Value Proposition Canvas

Product

Benefits

Customer

Wants
Fears

Experience

Features

Needs

Company:
Product:

Substitutes

Ideal customer:
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

Value Proposition Canvas

Product

Customer
Emotional

Benefits

Wants

Why?

Fears

Experience
How?

Features
Start here

What?

Hidden

Needs
Rational

Company:
Product:
Ideal customer:

Substitutes
Inertia

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

Value Proposition Canvas

Product

Customer
What are the emotional
drivers of purchasing?

Benefits

What does it
feel like to use
your product?

What your
product do?

Wants
Fears

Experience
What are the
hidden needs?

Features
How does your
product work?

Risks of switching
to your product?

Needs
What are the rational
drivers of purchasing?

Company:
Product:

Substitutes

What do people
currently do
instead?

Ideal customer:
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

Value Proposition Canvas

Product
Grow
bigger

Benefits
Productive
environment

Customer

Porous
Accelerator
DIY
Incubator

Learn
faster

Prestige

Grow the
team

Wants
Fixed
costs

Social
environment

Fears

Experience
Quiet space

Serious
Business

Features
Customised
Investment

Collegial
community

Scalability

Needs
Harvard of
Accelerators

Company:

Innovation Warehouse

Product:

Startup Accelerator

Ideal customer: High Growth Startups

Productivity

Funding

Coffee shops

Advice

Substitutes

Rented
offices

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.

Value Proposition Canvas

Product
Simple

Customer
Everything
everywhere

Fast to
enter things

Benefits
Easy
syncing

Fast
to use

Wants

Never
forget

Loosing
things

Single
system

Fears

Experience
Sync across
devices

External
brain

Remember
things

Features
Include
images

Rich
meta data

Company:

Evernote

Product:

Online notes

Share notes
with people

Locked into
a system

Needs
Remember
everything

Ideal customer: Mobile professionals

Write things
down

Email to
yourself

Save
information

Substitutes

Text
documents

Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.