INFORMATION AND COMMUNICATIONS TECHNOLOGY ACADEMY

Bachelor of Science in Business Administration

with Specialization in Marketing and Advertising
2014 Revised Curriculum

FIRST YEAR - 1ST TERM

CODE NO

UNITS

SUBJECTS
LEC

FIL101

LAB

PRE-REQUISITES
TOTAL

KOMUNIKASYON SA AKADEMIKONG FILIPINO

ENG101

COMMUNICATION ARTS 1

MAT101

COLLEGE ALGEBRA

INTRODUCTION TO INFORMATION TECHNOLOGY

MGT101

PRINCIPLES OF MANAGEMENT

EUTENIC

EUTHENICS

PED101

PHYSICAL EDUCATION 1

ITC101

TOTAL UNITS

3
1

17

LEC

LAB

18

FIRST YEAR - 2ND TERM

CODE NO
FIL102

UNITS

SUBJECTS

PRE-REQUISITES
TOTAL

PAGBASA AT PAGSULAT TUNGO SA PANANALIKSIK

ENG102

COMMUNICATION ARTS 2

ENG101

MAT103

STATISTICS AND PROBABILITIES

MAT101

ADV101

PRINCIPLES OF ADVERTISING

MGT101

ECO101

PRINCIPLES OF ECONOMICS

MKT101

PRINCIPLES OF MARKETING

NST101

NATIONAL SERVICE TRAINING PROGRAM 1

PED102

PHYSICAL EDUCATION 2
TOTAL UNITS

23

23

MGT101

PED101

FIRST YEAR - 3RD TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

HUM101

WORLD THOUGHT AND CULTURE 1 (ART APPRECIATION)

ENG103

BUSINESS COMMUNICATION

ECO102

MICROECONOMICS

ECO101

MKTMGT

MARKETING MANAGEMENT

MKT101

ADVMGT

ADVERTISING MANAGEMENT

ADV101

NST102

NATIONAL SERVICE TRAINING PROGRAM 2

NST101

PED103

PHYSICAL EDUCATION 3

PED101

20

20

TOTAL UNITS

ENG102

INFORMATION AND COMMUNICATIONS TECHNOLOGY ACADEMY

Bachelor of Science in Business Administration
with Specialization in Marketing and Advertising
2014 Revised Curriculum

SECOND YEAR - 1ST TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

SSC102

PHILIPPINE HISTORY WITH PHILIPPINE CONSTITUTION

SSC101

GENERAL PSYCHOLOGY WITH DRUG PREVENTION

MAT105

MATHEMATICS OF INVESTMENT

ACC101

FUNDAMENTALS OF ACCOUNTING 1

MAT101

MAS105

BASIC DESIGN AND COLOR THEORY

MKTMGT, ADVMGT

COM101

COMMUNICATION THEORY

ENG105

FORCAST

FORECASTING AND AGGREGATE PLANNING

MGT101

PED104

PHYSICAL EDUCATION 4

PED101

TOTAL UNITS

23

LEC

LAB

23

SECOND YEAR - 2ND TERM

CODE NO

UNITS

SUBJECTS

PRE-REQUISITES
TOTAL

HUM102

WORLD THOUGHT AND CULTURE 2 (PHILOSOPHY)

NTS101

NATURAL SCIENCE 1 (ENVIRONMENTAL SCIENCE)

HUM103

WORLD LITERATURE

ACC102

FUNDAMENTALS OF ACCOUNTING 2

ADPHOTO

ADVERTISING PHOTOGRAPHY

ADVMGT

MAM103

PROFESSIONAL SALES FORCE MANAGEMENT

MKTMGT

MAM104

PRINCIPLES OF INTEGRATED MARKETING COMMUNICATIONS

MKTMGT, ADVMGT

21

21

TOTAL UNITS

ACC101

SECOND YEAR - 3RD TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

SSC105

LIFE AND WORKS OF RIZAL

SSC103

SOCIETY AND CULTURE WITH FAMILY PLANNING

CONSUMER BEHAVIOR

COST AND MANAGEMENT ACCOUNTING

ACC102

MAM102

PRODUCT AND BRAND MANAGEMENT

MKTMGT, ADVMGT

MAM105

PRINCIPLES OF RETAIL MANAGEMENT

MKTMGT, ADVMGT

STRATPR

STRATEGIC PLANNING RESEARCH

MKTMGT, ADVMGT

21

21

MAM101
ACC103

TOTAL UNITS

MKTMGT, ADVMGT

INFORMATION AND COMMUNICATIONS TECHNOLOGY ACADEMY

Bachelor of Science in Business Administration
with Specialization in Marketing and Advertising
2014 Revised Curriculum

THIRD YEAR - 1ST TERM

CODE NO

UNITS

SUBJECTS
LEC

FIL103

LAB

PRE-REQUISITES
TOTAL

FILIPINO 3

ENG104

TECHNICAL WRITING

NTS102

NATURAL SCIENCE 2 (ENVIRONMENTAL SCIENCE)

NTS101

SUPPLY-CHAIN AND DISTRIBUTION MANAGEMENT

MKTMGT, ADVMGT

MAM107

BASIC FINANCE AND FINANCIAL INSTITUTIONS

MANASCI

FIN101

MANAGEMENT SCIENCE

ARDIREC

ART DIRECTION
TOTAL UNITS

21

21

ENG103

ACC103
MGT101, MAT105,
FORCAST
MKTMGT, ADVMGT

THIRD YEAR - 2ND TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

PHILLIT

PHILIPPINE LITERATURE

MARKRES

MARKETING RESEARCH

MKTMGT, ADVMGT

GLOBMARK GLOBAL MARKETING

MKTMGT, ADVMGT

SOCMEDIA

SOCIAL MEDIA MARKETING

MKTMGT, ADVMGT

TVPROD1

TV PRODUCTION 1

MKTMGT, ADVMGT

MAM108

ADVERTISING MEDIA PLANNING

MKTMGT, ADVMGT

MAS104

COPYWRITING

MKTMGT, ADVMGT

TOTAL UNITS

20

21

THIRD YEAR - 3RD TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

PROFETH

PROFESSIONAL ETHICS

SERVMKT

SERVICES MARKETING

TAX101

INCOME TAXATION

TVPROD2

TV PRODUCTION 2

TVPROD1

BUSINESS SOFTWARE APPLICATIONS

ITC101

BLW101A

BUSINESS LAW (OBLIGATIONS AND CONTRACTS)

MADLEC1

MARKETING AND ADVERTISING ELECTIVE 1

ITC106

TOTAL UNITS

19

21

MKTMGT, ADVMGT

INFORMATION AND COMMUNICATIONS TECHNOLOGY ACADEMY

Bachelor of Science in Business Administration
with Specialization in Marketing and Advertising
2014 Revised Curriculum

FOURTH YEAR - 1ST TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

INT1001

INTERNSHIP 1

12

12

PUBREL

PUBLIC RELATIONS

15

15

TOTAL UNITS

MKTMGT, ADVMGT

FOURTH YEAR - 2ND TERM

CODE NO

UNITS

SUBJECTS
LEC

LAB

PRE-REQUISITES
TOTAL

INT1002

INTERNSHIP 2

12

12

MADLEC2

MARKETING AND ADVERTISING ELECTIVE 2

STRATMK1

STRATEGIC MARKETING AND ADVERTISING MGMT. 1 (RESEARCH METHODS)

18

18

TOTAL UNITS

INT1001

INT1001

FOURTH YEAR - 3RD TERM

CODE NO

UNITS

SUBJECTS
LEC

MAM109

LAB

PRE-REQUISITES
TOTAL

EVENTS AND PLANNING MANAGEMENT

MKTMGT, ADVMGT

STRATMK2

STRATEGIC MARKETING AND ADVERTISING MGMT 2 (CAPSTONE/THESIS)

INTERN2

TECHNOP

TECHNOPRENEURSHIP

MKTMGT, ADVMGT

MADLEC3

MARKETING AND ADVERTISING ELECTIVE 3

12

12

TOTAL UNITS

UNITS
LEC LAB TOTAL
GRAND TOTAL 230 4
234