture that has been established
under Coach Alford is not conducive to playing winning basketball.
The longer that Coach Alford has been able to put his imprint on the program, the worse we have
done. UCLA should not tolerate such performance in any area of the university, particularly one
that is as highly visible and important to the overall brand as the men's basketball program.
I urge you to remove Coach Alford from his position as men's basketball coach.
Sincerely,
Tony Rossi
UCLA Class of 1993
From:
To:
Subject:
Date:
Eason Wang
Restore Ucla basketball

I write to you as many fans do to express my deep concern for Ucla Basketball. As a fan and alumni of Ucla, I have
cheered for the Bruins since I was a little kid. Win or lose, I hold my head high with our team. It's our character and
our passion for excellence that keep my head up. However the last few years have been difficult. We struggle to
beat opponents we should win and we seem to beat opponents only when they are weakest. We have taken a step
back from our formidable years. We are losing that character and passion. The identity I connect to Ucla basketball,
I feel fading. I believe many fans feel the same way. As a group, as a tribe, as a family our belief in Ucla basketball
dims. So I write to you in urgency to restore our team. Coach Alford has done his best and for that I thank him for
his time. But it is his time to go. We need a new direction. Your fans need your leadership right now. Allow us to
believe in Ucla tradition again.
Thank you for your time and Go Bruins.
Eason Wang
From:
To:
Cc:
Subject:
Date:
Mark Cordova
Guerrero, Dan
Block, Gene
Alford
I am a lifer UCLA fan who grew up in Anaheim, and moved back to my original home, Albuquerque, 10 years ago.
I saw what a great job Coach Alford is capable of during his tenure here at New Mexico. Unfortunately, Coach
Alford was not ready for prime time in the Big 10, nor is he ready for prime time in the Pac 12. Director Guerrero,
it is time to cut bait with Alford and find someone ready for prime time. You did just that when you sacked
Neuheisel for Mora. It's now time to do the same on the hoops side.
Besides, the Lobos need to sack Craig Neal here. Maybe we can get Alford back here in Albuquerque, He never
should have left. He walked on water out here.
From:
To:
Subject:
Date:
*Kevin Scott*
My UCLA is supposed to be THE #1 BRAND IN NCAA MEN"S BASKETBALL!!!!!
To Guerrero & Block:
MY UCLA BRUINS (B.A. History, 1984) are

supposed to be the #1 Brand in
NCAA Men's Basketball!! WE HAVE THE
MOST NCAA MEN'S BB CHAMPIONSHIPS!!
STOP RUNNING FROM WHO WE ARE!!!!!!!!
(At minimum, we should be the clear best in the West).
March Madness is supposed to be "The UCLA Invitational".

Guerrero, you keep comparing UCLA BASKETBALL to YOUR SPORT: UCLA
Baseball.
We. Are. A. Basketball. School. (Football second. Mora is not the answer
either. But that's another topic.)
Heck man, when I was on campus (1978-84), several top "A" Division
Intramural Basketball Teams would massacre these current Bruins.
Only ONE SCHOOL had John Wooden... UCLA.

Dude: Find. A. Way. Find. The. Money. To. Get. Us. Outta. The.
INSANE. Alford Contract. FIRE STEVE ALFORD NOW!!
Steve Lavin was never this bad, and he rightfully got the boot.
Kevin Scott, Class of 1984.
*****************
Kevin Scott, California Real Estate Agent & Investor

Cell:
; Desk: (562) 531-2001 ext. 217
Century 21 Realty Team, 14620 Lakewood Blvd., Bellflower, CA 90706
California BRE License Number: 01270451 (Since 1999)
From:
To:
Subject:
Date:
Mike Welch
Chancellor Gene D. Block; Guerrero, Dan; Rebholz, Joshua
UCLA men"s basketball
To those concerned about the fate of UCLA mens basketball,

I am writing you this morning to express my dismay with the sad state of our mens basketball team and implore
that you make the top-down changes necessary to bring this iconic program back to its properly earned place
amongst the college elite. As a three time alum and lifelong fan, it saddens me to accept the painfully obvious: this
program cannot succeed, and I simply cannot support it any longer, until Coach Alford is removed.
I can count on one hand the number of home games I did not attend during my 11 years on campus. I camped out
for floor seats for countless of those games. I even won the Super Shot in January 2001. I have traveled to Sweet
16s and VPN connected to international offices to bypass DirecTVs lack of Pac-12 networks and stream games
online. This is the first season, however, that I have consciously avoided watching UCLA basketball even when it
was readily available. The team lacks the bare minimum effort and enthusiasm that make a program worth
supporting if they dont care about competing or playing hard, why should I spend what little free time I may
have supporting them?
Seasons like these past few do permanent damage to the program, and it will continue to flounder under Steve
Alford. Enough is enough. Restore UCLA basketball and bring the fans (including myself) back to Pauley.
Sincerely,
Mike Welch
BS 03, MS 05, Ph.D. 10.
From:
To:
Cc:
Subject:
Date:
Roger Wasserman
Guerrero, Dan
RE: RESTORE UCLA HOOPS - DO NOT RETAIN STEVE ALFORD
GENTLEMEN:
This is a follow-up to my previous communication. Now that the PAC 12
Tournament is over for the Bruins with an extremely embarrassing third lose
this season to USC, it is a no brainer that a change in necessary in the
Coaching environment. Many alumnus have documented how Steve Alford
has achieved the status of the worst UCLA Basketball Coach in history. His
unprofessional and preferential use of his son even when he is hurt & unable
to score or play defense is unacceptable. The argument of wait until next
year based on the top recruiting class is totally off-base, as he will misuse his
players and discourage some to transfer (i.e. Prince Ali) and others to
reconsider their previous commitments (i.e. the other Ball brothers). PLEASE
TAKE ACTION NOW.
Sincerely from a long-time supporter and knowledgeable alumnus.
Roger M. Wasserman
RWasserman@
From: Roger Wasserman [mailto:RWasserman@

]
Sent: Monday, March 07, 2016 11:21 AM
To: 'dguerrero@athletics.ucla.edu'
Cc: 'gblock@conet.ucla.edu'; 'jrebholz@athletics.ucla.edu'
Subject: RESTORE UCLA HOOPS - DO NOT RETAIN STEVE ALFORD
I am an alumnus with a B.S. in 1963 and an MBA in 1964. I worked for

the late Don Sawyer in the original Student Union and had season basketball
tickets beginning in 1966, upon returning from military service, until I could no
longer afford the increased prices after the late J.D. Morgan retired as Athletic
Director. I knew Coach Wooden via tutoring some of the basketball players in
the early 1960s. I have shared season tickets (once again) with my son under
his name for over the last 15 years. I have been a devoted fan and advocate
for over 55 years. It is so depressing and sad to attend the home games with
such minimal attendance.
The results versus the talent level has not been acceptable under Coach
Alford. His insistence to feature his son, who is basically a one-dimensional
offense only player (inconsistent outside shot & free throw shooter) with
major lack of athleticism, has been a negative for the team and program. His
use of the talent available via line-ups employed and substitutions
demonstrates a lack of first-rate coaching. The great heritage of basketball for
UCLA, emphasized and maintained as greatest under Coach John Wooden has
really diminished to such a low level.
We need to make UCLA Basketball once again a national known and
respected name and program!!!!
Sincerely,
ROGER M. WASSERMAN
Roger M. Wasserman
RWasserman@
From:
To:
Cc:
Subject:
Date:
Nathaniel Dang
Rebholz, Joshua; AD; Guerrero, Dan; Block, Gene
UCLA Athletics Development
Re: REMINDER: 2016-17 WAF Donation Renewal Information
Looping in Chancellor Block.

Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz,
Further to my email below, last night's historic and unmitigated disaster against USC was
emblematic of the "foundation" (or lack thereof) that Coach Alford is laying for our
basketball program.
The word "legacy" is often thrown around lightly; however, it is appropriate in this situation.
Coach Wooden spent decades serving our university and shaping young men on and off the
court; that is his legacy. This is a watershed moment for the UCLA basketball program, and
what you choose to do in this moment shall be your legacy. As you know, UCLA has a
number of very talented signees coming in next year. With that talent, Coach Alford will
likely once again disappoint, but will also likely achieve enough success to make termination
more difficult from a public relations perspective. Thus, if you fail to act immediately to
replace Coach Alford, Coach Wooden's masterpiece will continue to sustain irreparable
damage -- and that will be your lasting legacy.
Please do what you know is right for the long-term health of our athletics department and our
basketball program, which is in many ways the heart and soul of our university.
Regards,
Nathaniel T. Dang, Esq.
UCLA Samueli School of Engineering and Applied Science '08
On Mon, Mar 7, 2016 at 1:39 PM, Nathaniel Dang <natdangspam@
Dear Mr. Guerrero and Mr. Rebholz,
> wrote:
I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a
lifelong supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of
1995). I am a Wooden Athletic Fund Member, UCLA Football season ticket holder (which
I enjoyed with my good friend, Mr. James Ayden, UCLA School of Law '13), and former
UCLA Basketball season ticket holder (which I enjoyed with another good friend, Mr.
Thomas Chan, UCLA '07). I have also donated to the Wasserman practice facility and
various other athletic department initiatives throughout the years. I flew out to Indianapolis
and attended the Final Four when we played there a decade or so ago; I also try to support
our teams at other away games whenever possible (e.g., the football games vs. Texas,
UNLV, etc.). In addition to supporting the athletic department, I of course support the
Samueli School of Engineering and am a Boelter Society member.
I understand that I may not be a "whale" of a supporter of the athletic department from a
financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that
form the core of any long-term fundraising and development strategy; we are young, recent
graduates who love our alma mater and are eager and ready to support it in the right areas
and at the right time, and are likely to do so for the next 50 years.
In light of the above, it saddens me to write this email informing you that I will not be
renewing my membership to the WAF, nor will I be renewing my football season tickets or
otherwise financially supporting the Athletic Department until Coach Steve Alford is
dismissed from his position as the head basketball coach at UCLA. I am sure you have
received a litany of similar emails and I will not bother rehashing the many complaints that
you have likely received regarding Coach Alford, except to say that Coach Alford failed,
miserably, to meet the minimum expectations for a coach at UCLA -- not just from the
standpoint of wins and losses, but also from a moral and character standpoint. His teams do
not exhibit the effort, particularly on the defensive end of the court, that is expected at an
institution like UCLA. Accordingly, I cannot in good faith support an athletic department
that continues to allow Mr. Alford to embarrass our university.
I wish you the best and I look forward to once again financially supporting our Bruin
athletics programs, if and when Mr. Alford is dismissed and replaced with a head coach
worthy of our great institution.
Go Bruins,
UCLA Engineering '08
---------- Forwarded message ---------From: UCLA Wooden Athletic Fund <development@athletics.ucla.edu>

Date: Mon, Feb 22, 2016 at 11:16 AM
Subject: REMINDER: 2016-17 WAF Donation Renewal Information
To: Nathaniel Dang <natdangspam@
>
Dear Nathaniel,
RENEW NOW
Thank you for your generous support of UCLA student-athletes through your annual
donation to the Wooden Athletic Fund.
As part of our ongoing effort to provide a first-class donor experience to all of our gracious
supporters, we wanted to remind you that the renewal of your 2016-17 Wooden
Athletic Fund donation is now available. The deadline for renewal remains June
30, 2016.
For the fastest and most efficient renewal method, you may CLICK HERE to
renew your WAF membership online right now through your own personalized
WAF giving webpage.
If you have ANY questions regarding your 2016-17 Wooden Athletic Fund membership and
tax-deductible donation, please do not hesitate to contact our office Monday-Friday, 8am5pm by phone at 310.206.3302, e-mail development@athletics.ucla.edu or you can visit
www.WoodenAthleticFund.com anytime for more information.
From:
To:
Subject:
Date:
Dinarm13
Block, Gene
Steve Alford
Mr Block
Steve Alford should be fired and paid off. He has consistently embarrassed UCLA putting players on the court
unprepared to play. Enough.
Regards,
George Armitage
Sent from my iPhone
From:
To:
Cc:
Subject:
Date:
Importance:
Marc Bretter
Guerrero, Dan
Reaching Out
High
Mr. Guerrero:
Im from a UCLA family. My dad graduated in 1949 and my uncle in 1951. They were fraternity
brothers and good friends of Mo Ostin. The 2 of them and 3 other friends had 8 season tickets the
opening year of Pauley and had them until the 1990s when the group fell apart due to my uncle
passing away and other factors. I went to elementary school at Warner Avenue across the street
from UCLA where my best friends were Willie Naulls and Mike Warrens kids (both still close
friends). I was a ball boy in 6th grade. I played basketball at Harvard-Westlake when my
teammates/dear friends Jason and Jarron Collins were recruited to UCLA, so I spent a lot of time
hanging out in the basketball office with Coach Harrick and Lavin. Needless to say we were a diehard UCLA family and UCLA basketball has been a big part of my life.
Now that Im in my 30s and have my own children, I want nothing more than to start the ritual of
getting season tickets. However, about a year ago when I was deciding what to do, I chose to spend
$20k annually on Clipper Season Tickets and a partial Laker Season. I do use them for business, but
living in Beverly Hills and working in Brentwood, I would much rather spend that money attending
games at UCLA. However, I could not and will not contribute to a program led by Steve Alford. A
person bereft of morals, who grossly engages in nepotism and who has proven over a 20 year
career to be an average coach. My dislike for Steve Alford is so great, it prohibits me from donating
to Athletics in general, despite how fondly I think of Coach Mora and his team (Ive had the
opportunity to spend time with Coach Mora, Josh Rosen and Jordan Payton and they represent
everything I grew up loving about UCLA). You made a brilliant hire there with Jim Mora, but keeping
Steve Alford threatens to undo all the wonderful things that you have done for UCLA.
Despite perception, UCLA fans are reasonable. We dont expect Brad Stevens to walk through the
door. Take a chance on someone young or an out of the box idea like Randy Bennett with Kerry
Keating as lead assistant. I dont care what 1 year recruits are coming next year (and trust me they
will still come because of the 4 letters not because of our Coach).
My Dad is 88 and UCLA basketball is one of the few things he looks forward to. Believe it or not, this
program means so much to people, that his disdain for Alford is actually affecting his enjoyment of
his last few years of life. Please do what needs to be done and restore our sacred program.
Best,
Marc Bretter
Principal
Cresa Los Angeles

11726 San Vicente Boulevard, Suite 500|Los Angeles CA 90049
cell
310-207-1700 tel|310-943-5141 direct|
www.cresa.com
From:
To:
Subject:
Date:
Attachments:
Scott Revlin
Reflections on this season
image001.png
image002.png
Good morning gentlemen,
I think we all woke up with a little less pep in our steps this morning. Watching our storied blueblood basketball team underperform in a massive way is emotionally draining. The goal now should
be to be solution focused; what gets the program back where it should be?
Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game
planning has been poor, execution has been poor, and talent utilization has been poor. You might
point to backing in to the tournament last year, or the big wins this season, as successes. I
disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play.
Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us
question his inability to sustain that quality of play across a 30 game season.
The Alford supporters also point to his recruiting acumen as a rationale for keeping him.
Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit
itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters.
We have a brand recognized world-wide, and provide one of the best educational environments
anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of
Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing
to our brand.
A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to
let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could
have completely changed the culture of our football program and brought us back to the national
conversation? Its time to make that same tough choice.
Regards,
Scott Revlin
Class of 1999
Scott Revlin, MA, BCBA

Clinical Manager
STAR of CA
(805) 644-7827 Office
Cell
starofca.com
Connect with STAR of CA:
From:
To:
Subject:
Date:
Bruce Cowan
Block, Gene
Very disappointed!
Chancellor Block,
As a 3rd generation Bruin, I am very displeased with the state of UCLA Athletics. I hold
you responsible. Dan Guerrero is the most overpaid athletic director in the
country, and he needs to be fired. Guerrero is a poor judge of coaches, bad negotiator
of contracts, completely lacks vision, and runs a wasteful department. Please see the
following examples:
1) Karl Dorrell was an offensive coordinator for 1 season onlyat Northern Arizona
University. Upon his hiring, I gave up my season tickets and my Bruin Bench
membership. Dorrell was probably the worst hire in UCLA athletics history.
I knew it, why didnt Guerrero?
2) When Guerrero hired Alford, I was surprised as there were ethical issues. I actually
wanted UCLA to hire the current USC coach who had just put together the great run
at Florida Gulf Coast. Alfords slow style of ball that doesnt work in todays game.
Wooden taught tough quick paced basketball with a full court press. Alfords teams
do not attack. In addition, many players havent made grades and have left the
team. Alford is recruiting the wrong kind of kids for UCLA. He currently has
something like a $10 million dollar buyout on his contract. Who in their
right mind would sign a deal like that. Have you thought about what USC
got for so much less money in their coach?
3) The womens Basketball team had a really good year (high NCAA seed) during the
Pauley renovation. Guerrero actually agreed to have UCLA play on the road at
against a much lower seed Gonzaga. That womens coach quit because of it.
Guerrero is STUPID!!!
4) How much did the University pay to upgrade Pauley?? Tell me, why didnt you just
go to the student at the Architectural department and ask for their input in a
contest format? The stadium still looks totally outdated on the inside. For instance,
why is there a concourse on the inside and on the outside of the seating area. They
could have easily added seats where the inside walkway area is, and then turned
the upper area into box seating. Or put box seating in the concourse area. Major
screw-up! Little value for major expense.
5) The UCLA athletic brand continues to lose value, and our ratings amongst
other colleges continues to drop with athletic programs success and
revenue. Take 15 minutes and Research it. We are stuck with lousy Adidas
uniforms, he make bad hires, and attendance goes down. Does the UCLA
administration live in a cave, and not see what is going on at other schools?
6) We should either build our own on campus football stadium or put together a deal
with the City of Pasadena to take over ownership of the Rose Bowl and get the land
around it for development. The county and state finally gave USC the Colosseum
(something that I said should have been done in the 80s). Imagine (I know it is
hard) if Pasadena gave UCLA the Rose bowl and the land. UCLA could develop hightech research in conjunction with the Jet Propulsion Laboratory, Cal Tech, and
private sector high tech companies. UCLA would fix-up the Rose bowl, and
Pasadena would never have to worry about losing a tenant, and instead would gain
positive economic activity that would bring in considerably more revenue than they
get now, and the city would cut their expenses. Stupidly, UCLA signed a 30 year
contract with the City of Pasadena to rent a stadium that was built in 1922
for the next 30 years! What dummy would sign such a contract? Either
build an on campus stadium, or force Pasadena to cut you a deal that
makes long term sense for both entities. What I propose would make the
University stronger academically and athletically.

7) By chance, have you ever looked at how many people work for the athletic
department, how much they are paid, and what they are really doing to get their
salaries? UCLA could actually increase the number of sports teams for both men
and women, if the athletic department was run better. I strongly suggest the
you cut the fat, starting with Dan Guerrero, and all of his top executives.
8) UCLA is winning championships at a slower pace than we did in years past. Most of
Guerreros coaching hires have been disasters. Our poor showing in football
and basketball means less revenue to pay for the other programs which are
suffering. Our facilities are often below average in the Pac 12.
You need to find a new athletic director who has business management experience, and a
passion for winning. That is what the Pac 12 did when they hired the current
commissioner. Make the move quickly to save yourself, the Alumni, the students, and
athletic programs any further embarrassment.
Thank you,
Bruce Cowan
From:
To:
Subject:
Date:
Sena, Rhonda
Block, Gene
FIRE ALFORD
I'ma 25 year season ticket holder. I love Bruin basketball. Pauley is beautiful, Westbrook's donation is
amazing. We need a coach worthy of the UCLA basketball program.
Rhonda Sena, Ph.D.

UCLA Semel Institute
310.794.1587
rsena@mednet.ucla.edu
UCLA HEALTH SCIENCES IMPORTANT WARNING: This email (and any attachments) is only intended
for the use of the person or entity to which it is addressed, and may contain information that is privileged
and confidential. You, the recipient, are obligated to maintain it in a safe, secure and confidential manner.
Unauthorized redisclosure or failure to maintain confidentiality may subject you to federal and state
penalties. If you are not the intended recipient, please immediately notify us by return email, and delete
this message from your computer.
From:
To:
Cc:
Subject:
Date:
Matthew Crytzer
Guerrero, Dan
UCLA Men"s Basketball - Change Needed
Hello Mr. Guerrero,
My wife and I graduated from UCLA in 1997. While students at UCLA, we attended
many men's basketball games. We have very fond memories of these times.
After graduating, we still attended a few games each year, and I watched every other
game on TV.
We were both disappointed when Steve Alford was hired as the coach to replace Ben
Howland. We decided to give him a chance, but unfortunately, our fears have been
realized.
UCLA records for the past three years have steadily declined:
28-9
22-14
15-17
This season, we were blown out three times by bitter rival USC (in basketball...).
We have stopped attending games and sadly, I don't even watch them on TV any
longer. We won't be attending games or watching them on TV until a new head
coach is hired.
Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They
won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford
featuring his son), and Coach Alford's lack of coaching acumen.
Please don't fear the national media backlash at replacing a coach after three
seasons. Regardless of when a coaching change is made in UCLA mens
basketball, the media will always say that it is due to UCLA's unreasonably high
expectations. No championships in 20 years and missing the tournament 5 out of
the last 14 seasons... Does that say "High Expectations" to you?
Please don't worry about the curiously high buyout clause for Steve Alford. UCLA
fans will return as soon as the coaching change is made, and the revenue from the
increased attendance will help offset the cost of the buyout.
Please don't wait.



The time is now.

Sincerely,
Matthew Crytzer
From:
To:
Subject:
Date:
James Mansour
UCLA Needs Change
Dear Mr. Block,
I am a UCLA fan who became a UCLA alumnus because of UCLA basketball. I watched
UCLA basketball as a kid and became in love with the university as I hoped to one day join
the student section and scream the names of players like Charles and Ed OBannon. UCLA
basketball means so much to many of us. It is more than just a basketball going through a
hoop. It is a tradition beyond just winning national titles and hanging banners in Pauley
Pavilion. UCLA basketball is the image of this university. It is the pulse of this university. It
is the soul of this university. This program is a source of pride to many of us. Unfortunately,
this tradition is dying. Our program is very ill and the empty seats inside the arena scream
how unhealthy the soul of this university is. Steve Alford is unfortunately not the right man to
lead this program. He never was the right person to lead this program. But we have seen in
three years a coach who has put his son before the needs of the basketball program. Would
John Wooden ever approve of what is happening to his program? Beyond Steve Alfords lack
of character, he is simply not the right person to lead a basketball program many consider to
be the greatest in the country. Now as students today will matriculate from this university
without experiencing the joys of UCLA basketball, this will lead to repercussions to future
donations not only to the basketball program but the school as a whole. I have degrees from
George Washington and Texas A&M and I feel much closer now to those universities as I see
leadership at those schools that do not fail to act. I have donated to all three schools this year,
but UCLA was the lowest donation I sent. If for some reason Steve Alford is retained, my
donations will fall to nothing which hurts me as this is the university I truly love.
The UCLA community needs you to act on Steve Alford. He is a coach who should have
never been hired. But we must move forward and take our losses now before the program
simply dies.
Sincerely,
James Mansour
From:
To:
Cc:
Subject:
Date:
Dylan N. Dewey
Guerrero, Dan
Restore Integrity to UCLA Basketball
Dear Mr. Guerrero,

Especially as a Beta brother of yours, I urge you to restore integrity to UCLA
basketball by firing Steve Alford immediately. He should never been hired in the first
place as he is a rape apologist and has not achieved the record of excellence
necessary to bring national championship banners to Westwood. Within his three
years here, he has played his son at the expense of far superior talent such as Zach
Lavine. He took a team with three first rounders that he inherited from Coach
Howland to the worst season UCLA has suffered since Coach Wooden took the
helm, including three embarrassing losses to USC. It is unacceptable for you to
repeatedly accept mediocrity as UCLA is a unique institution around the world that
not only aims to athletic and academic excellence but more importantly superior
morals as inspired by Coach's legacy. Rich donors should not be the only voices you
listen to as UCLA is a beautiful place because of how inclusive it is of people from all
walks of life.
Dan, restore integrity of UCLA's most cherished program, Coach's basketball team,
and therefore place the greatest public institution in the world back onto the road of
integrity and excellence.
I would, at the minimum, appreciate a response that you have received this e-mail,
but really a sophisticated answer that addresses the heart of the matter: demanding
excellence in everything we do by representing the 4 letters proudly.
Best regards,
Class of 2011
Dylan N. Dewey
From:
To:
Subject:
Date:
Alice Tsuyuki
Steve Alford
Gentlemen:
I am a UCLA alumna and a 40+ year diehard UCLA basketball fan. I was also a longtime
basketball season ticket holder until last season, when I finally could no longer stomach what I
was seeing on the court under the leadership of Steve Alford.
His nepotism and his inability to build a solid basketball program with tough defense, sound
fundamentals, and something as basic as playing with heart, have made it hard to even care
about UCLA basketball.
If Steve Alford is retained, I will not be renewing my WAF membership. When Alford is gone, I
will be more than happy to contribute and buy season tickets again.
Thank you,
Alice Tsuyuki
From:
To:
Cc:
Subject:
Date:
Scott Perry
Guerrero, Dan
coach steve alford
mr. guerrero,
as long time fan and supporter of UCLA athletics i and compelled to express my disappointment with the direction
of the mens basketball program under steve alford.
please remove him from his position immediately. he has proved himself unfit for the job. UCLA basketball has
become a disaster under his watch. horrible game preparation, poor play, lack of effort, poor basketball i.q.,
unaccountability and nepotism.
along with this note, the only other action i can personally take is my financial support of the program. i will not be
renewing my season seats for basketball until UCLA has officially ended the alford era.
i know i am not alone. the interest and enthusiasm from the fan base is at an all time low.
do the right thing, relieve steve alford of his coaching duties today.
thank you.
Scott
S.E. PERRY
seperry.com
From:
To:
Subject:
Date:
Ryan Sakamoto
Time for a change
"Failure is not fatal, but failure to change might be."

-- Coach John R. Wooden
Half of my father's extended family attended UCLA, so I was more or less born into the Bruin
family. I've been a huge fan of the basketball program since childhood, with fond memories
of attending games with my father and grandfather and watching Reggie Miller and Pooh
Richardson work their magic on the court. During my senior year in college, I watched with
excitement as UCLA hoisted the championship trophy on the strength of the heroics of Ed
O'Bannon and Tyus Edney. During my time at the UCLA Anderson school, I was thrilled to
witness the fantastic run of success in the mid 00's, and traveled to Indianapolis and San
Antonio to support my team in the Final Four. Through good years and bad, I've always been
proud to be a Bruin fan and supporter of the Wooden Athletic Fund, keen to find cause for
optimism, and a believer that the program always deserved a place among college
basketball's elite.
I find myself today considerably less enthusiastic. The state of the program seems to me to be
at its lowest point during my lifetime, and I'm sure I am not alone in expressing my frustration
to you as a Bruin fan and supporter. My disappointment is not primarily about the results in
wins and losses this season, terrible though they are. It is about the lack ofeffort, of
discipline, and of team spirit evident on the squad. This program no longer exemplifies the
virtues I've always associated with UCLA and its basketball program.Where once there was
exacting attention to detail, now there is sloppiness; where once there was hustle, now there
is a lackadaisical approach; where once there was an expectation of competitive greatness,
now there are excuses; where once there was teamwork, now there is "hero ball"; and where
once there were discipline and accountability, now there is uneven treatment. Worse yet,
there are no signs that these issues will subside, regardless of whether the talent level (or
success on the scoreboard) improves. These are failures of spirit, of culture, and of
leadership.
Coach Alford may be a fine human being and a good coach in the right situation, but he is not
the right choice to lead UCLA basketball going forward. It takes courage to make a change,
but change is what is required. Do not delay and waste the talents of the young men already
on the team or joining in the fall. Do not risk further demoralizing and disengaging the many
supporters of this program. The proud legacy of this program and institution deserve better.
Go Bruins!
Ryan Sakamoto
From:
To:
Subject:
Date:
Jeremy Borden
Block, Gene
Fwd: Fire Alford
Thursday, March 10, 2016 12:17:02 PM
---------- Forwarded message ---------From: Jeremy Borden <jeremytborden@

>
Date: Wed, Mar 9, 2016 at 9:40 PM
Subject: Fire Alford
To: jrebholz@athletics.ucla.edu, chancellor@ucla.edu
Please don't make us sit through another year of this. It's clear to anyone paying attention that
Alford is a poor coach and a poor fit for UCLA. I'm a lifelong fan and I can't even bear to
watch. Losses like tonight used to hurt like hell but I'm numb to it now. In fact, I was happy
SC blew us out because I thought maybe the AD will be forced to take action now. How sad
is that?
Allowing Alford to further stain Coach Wooden's program would prove "champions made
here" is nothing more than a hollow expression. Most knowledgeable basketball observers
knew at the time that hiring Alford was a mistake and giving him an unprecedented and
onerous buyout was downright negligent. Don't compound those mistakes by prolonging our
misery.
Count this Bruin OUT until Alford is replaced.
From:
To:
Subject:
Date:
James Krug
Block, Gene
UCLA Basketball sadness
I have never written an email to any UCLA administrator in the past and I am sure you are
being inundated at the moment. I do feel however I have excellent standing to understand
UCLA basketball and its current state.
I attended both UES and UCLA.. I was at the Sports Arena when we beat Houston 101-69. I
went to games in the Mens Gym. I was at the Gonzaga game. I was at the NC State semifinal
loss in Greensboro. As 13 year old I had season tickets that season that Pauley that I obtained
directly Bob Fisher. I have been a season ticket holder from that point forward (recently I
joined with another family and the tickets are in there name).
I was also Co-Sports Editor of the Daily Bruin in 1975 with former UCLAs former Sports
Information Director Marc Dellins.
I was supportive of the hiring of Steve Alford. I realize we may all have wanted Tom Izzo or Bill
Self but I am a realist as to our financial realities and peoples desire to coach at UCLA.
That said, the time has unfortunately come to end the Steve Alford era. I read Dan Guerreros
response to the 1000 person strong petition and I understand that the public response
needed to be supportive of Coach Alford.
Clearly advancement is not always a straight line, but sadly we are trending so poorly that next
years great incoming class will really only mask what appears to be significant deficiencies in
our coaching staff. In my 55 years of intently following UCLA basketball I have never seen it at
such a low ebb. UCLA basketball is sadly not a problem that people talk about rather, it is
becoming irrelevant. And that is the worst thing that can happen.
I also recognize that we may have to take a gamble on our next coach, but unfortunately the
current situation is untenable.
If you listen to our coaches speak about becoming a better defensive team, etc., etc. that is
nothing more than a hope and a wish. They had all off season, all season long to see the
problem and work on it and we give up 55 points to Oregon State in the second half and now
the SC game. I understand coach speak but fundamentally when they do not hold their
players accountable it will never change. I am sure you know the Einstein quote Insanity is
doing the same thing over and over (the have been our coaches for 3 years now) and
expecting a different result.
I understand Dans love for UCLA and yours as well I am sure it matches mine. Hiring Steve
Alford was the right choice at the time. Hindsight is always 20-20 but it is clear that it has not
turned out as planned. Today I cannot imagine that when you look deep in your heart you are
confident that Steve Alford will restore UCLA to its rightful place in basketball hierarchy.
And if you lack that confidence and given the current state of the program, please act now.
How quickly one rectifies problems is the mark of a great CEO.
Thanks,
James Krug
From:
To:
Cc:
Subject:
Date:
Richard Moselle
Guerrero, Dan
new basketball coach
I have never voiced my concern before, not even during the Lavin years. But now, its time for
a coaching change.
Do what is clearly needed for the good of the program.
rich moselle, class of 66
From:
To:
Cc:
Subject:
Date:
ELLEN & JEFF

Guerrero, Dan
UCLA Men"s Basketball Sorely Needs a Change
Dear Mr. Guerrero,

While I didn't attend UCLA, I have been a huge fan of Bruin sports since Dad moved our family
from Ohio out to the L.A area in 1962. I was starting sixth grade and very quickly adopted
UCLA as my new team. I loved watching the John Wooden basketball teams and those "gutty
little bruins" who played inspired football against those physically larger teams. Despite
leaving L.A. at around 20 years of age to finish my college degree in the Rockies (where I
continue to live), I have been a faithful Bruin fan all these many years and follow them
continually.
My concern and the reason I'm writing involves the current state of the Bruin Basketball
Team. Steve Alford has completed three seasons now, and it's pretty well known that the
UCLA teams generally just don't play good defense under Steve. I was hopeful after this
season's early wins that maybe things were turning around, but the season soon turned into a
complete embarrassment. I could understand it if this was Steve Alford's first year and he
was rebuilding with inferior talent. But this team has plenty of talent - including several
McDonald's All-Americans - and they seem to have little desire or "want to" when it comes to
playing defense. In the last number of games, the team just doesn't seem to be engaged
much of the time. There really seems to be something systemically wrong with UCLA
basketball that some touted recruits coming in next year are not going to change.
Believe me, I have nothing against Steve Alford. In fact, I've stuck up for him over the last few
years while many have wanted him out as UCLA's coach. But now after three seasons, I'm
convinced Steve just doesn't have what it takes to bring this once-proud basketball program
back to an elite level where they can be a Top 10 team nearly every year. I really believe a
change needs to be made now rather than risking what I feel will be further degradation to
the program by waiting.
Thank you very much for "listening".
Yours truly,
Jeff Daugherty
Dillon, Montana
From:
To:
Subject:
Date:
Sean Shoptaw
UCLA basketball
Gentlemen,
I am a lifelong UCLA fan and I writing to express my frustration in the current state of the
men's basketball program. Having watched Coach Alford's teams since he became head coach
it's extremely clear that this program is rapidly moving in the wrong direction. I agree that
judging a coach too quickly is not always the prudent thing to do, but I believe in momentum
and trajectory and it's obvious that this program does not have great momentum or a positive
trajectory under Coach Alford's leadership. The recruiting class coming in next year is no
doubt a very strong one, but it's obvious that this class would be coming to UCLA with or
without Coach Alford, so I would hope this is not a factor in any evaluation of his tenure as
head coach.
The right coach at UCLA as we all have witnessed competes for Pac-12 Championship, Final
Fours and National Championships on a consistent basis, please consider an immediate
change and restore UCLA basketball back to what we all know it should be.
Thank you.
Sean Shoptaw
From:
To:
Subject:
Date:
Attachments:
Tim Quillin
Block, Gene
UCLA basketball"s future
4B24B298-C85E-4B0F-A12F-030BE0F5EFE2[64].png
C460230B-2148-4124-B043-91E3A1C9B7C1[64].png
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4CF9432E-3E8A-4CC6-997D-AFFE9B3A4111[64].png
Dear Chancellor Block I am a lifelong UCLA fan who is 62 years old. Im a former season ticket holder for football. I used to live and
die with Bruin wins and losses. I survived the DorrellNeuheisel football years and Im very happy with the
direction under Jim Mora.
I have completely disengaged from UCLA basketball under Steve Alford. What was once a sport so
important to my happiness now has become a source of embarrassment and disappointment. I encourage
you to release Steve Alford and replace him with someone much more capable and deserving of holding
such a respected position in college sports.
Warm Regards.
Tim Quillin
Tim Quillin
ADVERTISING, PUBLIC RELATIONS & SOCIAL MEDIA

8080 W. Sahara Ave., Suite A
Las Vegas, NV 89117
o: 702.256.5511
f: 702.838.9899
tquillin@quillinlv.com
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From:
To:
Subject:
Date:
andrew koenig
Coach Alford
You are all distinguished and intelligent men. You must know in your heart of hearts that this
is going to happen -- you can do it now or in 2 years (next year will be a one-year uptick based
on the talent level -- but the principles will not change and if you do it now, next year will be
evenbetter and a launching point toward a great future rather than a one-year aberration
after which it will beeven more difficult to make the change). All of us in Bruin Nation are in
purgatory---PLEASE release us and give us hope. I and many of us love UCLA basketball more
than words can adequately express and it is painful to the core to see what has happened to
CoachWooden's precious program and legacy. I have NEVER been moved to write something
like his before as I know we are dealing with real people's and families' live. However, having
the rightprotector andsteward of this precious program is more important than any one
person or family's interest. It is inevitable, so please do the right thing NOW and releaseall of
us inBruin Nation from this purgatory and give us hope. Thank you, Andrew Koenig
From:
To:
Subject:
Date:
Brent Armitage
Block, Gene
Re: UCLA Basketball Season Ticket holder - Fire Steve Alford
Im a 30 year season ticket holder. I love UCLA basketball. Pauley is beautiful, Westbrooks donation is amazing.
We need a coach worthy of the UCLA basketball program. We need Steve Alford fired at once. We all deserve
better.
Best,
Brent Armitage
From:
To:
Subject:
Date:
Steve Otera
Coach Steve Alford
Gentlemen,
I wrote Dan and Josh separately last week.
The manner in which our Bruins lost to USC yesterday speaks to the state of the program and
the quality of its leadership. Our basketball program is rotting from the inside out, and from
the top down. The game plan formulated by Coach Alford and his staff was massively illconceived given USC's obvious strengths. Zoning the best shooting team in the Pac 12 and
forcing our bigs to close out to the corner 3? A folly that led to an immediate 0-11 hole.
From the perspectives of effort, energy and defense, our student athletes performed at
abysmal level consistent with the rest of the season -- AGAINST OUR CROSS TOWN
RIVAL.
I do not blame our student athletes, though.
Other than perhaps Bryce, this is a team that has tuned out and lost respect for its coach.
And, this is a coach who has lost credibility with, and the ability to reach, his team.
Hope for a highly unlikely, nigh miraculous, 180 degree turnaround is the only reason to retain
Coach Alford next year, and hope is not a strategy. The much more likely scenario is a
season consistent with the downward trajectory on which Coach Alford has been piloting the
program for the previous three years. Toughness, accountability, meticulousness and
DEFENSE are bulwarks that either exist in a program's culture, or they do not. They do not
here. And, they will not magically materialize next year.
It is time for Coach Alford to be let go.
Thank you for all that each of you do for UCLA.
Steve Otera
BA, English Literature, 1987
From:
To:
Subject:
Date:
Vu Duong
Guerrero, Dan
State Of UCLA Basketball
Dear Sir.
I plead with you to please return some pride and leadership to UCLA Basketball by replacing Coach Alford. He
seems like a nice individual but his leadership has led to a culture of apathy, lack of pride and lack of team play. If
we were losing, I could understand if the effort was there but that's not the case. We are losing from lack of effort,
pride and respect for what UCLA and Coach Wooden's legacy stands for.
I am alumnus from 1997, the first of 6 members of my family to be fortunate enough to attend and graduate from
UCLA. I have served on UCLA alumni scholarship groups to interview and screen candidates. Although I am very
busy and rarely can attend any sporting events, I try to represent the Optimist and Champion that every UCLA
alumnus should stand for.
I pledge to become a WAF member if we can return UCLA basketball on the right path by replacing Coach Alford.
The UCLA brand and culture attracts students, recruits and donors. Not the coach.
Vu Duong
Bruinsduongvt@
Bruinsduongvt@
From:
To:
Cc:
Subject:
Date:
Greg Patterson
Guerrero, Dan
UCLA Men"s Basketball
Mr. Guerrero,
I am a 3rd generation Bruin and recent WAF member, and I am writing to let you know how difficult
it has been to watch the past three years of basketball at UCLA.
My dad was a student, and in attendance, when Pauley Pavilion opened for the first time. He
worshipped John Wooden, and tried to instill in me the lasting wisdom that Coach provided. I was
all too happy to take him to Pauley Pavilions re-opening and John Wooden statue dedication
ceremony. In fact, as I type this, I am currently looking at a framed picture of us in front of that
statue with our ticket stub from that night against Indiana State that hangs proudly in my office
(right above my Pauley Pavilion chairs).
That said, I have become embarrassed by the current state of the UCLA basketball program. There
are many obvious details to point out (a significant downward trend year over year in wins, a 10th
place finish in the conference this year, 3 humiliating losses to USC, etc.) that make me more than
concerned. I do not believe that I can continue to support this program until and unless a change to
the head coach (and steward of John Woodens great program) is made.
I am not a fan that demands national championships and final fours. I am a fan that demands that
the greatest university in the world puts out a product that we as fans can be proud of at all times befitting of the greatest college basketball program of all time.
I believe that it is very clear, to even the most untrained observer, that this will never happen with
the current coach of this program.
Thank you for reading this.
Greg Patterson
Trace3
Business Operations Manager
gpatterson@trace3.com
From:
To:
Cc:
Subject:
Date:
Ty Miller
Guerrero, Dan
Alford Must Go Now
Dear Dan,
It is clear that Coach Alford needs to be immediately relieved of his duties as head basketball coach. There are
many reasons supporting change, chief among them:
1. His inability to establish a culture of competitive spirit and excellence in keeping with the tradition of UCLA
athletics.
2. His continuing inability to avoid nepotism in handling his son Bryce. The statistics are clear and unarguable
here. Bryce gets more minutes than any PG in modern UCLA basketball history despite having one of the lowest
FG percentages while playing matador, turnstile defense. His inability or unwillingness to acknowledge Bryce's
deficiencies have led to a toxic culture within the team and the loss of potentially superior players due to the
commonly accepted belief that Bryce will get the most minutes no matter what ability dictates.
3. The rapid decline and, indeed, cratering of our program over a three year period with declining number of
victories I each successive season. Inclusive in this is the complete reversal of competitiveness against USC, which
crushed us three times in a single year (for the first time since WWII).
This season is not an anomaly along the road to success. It is the culmination of his three years as leader of the
program. It is utterly embarrassing and unacceptable. It's not just the W-L record Dan. It is the terrible culture, the
nepotism, the lack of competitiveness, the lack of character that informs my conclusion that he must be fired now to
avoid even deeper, permanent destruction of our reputation at UCLA.
I am a lifelong fan. My father is an alumnus who is not renewing his season seats at Pauley, seats that he has
purchased faithfully since the opening of Pauley more than 50 years ago. I am a member of the Bruin Varsity Club
and a donor to the Wooden Athletic Fund. Though not a large donor yet, I am a high-earner with increasing gift
ability every year. I am a fortunate to proudly call myself a Bruin National Champion, and I am utterly disgusted
and heartbroken by the state of our program.
Coach Steve Alford is not worthy of the post as Men's Basketball Coach. You are the custodian of UCLA's
unmatched tradition of athletic excellence. You have the power to act, the ability to correct the disastrous course
upon which we are set, to make the hard choice to right the ship before it sinks.
I humbly implore you to fire Steve Alford - without delay. Until this happens, I will withhold future contributions
to UCLA and encourage everyone else in my network to do the same.
Respectfully,
Ty Miller
UCLA 1994
UCLA Soccer - 1989-1992
San Anselmo, California
Ty Miller
(m)
From:
To:
Subject:
Date:
GARY GLECKMAN
Block, Gene; Rebholz, Joshua; Guerrero, Dan
UCLA basketball program
Dear Sirs,
I have NEVER written administration regarding an athletic issue in my life. However, as a 1972
graduate of UCLA and supporter of UCLA sports since I was a pre-teen, the abysmal state of
the basketballprogram has forced me to express my disgust and dismay. While the final
scores have been disappointing, to say the least, the product on the floor has been more
disappointing. The lack of caring, discipline, responsibility, and fundamentals are an affront to
anyone who follows UCLA basketball. There can be only oneperson responsible for its
demise and his name is Steve Alford.
While I know it is politically incorrect to call out a player, and , indeed, I am not holding the
player responsible, but the coach's nepotism regarding his son is undeniable. There is no way
someone who does not play defense, shows little or no interest in the team's results, should
be the player with the most on the court minutes. I suspect this nepotism will result in the
imminent transfer of student athletes who deserve better, as it has obviously resulted in the
failure to recruit anyone who plays the same position.
I, along with fellow alumni, are embarrassed by the acceptance of this inferior product by
administration. I sincerely doubt that in any academic department such inferior production
would be tolerated. In what department would a steady decline in excellence to the present
state of inferiority be tolerated and/or acceptable?
While the Athletic Director responded to a petition by referring to an incoming class as a

reason for allowing the travesty to continue, it is clear to anyone that there is no reason why
the incoming class will play with any more heart or desire than the current team, given the
team's leadership. I am confident that if the department surveyed players from preceding
Alford teams, there would be similar comments as to the team's lack of cohesiveness,
nepotism, and resulting poor play.
Finally, if the powers that be dismiss this as a mere reaction to the current losing streak, loss
of three times in one season to USC, the tenth place finish in the Pac 12, I beg to differ. The
program has been steadily deteriorating since Mr. Alford stepped on campus. With five
future NBA players in his first year, he got to a Sweet Sixteen as a result of upsets to favorites
prior to the first round. Indeed, the only reason they had such a low seed was the rout by a
pathetic WSU team the week before the Pac 12 tourney. The following year, the school was
embarrassed by record breaking losses (the Kentucky game is seared in my memory), and
only the charitable NCAA tourney committeegiving a 13 loss team a low seeding and a
miracle (debatable call against SMU) prevented an earlier flameout. This year's trajectory was
just a continuation of the first two years to its logical finish.
Please in the name of UCLA excellence, athletically and academically, remove Mr. Alford.
Thank you for taking the time to read my letter,
Gary Gleckman
garygleck@
From:
To:
Subject:
Date:
Raber, Steve
Basketball
Both of us have spent time in Charlottesville and at UCLA. I graduated from UCLA in 1982 and from
UVA law in 1985.
I'm writing about the UCLA basketball program. I started watching games in 1966, including the late
night replays called by Dick Enberg.
What is happening now is a disgrace to the program. We are at rock bottom. I understand that
there may be perceived obstacles to changing course, including a terrific incoming recruiting class
and a significant buy-out clause. One thing I have learned in my professional life, however, is the
importance of cutting losses when things are headed in the wrong direction. When Coach Alford
was hired, I received a call from a prominent alum from Iowa, telling me that we would regret the
hire. I said I was willing to give him a chance. But my friend was right. Coach Alford has done
nothing to convince me that he will suddenly turn into a good coach. To the contrary, he comes
across as an arrogant, mediocre coach who will never be a good ambassador for the program.
Compare that with the enthusiasm Tony Bennett has generated at UVA.
The time for a change is now. The worst thing we can do is let him stay another year. I'm a Wooden
Fund member and am in the Chancellors Circle. I have also donated $20,000 per year to the golf
team for the past few years. I plan to support only Derek Freeman and the golf team, and not to
renew my Wooden Fund membership, as long as Alford is the coach. I just can't support this kind of
mess.
Most importantly, my love for UCLA basketball is slipping away. I'm falling toward indifference about
the program. The thought of that makes me sad.
Best regards,
Steve Raber
Bruin18 Founder
Varsity Club
Class of 1982
STEPHEN D. RABER | WILLIAMS & CONNOLLY LLP

725 TWELFTH STREET N.W. | WASHINGTON, D.C. 20005
T 202.434.5538 | F 202.434.5029 | sraber@wc.com
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From:
To:
Cc:
Subject:
Date:
Importance:
David & Amy Madeo

Guerrero, Dan
Rebholz, Joshua; Block, Gene; Chancellor Gene D. Block
Please do the right thing and fire Coach Alford
High
Dear Mr. Guerrero,
I am emailing you yet again to express my deep frustration with Alford as coach. This goes far
beyond simply wins and losses. For reasons already stated many times, he has made the UCLA
basketball program a national embarrassment. Keeping Alford will damage everything that you and
so many other great Bruins have worked so hard to achieve.
This is the program of John Wooden and Jackie Robinson. But in the minds of many people, it is
becoming the program of Steve Alford - incompetence and nepotism.
Ive never before made donations conditioned on coaching choice. But I make this pledge: I will not
make ANY donations to UCLA for many years if Alford is retained.
I know you are busy at the moment. Hopefully, for the sake of our proud program, you are crafting a
negotiated settlement that allows us to move forward without Coach Alford.
Please do the right thing and protect your legacy.
Respectfully,
David Madeo
WAF member (for now)
Former multiple-year Season Ticket Holder
Class of 1992
From:
To:
Cc:
Subject:
Date:
Importance:
David & Amy Madeo

Guerrero, Dan
Rebholz, Joshua; Block, Gene; Chancellor Gene D. Block
Please do the right thing and fire Coach Alford
High
Dear Mr. Guerrero,
I am emailing you yet again to express my deep frustration with Alford as coach. This goes far
beyond simply wins and losses. For reasons already stated many times, he has made the UCLA
basketball program a national embarrassment. Keeping Alford will damage everything that you and
so many other great Bruins have worked so hard to achieve.
This is the program of John Wooden and Jackie Robinson. But in the minds of many people, it is
becoming the program of Steve Alford - incompetence and nepotism.
Ive never before made donations conditioned on coaching choice. But I make this pledge: I will not
make ANY donations to UCLA for many years if Alford is retained.
I know you are busy at the moment. Hopefully, for the sake of our proud program, you are crafting a
negotiated settlement that allows us to move forward without Coach Alford.
Please do the right thing and protect your legacy.
Respectfully,
David Madeo
Class of 1992
From:
To:
Cc:
Subject:
Date:
Attachments:
Don Smith
Guerrero, Dan
A former Alford Supporter Who Finally Sees the Light
starting gate logo light.png
Dan,
You do not know me though we have met many times over the years. My WAF number is
10898. As a long time season ticket holder but a moderate donor, my heart bleeds blue and
gold like yours. And I appreciate the difficult position that you are in. Next time you
negotiate a contract, you might want to try including minimal achievement thresholds like the
Rams did to get out of their lease in St. Louis.
Be that as it may, I finally realized why Bryce doesnt play defense and why Steve doesnt
force him too: Bryce would get into foul trouble and have to leave the game. The fact that
Steve and Bryce are in this together is so disheartening. As a former athlete, you cant be
blind to Bryces horrific defensive effort both on his man and in helping out other players. He
does get steals but never and I mean never does he initiate contact. I have been a head coach
30 time now and bias and favoritism is the one truly unforgivable act of a coach if it involves
his child.
Steve has put the welfare of his son above the team and that is why you MUST fire him.
As a professional real estate development consultant for cities who has struggled to retain his
football seats but who is now emerging from the Great Recession, I have one suggestion:
make the make the Adidas renewal contingent upon Adidas ponying up to help you buy out
Steves contract. Or have Under Armor or Nike do it. BTW, I was forced out of my
basketball seats by your seat fees and personally I think that has contributed even more that
Coach Alford towards the declining attendance at Pauley for the past several yearsUNTIL
NOW.
Put your pride and the economic loss behind you. Retaining Steve for another year will put
UCLA basketball back years. Fire him now and step up and hire a qualified coach who does
not have a mid major son. With the talent coming in, instead of being put back for years, we
will be launched forward. None of us ever dreamed that Steve would favor his son the way he
has. He has to go.
Don Smith / President
STARTINGGATE SPD, Inc. Direct: 949-527-3591

4340 Von Karman Ave, # 200 Newport Beach, CA 92660
BRE #01016501 don@sgspd.com / www.sgspd.com
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From:
To:
Subject:
Date:
ryan saiyasombat
I can no longer support UCLA basketball
Dear Sir:
I have been a Bruin basketball fan since I can remember. My father personally knew Coach Wooden, and I was
raised with frequent reminders of his wisdom and integrity both on and off the basketball court.
As an adult, I graduated from UCLA (in no small part choosing UCLA due to my longtime love of Bruin athletics)
and became a season ticket holder. I have countless fond memories of exciting times at Pauley Pavillion.
In recent years, I have cancelled by season tickets and ceased to watch my beloved Bruins on television. I feel that
Coach Alford has done immeasurable damage to the UCLA brand with his losing style of basketball along with his
lack of integrity and teaching on and off the court.
I will no longer support UCLA basketball either financially or emotionally until a new head coach is hired. I know
many fans and life-long Bruins that feel the same as I do.
Ryan Saiyasombat
Psychology '98
From:
To:
Subject:
Date:
Peter Joyce
Guerrero, Dan; rebholz@athletics.ucla.edu; Block, Gene
UCLA Basketball
Dear Sirs,
I've been a UCLA basketball fan since starting grad school at UCLA in 1968. I used to
consider myself a huge fan of the team. My passion for Bruin basketball started to wain with
the arrival of Coach Alford. Now my passion is dead.
Pauley is half full for most home games. UCLA basketball tradition has been humiliated,
especially in the last month or two. Regaining the enthusiasm, passion and support of fans
and alumni may be possible, but is by no means guaranteed, no matter what UCLA does.
To start the rebuilding of our decades long UCLA basketball tradition, I urge you in the
strongest terms to terminate Coach Alford right now, and then let's roll up our sleeves and
find a good new coach and begin rebuilding.
Thanks for listening,
Peter W. Joyce
From:
To:
Cc:
Subject:
Date:
ptnishida@
Guerrero, Dan
STATE OF UCLA BASKETBALL
Dear Mr. Guerrero,

I am a proud alumnus and supporter of all things U.C.L.A.
You are the proud and accomplished head administrator of THE most accomplished Athletic Department in
Division 1 Intercollegiate Sports at one of the greatest Universities in the world.
You are a smart man and I will not waste your precious time with statistics from the past 3 years illustrating the
demise of the once elite UCLA basketball program.
The current state of the UCLA basketball program is a complete embarrassment and is a direct result of the
ineptitude and blind-sided nepotism of the head coach Steve Alford. The program is spirally helplessly downward.
The incoming elite recruiting class of 2016 will not remedy this situation. In his post-game news conferences
during the final 1-6 stretch culminating in the beat-down by USC for the third straight time this year, coach Alford
acknowledges not "getting through to his players" and not having a remedy to the situation. Not a great vote of
confidence in himself and the breath of someone going through the motions,, without passion, collecting a
paycheck, and at best a "crap-shoot" to improve next year.
I am sure you are aware that this situation reflects negatively on your legacy as the AD of UCLA.
Please make the RIGHT move, albeit a difficult one, and rid the proud UCLA basketball program of the CANCER
that is coach Steve Alford.
Thank you for your consideration.
Sincerely,
G. Paul Nishida, D.C.
Class of '86
From:
To:
Subject:
Date:
Raber, Steve
Block, Gene
FW: Basketball
From: Raber, Steve

Sent: Thursday, March 10, 2016 4:44 PM
To: Chancellor@ucla.edu
Subject: Basketball
Both of us have spent time in Charlottesville and at UCLA. I graduated from UCLA in 1982 and from
UVA law in 1985.
I'm writing about the UCLA basketball program. I started watching games in 1966, including the late
night replays called by Dick Enberg.
What is happening now is a disgrace to the program. We are at rock bottom. I understand that
there may be perceived obstacles to changing course, including a terrific incoming recruiting class
and a significant buy-out clause. One thing I have learned in my professional life, however, is the
importance of cutting losses when things are headed in the wrong direction. When Coach Alford
was hired, I received a call from a prominent alum from Iowa, telling me that we would regret the
hire. I said I was willing to give him a chance. But my friend was right. Coach Alford has done
nothing to convince me that he will suddenly turn into a good coach. To the contrary, he comes
across as an arrogant, mediocre coach who will never be a good ambassador for the program.
Compare that with the enthusiasm Tony Bennett has generated at UVA.
The time for a change is now. The worst thing we can do is let him stay another year. I'm a Wooden
Fund member and am in the Chancellors Circle. I have also donated $20,000 per year to the golf
team for the past few years. I plan to support only Derek Freeman and the golf team, and not to
renew my Wooden Fund membership, as long as Alford is the coach. I just can't support this kind of
mess.
Most importantly, my love for UCLA basketball is slipping away. I'm falling toward indifference about
the program. The thought of that makes me sad.
Best regards,
Steve Raber
Bruin18 Founder
Varsity Club
Class of 1982

STEPHEN D. RABER | WILLIAMS & CONNOLLY LLP
725 TWELFTH STREET N.W. | WASHINGTON, D.C. 20005
T 202.434.5538 | F 202.434.5029 | sraber@wc.com
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attachments and notify the sender immediately. Thank you.
From:
To:
Subject:
Date:
Caity Engler
Regarding the state of Basketball at UCLA

As a graduate of UCLA, former Spirit Squad member, newlywed to a former UCLA football
player (our wedding took place on the UCLA campus), and lifelong UCLA fan thanks to my
grandfather, retired Congressman Jerry Lewis, who you know, I could not let yesterday's
defeat in basketball at the hands of USC go by without expressing my extreme disdain.
I am ashamed at the state of our basketball program. I am ashamed that for the first time in 74
years we were defeated, in fact blown out, by USC, a school without a storied basketball
history. I am ashamed that our storied program finished with a record below 500 this season. I
am ashamed that I have seen no discussion from the athletic department or university as to the
potential of Steve Alford's job being at risk due to underperformance. I am ashamed that
Steve Alford was our best option as a hire three years ago to begin with. And on top of that, I
am ashamed we offered him such a lucrative contract, then extended it, without any past
achievements seeming to warrant such generosity.
You may think this email is simply to state my opinion that we desperately need a new
basketball coach. It is that, but it is also to state that I believe you need to examine the reason
why Coach Alford was hired in the first place. I urge you to closely look at the kind of
Athletic Director Dan Guerrero has been, and at the not-so-stellar opinion so many Bruin fans
have of him. I urge you to consider not only advising he replace Coach Alford, if he does not
take such action of his own accord, but also to consider replacing Dan himself. I worry about
the reputation of our basketball program if Dan Guerrero is responsible for another coaching
hire. I worry about the future of the overall athletic reputation of UCLA if it is allowed to
remain under his guise. We may have the most NCAA championships right now, but other
schools are quick approaching, including that cross town rival with that nonexistent basketball
history who just so happened to handily defeat and embarrass us on a national stage three
times this year.
I am not, and have never been, a fair weather fan. But these past three seasons have turned me
into one, and that is the true reason I am writing this email. I have not understood this
coaching hire from the get go. Not from a university as great as UCLA. And as such, I have
found myself lacking in support for the team. They have been undisciplined. When they win,
it is often due to luck. Their great performances, such as their defeat of Kentucky this season,
are flukes, as we do not see that display of skill and drive transfer over to following games.
The coach does not make adjustments to improve game to game. We see the same issues over
and over. I do not like being a fair weather fan. But I cannot support a team and a coach that
are failing to follow in the incredible footsteps of those who came before them. It seems many
other fans feel the same, otherwise why would so many seats at the sold-out home game vs.
USC this season be filled with Trojan fans? Bruins are not purchasing tickets. And those who
have them are selling them off.
I truly hope something is done to remedy the issues plaguing what should be a respected,
winning, tradition-rich basketball program. We cannot simply hope for improvement, or use
excuses like "next year's recruiting class is great." If I were a committed recruit, I would be
questioning my decision based off the inconsistent performance of this year's team. Either my
future teammates don't care about the game, or my future coach doesn't know how to
capitalize on the talent and passion of his team. Neither is a situation I'd want to be in as a
player. Action must be taken.
Sincerely,
Caity Engler
UCLA '07
--
Acting
Producing
Baking
IMDbing
From:
To:
Subject:
Date:
Chai, Andrew U. MD, FACC

UCLA BB
Gentlemen,
I have emailed you earlier with my feeling of the current state of UCLA BB so I wont bother you with the details
again.
I am a long time fan and small time donor. Im sure my donations over time to the WAF, Here Now and Forever,
FB facilities and the general UCLA fund do not add up to much and may not impact the university greatly.
However, I can no longer donate to my beloved university knowing the mediocrity has become the standard. If and
when there is a change in the Mens BB program, I would be happy to reconsider. Also remember you are affecting
not only current donors but many future donors to the university with this product.
Progress is not always a straight line but you have to know when to pull the plug on a hopeless situation.
Andrew Chai
Class of 85
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destroy the related message."
From:
To:
Subject:
Date:
Attachments:
david@cantedangle.com
It"s time for Steve Alford to go
bottom.letterhead

If you have any affinity at all for the legacy of John Wooden and the greatness that once
was the UCLA men's basketball program, I entreat you humbly and sincerely to please let
Dan Guerrero know that the fanbase has had enough of his latest choice for head coach.
Steve Alford is destroying Coach Wooden's program. Please ask AD Guerrero to fire him
immediately.
Yesterday's game in Las Vegas, the last of the season, was beyond pitiful. Steve Alford
does not deserve to be the head of this program, or to be on staff in any capacity at this
great university.
Thank you for your time. I take comfort in knowing thousands of other Bruin alumni and
fans feel exactly as I do.
Sincerely,
David Gaudio
david@cantedangle.com
From:
To:
Cc:
Subject:
Date:
David & Amy Madeo

Guerrero Dan
Rebholz Joshua; Block Gene; Chancellor Gene D. Block
Regression under Alford
Respectfully,
David Madeo
Class of 1992
From:
To:
Subject:
Date:
David Chavez
Block, Gene
Fwd: Alford
Sent from my iPad

Begin forwarded message:
From: David Chavez <rdchavez21@
Date: March 10, 2016 at 2:40:35 PM PST
Cc: david chavez <rdchavez21@
>
Subject: Alford
>
I am sorry to clutter your email and I am sure you are inundated with these emails
about Alford. Simply stated, please fire him and restore our storied Bball
program to one that works hard and is fun to watch. This team for the last two
years has been unwatchable. Die hard Bruins I know have become indifferent and
uninterested. My best friend who went to Ucla as well has not watched a game all
year. His reason, "it hurts to watch that."
I am a bruin, always will be...to a fault. I owned Ucla Bball tickets throughout the
howland years...now I can barely watch and my son does not know what Ucla
Bball can be...he bleeds fball.
If you replace Alford I will renew my Ucla Bball and fball tickets; if not I am
gone until Alford is gone. I can not torture my son the way I have been watching
this. For me it's not entirely about wins and losses, it's about how they play and
this team does not play hard or as a team. I have never cheered for USC, but last
night I was at a fork in the road and I was disappointed in myself. Please give us
Ucla Bball back and replace Alford now before more fans exit.
Thank you
David Chavez M.D.
Sent from my iPad
From:
To:
Subject:
Date:
Stemerman
Chancellor Gene D. Block; Block, Gene; Guerrero, Dan; Rebholz, Joshua
UCLA Basketball
am a 1971 graduate of UCLA. I have been an avid UCLA basketball fan since 1967.
First of all, I want to thank you for the great work you have done as AD at UCLA. The
remodel of Pauley, the football and basketball practice facilities, the success of many
of our mens and womens athletic teams under your tenure, are all accomplishments
that you should take pride in. As an alum and fan, I sincerely appreciate all that you
have done to contribute to the UCLA athletic programs.
I have never publicly or privately voiced any concern about the UCLA basketball
program over the last 49 years. I do so now, because of my concern about the
implications of inaction with regard to Coach Alford. Other than a bit of a rocky start, I
believe Coach has handled his public persona admirably. I believe he has acted and
spoken in a manner that reflects well on him and the University. From what I see of
his public image, I like the guy.
Unfortunately, he has put himself in a position that does not auger well for the future
of the basketball program should he be permitted to continue as head coach. Coach
has shown an inability to remain objective when it comes to his son. While I like his
son and have enjoyed watching him play, it cannot be seriously argued that his son
deserves to get the playing time he has been given. Coach has an obvious blindspot
concerning his sons talent and abilities and it has done harm to his son, to Coach
and most importantly, the team. There are only two things I expect from my UCLA
Bruins, to play with great effort and to improve over the season. The current team has
failed on both accounts. As an outsider, I can only speculate, but it would be highly
unlikely that Coachs blind nepotism has not been a significant factor in the teams
failure in these areas.
If Coach is permitted to continue into next year, then a very good recruiting class will
be wasted. Other more talented guards will not get the fair treatment they deserve
and that our program owes to them. Bryce will be given playing time over others that
is unmerited and inevitably our team will not come close to reaching its true potential,
much like this years team.
I am aware of the buyout provisions of Coachs contract. While you are much more
conversant with the economics of the basketball program, I have to believe the long
term cost of inaction will be economically significant. I am sure the revenue from
media and apparel companies masks the impact of the poor attendance that has
become common at home games. In the long run, that would be a false economy to
sublimate attendance to other avenues of revenue.
If you were to terminate Coach Alford, replace him with an excellent successor, the
future of UCLA looks very bright. With a coach who will see that next years team
reaches its full potential, UCLA basketball can become something all fans and alums
can be proud of. Fans will return to Pauley, alums will be even more generous in their
support and the media will once again be able to emphasize UCLAs excellence.
Thank you for taking the time to consider my input. I know there are many factors that
will weigh in your decision, many of which I am not privy to. I trust you will make a
wise decision.
Steve Stemerman
From:
To:
Subject:
Date:
Raj Patel
Block, Gene
Fire Alford Now
Regards,
Raj Patel
Talent Scout, Global G&A Recruiting
DIRECT +1 415 580 3531

MOBILE+
Autodesk, Inc.
111 McInnis Parkway
San Rafael, CA 94903
www.autodesk.com
From:
To:
Subject:
Date:
Steve Havas
UCLA Basketball
Dear Mr Guerrero,
I am a lifelong Bruin, a UCLA grad, and a lifetime alumni member. I am not much of a donor
to UCLA's athletic program. My major gift to UCLA will come as part of our estate which
hopefully will not occur for 40 more years, will not go to the athletic department, and is not
dependent upon what happens in basketball. So this is not about a booster leveraging our
money to put pressure on an Athletic Department that barely knows me. Instead, this simply
comes from a proud UCLA graduate.
Coach Alford is failing the student athletes in his care, the fans, and the school. Regardless of
your public protestations about Sweet Sixteen's and the like, I don't believe that you are
actually happy with ANY of the three years of his leadership of the program. Each year
worse than the prior. This decision should not be about money, optics, 'giving him a chance',
or anything other than: is Alford the right guy to return UCLA Basketball to the elite status
we are full capable of having.
Fire Alford, now. Seal your positive legacy as the caretaker of all things Bruin.
cc: Chancellor Block, and Mr Rebholz,
--
Steve Havas
From:
To:
Subject:
Date:
nefkens
Coaching Change Needed
Gentlemen First, your service to UCLA is sincerely and greatly appreciated and I am sorry to bother you
with an email. I was born a Bruin - my father taught at UCLA for over 40 years before he
passed away in 2014. My mother is still deeply connected to UCLA, especially the Faculty
Center and the Faculty Women's Club. As a family, we care deeply about UCLA and bleed
blue and gold. I am sending this email because UCLA Men's Basketball is at a critical
juncture and it is important for all fans for care about the program to voice their
opinion. It's time to make a change in the leadership of the program. The program under
Coach Alford has declined in each year of his tenure both in performance and fan support.
This season was a clear bellwether that his trend is downward. A change needs to be made
now. Coach Alford has been given a fair opportunity and he did not perform. I won't get
into the details why, but it's clear to all knowledgeable basketball fans that coaching is the
root cause of the team's decline. Waiting another year to make the change due to his buyout is
like throwing good money after bad. Holding out hope the incoming class of freshman will
turn things around puts undo pressure on them to save the coach's job. The buyout is
unfortunate, but it should not tip the scales to retain Coach Alford for another year. The
men's basketball program can bounce back quickly with the right coach and assistant
coach. Getting a big name coach is not as important as getting someone recognized by other
basketball experts as having great coaching acumen. The university recruits itself and talent
will always come (assuming relationships with AAU programs don't become fractured like
under Coach Howland). John Wooden taught us that peace of mind and personal greatness
comes through maximizing one's own potential. The prospects for UCLA men's basketball
reaching its full potential under Coach Alford are slim at this point. Please make the tough
decision and replace Coach Alford.
Thank you,
Chuck Nefkens
son of Prof. Bernard M.K. Nefkens, Dept of Physics
From:
To:
Subject:
Date:
John Galloway
Restore the Basketball Program
Dear UCLA leaders:
Ill make this short, as I know your inboxes are getting flooded.
UCLA is a world renown university for many admirable reasons not least of which is
because it offers a top-flight learning experience in the classroom. So why should our
mens basketball program be any different?
Please replace the coach Alford immediately, and replace him with a leader who will
produce results commensurate with our classrooms.
My wife (Ginger - class of 1989) and I are WAF members. Weve had season seats in the
Rosebowl since 1992.
Regards,
John G. Galloway
Director Information Technology Services
Verbum Dei High School
11100 S. Central Ave.
Los Angeles, CA
(323) 564-6651 ext. 6800
www.verbumdei.us
From:
To:
Subject:
Date:
Jean-Paul Le Clercq
Please fire Steve Alford
And please see if overt nepotism is cause of not paying him the $10.4M buyout. He's
disrespected the entire school by using our beloved basketball team to promote his son.
From:
To:
Subject:
Date:
betobruin@
This was Ben Howland"s record when he was fired
201213 record 2510 (135 Pac-12)

Fire Alfraud. It will definitely hurt future recruiting if he isn't.
Sent from my iPad
From:
To:
Subject:
Date:
Gary Chambers
Block, Gene
Alford
Dear Chancellor,
I am writing you to express my feelings pertaining to Coach Steve Alford and the demise of the
UCLA basketball team
I come from a UCLA family. My Uncle Bob graduated from Inglewood High School and played
freshman Quarterback with his best friend and best man in his wedding, Kenny Washington.
Among his closest friends were Jackie Robinson and Woody
Strode, who he wrestled with on the wrestling team.
My siblings and I have been fans of all things UCLA since we could spell. Although my brother
and I went to small private schools to play football, Redlands and Whittier, the only team
other than our alma maters we were ever rapid about is UCLA. Our sons are now massive
fans as well, having followed our footsteps going to small schools to play football, La Verne
and Greenville College. All four of us had UCLA as our dream school and would have come
there in a minute if they had displayed even a miniscule interest in us as athletes. Nothing
would have been better than to play for UCLA. But alas, I made up for my lack of speed by
being small.
After grad school, I was a long time season ticket holder in football and basketball. I finally
gave up my seats when I began coaching youth and then high school football. However, I still
attend as many games as I can.
Watching the collapse of the basketball program over the last three years has been
disheartening to say the least. I was not an Alford fan and did not think well of the hire
originally. But I never imagined it could turn out so badly. I can accept the
underachievement. I can accept not being the league champion every year. i understand
how competitive the game has become.
But the nepotism displayed by Coach Alford is flat out embarrassing. It is a display of coaching
not unlike the horrific problems existing in AYSO, Little League, NJB, Pow Warner, and Junior
All American. It is unbelievable that any major college program would allow a coach to play
his son more minutes than any other team member, in some cases where other players were
better. Further, to allow him to fail to even try in various phases of the game, defense. Allow
him to yell at other players when they fail to cover for him on defense. And finally to push him
towards media exposure every time there was an opportunity. He was the face for interviews
throughout the season at least 75% of the time.
Coach Alford and son have hijacked the program for their own personal agenda. Even if you
don't agree me, you have to acknowledge that that is exactly what it appears to be. A coach
is the face of the program, he must avoid at all costs even the appearance of impropriety. In
my profession we often remind those we come into contact with that "it is not often what it
is, but what it appears to be." You may think Alford is a nice guy and say "believe me Gary, he
does not have a personal agenda with his son." But if it walks like a duck, eats like a duck and
quacks like a duck.....it's probably a duck.
It is time to make a change. I understand the buyout problem, but for the good of the
program, this needs to be done.
I will contribute to the cost of the change. I am sure that there are thousands of fans out
there who would as well.
Thank you for taking time to read my rant.
Go Bruins,
glc
From:
To:
Subject:
Date:
Ricardo Perez
Block, Gene
UCLA Basketball
Dear Mr. Block,
I am a UCLA graduate, Class of 2002. I've been an ardent follower of everything UCLA, since I
first stepped foot on campus, during a middle school, field trip in 1995. Coming from an
inner-city upbringing, I thought UCLA was the most beautiful place, I'd ever been. I hoped
that one day I would be fortunate enough to attend UCLA and I was fortunate enough to be a
student there from 1999 through 2002. I've had nothing but pride about being a part of the
Bruin family, but write to you today, since there is one part of UCLA, which is not keeping with
what our fine university should stand for. That is the basketball program. I want to make it
clear that it is not just about losses. It isn't about unreasonable expectations of fans
enamored with the era of John Wooden. Our current program is mired in mediocrity and run
by a coach who has no business being the coach of any UCLA program. If there was progress
or some kind of quality product over the last three years, it would be understandable to have
an off year. However, the only constant has been a steady decline within the program. The
quality of the product has been atrocious, for the most part. Sweet 16's can be thrown
around to try to justify the success of the program, but Steve Lavin did plenty of that, and he
was unfortunately a terrible coach and leader of men.
What we've seen the last three years, and especially this most recent year is not the product
of a lack of talent on our teams, it is a product of the lack of a proper steward of the
program. Steve Alford has given us a program besieged by nepotism. He has taken a
program with rich history and made a mockery of it. The teams play without discipline, hard,
teamwork, cohesion, and drive. I feel most terrible for the young men that have to be
subjected to being coached by Steve Alford. This isn't going to be changed by a recruiting
class filled with talent, since the problem isn't the talent or lack thereof, it is the Head Coach.
The terrible style of play and cratering of the culture surrounding the basketball program has
to be stopped. Is not an exaggeration to say that I have watched at least 95% of all of the
UCLA basketball games, since the mid-90s. I was one to schedule what I did around the UCLA
schedule. The product under Steve Alford has become so terrible and unwatchable that I was
only able to make it through parts of three games that I recorded. I am not alone, with regard
to this experience. The program is shedding long-term, rabid, diehard fans at an alarming
pace. The brand and reputation that is UCLA, is taking an immense shelling that cannot be
allowed to continue.
I will close by saying that I hope that you and others in power will take the steps necessary to
make a change at the Head Coach position, for UCLA basketball. Until recently, I was not in a
financial position to be a donor to UCLA, but as of the last couple of years have finally
cemented myself in a higher earning career with long-term stability. I would like nothing
more than to be able to financially support a UCLA basketball program, which espouses and
fully upholds the reputation and tradition of our fine university. Make a change and give the
UCLA family a Head Coach and basketball program to feel pride over, and I like many others
will do our best to support you and our fine university. Otherwise, I pledge to not give a
single dollar or attend a single game as long as Steve Alford remains the Head Coach. I
further pledged to make sure that I tell everyone I know to do the same, and to take all
actions within my power to continue to fight until the change is made. Thank you very much
for your time.
Sincerely,
Ricardo Perez
From:
To:
Subject:
Date:
Gary Chambers
FW: Alford
Dear Chancellor,
I am writing you to express my feelings pertaining to Coach Steve Alford and the demise of the
UCLA basketball team
I come from a UCLA family. My Uncle Bob graduated from Inglewood High School and played
freshman Quarterback with his best friend and best man in his wedding, Kenny Washington.
Among his closest friends were Jackie Robinson and Woody
Strode, who he wrestled with on the wrestling team.
My siblings and I have been fans of all things UCLA since we could spell. Although my brother
and I went to small private schools to play football, Redlands and Whittier, the only team
other than our alma maters we were ever rapid about is UCLA. Our sons are now massive
fans as well, having followed our footsteps going to small schools to play football, La Verne
and Greenville College. All four of us had UCLA as our dream school and would have come
there in a minute if they had displayed even a miniscule interest in us as athletes. Nothing
would have been better than to play for UCLA. But alas, I made up for my lack of speed by
being small.
After grad school, I was a long time season ticket holder in football and basketball. I finally
gave up my seats when I began coaching youth and then high school football. However, I still
attend as many games as I can.
Watching the collapse of the basketball program over the last three years has been
disheartening to say the least. I was not an Alford fan and did not think well of the hire
originally. But I never imagined it could turn out so badly. I can accept the
underachievement. I can accept not being the league champion every year. i understand
how competitive the game has become.
But the nepotism displayed by Coach Alford is flat out embarrassing. It is a display of coaching
not unlike the horrific problems existing in AYSO, Little League, NJB, Pow Warner, and Junior
All American. It is unbelievable that any major college program would allow a coach to play
his son more minutes than any other team member, in some cases where other players were
better. Further, to allow him to fail to even try in various phases of the game, defense. Allow
him to yell at other players when they fail to cover for him on defense. And finally to push him
towards media exposure every time there was an opportunity. He was the face for interviews
throughout the season at least 75% of the time.
Coach Alford and son have hijacked the program for their own personal agenda. Even if you
don't agree me, you have to acknowledge that that is exactly what it appears to be. A coach
is the face of the program, he must avoid at all costs even the appearance of impropriety. In
my profession we often remind those we come into contact with that "it is not often what it
is, but what it appears to be." You may think Alford is a nice guy and say "believe me Gary, he
does not have a personal agenda with his son." But if it walks like a duck, eats like a duck and
quacks like a duck.....it's probably a duck.
It is time to make a change. I understand the buyout problem, but for the good of the
program, this needs to be done.
I will contribute to the cost of the change. I am sure that there are thousands of fans out
there who would as well.
Thank you for taking time to read my rant.
Go Bruins,
glc
From:
To:
Cc:
Subject:
Date:
Tony Mallord
Guerrero, Dan
Steve Alford
Dear Dan
UCLA Basketball is abysmal right now and has been since Steve
Alford's hire.
It is high time to restore UCLA to it's rightful place amongst
the Nation's top programs.
That high level will never be accomplished as long as we have a
coach who is un-inspirational, lacks leadership, cannot
strategize game plans, plays the wrong personnel, shows
nepotism by giving his son unprecedented minutes that he is
not worthy of, cannot instill a Defense that is so vital to
win games, and has lost to USC 3 times this year.
Please rescue this horrible team by hiring a competent Head
Coach.
Thank you for reading my plea,
Tony Mallord
From:
To:
Subject:
Date:
ZAUNER, MICHAEL P
Block, Gene
Fire Alford
For the love of UCLA

Sent from my iPhone
From:
To:
Subject:
Date:
JON L DERDERIAN
Block, Gene
UCLA Basketball

I am a UCLA alum, class of 2012. I know I am just a recent graduate, but have been a lifelong Bruin fan. I
am emailing in regards to the state of the UCLA Basketball program, and more specifically in Head
Coach Steve Alford.
I was ambivalent in his hiring, and decided that I should wait and see before truly casting judgement on
him as a coach, but I believe that it has been made clear that the program under Coach Alford is
currently in, and headed even more into, a negative direction. I am a major Basketball fan, and even
though I don't currently live close enough to attend many basketball games in person, I would always
make sure that I would watch and cheer when our team was on Television or find it on the radio if I was
away from a TV. But starting with last season and even more so with this season, I have found myself
not caring or wanting to watch or root this team. They have been poorly coached and show no real effort
or consistency, and that is something I've had little interest in watching. That this current regime has
turned my lifelong passion into total apathy and disinterest is something that bothers and upsets me a lot.
I believe that this isn't something that can be salvaged and turned around with the current coach staff in
place, especially in regards to the Head Coach. My passion and fandom would immediately be back with
a new Head Coach and real leader heading the program.
Also, I have not been a donor, but am now at a point in my personal and financial life that I can and want
to do so and give back to the school that has meant so much to me during my life, but this is something
that I cannot do while Steve Alford remains the head coach at UCLA.
So I am asking and imploring you to make a change in Head Coach and fire Steve Alford and give the
UCLA Basketball program a new leader that can take us in the right direction.
Thank you for your time,
Jon Derderian
UCLA 2012
From:
To:
Cc:
Subject:
Date:
Aditya
Rebholz, Joshua
"Coach" Alford
As a UCLA alumni I'm dismayed that excellence is expected from students and faculty but not from Coach Steve
Alford. If a student was allowed to mirror Alford's downward trajectory over the last 3 years they would be at least
put on probation but most likely expelled.
Please maintain the standard of excellence that UCLA is associated with and replace Steve Alford with a coach that
better represents our Bruin values.
Thanks,
Aditya
From:
To:
Subject:
Date:
dylan mcginty
Dylan McGinty; Guerrero, Dan; Rebholz, Joshua; Block, Gene
Regarding Steve Alford
Dear Mr. Guerrero and Dr. Block:

I am writing to express my profound distress over the fact that Steve Alford remains the coach
of UCLA Men's Basketball.
I grew up a Bruin. My mother (Ann Maddox) completed her PhD at UCLA in the mid-1970s.
A single mother, she would take my older sisters and I to the campus when she was in the
final stages of her doctorate, and the three of us would wander the campus, often with the
children of other graduate students. I treasure these memories.
My father, Dennis McGinty, currently teaches one or two courses per year in the Psychology
Department. When the State of California and UC system had serious budgetary problems a
few years ago, he taught the course for free.
I myself attended but did not graduate from UCLA. But I have been a Bruin my entire life. I
have lived in New York City for over fifteen years, and have lived and traveled all over the
world. I still follow UCLA: from Academics to Politics, from the Arts to Sports.
You both have undoubtedly received many emails about Steve Alford's status. I won't go into
the the many reasons why is is completely unfit for UCLA. You've both heard the myriad
arguments, are aware of Alford's sordid history, and, of course, are both very busy. I will
draw your attention to the following statistics, which clearly indicate he is putting his son
ahead of the program and ahead of the institution. It is unacceptable, embarrassing, and most
all, sad. When you look at these stats, it becomes obvious Alford must be terminated
immediately.
https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.pepz0wop2
Men's Basketball may seem frivolous when compared the the Medical School or Anderson,
but Sports are in fact the most public face of a university. Be honest with yourselves about
this matter and accept that mistakes were made during his contract negotiation. To be too
proud to accept that mistakes were made, to accept that Alford unfit for UCLA, is to tolerate
another year of fading fandom, receding enthusiasm. I will not watch or attend at all next
year if Alford is retained.
I look forward to hearing from you, thank you for your time.
Sincerely,
Dylan McGinty
From:
To:
Subject:
Date:
Attachments:
LaShun McDaniel
Chancellor Gene D. Block; AD
Attn: Answer to your problems (Men"s Basketball Coach)
Coach McDaniel Reference Letter 8..pdf
2016 Coach McDaniel Resume Short Version.txt
danniletter (1).docx
March 9,2016
University of California Los Angeles
c/o Dr. Gene Block (Chancellor)
Mr.Dan Guerrero (Director of Athletics)
Dear Distinguish Gentlemen
Hello and good day I hope all is well and you are in the best of spirits and fine health.
Congrats on the job you are having success intheir at University of California Los Angeles
It gives me such gratification to know that you havereached this stagewith professionalism andintegrity.
Please continueyour workbecause your actionshaveimpactedmanyothers that'sadmiring your achievements.
This e-mail comes to you to illustrate my passion and love of being employed at U.C.L.A. as it's men's
HeadBasketball Coach.
It will be such a honor to bring my talents, professionalism and energyof winningbasketball and graduating
student athletes to themen's basketballprogram.
My work ethic, experience, and recruiting ability globally will assist you withthe continuous successful
Athleticprogram immediately.
With my ability to recruit globally, nationally,locally(Fluent in speaking Italian, French, and Spanish) and the
experience to develop student athletes
to become global role models

would indeed be very beneficial first for themen's basketball program and also
for U.C.L.A.
itself as they
embrace international and diversifiedstudent athletes.
U.C.L.A. will have the luxury to have a basketball coach who's experience and can communicate with talented
students athletesin their own languages in additionsomeone who
will return the men'sbasketball program into a national prominent program once more.
Enclosed is my body of work (Resume- CV) and a list of reference for you to view and contact at your leisure.
These professional people in our global society can verify the type of man, father, coach and teacherthat would
represent U.C.L.A. with the up most class and dignity. Let me take this special moment to say thank you
for your time in your busy day.I wish continuedsuccess forthe athletic department,theadministration and
theentire student body.
Please have a great day.
Warmest Regards ,
Coach LaShun McDaniel
P.S. I only seek 90 seconds of your time to illustrate that I'm the coach to lead this program where you envision
this program to go.
I can be reach at
here in Los Angeles. On a personal note this is my dream job, dream university
and dream city.
If dreams come true then take a leap of faith & allow me to take your program where your dreams are for
U.C.L.A.
LaShun "Supe" McDaniel

mcdanielgroup21@
EXECUTIVE SUMMARY
A successful and talented professional Head Basketball Coach with
over 15 years of winning experience. Acommunity leader, and mentor
with more than 21 years of provenabilities in managerial responsibilities with
strategic planning, organizational management, and playerdevelopment, to
effectively compete with consistentwinning by the influenceof players
and personnel to exceedorganizational goals within a team philosophy.
The grass-roots philosophy boasts productivity that raises the
marks for team and organization standards,program history, and record trends,
that in-turn increasedmarketability, support, and revenue. Has anestablished
building block of success, all while maintaining atradition of excellence to
immediately createwinning people in programs with honesty and integrity.
Proficient in 4 languages: English, Spanish,French & Italian.
Excellence in Game Management, Playerproductivity, and Staff organization
Influence Key People and Evoke a Change In
Team Accountability, and ManagerialBehaviorLeadership
Player Development Develop and Execute Game Plan Strategies
EXECUTIVE ASSIGNMENTS:
2014-16 Consultant Siracusa Basketball Club
Siracusa, Sicily (Italy)
Italian Basketball Federation
2008-2010 Indianapolis, Indiana (American Basketball Association)
A.B.A.Executive Committee Member World Basketball Cup
2006-2008 Tokyo, Japan (J.B.L.)
Consultant Chibua Tigers Basketball Club
2006-2007 Ancona, Italy (Italian )
Consultant Stamura, Ancona Basketball Club
2003-2005 Ragusa, Italy- Brussels, Belgium, France
Director ofEuropean and ProfessionalFree-Agents Try-Out Camps
COACHING ASSIGNMENTS:
2011-2014 Schaerbeek, Belgium
Head Coach Royal Canter Basketball Club Schaerbeek
Belgium Basketball Federation
2009-2011 Honolulu, Hawaii (U.S.A.)
President of Basketball Operations/Head Coach Honolulu
Pegasus BasketballOrganization(A.B.A.) American Basketball Association
Honolulu,Hawaii (USA)
2007-2009 Brussels, Belgium (Belgium Basketball Federation)
Head Coach European International School Basketball
Club Sr. Mens Team
2007-2008 Head Coach
Los Angeles Push Basketball Organization
Los Angeles, California (U.S.A.)
American Basketball Organization (ABA)
2006-2007 Mobile, Alabama (American Basketball Association)
A.B.AHead Coach/General Manager South Alabama Bounce
Basketball Organization
Summer 2006 A.B.A. European Challenge Tour
Head Basketball Coach Beijing Aoshen Olympian
Basketball Team
2005-2006 Los Angeles, California (American Basketball
Association)A.B.AHead Coach of Beijing Aoshen Olympian Basketball Team
2004-2005 Canicatti, Italy
Assistant Coach of Gaudium Alumental Basketball Club
2002-2004 Ancona, Italy
Assistant Coach of Statmura Basketball Club
2001-2002 Rieti, Italy
Assistant Coach of Virtus Rieti Basketball Club
2000-2001 Olbia, Sardegna, Italy
Assistant Coach of Santa Croce Basketball Club Olbia
PLAYER EXPERIENCE
National Basketball Association (N.B.A.)
1990 - Washington Bullets
1991 - Portland Trailblazers
1992 - Detroit Pistons
1993 -Charlotte Hornets
Continental Basketball Association (C.B.A.)

1990 - 1995 C.B.A. Player of the Month twice
1992 C.B.A. All-Star
1990 - United States Basketball League(U.S.B.L)
New Haven, Connecticut (Skyhawks) U.S.B.L./All-Star 1st Team/ AllU.S.B.L.
1992 - Barquesimeto Basketball Club.
Barquesimeto, Venezuela
1992 - World Basketball League(W.B.L)
Halifax, Canada ( Wind Jammers) W.B.L.-All-Star
1994-1995 - Racing Basketball Club
Buenos Aires, Argentina
1996 -1997 - Tarnow Basketball Club
Tarnow, Poland (Poland Basketball Champions)
1997-1998 - Ourense Basketball Club
Ourense, Portugal (Portugal Championship Cup)
1998-1999 Bourg En Bresse Basketball Club
Brest, France (French Supporta Cup)
1999-2000 Rimini Basketball Club
Rimini, Italy (Italian Korac Cup)
2000-2001- Rieti Basketball Club
Rieti, Italy
2002-2004- Stamura Ancona Basketball Club
Ancona, Italy (Basketball Club Team Captain)
2004-2005- Canicatti Alumental Basketball Club
Canicatti, Italy ( Italian Basketball 2nd Division Champions)
EDUCATION:
Saint Augustine College/University, Raleigh, NC
NCAA Div. 2 (Central Intercollegiate Athletic Conference)
1989 NCAABasketball All-American / All Conference & All Conference Tournament
1st. Team
BACHELOR OF ARTS- COMMUNICATION, MAY 1989
Major: Film and Television
Gary Horace Mann High School (Gary,Indiana)
Indiana 1984 All State Honorable Mention Basketball Player

McDonald's All-American Honorable Mention
Graduated 1984
List of reference
Kiki Vandeweghe
Executive Vice President
Basketball Operations
National Basketball Association (NBA)
New York, New York
212-407-8390 -Office
2.Tony Bollier
Director of Basketball Operations
National Basketball Association Development League
New York, New York
3.Keith Smart
Assistant Basketball Coach
Miami Heat (NBA)
Former Head Basketball Coach
Sacramento Kings (NBA)
smartshot87@
4.Brett Meister
Sr. Vice President of Communications
Harlem Globetrotters Basketball Organization
400 E. Van Buren St., Suite 300
Phoenix, AZ 85004
800-641-4667
meister@harlemglobetrotter.com
5. Gene Banks
Philadelphia, PA.
Executive Director (The Gene Banks Foundation)
Former NBA Player & Duke University Hall of Fame Inductee (Men's Basketball) 1981
Washington Wizards (NBA) Scout 2009-2013
Greensboro,North Carolina
6. Chuck Brown
New Orleans Pelicans(NBA) Scout
Former Head Basketball Coach Los Angeles Defenders (NBA D-League)
Cary, North Carolina

7. Cuonzo Martin
Head Men's Basketball Coach
University of California Berkley
Berkley, California
8.Brandon Brantley
Assistant Men's Basketball Coach
Purdue University
West Lafayette, Indiana
9. Sean Woods
Morehead State University
s.woods@moreheadstate.edu
10. Clay Moser

Assistant Coach/Head Scout
Los Angeles Lakers ( NBA)
Los Angeles, California
More upon request.
2016 Coach McDaniel Resume Short Version

LaShun
McDaniel
mcdanielgroup21@
A successful professional Head Basketball Coach with
over 15 years of winning experience. A community leader, and mentor
with more than 21 years of proven abilities in managerial responsibilities with
strategic planning, organizational management, and player development, to
effectively compete with consistent winning by the influence of players
and personnel to exceed organizational goals within a team philosophy.
The grass-roots philosophy boasts productivity that raises the
marks for team and organization standards, program history, and record trends,
that in-turn increased marketability, support, and revenue. Has an established
building block of success, all while maintaining a tradition of excellence to
immediately create winning people in programs with honesty and integrity.
Proficient in 4 languages: English, Spanish, French & Italian.
Excellence in Game Management, Player productivity, and Staff organization
Influence Key People and Evoke a Change In
Team Accountability, and Managerial Behavior Leadership
Player Development Develop and Execute Game Plan Strategies
OBJECTIVE
To obtain employment thru my experience, mentoring, and leadership qualities.
EXECUTIVE ASSIGNMENTS
2014-16 Consultant Siracusa Basketball Club
Siracusa, Sicily (Italy)
2008-2010 Executive Committee Member World Basketball Cup
A.B.A. (American Basketball Association)
Indianapolis, Indiana
2006-2008 Consultant Chibua Tigers Basketball Club
J.B.L. (Japan Basketball League)
Tokyo, Japan
2006-2007 Consultant Stamura, Ancona Basketball Club
Ancona, Italy
COACHING ASSIGNMENTS
2014-15 Siracusa Basketball Club
Assistant Basketball Coach/Foreign Consultant
Siracusa, Sicily (Italy) Italian Basketball Federation
2011-2014 Royal Canter Basketball Club
Sr. Men's Head Basketball Coach
Bruselles,Belgium Belgium Basketball Federation
2009-2010 Honolulu Pegasus Basketball A.B.A. (American Basketball Association)
President of Basketball Operations & Head Coach
Honolulu,Hawaii (USA)
2007-2009 European International School Basketball Club
Page 1
2016 Coach McDaniel Resume Short Version

Head Basketball Coach Sr. Professional Mens Team
Brussels, Belgium
Belgium Basketball Federation
2007-2008 Los Angeles Push Basketball Organization
Organization)
Los Angeles, California (U.S.A.)
A.B.A. (American Basketball
2006-2007 South Alabama Bounce A.B.A. (American Basketball Association)

Head Men's Basketball Coach & General Manager
Mobile, Alabama
2005-2006 Beijing Aoshen Olympian Basketball Team
Association)
Los Angeles, California
EDUCATION
Saint Augustine College/University Raleigh, NC
BACHELOR OF ARTS- COMMUNICATION, MAY 1989
Major: Film and Television
Raleigh, NC
Gary Aera Vocational School
Radio / Television Broadcast Production
W.G.V.E. Radio & Television Station
Graduated June 1984
Gary,Indiana
Gary Horace Mann High School
Graduated 1984
Gary,Indiana
REFERENCES UPON REQUEST
Page 2
A.B.A. (American Basketball
TO WHOM IT MAY CONCERN:

I have known LaShaun McDaniel since birth. He is my nephew, the first born of my sisters two sons. He
was nurtured by a Southern Baptist, my mother and his grandmother, while his mother finished college
to become a high school teacher, retired now with 40 plus years of service.
The majority of his grade school and junior high school years were spent at Holy Trinity Catholic School
in Gary, Indiana. During his high school years, He spent a portion of the summer with me as I presided
Sunday School Conventions in Cincinnati, OH with the African Methodist Episcopal Church. LaShaun
assisted with the construction of brochures and bible lesson presentations. I am reminded of a high
school basketball game that I did not attend but read in the local newspaper. A fight broke out in the
basketball game where both teams were equally culpable with the exception of Lashaun. The news
article highlighted his exceptional sportsmanship as he simply set down in the middle of the basketball
court in disgust with the conduct of the opposing team as well as his own team. The true test of life is
not how you behave when things are going well but how you remain focused, committed, calm, cool,
and collected when all hell is breaking loose. After graduating from Horace Mann High School, he went
on to graduate from St. Augustine College in Raleigh, North Carolina, one of the Historical Black Colleges
founded and established by the Episcopal Church. Over the years of his professional basketball career he
returned to Gary, Indiana and conducted many basketball clinics/tournaments.
As you can see, his Christian Education/exposure has not been govern by denominationalism, but by a
true commitment to the scripture as written and practiced. I have witnessed him putting God first in his
life and then family congruent with what Jesus spoke of in Matthew 22: 37-39 THOU SHALT LOVE THE
LORD THY GOD WITH ALL THY HEART, AND WITH ALL THY SOUL, AND WITH ALL THY MIND. THIS IS THE
FIRST AND GREATEST COMMNDMENT. AND THE SECOND IS LIKE UNTO IT, THOU SHALT LOVE THY
NEIGHBOR AS THYSELF. LaShauns basketball career has taken him many places (South America, the
USA, Canada, Europe, the Middle East, China, and many others). He has functional command of many
languages. If thy neighbor is across the street or across the seas, then being a devoted husband to his
wife and a devoted father to his four sons is a tangible public witnessed that charity (LOVE) starts at
home and spreads abroad.
I am the sixth child of his Grandmothers twelve (12) children and I have many nephews. The bias is
minimal. With confidence, I recommend that you give him the highest consideration for this position.
GOD BLESS YOU AND KEEP YOU,
Reverend Father Robert McDaniel, Pastor
Naamans Retreat Ministries/Cincinnati, OH
From:
To:
Subject:
Date:
Stan
Block, Gene
Smear campaign against Coach Alford
Dear Mr. Block,

It has come to my attention that a vicious smear campaign against Coach Alford is being
waged by a Bruin Fan site Bruin Report Online. Link here:
http://forums.scout.com/mb.aspx?s=12&F=1735
Not only are wild and crazy accusations being hurled about damning Coach Alford, anyone
who supports Coach Alford is immediately banned from posting giving the impression that
there is no support for the Coach. The operator of the site, Tracy Pierson, has fanned the
flames by pinning negative posts to incite further anger.
For a so called Bruin fan site this kind of behavior in despicable and reprehensible. Other sites
like Bruin Gold (http://www.bruingold.com/forums/index.php?az=show_topics&forum=102)
present a more balanced view of Coach Alford and the basketball program.
I feel you should be aware outrageous behavior that's giving the Bruin and University and
brand a bad name.
Sincerely,
Stan Williams
From:
To:
Subject:
Date:
Dean Steinbeck
ucla basketball -- FIRE THE COACH
If the coach is not fired this season, I'll be calling for you to be fired. Don't count on
fan apathy to save your careers. Relying on the stupidity of your donors is not a
longer term solution.
From:
To:
Subject:
Date:
Travis Fuller
Block, Gene
Fire Steve Alford
This year, UCLA Basketball achieved several milestones, including:

1.) Losing to USC by an average margin of 19 points.
2.) Finishing in 10th place, the lowest in UCLA basketball's vaunted history.
3.) Losing 12 conference games, tied for the worst mark in UCLA basketball history.
4.) Winning only 15 games.
Over the course of Steve Alford's dismal tenure, several additional infamies have been scored, including:
1.) Blatant nepotism.
2.) Progressively worse records over the course of Alford's three seasons (28, 22, 15).
3.) Scoring only 7 points in the first half of the 2014 match against Kentucky.
4.) The lowest winning percentage of any coach post-Wooden.
Three years is enough time to exhibit one's value. Unfortunately, Steve Alford has only managed to exhibit his poor
coaching acumen. This isn't a situation that will be rectified by the influx of two five-star talents next year -- it will
only delay the inevitable and further the perception of UCLA's demise.
Fire Steve Alford now. Restore UCLA Hoops.
Respectfully
From:
To:
Subject:
Date:
Richard Chew
AD; Chancellor Gene D. Block; Guerrero, Dan; Rebholz, Joshua
Please fire Coach Alford before next season
Dear Gentlemen,
I am 30 year WAF donor and have season football and basketball tickets for for those years as well. I have followed
UCLA basketball since the early '60s. Our names are on the wall inside new Pauley Pavilion. We are in the 400's
for donor level seating priority. I am a 1976 grad and my wife is a 1975 grad. My 3 children graduated from UCLA
in 2002, 2006 and 2010. One went on to get her Master's in Education at UCLA. We have been involved in many
other capacities with UCLA and are so proud of being Bruins and supporting the school in as many ways as we can.
Our family would plan everything around going to games and watching on tv. However, it has become
progressively harder to support the basketball program the last 3 years.
Please gentlemen, I have NEVER in my life felt the need to write this type of letter calling for the dismissal of a
coach at our beloved school. I did not write when I felt Coach Toledo, Dorrell, Neuheisel, and Howland needed to
be dismissed. I felt the administration and athletics would handle it appropriately. However, I now feel the need to
write because I fear Alford will be retained for another year. This cannot happen. Retaining him will set the
basketball program back even further and create a longer road to recovery. He has lost his players on this years
team and I believe he will continue to do so with next years team. He has showcased his son here at UCLA long
enough. If Alford is retained, I will no longer support UCLA basketball. I NEVER thought I could write these
words and it breaks my heart to do so.
Respectfully,
Richard Chew, '76
From:
To:
Cc:
Subject:
Date:
Matthew
Guerrero, Dan
Coach Steve Alford
Dear Mr. Guerrero,

At the risk of becoming tiresome, I wish to take another opportunity toaddress with youone
more issue with Coach Alford's tenure at UCLA. In his remarks after yesterday's humiliating
loss to USC he adverted to having only a two month bad spell over the course of the season,
suggesting that the season as a whole was not that bad. The implication is clear -- since only
two months of his three year career have been unsuccessful, overall he has done well and
should be retained.
This is a transparently false narrative.
The problems with Coach Alford's tenure are much deeper and longer than a mere two month
stretch. Consider the following, each of which falls outside or beyond the last two months:
His record in each of the three seasons has gotten progressively worse.
He has failed to adequately recruit for the first three seasons, with only next year's class
showing any promise. (And, as Coach Howland's final year at UCLA demonstrated, an
incoming recruiting class is not the savior of a basketball program.)
Last year's shockingloss to Kentucky was historically bad and an utter embarrassment
to the program.
Losing to Monmouth at Pauley, something that should never happen.
Using the program to showcase his son at the expense of the team.
Last year's appearance in the NCAA tournament was unexpected, and UCLA was one of
the last teams in as an 11 seed. (That the team got incredibly lucky and advanced to
the Sweet 16 cannot distract from the issues underlying the season as a whole. Again,
as Coach Lavin demonstrated, going toa Sweet 16 is not grounds for being retained.
This year's record is the worst since Coach Lavin's final season, for which he was
justifiably fired. UCLA has never finished as low in the conference as it did this year.
The complete lack of defensive effort in each of Coach Alford's three years.
In short, the issues with the basketball program are deep and enduring, not simply a two
month aberration. That the team failed utterly to compete against USC -- the object of what
we claim is the most intense rivalry in the country -- is as clear an indication as can be that
something is profoundly wrong.
I am not in the habit of casually lobbying for someone's job, and believe me I have better
things to do with my time than to write these letters to you. ButtheUCLA basketball
program that I and so many other Bruins love is on the edge of a precipice of apathy and
irrelevance, and only your swift and decisive action can save it.
Regards,
Matt Henderson
From:
To:
Subject:
Date:
Importance:
Steven Holtz
Block, Gene
The sad state of UCLA Basketball
High
I write to you as a proud graduate of UCLA and former basketball season ticket holder of many
years. Im sure you do not have time to read long emails, so this will be short.
It is truly a travesty how Coach Steve Alford has overseen the demise of our basketball program.
Regardless of the size of his buyout, regardless of the fact he has only coached for three years,
regardless of the new recruits that will be here next year, he MUST NOT be retained as our head
coach. Now is the time to act.
I have never been so discouraged as to the state of our basketball program as I am now, and Ive
been through the highs and lows. But nothing in the past 50 years compares to this. There are
many reasons for the way I feel, but nothing stands out more than the outrageous nepotism
displayed by Coach Alford to the detriment of the team and the other, more talented players. It is
truly disgraceful. He shouldnt be allowed to besmirch the memory of Coach Wooden with what he
has wrought in Westwood and the dissension he has caused among the ranks. How do you feel
when you see the empty seats in Pauley? How are season ticket sales going? Need you look any
further for the proof you need as to the tough decision that needs to be made?
Please prevail upon Mr. Guerrero to do the right thing for the sake of the fans, the students, and the
future of UCLA Basketball.
Thank you,
Steve
Steven L. Holtz, CLU, CFP

CA Insurance License No. 0533942
Holtz Insurance Services

11845 W. Olympic Blvd. Suite 1040W Los Angeles, CA 90064
Tel: 310- 553-2220 Fax: 310-553-2221
Email: steven@holtzinsurance.com
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From:
To:
Subject:
Date:
TB
Block, Gene
Do Not Fire
Coach Alford....Please!
I am a UCLA fan and it has been a family affair since the mid-fifties. I saw Gary Beban. I stayed up late night (for a kid 10:00
PM is late) to see Coach Wooden and Dick Enberg put UCLA Basketball in the forefront of every recruits mind and it stayed
that way for many many years.
I could go on for days but will not waste your time.
I have watched Coach Alford at New Mexico and prior. He has never had any of the problems he has had this year. I blows
my mind seeing it go this way.
Coach Alford is a winner, Coach Alford is a fighter. Coach Alford has a second to none class coming in next year and based
on his three seasons at UCLA DESERVES and has EARNED at least another year or two as our coach!
So please do not set us back another five years while a new coach "rebuilds" what in my opinion is a program that does NOT
need rebuilding.
I know "wait til next year" is a common and overused phrase but please give Coach Alford what he has earned, a chance to
show the world what a great program is supposed to look like!
Thank you and GO BRUINS! Ted Bloom AKA Bruin74
-Bruin74
From:
To:
Subject:
Date:
Kirk Crawford
You Know What Needs to be Done
Please replace the basketball coach. Coach Wooden is spinning in his grave. The
nepotism and lack of effort by the head basketball coach is embarrassing to the
school and its tradition.
Kirk Crawford
From:
To:
Subject:
Date:
Kenji Kumara
Guerrero, Dan
Reasons to fire the coach - very unhappy fans out there right now
Top 10 reasons to fire Steve Alford now. He has proven to be the worst coach in UCLA*(post 1948
and John Wooden) history.
10. Three blowout losses to a mediocre Just USC team by an AVERAGE margin of 19 points.
9. No UCLA Coach has finished lower than fourth in their third season as UCLA coach. Alford
finished tenth.
8. UCLA's tenth place finish is its lowest conference finish in ANY season.
7. 12 losses in conference ties the record for conference losses in a season. That does not begin to
tell how bad UCLA was. UCLA was the ONLY team to lose to a truly awful Washington State this
year. Yet, this was a team with enough talent to beat Kentucky this year. Coaching matters.
6. The problems are not just limited to this season. Last year against Kentucky UCLA scored an
all-time low of 7 points in a half.
5. Last year UCLA was held to under 40 points by Utah, a low total in the shot clock era.
4. DaddyBall. The last two seasonBryce Alfordhas led UCLA in minutes played. Last
nightBryce Alfordwas playing with a severely bruised jaw and still played 34 minutes. He was
-31 in the plus/minus. No one can rightly argue he is the team's best player. (Not a good measure
but PAC 12 voters would agree with this.)
3. DaddyBall#2. All "experts" and Steve Alford agree that UCLA's problems begin on defense.
Through the course of the season, Steve has blamed every starter but one for the defensive
problems. That one starter is Bryce Alford. All "experts" but not Steve Alford agree that Bryce is
a defensive liability.
2. 28-22-15 is not a good trend in wins. The last four UCLA coaches to be fired were all better in
their first three seasons and none but Ben Howland in his first had a losing season:
Walt Hazzard 21-12 (NIT Champs), 15-14 (NIT), 25-7 (PAC 10 Champs, NCAA)
Jim Harrick 21-10 (NCAA), 22-11 (NCAA), 23-9 (NCAA)
Steve Lavin 24-8 (Pac 12 champs, elite eight), 24-9, (NCAA), 22-9 (NCAA)
Ben Howland 11-17, 18-11 (NCAA), 32-7 (Pac 10 Champs, NCAA Runner Up)
1. Steve Alford has the worst win percentage of any UCLA coach since the Wooden era began in
1948. His 65-40 record is good for the lowest winning percentage.
e most athletic player to play for Steve Alford ever and the two-time reigning NBA dunk champion
Zach LaVine was unhappy at UCLA because of his treatment by Steve Alford. Depending on what
you believe, Zach was either pushed out by Steve Alford and staff or underused after he told them
he was going pro.
One thing is for sure. The ultra-talent Zach LaVine was unhappy and he bursts the bubble that
Steve Alford is a great player's coach.
And now another very athletic guard seems likely to leave early (in this case transfer) if Steve
Alford remains coach,Prince Ali. I opined after the loss to UC Berkeley and the unofficial end to
the season that Steve Alford should start playing for next year and give more minutes to Prince Ali
to start to give the very athletic Ali a chance to improve his game. The opposite happen.
After the UC Berkeley game in which he played 15 minutes, he never played double digit minutes
again. It was so bad last night thatBruin Report Online wrote(not behind a firewall):
Prince Ali apparently played three whole minutes, but he did not register a single
stat in the box score, and I don't actually remember seeing him on the court. In any
case, it's hard to imagine a scenario where he sticks around after this year, where he
was relegated more and more to the bench as the season wore on, andwas
seemingly scape-goated for many of UCLA's defensive issues.
Just like LaVine was scape-goated, Ali was scaped-goated. In this case it was for bad defense. This
is ironic because a combo ofAaron Holiday,Isaac Hamilton, and Prince Ali athletically
would be our best defensive guard/small forward combo. Oh wait, what guard is missing in that
lineup? The coach's son,Bryce Alford.
Bryce Alfordhas his pluses. But he is the worst defender on the team. Scape-goating a freshman
is inexcusable. Not taking full advantage of the sensational Zach LaVine was a mistake, doing it
again to the athletic Ali makes it a trend. Steve's priority is Bryce and he proved it again by
benching All to protect the nonathletic, no-defense Bryce Alford.
Yep, Daddyball is once again costing likely costing us a player. And, by coincidence, it is once
again the team's best dunker:
And the sad thing, especially for UCLA Basketball fans, is that it will continue.
For those that want to retain Alford because of a recruiting class, hoping that the four young
men coming in will save the program, need to understand that despite their talent, the
overall state of the program will not change and that is because Alford will not change.
Coaches to consider:
Luke Walton, Golden St Warriors (he will soon have a coaching job, ie, Lakers?)
Tony Bennett, Virgina
Larry K of Utah
Monmonth (sp) coach
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Brent Armitage
Block, Gene
Re: UCLA Basketball Season Ticket holder - Fire Steve Alford
better.
Best,
Brent Armitage
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Jeff Lutzky
UCLA Basketball
Dear Sirs:
I'm writing to you about the current state of UCLA basketball. I've been attending games
since the 70's with my parents (my mother graduated from UCLA in 1965), I am a graduate of
UCLA, I meet my wife in row 5 of Pauley Pavillion and continued attending games after
graduation and am now a Coaches Roundtable donor. UCLA basketball has been my passion
for as long as I can remember. Unfortunately that has changed in the last 3 years as the
program has spiraled down to depths not seen before. I feel sadness as I watch my beloved
Bruins play and compare them to other teams (Utah and Virginia come to mind) who run
fluid offenses and great defenses while our team is probably the worst defensive team I've
ever seen (led by the coaches son) plus has no creativity on offense.
My general apathy seems to be replicated all around Los Angeles, witness the empty seats not
only in the donors area but also in the student section who are your future donors. Because of
the direction of the program I've held off on any donation to the Basketball Center and have
cut my general donation to Coaches Roundtable to the minimum and dropped two basketball
tickets in the last year. I implore you to do the right thing and cut ties with Coach Alford now
as opposed to waiting until after next year when I fear we will be in the exact same situation
and will have wasted an additional year on the hope that magically things will turn around
which from past experiences at UCLA (Dorrell, Neuheisel, Howland at the end) simply does
not happen.
Jeff Lutzky, class of 1990
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Thomas Nash
Block, Gene
fire guerrero, alford
Please get us aworthwhileantitheticaldirector. Guerrero is aweful.

Please fire Steve Alford, he's the worst UCLA basketball coach ever. It's a disgrace.
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Nathaniel T. Dang
UCLA Basketball
Dear Mr. Block, Mr. Guerrero, and Mr. Rebholz:

Further to my email below, last night's historic and unmitigated disaster against USC was
emblematic of the "foundation" (or lack thereof) that Coach Alford is laying for our
basketball program.
The word "legacy" is often thrown around lightly; however, it is appropriate in this situation.
Coach Wooden spent decades serving our university and shaping young men on and off the
court; that is his legacy. This is a watershed moment for the UCLA basketball program, and
what you choose to do in this moment shall be your legacy. As you know, UCLA has a
number of very talented signees coming in next year. With that talent, Coach Alford will
likely once again disappoint, but will also likely achieve enough success to make termination
more difficult from a public relations perspective. Thus, if you fail to act immediately to
replace Coach Alford, Coach Wooden's masterpiece will continue to sustain irreparable
damage -- and that will be your lasting legacy.
Please do what you know is right for the long-term health of our athletics department and our
basketball program, which is in many ways the heart and soul of our university.
Regards,
UCLA Samueli School of Engineering and Applied Science '08
On Mon, Mar 7, 2016 at 1:39 PM, Nathaniel Dang <natdangspam@

Dear Mr. Guerrero and Mr. Rebholz,
> wrote:
I am a proud UCLA Bruin (B.S. Computer Science & Engineering '08). I have been a lifelong
supporter of UCLA Athletics (my oldest brother graduated UCLA in the class of 1995). I am
a Wooden Athletic Fund Member, UCLA Football season ticket holder (which I enjoyed with
my good friend, Mr. James Ayden, UCLA School of Law '13), and former UCLA Basketball
season ticket holder (which I enjoyed with another good friend, Mr. Thomas Chan, UCLA
'07). I have also donated to the Wasserman practice facility and various other athletic
department initiatives throughout the years. I flew out to Indianapolis and attended the Final
Four when we played there a decade or so ago; I also try to support our teams at other away
games whenever possible (e.g., the football games vs. Texas, UNLV, etc.). In addition to
supporting the athletic department, I of course support the Samueli School of Engineering and
am a Boelter Society member.
I understand that I may not be a "whale" of a supporter of the athletic department from a
financial perspective. However, it is people like Mr. Ayden, Mr. Chan, and myself that form
the core of any long-term fundraising and development strategy; we are young, recent
graduates who love our alma mater and are eager and ready to support it in the right areas and
at the right time, and are likely to do so for the next 50 years.
In light of the above, it saddens me to write this email informing you that I will not be
renewing my membership to the WAF, nor will I be renewing my football season tickets or
otherwise financially supporting the Athletic Department until Coach Steve Alford is
dismissed from his position as the head basketball coach at UCLA. I am sure you have
received a litany of similar emails and I will not bother rehashing the many complaints that
you have likely received regarding Coach Alford, except to say that Coach Alford failed,
miserably, to meet the minimum expectations for a coach at UCLA -- not just from the
standpoint of wins and losses, but also from a moral and character standpoint. His teams do
not exhibit the effort, particularly on the defensive end of the court, that is expected at an
institution like UCLA. Accordingly, I cannot in good faith support an athletic department
that continues to allow Mr. Alford to embarrass our university.
I wish you the best and I look forward to once again financially supporting our Bruin athletics
programs, if and when Mr. Alford is dismissed and replaced with a head coach worthy of our
great institution.
Go Bruins,
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Frederik Arroyave
Block, Gene
The Four Letters
Gene,
UCLA is a global leader, in education and athletics that we are both lucky to be associated it. As a first generation
immigrant I became enamored with UCLA Athletics watching the highly successful basketball and football
programs in the mid-late 90s. As a current football season ticket holder and an entry level WAF donor, I have had
the opportunity to connect with the university in ways I never could as a student. I look forward to all the other
ways I can give back to UCLA (it's not hard because it's so rewarding). I think it's imperative to take a strong look
at the basketball program and the leadership to ask if this this program can achieve more with a better leader. Thank
you for your service to UCLA and GO Bruins.
Frederik Arroyave
UCLA Class '12
Sent from my iPhone
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Trevor Fuller
Block, Gene
Please See To It That Steve Alford is Dismissed

I'm emailing you today to request the dismissal of Steve Alford, the head coach of UCLA's men's basketball team. I've been a
fan of UCLA sports since I was in diapers: both of my parents attended UCLA in the late 70's and early 80's and have been
season ticket holders in both football and basketball for as long as I can remember. They still are. I myself graduated from
UCLA in 2012, along with my twin brother. I've been witness to some fairly depressing basketball over the course of my
fanhood: Lavin; the last five years of Howland, when I was a student; and now these three misbegotten years with Alford. If
you don't mind me saying, I find it honestly stunning I still care enough about the program to send you this email. In some
ways, I wish I didn't care, because then I wouldn't feel so horrified and depressed and angry and ashamed at the prospect of
you allowing Alford to coach another year here, at UCLA.
And I do feel all those things. It's difficult to remain civil as I sit here and type all of this to you. Since Steve Alford set foot
on UCLA, he has been engaged in the grossest instance of nepotism I've ever been witness to in my (albeit short) twentyseven years of life. In his first year, which I know some in the Athletics Department consider a year of "success" for the men's
basketball team, his son, Bryce Alford, was allowed to play 855 minutes, nearly equal the amount of minutes of a junior on
that team, Norman Powell, who now plays in the NBA, and a very talented freshman, Zach Lavine, who was that same year a
lottery pick and is now a starting guard in the NBA for the Minnesota Timberwolves. In other words, Steve Alford's son,
Bryce Alford, was gifted minutes by his father that should have been allotted to one or both of these far superior players, and
because of this, the ceiling for that 2013-2014 team was drastically lowered. Not only did Norman Powell and Zach Lavine
specifically suffer from Steve's nepotism that year, but Kyle Anderson as well, our best player and only true point guard on
the team that year. Steve frequently played Bryce and Kyle at the same time and, to justify his son's presence out on the court,
moved Kyle to Power Forward and put his son on the ball as Point Guard. To put it simply: he took the ball out of our best
player's hands and put it in his son's, an athletically limited freshman who didn't play defense and, of all the players who saw
minutes that year, had the worst field goal percentage, 38.4%. Steve insisted on many occasions that year that his son was a
great shooter when in fact he was the worst shooter on the team according to basic statistics. To reiterate, Steve's favoring his
son in 2013-2014 severely handicapped the team.Reaching the Sweet Sixteen should have been the least of that team's goals,
so to see it lifted up by some as cause for celebration is/was truly sad and infuriating.
In 2014-2015, things worsened, and not just in terms of wins and losses. Bryce was inserted into the starting lineup as Point
Guard, which honestly made sense seeing as how that year we had no one else who could play the position. Of course that
was because Steve had decided not to seriously recruit any Point Guards the previous year under the mistaken belief that his
son, Bryce, was good enough to handle the position. That year, in 2014-2015, Bryce, while still being hailed as a great
shooter, continued to have one of the worst field goal percentages on the team, 39.6%. In addition, he continued to not play
defense. We lost 14 games, five more than we did the previous year, and if not for the late season heroics of Norman Powell
and Kevon Looney, probably would have missed the NCAA Tourney. Thankfully (or not, actually, since some in the Athletic
Department now consider that season somewhat of a success due to our miraculous NCAA Tournament bid and run to the
Sweet Sixteen, where along the way we beat a mediocre and offensively challenged SMU team and a 14-seed we had
smashed earlier in the year by twenty points), we didn't. Regardless, the season was beyond frustrating (and disappointing)
and portended even worse things to come.
Which brings us to this season, to now. I won't go into details. If you want even more statistical evidence for how grossly
Bryce has been favored by his father, Steve, you can go here.
While it's true we have a nice recruiting class coming in this year, it would be foolish to think the basketball programs would
be solved by a couple of freshman. Steve will continue to favor Bryce at the expense of the team and the school. Because
Bryce does not play defense, Steve has no way of holding anyone accountable on that side of the ball. This accounts for the
atrocious defense the team has been playing this year (and played last year, for that matter). Steve did try to "teach" the team
about the necessity of playing defense this season by sitting Prince Ali as an example, but seeing as how Bryce was still out
on the court receiving starter's minutes and letting opposing players blow by him, I'm sure this lesson had little effect on the
other players. Prince was not, and has never been, the problem. In other words, next year's team, despite the injection of
talent, will continue to play undisciplined basketball, because of Steve's nepotism, and will continue to have its potential
retarded, because of Steve's nepotism. Even if we win nine more games next year, progress will not have been made, and we
will likely find ourselves in this exact same position the year after next, when Lonzo Ball and T.J. Leaf (the aforementioned
injection of talent) depart for the NBA.
Because of the abhorrent nepotism Steve Alford has displayed during the course of his tenure as UCLA's men's basketball
coach, I plead with you to dismiss him. I don't care about wins and losses at this point. My voice probably counts for very
little to you: I have never donated money (I can't; I'm a grad student and make only $8,000/year), nor have I been able to
attend games these last few years (I live in Wichita, KS, where I am a part of the English Department at Wichita State
University); nevertheless, if you honestly love UCLA--which, under the application of the transitive property, means you in
part also loveme, which I take to mean you care about what I have to say and how I feel--you will dismiss Steve Alford from
his post.
Sincerely,
Trevor Fuller
Class of 2012
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Ryan Wells
Block, Gene
UCLA Men"s Basketball Coach
Dear Chancellor Block:

I am sorry that I have to write this email. I have never written an email related to another
person's job. However, I am a lifelong Bruins fan and have been a very dedicated fan of
UCLA basketball since the mid 1980's and feel that I need to express my concerns. I have
watched nearly every UCLA men's basketball game (at Pauley, live, or recorded) for 30
years....up until this year. As a matter of fact I didn't even take the time to record the games
as I have lost interest in watching the 'product' that is on the floor under the guidance of the
current coach. Clearly the fans are losing interest (embarrassing amounts of empty seats in
Pauley) , as are the majority of the players (effort, lack of focus, lack of team), and I even
wonder about the coaches' level of interest over the past month. I believe this coach should
be fired. I know you are likely worried about the buyout package for his contract. However I
am certain you also realize that the cost to UCLA basketball will be much greater if he is
retained. Both financially and in terms of local and national respect. We may never dig out
of the hole coach Alford is digging for us.
If retained, this coach (or any coach) will likely have a better year next year simply because he
has very good players coming in (these recruits are coming to UCLA whether or not he is
coach) and the Pac-12 will be down talent-wise. Yet, this will be fool's gold. This coach has
shown that he does not have what it takes to have long term success. His first year at UCLA
he had 3 NBA first rounders on the team and he only made the sweet 16. Last year we
squeaked into the NCAAs (truly on the bubble) and then had an unbelievably lucky goal
tending call to win our 1st game and our 2nd game was against a 14 seed. Thus another sweet
16. We have gone from 28 wins to 22 wins to 15 wins and a losing record. We were beaten
by USC 3 times this year - and all 3 games were not even competitive. We finished 10th in
the Pac-12!
Steve Alford clearly has UCLA headed the wrong direction and I don't see any evidence that
he knows how to correct things. If he is not released this year, he will be here for 2 more
years (see paragraph above) and that is not good for UCLA. He is not the right coach for our
proud university. I feel it is in UCLA's best interest to find a better coach for our basketball
team now. I will not be purchasing any further tickets while he is the coach at UCLA. Nor
will I consider donating to the WAF.
Best of luck with the decision. I know you have UCLA's best interests at heart.
Sincerely,
Ryan Wells
From:
To:
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Trevor Fuller
Block, Gene
Steve Alford"s Nepotism Link

Sorry, I forgot the link I promised you in my original email. Here it
is:https://medium.com/@68degreesPlz/nep-o-tism-3f118c43af99#.jllzmmnqa
Please dismiss Steve Alford from his post as head coach of UCLA's men's basketball.
Sincerely,
Trevor Fuller
UCLA Class of 2012
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David Gordon
Plea From a Passionate Bruin
I know many others have written so obviously do not expect a reply. My guess its questionable whether this gets
read at all. While I am not a donor, or a big name on campus, I feel obligated to write this. My father, James
Gordon, who died in 2014, was not a huge donor, but a lifelong contributor to the athletic department both
financially and with his time. I moved to Denver in 1996 but prior to that had been to nearly every single UCLA
football and basketball home game since about age 6, along with multiple olympic events each year.
I am simply writing to implore you to relieve Coach Alford of his duties immediately. I have read many opinions on
this matter and have heard from those that feel his firing is not warranted at this time. The letter Mr. Guerrero
wrote in response to the Restore UCLA Hoops petition echoed some of the arguments Ive heard from others. I
find these excuses completely unacceptable. In fact, I think if one critically looks at Coachs time at UCLA, its
blatantly obvious that our program is doomed for failure. Obviously our record this season was notably worse than
prior years. However, the on court performance this season really was not all that different than the prior 2 years.
There are themes that have existed since day 1, Many of us, upon seeing those themes play out, have know for 3
years this coach was doomed for failure. These themes include a complete lack of emphasis and expectation of any
sort of defensive effort, lack of emphasis (assumedly) and certainly lack of results for any strength and conditioning
program, and the blatant nepotism which has resulted in the complete mis-use and over estimation of Bryces
basketball skills. Again, these issues were obvious from season 1. That team, despite being eventual Pac-12
tourney champions, also gave little to no effort on the defensive side. Nepotism was blatant from day 1 where two
NBA-level performers were denied time at point guard so Bryce could get minutes there. From strength and
conditioning standpoint, there is almost no body change in the majority of our players. Furthermore, those players
that are most athletic and who give us the best chance of success, are more commonly relegated to the bench.
These are 3 major issues that stand out to me, that have been 100% consistent during Coachs entire tenure and are
clearly indicative of a program mentality that has no chance of real success. The other major argument Ive heard
made for keeping Coach is improvement in recruiting. However, when hearing from actual recruiting experts, our
successes in the past 12 months are simply tied to a single AAU program. In fact, I would argue complete
recruiting mismanagement is another major reason to terminate Coach Alford. It was most evident when USC is
destroying us with local players that would have loved to come to UCLA would they have been prioritized.
In my view there is absolutely zero justification to retain Coach Alford. His continued presence will simply further
destroy our beloved program and further alienate our passionate fan base. Since there is an influx of talent coming
next year, it would be near impossible to not some some improvement in our W-L record. However, I have no
doubt the glaring issues that I discussed above will remain quite prevalent and leave us with a simply mediocre
team that is frankly not at all pleasurable to watch and with a program that we can all clearly see has no chance for
long-term success.
You have a chance to make this right. Please do not fail us.
Sincerely,
David Gordon
Class of 95 and lifelong Bruin
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pt4ucla@
Block, Gene
Basketball
Dear Dr Block,
I have been a 10 year ticket holder. Our family lives and breathes Bruin Basketball. We gave up our tickets this year
and will not renew until Ucla has a new coach. I know there is a good recruiting class coming to Westwood next
year but that would just delay the inevitable. There is a problem with the current leadership in the program and that
won't change with a few good players. Please help the fans renew their enthusiasm for Bruin Hoops by making the
admittedly tough (but correct) choice to bring new leadership to the program. Thank you.
Brian McMahon
Sent from my iPhone from my iPhone
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Daniel Noblitt
Block, Gene
Alford Must Go
Dear Mr. Block,

I am a diehard basketball fan. My earliest memories of sports are the '95 Bruins championship team. Since then, my
dad, brother and I had season tickets to ucla for years and the 3 straight final fours under Coach Howland were
unforgettable and I was proud to root for those teams who played tough, hard-nosed basketball. Players like
Collison, Afflalo, Mata, Aboya, the list goes on.
Recently, I can barely bring myself to watch. I went from having season tickets and watching every game on tv to
now not having attended one game under Coach Alford and simply looking up scores on my phone instead of
watching or even recording the game. I fully support the Bruins in my heart, but will not devote my time or money
to UCLA basketball unless a change is made in the direction of the program. I know the reported buyout is large,
but it is a worthy price to pay to avoid the program falling farther and to start the process of restoring UCLA hoops
to its rightful place.
You are losing fans under Coach Alford. Young kids in LA watching basketball now need to grow up watching the
Bruins we all know and love: UCLA competing for Pac-12 championships and being a threat to go deep into the
NCAA tournament. I look forward to attending more games and supporting Bruin basketball, but that will not
happen unless a coaching change is made.
Respectfully,
Daniel Noblitt
Sent from my iPhone
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Alexander Espinoza MD
Tarnished Legacy
Even at the current state, the program will survive but it's going to take years or a decade to revive the catharsis.
What's not easily fixed, is the level of broken hearts from the UCLA family, the people away from the politics or
inner circle of the team. I'm a lifetime donor, an alum, a doctor, a family man, a friend and a fan. Growing up a
fan, from the streets of Lincoln Heights in L.A. on Griffin Street, to Cathedral High School, to LMU and then
finally to Westwood, nothing is more clear, that I am a Bruin supporter and donor!
Please come up with a reasonable solution, but Coach Alford must go. Once a legacy in college basketball, we are
no more. The mediocracy should never be this bad. Its UCLA, remember. The fixes need to be made. You are
probably looking into the issues, and of course getting a ear full from all around. I will place it as polite as Mr.
John Wooden, who we all should look up to in any moment of strife, but I will hold any donations to the University
at this time. The atmosphere is contagious, if UCLA basketball is an issue, no later will it be another issue
elsewhere. And I'm not seeing it through a glass onion. Come what may.
From a concerned Bruin Doctor.
Sent from my iPhone
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Greg
Block, Gene
UCLA Basketball
I just want to add my voice to that of the other Bruin fans regarding UCLA basketball. I've been a UCLA fan for
over 45 years and a graduate from the class of 1986. I've played basketball for over 50 years at organized levels
through high school, intramural at UCLA, and various rec leagues. Bruin basketball has been my passion for most
of my life. I've travelled to Maui to watch UCLA play in the tournament there under Coach Howland. My wife and
I went to the final 4 in Atlanta a few years back. I've seen "my" Bruins play in Alaska in the Great Alaska Shootout
in person.
But after 3 years of continually deteriorating play, my interest in UCLA basketball has dwindled to the point that I
rarely watch the games and have no hope for the future of the team if Steve Alford is retained as coach. The lack of
fundamentals, selfish play, and low effort aren't going to be fixed by a talent infusion without fixing the coaching
issue. It's clear to me Steve Alford is not the right coach to lead UCLA and I urge you to relieve him of his
coaching duties and help unite the UCLA sports community by selecting a new coach for the basketball program
that will demand excellence. A hard working coach with integrity that can motivate and teach would be someone all
Bruins could get behind.
Sincerely, Greg Scofield - class of 1986
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Steve Westman
Block, Gene
UCLA basketball

I write to you as a proud UCLA alum ('92) and passionate Bruin fan (donor and basketball season ticket holder
before moving to Brazil in 2012 - we actually had a very nice conversation at the alumni reception you attended in
Sao Paulo a couple of years ago).
I've never been one to write "fire the coach" letters, and I know that there are far more important matters on your
desk than overseeing the Athletic Department, but I cannot hold my tongue at this time as I believe very strongly
that our treasured basketball program is at a critical crossroads right now, and that a coaching change is urgently
needed. Speaking for myself and every other fan that I know, we do not expect a return to dynasty but do believe
that the standard of excellence that has always been UCLA basketball must be upheld before it erodes beyond
recognition.
While I think most fans understand that every program has down years in this era of college basketball, I am sad to
say that this year's team was the most rudderless Bruin squad I've ever seen. This would be distressing enough
were it not for the blatant nepotism on display as the coach's son is featured in the offense and leads the team in
minutes played despite shooting under 40% for three straight years and regularly turning in an effort on defense that
any educated fan can recognize as subpar; this alone should be viewed as a breach of duty, even apart from the
team's increasingly poor play and downward performance trend over this time.None of this would be erased by a
possible one-year uptick due to next year's recruiting class, when in all likelihood the underlying coaching issues
will continue to limit the program's upside until a change is made.
UCLA basketball has meant so much to so many people, and it has been sad to see the enthusiasm and interest level
of so many of my fellow Bruins dissipate over time. There remains a reservoir of passion and goodwill out there
waiting to be tapped, and I respectfully suggest that you urge the action that will signal to Bruins everywhere that
excellence remains the standard for UCLA basketball, as it is across the entire institution.
Thank you for taking the time from your day to consider my thoughts.
Sincerely,
Steve Westman
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Evan Seder
Coach Alford: Time to Let Go
Hi all,
I am a loyal Bruin and a proud alum ('2012). I'm emailing because I can't stand to watch our
program suffer through another season of Steve Alford. I find myself completely disengaged
from the program, because I can't get on board with the way he coaches his team - and I'm no
fairweather fan; I've watched basically every game for the last 6 or 7 years.
With the level of talent we have this year, there is absolutely no excuse for us being sub-500.
Last year we were lucky to make the tournament (despite being an incredibly talented team),
and after we did, we were lucky to get past the first round.
You know the argument, and you care about our team - I don't need to rehash all the reasons
that Steve Alford is not qualified to lead our great program. My only request is that you act.
I don't want to watch Coach Alford waste the talent we have coming in next year.
Please. Act. Get rid of Steve Alford.
Thanks, and Go Bruins,
Evan
From:
To:
Subject:
Date:
Evan Seder
Coach Alford: Time to Let Go
Hi all,
I am a loyal Bruin and a proud alum ('2012). I'm emailing because I can't stand to watch our
program suffer through another season of Steve Alford. I find myself completely disengaged
from the program, because I can't get on board with the way he coaches his team - and I'm no
fairweather fan; I've watched basically every game for the last 6 or 7 years.
With the level of talent we have this year, there is absolutely no excuse for us being sub-500.
Last year we were lucky to make the tournament (despite being an incredibly talented team),
and after we did, we were lucky to get past the first round.
You know the argument, and you care about our team - I don't need to rehash all the reasons
that Steve Alford is not qualified to lead our great program. My only request is that you act.
I don't want to watch Coach Alford waste the talent we have coming in next year.
Please. Act. Get rid of Steve Alford.
Thanks, and Go Bruins,
Evan
From:
To:
Cc:
Subject:
Date:
Andrew M
Block, Gene
A fan"s plea: Terminate Alford
Chancelor Block,
We are pleading that you restore a once proud UCLA basketball tradition. Alford is not the
answer and I cannot support the program with Alford at the helm. Our team has regressed
every year and he has failed to create excitement within and out of the program. Let's stop the
bleeding now. I am confident that you will do the right thing and move this program
forward. We are the mighty Bruins!
Drew
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Sanford Slater
Basketball Program

I am a very passionate basketball fan. The reason I fell in love with UCLA was because of the basketball program
that I watched and enjoyed as a kid and with my father. I loved it so much that I decided to go to UCLA due to the
academic program and the basketball history. I attended 1978-1982 and went to just about every game over those 4
years. In fact, I used to spend multiple nights sleeping at Pauley to get our preferred seats.
I then went to graduate school, enjoying the teams from afar until I became a season seat holder in 1990. My friends
and I have had both basketball and football season seats since that time.
I am giving you this history so that you can see how much the basketball program means to me. Over the years, I
have been able to bring my kids to games and my 17 year old son is a big UCLA fan as well.
However, I am writing this letter to share with you my grave concerns over the direction of the program. I strongly
feel that Coach Alford is not a good fit for the storied UCLA program.
It is not just a matter of wins and losses. Having grown up going to both UCLA and Laker games (my dad is an
original season seat holder), I have enjoyed watching players compete, work hard, play with fundamentals and
always give their best. This has not been apparent for the last 3 years. The players do not improve, their is a lack
of attention to detail, and the teams have just not been enjoyable to watch. There have been many recruits who
previously had favored UCLA who decided to go to other schools, including USC. Being closely tied into the high
school recruiting circles, these decisions by potential students seem to be because of the lack of coaching acumen,
coaching favoritism and lack of accountability and frankly for the decisions to not prioritize recruiting certain
players that have gone on to be successful at other schools.
Due to this change in the proud UCLA basketball culture, my friends and I seriously contemplated terminating our
season seats for this current season. Instead, holding out hope, we kept the season seats but reduced the seat
allocation to 2 tickets per game rather than 4. We are still deciding if we will continue for this the 2016-2017
season.
I sincerely hope that you take this letter seriously and consider that I am one of many previous basketball supporters
with similar concerns. I am aware of many folks that have already terminated their season seats in the past few
years. I strongly believe the fate of UCLA basketball and the reputation of UCLA as a balanced institution is in
jeopardy. Therefore, I urge you and the athletic administration to make a change for the basketball coaching
position as soon as possible.
Thanks for your consideration,
Sanford Slater, Ph.D., BCBA-D
Autism Partnership
(562) 431-9293 x 142
Sent from my iPad
CONFIDENTIALITY NOTICE: This email (and any attachments) is only intended for the use of the person or
entity to which it is addressed and may contain information that is privileged and confidential. Unauthorized
redisclosure or failure to maintain confidentiality is prohibited under the Electronic Communication Privacy Act, 18
USCA 2510, 18 USCA 2511 and any applicable laws. If you received this message in error, please immediately
notify us by return email, and delete this message from your computer.
From:
To:
Subject:
Date:
Sanford Slater
Block, Gene
Basketball Program

I am a very passionate basketball fan. The reason I fell in love with UCLA was because of the basketball program
that I watched and enjoyed as a kid and with my father. I loved it so much that I decided to go to UCLA due to the
academic program and the basketball history. I attended 1978-1982 and went to just about every game over those 4
years. In fact, I used to spend multiple nights sleeping at Pauley to get our preferred seats.
I then went to graduate school, enjoying the teams from afar until I became a season seat holder in 1990. My friends
and I have had both basketball and football season seats since that time.
I am giving you this history so that you can see how much the basketball program means to me. Over the years, I
have been able to bring my kids to games and my 17 year old son is a big UCLA fan as well.
However, I am writing this letter to share with you my grave concerns over the direction of the program. I strongly
feel that Coach Alford is not a good fit for the storied UCLA program.
It is not just a matter of wins and losses. Having grown up going to both UCLA and Laker games (my dad is an
original season seat holder), I have enjoyed watching players compete, work hard, play with fundamentals and
always give their best. This has not been apparent for the last 3 years. The players do not improve, their is a lack
of attention to detail, and the teams have just not been enjoyable to watch. There have been many recruits who
previously had favored UCLA who decided to go to other schools, including USC. Being closely tied into the high
school recruiting circles, these decisions by potential students seem to be because of the lack of coaching acumen,
coaching favoritism and lack of accountability and frankly for the decisions to not prioritize recruiting certain
players that have gone on to be successful at other schools.
Due to this change in the proud UCLA basketball culture, my friends and I seriously contemplated terminating our
season seats for this current season. Instead, holding out hope, we kept the season seats but reduced the seat
allocation to 2 tickets per game rather than 4. We are still deciding if we will continue for this the 2016-2017
season.
I sincerely hope that you take this letter seriously and consider that I am one of many previous basketball supporters
with similar concerns. I am aware of many folks that have already terminated their season seats in the past few
years. I strongly believe the fate of UCLA basketball and the reputation of UCLA as a balanced institution is in
jeopardy. Therefore, I urge you and the athletic administration to make a change for the basketball coaching
position as soon as possible.
Thanks for your consideration,
Sanford Slater, Ph.D., BCBA-D
Autism Partnership
(562) 431-9293 x 142
Sent from my iPad
CONFIDENTIALITY NOTICE: This email (and any attachments) is only intended for the use of the person or
entity to which it is addressed and may contain information that is privileged and confidential. Unauthorized
redisclosure or failure to maintain confidentiality is prohibited under the Electronic Communication Privacy Act, 18
USCA 2510, 18 USCA 2511 and any applicable laws. If you received this message in error, please immediately
notify us by return email, and delete this message from your computer.
From:
To:
Subject:
Date:
Josh Yang
Call for change -- UCLA basketball program & Coach Steve Alford
Dear Mr. Guerrero, Mr. Rebholz, and Chancellor Block,

I hope this email finds you well. I'm writing you from a place of frustration and sadness over
the state of UCLA basketball, a feeling even more intense than what we fans felt in Coach
Howland's tougher years and Coach Lavin's long tenure. I'm specifically requesting that we
take immediate action in hiring a new basketball coach to replace Steve Alford.
As an intro, I bleed Blue and Gold. When my father immigrated to the US from Taiwan in the
70s, he got into a PhD program at UCLA but didn't have the time/money to finish the degree
while also raising my older brother, so he dropped out. Growing up, though, he instilled in
my two brothers and I a deep respect and awe of UCLA, and in particular UCLA basketball.
Years later - all three of us hold degrees from UCLA and UCLA Medical School. We're a
Bruin family. The opportunities that UCLA has afforded us will never be forgotten -- since
graduating from the HSSEAS in 2007 w/ a B.S. in Electrical Engineering, I worked in
management consulting then was fortunate to get my MBA at Harvard Business School, and
now lead product management for the Twitter Moments product. I don't say all of this to
boast -- but rather say this out of a deep awe & respect for the opportunities that UCLA
started for me. When people ask me if I'm a "Harvard man", I say "No way, I'm a UCLA guy
through and through."
UCLA basketball has been the most important sports team in my life since I was 9, right after
the '95 Missouri game. My older brother explained to me who Ed O'Bannon was, and showed
me replays of Tyus Edney's shot. My favorite on the team was Toby Bailey, and the first full
UCLA basketball game I watched was the championship win over Arkansas & Corliss
Williamson. Toby Bailey and Ed O's heroics, Cameron Dollar stepping up in Tyus' absence
... I still get chills. When I matriculated at UCLA in 2003, it was a dark time for the program
(Howland's first year), but I was at every game and feel incredibly lucky to have gone to
school from 2003-2007, as we got a dose of real coaching, real passion, fundamental
basketball, a commitment to defense, etc. I was a member of the Den, I designed and
manufactured "Cameroon Crazies" t-shirts, and I saved up to fly to Atlanta and San Antonio
for the Final Fours (I sadly had finals during Indianapolis). It's been harder to stay strong as a
UCLA fan since, but I've done so and flown to LA several times while living in Boston and
San Francisco to attend games at Pauley.
I won't dive too deep into the issues that I and many other fans have with Steve Alford.
They're well documented in the media and in passionate posts like this. My overall concern
is that the results (W/L) are frustrating but the main concern is the "how" -- our issue is
with Coach Alford's leadership, apparent nepotism, lack of teaching, low expectations,
etc. Coach Howland, for all of his struggles, used to say that at UCLA we don't play for Final
Fours -- we play for banners. I don't believe Alford's public stance / expectations to be that,
or anywhere near it. And because the results aren't the main concern, I'm afraid that good
seasons here and there will mask the underlying issues. This seemed to happen in the Lavin
era, and for a few years in the Howland era, and I'm concerned that a great season next year
(with the talent coming in, it's inevitable) will prolong a broad misunderstanding of Alford's
underlying issues. In many ways, I felt this in Alford's first season where he had an ultra
talented team and went 28-9. The underlying issues, though, have reared their head in the
ensuing two years where the team has consistently underperformed despite a solid talent base.
I bleed Blue and Gold, and I'm part of a whole generation of young professional, die-hard
UCLA fans. We're working hard to build careers so that in the near future we can be lifelong
supporters of UCLA basketball and carry through the legacy of older generations of Wooden
Athletic Fund donors. Many of them were lucky enough to be UCLA fans in the John
Wooden days, and the vast majority of them relished in the 1995 champsionship (and
certainly Howland's Final Fours) -- they carry sweet memories and a reverent awe of the
legacy of UCLA basketball even through to today, which keeps them committed and loyal as
UCLA basketball supporters. I hope that you'll consider building those memories for my
generation; building trust and a bridge between us and UCLA athletic leadership.
So I know that you'll thoughtfully consider all of the pleas coming in about Steve Alford.
Some are unprofessional, and I hope you'll ignore those. But some pleas are reasonable,
rationale, and fair -- and I hope you'll digest them, empathize with the problem we're stating,
and turn it to action. You have the chance to usher in a revival and resurgence of UCLA
basketball that's long-lasting and not geared toward individual season results. You have the
chance to solidify and win over the entire generation after the 1995 championship team
(anyone age 17 to 45), and show an adept understanding of the core issues underlying UCLA
basketball and the ability to take swift action. You have the chance to preach that our
expectations are on banners, not conference titles. I hope you'll make the right decision and
start a process to find a replacement for Steve Alford.
I have the deepest respect for UCLA and our legacy, and want to thank you for reading this
far.
#gobruins!
Josh Yang
UCLA Class of 2007, B.S. Electrical Engineering
From:
To:
Subject:
Date:
Alan Cox
Demolished by average USC team
Hello Gentlemen,
If last night wasn't enough to convince you, perhaps Utah's defeat tonight of a very average USC team will shed
additional light on what was a horribly disastrous performance in which both the players AND COACHES just
plain quit.
As one of the undersigned of the fan petition sent to you last week, I was very interested to read Dan Guerrero's
reply. I was also curious to see if his respectful, thoughtful response to the petition and his public support for Coach
Alford would inspire the team to come out and compete hard against USC.
The answer was an emphatic NO!
Unfortunately, this was basketball's version of the 50-0 demolition we suffered from USC four years ago. I'm sorry
gentlemen, but it's crystal clear there is NO rescuing Alford's program no matter what is done. Any recruits coming
in will have their impact negated by those transferring out. There's really only one responsible choice here.
And that is to let Alford go, and put UCLA basketball in the hands of someone like Jamie Dixon or Tony Bennett,
someone of that caliber.
I know many, many UCLA fans would agree, and would thank you all profusely for giving them hope and
excitement again for UCLA hoops.
That's what I implore you to do: give us hope and excitement again for UCLA hoops.
The AD has done it before.
Gentlemen, it can be done again.
Respectfully,
Alan Cox
Sent from my iPhone
From:
To:
Subject:
Date:
Kennedy Cosgrove
Alford must go
This is embarrassing and disillusioning.

Please, take action.
Kennedy Cosgrove, MD
UCLA 1992
Sent from Outlook Mobile
From:
To:
Subject:
Date:
Alex Mokover
History
Chancellor Block,
Since John Wooden retired, 26 different coaches have won the national championship. Of
those coaches, only one has won the championship after having a losing record beyond his
second year at the school (Marylands Gary Williams being the lone outlier). Coach Alford
thus has a 1-in-26 chance of winning a championship at UCLA (thats under 4%). It is
time to make a change.
I was at the 2014 Pac-12 tournament as the team stormed to the conference title under Coach
Alford, and I have little doubt that the team will be better next year (it would be difficult for it
to be worse), but the downward trend of his first three teams and the above history dooms
Coach Alford to almost certainly never winning a national championship. And make no
mistake, with Coach Harricks national championship days away from being old enough to
drink, a national championship is still the goal.
Like you, I am passionate about my Bruins. I was born at UCLA medical center. Some of my
clearest early memories are JJ Stokes scoring a touchdown and being disappointed that in a
preseason function at Sunset Rec Center, Ed OBannon came to meet me instead of my hero
Tyus Edney (because he was short like I was!). My father and I have been season ticket
holders in section 5 row 56 seats 108-110 at the Rose Bowl for as long as I remember, and
section 117 row 5 seats 9 and 10 at New Pauley after being in 215A row 9 at Old Pauley. We
bleed Bruin blue, and more than anything we want a national championship again. We dream
about it. We thirst for it. We jealously watch Kentucky and even Duke creep every closer to
our #1 perch. But then the season starts, and the passion wanes.
We keep our season seats (we kept them through even worse seasons than this in both sports!),
but every game we care less about the result, and were the die hards of the die hardsour
less-dedicated Bruin fan friends barely know when games are anymore. Losses don't hurt
anymore because we expect them--our friends who sit next to us have taken to bringing books
to Pauley. And we're the people who still care!
There is one way to get fans excited in Los Angeles win a championship. The numbers are
clear that Coach Alfords losing record in his third season mean that he will almost certainly
never win the national championship here. It is time to make a change and return the magic to
Pauley.
Thank you for your consideration Chancellor Block. We sincerely hope you heed the lessons
of history and bring a new coach to Westwood for the 2016-2017 season.
Best,
Alex Mokover
From:
To:
Cc:
Subject:
Date:
Salman Malad
Block, Gene
UCLA BASKETBALL
Dear Mr Guerrero and Mr Rebholz,

I write this letter realizing that over the last couple of days, you have received numerous
emails and letters regarding the state of the UCLA basketball program from very concerned
alumni and fans.
A bit about me-- I graduated UCLA in 1995. As a student, I attended every single home game
during my first 3 years, camping out for each and every one of them, and sitting in the 2nd
row from the court in my usual seat. I attended many practices as well during the Harrick
years and was a regular around the time during that time.
No single sports moment in my life was as great as being on campus during the 1995 national
title game. I came to UCLA the same year Ed O'Bannon did and got a chance to know him
personally and no single UCLA team is more special to me than that team.
In the years that followed, I continued to follow the program closely, even during the horrific
Lavin years. During medical school, I still took time to keep up with the goings on of the
program. When we had reached what seemed like an all time low for the program, Ben
Howland came to the program's rescue, and for that hire, I give you Mr Guerrero immense
credit.
I was beginning to wonder if I would ever feel the same pride as I had experienced as a
graduating senior. Coach Howland restored that for me and countless other Bruins, and for
that, I will always be thankful to him, and to you for bringing him home to California.
Unfortunately, Coach Howland eventually lost his way and the team, and you had no choice
but to make a change.
Many here were overjoyed at the prospect of bringing in Brad Stevens, and I for one had faith
this deal could actually get done. When it didn't happen, I expected there would a be a careful
vetting of several other candidates such as Greg Marshall or Tony Bennett. When that did not
happen, and I and many others discovered that Steve Alford would be our coach, we were left
in a state of utter disbelief.
I won't go into the reasons why many of us believed bringing in Steve Alford was a bad idea
for the program 3+ years ago, as it would serve no purpose now, and I would instead rather
focus on why he needs to be shown the door as soon as possible.
It's clear to most anyone watching that coach Alford isn't the right man to lead this program
and every day he stays on as coach is a day of wasted opportunity to bring in the right person.
To this day, I'm not clear what his vision for the program is or his team's identity.
With Coach Howland, it was clear from day 1 what the identity of his program was, and that
identity was evident through the 2008 season. It wasn't until 2009 that the program lost its
way, as mentioned above.
With Alford, however, all we've been privy to is a team that lacks focus or purpose, while he
has shown an incredibly flawed recruiting strategy ,where he has passed over talented local
recruits while going after national prospects he had no realistic chance at during his first 2
recruiting cycles.
I could go on and on about why he's a poor fit, but the most egregious thing he's done is to
showcase his mid-level talent son at the expense of the health and benefit of the
team/program, while other more talented kids sit. To me, this act of nepotism that Bruin fans
everywhere have had to endure for 3 season is beyond disgusting. It alone is reason why
Steve Alford shouldn't be coach here for one more day.
As Josh knows, I've now committed $50K to the Wasserman football center. I've paid $10K
last year in 2015, and am prepared to pay off the rest of that in 2016 or possibly over the next
2 years.
After that, I've told Josh I may very well consider joining the Wooden Athletic Fund as a
$25K per year donor, or donating more to football and basketball specifically, as long as my
current financial situation allows.
Unfortunately, I live out of state in Louisiana and have not been able to attend the football
banquet and other events, but have flown in for a couple of football games this past year and
will continue to do so for others moving forward.
Having said that, I cannot and will not give another dime moving forward if Steve Alford is
allowed to continue to remain coach of this program going into next season.
I know you love and care about UCLA, Mr Guerrero, and I write this impassioned letter not to
be disrespectful or demanding, as I know you have a difficult job, but please know there are
many of us out there who have finally had enough of the Steve Alford era at UCLA and hope
it comes to its merciful end as soon as possible.
Respectfully,
Sal Malad, MD, MBA
Class of '95
From:
To:
Subject:
Date:
Jamison Power
Message from an Alumnus/Donor- Steve Alford Must Be Fired
Chancellor Block, Director Guerrero, and Mr. Rebholz,

I write to strongly urge that you immediatelyterminate Steve Alford as UCLA basketball
coach.I am a long time fan of Bruins basketball and I have never been so disgusted. Quite
frankly, I am angry.The obvious nepotism and the lack of development have led to a
completely unwatchable brand of basketball. Simply put, this is unacceptable. We, the
Bruinsfan base,cannot endure another year of Steve Alford. I used to schedule my life
around UCLA basketball games.This season, I have completely stopped watching and, worse,
I have lost the passion I have had for so many years.In my eyes, this is nothing short of a
crisis. I can tell you now that if Alford continues as coach beyond this season, I intend to
cancel my WAF membership and cease all future contributions to UCLA. I say this with no
sense of joy because I love UCLA, but I cannot support the school if this man is allowed to
continue to be the "leader" of UCLA basketball. He is not a leader and he is not worthy of
being our coach.
I hope you will do the right thing.
Sincerely,
Jamison E. Power
UCLA Law Class of 2008
From:
To:
Subject:
Date:
darrenchu2012
Block, Gene
Fwd: Fire Alford
Sent via the Samsung GALAXY S 5, an AT&T 4G LTE smartphone
-------- Original message -------From: darrenchu2012 <darrenchu2012@

Date: 03/10/2016 9:47 PM (GMT-08:00)
Subject: Fire Alford
>
UCLA has a great recruiting class coming in is one of the big reasons to fire Alford.
Is Lonzo Ball going to play point guard or shooting guard. Bryce is going to play his big
minutes again. He is a good shooter but inconsistent and a poor defender. UCLA has a bench
but Bryce played a school record minutes Is Holiday who is the best defender of all the guards
going to sit on the bench next season?
Bryce is the most unfavorable player who ever started at UCLA and it is not his fault. Daddy
making it so obvious he is playing favoritism. Ali Prince is going to transfer if Alford stay.
More players going to transfer during the off season or during the course of next season.
I predict there would be a lot of internal problems cause by the Alfords.
Darren Chu
Graduated in 1985
School Of Engineering
Sent via the Samsung GALAXY S 5, an AT&T 4G LTE smartphone
From:
To:
Subject:
Date:
Jworonow .
Block, Gene
UCLA Basketball
What was once the crown Jewel of UCLA sports has become tarnished with nepotism and finger pointing on the court.
I have followed UCLA Basketball since the early 60's, my wife and I work at UCLA medical Center in the 70's. You know
when you follow college sports and live in LA you either become a UCLA fan or a USC fan. I have proudly defended and up
talked UCLA for over 50 years. This is the first year I have not watched UCLA basketball even though I have the PAC 12
television package. I switched to Dish for that reason only: to watch UCLA sports.
I have become aware of the tempest around this year's on court performance and the coaches ability to handle, or mishandle
the players. On court effort and behavior is lacking. I don't know of another team in the PAC that plays as uninspired as ours.
It hurts to watch.
I hope action is taken to remedy this situation so once again I can turn on the TV and speak well of our basketball program.
Sincerely,
James A. Woronow
From:
To:
Cc:
Subject:
Date:
Richard Mooney
The tragic ruination of a once-proud program
Dear Sir:
I urge you to take immediate action to rescue our beloved Bruin basketball program from its
absolute nadir under the current coaching staff, and restore some semblance of the legacy of
the great John R. Wooden. After watching the disheartening performance against our crosstown rival, the culmination of a three-year downward spiral under Coach Alford, it has
become manifestly clear that he is not the right coach, leader, and teacher for this program.
As an avid follower of UCLA basketball since the Alcindor Era, and someone who, while
attending our eminent university, was lucky enough to savor John Wooden's last three
national championships, I am beyond disappointed at the obvious foundering condition of our
team. Coach Alford's complete inability to create a culture of toughness, demand competitive
drive in his players, and teach basketball fundamentals, particularly on the defensive end, is
more obvious each time they take the court.
Most demoralizing is the total absence of team chemistry, due in no small part to the nepotism
shown by the coach toward his son, whom the former has designated the "leader" of the team
while allowing him to play with almost no defensive effort.
Please dismiss Coach Alford and replace him with someone who can restore our legendary
program back to its rightful elite status.
Respectfully,
Richard Mooney
U.C.L.A. '76
From:
To:
Cc:
Subject:
Date:
Richard Mooney
The tragic ruination of a once-proud program
Dear Sir:
I urge you to take immediate action to rescue our beloved Bruin basketball program from its
absolute nadir under the current coaching staff, and restore some semblance of the legacy of
the great John R. Wooden. After watching the disheartening performance against our crosstown rival, the culmination of a three-year downward spiral under Coach Alford, it has
become manifestly clear that he is not the right coach, leader, and teacher for this program.
As an avid follower of UCLA basketball since the Alcindor Era, and someone who, while
attending our eminent university, was lucky enough to savor John Wooden's last three
national championships, I am beyond disappointed at the obvious foundering condition of our
team. Coach Alford's complete inability to create a culture of toughness, demand competitive
drive in his players, and teach basketball fundamentals, particularly on the defensive end, is
more obvious each time they take the court.
Most demoralizing is the total absence of team chemistry, due in no small part to the nepotism
shown by the coach toward his son, whom the former has designated the "leader" of the team
while allowing him to play with almost no defensive effort.
Please dismiss Coach Alford and replace him with someone who can restore our legendary
program back to its rightful elite status.
Respectfully,
Richard Mooney
U.C.L.A. '76
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To:
Subject:
Date:
Dorie Iwata
ALFORD MUST GO
Sirs,
Getting inundated with emails from UCLA fans must not be pleasant. But this is the only way most of us fans and
alumni have a voice. We are speaking out against retaining Steve Alford as basketball coach and if you refuse to
listen to the court of public opinion, what are our options? We are largely tied to the university through athletics and
in particular basketball and more recently football. If you lose us, you've lost your biggest commodity. Of course
creating and maintaining an institution that is in the forefront of education, innovation, research is by all means the
priority. But in large part, the image of a university's greatness is exemplified by college athletics and why the
majority of us alumni support team sports and donate money. But if the product put out there does not reflect
greatness and embarrasses the students, the community and fan base, the the leadership of UCLA must come into
question. How can it not? If teams lose, and the administration allows it, then you lose us. We are a public
university afterall. The leadership should and must reflect what the community is calling for.
Thank you,
Dorie Iwata
Class of '71
Remaining in good standing with the hundreds of thousands...millions out in the community, you must listen we're
saying!
Please fire Steve Alford immediately.
Thank you,
Dorie Iwata
Class of '71
Sent from my iPad
From:
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Date:
Ken Alimento
Block, Gene
From a former Wooden Athletic Fund Donor
Chancellor Block:
I was a Wooden Athletic Fund donor and basketball season seat holder for about 20 years.
I gave up my season seats and WAF donation 2 years ago, as I did not care for the direction of the
basketball program under Coach Alford.
When Dan Guerrero was first hired in 2002, he said something to the effect of wanting coaches and
teams that were competitive and fired out. The basketball team under Coach Alford is the antithesis of
that vision.
I would love to come back to Pauley Pavilion as a season seat holder and WAF donor, but will not do so
as long as Steve Alford remains as basketball coach.
Ken Alimento
UCLA '87
From:
To:
Cc:
Subject:
Date:
Chuck Bricker
Guerrero, Dan
I support UCLA athletes and the athletic department
Mr Guerrero,
You've actually stopped by and we've chatted at my alumni area tailgate several times over the years. We
go to every home game, and at least one away/bowl game per year since I stepped onto campus back in
1979. Similarly, with basketball, I remember camping out my freshman year to get tickets, and was
elated when we made it to the Final Four, and was gutted when we lost. Since then I've split seats with a
friend, and over the years we probably attended 95% of the home games. We didn't care if it was a
weeknight, if the game was on TV, the opponent was a pre-season patsy, or the traffic situation. We'd be
at the game. We'd leave work early and have dinner in Westwood. It was great just to be on campus. It's
really cool that sports can re-connect one to UCLA,and fellow Bruins and friends.
I even went to all the games at the Sports Arena during the Pauley remodel. By the end of that season,
there were only a handful of us attending.
This year do you know how many games I attended? TWO. My friend, ZERO. In fact, he hasn't attended
a game in two years. He sells the tickets online, when he can, to minimize the financial cost, but we have
lost all interest in watching. I can't even watch a complete game on television. I always ended up
switching channels. Why?
It's not about winning or losing. Coach Wooden didn't measure success by wins or losses, but by
"knowing you did the best of which you are capable."
Coach Alford's love for his son Bryce has blinded every aspect of his coaching to the point of destroying
the flagship sports program of UCLA.
Defensively, Bryce is the worst starting guard at UCLA in the history of the program. Not only he's not
physically equipped to play at this level, but he doesn't even try. I'll prove it to you now.
If I remember our tailgate conversation correctly, you were a second baseman at UCLA. Let me ask you
this: Is it physically possible to play second base standing straight legged? No, of course not, you'd never
get to a ground ball that wasn't hit directly at you. If playing correctly, you get into a defensive stance with
your knees deeply bent, body leaning forward, arms out, weight evenly distributed, ready to spring in any
direction.
Basketball is the same. Go back and look at old photos or tape of Arron Afflalo playing defense with the
same exact stance. Now, I challenge you. Go back and watch tape for any UCLA game this year. Watch
Bryce stand straight legged on defense and allow his man to run right past him. He doesn't even try. His
father doesn't even try to correct him. Coach Wooden said the bench was the best teacher and
motivator. Well, we know that Coach Alford gave Bryce as many minutes as possible. No attempt at
correcting Bryce's play, no criticism from the bench, nothing. Just a green light to keep shooting, even
though he has the worst shooting percentage of the starters, neglecting our post players with a lot higher
shooting percentage.
As an athlete perhaps you can recall being on a team where one player isn't held to the same standard
as the rest of the team. It becomes a problem, and it threatens the entire team. That's why this year's
Bruins have actually gotten worse as the year went on. The team has given up on the coach. That will
not turn around next year. In fact, I wouldn't be surprised to see Prince Ali or Aaron Holiday transfer.
We've already seen Zach Lavine leave when he saw the deck stacked against him.
Coach Alford has used our storied program to showcase his son for the NBA. This past summer he was
telling people that Bryce would be a lottery pick in the draft. Coach Alford is using his position to benefit
his family, and UCLA is an afterthought. He's neglected to recruit players who threatened to be better
than Bryce. Jordan McLaughlin destroyed Bryce and UCLA three times this year, but Coach Alford
wouldn't recruit him. I wonder why? If you were a post player, why would you want to join a team,
knowing that you'll never get the ball?
Clearly there is a huge problem. I'm not the type of guy who cavalierly calls for a guy's firing. It's a
decision that has huge implication for that person.
But Coach Alford has created a toxic environment in the basketball team. It will not change without his
removal. This situation is at the same point as Coach Howland. We like the guy, and wanted him to
succeed. But he lost the respect and control of the team, and unfortunately, for the good of the program
a change was needed.
Please, for the good of the program, make the difficult decision to remove Alford. If it goes on for another
year, I know we, along with other season ticket holders will not be back. Again, it's not about the wins
and losses, it's about being the best UCLA is capable. Steve Alford will never take us there.
Regards,
Chuck Bricker
From:
To:
Subject:
Date:
Jeffrey Ropp
UCLA Basketball
Chancellor Block,
I arrived as a freshman at UCLA during Walt Hazzard's last year. Having grown up in a family that enjoyed and respected the
program during Wooden's years and beyond, I already recognized the enormous disparity between those years and the state of
UCLA Basketball in 1988. It was grim and the NIT banner (or rag as most preferred) was an inescapable symbol of the fall
from greatness. While Jim Harrick was far from perfect, his restoration of UCLA basketball gave a battered nation hope. In
my sophomore year, I got the bug and spent the night before every home game during my undergrad years camped out at
Pauley Pavlion. I sat in the same seat (5th row on the center aisle) every single game. It was my spot and to this day I
cherish the honor and the memories it provided.
I tell you this because I love UCLA basketball. It is forever a part of me and with that comes a special responsibility. My
obligation is to support this program and when possible or necessary, influence those who are charged with making the tough
decisions that ensure its success and preservation of its character. The situation is surely complicated - financially, optically
to the press, public and college basketball world - yet simple when we come back to doing what's right for UCLA.
We've survived challenging times before and ensured a new generation of UCLA basketball fans by making the difficult but
appropriate choices. Now is the time to do it again. Its my sincere hope that the university chooses to terminate Steve Alford
immediately to accelerate the urgent healing that needs to happen and arm a future well chosen coach with everything he
needs to be successful.
Among a myriad of other honors and accolades, we are the university of champions. Just as he's done before in the hiring of
Ben Howland, Athletic Director Dan Guerrero has an opportunity to be a champion for UCLA basketball as do you in
influencing or directing his decision.
Be well. Be bold.
Go BRUINS!
Jeffrey Ropp
From:
To:
Subject:
Date:
Hamed Jones
UCLA Basketball and Steve Alford
My name is Hamed Jones and I graduated from UCLA in 2004. I am a Wooden Athletic Donor and football season
ticket holder for several years.
My Dream of attending UCLA began in middle school after watching UCLA basketball win the 1995 NCAA
championship. It was that championship season and learning about the unparalleled success and tradition of the
John Wooden era that turned me into and groomed me in to the ultimate fan I am today.
Coming into this season, I never missed watching a basketball game. I would attend 3-4 games per year with the
hopes of one day becoming a basketball season ticket holder. However, this disastrous and pitiful season under
Steve Alford has reduced an extremely loyal, dedicated fan like me to an embarrassed, dejected fan who has lost
interest in the program.
The UCLA basketball program under Steve Alford is in turmoil. Attendance is low as most fans have reached the
same apathy as I have. The quality of play and coaching is awful. Steve Alford's engagement with the fans is awful.
15-17, losing to our rival in dominating fashion in all 3 games is awful, not making the NCAA tournament is awful,
and finishing 10th in the conference is awful. This, all in Steve Alford's third year, is truly awful. I love UCLA too
much to allow this to continue.
I recently increased my WAF donation level, mainly because I have been pleased with the marked improvement in
the football program since Coach Mora took over. There seems to be a commitment to football after several years
of being awful. Unfortunately, I do not see this commitment with basketball.
I am extremely disgusted with Steve Alford and the direction of the basketball program. I hereby pledge to cancel
my WAF donation and will not attend any more basketball games if Steve Alford is not fired before next season.
I sincerely hope you listen to all of the fans and alumni of this storied program and help get us back to greatness.
Otherwise, you risk the alienation of thousands of devoted UCLA fans, potential season ticket holders, and future
donors. Please take action and save UCLA basketball.
Thank You,
Hamed Jones
UCLA class of 04
Wooden Athletic Fund Donor
Asked about leadership and the lack of effort during the game, especially against your rival and for
a chance to keep playing (emphasis mine):
I was a little surprised about that [that it all felt flat]. This is a chance to get a little bit
of revenge ... and to make a little bit of a deep run. You wonder where the leadership
comes from ... you don't have anybody on the team that has that fire and brimstone...
It's kind of hard to hold other people accountable when you take nights off...Maybe
they can develop that leadership in the off-season, but I'm not sure.
Petros talks about all the Bruin fans who want Steve gone, and in his question about that, says
"obviously that won't happen". Darrick responds:
You know what?Discussions are being had, so I wouldn't totally dismiss
it.... because15 and 17 is just outright unacceptable, it's embarrassing, and
the Bruins can't continue to post records like this going forward...The discussions are
being had with boosters, Dan Guerrero, former players. We've had, oh man, so many
discussions through twitter, everybody was texting me last night Baron Davis, Rico
Hines, I 'm here with Mitchell Butler, Tyus Edney, Toby Baily, Charles
O'Bannon,we're all up in arms with how the Bruins played this year and
then how they played in thePac-12 tournament. That didn't represent
UCLA very well.
About the three possible obstacles to moving Alford out, the buyout, the incoming class, the Sweet
16s, which is the biggest reason for optimism about the future?:
I think you have to look at maybe the buyout a little and then also the recruiting class
coming in. I think those are the two things that are sort of in way of making a
move.If they truly want to make a move, I believe $10 million can be
raised.With the recruiting class coming in, everybody's going to be pretty good,
they're hanging their hat on that. I warn people, I caution people, because they are
freshmen...look atBen Simmonsprobably the number 1 pick over all and his team
struggled.So you can't bank everything on these freshmen coming in ...
yes they can play, but this is where you already have to have something
in place and then you add them to the mix. What the bruins have in place
right now is not very good.So them coming in is kind of like your putting all
your eggs in one basket and I'm not sure that's going to work
Joel Klack raises the issue of nepotism. He says he saw first hand how it destroyed the Colorado
football program, from which it has never recovered:
It's a valid question when your coaching your son. If I were coaching my son I would
hope he was really really good or that he was really really bad, because if he's
somewhere in between andit starts to hurt the teamin some fashion, now that kind
of puts everybody in harm's way so to speak. When I look atBryce Alfordand I
look at the other guards that in the Pac-12 that are either in his year or younger than
him, why didn't ucla get these guards ...you start to wonder did they not
recruit those kids and did they not secure them so that Bryce could get
minutes. Those are the questions that I've raised since taking this job this
year and seeing how the program has been built a little bit.
In response to USC looking good against UCLA:
That's becauseeverybody looks good against UCLA... It's almost like people
circle the UCLA game and say "okay we are going to get well when we play the
Bruins. Lets just make it until we get to the Bruins". Andthat's just not right.
That is downright embarrassing to be sort of the laughing stock of the
Pac-12.
Dan Guerrero and Gene Block may not get it, but others do, includingJim Rome(emphasis mine):
Millennials might not believe this but the Bruins used to be awesome. I know it
sounds crazy. Especially if you have seen any of Steve Alford and his crew this year.
Or even a couple of minutes from last night. Becausethey got embarrassed by
little brother USC last nighthammered by USC last night. And its third
time this season its happened.
Thats the first time thats happened in 74 years.Not only did they lose to the
JVfor the third time this season, they were curbstomped in all three games.
Im surprised UCLA AD Dan Guerrero didnt whack Alford before he made it off the
floor. Im surprised Alford didnt just quit before he made it off the floor. Really, its
that bad.
...
Ben Howland took this team to 3-straight Final Fours just 8 years ago!
And ALF just took them to a 17-loss season with a loss to Monmouth And
a hospital job by USC. Three hospital jobs by USC.
You ever see a team thats just OVER it, wants outta there, and is begging
for the season to end?We did last night.UCLA cared so much about a moral
victory over SC that they started the game down 11-0 and never lead.
...
Look, a bad stretch happens, Maybe you lose your players focus over a 3-game road
trip. Two and a half months!?.I dont remember the Wizard of Westwood
admitting the guys just tuned him out for months on end. Or Jim Harrick
or Steve Lavin for that matter.What a complete embarrassment at the
hallowed ground that used to be Pauley Pavilion. Youre supposed to be
one of the premier programs the country And youre not even close to
the best team in your own city.
Hey Alf might went to reach your players sometime in the next 6 months before the
season tips off Because USC already owns you and Northridge, Pepperdine and
Marymount are coming for you next.
Our friends in North Carolina cared enough, thatThe Charlotte Observerpublishish an article
about another conference's play-in conference game.
USC rolls over rival UCLA 95-71 in

Pac-12 tournament
While they may not have written the article (AP did), they did seem to want to read about it. I
wonder if the blue bloods in North Carolina are laughing or crying, or both.
It's important that people continue to voice their opposition to Steve Alford continuing to be in
charge of the UCLA Basketball program:
From:
To:
Subject:
Date:
James Zhou
Rebholz, Joshua; Guerrero, Dan; Block, Gene; Chancellor Gene D. Block
Terminate Steve Alford
Gentlemen,
Steve Alford needs to replaced as the head basketball of UCLA- the sooner the
better. History indicates he is clearly not the man for the job. Unlike how we are
portrayed in the media, UCLA fans actually do not expect national championships,
and final fours every year; what we do expect however is a team that plays hard,
that plays cohesively, that plays unselfishly for each other, that plays on the offensive
and defensive side of court,, that plays with great intelligentce, and that plays with
spirit and great competitiveness. We do not see that with Alford's teams irrespective
of how far or not far his teams have gotten in the tournament and this lies solely at
the feet of the head coach. (Of course, it is no surprise, the further we get from
players that have been tutored by Ben Howland, the further from fundamentals the
team gets) One could imagine the reasons therefor, but clearly, irrespective of the
reasons, it is the duty of the head coach the fix these issues.
I won't go into further details of why Alford isn't the man for the job, but suffice it to
say that he isn't. Hiring Alford was a mistake in the first place; the faster we cut our
losses the better. The issue now isn't about who made what mistake but how can we
rectify this problem. As the current custodians of our program, it is up to you to
rectify this situation. This isn't a time for hubris but one for humility. Revive our
program. UCLA basketball is a venerable institution! Treat it as such!!
I'm a small donor at this time and I would like to increase my contributions in the near
future. However, this will not happen with Steve Alford at the helm of our basketball
program.
Sincerely,
James Zhou, UCLA class off 1995.
From:
To:
Cc:
Subject:
Date:
Ron Mori
Guerrero, Dan
Block, Gene
The future of UCLA basketball
Friday, March 11, 2016 12:40:52 AM
Dear Mr. Guerrero,

I am writing to you because I am very concerned about the future of the men's basketball
program. Please reconsider whether Steve Alford is the right coach for the UCLA basketball
program moving forward.
I've been attending games at Pauley Pavilion for the past four decades and not once in the
prior seasons have I felt UCLA was just another University with a college basketball team
until the past two seasons. See Bill Paschke's comments below stating the Bruins are
irrelevant.
As amazing as anything was the scene I encountered afterward in the bowels of the MGM Grand
Garden Arena. For the first time in covering 20 years worth of Bruins postseasons, I was
initially the only reporter in the UCLA locker room. This Bruins team was worse than bad, it
was irrelevant.
Bill Plaschke
Based on the talent on the team and the fact there were no major injuries the coaching staff
didn't do the job they were hired to do. The Team does not play defense.
I have lost confidence in the current coaching staff and believe a change in the head coach is
in the best interest of the program.
Thank you for your time and consideration in this matter.
Yours Truly,
Ron Mori
From:
To:
Subject:
Date:
Kenji Kumara
Rebholz, Joshua
Most telling stat
Friday, March 11, 2016 12:54:51 AM
Pauley Attendace
2013-14
2014-15
2015-16
Capacity
8136
7711
8073
13,888
From:
To:
Cc:
Subject:
Date:
Tommy Cornell
Guerrero, Dan
Fire Alford, Fire Guerrero
Friday, March 11, 2016 1:40:45 AM
UCLA Administrators,
The fact that this movement is even necessary is shows how terribly lost this Athletic Department is. The discussion
of wether or not to retain Steve Alford can be settled within seconds. A 15-17 record, 3 blowouts to usc, zero heart
shown for most games, and a fan base that has nearly divorced the team are all completely acceptable reasons to fire
any coach. You should not require pressure from fans in order to make this obvious decision.
It should be just as obvious to Gene Block that the man who's really responsible for this mess (as well as the Dorrel
and Neuhiesel messes) should also be terminated.
Since I doubt firing Guerrero is realistic I'll suggest this to Dan - allow someone who actually knows the game of
basketball and the business of sports to hire our next coach. You do not deserve to be anywhere near this next hiring
process.
Tommy Cornell
From:
To:
Subject:
Date:
Jace Outlaw
Rebholz, Joshua; Block, Gene; Guerrero, Dan
UCLA Basketball Must be Saved
Friday, March 11, 2016 5:12:06 AM
Gentlemen Please save the UCLA Men's Basketball Program. It is time to cut ties with Steve Alford.
I recognize that most coaches get four (4) years to put their hand print on the program and
make it their own. For Alford, however, it has only taken three (3) short years. The results do
not lie and the downward trajectory is indisputable.
As we get farther away from Howland recruits, structure, and fundamentals, the product on
the floor has gotten dramatically worse. Why? Because the culture Alford has created - one
rooted in nepotism - lacks discipline, structure, chemistry, accountability and toughness. This
culture is why we arelooking at 6 league wins, 10th place, and missing the NCAA (and even
the NIT, which is astounding).
While we all should be disappointed to our core, we should not be surprised. Try to name any
sport where a team can succeed without discipline, structure, chemistry, accountability, and
toughness. Trust me, you cannot do it.
I know that you believe that our program is in crisis. I trust that you will also see that waiting
another season will only prolong the inevitable.
Thank you for your time and consideration.
Jace Outlaw
From:
To:
Subject:
Date:
Jeffrey Gavenman
Block, Gene
Your chance to be the hero
Friday, March 11, 2016 5:21:46 AM
My love for UCLA started with UCLA basketball. My parents attended UCLA when Wooden was coaching and they first
exposed me to the beauty, the tradition, the excellence that is UCLA basketball. I grew up watching and attending games
with them and I dreamed of going to UCLA myself one day. When I played in my driveway, I was Reggie Miller, I was Don
McLean, I was Ed O'Bannon. I was heartbroken when we lost to Tulsa. I could barely breathe as Tyus dashed down the
court in 4.8. When it came time to pick a college, my love for UCLA was too deep to consider going anywhere else. I joined
my parents a became a proud Bruin in 1997.
I loved my time at UCLA, and UCLA basketball was a big part of that experience. We didn't win championships in
basketball while I was at UCLA, we didn't even make an Elite 8. But there was still great passion in and around the
program. I only missed two Pac-10 games my entire time at UCLA and I camped out, arrived hours early, did whatever it
took to get good seats.
I moved to the east coast in 2002, but I followed the program closely. I stayed up late watching games, joined BRO, and went
to games when I was back in LA. I went to the Final Four in '07 and '08, the Villanova tournament game in '09 and saw the
Bruins at MSG twice.
Why did I give all this background? Because I want you to know that I am as passionate and dedicated a UCLA basketball
fan as you will find. I have dedicated a great deal of time, energy and money to the team that I love.
Until last year. Last year it became too painful to watch. It hurt too much to see my Bruins reduced to a laughingstock. 41-7.
71-39. Three blowouts against SC this year. Brutal losses. But it wasn't just the losing. That I can take. It was the utter
lack of hope. Steve Alford had hijacked the Bruins. He wasn't teaching good defense, he wasn't instilling a winning attitude,
he wasn't showing any signs that he could take this program back to the days of Steve Lavin, much less John Wooden. I
couldn't bear the sight of another game of Bryce Alford jacking up ill-advised shot after ill-advised shot, playing over much
more talented players, loafing on defense and still having the audacity to yell at other players after one of his jump-in-the-airand-then-try-to-pass forays into the lane became a turnover. For the first time in my life, I stopped watching. And I haven't
restarted. i know there is no point until Alford is gone. We have seen enough of him as a coach to know, he just can't do
what it takes to make UCLA basketball great again. He can't do what it takes to make the program one we can be proud of.
He can't bring the passion back to the fan base.
Chancellor Block, this fan base can be revitalized. UCLA basketball can once again be defined by excellence. Please,
exercise your leadership abilities and bring UCLA through this dark period. You can be the hero of this story; fire Alford and
bring hope back to Westwood.
Thank you for your consideration.
Best,
Jeff Gavenman, class of 2001
From:
To:
Cc:
Subject:
Date:
Chris Isham
Sapiro, Aaron
UCLA Basketball
Friday, March 11, 2016 5:32:16 AM
> Dear Chancellor Block, Director Guerrero, and Assistant Director Rebholz,
>
> I am writing to express my deep concern for the UCLA Basketball program. I am currently a Wooden Athletic
Fund member at the "Bruin All-Conference" level. I have consistently progressed my donor level over the years
despite my level of income and while putting three children through college.
>
> As a proud UCLA Class of 1988 graduate, my whole life centers around UCLA Athletics. I have donated
thousands of dollars to UCLA Athletics. I schedule family outings, work trips (if possible) and other activities
around my ability to watch UCLA Football, Basketball, Baseball and Softball games on television. To my wife's
chagrin, my family room is stocked with UCLA footballs, helmets, batting helmets, basketballs, bobble heads,
pennants and team photos.
>
> My career as a Marine Officer kept me out of the UCLA area and I was unable to attend most athletic events.
However, I am the fan that sat in a Lawton, Oklahoma bar full of Oklahoma State Cowboys and loudly cheered our
Bruins on in the 1995 Final Four semifinals. I am the fan that sat in the Washington D.C. bar full of Maryland
Terrapins and loudly cheered on our Bruins during our dismantling of that team in the 2000 Sweet Sixteen. I am
the fan that sat in a Bangkok hotel room and listened to our Baseball team on the internet as they beat CSUF in the
2013 Super regionals, I am the fan that woke up in a Tokyo hotel at 0200 to watch UCLA beat Texas 66-3 in 1997
on Armed Forces TV. I am the fan that uses all sorts of silly superstitions for "good luck" in all our games. There
are countless other instances like these where I have done my best to cheer on my Bruins in spirit and
demonstration.
>
> I am the fan that donates money to the baseball team despite losing in the regionals, the softball team despite
losing in the World Series, and the football team when they lose their best defensive player. I do that because "next
man up" includes us alumni and we should do everything we can to help our teams. In every one of those cases, I
did so because even in losing, I was so very proud of each of those teams. All of them played with heart, passion,
and pride.
>
> I cannot say that about our current basketball program. Sadly, I am embarrassed of our team and the manner in
which they have played. We have a very talented group of players that possess poor leadership, lack team
chemistry, and most of all what appears to me as pride in being a UCLA Bruin. Despite stellar recruiting classes,
the Basketball program has digressed over the past three years. While I was unimpressed with the hiring of Coach
Steve Alford, I kept quiet and hoped that he would be successful. I even donated money to the program during his
first year. The perception of nepotism, poor team defense, and the ultimate embarrassment of badly losing to USC
three times in one year is unconscionable. I fear that continuing on this path will ultimately irreparably harm our
Basketball program.
>
> Mr. Guerrero you are "the next man up". I am asking you to step up and remove Coach Steve Alford as our coach
and hire someone who can restore our Basketball program to the elite stature it should be. While my donations are
small in comparison to many others, I cannot in good conscious donate any more money to UCLA Athletics until
this problem is fixed.
>
> Sincerely,
>
> LtCol Christian A. Isham USMC (ret)
> UCLA '88
>
From:
To:
Cc:
Subject:
Date:
Chris Isham
Sapiro, Aaron
UCLA Basketball
Friday, March 11, 2016 5:32:38 AM
> Dear Chancellor Block, Director Guerrero, and Assistant Director Rebholz,
>
> I am writing to express my deep concern for the UCLA Basketball program. I am currently a Wooden Athletic
Fund member at the "Bruin All-Conference" level. I have consistently progressed my donor level over the years
despite my level of income and while putting three children through college.
>
> As a proud UCLA Class of 1988 graduate, my whole life centers around UCLA Athletics. I have donated
thousands of dollars to UCLA Athletics. I schedule family outings, work trips (if possible) and other activities
around my ability to watch UCLA Football, Basketball, Baseball and Softball games on television. To my wife's
chagrin, my family room is stocked with UCLA footballs, helmets, batting helmets, basketballs, bobble heads,
pennants and team photos.
>
> My career as a Marine Officer kept me out of the UCLA area and I was unable to attend most athletic events.
However, I am the fan that sat in a Lawton, Oklahoma bar full of Oklahoma State Cowboys and loudly cheered our
Bruins on in the 1995 Final Four semifinals. I am the fan that sat in the Washington D.C. bar full of Maryland
Terrapins and loudly cheered on our Bruins during our dismantling of that team in the 2000 Sweet Sixteen. I am
the fan that sat in a Bangkok hotel room and listened to our Baseball team on the internet as they beat CSUF in the
2013 Super regionals, I am the fan that woke up in a Tokyo hotel at 0200 to watch UCLA beat Texas 66-3 in 1997
on Armed Forces TV. I am the fan that uses all sorts of silly superstitions for "good luck" in all our games. There
are countless other instances like these where I have done my best to cheer on my Bruins in spirit and
demonstration.
>
> I am the fan that donates money to the baseball team despite losing in the regionals, the softball team despite
losing in the World Series, and the football team when they lose their best defensive player. I do that because "next
man up" includes us alumni and we should do everything we can to help our teams. In every one of those cases, I
did so because even in losing, I was so very proud of each of those teams. All of them played with heart, passion,
and pride.
>
> I cannot say that about our current basketball program. Sadly, I am embarrassed of our team and the manner in
which they have played. We have a very talented group of players that possess poor leadership, lack team
chemistry, and most of all what appears to me as pride in being a UCLA Bruin. Despite stellar recruiting classes,
the Basketball program has digressed over the past three years. While I was unimpressed with the hiring of Coach
Steve Alford, I kept quiet and hoped that he would be successful. I even donated money to the program during his
first year. The perception of nepotism, poor team defense, and the ultimate embarrassment of badly losing to USC
three times in one year is unconscionable. I fear that continuing on this path will ultimately irreparably harm our
Basketball program.
>
> Mr. Guerrero you are "the next man up". I am asking you to step up and remove Coach Steve Alford as our coach
and hire someone who can restore our Basketball program to the elite stature it should be. While my donations are
small in comparison to many others, I cannot in good conscious donate any more money to UCLA Athletics until
this problem is fixed.
>
> Sincerely,
>
> LtCol Christian A. Isham USMC (ret)
> UCLA '88
>
From:
To:
Subject:
Date:
Rappaport, Lary Alan

Steve Alford and UCLA Basketball
Friday, March 11, 2016 6:05:15 AM

My father was a Trojan. Coach John Wooden made me a Bruin.
I watched and attended every UCLA basketball game possible. I had many amazing memories. Staying up late on Saturday nights to watch
the delayed feed. As a 14-year kid living in the Valley, riding to UCLA with my friends father who was in administration and running laps in
the gym so I could watch Coach run practice. Being in Pauley with my uncle watching the last home game that Lou Alcinder played for the
Bruins. The 88-game streak. Lee, Franklin, Wicks, Rowe. Steve Patterson and beating USC twice in 1971. Attending UCLA from 1972196 with Walton, Washington and Marques. Saying hello to Coach on campus. The 1975 Championship. Proudly wearing UCLA basketball
jerseys. Bartow, Cunningham, Brown, Farmer. Reggie shooting from the (818). Season tickets and taking my sons to watch the Harrick,
Lavin and Howland years. My sons having Coach autograph their shirts. Don. Earl, Baron. Ed. Charles. Toby. George Zidek (whose then
girlfriend and later wife was our nanny) giving me a team autographed ball after the 1995 Championship. The banners.
I had many amazing memories. Steve Alford has burned my memories and the UCLA basketball program to the ground and tilled them
with salt.
Steve Alford has turned a dynasty into a laughing stock. I no longer can watch UCLA basketball. I no longer attend games. I no longer
watch on TV. I no longer even listen on radio. All I have now is sadness and anger, and the empty, helpless feeling that there is nothing that
I can do to stop it. I can only watch Pauley burn and commiserate with my fellow BROs, while my fathers Trojans prosper at UCLAs
expense.
You, though, are different. You can do something about it. You can do something to make Pauley and UCLA Basketball great again, and
bring home another banner. If you do nothing, the memories of UCLA basketball held by my generation will fade into oblivion, and all that
people will know is USC basketball. Please, fire Steve Alford now. Save UCLA basketball. Hire Randy Bennett and Kerry Keating. Be
known as one of the people who had the vision, fortitude and love for UCLA that saved UCLA basketball from the ashes, and made it great
once again.
Lary Rappaport
Lary Alan Rappaport

Partner
Proskauer
2049 Century Park East
Suite 3200
Los Angeles, CA 90067-3206
d 310.284.5658
f 310.557.2193
lrappaport@proskauer.com
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From:
To:
Subject:
Date:
Timothy Maroney
Alford
Friday, March 11, 2016 6:14:18 AM
Please fire him. No passion

Sent from my iPad
From:
To:
Subject:
Date:
Timothy Maroney
Block, Gene
Alford
Friday, March 11, 2016 6:14:49 AM
Please fire him. His team performs way below standard.

Sent from my iPad
From:
To:
Subject:
Date:
Scott Duncan
UCLA Basketball
Friday, March 11, 2016 7:26:29 AM
I have been a life long fan, starting with watching the late night channel 5 broadcasts in the 1960s. I still have the
No. 1 line priority ticket for spending three nights sleeping outside Pauley before the UCLA-USC game (No. 1 vs
No. 2) in 1971. I was in San Diego for Coach Woodens last NC and in Philadelphia when we lost to Indiana in
the Final 4. I walked on the soccer team in 1978 (after six years serving my county in the Navy) and am a member
of the Varsity Club. I was on the team/booster plane for the Thanksgiving Alaska shootout back in the 80s. Jack
Haley once joked, 30 years ago, if he could be the godfather of my son; my wife attended the Hoopster meetings
that year while pregnant. My son saw his first BB game before he was three months old. I was one of three
civilians visiting the Houston space center with the team on the 25th anniversary of the Houston-UCLA game in
1993. I followed the team to Idaho, Oakland, and Seattle as we won the national championship. Coach Jim
Harrick once said, Duncan, you attend more practices then some of the guys on my team. Coach Lavin, during
the middle of Coach Howlands reign, ran into me in an elevator at a tournament and asked, hows it going,
Scott?. I was a member of the Coaches Roundtable for many years, and prior to the new seating arrangements
with the new Pauley had the best basketball seats in the house (6th row, mid court, behind the scorers table).
This year, I could barely watch most of the games even on TV. I even turned down free tickets to attend the
games. Coach Alford has sucked the life out of my enjoyment of UCLA Basketball. This year I budgeted more
for UCLA donations then I sent to UCLA (and I contributed to the Football facility in addition to a small amount
for the Varsity Club and for Wooden Athletic Fund); the rest I couldnt send in good conscience. Next year, if we
do not have a basketball coach I can support, I will further reduce my donations to the minimum amount to keep my
Varsity Club membership. Needless to say, my family and I will not be attending any basketball games.
Please find a new coach we can be proud of, and help revive my love for UCLA basketball.
Scott Duncan
UCLA 1980
UCLA Soccer: Fall 1978
From:
To:
Subject:
Date:
Scott Duncan
UCLA Basketball
Friday, March 11, 2016 7:27:31 AM
I have been a life long fan, starting with watching the late night channel 5 broadcasts in the 1960s. I still have the
No. 1 line priority ticket for spending three nights sleeping outside Pauley before the UCLA-USC game (No. 1 vs
No. 2) in 1971. I was in San Diego for Coach Woodens last NC and in Philadelphia when we lost to Indiana in
the Final 4. I walked on the soccer team in 1978 (after six years serving my county in the Navy) and am a member
of the Varsity Club. I was on the team/booster plane for the Thanksgiving Alaska shootout back in the 80s. Jack
Haley once joked, 30 years ago, if he could be the godfather of my son; my wife attended the Hoopster meetings
that year while pregnant. My son saw his first BB game before he was three months old. I was one of three
civilians visiting the Houston space center with the team on the 25th anniversary of the Houston-UCLA game in
1993. I followed the team to Idaho, Oakland, and Seattle as we won the national championship. Coach Jim
Harrick once said, Duncan, you attend more practices then some of the guys on my team. Coach Lavin, during
the middle of Coach Howlands reign, ran into me in an elevator at a tournament and asked, hows it going,
Scott?. I was a member of the Coaches Roundtable for many years, and prior to the new seating arrangements
with the new Pauley had the best basketball seats in the house (6th row, mid court, behind the scorers table).
This year, I could barely watch most of the games even on TV. I even turned down free tickets to attend the
games. Coach Alford has sucked the life out of my enjoyment of UCLA Basketball. This year I budgeted more
for UCLA donations then I sent to UCLA (and I contributed to the Football facility in addition to a small amount
for the Varsity Club and for Wooden Athletic Fund); the rest I couldnt send in good conscience. Next year, if we
do not have a basketball coach I can support, I will further reduce my donations to the minimum amount to keep my
Varsity Club membership. Needless to say, my family and I will not be attending any basketball games.
Please find a new coach we can be proud of, and help revive my love for UCLA basketball.
Scott Duncan
UCLA 1980
UCLA Soccer: Fall 1978
From:
To:
Cc:
Subject:
Date:
mike dubil
Guerrero, Dan
DO IT NOW!!!
Friday, March 11, 2016 8:08:19 AM
i wish to add my voice to the chorus of fans calling for the replacement of steve alford as ucla men's
basketball coach.
for me, it comes down to the old-school notion that what counts is not whether you win or lose, but how
you play the game.
fate has a hand in success or failure, but underachievement is the hallmark of poor leadership. from a
quality of play standpoint, ucla basketball has grossly underachieved for a couple of years now -inconsistent effort, weak fundamentals, poor player development, lack of teamwork, etc. i don't think that
changes with the arrival of a top 5 recruiting class, so what's the point of waiting?
as a general rule, i consider weighing in on a matter of this sort to be "none of my business." but, in a
sense it IS my business,becauseI have been a passionate UCLA fan for over 50 years, win or lose,
andthis is the first time i have been sufficiently outraged to express my opinion to the powers that be.
like hundreds, if not thousands, of others, i literally cannot and will not follow UCLA basketball until a
coaching change is made. this is not a threat, just a statement of reality to those who administer ucla
athletics.
i salute the athletic department for responding promptly and personally to friends of mine who have
weighed in on this matter. it's great to know that you are at least listening.
in my case, there is no need to respond. i've spoken my piece, and that's all i wanted to do.
thanks for reading this, and go bruins!!
From:
To:
Subject:
Date:
Steve Jonker
Regarding Steve Alford
Friday, March 11, 2016 8:23:03 AM
Gentlemen I understand you have been inundated with emails recently asking you terminate Steve
Alford's contract after what has been an extremely disappointing basketball season, so I
would first like to apologize for adding to the clutter in your already full inbox. It is only on
extremely rare occasion that I "complain to my representatives", but in this case, I feel it is
warranted. Like the many other Bruin supporters who have undoubtedly complained to you,
I firmly believe it is time for Coach Alford to go.
As a UCLA alum (Class of 1992), I've been a diehard (my friends would say, at times,
"obsessed") Bruin fan for the past nearly 28 years. For several years after graduation while I
remained in Southern California (San Diego), I had season tickets to UCLA football and
regularly attended UCLA basketball games. In 1994 (AFTER we had graduated), a couple of
friends and I had "UCLA" permanently tattooed on our bodies after the basketball team was
named #1 in the country going into its away game against Cal. Unfortunately, we lost that
game, but we like to think the tattoo karma paid off the next year in Seattle. Although now
living in Utah makes it more difficult to regularly attend games, I have continued my
relentless following of UCLA sports and other happenings - on gamedays (both football and
basketball), I still plan my schedule around the game, to the often displeasure of my wife.
Suffice it to say, I'm a HUGE Bruin fan. I've watched A LOT of Bruin basketball games and
seen more than a few ups and downs in the program over the years. Right now, the basketball
program is pretty much at one of the lowest points in my 28 years as a fan. Not since Steve
Lavin's last year has there been such a clear lack of team unity, dedication, and direction.
Under Coach Alford, the team has progressively gotten worse each year (not just in terms of
wins and losses, but in all facets of the game). I know a fan should support his team through
the good and the bad, but this rudderless team is so painful to watch that they are basically
unwatchable. In essence, the program has become an embarrassment. The precipitous drop
in attendance at games corroborates this sentiment.
I understand that there is a general understanding in athletic departments that a coach should
have at least four years to prove him or herself. And while such a principle seems generally
sound, blind adherence to that principle in the face of what is obvious - that Coach Alford is
not a long-term solution to bring UCLA basketball back to greatness - is beyond misguided.
By all accounts, the incoming recruiting class is a good one, so improvement in the W/L
record next year and an invitation to the NCAA tournament is, as I understand it, likely. But,
as with the several years we went to the tournament under Steve Lavin, is just making it to the
tournament enough? Shouldn't the team play with fire and obvious dedication to basketball
fundamentals? Those talented teams won in spite of Lavin, not because of him. That was
apparent to most fans from the outset, and eventually became readily apparent to recruits,
until finally the ship sank and Lavin was fired. Like so many other Bruin supporters, I think
it's clear the ship has already sunk on Coach Alford. Please don't let the potential for illusory
improvement next year delay what is an inevitability. Coach Alford is not the answer. He
never was.
For the sake of UCLA basketball, please terminate Coach Alford now and find the right
person to bring the program back to something we, as Bruin fans, can be proud of.
Sincerely yours,
Steve Jonker (Class of 1992)
From:
To:
Cc:
Subject:
Date:
Michael Zank
Guerrero, Dan
Losing donors
Friday, March 11, 2016 8:26:17 AM
Mr. Guerrero and Mr. Rebholz,

My understanding is that you have decided, inexplicably, to allow the current leadership of Ucla Men's Basketball
to further destroy the program and harm the reputation of the university for at least another season. I certainly hope
the decision to retain Mr. Alford wasn't made simply to avoid any embarrassment on the part of Mr. Guerrero for
firing his third consecutive men's basketball coaching hire. There is much more at stake than short-term financial
losses or hurt feelings.
If it is true that Mr. Alford will return, it is clear that Ucla Athletics' leadership is not exercising good stewardship of
its own resources and that of its donors.
Accordingly, my wife and I will not be continuing our pledged support of the Ucla Football Facility, and have no
plans to re-engage as Athletics donors as long as Mr. Guerrero is athletic director.
I'm sure we're not the only ones.
Best regards,
Mike Zank
> On Mar 10, 2016, at 9:27 AM, Michael Zank <mike.zank@

> wrote:
>
> Mr. Guerrero,
>
> I'm only writing because I've heard from multiple credible sources that rather than put out the fire that is the Men's
Basketball program and begin restoring it to greatness, you may be inclined to let it burn for another year (or two,
or three).
>
> If this is true, I would humbly caution you to consider what a grave and obvious mistake this would be. Fires can
cause irreparable damage and have a habit of spreading. Much of this damage is already evident to members of the
UCLA alumni and donor community (current and future), and you can sadly see its effects in the attitudes and
actions of people who love this University and desperately want to support it but believe that to do so at this time
would only be prolonging a toxic and harmful situation.
>
> It is unfathomable to me that in the face of unparalleled unity and support from so many thousands of Bruins
desperately needing their beloved Hoops program to be saved, and the required course and urgency of action so
obvious, that the leadership tasked with its stewardship appears to be so unwilling to intervene.
>
> Please save UCLA Men's Basketball. I promise that Bruins everywhere have your back. We're counting on you.
>
> Respectfully,
>
> Michael Zank
> UCLA Anderson 07
>
>
>
>
>
From:
To:
Subject:
Date:
stevenk13@verizon.net
Block, Gene
Coach Alford
Friday, March 11, 2016 8:48:32 AM
Chancellor Block,
As an alumnus from the John Wooden era, I have always been proud of the strong academic, artistic and
athletic history of our university. More specifically, as you know, UCLA Men's basketball has long been
one of the nation's premier programs, thanks to the guidance and wisdom of Mr. Wooden. And while
subsequent coaches have not always lived up to the high standards which Wooden established, the
program has remained competitive, achieving regular and post season successes year after year.
Unfortunately, the current state of our Men's basketball program under the tutelage of Coach Alford is a
far cry from this tradition. As you may be aware, our team struggled continually through this season,
finishing 10th in the conference with a losing record, which culminated in a resounding first round
elimination in the Pac 12 tournament by our crosstown rival (the third loss to a team not known for it's
basketball program). Our players were humiliated in this last game, often looking devoid of spirit and
clueless, as has been the case throughout much of the season. This lack of direction coupled with the
lack of basic defensive and offensive schemes required to remain competitive point directly to Coach
Alford. He has digressed throughout his tenure as head coach. The blatant nepotism which has driven
away potential stand out players such as Zach Lavine and continually deprives new recruits of valuable
playing time, has no place in this program. Nepotism is always a detriment to any organization. That is
why many firms have clear policies against this practice.
Chancellor Block, I have sent a similar message to Athletic Director Guerrero. While I understand that
Coach Alford's large contract buyout clause may be a disincentive to end his tenure as head coach, I feel
that it is imperative to take immediate action to save our once proud (and now tenuous) Men's basketball
program from further damage.
Sincerely,
Steve K.
From:
To:
Cc:
Subject:
Date:
LoDuca, Paul
Rebholz, Joshua
UCLA Basketball
Friday, March 11, 2016 9:12:30 AM
Dear Sirs:
I am very disappointed that the decision was made to retain Steve Alford as coach of the
UCLA Basketball team. Bruins fans and supporters look to you to provide guidance as
caretakers of the program. I feel incredibly let down by your leadership which has
prioritized mediocrity over excellence.
The trajectory of the program is negative, the appeal of the program is waning, the support
of the coach has cratered. Alfords appropriation of the program for the benefit of his son
is abhorrent such obvious nepotism should not be allowed to continue. He has been
saved by recruits predisposed to coming to UCLA and by an Adidas supported AAU team
they are not signing on as a result of Alfords efforts. How leadership could look at
these issues, connect the dots, and then retain this head coach, who is the root of the
problem, is beyond comprehension.
This is a sad day for UCLA Basketball.
Paul LoDuca
From: LoDuca, Paul (Wealth Mgmt MS)

Sent: Thursday, March 10, 2016 8:29 AM
To: 'dguerrero@athletics.ucla.edu'; gblock@conet.ucla.edu
Cc: jrebholz@athletics.ucla.edu
Subject: Make UCLA Basketball Great Again
Dear Sirs:
The UCLA basketball season ended on March 9th. Another year of irrelevancy. Steve
Alford is the wrong coach for our team. The fans know it, the media knows it and you
know that to be true as well. Nothing is gained by delaying the inevitable.
Alford equates to mediocrity, nepotism and endless excuses. If you want the UCLA
program to be great, and it should be great, then make the right move and let him go.
Thank you.
Paul LoDuca
Paul LoDuca
Financial Advisor
The Linzmeier Group
Morgan Stanley Wealth Management
1901 Main Street | 7th Floor | Irvine, CA 92614

Direct: 949.955.7814 | Toll Free: 800.533.3402 | Fax: 949.833.3542
Email: paul.loduca@ms.com
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consent to the foregoing.
From:
To:
Cc:
Subject:
Date:
Matthew Crytzer
Guerrero, Dan
Re: UCLA Men"s Basketball - Change Needed
Friday, March 11, 2016 9:12:33 AM
Hello Mr. Guerrero,

I just heard that you decided to retain Steve Alford for next season.
As you can imagine, this is supremely disappointing.
It saddens me that I won't be able to pass along UCLA basketball to our kids, like my
mother and father did with me.
Good luck with your program.
Sincerely,
Matthew Crytzer
From: Matthew Crytzer <mdcrytzer@
>
To: "dguerrero@athletics.ucla.edu" <dguerrero@athletics.ucla.edu>
Cc: "gblock@conet.ucla.edu" <gblock@conet.ucla.edu>; "jrebholz@athletics.ucla.edu"
<jrebholz@athletics.ucla.edu>
Subject: UCLA Men's Basketball - Change Needed
Hello Mr. Guerrero,
My wife and I graduated from UCLA in 1997. While students at UCLA, we attended
many men's basketball games. We have very fond memories of these times.
After graduating, we still attended a few games each year, and I watched every other
game on TV.
We were both disappointed when Steve Alford was hired as the coach to replace Ben
Howland. We decided to give him a chance, but unfortunately, our fears have been
realized.
UCLA records for the past three years have steadily declined:
28-9
22-14
15-17
This season, we were blown out three times by bitter rival USC (in basketball...).
We have stopped attending games and sadly, I don't even watch them on TV any
longer. We won't be attending games or watching them on TV until a new head

coach is hired.
Please don't look to the 2016 recruiting class as the savior. It is fool's gold. They
won't be able to overcome the eventual transfers, the bad chemistry (Coach Alford
featuring his son), and Coach Alford's lack of coaching acumen.
Please don't fear the national media backlash at replacing a coach after three
seasons. Regardless of when a coaching change is made in UCLA mens
basketball, the media will always say that it is due to UCLA's unreasonably high
expectations. No championships in 20 years and missing the tournament 5 out of
the last 14 seasons... Does that say "High Expectations" to you?
Please don't worry about the curiously high buyout clause for Steve Alford. UCLA
fans will return as soon as the coaching change is made, and the revenue from the
increased attendance will help offset the cost of the buyout.
Please don't wait.

The time is now.
Sincerely,
Matthew Crytzer
From:
To:
Subject:
Date:
Dustin Thornburgh
re: UCLA basketball
Friday, March 11, 2016 9:26:28 AM
Chancellor Block,
I've followed UCLA sports since my father had me on his knee at the Rose Bowl. He attended UCLA when our
school represented greatness, achievement in academics, sports, and in life under the legend JRW himself. My
brother and I attended UCLA, following in our father's footsteps, never missing a game in either football or
basketball.
You would think such a deep rooted fandom would be unshakable. You would be wrong.
If the team I have invested in no longer represents what I stand for, and more importantly, if the administration that
represents the foundation of that program is in direct opposition to my beliefs, I am out. I am not one of those that
is waiting for CSA to get fired next year, as I have no doubt will happen. Too late. You've made your choice now,
in the face of an entire fan base mobilized against the so-called leader of this program. This is your moment, and
you are choosing the man who has never bought in to UCLA over the people that have been invested since they
even knew what a basketball was.
I will not be supporting UCLA basketball next year. I will not be supporting UCLA basketball the year after that,
and so on, even when you are the last person on the USS Alford and eventually realize he's a bottom 3 coach in the
Pac12.
You've also lost the next generation. No longer will my three children attend games at UCLA. They will support
their mother's program, LSU, where they have expectations for greatness. My father, Richard Thornburgh, stopped
his donations and season tickets last year (you can check it). My brother, also Richard Thornburgh, checked out of
the fan base two years ago when the hire was made and he found out CSAs background. Believe it or not, that kind
of thing means something to parents.
Geaux Tigers,
Dustin Thornburgh, class of 2000
From:
To:
Subject:
Date:
tyler ormiston
No more of my money for UCLA...period
Friday, March 11, 2016 9:33:06 AM
All: upon hearing word leak out this morning that UCLA will inexplicably be retaining Alford as
it's basketball coach and stewardship of our wonderful basketball program, I regret to say
that UCLA will NEVER receive one more penny from me from this point on until Alford is
gone. This includes not only donations to the basketball program but for all things related
UCLA academically. It also includes attendance to all UCLA relatedathletic games. Obviously
you have no care for our program -- so why should I either. Today is the dead you killed the
UCLA basketballprogram. With heavy heart and near tears in my eyes, I reluctantly say
goodbye.
Tyler
From:
To:
Subject:
Date:
tyler ormiston
No more of my money for UCLA...period
Friday, March 11, 2016 9:33:19 AM
All: upon hearing word leak out this morning that UCLA will inexplicably be retaining Alford as
it's basketball coach and stewardship of our wonderful basketball program, I regret to say
that UCLA will NEVER receive one more penny from me from this point on until Alford is
gone. This includes not only donations to the basketball program but for all things related
UCLA academically. It also includes attendance to all UCLA relatedathletic games. Obviously
you have no care for our program -- so why should I either. Today is the dead you killed the
UCLA basketballprogram. With heavy heart and near tears in my eyes, I reluctantly say
goodbye.
Tyler
From:
To:
Cc:
Subject:
Date:
Matthew
Guerrero, Dan
the basketball fiasco
Friday, March 11, 2016 9:47:30 AM
Dear Mr. Guerrero,

Thank you for letting me and the majority of the UCLA fan base know that our investment in
and attachment to the men's basketball program is of no interest or consequence to you or
howthe program is managed. This will free up a good deal of ourtime, money, and
emotional involvement that would have otherwise been squandered by following and
supporting UCLA hoops.
As you have hired and now retained Steve Alford in the face of all objective evidence, I wish to
congratulate you on one point. Without any doubt you have now leftyour indelible mark in
the annals of UCLA history. Irrespective of the statue in front of Pauley or the the name on
the court inside, for good or for ill, it is no longer Coach Wooden's program -- it is yours and
Coach Alford's. Should it succeed, all of the accolades will belong to you. Should it fail, well....
a half century of basketball royalty was a pretty good run, but I guessall things must come to
an end in the fullness of time.
Good luck,
Matt Henderson
P.S. As I will no longer be following the program, please extend my congratulations to Coach
Alford and his son Bryce for each mark in the UCLArecord books Bryce achieves next year.
I'm sure those accomplishments will be a source of great personal pride to them both.
P.P.S. One point of parting advice... you may want to reconsider the policy of only hanging
national championship banners in Pauley. Putting up some Sweet 16 banners mayhelp keep
people occupied and make the place look less empty anddated.
From:
To:
Subject:
Date:
Jaime Goldfarb
Please Remove Me from All Contacts Lists
Friday, March 11, 2016 10:04:07 AM
Now that it appears you have decided to retain Steve Alford I kindly request that I be removed from
all contact lists. I will not be supporting any UCLA program (in any form, be it donations to the WAF,
attendance at events, purchase of merchandise, and subscription to the PAC 12 Network) until a
change is made not only at the coaching level, but given this decision, at the Executive/Athletic
Director level. This decision is beyond comprehension and I have now lost faith in all so-called
leadership for our athletic programs.
Regards. Jaime Goldfarb
-----------------------Jaime Goldfarb, Ph.D.

CEO, Goldfarb Educational Consulting
562.219.2175 (o)
(c)
From:
To:
Subject:
Date:
Kenji Kumara
Block, Gene
OC article on hiring
Friday, March 11, 2016 10:33:56 AM
http://www.ocregister.com/articles/alford-533943-guerrero-wrote.html
From:
To:
Subject:
Date:
R. Brink
Block, Gene
Please Fire Alford
Friday, March 11, 2016 10:42:01 AM
Dear sir, please end the UCLA career of Steve Alford.

In his third year he just led a fairly talented team to the worst record I can remember. In my
opinion this is largely because he insists on showcasing his son, a player with some offensive
capabilities who is clearly unable or unwilling to play any defense.
Roy Donald Brink
Engineering class of 68, MBA class of 92
From:
To:
Subject:
Date:
Ryan Wagstaff
Fire Steve Alford now!
Friday, March 11, 2016 10:43:13 AM
I've stopped all UCLA donations and I refuse to donate until Alford is fired.
Ryan Wagstaff - Class of 1998
From:
To:
Cc:
Subject:
Date:
Attachments:
Matthew Yee
Rebholz, Joshua; Guerrero, Dan
Block, Gene
Ruining UCLA Basketball
Friday, March 11, 2016 10:53:41 AM
Image.png
Dan Guerrero and the Entire Athletic Department,

I am an alumnus from the Class of 2013, but I have been a Bruin since I was born because
both of my parents and numerous aunts and uncles attended UCLA. Faced with a limited
budget upon graduation, I had the choice of buying UCLA Football Season Tickets or UCLA
Basketball Season Tickets. The decision, in reality, was an easy one. I bought the football
tickets. The team played harder, it was a coach that I liked, and I could see progress and
professionalism from Day 1. It was a vision that I could get behind. That being said, I had
hoped in the future that one day I would be able to buy basketball tickets and support our
basketball players like I supported our football players. I now fear that I may never be able to
again support the basketball team. Growing up in he 90's, I never thought I would see the day
when our great basketball tradition and legacy has fallen on such hard times. I am writing you
this letter to wonder what motivations you may have to retaining Steve Alford.
In your response to the petition, you wrote that progress is not a straight line. However, if you
review the records of Coach Alford you will see that there is no progress. In fact, what you
see is a regression, in win percentages across the board. You can blind yourself with lies but
the proof, as they say, is in the pudding. Alford has failed to make any progress as a coach, in
fact, his teams have taken an overall step backwards each year, and ironically, this is in a near
straight line. Additionally, in year one, we were a clear tournament team, and advanced to the
Sweet Sixteen. in year two, we were a fringe tournament team who happened to get lucky and
go on a run, you could argue that the ends justified the means in this year. In year three, we
are in tenth place, with a losing record overall and won 1/3 conference games in the regular
season and were crushed by our little brother in basketball three times. We are not a
tournament team. If you say the ends justify the means for year two, how can you not apply
the same standard to year?
Secondly, there is clear lack of professionalism and accountability with which you have
allowed Alford to run the program. His son, Bryce, is not a leader. He is a cancer to team
chemistry. If you watch the game, as you claim to do, you will often see Bryce play with no
effort or interest on the defensive end and shoot rushed shots as if he thinks he is the Steph
Curry of college basketball. He is not. He shoots an abysmal shooting percentage and as I said
play little to no defense on every possession. And I mean every possession. He also happens
to lead the team in minutes played at over 36.2 minutes per game. That seems like a lot
minutes for a guy who doesn't play for half the game. Not only this, Steve has demonstrated
that he cannot and does not view all players equally, benching players like Prince Ali or Jonah
Bolden or Aaron Holiday for lacking defensive effort, but sticking with Bryce regardless of
how he plays. In addition, you see Bryce yelling at other players for not hustling to get loose
balls, not passing him the ball, etc. This is clear nepotism and it is not professional in any
way. It's no wonder that this team quit on Alford down the stretch. They know that there is no
way for any of them to hold Bryce accountable because the Coach Dad won't do it. You cite
future recruiting classes as a reason for optimism, I see future recruiting classes as more
wasted opportunities. The new players will come in and see that Bryce is running the show
and being actively showcased by his dad and their effort, like our current players effort will
diminish so severely that we will again see why Steve is not fit to be our coach.
Maybe it is not the on-court results that are the most concerning to you and you care about the
financial aspect, as I know you do. I will never support the team financially as long as Alford
is there. To put it this way, if someone paid me to go to the games, I would still decline the
ticket. The lost revenue in donations and ticket sales is something that will cripple the
program in the long term and you have personally overseen the downfall of our program.
Having been a recent graduate, I know of no one from my circle of friends who has season
tickets to the basketball games. The recent alumni don't care about our basketball team. You
missed capitalizing on the newest market and with the latest decision you have made, this will
probably never be fixed. Your approach to constantly ignore the current study body is not
sustainable. Who will be your big time donors once the older donors move on or pass away.
Lastly, maybe it is the legacy that you have built that you are trying to protect. You have
ruined that too. In my mind, you had the opportunity to make your wrong a right. You could
have gotten rid of this cancer of a coach, and had a chance to wipe the slate clean, and
perform a thorough search to find a new coach, a coach fit to carry on the legacy at UCLA.
Instead, you chose not to. With the mitigation clause in his contract, the buy out would seem
more manageable, you also could shave off some of your exorbitant salary to help personally
correct the mistake you made. You legacy is now forever linked with this losing coach and I
think we both know where this road ends. As an AD you've received the benefit of the doubt
for past failed coaches, like Dorrell, Neuheisel, and the end of Howland's tenure. As they say:
Once is an accident, twice is coincidence and three times is a pattern. What happens when
you make the same mistake a fourth time?
You have disgraced UCLA basketball and made it second fiddle in Los Angeles, and a
punchline throughout the country. Your whole response to the petition was full of lies and
your bureaucratic nature all only confirms to me that I made the choice when I chose football
over basketball. Hopefully the next athletic director and next coach will make it possible for
me to love UCLA again.
Matthew Yee
Class of 2013
Sent from Outlook Mobile
From:
To:
Subject:
Date:
Attachments:
Scott Revlin
RE: Reflections on this season
Friday, March 11, 2016 10:54:15 AM
image001.png
image002.png
First, let me express my displeasure that none of you felt the need to respond to my email
yesterday. Not even a courtesy form-letter response. Im not Casey Wasserman, but Im the guy
the Annual Fund calls in the evenings. A guy who recently attended the Spirit Squad fundraiser at
Pauley with my varsity athlete wife. A Bruin Varsity Club member, a thrower of Chancellors Club
parties. The son of two Bruins. Wassermans pockets are deeper, but theres only one of him.
There are THOUSANDS of me. And you need us to fill Pauley, to network on UCLAs behalf in our
communities, and buy your sweatshirts at Costco.
Second, the rumored decision to keep Steve Alford at UCLA is unfathomable. Our once proud
program has been reduced to a punchline. I recommend you turn on any sports radio talk show on
your way home tonight to hear how both commentators and callers alike feel about the state of the
program. Change, immediate change, is needed now to avoid the program slipping to irrelevancy.
Take action.
Regards,
Scott Revlin
Class of 1999

Clinical Manager
STAR of CA
(805) 644-7827 Office
Cell
starofca.com
From: Scott Revlin

To: dguerrero@athletics.ucla.edu' <dguerrero@athletics.ucla.edu>; 'gblock@conet.ucla.edu'
<gblock@conet.ucla.edu>; 'jrebholz@athletics.ucla.edu' <jrebholz@athletics.ucla.edu>
Subject: Reflections on this season
I think we all woke up with a little less pep in our steps this morning. Watching our storied blueblood basketball team underperform in a massive way is emotionally draining. The goal now should
be to be solution focused; what gets the program back where it should be?
Unfortunately, the key variable the last three years has been the leadership of Steve Alford. Game
planning has been poor, execution has been poor, and talent utilization has been poor. You might
point to backing in to the tournament last year, or the big wins this season, as successes. I
disagree. Steve has shown us that his teams are fundamentally incapable of sustained, quality play.
Catching a hot streak and making the sweet 16 should not validate his abilities; it should make us
question his inability to sustain that quality of play across a 30 game season.
The Alford supporters also point to his recruiting acumen as a rationale for keeping him.
Unfortunately, they are overestimating his role. UCLA has always, and will continue to, recruit
itself. We have a beautiful campus in a beautiful city. We have banners hanging from the rafters.
We have a brand recognized world-wide, and provide one of the best educational environments
anywhere. Those are what brings in recruits, not Steve Alford. My fear is that with another year of
Steve Alford, our coaches WILL have to start recruiting because of the damage Steve Alford is doing
to our brand.
A few years back, I wrote you a similar letter about Rick Neuhesiel. We all know how hard it was to
let a fellow Bruin go, but could you have imagined just a few short years ago that Jim Mora could
have completely changed the culture of our football program and brought us back to the national
conversation? Its time to make that same tough choice.
Regards,
Scott Revlin
Class of 1999

Clinical Manager
STAR of CA
(805) 644-7827 Office
Cell
starofca.com
From:
To:
Cc:
Subject:
Date:
Nolon Mavar
Guerrero, Dan
Block, Gene
Please step down as UCLA AD
Friday, March 11, 2016 11:20:03 AM
You are the worst AD in the country and have destroyed the UCLA brand. Please do the right
thing for UCLA and step down so a real AD can step in and fix the sinking ship.
Thank you for understanding,
Nolon Mavar
Class of 2002
From:
To:
Cc:
Subject:
Date:
Nolon Mavar
Block, Gene
Guerrero, Dan
FIRE DAN GUERRERO NOW
Friday, March 11, 2016 11:22:46 AM
Gene,
Please do the right thing and fire Dan Guerrero if he does not have the decency to step down
as UCLA AD. You are allowing him to turn UCLA athletics into a disgrace.
Thank you for understanding,
Nolon Mavar
Class of 2002
From:
To:
Subject:
Date:
Feldman, Larry
RE: AD
Friday, March 11, 2016 11:45:50 AM
Dear Chancellor:
I am aware that you have to make many difficult decisions. However, it baffles me that you
retain our AD in light of:
1) He did not find a replacement for Ben Howland before he fired him. The Va Tech and Butler
coaches didnt want the job. Better to wait another year and make sure you get someone
good and not leftovers.
2) He did not do his homework on Alford or he would have known that a rape apologist would
not be acceptable on this campus.
3) He continues to give Alford contract extensions that he does not deserve. Last year he
extended Alford even though we had zero wins against top 50 teams and did not deserve an
NCAA bid. The facts that we got a bid and performed better than expected ignore the facts
that we had a bad season and did not deserve a bid in the first place.
4) He continues to give Alford extensions even though coach plays favorites for his son in terms
of minutes played and lack of defensive skill. His son is the worst defensive player on the
team-that is widely acknowledged. Such favoritism to the detriment of the team should
not be rewarded by the AD.
On a personal note, I attended one of the pre-game dinners last year and I was embarrassed by how
juvenile and immature this 50 year old man was. He acted like a 19 year old jock and embarrassed
several freshmen players in front of the entire room. Had my 30 year old son behaved like that he
would have heard from me. But I guess the performance was ok for the AD.
These are not intelligent decisions that the AD is making. And yet he makes twice what you make. I
dont get it.
Sincerely,
Lawrence T. Feldman
Professor
MIMG
UCLA HEALTH SCIENCES IMPORTANT WARNING: This email (and any attachments) is only intended
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From:
To:
Subject:
Date:
Ryan Smiley
Please Retain Steve Alford
Friday, March 11, 2016 11:53:16 AM
Chancellor Block, Mr. Guerrero and Mr. Rebholz,
I am sure you have received an email or two over the last few weeks in regards to our current
basketball coach and situation but I wanted to provide an opposing point of view. PLEASE RETAIN
STEVE ALFORD. My parents attended UCLA and I got my MBA from Anderson. My parents have
been season ticket holders for many years and I have loved the Bruins for my entire life. Blue and
gold runs deep in our family.
So why would anyone ever argue to keep Steve Alford? 3 reasons resonate with me:
1. I have 2 young children. We have attended 7 games this year. I need to always buy 2 extra
tickets since my parents only have 2. Right now, this is very, very easy for me to do and
candidly I get them for free most nights. There is something priceless about seeing your
two children run up and down the aisles without interrupting the experience for other fans.
Additionally, we preach diversity in our house so seeing my 2 little boys slowly develop
strong feelings for USC is a pleasure for me. Please dont take these things away from me.
2. Growing up in LA, not surprisingly I have a good deal of friends that are also diehard UCLA
fans. Steve & Bryce Alford have brought us all back together. I havent received these many
calls, emails and texts about the state of UCLA basketball...EVER! I am truly appreciative of
how we have all grown closer over the last year.
3. Some would say that I never saw a shot that I didnt like while playing basketball as a kid --and as an adult. There are many things that I see in Bryce Alford that remind me of myself.
Steve also gives me the hope that I can teach my boys that winning isnt everything so long
as they are the featured players on the teams that I coach. Personal glory ahead of team is
an admirable trait.
So thank you for considering my plea to retain Steve Alford and this brand of basketball for UCLA.
Ryan S.
From:
To:
Subject:
Date:
Todd Moodey
Guerrero, Dan; Rebholz, Joshua; Chancellor Gene D. Block
Steve Alford
Friday, March 11, 2016 11:56:46 AM
Gentlemen-I have been a long-time supporter of UCLA athletics and a season-ticket holder in both football and
basketball until recently, as the amount of time I spend away from southern California has grown.
If, as is apparently the case, you have decided to retain Steve Alford as the men's basketball coach, it is a
dark day indeed for the UCLA athletic program. Alford has underachieved consistently, placed his son
Bryce's fortunes above that of the team, and his coaching has never exhibited any of the signs of a truly
excellent coach of the sort UCLA should have.
Excellent coaches tend to "outperform" their talent. I well remember the early days of Ben Howland's
tenure, when his teams, although not overly talented, played hard and with excellent fundamentals
(especially defensively). It was not surprising, then, that his subsequent teams had the success they
enjoyed when he was able to bring in the talent.
Alford's teams, on the other hand, show no true fundamental excellence, play really poor defense, and
frankly don't look excited and eager to play for him. These are not traits that are going to disappear with
the influx of talent next year (assuming there aren't so many departures that there is in fact a net influx).
It's absolutely clear to me that next year's team will underperform just like this year's, BECAUSE
ALFORD IS A MEDIOCRE COACH AND MEDIOCRE COACH'S DON'T ACHIEVE GREAT RESULTS.
If you're truly in doubt about this, just re-watch the games.
I'd hate to feel this is a case of taking the milk out of the refrigerator, realizing it's spoiled, but putting it
back into the refrigerator in the hope that tomorrow it will be okay. But I fear that is the situation. Please
make the wise and corect decision to fire him now rather than next year, which is the inevitable outcome.
By doing so, you will take the first step on the path to our glorious program's recovery, thereby regaining
much of the goodwill you've lost with true UCLA fans over the past few seasons.
Regards,
Robert Todd Moodey
Anderson MBA 1991
From:
To:
Subject:
Date:
Mike Pniewski
dguerreo@athletics.ucla.edu; Block, Gene; Rebholz, Joshua
Steve Alford needs to go - now
Friday, March 11, 2016 11:58:28 AM
Mr. Guerreo, Chancellor Block, Mr. Rebholz

I am writing to say enough is enough, its time for Steve Alford to be let go.
Time and time again, his team is beating themselves because they cant defend anyone. There
is an obvious lack of team discipline and an unacceptable lack of fundamentals.
And the after losing to USC for THIRD time this season in the Pac-12 Tournament, Coach
Alford says to the media the loss is on him because he did a poor job preparing for the game.
There is NO excuse for being unprepared for the post-season against your arch rival. The
goal for every season is to win your conference tournament and get to the big dance and make
a run for the title. After months of practice and prepping for that goal - he does a poor
job????
Coach Alford may be a good man with good intentions but hes no longer qualified to coach at
UCLA, which is still one of the premier jobs in college basketball. We need a coach that can
produce the high standards of play that is a tradition in Westwood.
As an alumni and life-long fan of the program, make the change and let Steve Alford go.
Mike Pniewski
Class of 1983
-Mike Pniewski
Actor, Speaker, Author
http://www.facebook.com/MikePniewski
www.acttowin.com
www.mikepniewski.com
ph
fax 678-403-2381
"We make a living by what we get,
we make a life by what we give"
--Winston Churchill
From:
To:
Date:
Mike Pniewski
Friday, March 11, 2016 12:02:20 PM
Mr. Guerrero, Chancellor Block, Mr. Rebholz
I am writing to say enough is enough, its time for Steve Alford to be let go.
Time and time again, his team is beating themselves because they cant defend anyone. There is an obvious lack of team
discipline and an unacceptable lack of fundamentals.
And the after losing to USC for THIRD time this season in the Pac-12 Tournament, Coach Alford says to the media the loss is
on him because he did a poor job preparing for the game. There is NO excuse for being unprepared for the post-season
against your arch rival. The goal for every season is to win your conference tournament and get to the big dance and make a
run for the title. After months of practice and prepping for that goal - he does a poor job????
Coach Alford may be a good man with good intentions but hes no longer qualified to coach at UCLA, which is still one of
the premier jobs in college basketball. We need a coach that can produce the high standards of play that is a tradition in
Westwood.
As an alumni and life-long fan of the program, make the change and let Steve Alford go.
Mike Pniewski
Class of 1983
-Mike Pniewski
Actor, Speaker, Author
http://www.facebook.com/MikePniewski
www.acttowin.com
www.mikepniewski.com
ph
fax 678-403-2381
"We make a living by what we get,
we make a life by what we give"
--Winston Churchill
From:
To:
Subject:
Date:
van ben chiu

Block, Gene; Guerrero, Dan
Donated to the UCLA school of Engineering
Friday, March 11, 2016 12:51:53 PM
I am extremely unhappy with the direction of the UCLA basketball program. Will reconsider all future donations to
UCLA for lack of accountability.
Best regards,
Van
Van Ben Chiu, PhD
From:
To:
Cc:
Subject:
Date:
Christopher Winkler
Guerrero, Dan
Block, Gene
Steve Alford
Friday, March 11, 2016 12:54:34 PM
Dear Dan,
We have been loyal supporters, season seat holders and annual donors of
Bruin football and basketball for over 55 years.
I am writing to express my severe disappointment in the declining state of

UCLA basketball and this years underachieving team. It is sad to witness such
a glorious bruin tradition spiraling downward with Steve Alford in control. He
needs to be fired immediately. Allowing him to remain coach will cause us to
reconsider our future support.
I understand losing, but they way we lost so many games and got blown out is
totally unacceptable. This was evident dating back to last season, despite
luckily getting to the sweet 16.
All season long this bruin basketball team displayed a lack of effort, teamwork,
and hustle. Very poor fundamentals, very little player development and
Nepotism. Simply put, this translates to poor leadership. Just atrocious. We
have become the laughingstock of college basketball.
Fire Steve Alford today, our support as well as thousands of others is in

jeopardy.
Thank you,
Christopher Winkler
From:
To:
Subject:
Date:
andrew koenig
Decision to Keep Coach Alford
Friday, March 11, 2016 12:59:10 PM
Your decision has broken the hearts and spirit of thousands and thousands who love this
cherished program. It will take years to recover from your decision, as when Alford is
eventually fired -- it is inevitable -- the cupboard will be bare and those who love this
program will feel even more disenfranchised and despondent. The eventualhealing of this
program has been severelydamaged by your taking the easy way out. Andrew Koenig
From: andrew koenig <andrewtkoenig@
>
Sent: Thursday, March 10, 2016 9:16 PM
To: dguerrero@athletics.ucla.edu; gblock@conet.ucla.edu; jrebholz@athletics.ucla.edu
Subject: Coach Alford
You are all distinguished and intelligent men. You must know in your heart of hearts that this
is going to happen -- you can do it now or in 2 years (next year will be a one-year uptick based
on the talent level -- but the principles will not change and if you do it now, next year will be
evenbetter and a launching point toward a great future rather than a one-year aberration
after which it will beeven more difficult to make the change). All of us in Bruin Nation are in
purgatory---PLEASE release us and give us hope. I and many of us love UCLA basketball more
than words can adequately express and it is painful to the core to see what has happened to
CoachWooden's precious program and legacy. I have NEVER been moved to write something
like his before as I know we are dealing with real people's and families' live. However, having
the rightprotector andsteward of this precious program is more important than any one
person or family's interest. It is inevitable, so please do the right thing NOW and releaseall of
us inBruin Nation from this purgatory and give us hope. Thank you, Andrew Koenig
From:
To:
Cc:
Subject:
Date:
Mitchell Austin
Guerrero, Dan
Re: Removal of Coach Steve Alford
Friday, March 11, 2016 1:09:51 PM
Mr. Guerrero,
I've seen the latest news reports that indicate that UCLA plans to retain Coach Alford. I hope
this is entirely false.
The UCLA Men's Basketball Program is not owned by a few of the biggest donors. Especially
those donors who were involved with the hiring of Coach Alford and may feel that their
reputation is at stake if Alford is fired.
Rather, the UCLA Men's Basketball Program is owned by all of the fans, alumni and others
who hold the Program close to our hearts.
Please perform your duties as AD and listen to the fanbase. We have spoken loudly and
clearly and will continue to do until Coach Alford is fired.
Sincerely,
On Mar 10, 2016, at 10:50 AM, Mitchell Austin <mitchellaustin@
> wrote:
Messrs. Guerrero, Block and Rebholz,

I am writing to urge you to immediately remove Coach Steve Alford as the Mens
Basketball Head Coach. While, as Mr. Guerrero has noted, progress does not
always proceed forward in a straight line, it also does not proceed backward in a
straight line. This would be regress which is what has occurred in Coach
Alfords second and third seasons at UCLA.
In his first year, Coach Alford finished with an overall record of 28-9, a Pac-12
season record of 12-6 and a Sweet 16 loss. In his second year, Coach Alford
finished with an overall record of 22-14, a Pac-12 season record of 11-7 for a
4thplace finish and a Sweet 16 loss. In his third year, Coach Alford currently has
an overall record of 15-17, a Pac-12 season record of 6-12 for a 10thplace finish
and no NCAA tournament bid. The facts are clear; Coach Alfords program has
regressed, not progressed.
This regression is the result of a number of Coach Alfords failures. He has failed
to develop players that have remained in his program. He was unable to recruit
positions of need in his first and second years. He has a blind spot for his son,
Bryce. His teams lack an identity. Most significantly to me as a Bruin fan is that
Coach Alford appears to lack a passion for UCLA Basketball. While he may be
passionate about the game of basketball, he does not appear to respect the history
of the UCLA Basketball Program.
Please immediately remove Coach Alford.

Sincerely,
From:
To:
Subject:
Date:
Raj Patel
Block, Gene
Fire Alford Now
Friday, March 11, 2016 1:24:08 PM
Regards,
Raj Patel
Talent Scout, Global G&A Recruiting
DIRECT +1 415 580 3531

MOBILE+
Autodesk, Inc.
111 McInnis Parkway
San Rafael, CA 94903
www.autodesk.com
From:
To:
Cc:
Subject:
Date:
Michael
Rebholz, Joshua; Guerrero, Dan
Block, Gene
Please fire Coach Alford
Friday, March 11, 2016 1:25:20 PM
It is beyond obvious that Coach Alford is killing UCLA basketball and severing the bond many, many
fans and supporters have with the athletics program. We are long time WAF donors but feel the
department is betraying us by retaining Coach Alford. Please refrain from any further solicitations of
funds for as long as Coach Alford remains at UCLA. I also wish to cancel my remaining installments
for the Wasserman Center. We are angry the department chose to ignore the pleas and concerns of
the genuine fans.
Michael Tanaka & Jill Ishida
From:
To:
Subject:
Date:
Nathaniel T. Dang
Re: UCLA Basketball
Friday, March 11, 2016 2:01:40 PM

I have read the recent reports that you have decided to retain Coach Alford, against the wishes
of thousands of boosters, fans, and alumni. I sincerely hope that such reports are false. I also
hope that you understand the folly of such a decision, even if it is tacitly approved by a few
large donors.
Experienced fundraisers know that breadth of participation is key to a successful long-term
fundraising effort. For example, my other alma mater, Washington University in St. Louis, is
extremely diligent in encouraging and recognizing participation at ALL giving levels. They
know that a $200 donation can become a $2,000 donation, and eventually, a $200,000
donation. As you may know, Washington University has an alumni base of less than 1/20th
of UCLA's. Despite that fact, in late 2012, they announced a campaign to raise $2.2B by the
year 2018. In 2015, they had already received $2.1B in funding, and subsequently revised the
campaign goal to $2.5B. This is possible in large part because Washington University has
carefully nurtured and recognized its relationships with alumni and donors over the course of
decades.
By contrast, a short-sighted decision to retain Coach Alford despite the widespread
disapproval of a large segment of the donor base bears the very significant risk of alienating
said donors. Indeed, I have heard from some of my peers, many of whom are now advancing
their careers at some of the finest law firms, hospitals, universities, and companies in the
United States, that UCLA Basketball is "not worth the investment." By that, they mean not
only the financial, but the emotional and time investments that it takes to support the program.
They do not bother to watch UCLA basketball games anymore - not even on TV. Sadly,
after a lifetime as a fan of Bruin basketball, I am reaching that same point. So I pray that you
appreciate the risk of alienating an entire generation of donors that would otherwise
financially support our basketball program. If that decision has already been made as
reported, so be it. I wish the UCLA basketball program all the best.
Regards,
Samueli School of Engineering and Applied Science '08
Sent from my iPad
On Mar 10, 2016, at 6:42 PM, Nathaniel T. Dang <dang.nathaniel@
> wrote:

Further to my email below, last night's historic and unmitigated disaster against
USC was emblematic of the "foundation" (or lack thereof) that Coach Alford is
laying for our basketball program.
The word "legacy" is often thrown around lightly; however, it is appropriate in
bother rehashing the many complaints that you have likely received regarding
Coach Alford, except to say that Coach Alford failed, miserably, to meet the
minimum expectations for a coach at UCLA -- not just from the standpoint of
wins and losses, but also from a moral and character standpoint. His teams do
not exhibit the effort, particularly on the defensive end of the court, that is
expected at an institution like UCLA. Accordingly, I cannot in good faith
support an athletic department that continues to allow Mr. Alford to embarrass
our university.
I wish you the best and I look forward to once again financially supporting our
Bruin athletics programs, if and when Mr. Alford is dismissed and replaced with
a head coach worthy of our great institution.
Go Bruins,
From:
To:
Cc:
Subject:
Date:
Ira Swartz
"Ira Swartz"; Guerrero, Dan; Block, Gene
Smith, Brian; Junker, Alicia
RE: Fire Steve Alford immediately!
Friday, March 11, 2016 2:15:35 PM
Brian and Alicia,
I am beside myself at the decision to retain Steve Alford!!! I guess Im not much of an
influential donor!
Sadly, I will not renew my season tickets for 2016/2017 and you can drop me from Bruin
Legends.
Ira Swartz
From: Ira Swartz [mailto:iswartz108@

]
Sent: Wednesday, March 09, 2016 8:53 PM
To: 'dguerrero@athletics.ucla.edu'; 'gblock@conet.ucla.edu'
Cc: 'Smith, Brian'; 'Junker, Alicia'
Subject: Fire Steve Alford immediately!
Dan,
I am a 1966 UCLA alumnus. Furthermore, I am a Bruin Legends WAF member and hold both
football and basketball season tickets, which I have had for well over 25 years. My wife and I
have not attended the last half-dozen basketball games as we have lost all interest in UCLA
basketball. It is both embarrassing and disgraceful to see what has happened to the UCLA
basketball program!
There is NO argument left to keep Steve Alford! You need to do the right thing by recognizing
the mistake you made in his original hire, and terminate him immediately. If you fail to do so,
your legacy, in my opinion, will be the A.D. who destroyed UCLA basketball.
If you do not immediately terminate Steve Alford, I can promise you that I will NOT renew my
basketball season tickets and furthermore substantially cut back my contributions to the
WAF. This is not intended to be a threat but simply a promise.
Sincerely,
Ira Swartz
From:
To:
Subject:
Date:
Isaac Matarasso
Fwd: Please make a change - Men"s basketball head coach...
Friday, March 11, 2016 2:28:15 PM
Dear Mr. Rebholz, Mr. Guerrero and Chancellor Block,

I heard through media reports today that the UCLA administration is not considering a men's
basketball coaching change at this time. What a shame. I respectfully disagree with this
decision, if indeed true.
In all my years supporting UCLA, I have never heard such unanimous uproar over a situation
as faced right now. I believe a big mistake is being made and I needed to share my opinion
with you.
I certainly hope different news comes out of the administration shortly. How wonderful
would that be...
I understand this must be very stressful for you to deal with, but I am emailing again because I
would feel amiss if I did not do so.
--Best regards, Isaac Matarasso (Class of 1989)
---------- Forwarded message ---------From: Isaac Matarasso <imatarasso@
>
Date: Wed, Mar 9, 2016 at 9:52 PM
Subject: Please make a change - Men's basketball head coach...
Dear Mr. Guerrero,
I realize you are in a difficult position with regards to dealing with the coach of the UCLA
basketball program, but I had to take a moment this evening reach out and express my
frustration directly to you.
What concerns me most about Coach Alford is that I don't see him as a fit within our athletic
culture and program. Further, he has lost the support of the overall fan base and alumni. If
people do not have the desire and want to invest their energy in supporting the current coach,
winning or losing doesn't really matter much. UCLA basketball support is one of the greatest
marketing tools the university has at its disposal, yet we are losing precious years in regaining
proper support for the program.
Honestly, last year, the team was on the cusp on not making the tournament and played well
for two games to make the sweet-sixteen, but it was a frustrating season overall. This season
was that much worse, because we saw the talent play to its potential at times, but essentially
give up the 2nd half of the season. It does not speak highly to the coaching staff.
I found it intriguing that my 7-year old son said to me this evening, "don't worry dad, UCLA
will better in football, UCLA is always better in football than basketball".

We are losing generations of future fans also.
Thank you for taking the time to read this and I hope you will make a decision to make a
change that will positively impact the school, our student athletes, the community and the
alumni.
--Best regards, Isaac Matarasso (Class of 1989)
From:
To:
Subject:
Date:
Brent Armitage
Block, Gene
UCLA Basketball Season Ticket holder - WAF Donor - Please Fire Steve Alford
Friday, March 11, 2016 2:36:03 PM
better.
Best,
Brent Armitage
From:
To:
Cc:
Subject:
Date:
Marc Bretter
Guerrero, Dan
RE: Reaching Out
Friday, March 11, 2016 2:38:30 PM
Ive heard that a decision was reached to retain Steve Alford as basketball coach. Truly an appalling
decision.
You may not care, but Ive never seen so many people associated with UCLA so galvanized in one
direction. In fact, I dont think you truly understand how perilous of a possession this puts UCLA
athletics. With the LA Rams coming to town creating even more choices, a slight downturn for
football or decision by Coach Mora to leave, would be devastating. The basketball program is now
dead to more people than you truly realize. This is going to cost UCLA way more than $10 million
spread over 5 years.
From: Marc Bretter

Cc: gblock@conet.ucla.edu; jrebholz@athletics.ucla.edu
Subject: Reaching Out
Importance: High
Mr. Guerrero:
Im from a UCLA family. My dad graduated in 1949 and my uncle in 1951. They were fraternity
brothers and good friends of Mo Ostin. The 2 of them and 3 other friends had 8 season tickets the
opening year of Pauley and had them until the 1990s when the group fell apart due to my uncle
passing away and other factors. I went to elementary school at Warner Avenue across the street
from UCLA where my best friends were Willie Naulls and Mike Warrens kids (both still close
friends). I was a ball boy in 6th grade. I played basketball at Harvard-Westlake when my
teammates/dear friends Jason and Jarron Collins were recruited to UCLA, so I spent a lot of time
hanging out in the basketball office with Coach Harrick and Lavin. Needless to say we were a diehard UCLA family and UCLA basketball has been a big part of my life.
Now that Im in my 30s and have my own children, I want nothing more than to start the ritual of
getting season tickets. However, about a year ago when I was deciding what to do, I chose to spend
$20k annually on Clipper Season Tickets and a partial Laker Season. I do use them for business, but
living in Beverly Hills and working in Brentwood, I would much rather spend that money attending
games at UCLA. However, I could not and will not contribute to a program led by Steve Alford. A
person bereft of morals, who grossly engages in nepotism and who has proven over a 20 year
career to be an average coach. My dislike for Steve Alford is so great, it prohibits me from donating
to Athletics in general, despite how fondly I think of Coach Mora and his team (Ive had the
opportunity to spend time with Coach Mora, Josh Rosen and Jordan Payton and they represent
everything I grew up loving about UCLA). You made a brilliant hire there with Jim Mora, but keeping
Steve Alford threatens to undo all the wonderful things that you have done for UCLA.

Despite perception, UCLA fans are reasonable. We dont expect Brad Stevens to walk through the
door. Take a chance on someone young or an out of the box idea like Randy Bennett with Kerry
Keating as lead assistant. I dont care what 1 year recruits are coming next year (and trust me they
will still come because of the 4 letters not because of our Coach).
My Dad is 88 and UCLA basketball is one of the few things he looks forward to. Believe it or not, this
program means so much to people, that his disdain for Alford is actually affecting his enjoyment of
his last few years of life. Please do what needs to be done and restore our sacred program.
Best,
Marc Bretter
Principal
Cresa Los Angeles

11726 San Vicente Boulevard, Suite 500|Los Angeles, CA 90049
310-207-1700 tel|310-943-5141 direct|310-351-0481 cell
www.cresa.com
From:
To:
Subject:
Date:
Steve Havas
Re: UCLA Basketball
Friday, March 11, 2016 3:03:01 PM
LOL. I tried to be somewhat polite in my first email.

Doubling down on a bad decision has rarely worked in the history of the planet. Holy cow,
this coach has:
* Showcased his son at the expense of more talented players
* Driven off NBA talent (see last two drafts)
* Shown no ability to get his team to play a lick of defense, starting with his son
* Had a declining record for three straight years resulting in the 4th losing season in the
history of UCLA basketball.
Your public 'counter' to this? Sweet Sixteens? (after miserable regular seasons, given his
talent and lucky to get there). Kentucky this year? Ignoring Kentucky of last year and the
rest of this miserable season.
Mr Block, I hate to say this, but this is now on you. You've got an athletic director who is
digging in to hope his bad hire works out, contrary to all evidence. Four years to make a
decision? Are you kidding me? With a community in an uproar. Sometimes, you actually do
need to listen to what the world is telling you.
Mr Guerrero, I strongly suggest you or someone you trust actually TALK TO THE PLAYERS
who are by any account, giving up on this coach. Isn't your job to make sure that no manager
in your area is failing their 'staff' (in this case, team).
At any rate, this ain't going to affect the UCLA pocketbook directly ... it's just a mild rant
because UCLA currently deserves it for this terrible waste of what was the greatest program
in the history of college athletics.
On Thu, Mar 10, 2016 at 3:03 PM, Steve Havas <steve.havas@
Dear Mr Guerrero,
> wrote:
I am a lifelong Bruin, a UCLA grad, and a lifetime alumni member. I am not much of a
donor to UCLA's athletic program. My major gift to UCLA will come as part of our estate
which hopefully will not occur for 40 more years, will not go to the athletic department, and
is not dependent upon what happens in basketball. So this is not about a booster leveraging
our money to put pressure on an Athletic Department that barely knows me. Instead, this
simply comes from a proud UCLA graduate.
Coach Alford is failing the student athletes in his care, the fans, and the school. Regardless
of your public protestations about Sweet Sixteen's and the like, I don't believe that you are
actually happy with ANY of the three years of his leadership of the program. Each year
worse than the prior. This decision should not be about money, optics, 'giving him a
chance', or anything other than: is Alford the right guy to return UCLA Basketball to the
elite status we are full capable of having.
Fire Alford, now. Seal your positive legacy as the caretaker of all things Bruin.
cc: Chancellor Block, and Mr Rebholz,
-Steve Havas
-Steve Havas
From:
To:
Cc:
Subject:
Date:
Jim Sanford
Guerrero, Dan
Block, Gene
keep coach steve alford
Friday, March 11, 2016 3:10:36 PM
Dear Mr. Guerrero: For what it is worth, please keep Steve Alford as your basketball coach. He will bring
you the championship that you want. Also, I have never seen as program that has a group like Bruins
Nation that does everything to discredit the coach. Best wishes . . . . Jim Sanford, professor
From:
To:
Subject:
Date:
Denis Ryono
Block, Gene
men"s basketball coaching situation
Friday, March 11, 2016 4:03:44 PM
Dear Sir,
I am a lifelong UCLA hoops fan and alumnus, having graduated in 1970 after matriculating in
every one of Lew Alcindor's years as a Bruin.
I rarely write letters such as this, but I am compelled to object to continuing Steve Alford's
contract as our head coach of men's basketball.
The evidence on Steve Alford's coaching acumen is very alarming. His year one performance
was based on inheriting a roster with a huge amount of NBA talent and experience. In year
two, he was lucky to get into the tournament. Many thought UCLA did not deserve a berth.
This year, we don't even qualify for the NIT. The performance of this year's team shows the
same negative trend, including the humiliation of losing three games to SC, all by wide
margins.
Alford's bad judgment in several areas can be considered even more problematic. In his first
UCLA press conference, his defensive posture over the Paul Pierce situation at Iowa
exhibited a serious lack of accountability. It took a second press conference and apparently a
serious amount of "coaching" on his response for him to just admit a minimal amount of
regret over what transpired. That is not the sort of moral center that we should have in the
head of our basketball program.
More directly harmful to the success of our basketball team has been the nepotism Coach
Alford has shown toward the use of his son. Despite the opinion of many, many basketball
experts that Bryce Alford is at best a mid-level Pac-12 guard, his father gives him huge
minutes per game in the face of mediocre shooting and horribly bad defense. Bryce's issues
on defense stem from average speed and quickness and very poor effort, which is by far
worse. Coach Alford calls his son one of the team's leaders. Then incredibly he wonders why
he can't get better defense out of his team! This blatant nepotism is the main reason why I
have zero confidence in continuing to put the future of UCLA basketball in the hands of Steve
Alford. We can and must do better.
It is not unprecedented to cut loose a coach after three years or less. It has happened in elite
programs such as North Carolina and Kentucky. Such decisiveness could be an important
factor in how these programs continue to be "elite" year after year. Look at our attendance
numbers trending down. Look at our team performance trending down. Consider the unprecedented level of demand for a new coach. It is time to act.
Sincerely,
Denis Ryono
1970 graduate of UCLA
From:
To:
Subject:
Date:
Jay Steinbeck
Block, Gene
Athletic Director
Friday, March 11, 2016 4:28:21 PM
to: Chancellor Block,

I have donated in excess of $500,000.00 to UCLA and sponsor a business seminar. I have written to you several
time regarding your chosen A.D Gue rrero. As has been proven, that arrogant, incompetent moron has selected
three incompetent coaches in his "tenure". By the way, I have written to you and him every time he selected the
incompetent coaches - two in football and one in Basketball. Given your non ending support and the HUGE
money lost by UCLA because of your continued support I have already taken some steps to reduce my support
and waste of money for UCLA.
1. I had 4 basketball tickets for more than 30 years. This year I reduced to two and will not purchase basketball
tickets next year if the coach remains.
2. I will purchase only two football tickets this year.
3. Stop my Wooden donation of $13,500 per year.
4. Will not contribute any more money to UCLA until you leave.
With no respect,
Jay Steinbeck.
From:
To:
Cc:
Subject:
Date:
Michael Mccaffrey
Guerrero, Dan
UCLA Men"s Basketball & Steve Alford
Friday, March 11, 2016 4:29:01 PM
Mr Guerrero,
I write to you as an Alum with eight UCLA graduates over three generations in my
family
I am embarrassed and appalled at the state of UCLA Men's Basketball.
Embarrassed at the utter lack of discipline, desire and defense exhibited under Steve
Alford.
Appalled at the sheer nepotism of Steve Alford using UCLA Basketball as a
showcase for his son, Bryce.
In my 53 years of being a fan I have never been so angry and disappointed at the
UCLA Athletic Department.
Steve Alford is killing this program. Three straight years of diminishing wins. The first
year he got lucky inheriting a squad with 8 players now playing professionally in the
NBA or abroad, who were well coached by Ben Howland. It has been downhill ever
since. And, it is not just the losses - but how the games were lost. Steve Alford has
proven himself to be a mediocre coach. But you know that. I am sure that you have
been by inundated by fans furious at how BAD UCLA Basketball has been played
under Steve Alford. As an athletic department, how can you tolerate the nepotism he
exhibits for his son?
He needs to be fired today.
Please don't insult my intelligence by reciting platitudes: Two Sweet Sixteens? Steve
Lavin managed better than that and you fired him. And since when was a Sweet
Sixteen appearance been the measure of UCLA Basketball? Beating UK. Gonzaga &
AZ? It just underscores how the talent on this team has under performed. Any
success of next year's recruiting class will just mask the cancer that is Steve Alford's
tenure at UCLA.
My whole family (who have given UCLA tens of thousands of dollars) has vowed to
not watch or attend another UCLA Men's Basketball game until Steve Alford is fired.
We will not donate a single penny to UCLA until Steve Alford is fired. Personally I
have decided to cancel my UCLA men's football if Steve Alford is not fired before the
July due date.
And if you won't fire him, then I believe you should be fired. This is your legacy, Dan.
We loyal fans endured tens years of football mediocrity under Karl Dorrell and Rick
Neuheisal, coaches you hired. And Fired.

If you don't fire Steve Alford, you will forever be remembered as the man who killed
UCLA Basketball.
Mike McCaffrey
Class of 1985
From:
To:
Cc:
Subject:
Date:
michael j. mccaffrey
Guerrero, Dan
UCLA Men"s Basketball & Steve Alford
Friday, March 11, 2016 4:41:20 PM
Mr. Guerrero,
As UCLA Alum and five decade supporter of UCLA Basketball, I can no longer
support UCLA Basketball.
I cannot support the lack of discipline, desire or defense the team plays with under
Steve Alford.
I am appalled at the sheer nepotism he has exhibited in showcasing his son Bryce.
I will not watch or attend another UCLA Men's Basketball game until Steve Alford is
removed.
I will not donate another dollar to UCLA until Steve Alford is removed.
I will not be renewing my Football tickets due in July if Steve Alford is not removed.
And please, spare us fans the platitudes: Sweet Sixteens are nor the bar for UCLA.
Beating UK, AZ and Gonzaga only underscores how under performing the talent on
this team is. Next year talent infusion will mask the cancer to UCLA that Steve Alford
has become.
Fire Steve Alford. Now.
Mick Mcbryde - Class of '81
From:
To:
Subject:
Date:
Jeremy Borden
Block, Gene; Chancellor Gene D. Block
Top 25 Rankings: UCLA Football and Basketball on Dan Guerrero"s Watch
Friday, March 11, 2016 4:54:39 PM
I am dismayed by the decision to retain Coach Steve Alford in light of his abysmal three year track record.
Please reconsider retaining Coach Alford. I also encourage you to closely examine the on field
performance of UCLA's "revenue" sports under Dan Guerrero - hardly a record to hang your hat on.
UCLA Football:
UCLA football's ranking in final AP poll of season during Dan Guerrero's tenure:
1. 2002: Not ranked.
4. 2005: 16.
6. 2007:Not ranked.
7. 2008:Not ranked.
12. 2013: 16.
13. 2014: 10.
UCLA football has been unranked in the final AP poll of the season for 11 of the 14 seasons Dan
Guerrero has been athletic director.
Source:http://www.sports-reference.com/cfb/schools/ucla/
UCLA Basketball:
UCLA basketball's ranking in final AP poll of season during Dan Guerrero's tenure:
1. 2002-03: Not ranked.
2. 2003-04: Not ranked.
3. 2004-05: Not ranked.
4. 2005-06: 7.
5. 2006-07: 7.
6. 2007-08: 3.
7. 2008-09: 18.
8. 2009-10: Not ranked.
9. 2010-11: Not ranked.
10. 2011-12: Not ranked.
11. 2012-13: 24.
12. 2013-14: 20.
13. 2014-15: Not ranked.
14. 2015-16: Not ranked.
UCLA basketball has been unranked in the final AP poll of the season for 8 of the 14 seasons Dan
Source:http://www.sports-reference.com/cbb/schools/ucla/
From:
To:
Subject:
Date:
Jeremy Borden
Block, Gene; Chancellor Gene D. Block
Top 25 Rankings: UCLA Football and Basketball on Dan Guerrero"s Watch
Friday, March 11, 2016 4:55:40 PM
I am dismayed by the decision to retain Coach Steve Alford in light of his abysmal three year track record.
Please reconsider retaining Coach Alford. I also encourage you to closely examine the on field
performance of UCLA's "revenue" sports under Dan Guerrero - hardly a record to hang your hat on.
UCLA Football:
UCLA football's ranking in final AP poll of season during Dan Guerrero's tenure:
4. 2005: 16.
6. 2007:Not ranked.
7. 2008:Not ranked.
12. 2013: 16.
13. 2014: 10.
UCLA football has been unranked in the final AP poll of the season for 11 of the 14 seasons Dan
Source:http://www.sports-reference.com/cfb/schools/ucla/
UCLA Basketball:
UCLA basketball's ranking in final AP poll of season during Dan Guerrero's tenure:
1. 2002-03: Not ranked.
2. 2003-04: Not ranked.
3. 2004-05: Not ranked.
4. 2005-06: 7.
5. 2006-07: 7.
6. 2007-08: 3.
7. 2008-09: 18.
8. 2009-10: Not ranked.
9. 2010-11: Not ranked.
10. 2011-12: Not ranked.
11. 2012-13: 24.
12. 2013-14: 20.
13. 2014-15: Not ranked.
14. 2015-16: Not ranked.
UCLA basketball has been unranked in the final AP poll of the season for 8 of the 14 seasons Dan
Source:http://www.sports-reference.com/cbb/schools/ucla/
From:
To:
Subject:
Date:
Jake Bryan
Chancellor Gene D. Block; Rebholz, Joshua; Guerrero, Dan
Re: Fire Alford leave Adidas
Friday, March 11, 2016 4:55:41 PM
You guys are worthless... Bringing Alford back? I'll stop at nothing now to talk about what a
joke Ucla athletics has become. You are the definition of spineless. It's the blind leading the
blind with your group. Pauley will be empty next year again, players will declare and transfer
and we will still be led by our nepotistic joke of a coach.
Oh and we all can't wait until you screw up the apparel deal. You'll do the simple thing and re
up with adidas because you guys don't work and lack vision. Adidas is shit, we look like shit
and recruits laugh at adidas.
Keep it up AD brain trust, your legacy has already been sealed. Spineless losers.
Sent from my iPhone
> wrote:
Out of curiosity... Are you guys aware of what Ucla fans think of adidas? Are you
checking Bruin Report Online, Bruins Nation, Twitter and Facebook UCLA
athletic pages?
If you are in touch with those pages and outlets I'm sure you know how much the
fan base hates adidas. Everyone would rather see is with Nike, Jordan brand or
Under Armour. Everyone is scared to death because they think you won't
negotiate and will just take adidas' desperate money heave at you guys.
I'm begging you, please get something done with Nike, Jordan brand or Under
Armour. Sales will increase, it will be great publicity to reinvigorate the fan base
and recruits will love it.
I'm sending this now because all bruin fans know that you guys just stopped by
adidas hq. A big Ucla kiss up banner can't right the wrongs that adidas has done.
Terrible uniforms and no feeling at all of being a flagship school. Adidas is and
has been a joke. Please make the right move. Get the fans and recruits pumped.
This is your chance to shine!
Sent from my iPhone
> wrote:
To you guys as well...

From: Jake Bryan <jakebryan02@
Date: March 3, 2016 at 11:10:15 AM PST
>
Subject: Fire Alford leave Adidas

Long time supporter of Ucla athletics, I can't do it
anymore for hoops if Alford is retained. Done watching,
attending, everything.
I'm also done buying Ucla gear if we can't figure out a
way to go Nike, Jordan Brand or Under Armour. Adidas
is trash, they've ruined our football uniform and it isn't
popular with high school recruits.
Done...
- Jake
Sent from my iPhone
From:
To:
Cc:
Subject:
Date:
Carrie White-Parrish
Guerrero, Dan
Re: the state of the program
Friday, March 11, 2016 4:56:56 PM
Dear Dan.
I've just heard today that you will be retaining Steve Alford, the worst coach in UCLA
history. I am disgusted, appalled, and outright horrified by this announcement. I have a
few thoughts. 1. You must actually be blind to what is going on in the world around you. 2.
You must not actually care about UCLA, our lofty history, and the brand itself. 3. You
must not actually care that you are killing the basketball program through supporting a
coach who has proven that he not only cannot coach, but is also not a responsible or
respectable steward of the UCLA name, 4. You are secret members of the Worship Bryce
Alford club, and 5. You are, in fact, the worst AD team this fine university has ever seen.
I am heartbroken at this turn of events, and I believe nearly the entire UCLA fan base
stands with me on this. You made a mistake in hiring Steve Alford, who isn't fit to polish
John Wooden's shoes. You made a mistake with the buyout clause. And now you've failed
to rectify your mistake, and have instead initiated a program-killing decision. You, sir, are
not a good representation of the university that I was born and bred to attend.
I and the entirety of my family and social network will no longer be supporting UCLA,
though it crushes me to have to say that. We will not be buying UCLA gear, we will not
be attending games, we will not be supporting the teams, and we will certainly not be
donating what amounted to tens of thousands of dollars every year to the university I was
once proud to stand behind. I will not return to UCLAmy stomping grounds since I was
a childuntil the taint of Steve Alford has worn off the hallowed steps of Bruin Walk.
You have now irrevocably hitched your wagon to that of Steve Alford, a rape apologist,
nepotist, and poor coach. Good luck.
______________________________________________
Editorial Director, Publisher

GlassHouse Press
From: Carrie White <carrie.white@glasshousepress.com>

Date: Friday, March 4, 2016 7:45 AM
Cc: <jrebholz@athletics.ucla.edu>, <gblock@conet.ucla.edu>
Subject: the state of the program
Dear Sirs
I grew up on UCLA lore. In fact, I was born to it. Both of my parents went to UCLA, and
were there for the Wooden years. My mother was a tutor to Walton and his gang. My father
hid from the Black Panthers in Royce when they invaded the campus. They lived and breathed
John Wooden, and taught me everything I needed to know about how to get into UCLA
myself. In fact, the common joke is that I was bred to go there.
Some of my earliest memories are of watching Bruin basketball. I remember seeing Reggie
fly. I cheered for what we called the 5 MsTracy Murray, Mitch Butler, Derrick Martin,
Gerald Madkins, Don Maclean. I was pacing outside of my house, listening to my dad and
sisters scream, when Tyus made his layup against Minnesota. And in the end, when it came
down to choosing a college, I went to UCLA for the academics, yes, but because UCLA
basketball ran through my blood like oxygen.
I got there a year after the national championship and was there during the fall into the Lavin
years. I graduated in 2000 and suffered through those embarrassing years of no basketball
identity. I was ecstatic when Howland came on board, and I supported him and his hardnosed style up until the end. I met him several times, and really liked him personally, as
well as his style and passion for UCLA. When Steve Alford arrived, I was disappointed, but
wanted to give him the benefit of the doubt. Maybe the AD had seen something no one else
knew. Maybe he really was the one to bring the program back up. We have all, however, seen
that this is not the case. I dont know whats going on behind the scenes, and I dont know
what the motivations or political agendas are. I dont know how we got to this point.
What I do know is that Ive never been so embarrassed to be a UCLA basketball fan. Ive
never intentionally ignored my TV when theres a game on. Ive NEVER been able to say I
dont care about any of the players on the team. Not even during the Lavin years was I so
disillusioned with our team and what it was doing to our lofty history. I can say without a
doubt that Ill be withholding any and all support financial and otherwise until this
problem within the program is fixed. I absolutely cannot condone contributing to the downfall
of our program, or the man men who are allowing our tradition to be flushed away like
this. Please, for the love of all that is UCLA, fix the problem. Fire Steve Alford and find us a
coach worthy of those four letters.
Class of 2000
______________________________________________
Editorial Director, Publisher

GlassHouse Press
From:
To:
Cc:
Subject:
Date:
michael mccaffrey
Guerrero, Dan
Rebholz, Joshua; Chancellor Gene D. Block
Steve Alford is a disaster for UCLA Basketball
Friday, March 11, 2016 4:59:00 PM
Mr. Guerrero,
As UCLA Alum as a member of a family of eight UCLA graduates over three
generations, I can no longer support UCLA Basketball.
I cannot support the lack of discipline, selfish play or lack defense the team plays with
under Steve Alford.
The sheer nepotism he has exhibited in showcasing his son Bryce is disgusting and
appalling.
My family and I will not watch or attend another UCLA Men's Basketball game until
Steve Alford is removed.
My family and I will not donate another dollar to UCLA until Steve Alford is removed.
Our family I will not be renewing any of our sets of season tickets for Football tickets
due in July if Steve Alford is not removed.
And please, spare us fans the platitudes: Sweet Sixteens are nor the bar for UCLA.
Beating UK, AZ and Gonzaga only underscores how under performing the talent on
this team is. Next year talent infusion will mask the cancer to UCLA that Steve Alford
has become.
Fire Steve Alford. Now.
Or forever be known as the man who killed UCLA Basketball.
Mike McCaffrey - Class of 1955
From:
To:
Cc:
Subject:
Date:
Aaron Weinberg
Guerrero, Dan
Block, Gene
UCLA alumni are very disturbed by direction of the UCLA basketball program
Friday, March 11, 2016 5:04:14 PM
Dear Dan Guerrero,

I am writing as a very troubled and concerned UCLA fan and alumnus.
Our basketball program is headed in the wrong direction under the
current coach.
I used to be the biggest UCLA basketball fan and I would organize my
busy schedule around watching UCLA games live in person. Now I can
barely stomach recording them on Tevo. I used to be a regular season
ticket holder but the quality of basketball has become so poor over
the last few years that I have given up my season tickets and I know
many who have done or intend to do the same. As you are well aware,
the once proud and storied program that the great Coach Wooden built
is in shambles and Pauley pavilion looks like a ghost town on game
day.
Steve Alford is not the right coach for multiple reasons:
1) The quality of basketball is poor with no defense and poorly
executed offensive sets
2) The players are not developing and improving the way they should
under a coach (I.e. Noah Allen, Tony Parker, Prince Ali and last year
Zack Lavine who required the NBA coaching to see his true potential
etc) they display poor fundamentals and organization.
3) Most coaches hit their stride during their 3rd year in a program
when they have their own recruits and have had time to implement their
system. In Alford's case this was one the worst years in UCLA
basketball history and a complete embarrassment. Eevery year that
Alford has been coach, we have had a worse league and overall record.
4) The two sweet 16s are overstated in your publicity information.
When Alford came on as coach, the cupboard was not bare as he was
gifted many of the remaining pieces of Howlands #1 recruiting class. A
sweet 16 his first year should have been the minimum expectation given
the talent. The second sweet 16 was a bit misleading since UCLAs path
was made easier due to higher ranked teams being upset before we could
face them.
5) Alford's nepotism and insistence on making his son the centerpiece
of the team has cost UCLA better recruits who chose other schools and
also made existing players leave earlier than planned (I.e zac lavine
and maybe prince Ali will be next) Bryce Alford could be a role
player and spot up shooter but he does not have the talent to be the
go to player and face of UCLA basketball.
6) No unproven coach deserves ridiculous contract security such as a
10 year contract with a $10 million dollar buyout. Alford's track
record at Iowa and New Mexico hardly merit this type of job security
at one of the most storied programs in history. A persons track
record is important in predicting ones future success and Alford does
not have the stats to back it up. Very few coaches deserve such an
inflated contract and those being the likes of coach K, Bill Self, or
Tom Izzo but again these are PROVEN coaches. Alford should have had a
4-5 year contract with a condition that if he proves himself worthy,
only then can he be granted a bigger contract.

7) UCLA fans are often criticized by the media for having too high
expectations. I don't find this true. We do not expect to be #1 every
year but given our history, and the fact that we are in the heart of
LA, have a beautiful campus, big media market, and excellent academics
we should always have top recruiting classes and be competitive with
the Dukes, UNCs, Kentuckys, and Michigan states of the world, year in
and year out.
8) I don't buy the excuse that Alford has a great recruiting class
coming in so we should retain him. The man has had talent every year
he has been here and has failed to fully develop it and produce an
acceptable product on the court! We have become worse every single
year. We will always get good recruits and any future coach hired
should be able to land top players because after all this is UCLA.
Every year we wait for change is another year where we continue to
destroy Coach Wooden's legacy.
My friends and I, who are all passionate alumni and care greatly about
UCLA, are willing to help in any way we can. Maybe an alumni/fan
committee should be established to allow the athletic department to be
in touch with the pulse of the fan base on this as well as other
issues. This would reduce anger and alienation amongst the fans
because right now most fans feel as if they are not heard or
understood by the department (just see all the fan message boards
circulating on the web). This sentiment is risky and threatens to
destroy future support.
It saddens me greatly to see the state of UCLA bball. It is time to
right the wrong and make a coaching change. This hire was a risky,
costly, and failed experiment that isn't working and will not work.
The UCLA fan base is angry as evidenced by the lack of ticket sales
and petitions circulating on the web. The university will continue to
lose revenue and be a basketball embarrassment until a coaching change
is made. A coaching change will be made it is just a question about
how long we will have to wait. Why delay the inevitable any longer.
Please make a change now or else risk UCLA falling into an
irreversible and irrelevant basketball abyss.
Sincerely
Aaron S. Weinberg, MD
UCLA Alumnus, Class of 2005
aaronsweinberg@
From:
To:
Cc:
Subject:
Date:
Rick Gombos
Guerrero, Dan
Chancellor Gene D. Block; Block, Gene; Rebholz, Joshua; Rick Gombos
UCLA Basketball...very sad
Friday, March 11, 2016 5:13:54 PM
Mr. Guerrero:
I am truly disappointed in your decision to back and retain Coach Alford for another year.
As you are keenly aware, there are very few ways for alumni to stay attached to their Alma Mater.
There are very few ways for us to pass along our school pride to our children. The current state of
UCLA Basketball (and Football for that matter) pretty much takes away this avenue for me. I cannot
support this coach and program (donations, tickets, gear), in any way.
As a youth coach and the son of two aspiring athletes, I can only point to UCLA Basketball as to
how not to play the game. I can't believe I am saying this about John Woodens program. (truly
shameful)
I can only hope you reconsider your actions and make the tough (but correct) call to relieve Coach
Alford as our basketball head coach. Our program and university deserve better.
Unfortunately, I will not support UCLA athletics (or the university) in any way until you do the right
thing.
Sincerely,
Rick Gombos
Class of 1999
From:
To:
Cc:
Subject:
Date:
Rick Gombos
Guerrero, Dan
Chancellor Gene D. Block; Block, Gene; Rebholz, Joshua; Rick Gombos
UCLA Basketball...very sad
Friday, March 11, 2016 5:15:04 PM
Mr. Guerrero:
I am truly disappointed in your decision to back and retain Coach Alford for another year.
As you are keenly aware, there are very few ways for alumni to stay attached to their Alma Mater.
There are very few ways for us to pass along our school pride to our children. The current state of
UCLA Basketball (and Football for that matter) pretty much takes away this avenue for me. I cannot
support this coach and program (donations, tickets, gear), in any way.
As a youth coach and the son of two aspiring athletes, I can only point to UCLA Basketball as to
how not to play the game. I can't believe I am saying this about John Woodens program. (truly
shameful)
I can only hope you reconsider your actions and make the tough (but correct) call to relieve Coach
Alford as our basketball head coach. Our program and university deserve better.
Unfortunately, I will not support UCLA athletics (or the university) in any way until you do the right
thing.
Sincerely,
Rick Gombos
Class of 1999
From:
To:
Subject:
Date:
DEREK EARL VALENZUELA MATEO

Make a change
Friday, March 11, 2016 5:34:43 PM
Dear sirs,
I am proud Bruin from the High School Scholars Program to Undergrad and Graduate School.
My brother and I were raised as Bruins and both attended when revenue athletics were
respectable and accomplished.
I'm writing to articulate my reasons for not renewing either my football and basketball season
tickets given the recent release about Coach Alford's retention. We have a loyal group of 16
football seats and 4 basketball seats. As of Vegas, all 4 hoops seats will not be renewed with
some football to be cut as well. It is unthinkable that this man was ever even considered let
alone hired with such a generous compensation package given his lack of on court success
and his downright immoral behavior protecting his player's sexual offenses. Abominable.
Despite this we have given the Athletic department the benefit of the doubt with both Coach
Dorrell and Coach Neuheisel (who we like as 84 Rose Bowl Champs and men but not as
UCLA head football coaches) and even understood that a change needed to be made with
Coach Howland.
These past three years in Pauley have been inexcusable. Minus the Pac 12 Tourney run in his
first year, Coach Alford's teams have been undisciplined, lax, and not "firing out." Sweet 16's
over lower seeds are not accomplishments at UCLA.
5 Sweet Sixteens for Lavin. Fired. 3 Final Fours with Howland. Fired. Banner 11 with
Coach Harrick. Fired. Alford isn't even in the same universe until he was shamefully put
there.
Please fix this abomination of nepotism, bad basketball, and embarrassment to our beloved
alma mater.
Until then, I cannot support UCLA Athletics and will instead remain active in Alumni
Association, Unicamp, and other mentorship programs with student groups where I know my
voice is heard and has a positive impact.
Derek Mateo 96 99
From:
To:
Subject:
Date:
DEREK EARL VALENZUELA MATEO

Make a change
Friday, March 11, 2016 5:35:36 PM
Dear sirs,
I am proud Bruin from the High School Scholars Program to Undergrad and Graduate School.
My brother and I were raised as Bruins and both attended when revenue athletics were
respectable and accomplished.
I'm writing to articulate my reasons for not renewing either my football and basketball season
tickets given the recent release about Coach Alford's retention. We have a loyal group of 16
football seats and 4 basketball seats. As of Vegas, all 4 hoops seats will not be renewed with
some football to be cut as well. It is unthinkable that this man was ever even considered let
alone hired with such a generous compensation package given his lack of on court success
and his downright immoral behavior protecting his player's sexual offenses. Abominable.
Despite this we have given the Athletic department the benefit of the doubt with both Coach
Dorrell and Coach Neuheisel (who we like as 84 Rose Bowl Champs and men but not as
UCLA head football coaches) and even understood that a change needed to be made with
Coach Howland.
These past three years in Pauley have been inexcusable. Minus the Pac 12 Tourney run in his
first year, Coach Alford's teams have been undisciplined, lax, and not "firing out." Sweet 16's
over lower seeds are not accomplishments at UCLA.
5 Sweet Sixteens for Lavin. Fired. 3 Final Fours with Howland. Fired. Banner 11 with
Coach Harrick. Fired. Alford isn't even in the same universe until he was shamefully put
there.
Please fix this abomination of nepotism, bad basketball, and embarrassment to our beloved
alma mater.
Until then, I cannot support UCLA Athletics and will instead remain active in Alumni
Association, Unicamp, and other mentorship programs with student groups where I know my
voice is heard and has a positive impact.
Derek Mateo 96 99
From:
To:
Subject:
Date:
Brian Shaw
State of UCLA Men"s Basketball
Friday, March 11, 2016 6:06:28 PM
Dear Mr. Rebholz, Mr. Guerrero and Chancellor Block,

I heard through media reports today that the UCLA administration is not considering a men's basketball coaching
change at this time. What a shame. I respectfully disagree with this decision, if indeed true.
In all my years supporting UCLA, I have never heard such unanimous uproar over a situation as faced right now. I
believe a big mistake is being made and I needed to share my opinion with you.
I certainly hope different news comes out of the administration shortly. How wonderful would that be...
I understand this must be very stressful for you to deal with, but I am emailing because I would feel amiss if I did
not do so.
I am considering not renewing my Wooden Club membership considering the awful performance by this year's
team. I line in the San Francisco Bay Area. I did not attend the Bruins' Men's Basketball away games in the Bay
Area this season. After being swept and starting a five game losing streak to end the season, I'm glad I stayed home.
Please revisit retaining Steve Alford. After losing to USC three times this year, certainly a new direction is
warranted.
--Best regards, Brian D. Shaw (Class of 1992)
Sent from my iPhone
From:
To:
Subject:
Date:
Sean Corson
AD; Chancellor Gene D. Block; Rebholz, Joshua
Fire Steve Alford Now
Friday, March 11, 2016 6:16:09 PM
Mr. Guerrero,
It appears that the decision has been made to retain Steve Alford next year. I'm sure I'm not
the first to express my concern over this decision. Steve Alford has had three years to build a
basketball program worthy of the UCLA name, and instead he has cratered the program,
fractured the fan base, and created a toxic locker room.
Mr. Guerrero, this is your chance to leave a lasting legacy at UCLA. If you double down on
Steve Alford now and he fails to put together a successful season next year (which would
have to include a top 2 Pac-12 finish, a protected tournament seed, and a final four trip), you
are essentially sealing your legacy as an extremely poor judge of coaching talent, and the AD
who backed one of the worst basketball coaches in UCLA history. I have no doubt that we
will get more of the same next year with Steve Alford: poor defense, no intensity,
unexplainable losses, and an early exit from the NCAA tournament. What else can you count
on? No fan support, donations drying up, and a lack of confidence in your abilities to make
the next coaching hire (which you will have to do next year if you keep Alford this year).
Please make the right decision and get rid of Steve Alford now to save UCLA basketball and
your legacy.
Sean Corson
BA Economics, Class of 2000
UCLA Anderson School of Management, Class of 2006
From:
To:
Cc:
Subject:
Date:
Frank Damon
Block, Gene
PLEASE fire Steve Alford
Friday, March 11, 2016 6:41:24 PM

We are writing you with a plea to please do all you can to have Steve Alford fired as
head basketball coach of UCLA.
My wife and I are both very proud graduates of UCLA and love every aspect this
great university. We are lifetime members of the Chancellors Society and have been
members of the Wooden Athletic Fund (and its predecessor) for 30 years, the length
of time we have had season basketball tickets. We have also established a
substantial endowment in perpetuity for the UCLA Academic Advancement Program
(AAP), and have been members of its Scholarship Council for over 10 years. We
both have taught at UCLA in varying capacities and are engaged in several other
other campus activities. We bleed blue and gold!
We are extremely distressed and embarrassed that Head Basketball Coach Steve
Alford has not been fired after this past season, the likes of which has not been seen
by most people alive today. In fact, the once brilliant basketball program has, for the
past 3 years under his leadership, sunk to a deplorable abyss that we have never
witnessed. It is not just the lack of determination and will, but also the nepotism
which we find horrifying. It is appalling that Coach Alford is still representing UCLA
and coaching its basketball team.
i know you have seen and heard all of the now all too familiar reasons for dismissing
him, but I just want to add one other thing: UCLA proudly states on its website that
there are nearly 150 departments and programs at UCLA. Can you really state that if
any of these departments demonstrated a downward trajectory over a 3 year period
AND was guilty of nepotism, that the administration of UCLA would take no action? I
think not. The Athletic Department is a $100 Million department of UCLA. There has
been a downward trajectory for 3 years now and there is nepotism in the basketball
program. In fact, I would ask you to review the Athletic Department pages on the
UCLA website and ask you if you think the basketball program is consistent with what
you see there? It is, in truth, mind-boggling that so many of us have to write these
letters when it is so patently clear that Coach Alford should be fired. The basketball
program is not living up to the standards that I think you would hold to any of the other
150 departments and programs at UCLA.
We love UCLA and always will. Unfortunately our love of UCLA basketball has
dissipated and vanished. Please do all you can do to fire Steve Alford so we can,
once again, feel pride in our rich basketball program and history.
Frank Damon, BA
UCLA Class of 1965
Linda Damon, Psychology Ph. D.

Class of 1971
Frank Damon
fldamon@
From:
To:
Subject:
Date:
Gilberto Limon
Guerrero, Dan; Block, Gene; Chancellor Gene D. Block
very, very disappointIng to a lifelong Bruin fan
Friday, March 11, 2016 7:00:32 PM
In spite of his record and the half empty Pauley Pavilon this
pastseason, you guys are keeping Alfraud? His record may improve
nextyear, but that will only be because of the incoming freshman.
The dude can't coach. He can't coach. Ask other coaches. The PAC12 coaches want him tostay so UCLA will continue to underachieve.
Dan, you may know baseball, butthat's it in sports. You're more of an
administratorthan anathleticdirector. Gene, please promote Dan to
anadministrative job and get a real athletic director,someone who
knows all sports, especially the revenue-producing ones.
Gilberto Limn
UCLA Law School class of 1975
From:
To:
Subject:
Date:
Gilberto Limon
Guerrero, Dan; Block, Gene; Chancellor Gene D. Block
very, very disappointIng to a lifelong Bruin fan
Friday, March 11, 2016 7:00:54 PM
In spite of his record and the half empty Pauley Pavilon this
pastseason, you guys are keeping Alfraud? His record may improve
nextyear, but that will only be because of the incoming freshman.
The dude can't coach. He can't coach. Ask other coaches. The PAC12 coaches want him tostay so UCLA will continue to underachieve.
Dan, you may know baseball, butthat's it in sports. You're more of an
administratorthan anathleticdirector. Gene, please promote Dan to
anadministrative job and get a real athletic director,someone who
knows all sports, especially the revenue-producing ones.
Gilberto Limn
UCLA Law School class of 1975
From:
To:
Subject:
Date:
Jeremy West
Sick
Friday, March 11, 2016 8:34:21 PM
UCLA basketball is sick. Don't kill it. Restore its greatness. Do the logical thing. Fans deserve a voice.
Jeremy West
Sent from my iPhone
From:
To:
Subject:
Date:
Kenji Kumara
Rebholz, Joshua
Kareen"s comment ring true now
Friday, March 11, 2016 8:58:02 PM
x months ago,Jeff Eisenberg wrote an articleentitled "Scathing criticism from

prominent ex-players is hurting UCLA." It was the kind of commentary that one
might expect from a Morgan Center toady. It referenced the "notoriously hard-toplease fan base" (aka the irrational fan base), and repeated the frequently-used claim
that any criticism of the program damages recruiting efforts.
For the record, here's the criticism from Kareem Abdul-Jabbar that Eisenberg felt was
so inappropriate (emphasis added):
"It's real ugly, man. I have to say that," Abdul-Jabbar said. "I watched
them in the playoffs. They don't even know how to run the fast break.
You know, I'm not trying to sit on the sidelines and throw stones at
Coach Alford. He has a tough job.But people used to learn how to
play the game at UCLA. I don't think that's happening now,
and I think that's a real disappointment to those of us who are part of
the tradition."
Eisenberg was quick to dismiss the content of Kareem's criticism by chalking it up to
"sour grapes" (emphasis added):
Where Alford has fallen short of expectations is in his ability to connect
with the UCLA fan base, generate interest in the program and fill
Pauley Pavilion...
None of that was among Abdul-Jabbar's concerns,which suggests he
probably hasn't been paying close attention to his alma
mater.In fact, his criticism smacked of sour grapes from a man who
publicly expressed interest in the UCLA job after Howland's firing but
never became a serious candidate.
In hindsight, it's clear that Kareem's prescient warning shouldn't have been so readily
dismissed by those impressed by Alford's Lavinesque results in his first two seasons.
Like other Alford admirers, Eisenberg's defense of Alford started with "back-to-back
Sweet 16s." In fact, Eisenberg's defense of Alford in the fall of 2015 could easily have
been written on behalf of Steve Lavin back in the fall of 2002.
For those who have tried their best to forget the Lavin era, let me remind you briefly
of the state of UCLA basketball prior to the start of the 2002-03 season. In 2000-01,
Lavin guided the Bruins to a third place finish in the Pac-10 with a 14-4 conference
mark and a 23-9 record overall. The Bruins advanced to the Sweet 16 before losing to
#1 Duke in the East Regional Semifinal.
A year later, Lavin had the Bruins back in the Sweet 16, though they were eliminated
from the competition at that point by Missouri. Despite another trip to the Sweet 16,
the Bruins had undeniably regressed from the previous season. In 2001-02, the
Bruins finished sixth in the Pac-10 with an 11-7 record and a 21-12 overall mark.
For those not dazzled by another Sweet 16 appearance, the warning signs were clear.
In 2002-2003, Lavin's Bruins were horrible. They finished with a 6-12 conference
record, which earned them sixth place in the Pac-10. Overall, Lavin's Bruins ended up
with a losing record and, needless to say, did not receive an invitation to play in the
NCAA Tournament.
Sound familiar?
Of course, when Eisenberg slammed Kareem in September 2015, he had no idea that
the Bruins would fail miserably this season. In fact, he apparently expected success
on the court for the Bruins because he lauded Alford's coaching (emphasis added):
[T]he strangest part of Abdul-Jabbar's comments is that he chose to
attack the third-year coach's teaching ability.
UCLA has improved steadily from November to March in both Alford's

two seasons and Norman Powell, Tony Parker and Kyle Anderson are
among the many players who developed rapidly under his tutelage.
Those are signs thatAlford and his staff are doing an excellent
job in skill development and in putting their players in a
position to succeed.
I've previouslydebunked Eisenberg's claimthat "UCLA has improved steadily
from November to March." As you can see from the construction of his argument,
Eisenberg's conclusion that Alford and his coaching staff must be doing "an excellent
job in skill development and putting their players in a position to succeed" wasn't
based on anything more than Eisenberg's unfounded assertion that the Bruins had
"improved steadily" in both of Alford's first two seasons.
That raises an interesting question. In light of the dreadful performance of Steve

Alford's Bruins this season, particularly in February and March, would Eisenberg use
the same logic to conclude that Alford and his staff are doing a lousy job in skill
development and in putting their players in position to succeed? Even without
watching a game, or in fact, knowing anything about basketball, doesn't Eisenberg's
reasoning require him to conclude that Alford's teaching ability is poor?
Of course Kareem based his comments on his own observations and his knowledge of
the game. I assume he voiced his opinion because of his genuine concern for the best
interest of UCLA's basketball program. After all, as he said in his comment, he's part
of the tradition. He clearly wants today's student-athletes to "learn how to play the
game" while they are at UCLA. He clearly wants the program to carry on the tradition
established by Coach Wooden. Was he wrong to emphasize substance over the
appearance of success? Was he wrong to be focused on the long term goals of the
program rather than its short term concerns?
Five months of inconsistent, undisciplined, fundamentally poor basketball have
proven Kareem right in his criticism. Those same five months have also
demonstrated the folly of judging the success of a basketball program on a handful of
games in March. And most importantly, those five months have shown the shortsightedness of trying to shield Steve Alford from criticism of his coaching.
The best interests of UCLA Men's Basketball arenotserved by ignoring signs of
trouble, and every attempt to put off acknowledging and addressing the problem
ultimately contributes to the problem.
The lesson of the Lavin era is don't base judgments of coaching ability on the results
of a few games in March. Why is that such a hard lesson to learn?
From:
To:
Subject:
Date:
Scott Bianchi
Block, Gene
The time is now
Friday, March 11, 2016 9:49:40 PM

I'm now hearing that the AD has decided to retain Coach Alford. Please tell me this isn't true. We all know that he
will never turn this program around and it's pure laziness on the Athletic Depts part to allow him to continue
coaching. Now is the time to FIRE coach Alford. Not next year or the year after but NOW! I will never attend
another basketball game as long as he is coach at Ucla. My friends who are season ticket holders have decided not
to renew next year nor donate to the WAF fund as long as he is coach. Be prepared for a mass exodus of your
fanbase next year, and an even emptier Pauley Pavillion, if this is the decision to retain Alford. The only reason I
am donating to WAF is because of my love for football and maintaining my season tickets. However, I would
seriously consider dropping all donations if it has come to the point that my beloved University has decided to
destroy our once proud basketball team by maintaining status quo with Alford at the helm. The entire athletic dept
should be ashamed if this is the decision that is being made. Keeping that man on as coach is an absolute insult to
the Ucla fan base and to the university brand. You will be alienating your most passionate fanbase with this move
and it may fracture this family beyond repair. Alford's contract needs to be terminated now. Please don't retain
Alford just because it's easy...show the country that Ucla deserves to be lead in a new direction, to its rightful place,
as the top basketball program once again.
SB
Sent from my iPhone
From:
To:
Subject:
Date:
Tony Mallord
State of UCLA Basketball
Friday, March 11, 2016 10:05:06 PM
Please rescue UCLA BBall.

It is ridiculous to keep an incompetent Head Coach around when
everyone knows it is just postponing his inevitable firing.
Doesn't UCLA deserve the best coach available?
Can't we agree that Steve Alford is far from even being a
decent coach?
You are ruining UCLA B Ball. Pauley Pavilion will be empty next
year, and the B Ball team will not make the tournament
especially after losing transfers and early NBA entrants.
Alford has lost this team (except Bryce)
Please rescue UCLA Basketball from irrelevancy.
PLEASE!!
Tony Mallord
From:
To:
Subject:
Date:
Alan Cox
Block, Gene
Love of UCLA hoops vs. self-preservation
Friday, March 11, 2016 11:02:15 PM

After an historic beatdown by a pedestrian USC team, a reasonable person would think, "Surely UCLA's leaders
can see the same things even a casual fan can see." Namely that 1) the players quit on their coach and 2) the
COACHES QUIT on their players, sending them out to battle with a horribly conceived game plan that basically
guaranteed an historic demolition (starting in an 11-0 hole).
And if THAT weren't bad enough, the vast majority of UCLA supporters were further demoralized to see its own
Athletic Department apparently turn on them, in the form of a leaked report to Bruin Report Online saying that,
against all common sense, Coach Alford will be retained for another season.
Talk about kicking your supporters when they're down. After reading that, we could only imagine the roaring cheers
coming from USC at this glorious news.
A consensus of UCLA supporters- highest level donors, WAF members, fans- can see beyond a shadow of a doubt
the team is mired in nepotism and low morale that render it incapable of winning at a championship level under
Coach Alford.
However, instead of standing up for this consensus of UCLA supporters regarding the state of the program, the
leaked reports today of Alford's retention smack of denial and self-preservation led by the UCLA AD.
The news was the equivalent of thumbing its nose at its own loyal supporters. It was quite angering and completely
unacceptable.
What is wrong here? Would Kentucky, UNC, Duke, Kansas, or even Arizona do this to its committed supporters?
If John Wooden were still alive today, he would be absolutely devastated to see his beloved school's athletic
department waging such a sad, selfish campaign against its own proud, loyal, long-suffering fan base, which just
wants to have competitive greatness- NOT mere "improvement" or sweet 16's- be the core value that everyone,
players and coaches alike, can aspire to for the love of the school's championship tradition and team.
There is one thing- and one thing only- that is standing in front of the rebuilding of UCLA back to its traditional
greatness.
It's the current destructive, self-preservation efforts of UCLA's Athletic Department refusing to admit it's mistake in
keeping Coach Alford in charge of its flagship program. It's so embarrassingly and PAINFULLY obvious to Bruin
(and non-Bruin) fans alike.
Consequently, we're engaged in yet another historic battle for the reputation of UCLA hoops (and the legacy of
current athletic director Dan Guerrero): Supporters who want to rebuild and preserve UCLA's great basketball
tradition vs. the self-preservation of the UCLA AD, so evident today in the leak reporting the retention of Coach
Alford.
Love vs. Self-Preservation. Wow.
Sir, I believe Coach Wooden would be rolling in his grave seeing his beloved program engulfed in such a sad,
destructive battle for its future.
Please Mr. Chancellor, end this nightmarish soap opera and help your own AD see what is plainly obvious to
everyone else- Coach Alford needs to be let go. Help love of competitive greatness, NOT self-preservation aimed at
denying the dire state of UCLA's program, win the day. That's what Coach Wooden would want.
Respectfully,
Alan Cox
Sent from my iPhone
From:
To:
Subject:
Date:
Andrew Marroquin
Fwd: UCLA BBALL DYING A SLOW DEATH
Friday, March 11, 2016 11:07:06 PM
---------- Forwarded message ---------From: "Andrew Marroquin" <andrew@marroproperties.com>

Date: Mar 11, 2016 11:04 PM
Subject: UCLA BBALL DYING A SLOW DEATH
Cc: <jrebholz@athletics.ucla.edu>
Dan,
We are sitting at home for the NCAA tournament, had a record worst year in many categories,
the team has regressed, ZERO Excitement to attend a game at Pauley. Let that resonate.
Good Night,
Furious Fan
From:
To:
Subject:
Date:
Andrew M
Fwd: TERMINATE ALFORD
Friday, March 11, 2016 11:08:20 PM
---------- Forwarded message ---------From: "Andrew M" <marroquinmcds@

Date: Mar 11, 2016 1:43 PM
Subject: TERMINATE ALFORD
Cc: <jrebholz@athletics.ucla.edu>
Alford must be fired!!!!!
>

Gene Block's Emails On Steve Alford - Part 1

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Gene Block's Emails On Steve Alford - Part 1

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From:

To you guys as well...

Long time supporter of Ucla athletics, I can't do it anymore for hoops

UCLA's worst conference finish in

Dear Mr. Guerrero,

Dear Mr. Guerrero,

I am an alumnus with a B.S. in 1963 and an MBA in 1964. I worked for

Greg A. Coates, Esq.

Aaron Michiel on behalf of

-----Original Message----From: Guerrero, Dan <dguerrero@athletics.ucla.edu>

Progress, unfortunately, is not always a straight line.

From: Aaron1050 <aaron1050@

My name is Aaron Michiel. I am a UCLA graduate (Class of 1995), and a former

Thank you for your time and consideration.

Hello Mr. Block,

Thank you very much.

STEVEN CHEW, CFA

LOS ANGELES CAPITAL

STEVEN CHEW, CFA

LOS ANGELES CAPITAL

Steve Alford can do something tonight no UCLA coach has done in

Sent from my iPad

Dear Chancellor Block,

Black Wall International Companies

David & Amy Madeo

Dear Mr. Guerrero,

Dear Mr. Guerrero,

Fire Dan Guerrero and Steve Alford Now!

Sent on the go. Please excuse any iPhone typos.

Mr. Block, Mr Guerrero, and Mr Rebholz,

FINAL: USC 95, UCLA 71

Fire Steve Alford, now

Dear Chancellor Block, Dan Guerrero and Josh Rebholz,

Sent from my iPhone

UCLA Basketball: Bruins Get Embarrassed By USC In The

by Mike Regalado 29m ago

The UCLA Basketball team ended their season on a

Dear Mr. Guerrero:

From a Ucla die hard fan and alum

Dear Mr. Block,

Dan and Gene,

Good luck in making this critical decision.

Dear Mr. Block,

Dear Mr. Guerrero:

Messrs. Guerrero, Block and Rebholz,

The Linzmeier Group

1901 Main Street | 7th Floor | Irvine, CA 92614

CA Insurance Lic # OK44700

Important Notice to Recipients:

Mail for iPhone

UCLA Basketball Season Ticket holder - Fire Steve Alford

George Elkins Mortgage Banking Company

26180 Enterprise Way, No. 300

Dear Mr. Guerrero,

Dear Mr. Guerrero,

Dear Chancellor Block,

To Guerrero & Block:

MY UCLA BRUINS (B.A. History, 1984) are

(At minimum, we should be the clear best in the West).

March Madness is supposed to be "The UCLA Invitational".

Only ONE SCHOOL had John Wooden... UCLA.

Kevin Scott, California Real Estate Agent & Investor