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letter from the publisher

Dear Fashion Educators:

Another year has passed by, and once again we are grateful for your continued
interest, support, and enthusiasm for our fashion titles. We feel fortunate to
have met many of you at your colleges and universities and conferences to learn
more about your curricula and educational needs. It helps us as a publisher to
understand the growing needs of the market, your academic programs, what
you desire from us as a publisher, and what students seek in both their college
textbooks and learning environments.

Our authors share our responsibility to shape our vision for new titles and
new editions that will challenge your students to be not only successful future
designers but essential contributors to the fashion industry. They help set us
apart from our competitors and we thank them for their commitment to their
projects and Fairchild Books. It is our pleasure to introduce the following new
titles and new editions for spring 2011.

New Titles
Creativity in Fashion Design: An Inspiration Workbook
Tracy Jennings, Dominican University

Designer’s Guide to Apparel


Evelyn L. Brannon, Auburn University

Fashion Branding Unraveled


M. Khaled A. Hameide, Virginia Commonwealth University

Retail Advertising and Promotion


Jay Diamond, Nassau Community College

New Edition
Going Global: The Textile and Apparel Industry
Grace I. Kunz, Iowa State University
Myrna Garner, Illinois State University

With our commitment to serving the academic and professional fashion


industry, Fairchild Books realizes that our direct contact with educators is the
key to inspiring the next generation of professionals. Fairchild’s aim is to bridge
the gap from education to industry. Our mission is to provide the books and
resources for educators to enlighten and prepare aspiring fashion professionals
of today and tomorrow.

Sincerely,
Elizabeth Tighe
Vice President, General Manager
Olga Kontzias
Executive Editor
Brian Normoyle
Director of Sales and Marketing
Fall 2010 Highlights
Globalization of brands, rise of technology, and the industry-
wide move to multi-channel selling—many of the basic assumptions and
practices of designers, marketers, and merchants have changed. Are your students job-ready for
this exciting industry?

Fairchild’s insider access to the fashion industry—both as the publisher of Women’s Wear Daily
(WWD; WWD.com) and as part of Condé Nast Publications—is key to the quality and relevance
of our textbooks. You’ll see highlights of our Fall 2010 offerings below, and find information on
all of our 2010 titles inside this Fall Supplement.

The return to a favorite format for Fabric


Science. This Fall look for the return to the
binder format for the Fabric Science text-
book, companion text for the Fabric Science
Swatch Kit, as requested by both students
and faculty.

Fabric Science,
9th edition,
Fabric Science Swatch Kit,
9th edition
page 16

Fashion Forecasting
3rd edition
Recommended courses:
Fashion Forecasting, Trend and
Consumer Analysis, Retail Buying

page 40

Fashion Marketing:
Theory, Principles
& Practice
Recommended courses: Merchandise
Marketing, Retail Merchandising

page 44

2 For more information, contact your Account Manager.


Multi-Channel Retailing
Recommended courses: Introduction
to Retailing, Electronic Retailing,
Retail Merchandising

page 47

Portfolio Presentation
for Fashion Designers
3rd edition
Recommended courses: Presentation
Techniques, Portfolio Development,
Apparel Line Development

page 23

A Buyer’s Life:
A Concise Guide to Retail
Planning and Forecasting
Recommended courses:
Merchandising Mathematics, Retail
Buying, Retail Merchandising

page 42

Essentials of Exporting
and Importing: U.S. Trade
Policies, Procedures,
and Practices
Recommended courses: Apparel Sourcing,
International Trade, Textiles and Apparel
in the Global Economy

page 15

Social Responsibility
in the Global Apparel
Industry
Recommended courses: Global Issues,
International Trade, Corporate Social
Responsibility

page 14

Visit our website,


www.fairchildbooks.com, for a
complete list of our publications, or
call your sales manager
with questions, 1-800-932-4724,
options 1 and 2.

1.800.932.4724, option 1 | www.fairchildbooks.com 3


Ethics in the
Fashion Industry
Recommended courses: Merchandise
Management, International Retailing,
Professional Development

page 51

Who’s Who in Fashion


5th edition
The new edition of Who’s Who is a
colorful, comprehensive collection of
profiles.
Recommended courses: Contempo-
rary Fashion Designers, History of
Costume, Introduction to Fashion,
Foundations of Fashion Design

page 19

Looking Ahead: Fashion Branding Unraveled


This new book will give readers a 360° view of

2011 branding strategies used today. Recommended


courses: Brand Imaging, Brand Management,
Fashion Marketing, Marketing & Brand
Development, Product Development &
Brand Strategies

page 10

Creativity in Fashion:
An Inspiration Workbook
Students will understand how to turn
ideas and inspiration into concepts for design.
Recommended courses: Fashion Studio,
Design, Foundations, Product Development

page 8

4 1.800.932.4724, option 1 | www.fairchildbooks.com


M a x imi z e Y o u r R eso u rces :

Consider These Value Packs


Fabric Science, 9th edition + Fabric Science Swatch Kit
Dictionary of Fashion, 3rd edition +
A Guide to Fashion Sewing, 5th edition

Professional Sewing Techniques for Designers +


Companion Sample Workbook

The World of Fashion, 4th edition


3rd edition
+ Dictionary of Fashion ,

The Dynamics of Fashion, 3rd edition + Dictionary of


Fashion, 3rd edition

+
Fashion Forecasting, 3rd edition Developing and
Branding the Fashion Merchandising Portfolio

20th Century Dress in the United States +


Who’s Who in Fashion, 5th edition

Careers! Professional Development for Retailing


+
and Apparel Merchandising Ethics in the Fashion
Industry

Other value pack needs?


Call your sales manager with questions: 1-800-932-4724,
options 1 and 2.

Also ask us about:


• Customized curricula to support faculty and students

• Trial subscriptions to WWD

• Custom publishing opportunities that allow instructors to build their own


course materials

• Downloadable instructor resources, including Instructor’s Guides and


PowerPoint® Presentations

1.800.932.4724, option 1 | www.fairchildbooks.com 5


2011
new titles and editions
Accessory Design 12

Creativity in Fashion Design: An Inspiration Workbook 8

Designer’s Guide to Apparel 9

Fashion Branding Unraveled 10

Going Global: The Textile and Apparel Industry, 2nd Edition 13

Retail Advertising and Promotion 11

2010
Apparel Production Management and the Technical Package 38

The Design Process, 2nd Edition 25

Designing with Color: Concepts and Applications 24

Draping Basics 29

The Fairchild Book of Fashion Production Terms, 3rd Edition 32

Fashion by Design 27

Fashion Forecasting, 3rd Edition 40

The Fashion Intern, 2nd Edition 22

Fashion Marketing: Theory, Principles & Practice 44

Fashion Public Relations 45

A Guide to Fashion Sewing, 5th Edition 34

Illustrating Fashion: Concept to Creation, 3rd Edition 28

Industry Clothing Construction Methods 33

Merchandise Planning Workbook 43

Portfolio Presentation for Fashion Designers, 3rd Edition 23

Retailing Principles: A Global Outlook, 2nd Edition 46

Tailored Fashion Design 37

Textiles: Concepts & Principles, 3rd Edition 17

Understanding Aesthetics for the Merchandising and Design Professional,


2nd Edition 26
TITLES ON…
coming in 2011
Titles to watch for in 2011  8

fashion
Apparel Industry  14 Fashion Profile  19
Importing & Exporting  15 Fashion Law  20
Textiles  16 Fashion Journalism  21
Costume History  18 Professional Development  22

fashion design
Color & Design  24 Construction  33
Design Foundations  25 Construction/Couture Sewing  35
Elements & Principles  26 Tailoring  36
Fashion Illustration  28 Technical Design/Technical
Draping  29 Drawing  38
Patternmaking  30 Childrenswear  39
Reference  32

fashion merchandising
Fashion Forecasting  40 Marketing  44
Merchandising / Retail Buying  41 Public Relations  45

retailing
Retailing  46

Also available from Fairchild Books > 48


Review Copy Request Forms > 59
Index > 61
NEW
title
coming in 2011

2011
©2011
est. 240 pp.
illustrated
full color
softcover
perforated
8.5 x 11
978-1-56367-895-0

Instructor’s Guide
978-1-56367-897-4

Creativity in Fashion Design: An Inspiration


Workbook
TRACY JENNINGS —Dominican University
Creativity is thought to be a central component of design, but what is it, exactly, and what
role does it play in fashion design? Oftentimes, creativity is misunderstood as an exception-
al phenomenon or a gift that some people have and some people don’t. Creativity in Fashion
Design will teach students that creativity is a tool available to anyone who understands
its components. Students are introduced to the foundations of creativity with particular
emphasis on exploring and developing one’s individual and collaborative creativity relative
to fashion design. Through a series of practical workbook exercises, students will learn
how to actively seek the characteristics and environments that foster creativity and avoid
the factors that inhibit it. They will build an inspiration journal that will show them how
creativity functions within their own design processes. As a result, students will build a
portfolio of ideas and inspirations and discover that true creativity must also achieve some
end, whether it’s artistic, aesthetic, or a response to market needs.

CONTENTS
• Creativity and Fashion Design • Creativity and Motivation
• The Creativity and the Environment • Creativity and the Design Process
• Creativity and Cognition • Creativity in the Industry
• Creativity and Character Traits

Features
• Workbook format balances creativity theory with immediate application
• Inspiration journal templates show students how to sort and combine their
ideas creatively
• Inspirational quotes from the fashion industry and beyond break up the theoretical
portions of the text
• Chapter-opening vignettes place the concept of each chapter in a fashion
industry context
• Boldly-illustrated activities are truly interactive—by the end of the book it will have
become the student’s own creation

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom

8 For more information, contact your Account Manager.


NEW
title

coming in 2011
2011
© 2011
est. 352 pp.
full color
softcover
8 x 11
978-1-56367-901-8

Instructors Guide
978-1-56367-902-5

PowerPoint® Presentation
978-1-56367-903-2

Designer’s Guide to Apparel


EVELYN L. BRANNON —Professor Emerita, Auburn University
A user-friendly and contemporary approach to the basic elements of fashion design,
Designer’s Guide to Apparel explores the creative process of apparel design and the develop-
ment of a collection. Written from an industry perspective, it takes an active approach
combining the elements and principles of design, aesthetic judgment, technical compe-
tence, and an understanding of the customer. Rooted in the practical use of the creative
process, students are challenged to simultaneously meet the demands of aesthetics,
production, and consumer needs and are encouraged to experiment with the concepts and
to discover how they apply to the everyday tasks of designers.

CONTENTS
The Creative Challenge Garment Engineering
• Designer: A Job Description • Designing with Fabric
• Inspired to Design • Shaping Fashion
• Working a Creative Problem • Details and Trim
• The Design Process—Structural Design Specialties
Design • Designing Menswear
The Designer’s Toolbox • Designing for Children, Tweens,
• The Design Process—Decorative and Teens
Features • Specialized Design Fields: Knits,
• Designing the Line Denim, Coats, Dresses, Formal Wear,
Designing for People Swimwear, Lingerie
• Visualizing the Customer
• Trick the Eye with Optical Illusions

FEATURES
• Full-color photographs throughout illustrate color schemes with examples of
designers’ work
• Illustrated coverage of art elements and principles
• Covers design specialties, including menswear and childrenswear and specialized
design fields like knitwear and denim, swimwear and lingerie
• Opening briefs provide essential information a designer needs to know
• Sidebars include techniques that enhance the designer’s experiences
• Design activities extend concepts into practice
• End of chapter Study Guides include chapter summary, key concepts, and
discussion questions
• Line art and fashion sketches illustrate projects and design research
• Glossary of technical terms

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 9


NEW
title
coming in 2011

2011
©2011
est. 304 pp.
16 pp. full color
softcover
7.375 x 9.25
978-1-56367-874-5

Instructor’s Guide
978-1-56367-875-2

PowerPoint® Presentation
978-1-56367-876-9

Fashion Branding Unraveled


M. KHALED A. HAMEIDE —Virginia Commonwealth University
Beginning with an overview of the concept of branding and the dynamics of the branding
process, this book presents a complete perspective of fashion branding. It will explore the
application of concepts to the different categories of the fashion brand, such as The Luxury
Brand and Private Labels, and will look at specific branding strategies related to the fashion
industry as practiced today. The author emphasizes understanding technologies that are
relevant to the fashion industry and investigates how these technologies may change and
challenge many of the conventional concepts. The book highlights new concepts together
with the challenges and opportunities they bring, and concludes with a look at the future of
fashion branding in the twenty-first century.

CONTENTS
The Brand and Branding The Fashion Brand
• Defining the Brand • Luxury Fashion Brands
• The Branding Process Phase One: The • Mass-Market Fashion Brands,
Brand Decision and Positioning Premium Brands, and Private Labels
• The Branding Process Phase Two: • Retail Brands
Communicating, Launching, and The Future of Fashion Branding
Evaluating the Brand • iBrand: The Age of the Interactive,
Wireless, and Virtual Brands
• Redesiging the Brand

Features
• Covers brands, appropriate strategies, innovations in technology and future
consumer projections
• Examines concepts such as “mass customization” and “M-branding” and their influ-
ence on retail branding
• Examines major features and characteristics of the fashion industry by highlighting
its segments, customers, strategies, as well as current and future trends
• Balances mix of theory and analysis and introduces new concepts to encourage the
student to participate, research and think critically
• Includes definitions, bold terms, mini case-studies, discussion and review questions

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms

10 For more information, contact your Account Manager.


NEW
title

coming in 2011
© 2011
2011
est. 544 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-898-1

Instructors Guide
978-1-56367-899-8

PowerPoint® Presentation
978-1-56367-900-1

Retail Advertising and Promotion


JAY DIAMOND —Professor Emeritus, Nassau Community College
Retail Advertising and Promotion explores how today’s retailers can effectively reach their
existing consumer base, attract new shoppers to their companies, and turn those shoppers
into customers. The book provides an overview of advertising and promotion as they relate
to retailing, including historical perspectives, ethics, regulations, and current trends. Cov-
ering all forms of advertising media—from newspapers and magazines to television and
radio, outdoor advertising, and the Internet—it features practical information on plan-
ning and budgeting, as well as how to work with advertising agencies. The book discusses
promotional tools available to retailers, including special events, visual merchandising,
and public relations. This is not be a book on how to make advertising; rather, it focuses on
the information that retailing students need to know in order to coordinate these endeav-
ors to improve their business.

CONTENTS
Introduction to Advertising The Advertising Media
• The Impact of Advertising on the • Newspapers
Retail Industry • Magazines
• Ethics and Social Responsibility in • Television and Radio
Today’s Advertising Arena • Direct Marketing: The Internet,
Planning the Advertising Program Social Networking and Direct Mail
• Pre-planning: Researching the • Outdoor Advertising
Target Markets Creating the Advertising
• Targeting the Multicultural Markets • Print Media
• Planning and Budgeting Strategies • Broadcast Media
• In-house and External Resources for Promotional Tools Used by Retailers
Advertising Development • Special Events
• Visual Merchandising
• Public Relations: Promoting and
Advancing the Retailer’s Image
FEATURES
• Timely projects and exercises that ask students to apply the concepts in
practical ways
• Case problems drawn from the industry
• Articles from journals and trade periodicals
• Coverage of the growing multi-cultural consumer marketplace and how retailers can
use advertising to reach this demographic

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 11


NEW
title
coming in 2011

2011

©2011
est. 320 pp.
full color
softcover
8.5 x 11
978-1-56367-926-1

Instructor’s Guide
978-1-56367-927-8

Accessory Design
ANETA GENOVA —Parsons The New School for Design
The first textbook to cover the complete process for designing accessories, from inspiration
to design sketching through manufacturing, Accessory Design is intended to give students a
focused resource for developing their own accessory line. An introduction to the history of
accessories throughout the centuries provides students with both context and inspiration
for their designs. A consistent chapter format covers the key stages of the design process for
the major segments of the accessories market—handbags, footwear, and small accessories
(belts, scarves, hats, etc.). Examples of student illustrations from all stages of the design
process including sketches, mood boards, flats, and final presentations support chapter
projects, and help students gain practical experience in developing a line of accessories for
their design portfolio.

CONTENTS
A History and Overview of • Designing, Sketching, and Presenting
Accessory Design Handbags and Small Leather Goods
• History of Accessories from Ancient • Tech Packs and Manufacturing for
Egypt through the twentieth Century Handbags and Small Leather Goods
• History of Classic Accessory • Tech Packs and Manufacturing
Companies for Footwear
• Contemporary Accessory Designer • Shoe Construction Types
Profiles • Inspiration, Research, and Design for
• Basics of Accessory Design the Footwear Industry
Designing Handbags and • Sketching, Illustration, and
Small Leather Goods Presentation Techniques
• Handbag and Small Leather Goods for Footwear
Introduction • Tech Packs and Manufacturing
• Inspiration and Research for for Footwear
Handbags • Various Accessories

Features
• Engaging stories from classic accessory design companies, like Louis Vuitton,
Hermès, and Coach, help students understand the importance of developing, build-
ing, and maintaining a brand identity for accessories
• Profiles of designers driving the current trends in accessories make students aware of
the trendsetters of today’s accessory industry
• Interviews with current accessory designers and other key players in the industry
provide real-world information about the industry
• Chapter Projects designed for a design studio course allows students to practice a
complete set of accessory design skills
• Appendix will include examples of technical packets

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• Digital Resource Center includes materials for both students and instructors

12 For more information, contact your Account Manager.


NEW
edition

coming in 2011
2011
© 2011
est. 468 pp.
8 pp. full color
softcover
7.375 x 9.25
978-1-60901-106-2

Instructors Guide
978-1-60901-107-9

PowerPoint® Presentation
978-1-60901-108-6

Going Global: The Textile and Apparel


Industry
2nd Edition
GRACE I. KUNZ —Associate Professor Emerita, Iowa State University
MYRNA B. GARNER —Associate Professor Emerita, Illinois State University
The production and distribution of textile and apparel products is a truly global industry,
making it crucial to be aware of the most current political, social, and economic develop-
ments within the international marketplace. The 2nd Edition of Going Global expands
and updates discussion of ethics and social responsibility, trade agreements, and the role
of China and other emerging countries in the international apparel industry, as well as
featuring new case studies. Without overwhelming students with data that may become
quickly outdated, this text exposes them to the language and basic concepts of global
textile and apparel trade.

CONTENTS
Embarking on a Global Adventure • Illegal and Unethical Trade Activity
• Introduction to Globalization • Politics and Political Positioning
• Textile and Apparel Supply Matrix Trading Partners
• Consumption and Well-Being • Europe and the European Union
• Developing Sustainable • The Americas and the
Supply Chains Caribbean Basin
The Global Supply Chain • Asia and Oceania
• Global Sourcing • The Middle East and Africa
• Trade Barriers and Regulation

FEATURES
• Updated information throughout, including more cultural information about the
countries covered while maintaining 12 chapter organization
• Additional specific information about sourcing
• Global lexicon defining important terms
• Learning activities throughout
• Updated case studies
• Expanded and updated content regarding consumption and counterfeiting

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 13


apparel industry

© 2009
384 pp.
softcover
7.375 x 9.25
978-1-56367-592-8

Instructor’s Guide
978-1-56367-593-5

PowerPoint® Presentation
978-1-56367-947-6

Social Responsibility in the


Global Apparel Industry
MARSHA A. DICKSON —University of Delaware
SUZANNE LOKER —Professor Emerita, Cornell University
MOLLY ECKMAN —Colorado State University
Foreword written by Marcela Manubens —Senior Vice President, Global Human
Rights and Social Responsibility, Phillips-Van Heusen Corporation
Globalization has dramatically changed the way business is conducted in the apparel man-
ufacturing industry, particularly in regard to social responsibility in the design, produc-
tion, and sourcing of products. Social Responsibility in the Global Apparel Industry combines
an introduction to the social and environmental issues in apparel manufacturing with an
analysis of how corporate strategy and decisions made throughout the global supply chain
can improve social responsibility. Readers learn how leading apparel and footwear brands
and retailers attempt to solve complex problems including child labor; harassment and
abuse; discrimination; excessive hours of work; low wages; poor factory health and safety;
and negative impacts on the environment. Drawing on their industry and research experi-
ence, the authors provide the tools to change the apparel industry from the inside out by
preparing the next generation of industry professionals with the awareness, knowledge,
and passion to make it more socially responsible.

CONTENTS
• What Is Social Responsibility?
• Social Responsibility, Human Rights, Sustainability, and the Responsibility
of Companies
• Cultural, Economic, and Political Dimensions of Social Responsibility
• Stakeholder Theory and Social Responsibility
• Key Stakeholders for Social Responsibility
• Codes of Conduct and Monitoring
• How Manufacturers and Retailers Organize for Social Responsibility: Internally,
Collaboratively, and Strategically
• Strategies for Environmental Responsibility
• The Future of Socially Responsibility in the Apparel Indust ry

FEATURES
• Case studies, sidebars, and interviews with individuals who work for multinational
corporations, NGOs, and labor groups related to the apparel manufacturing industry
• Introduction to stakeholder management and the key stakeholders for improving
labor standards and protecting the environment
• Critique of current practices for social responsibility and discussion of
new developments

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes 6-, 10-, and 15-week course outlines, discussion ques-
tions, additional assignments, and optional group projects, as well as a
comprehensive final exam including both short answer and essay questions
• PowerPoint® Presentation provides a framework for classroom lectures and
14 1.800.932.4724,
discussions for each chapter; option 1 |with
compatible www.fairchildbooks.com
PC and Mac platforms
importing & exporting
© 2010
352 pp.
softcover
6x9
978-1-56367-573-7

Instructor’s Guide
978-1-56367-574-4

PowerPoint® Presentation
978-1-56367-575-1

Essentials of Exporting and Importing: U.S.


Trade Policies, Procedures and Practices
HARVEY R. SHOEMACK —Illinois Institute of Art-Chicago, Oakton Community College
PATRICIA MINK RATH —International Academy of Design and Technology-Chicago
International business, especially export-import trade, is no longer an option, but a neces-
sity for today’s apparel industry to grow and generate profits—or just to survive in the
global marketplace. The decision to export or import is best based on a company or indi-
vidual entrepreneur’s careful and thorough analysis of its internal and external resources
and capabilities. Essentials of Exporting and Importing provides the merchandising, market-
ing, or business student a practical, basic guide for importing and exporting products,
services, or technology, while maintaining compliance with government policies. Calling
upon the knowledge and expertise of industry professionals and government officials as
sources, the authors focus on the policies, procedures, and practices essential for success in
the dynamic and expanding field of international trade.

CONTENTS
GLOBALIZATION AND THE U.S. EXPORT–IMPORT BUSINESS
• An Overview of Global Business Today
• Globalization and Trade Liberalization
• The U.S. Role in Global Trade
U. S. EXPORTING POLICIES AND PROCEDURES
• Basics of Exporting
• U. S. Export Procedures and Controls
IMPORTING INTO THE UNITED STATES
• Basics of Importing into the United States
• Entering the Import Business
• Navigating the Maze of Import Controls
REWARDS AND CHALLENGES OF EXPORT –IMPORT TRADE
• Exporting America’s Goods Around the World
• Getting Paid or Paying for Exports or Imports

FEATURES
• Draws upon real-world examples to supplement topics within each chapter, designed
to strengthen critical thinking
• Chapter elements include: key terms and concepts, summary of key point, discussion
questions, and individual and team Internet-based assignments
• Provides all the information for export— import regulations to develop an import or
export international business plan

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes chapter outlines, answers to review questions, compre-
hensive chapter tests, and term project
• PowerPoint® Presentation frames chapters for lectures and discussion; compatible
with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 15


© 2010
textiles
382 pp. | illustrated | full color | 3-ring binder
8.5 x 11 | Includes CD-ROM | 978-1-60901-171-0
Instructor’s Guide PowerPoint® Presentation
978-1-56367-854-7 978-1-60901-090-4

Fabric Science
9th Edition
Allen C. Cohen —Fashion Institute of Technology
Ingrid Johnson —Fashion Institute of Technology
Joseph J. Pizzuto

With an increasing emphasis on textiles as for this edition include the textile industry
a major global industry, the 9th Edition of and environmental responsibility, and
Fabric Science continues to meet the needs nanotechnology. The authors also provide
of both students and professionals in the readers with information for related trade
textile, fashion, and related industries. and professional associations, as well as
The range of information is exceptionally career opportunities in design, production,
wide, including basic fiber makeup, fiber marketing, merchandising, apparel, and
innovation, the formation of fabrics, quality home products.
issues, and laws that regulate textiles. Topics

NEW TO THIS EDITION STUDENT RESOURCES


• Discussion of eco-friendly textiles, • Companion CD-ROM includes updated
characteristics of green products, study questions and assignments;
and regulations compatible with PC and Mac platforms
• Expanded coverage of nanotechnology INSTRUCTOR’S RESOURCES
and other current innovations • Instructor’s Guide includes teaching
• A new section on high-performance and preparation suggestions, class
textiles used for construction, activities, answers to study questions,
transportation, medicine, and safety and comprehensive chapter exams
• More than 250 full-color illustrations • PowerPoint® Presentation illustrates
and photos throughout the text key concepts from the book and provides
• Updated textile industry terms including the basis for classroom lectures and
fiber names in different languages discussion; compatible with PC and
Mac platforms

© 2010
132 pp. | 114 2 x 3 swatches (including key and
mounting sheets) | three ring binder | 8.5 x 11
978-1-56367-857-8
Instructor’s Guide Instructor’s Swatch Set
978-1-56367-858-5 9978-1-56367-863-9
PowerPoint® Presentation
978-1-56367-856-1

Fabric Science Swatch Kit


9th Edition

Allen C. Cohen —Fashion Institute of Technology


Ingrid Johnson —Fashion Institute of Technology
Joseph J. Pizzuto
Designed to accompany the 9th Edition of and well as home furnishings. Swatches repre-
Fabric Science, this Swatch Kit supplements sent the types of fabrics currently available in
the study of textiles for students in fashion the textile industry and sold to apparel, home
design, merchandising, product development furnishings, and industrial designers.

NEW TO THIS EDITION INSTRUCTOR’S RESOURCES


• 114, 2" x 3" fabric swatches assembled • Instructor’s Swatch Set: 115, 7" x 12"
and bundled in two sections for fabric swatches, includes pre-printed
easy accessibility cards with instructions to mount
• Key to Fabric Swatches identifies the swatches. Additional swatch for instruc-
swatches by number, fabric description, tors for a gabardine with a
purpose of swatch, and fiber content Nano-Tex finish
• 6x plastic linen tester/stitch counter • Instructor’s Guide offers a step-by-step
supplied in vinyl pouch guide to the assignments
• PowerPoint® Presentation includes
high resolution, full-color front and back
views of fabric swatches; compatible
with PC and Mac platforms

16 For more information, contact your Account Manager.


textiles
©2011
est. 336 pp.
illustrated
8 pp. full color
softcover
perforated
7.375 x 9.25
978-1-56367-844-8

Instructor’s Guide
978-1-56367-845-5

PowerPoint® Presentation
978-1-56367-846-2

Textiles: Concepts and Principles


3rd Edition
VIRGINIA HENCKEN ELSASSER —Centenary College
This clear and concise textiles book focuses on comprehension of the interrelationship
between the components of textiles to help students understand and predict textile prop-
erties and performance. Intended for undergraduate programs of colleges and universities
that focus on fashion merchandising, fashion design, and interior design, Textiles: Concepts
and Principles provides a thorough approach to the fundamentals of textiles.

CONTENTS
• Introduction to Textiles • Woven Fabrics and Their Properties
• Fibers and Their Properties • Knit Fabrics and Their Properties
• Natural Fibers • Nonwoven and Other Methods of
• Production of Manufactured Fibers Fabric Construction
• Manufactured Cellulosic Fibers • Dyeing and Printing
• Synthetic and Special Application • Finishes
Fibers • Finishes
• Yarn Formation • Textiles and the Environment
NEW TO THIS EDITION
• New chapter “Textiles and the Environment” covers environmental issues, disposal and
recycling and social responsibility throughout the entire life cycle of textiles
• Covers current issues related to the impact of the environment and globalization on the
textiles industry throughout the text
• Discusses technologically innovative fibers and their applications in design for design
industries—fashion interiors, industrial
• Cases studies of industry products and procedures to introduce real world of textiles
to education
• Information in easy to read format defines the role of textiles within specific industries
• Defines how standards of construction, maintenance, and performance apply to textiles
• Explains the importance of labeling
• Provides tools to evaluate the effect of fabric construction to the performance
of a product
• At a Glance features to provide quick access to key information

STUDENT RESOURCES
• Lab Workbook with assignments for each chapter can be conducted individually, pursued
in teams, or developed in class settings

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample syllabi for 15-, 12-, and 8-week courses; sources for
teaching materials, answers to end-of-chater review questions, and sample tests for
each chapter
• PowerPoint® Presentation provides a framework for classroom lectures and discussions
for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 17


costume history

© 2009
704 pp.
illustrated
full color
hardcover
8.5 x 11
978-1-56367-806-6

Instructor’s Guide
978-1-56367-807-3

PowerPoint® Presentation
978-1-56367-808-0

Survey of Historic Costume


5th Edition
PHYLLIS G. TORTORA —Professor Emerita, Queens College
KEITH EUBANK —Professor Emeritus, Queens College
Survey of Historic Costume, 5th Edition, presents a thorough overview of Western dress
from the ancient world to the trends of today. Each chapter presents social, cross-cultural,
environmental, geographic, and artistic influences on clothing. With visuals, illustrated
tables, and in-depth discussions, readers come to recognize recurring themes and concepts
and understand the role of dress from a diverse, global perspective. This book is perfect for
students, instructors, fashion industry professionals, and anyone interested in historic
costume, fashion, art, and design.
CONTENTS
• Introduction • The Romantic Period 1820–1850
The Ancient World c. 3000 b.c.– a.d. 300 • The Crinoline Period 1850–1869
• The Ancient Middle East c. 3500–600 b.c. • The Bustle Period and the Nineties
• Crete and Greece c. 2900–300 b.c. 1870–1900
• Etruria and Rome c. 800 b.c.– a.d. 400 From the Twentieth to the Twenty-
The Middle Ages c. 300–1500 First Century 1900–2008
• The Early Middle Ages c. 300–1300 • The Edwardian Period and World
• The Late Middle Ages c. 1300–1500 War I 1900–1920
• The Renaissance c. 1400–1600 • The Twenties, Thirties, and World
• The Italian Renaissance c. 1400–1600 War II 1920–1947
• The Northern Renaissance c. 1500–1600 • The New Look: Fashion Conformity
Baroque and Rococo c. 1600–1800 Prevails 1947–1960
• The Seventeenth Century 1600–1700 • The Sixties and Seventies: Style
• The Eighteenth Century 1700–1790 Tribes Emerge 1960–1980
The Nineteenth Century 1800–1900 • The Eighties, the Nineties, and the
• The Directoire Period and the Empire Twenty-first Century 1980–2008
Period 1790–1820
FEATURES
• More than 1,000 full-color photographs and illustrations
• All new illustrated decorative arts tables and timelines highlight the importance of
history to costume
• Modern influences section at the end of each chapter compares dress today with
earlier periods
• Updated color illustrations in the Visual Summary Tables serve as a clear, quick
reference for each chapter
• Extensive bibliographies, selected readings, and a revised index that features key
terms in bold for use as a glossary
INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes suggested activities and assignments for each chapter,
suggested print and Web resources, detailed review questions, and comprehensive
chapter quizzes
• PowerPoint® Presentation provides extensive image gallery illustrating key concepts
and fashions, important maps, as well as Internet links; compatible with PC and
18 For more information, contact your Account Manager.
Mac platforms
fashion profile
© 2010
496 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-710-6

Instructor’s Guide
978-1-56367-711-3

PowerPoint® Presentation
978-1-60901-006-5

Who’s Who in Fashion


5th Edition
HOLLY PRICE ALFORD —Virginia Commonwealth University
ANNE STEGEMEYER —Fashion Specialist
Students of fashion design are eager to explore the history of their chosen field as well as
keep up with new and emerging designers. Who’s Who in Fashion captures the energy, dra-
ma, and excitement of the luminaries who make up the world of fashion. Profiles include
useful design philosophies, as well as mentors and sources of inspiration. The biographies
trace the careers of many of the men and women who’ve contributed to fashion. Besides
today’s major figures and legendary designers of the past, there are lesser known people
and newcomers worth watching as well as a sampling of interesting nonconformists—free
spirits who prefer to work off the main fashion paths. The picture would not be complete
without the style makers, those with an eye and an instinct for fashion and who interpret
it for the public; the editors, photographers, artists— those who sketch and photograph,
write about fashion, and promote it.

NEW TO THIS EDITION


• Highlights of the most successful names in the fashion industry including designers
of apparel and accessories for men, women, and children
• Features photographers, editors, and celebrities who’ve contributed to the industry
• Full-color photographs throughout of designers and their most influential designs
• Running timeline throughout book that highlights key events and fashion move-
ments through history

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample syllabi and units based on the timeline in the
book, including objectives, key events, discussion questions, and test questions
• PowerPoint® Presentation provides a framework for lectures and discussion,
includes slides arranged both chronologically and by category, together with key
full-color illustrations from the text; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 19


fashion law

© 2009
368 pp.
softcover
6x9
978-1-56367-778-6

Instructor’s Guide
978-1-56367-779-3

PowerPoint® Presentation
978-1-60901-005-8

Fashion Law: A Guide for Designers,


Fashion Executives, and Attorneys
Edited by GUILLERMO C. JIMENEZ —Fashion Institute of Technology
BARBARA KOLSUN —General Counsel, Stuart Weitzman, LLC
For a full list of contributors, please visit our website at www.fairchildbooks.com
In a highly competitive global market, fashion designers and executives need state, fed-
eral, and international laws to protect their intellectual property—their brands and the
products by which their customers recognize them. And because the design and marketing
of fashion goods requires the collaboration of many professionals with different areas of
expertise, written agreements are essential for the successful management of any fashion
business. Fashion Law provides a guide to such vital issues as the application of copyright,
patent, trademark, and trade dress protection; agreements for licensing, selling, and mar-
keting fashion goods, domestically and abroad; and laws affecting treatment of employees,
leasing of retail property, and international trade. Fashion law is an emerging legal spe-
cialty, and this text provides a foundation for fashion professionals and their legal advisors
to work together effectively.

CONTENTS
Introduction
• Fashion Law: Overview of a New Legal Discipline
Intellectual Property Issues
• An Introduction to Intellectual Property Protection in Fashion
• Fashion and Apparel Licensing
• Counterfeiting
Commercial Operations and Expansion
• Starting the Business and Launching the Line: How to Choose the
Right Business Structure
• Selling and Buying: Commercial Agreements in the Fashion Sector
• Employment Law Issues in Fashion
• Marketing, Advertising, and Promotion
• Retail Leasing for Fashion
International Aspects
• International Development of the Fashion Business
• Import and Customs Issues in Fashion

FEATURES
• Authoritative text by attorneys specializing in various aspects of fashion law
• Practice tips and sample clauses for contracts that apply legal principles and laws to
the unique needs of the fashion industry
• Real court cases and other examples of the role of law in the fashion business

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes overviews of key legal points, additional case studies and
discussion questions, chapter tests, and appendix with a list of additional materials
• PowerPoint® Presentation provides a framework for classroom lectures and
discussions for each chapter; compatible with PC and Mac platforms
20
fashion journalism
© 2009
320 pp.
illustrated
8 pp. full color
softcover
7.375 x 9.25
978-1-56367-615-4

Instructor’s Guide
978-1-56367-616-1

PowerPoint® Presentation
978-1-56367-955-1

Uncovering Fashion:
Fashion Communications Across the Media
MARIAN FRANCES WOLBERS —Albright College
Foreword by Connie Heller-Horacek —Albright College
Fashion depends on visuals: when we see something we like, we are responding to its
color, line, form, and eye-appeal. But communicating about fashion demands much more
than the mere presence of garments, accessories, and footwear. It involves a wide range of
media including words—printed, spoken, and electronically transmitted. Those words may
stand alone, or they may be paired with images and designs to enhance and illustrate their
meaning. Uncovering Fashion uses a systematic approach to reveal the fashion industry’s
underlying network of communications. The term “fashion communications” refers not
only to monthly fashion magazines, but also to every facet of information relating to
fashion—from names of colors at the dye factory to the latest runway reviews on fashion
websites. Focusing on the key areas of manufacturing, business, sales, advertising, and
representation in the media, Wolbers uses a who-what-where-why-and-how approach to
engage critical thinking, inspire creativity, and explore all the media that serve fashion.

CONTENTS
Fashion Communications • Becoming Fashion
—A Layered Look • Out There for All to See
• Fashion Information from the —Representation in the Media
Inside Out • The Big C: Creativity
• Understanding Raw Materials • Evolution of the Fashion Magazine
• Laboring for Fashion: Influences • Dynamic Wording—The Art of
from the Industry Describing Fashion
—The Business End • Visuals That Speak
• Details, Details • “With This Page (Ad, Script, or
Whatever!), I Thee Wed”
FEATURES
• Creative projects and exercises designed for both inside and outside the classroom to
help students master the unique language of fashion
• Profiles featuring interviews with individual designers, writers, museum curators,
small business owners, retailers, photographers, and bloggers—from Project Runway
contestant Marla Duran to Pulitzer Prize–winning fashion journalist Robin Givhan
• Eight-page color insert featuring inspiring photos from Annie Leibovitz that teaches
readers how to communicate effectively with visuals
• Press kits, press releases, designer “look books,” and other media tools that exemplify
successful communication

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide contains tips on how to use the text in a variety of different
courses, including fashion journalism, business communication, and other
fashion courses
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; also includes all new full-color art; compatible with PC and
Mac platforms
1.800.932.4724, option 1 | www.fairchildbooks.com 21
professional development
© 2010
432 pp.
illustrated
12pp. full color
softcover

CD-
8.5 x 11
Includes CD-ROM
978-1-56367-910-0 ROM
Instructor’s Guide
978-1-56367-911-7

PowerPoint® Presentation
978-1-60901-048-5

The Fashion Intern


2nd Edition
MICHELE M. GRANGER —Missouri State University
A pivotal point in the student career, the internship provides real-world experience within
the guided realm of academia. To help students gain the most from this experience, this
comprehensive and easy to read new edition first guides students in preparing to search for
and secure an internship, and then challenges the student to critique the internship orga-
nization from the perspective of a business analyst. In this way, the student may primarily
work in one area of the business, but must be exposed to the business in its entirety in or-
der to complete the text, gaining a holistic view of the company. Information on emerging
fashion career options in communications and entrepreneurship, international internship
opportunities, and the role of technological tools as today’s job seeker’s marketing pack-
age. Interns in fashion merchandising, retailing, design, product development, promotion,
and production will end up with a polished and professional product for their portfolio.

CONTENTS
• Getting Started • The Customer
• Writing a Résumé and Letter of Application • The External Environment and
• Applying and Interviewing for E-commerce
the Internship • Product Identification
• Before Settling In • Product Development and Design
• The Company Mission, Image, and Location • Production
• The Nature of the Organization • Pricing
• Promotion

NEW TO THIS EDITION


• More content on entrepreneurial small business structure and examples of small
business models throughout the text
• Additional case studies present unique situations students may confront during the
internship experience
• Coverage of e-portfolios and other technological tools and terms—including
Blackberries, iPhones, MySpace, etc.

STUDENT RESOURCES
• Companion CD-ROM including a daily journal for recording observations and
experiences; internship evaluation forms for both the student and the internship
supervisor; compatible with PC and Mac platforms

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample course outlines, teaching notes, additional activi-
ties, grading rubics, homework assignments, discussion questions for guest speakers,
and comprehensive chapter tests
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions for each chapter; compatible with PC and Mac platforms

22 For more information, contact your Account Manager.


professional development
©2010
384 pp.
illustrated
full color
softcover
9 x 12
978-1-56367-817-2

Portfolio Presentation for Fashion Designers


3rd Edition
LINDA TAIN —Fashion Institute of Technology
Designer’s portfolios are their calling card in an increasingly competitive fashion industry—
displaying their unique design perspective, skill sets, and creativity. This comprehensive
reference prepares students as they begin their fashion design careers. Those already
working in the industry or wishing to reenter the job market will also appreciate these new
approaches for revising or recreating their portfolios. Each chapter highlights essential
skills and techniques to help designers become competitive within their chosen markets. By
focusing on both logical and creative solutions, the designer becomes aware of the process of
developing the portfolio–from concept through presentation of the finished product.

CONTENTS
• The Portfolio: A Statement of Style • Fashion Accessories Presentations
• The Design Sketch: A History of Style • The Digital Portfolio: Creating a
• Customer Focus Virtual Résumé
• Organization and Contents • The Job Market: Basic Organization of
• The Design Journal Manufacturing Firms
• Presentation Formats • Résumé and Cover Letter
• Flats and Specs • Organizing Your Job Hunt, Mastering
• Presentation Boards the Interview
• Men’s Wear Presentations • Freelance Designing
• Children’s Wear Presentations • The First Job: Building Your Career

NEW TO THIS EDITION


• Lively, eye-popping full-color examples of portfolios throughout the book
• Updates to Chapter 12, “The Digital Portfolio,” reflect newest applications and trends
for CAD from drawing to preparing digital portfolios
• Detailed coverage on portfolio creation for the women’s, men’s, children’s, intimate
apparel, and accessories markets
• Historical chapter helps students contextualize fashion illustration throughout the
twentieth and twenty-first centuries and draw connections between past and present
• Provides tips in preparing portfolios appropriate for interviews in various markets
and price points in the industry
• Interviews with freelance designers in a Q&A format. Includes checklists, lists of
dos and don’ts and helpful hints, exercises, sample résumés, cover letters, as well as
designers’ art samples

1.800.932.4724, option 1 | www.fairchildbooks.com 23


color & design

© 2011
est. 384 pp. | full color | softcover | 11 x 8.5
978-1-56367-859-2

Instructor’s Guide PowerPoint® Presentation


978-1-56367-860-8 978-1-56367-861-5

Designing with Color: Concepts and


Applications
CHRIS DOROSZ —The Academy of Art University, San Francisco
JR WATSON —The Academy of Art University, San Francisco
This text/workbook takes an interactive approach to the study of color and design, highlighting
the elemental importance for designers to understand how color is perceived, experienced, and
manipulated in order to be used effectively in their designs. Workbook activities and artist-in-
spired assignments include options for students to use paper and multimedia applications such
as paint, color paper, digital and film cameras, and cell phones equipped with digital cameras.
Workbook space is provided for students to input assignments illustrating their understanding
of the concepts and connecting the student learning experience to the world around them. This
highly visual text will explore and apply the principles of color and design for various disci-
plines and help stir the imagination of today’s art and design students.
CONTENTS
Color and Color Schemes • Emphasis
• Symbolic vs. Local • Balance (Visual Weight)
• What Makes Color Color? • Movement
• Laying Out the “Found” Color Wheel • Rhythm
• Color’s Three Components • Caution / Troublespots
• Sweet Schemes: Creating Harmony with Pattern
Analogous Colors • You May Not Always Want a Focal Point
• Scheme On: Complementary Colors • Four Ways to Create a
and Contrast Non-Focal Point Design
• Don’t Blow Things Out of Proportion: • Three Approaches to Positive and
Controlling Color Negative Space Relationships
2-D and 3-D Design Process • Texture
• 2-D Space: Some Basic Concepts Mood
• 3-D Illusion • Psychology of Color
• 3-D Form • Psychology of Shape
The Principles of Design • How Lighting Affects Color
• Unity and Variety
FEATURES
• “Spotlight on” and “Medium of the Artist” features will show artists and their work in
all fine and applied art disciplines
• “Factoid” vignettes present traditional information in a more direct format
• Chapter elements include vocabulary and key concepts, workbook activities and
suggested assignments

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text
in the classroom
• PowerPoint® Presentation frames chapters for lectures and discussion; compatible
with PC and Mac platforms
24 For more information, contact your Account Manager.
design foundations
© 2010
288 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-872-1

Instructor’s Guide
978-1-56367-871-4

PowerPoint® Presentation
978-1-56367-873-8

The Design Process


2nd Edition
KARL ASPELUND —University of Rhode Island
Karl Aspelund is a seasoned explorer and guide through the seven stages of The Design
Process. Beginning at Inspiration, readers travel through Identification, Conceptualiza-
tion, Exploration/Refinement, Definition/Modeling, and Communication on the way to
Production. The tour is enhanced by the accompanying Perspectives of designers who
travel parallel paths in the design of fashion, interiors, industrial and consumer products,
and public art projects. End-of-chapter exercises help students move their own design
projects from the World of Imagination to the World of Objects. Appendices recommend
readings for further exploration and serve as refreshers on design elements and principles;
notable designers, architects, and artists; trend analysis; and major events and influences
on design from the mid-1800s to the first decade of the twenty-first century.

CONTENTS
• Introduction • Stage 7: Production
• Stage 1: Inspiration • Elements and Principles of Design
• Stage 2: Identification • Recommended Reading
• Stage 3: Conceptualization and Resources
• Stage 4: Exploration/Refinement • Notable Designers and Architects
• Stage 5: Definition/Modeling • Reading the Zeitgeist: Trendspotting
• Stage 6: Communication in a Decentralized World
• Zeitgeist and Design: Timeline

NEW TO THIS EDITION


• Expanded discussion of sustainability is integrated into the text so that readers will
routinely incorporate consideration of this issue into all stages of their
design projects
• New, enlarged, full-color illustration program engages visual learners with
memorable images of the concepts discussed in the text
• New and updated perspective features tell how designers address current needs
and constraints

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes suggestions for ways to examine topics and apply
practices discussed in each chapter as well as ways to evaluate students’ design
projects and responses to the exercises in the text
• PowerPoint® Presentation highlights the text coverage, providing a framework for
lectures and discussion in a studio or classroom; compatible with PC and
Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 25


elements & principles

©2010
416 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-809-7

Instructor’s Guide
978-1-56367-810-3

PowerPoint® Presentation
978-1-60901-019-5

Understanding Aesthetics for the


Merchandising and Design Professional
2nd Edition
ANN MARIE FIORE —Iowa State University
Bridging the gap between the study of aesthetics and its application in the merchandising
and design environments, the 2nd Edition of Understanding Aesthetics presents a research-
based focus on the concepts of aesthetics and their effect on product value and consumer
behavior. The multisensory approach to studying the elements and principles of design
helps students master the underlying factors of successful design and learn how products
and their promotional surroundings can establish brand identity and create a pleasing
environment for the consumer.

CONTENTS
A Primer on Aesthetics
• Defining Aesthetic Experience
• Branding and the 5Ps
• Value Derived from the 5Ps
• Factors Influencing Aesthetic Evaluation or Preference 101
The Elements and Priciples of Design
• Elements of Design: Color
• Elements of Design: Light
• Elements of Design: Line and Shape
• Elements of Design: Texture
• Elements of Design: Space and Movement
• Auditory and Olfactory Elements of Design
• Complexity, Order, and Novelty
• Principles of Design

NEW TO THIS EDITION


• Full-color design and art program
• Active learner approaches

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course schedules, additional activities, student
handouts, and chapter tests
• PowerPoint® Presentation frames each chapter for lecture and discussion; includes
full-color reproduction of key art; compatible with PC and Mac plarforms

26 For more information, contact your Account Manager.


elements & principles
©2010
est. 384 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-848-6

Instructor’s Guide
978-1-56367-849-3

PowerPoint® Presentation
978-1-56367-850-9

Fashion by Design
JANICE G. ELLINWOOD —Marymount University
Fashion by Design covers the elements and principles of design as they relate to fashion.
By exploring the best examples from early to contemporary fashion design, students will
develop the eye of the fashion designer, able to identify and understand how to manipulate
the elements and principles of design. The objective is for design students to use these
guidelines not to simply develop an appreciation of aesthetics but to execute an aestheti-
cally pleasing garment design. The theory of Fashion by Design originates in the field of art,
while also drawing on aesthetics in the field of clothing and textiles.

CONTENTS
• About Design
The Elements of Design
• Line
• Form, Shape, and Space
• Texture and Light
• Pattern
• Color and Value
• Color and Industry
The Principles of Design
• Balance
• Emphasis
• Rhythm
• Proportion
• Unity

FEATURES
• Includes real-world examples that demonstrate the link between theory and fashion
and provide insight into how real fashion designers use design theories
• Covers how the elements and principles compliment the female anatomy
• Hands-on projects with step-by-step instructions related to the element or principle
discussed in the chapter
• Two chapters on color theory: one covers hue, value and intensity, color schemes,
relationship between color and fabric construction and the second color marketing,
color psychology and relationship of season to color
• Summary charts of theories and how examples relate to theory for each chapter

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in
the classroom
• PowerPoint® Presentation frames chapters for lectures and discussion; compatible
with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 27


fashion illustrations

©2011
est. 480 pp.
illustrated
full color

CD-
softcover
8.5 x 11
Includes CD-ROM
978-1-56367-830-1
ROM

Illustrating Fashion: Concept to Creation


3rd Edition
STEVEN STIPELMAN —Fashion Institute of Technology
This beautifully illustrated text provides a step-by-step approach to drawing the basic
fashion figure, identifying the elements of a garment, and discussing the various tech-
niques used to render fashion illustration. The book also benefits the advanced user by its
exploration of concepts such as manipulating the figure, drawing draped garments, and
creating flats. Using designer garments, Stipelman helps the student understand a specific
concept, the designer and the garments place in the history of fashion. It is the author’s
belief that without knowledge of the past, it is impossible to design for the future. By the
end of the book students will have an understanding of the concepts of fashion drawing,
both basic and advanced techniques, of their own talents and goals, and a glimmer of their
own personal style.

CONTENTS
For more detail, visit our website at www.fairchildbooks.com
Getting Started
The Fashion Figure
The Fashion Details
Rendering
The Extras

NEW TO THIS EDITION


• Four-color illustrations throughout depicting rendering techniques from basic
to advanced
• Illustrations depicting current designers and their garments in addition to historical
designers and their designs to familiarize students with fashion history
• Discussion of the concept of “style” and an understanding of the concepts of fashion
drawing to student’s talents and goals
• Chapters begin with an overview of the subject, including a brief fashion history or
the relationship of the garment detail to the figure

STUDENT RESOURCES
• Companion CD-ROM with demonstration and discussion by author of rendering
techniques from the basic fashion figure to advanced illustrations; compatible with
PC and Mac platforms

28 For more information, contact your Account Manager.


draping
© 2010
432 pp.
illustrated
full color
softcover
9 x 12
978-1-56367-736-6

Draping Basics
SALLY DI MARCO —Baltimore City Community College
With step-by-step written instructions, Draping Basics provides the fundamentals of de-
signing foundation garments by draping fabric on a dress form. Photographs clearly dem-
onstrate the details of the process, and CAD drawings show how the draping is transferred
to paper patterns. The text covers the foundation skirt, bodice, and set-in sleeve, as well
as foundation bodice variations; dart equivalent bodice styles; bodice designs; and skirt,
dress, and collar styles.

CONTENTS
• Tools of the Trade
• Preparing the Drape
• Foundation Skirt
• Foundation Bodice
• Foundation Set-In Sleeve
• Foundation Bodice Variations
• Dart-Equivalent Bodice Styles
• Bodice Designs
• Skirt Styles
• Dress Styles
• Collar Styles

FEATURES
• General and specific chapter objectives and lists of key terms support the sequential
written instructions
• Front, back, and side views in the photographs show the three-dimensionality of the
draped design
• Gingham fabric is used to show grainlines clearly and ensure accuracy
• The text concludes with a glossary of key terms and an appendix listing suppliers to
the trade

1.800.932.4724, option 1 | www.fairchildbooks.com 29


patternmaking

© 2010
416 pp.
illustrated
hardcover
spiral bound
8.5 x 11
978-1-56367-851-6

Principles of Flat-Pattern Design


4th Edition
NORA M. MACDONALD —West Virginia University
The basic principles of the flat-pattern method are the foundation of producing effective
apparel designs. Principles of Flat-Pattern Design, 4th Edition, maintains its simple and
straightforward presentation of flat-patternmaking principles that is proven to be less
intimidating for beginning students. Numbered and fully illustrated steps guide students
through a logical series of pattern manipulation procedures, each beginning with a flat
sketch of the design to be developed and ending with a representation of the completed
pattern. A significant expansion of the introductory chapters in this new edition aligns
the patternmaking process with current industry practices, including technological ad-
vancements, design analysis, and production basics such as grading, marker making, and
specifications.

CONTENTS
• Introduction to Flat-Pattern Design • Necklines
• Patternmaking Design Process • Collars
• Sloper Development • Sleeves
• Skirts • Pleats and Tucks
• Bodice Dart Manipulation • Torso Designs
• Bodice Seamlines and Fullness • Pants and Pockets
• Closures, Facings, and Bands

NEW TO THIS EDITION


• A new chapter on sloper development includes a discussion on pattern sizing, pattern
terminology, and instructions for taking measurements and drafting basic patterns
• New appendices feature an expanded seam and hem allowance chart, specification
worksheets (cost and measurement), technology and sizing resources, and a fully
updated measurement chart
• Photographs representing industry practices enhance the discussion of design and
patternmaking in the apparel industry.
• A second color has been added to highlight headings
• Half-scale patterns are included in a pocket at the back of the book to allow students
to make oak tag slopers for practicing pattern manipulation
• A comprehensive glossary includes all of the terms that are highlighted throughout
the text

30 For more information, contact your Account Manager.


patternmaking
© 2009
176 pp.
softcover
8.5 x 11
978-1-56367-834-9

Basic Pattern Skills for Fashion Design


2nd Edition
BERNARD ZAMKOFF —Fashion Institute of Technology
JEANNE PRICE —Fashion Institute of Technology
The 2nd Edition of Basic Pattern Skills for Fashion Design introduces the techniques of flat
patternmaking in an easy-to-understand method. Each of the book’s four chapters ad-
dresses one major segment of a garment—the bodice, the collar, the skirt, and the sleeve—
with lessons that progress from the most basic dart manipulations to advanced design
variations. Simple illustrations demystify the patternmaking process for the beginner
student, showing how a few basic techniques can lead to endless design possibilities.

CONTENTS
• The Bodice
• The Collar
• The Skirt
• The Sleeve

NEW TO THIS EDITION


• Updated design variations reflect current styles
• Unique layout shows how design variations are derived from one another
• Lessons break down the patternmaking process into simple, flexible steps that ensure
accuracy without compromising creativity

1.800.932.4724, option 1 | www.fairchildbooks.com 31


reference

© 2011
est. 416 pp.
16 pp. full color
softcover
8.5 x 11
978-1-56367-762-5

The Fairchild Book of Fashion


Production Terms
3rd Edition
JANACE BUBONIA —Texas Christian University
Building on the success of the 1st Edition, the new edition with a new author will continue
to resolve the inconsistencies and discrepancies in terminology in the apparel industry and
to help clarify the various methods, processes, and equipment used in the industry. The
growth and development of the apparel industry is reflected in the new methods of apparel
manufacturing, the changes in apparel production such as mass production and product
development, the advances in machinery and technology, and the impact of globaliza-
tion. These advances and changes have produced a need for new definitions, revisions, and
reorganization of existing terms. Bubonia provides a language of fashion and a means of
communicating facts and ideas.

CONTENTS
• The Global Scope of Apparel Production • Surface Embellishments
& Sourcing • Product Design/Development
• Apparel Supply Chain • Pattern Development
• Brand Categories and Price Point • Fit, Design, and Construction Details
Classifications for Mass-Produced • Apparel Manufacturers/Producers
Apparel • Factory Layouts & Types of Production
• Apparel Product Categories • Apparel Production Product Costing
• Raw Materials • Marker Making, Cutting, & Bundling
• Color • Production
• Fabric Specifications • ASTM Stitch Classifications
• Thread Specifications • ASTM Seam Classifications
• Closures • Finishing
• Support & Thermal Materials • Packaging
• Support & Shaping Devices • Product Specifications
• Garment Labels • Quality Assurance and Product Testing
• Trim

NEW TO THIS EDITION


• New organization focusing on apparel manufacturing and mass production with terms
grouped according to the subject in which they may be used or applied
• New chapter on color including standards, lab dips, metamerism, etc.
• New terms and information on sizing information, techniques for seams and stitches,
button materials, zipper types and more
• Updated and current government stitches, seams and stitching classes
• Current apparel production terms such as cutting tickets, bundles, bundle tickets, etc.
• Each chapter includes introduction positioning the terms in the context of their use in
apparel manufacturing and/or product development
• Terms listed alphabetically within each chapter include definitions and uses and
illustrated with photographs and/or drawing for identification

32 For more information, contact your Account Manager.


construction
© 2009
est. 504 pp.
illustrated
softcover
9 x 12
978-1-56367-726-7

Instructor’s Guide
978-1-56367-727-4

Industry Clothing Construction Methods


MARY RUTH SHIELDS —Gibbs College–Farmington
This text will guide fashion students through the garment construction process and pro-
vide students in both fashion design and merchandising with the industry standard con-
struction information that they will need to function more effectively within design firms.
By focusing on garment construction techniques for various market levels, from budget
(mass market) and moderate to bridge (or better) and designer’s ready-to-wear, this text
emphasizes the garment construction process as it exists in the industry today. Compari-
sons of construction methods used at different price points are an integral part of the text,
with assembly techniques noted according to their affect on garment cost, quality, and
production time. Flow charts, information on spec and cost sheets, and reference charts
will all focus on industry methods, practice, and applications. Practice exercises through-
out the text reinforce students’ competency levels with industry-based sewing methods as
opposed to traditional sewing practices.

CONTENTS
• Garment Manufacturing Equipment
• Garment Manufacturing Materials
• Seams and Finishes
• Skirt Construction
• Ladies Pant Construction
• Ladies Blouse Construction
• Fashion Jacket Construction
• Ladies Tailored Jacket and Overcoat
• Ladies Vest
• Ladies Jumper with all in one facing
• Lined Bustier

FEATURES
• Flow charts at the beginning of each chapter to serve as quick reference guides to
simulate assembly-line production
• How to use, identify, and care for industrial machinery and tools, efficiently
and safely
• Includes information on spec sheets, cost sheets, market making, cutting, etc., and
half-size garment patterns for samples for use in manufacturing based courses
• Practice exercises within each chapter will help students develop competency with
industry-based sewing methods

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample lesson plans, grading rubrics, notes on skill
assessment, homework assignments, additional projects, questions for added content
and discussion, spec sheets, marker making guidelines, special instructions for
matching plaids by hand, and a list of additional readings

1.800.932.4724, option 1 | www.fairchildbooks.com 33


construction

©2011
est. 400 pp.
softcover
8.5 x 11
Includes DVD
978-1-60901-001-0
DVD

A Guide to Fashion Sewing


5th Edition
CONNIE AMADEN-CRAWFORD
This 5th Edition of this classic book on fashion sewing retains the large, helpful illus-
trations and easy-to-read text of previous editions. A basic text for beginner sewers, it
features step-by-step instructions that take the reader start-to-finish through over 100
sewing applications. Students will learn how to assemble and construct designs of various
styles from basic through intermediate and advanced skill levels. A new Instructional DVD
features video demonstrations of key sewing techniques and helpful tips to guide begin-
ning sewers.

CONTENTS
• The Sewing Machine and • Sewing with Knits
Sewing Equipment • Zippers
• Identifying Fashion Fabrics • Pockets
Equipment • Sleeves
• Body Types and Size Charts • Collars
• Planning a Design & Selecting Fabric • Necklines
• Method to This Madness • Facings
• Stitches • Linings
• Seams • Tailoring
• Darts • Waistlines
• Pleats and Tucks • Hems
• Bias and Bias Treatments • Closures

NEW TO THIS EDITION


• Step-by-step instructions are accompanied by large, clear illustrations
• Tables provide one-stop information for selecting fabrics by garment category with
tips on care, pressing, and sewing
• Guidelines explain how to select linings and interfacings for typical fabrics with
performance qualities and tips on caring
• “Method to this Madness” chapter outlines the entire garment assembly process as
a logical sequence so students will understand the step-by-step method of sewing
dresses, blouses, skirts, or pants
• “Tricks of the Trade” supply helpful hints that are usually only learned
through experience
• Appendices include: Metric Conversion Tables and Fashion Sewing Resources

34 For more information, contact your Account Manager.


© 2009

construction/couture sewing
560 pp. | illustrated | full color | hardcover
11 x 8.5 | 978-1-56367-516-4

Professional Sewing Techniques


for Designers
JULIE CHRISTINE COLE —William Rainey Harper College
SHARON CZACHOR —William Rainey Harper College

Professional Sewing Techniques for Designers offering insights into techniques appropriate to
is a colorful and up-to-date sewing guide varying levels of proficiency. Detailed sketches
that teaches fashion design students the provide visual support to the techniques
construction skills they’ll need to execute their covered. It is impossible to have good designs
original designs in a professional environment. without having accurate patternmaking and
Each chapter covers a particular theme and quality construction skills
reflects the order of assembly of any garment,

FEATURES • “Gather Your Tools” lists the sewing tools


• “Stop! What Do I Do If…” highlights sew- necessary to complete garments
ing challenges and techniques for students • Review checklists reinforce the
to solve problems themselves importance of the design process and
sewing skills

© 2009 FEATURES
120 pp. | three-ring binder | 8.5 x 11 • List of supplies needed for assignments;
tips for patterns, cutting,
978-1-56367-614-7
and stitching
Sample Workbook to Accompany • Sample worksheets include space for
attaching sample and labeling sewing
Professional Sewing Techniques technique, fabric type, fiber content,
for Designers lining type, interfacing type, stitching
order, stitch length, and notions
JULIE CHRISTINE COLE to buy
—William Rainey Harper College • Patterns clearly numbered to correspond
SHARON CZACHOR to each sewing technique and clearly
—William Rainey Harper College marked for cutting
This workbook consists of instruction sheets, • Assignments follow the organization of
worksheets, and a loose leaf binder for conve- the text designed for beginner and
nient storage. As students use the workbook advanced levels
to practice the sewing techniques, it becomes STUDENT RESOURCES
an ongoing resource and part of the design • Additional worksheets and patterns in
student’s fashion library. a PDF file accessible to Workbook users
via the Fairchild Books website, www.
fairchildbooks.com; compatible with PC
and Mac platforms

© 2009
400 pp. | illustrated | full color | softcover | 11 x 8.5
978-1-56367-516-4
Instructor’s Guide PowerPoint® Presentation
978-1-56367-540-9 978-1-56367-970-4

The Art of • Discussions about matching fabrics


Couture Sewing with the appropriate needle, thread,
and pressing and construction
Zoya Nudelman techniques
—Illinois Institute of Art,
Chicago
• Projects at the end of each chapter help
students fine-tune their skills

The Art of Couture Sewing is a practical guide to INSTRUCTOR’S RESOURCES


the fine construction practices used in couture • Instructor’s Guide includes blank
workrooms. Beginning with a brief history of worksheets, assignment handouts, and
couture, the book provides fully-illustrated teaching suggestions for each chapter,
instructions on constructing a couture dress as well as additional projects that can
from start to finish. After reading this book, be used as alternatives to the chapter
students will understand the various haute cou- projects given at the end of each
ture methods, particularly how these methods chapter
affect design decisions and the quality of these • PowerPoint® Presentation reproduces
garments. all key art in high resolution images
illustrating step-by-step construction
FEATURES techniques; compatible with PC and
• Detailed descriptions of applications, Mac platforms
with step-by-step instructions and
clear illustrations

1.800.932.4724, option 1 | www.fairchildbooks.com 35


tailoring

© 2010
208 pp.
illustrated
softcover

DVD
11 x 8.5
Includes DVD
978-1-56367-730-4

Instructor’s Guide
978-1-56367-731-1

PowerPoint® Presentation
978-1-60901-091-1

Tailoring Techniques for Fashion


MILVA FIORELLA DI LORENZO —Miami International University of Art & Design
Integrating text, photographs, and a companion DVD, Tailoring Techniques for Fashion
covers traditional and contemporary design and construction methods for tailored
garments from ready-to-wear to couture details. Live demonstrations and hundreds of
photographs illustrate step-by-step instructions for constructing a tailored skirt, trousers,
jacket, and design details using traditional, fusible, machine, and mass-production meth-
ods. A history of the tailoring profession and a survey of contemporary tailoring business
practices place these techniques in a professional context.

CONTENTS
• The Art, Craft, and Business of Tailoring
• Basics about Textiles
• General Sewing and Pressing Equipment
• Body Measurement
• The Pattern
• Hand Sewing
• The Seams
• The Skirt
• The Trousers
• The Jacket
• Design Details

FEATURES
• Step-by-step instructions for the construction of tailored garments
• Photographs illustrating each step from pattern to finished garment
• Traditional, fusible, machine, and mass-produced tailoring methods
• “Tailoring Tips” providing useful information usually learned only
through experience
• Historical overview of tailoring and contemporary professional practices

STUDENT RESOURCES
• Companion DVD includes live step-by-step demonstrations of key tailoring
procedures; compatible with PC and Mac platforms

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes teaching suggestions, lecture and demonstration ideas,
suggested class activities, and homework questionnaires
• PowerPoint® Presentation reproduces key illustrations from the text in full-color

36 For more information, contact your Account Manager.


tailoring
© 2011
est. 304 pp.
softcover
8.5 x 11
978-1-56367-746-5

Instructor’s Guide
978-1-56367-748-9

Tailored Fashion Design


PAMELA POWELL —College of DuPage Community College and
Columbia College Chicago
Tailoring books typically focus on the construction of tailored garments, beginning with
the selection of ready-made patterns and concluding with the assembly of the various
pieces. Tailored Fashion Design will begin a few steps ahead in the design process—provid-
ing students with inspiration and guidance to make their own patterns for tailored jackets,
which they will then execute using contemporary tailoring techniques that the book
will also outline. Fashion illustrations will show students the many silhouettes that the
tailored jacket can take—from formal and elegant to causal and sporty—for both men and
women. Basic jacket blocks will be included with instructions on how to manipulate details
within the patterns to achieve a whole new look. Profiles of professional designers who
incorporate tailoring into their collections will further highlight the important place that
the technique of tailoring continues to hold in today’s fashion industry. Students will learn
to consider tailoring as a design element, rather than just a method of garment assembly.
As a result, they’ll begin to appreciate tailoring as a viable skill that not only displays their
ability to put garments together, but also showcases their creativity as designers.

CONTENTS
• Introduction to Tailored • The Jacket Back
Fashion Design • The Sleeve
• Tools of the Trade • The Under Collar
• Design Workshop • The Shoulder Pads
• Looking at Fabric • The Front Lapel, Top Collar, and Back
• The Pattern Neck Facing
• The Fit • The Lining
• The Jacket Front • Finishing the Jacket
• The Pockets

FEATURES
• Coverage of tailoring for men and women
• Fashion Illustrations of jacket variations with corresponding patterns and instruc-
tions on how to manipulate design elements
• Design workshop focusing on finding inspiration and designing with a client in mind
• Historical overview of tailoring in the fashion industry, including profiles of
contemporary designers known for their tailoring skills
• Step-by-step instructions for contemporary tailoring techniques

STUDENT RESOURCES
• F
 ull Scale Patterns included for a women’s fitted and casual jacket and a men’s fitted
and casual jacket
• Instructor’s Guide provides suggestions for planning the course and using the text in
the classroom

1.800.932.4724, option 1 | www.fairchildbooks.com 37


technical design/technical drawing
© 2011
est. 192 pp. | illustrated | softcover | perforated
8.5 x 11 | 978-1-56367-869-1
Instructor’s Guide
978-1-56367-881-3

Apparel Production Management and


the Technical Package
Paula J. Myers-McDevitt

In today’s global apparel industry, garments that correctly and in the most cost- and time-efficient
are designed domestically are often manufac- manner possible. This book presents the basics of
tured overseas. The technical package is critical production management and clear instructions
to ensuring that a particular style is executed for creating a production package.

FEATURES • Discussion of the role of technology in


• Overview of domestic and off-shore apparel production management
production processes • Examples of completed production package
• Diagrams of a production department’s sheets
division of labor, stages of costing, • Blank production package sheets
and scheduling • Appendices including basic body croquis and
industrial sewing stitches
INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in
the classroom

© 2011
400 pp. | illustrated | softcover | spiral bound
9 x 12 | Includes CD-ROM | 978-1-56367-823-3

Complete Guide to Size Specification


and Technical Design
2nd Editon
Paula J. Myers-McDevitt
The demand for industry technicians to measure and instructions for taking measurements and
garments and generate spec sheets has never new sections on menswear expand upon the
been greater. The 2nd Edition of this guide already comprehensive coverage. The 2nd Edition
equips students with everything they need includes updated coverage of equipment and
to know about measuring sample garments, technology used in apparel specification. This
creating fully-graded spec sheets, and fitting book is also ideal for industry professionals
garments for production. Over 450 technical working without a comprehensive spec manual.
flats are clearly labeled with measurement points
NEW TO THIS EDITION STUDENT RESOURCES
• New chapters on measuring and • Companion CD-ROM includes blank spec
grading menswear sheets that students can fill-in directly on
• Updated size specification sheets the computer; compatible with PC and
Mac platforms

© 2010
416 pp. | softcover | 9 x 12 | Includes CD-ROM
978-1-56367-587-4
Technical Sourcebook for Designers
JAWIL LEE —Seattle Pacific University
CAMILLE STEEN —ExOfficio LLC
More than a “how-to” book, Technical Sourcebook for Designers is a “why-
to” text for aspiring apparel designers and merchandisers. The tools
provided are essential for mass production and evaluation of products
that may be manufactured outside of the United States. This text pres-
ents a holistic approach to technical design, in the context of meeting
the needs of the target consumer with cost-effective decisions.

FEATURES INSTRUCTOR’S RESOURCES


• A comprehensive glossary of standard • Instructor’s Guide includes sample syllabus,
terminology for garments and details additional projects and activities, detailed
• Illustrations of design flats and sample sample lesson plans, and comprehensive
spec sheets from tech packs for a variety chapter tests
of garments • PowerPoint® Presentation provides a
• Appendices featuring industry standards for framework for classroom lectures; bonus
seams and stitches “Style Bank” provides full-color image gallery
of key styles; compatible with PC and
STUDENT RESOURCES Mac platforms
• Companion CD-ROM including tem-
plates of forms and spreadsheets; compatible
38 with
For more PC and Mac
information, platforms
contact your Account Manager.
childrenswear
© 2010
272 pp.
illustrated
full color
softcover
8.5 x 11
978-1-56367-692-5

Instructor’s Guide
978-1-56367-693-2

Designer’s Guide to Girls’ and


Junior Apparel
RANDI BEER —Woodbury University
Designer’s Guide to Girls’ and Junior Apparel explains the process that a fashion designer
goes through to put a line together specifically for the girls’ and junior markets. It starts
with the inspiration phase, and moves to research and sketching. Chapters teach students
how the designer works with patternmakers to see the garment fabricated and sewn, and
then follows the garment as it is costed, merchandised, and prepared to be sold. Students
will be exposed to the many layers of specifications, production patterns, and testing, and
finally producing and shipping the garments. This book also shows that designing apparel
is a process that requires careful consideration of what styles sold last season, how current
events influence the popularity of designs, and other factors that affect profits in the ap-
parel industry.

CONTENTS
• Manufacturing Girls’ and Junior Clothing
• The Merchant and the Customer
• Inspiration for Design
• Foundation of the New Line
• Considerations for Fabric Selection
• Pin Sketch to Pattern
• From Sample Cutting to Construction
• Trimmings and Finishing Touches
• Garment Costing
• Merchandising the Line
• Pre-Production New Style Preparation
• Cycle of Production

FEATURES
• Designer’s Diary, written in the voice of a young designer, documents successes,
frustrations, and other experiences on the job
• Designer’s Dictionary familiarizes students with vocabulary they will use long into
their professional careers
• Activities relate to the chapter and allow hands-on opportunities to plan, design, and
execute childrenswear styles
• Weekly Planner lists tasks to be completed each week, following the pace of the text
• At the end of the book Designer’s Library offers sources as well as recommended
reading
• More than 200 full-color images illustrate the concepts in the book
• Journalistic articles report on the latest trends in girls’ and junior apparel

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides extra tools and suggestions to help students gain the
most from the course, including suggestions for activities, chapter questions, useful
handouts for copy, and a sample studio schedule, showing how the book might be
taught over a 14-week studio course 1.800.932.4724, option 1 | www.fairchildbooks.com 39
fashion forecasting

©2011
est. 496 pp.
illustrated
full color
softcover
7.375 x 9.25
978-1-56367-820-2

Instructor’s Guide
978-1-56367-821-9

PowerPoint® Presentation
978-1-56367-822-6

Fashion Forecasting:
Research, Analysis, and Presentation
3rd Edition
EVELYN L. BRANNON —Professor Emerita, Auburn University
This comprehensive text provides students with the tools to bridge the gap between ambig-
uous signs and actionable decisions. Designed to make forecasting techniques accessible,
Fashion Forecasting not only explains information gathering, but also the process of orga-
nizing and analyzing the information for presenting and implementing the forecast. Com-
pletely updated with full-color illustrations, the 3rd Edition features the most up-to-date
information on current fashion forecasting practices, including the use of the Internet,
Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportu-
nity to rehearse these best practices through case studies and forecasting activities.

CONTENTS
Forecasting Frameworks Marketplace Dynamics
• The Fashion Forecasting Process • Consumer Research
• Introducing Innovation • Sales Forecasting
• The Direction of Fashion Change Forecasting at Work
• Cultural Indicators • Competitive Analysis
Fashion Dynamics • Presenting the Forecast
• Color Forecasting
• Textile Development
• The Look: Design Concepts and
Style Directions

NEW TO THIS EDITION


• Updated examples of current forecasting practices
• New and improved Forecasting Activities within each chapter
• New and updated cases and profiles
• Updated Resource Pointers listing websites and resources for forecasting information

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes a sample syllabus, objectives for class sessions coordi-
nated with chapters, discussion questions, classroom activities, project ideas, sources
for visuals, and test questions
• PowerPoint® Presentation prepared by the author provides the basis for classroom
lecture and discussion for each chapter and includes additional visuals to reinforce
key concepts from the text; compatible with PC and Mac platforms

40 For more information, contact your Account Manager.


merchandising/retail buying
© 2010
544 pp.
illustrated
softcover
7.375 x 9.25
978-1-56367-826-4

Instructor’s Guide
978-1-56367-827-1

PowerPoint® Presentation
978-1-56367-983-4

Merchandising:
Theory, Principles, and Practice
3rd Edition
GRACE I. KUNZ —Associate Professor Emerita, Iowa State University
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of mer-
chandising and the principles applied to the planning, development, and presentation of
product lines in both the manufacturing and retailing sectors. Each chapter includes case
studies that illustrate how merchandising principles and theories are applied by actual
businesses, and the chapter learning activities promote an interactive learning environ-
ment with multiple course objectives. Students will learn how to make sequential and
integrated decisions to develop a complete merchandise plan and analyze the effectiveness
of that plan.

CONTENTS
Merchandising Theory • Planning and Controlling
• Merchandising Concepts Merchandise Budgets
• Merchandising Technology • Planning and Controlling
• Merchandising Systems Merchandise Assortments
• Merchandising-Related Developing and Presenting
Career Development Product Lines
Merchandise Planning • Developing Product Lines
• Fundamentals of • Presenting Product Lines
Merchandise Planning • Global Sourcing
• Merchandising Perspectives • Customer/Vendor Relationships
on Pricing

NEW TO THIS EDITION


• Updated information throughout on the current status of textile and apparel
companies, production and trade statistics, applications of technology, and relevance
to sourcing
• Excel applications incorporated into the mathematical learning activities
• All new photos provide helpful examples for users
• Revised case studies include technology components

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide provides chapter outlines, test questions and answers, problem
sets with answers, and computer applications
• PowerPoint® Presentation provides a framework for classroom lectures and discus-
sions; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 41


merchandising/retail buying

© 2010
352 pp.
softcover
perforated
8.5 x 11
978-1-56367-771-7

Instructor’s Guide
978-1-56367-772-4

PowerPoint® Presentation
978-1-60901-014-0

A Buyer’s Life: A Concise Guide to Retail


Planning and Forecasting
DANA D. CONNELL —Columbia College Chicago
The area of retail buying relies heavily on mathematical formulas and forecasting. The
formulas themselves remain unchanged. However, the context in which they are analyzed
is constantly evolving. The most successful retail buyers are able to withstand the highs
and lows of business trends by utilizing analytical skills, trend forecasting, and customer
knowledge. As a retail buyer for almost 20 years with various retailers, Connell draws on
her experience providing practical fundamental mathematical formulas while also giving
context in the current retail environment. This text gives students a step-by-step approach
to understanding the mechanics of a six-month merchandising plan. Upon completion of
the plan students will gain insight into how the plan is forecast into the future as well as
how it is implemented at the actual purchasing level.

CONTENTS
• Buying versus Planning
• Who Is the Customer?
• Projecting Sales through Sales Trend Analysis
• Markdowns
• Stock Levels: Capacity, Stability, and Profit = Average Stock
• Inventory Turnover
• Stock‑to‑Sales Ratio Method of Inventory
• Weeks‑of‑Supply Method of Inventory
• Planning Purchase Receipts
• Purchase and Pricing Strategies
• Classification Identification and Planning
• Assortment Planning and How Much to Buy
• Forcasting and Vendor Relationships
• A Report Card: Gross Margin and Contribution

FEATURES
• Key industry terms are defined in each chapter and gathered in a glossary at the end
of the book
• Search the Net projects sharpen students’ Internet research skills
• Create It in Excel! exercises teach students the Excel applications necessary to create
the six-month buying plan
• Real-life examples of various retail operations from department stores and specialty
boutiques place the buying process in a variety of contexts

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides detailed answers to the spreadsheets in the textbook
• PowerPoint® Presentation frames chapters for lectures and discussion, and
reproduces all key spreadsheets; PowerPoint CD-ROM includes all spreadsheets in
Excel format; compatible with PC and Mac platforms

42 For more information, contact your Account Manager.


merchandising/retail buying
© 2010
208 pp.
softcover
7.375 x 9.25
978-1-56367-749-6

Instructor’s Guide
978-1-56367-751-9

Merchandise Planning Workbook


ROSETTA S. LAFLEUR —University of Delaware
The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on
the development of a six-month merchandise plan, the text explains how to use Excel
2007 as a tool to project sales, manage inventory, calculate the amount of merchandise
to purchase, and adjust the price throughout the selling season. Application Exercises
throughout the chapters familiarize students with each aspect of the plan, provide practice
in inputting formulas and data, and demonstrate the impact of changing variables. Seven
end-of-chapter assignments, when completed in sequence, produce a merchandise plan for
a selling season. By mastering this important aspect of merchandising math, students can
develop a marketable competency to help launch their careers in retailing.

CONTENTS
• Introduction to Excel 2007
• Excel Formulas
• Planning
• Sales Planning
• Inventory
• Planning Reductions
• Planning Purchases
• Planning Markup
• Cost Values
• Gross Margin

FEATURES
• Presents concepts in progressive steps
• Introduces key terms at the beginning of each chapter and reinforces the definitions
in context
• Demonstrates the use of Excel 2007 as a planning tool with multipart illustrations
that highlight the stages of completing worksheets
• Explains alternate methods of developing formulas
• Simulates the real-life decision making of a fashion merchandiser

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes learning objectives, learning outcomes, lists of key terms,
teaching strategies, comprehensive lists of resources, application exercises, and
chapter quizzes

1.800.932.4724, option 1 | www.fairchildbooks.com 43


marketing

©2011
est. 288 pp.
illustrated
full color
softcover
7.375 x 9.25
978-1-56367-738-0

Instructor’s Guide
978-1-56367-739-7

PowerPoint® Presentation
978-1-56367-740-3

Fashion Marketing: Theory, Principles &


Practice
MARIANNE C. BICKLE —University of South Carolina
Prior to the 1970s–1980s, fashion marketing focused heavily (and perhaps solely) on
women’s fashions. Today, fashion marketing influences all products and the manner of
style consumers use products. How products are marketed, when products are marketed,
the evolution of products into different sizes, shapes, colors, and uses are all influenced by
fashion marketers. Fashion marketing is taken to different levels from branding a person
(e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars), or a single prod-
uct (e.g., Coach handbag). This much needed text introduces new methods and technolo-
gies to apply today’s principles into future practices of fashion marketing.

CONTENTS
• The Impact of Fashion
• Branding and Image
• Fashion Marketing
• The Buying Season: Marketing Fashions to Retailers
• Targeting the Fashion Consumer
• Cross Channel Shopping
• Crossing Product Boundaries
• Fashion and Entertainment
• Counterfeit Merchandise, Ethics and Enforcement of the Law
• Marketing Fashions Globally

FEATURES
• Addresses how branding and imaging of fashion, once used for a product or product
line, is now used for the company spokesperson, owner, or representative
• Looks at the industry through a global perspective
• Case studies including company logo and discussion of the company’s impact on
fashion marketing
• Online links throughout the chapter for students and instructors to investigate
fashion marketing around the U.S. and world
• End of chapter elements include: summary, list of key terms, 3-4 assignments,
discussion questions, study questions, and references
• Appendix includes glossary, bibliography and references (both for citations within
text and for further study), index for subject and company

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, teaching notes, additional
activities, grading rubrics, homework assignments, discussion questions, suggestions
for guest speakers, and comprehensive chapter tests
• PowerPoint® Presentation provides a framework for lectures and discussion;
compatible with PC and Mac platforms

44 For more information, contact your Account Manager.


public relations
©2010
416 pp.
illustrated
softcover
8 x 10
978-1-56367-775-5
$80.00 (list)

Instructor’s Guide
978-1-56367-776-2

PowerPoint® Presentation
978-1-56367-777-9

Fashion Public Relations


GERALD J. SHERMAN —Sherman & Perlman, LLC. Public Relations
SAR S. PERLMAN —Sherman & Perlman, LLC. Public Relations
Fashion Public Relations delivers a practical approach to the world of public relations and
image management, specifically related to the fashion industry. In-depth case studies
feature prominent apparel and textile companies as well as outside public relations firms
that serve them. Concentrating on the pragmatic aspects of public relations and the fun-
damentals of fashion public relations, the authors place principles and concepts in a real-
world context that students will actually face in the business world. This textbook equips
students with the essential approaches and techniques necessary for a successful career in
fashion public relations.

CONTENTS
Public Relations Fundamentals • Strategic Public Relations Tools
• The Real World of Fashion • Obtaining and Handling
Public Relations Media Coverage
• Public Opinion and the Media • Media Relations
Setting Up a Public Relations Campaign • Community Relations and
• Defining Public Relations Audiences Nonprofit Organizations
• Setting Up Public Relations Executive Functions and Duties
Campaign Goals and Objectives • Productivity, Budgeting, and
• Formulating, Modifying, and Cost Accountability
Selecting Public Relations Methods • Crisis Management
Developing Public Relations Stories • Administration
• Implementing the Public Relations
Method and Creating a Media Angle

FEATURES
• Practical tools for deciphering public sentiment and taking proactive and effective
steps to enhance the image of a company and its brands
• Case studies featuring elements of public relations campaigns for well-known
fashion companies
• Interviews with successful public relations managers discussing how they apply and
gain successful results using the principles from each chapter
• Real-life simulations of problems encountered by managers interviewed for case
studies and the approaches they took to solve them
• In-class exercises, where students can pair up and practice the public relations
principles discussed in each chapter

INSTRUCTOR’S RESOURCES
• I nstructor’s Guide includes sample syllabi, teaching strategies, additional activities,
and chapter tests
• PowerPoint® Presentation frames chapters for lecture and discussion; compatible
with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 45


retailing

© 2011
est. 624 pp.
illustrated
full color
hardcover
8.5 x 11
978-1-56367-742-7

Instructor’s Guide
978-1-56367-743-4

PowerPoint® Presentation
978-1-56367-744-1

Retailing Principles: A Global Outlook


2nd Edition
LYNDA GAMANS POLOIAN —Southern New Hampshire University
Keeping up with changes in retailing is daunting for both students and instructors, as
companies start up, merge, or go out of business. What is retailing? Where is it going? Who
are the players and how do they operate? These are just some of the questions this text
addresses. Poloian provides examples and references involving retail change such as own-
ership, technology, and trend-related aspects with the most current information. Many
students will go on to build careers in the global marketplace, an understanding of the
global nature of business, and new content on the global retail environment is essential.
This new edition provides the information and tools necessary to thrive in this competitive
industry.
CONTENTS
The State of the Industry The Human Factor
• Roots and Rudiments • Human Resource Management
• The Retail Environment: Dynamics • Customer Behavior
of Change Store Location and Planning
• Strategic Planning: Adapting to • Site Selection
Change • Shopping Centers and Malls
Retail Structures and Multichannel • Store Design and Visual
Strategies Merchandising
• Brick-and-Mortar Retailers Marketing the Merchandise
• Direct Marketing and Selling • Merchandise Planning and Buying
• Electronic Retailing • Pricing for Profit
• Global Retailing • Supply Chain Management
• Retail Promotion
NEW TO THIS EDITION
• New chapter defines and discusses the growth of multichannel retailing
• Addresses the importance of tweens and reemphasizes the role of aging boomers to
understand consumer behavior
• Current information on sustainability as it applies to ecoretailers and ecoconsum-
ers—which retailers are involved, their impact on retailing
• Full-color illustrations and photographs throughout
• Global Retail Profiles: actual retail companies that operate internationally or globally
• Did You Know? spotlights retail trivia that illuminates a point or example
• From the Field feature industry incidents from leading trade and
consumer publications

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes recommended course outlines, suggested activities for
each chapter, and a test bank
• PowerPoint® Presentation provides the basis for classroom lecture and discussion
for each chapter, and includes additional visuals to reinforce key concepts from the
text; compatible with PC and Mac platforms

46 For more information, contact your Account Manager.


retailing
© 2009
448 pp.
softcover
7.375 x 9.25
978-1-56367-630-7

Instructor’s Guide
978-1-56367-631-4

PowerPoint® Presentation
978-1-56367-632-1

Multichannel Retailing
LYNDA GAMANS POLOIAN —Southern New Hampshire University
As one of the first textbooks to present a comprehensive view of multichannel retailing—
the practice of trading through several selling channels concurrently—Multichannel Retail-
ing is critical for any student preparing for today’s job market. This timely and compelling
textbook identifies and explains the underlying principles of e-retailing and its relation-
ship with conventional retail methods. Strategic integration of brick-and-mortar stores,
electronic retailing, and direct marketing methods form the core of the text. Multichan-
nel Retailing examines the roots of the multichannel approach, analyzes key players, and
explores the techniques that are used to develop effective online stores and synchronize
cross-channel functions. This book is a guide to implementing and operating a success-
ful e-retailing business, and it offers ideas and solutions for expanding the cross-channel
capabilities of traditional retail operations.

CONTENTS
The Road to Multichannel Retailing
• Evolution and Impact of Multichannel Retailing
• Components of Multichannel Retailing
• Multichannel Customer Behavior
Strategic Imperatives
• The Strategic Planning Process
• Implementing Multichannel Strategies
• Cross-Channel Collaboration
Technology Solutions
• Designing Effective Online Stores
• Multichannel Customer Service
• Synchronizing the Supply Chain
• Business Intelligence and the Future of Multichannel Retailing

FEATURES
• Traces the roots, current status, and future of multichannel retailing
• Profiles the multichannel customer, including shopping habits, preferences, and
implications for affinity/loyalty
• Provides examples of tactics used by high-performing companies
• Examines the future of multichannel retailing and the companies that embrace
this approach
• Highlights several multichannel retailers, representing different organizational
structures, merchandise, size, and levels of performance
• Includes multichannel retailer reactions to economic fluctuations

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, timelines, evaluation criteria,
chapter essay questions and answer guidelines, and a comprehensive test bank
• PowerPoint® Presentation provides a framework for class lectures and discussions;
compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com 47