June 30, 2016 - Stoughton Focus - Stoughton Courier Hub 11

Focus on Stoughton
Inside
1892 building
Page 12
Hospital improvements,
message from the mayor

Housing construction,
new chamber director,
library renovations
Page 14
New business questionnaires

Page 13

Page 17

Inside

Kettle Park
West slowly
taking shape
Page 16

Workers at the Kettle

Park West site install
the footings June 24
that will support the
precast walls for the
foundation of the future
Wal-Mart Supercenter.
Photo by Samantha Christian

12

June 30, 2016

Stoughton Focus

www.connectstoughton.com

History worth saving?

1892 building faces big year in 2017 amid grassroots efforts to preserve it

SCOTT DE LARUELLE

About the building

Unified Newspaper Group

Nestled on North Forrest Street high

among the district administration and middle school buildings, its been nearly two
decades since the former Stoughton High
School was used as anything but a glorified
storage shed.
But the building has been back in the
news over the past year.
A consortium of local groups interested
in preserving the 1892 building emerged
in the past few months, amid some fears its
owner, the Stoughton Area School District,
was looking to get rid of it both literally and figuratively. District superintendent
Tim Onsager told the Hub in February that
wasnt the case, though, and that the buildings future is up to the community.
Everything is on the table, and were
going to engage the community, he said.
After discussing the building earlier
this year, school board members decided
to wait until next year to take up the matter again, giving community groups time
to come up with funding or restoration
options. School officials have maintained
that while theyre not trying to get rid of
the building, they dont have money to
restore it, either.
If restoration is the decided path, the
effort will likely need to be a combination
of public and private funding, and there
have been moves in both directions this
year.
In January, the Stoughton Common
Council agreed to reserve $15,000 from its
contingency fund to potentially use for a
future feasibility study of the building. The
citys Landmarks Commission also applied
for a $25,000 grant from the State Historical Society to conduct its own feasibility

File photo

Feasibility studies may be conducted to determine the potential uses of the 1892 building.

study of potential uses for the building.

A public forum in March at the Stoughton Opera House drew around 45 people
and kicked off a grassroots effort to preserve the 1892 building. The event was
organized by the 1892 High School Coalition, a group consisting of the Stoughton
Landmarks Commission, Stoughton Historical Society, R Olde House Society and
Sustainable Stoughton that intends to help
the community develop a reuse vision for
the building and then take initial steps to
restore it.
At the forum, coalition member Roger Springman mentioned several potential

uses for the building, including an educational museum, adult learning facility and
community center.
We had people volunteer for writing
grants, helping with technical work and
even doing research, he said.
Peggy Veregin, chair of the Stoughton
Landmarks Commission and State of Wisconsin coordinator for the National Register of Historic Places program, called the
building a unique cultural resource that
deserves to come back to life for this community.
There are only a small number of such
high schools left in the state, and each one

Constructed in 1892 and designated a

local landmark 99 years later, the 1892
building served as a high school until
1926, when it became a junior high. In
the 1980s, it was turned into administrative offices and stayed that way until it
was gutted in the late 1990s to remove
asbestos.
In 1999, voters approved a referendum
that gave the school district $335,000
to preserve it, with some money having
been since used to replace a boiler and
roof, and around $225,000 remaining,
according to the district.
Used as storage space for the past 18
years, SASD spends around $8,000 a
year insuring and maintaining the building. In late 2014, a boiler failure led to
several thousand gallons of water flooding through the building, with cleanup
costs around $40,000.
not only has meaning to the community,
but has potential to serve the community
for another 150 years, she said. We are
excited to be part of this project and look
forward to more positive community meetings like this one.
Email Unified Newspaper Group reporter
Scott De Laruelle at scott.delaruelle@
wcinet.com.

The Norwegian Heritage Center Story

Following 3.5 years of planning and construction, Livsreise officially opened to the public on May 16, 2015.
Livsreise features an exhibit area focusing on the Norwegian immigration to America from around 1825 to
1910. Also, a temporary exhibit area featuring a traveling display from Vesterheim Norwegian-American
Museum; a genealogy center that is directly linked to the Norwegian American Genealogical Center and
Naeseth Library in Madison; an interactive map of Norway tracing immigration routes; various vignettes telling
the immigration story and a small, handicapped accessible, auditorium that will seat 68 people.

Visit us Tuesday through Saturday from 9:30 am to 4:30 pm.

Admission is free to the public and all are welcome!

608-873-7567
www.livsreise.org

277 West Main Street

Stoughton, WI 53589

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Stoughton Focus

13

www.connectstoughton.com

June 30, 2016

Message from the Mayor

Hospital invests $13.5 million

in construction projects

City on the way to goal

of bringing growth
2015 statistics

BILL LIVICK
Unified Newspaper Group

172
Commercial building permits

579
Residential building permits

18
New residential homes

1
New duplex

A temporary traffic signal has been installed at

USH 51 at STH 138, along
with extensions of turning lanes, until the state
installs a roundabout at
this location in about 2020.
Improvements to STH
138 will be made that will
include right-in/right-out
access points as well as a
roundabout that will provide access for the commercial center. Work on these
improvements went until
early December and restarted this spring and will continue until November 2016.
In June 2016, Wal-Mart
began construction of its
Supercenter facility. Kwik
Trip plans have been processed and approved, and
we anticipate a fall start for
the project.
Two d i ff e r e n t m u l t i tenant buildings have been
reviewed and approved for
construction in the commercial center, with construction anticipated on
the two facilities this fall.
We are currently reviewing
plans for a hotel with a banquet facility that the developer anticipates will also
break ground this fall.
Nordic Ridge is the
next great addition to our
community. This is a new
72-acre residential development on the southwest
side of Stoughton. The
first phase includes 39 single-family homes and one
two-family home. Future
plans for the development
include more residential
homes and a new park.
Norse View Holdings
LLC has also added much
needed residential homes in
the North Page Street area.
Twenty-three homes have
been built to date.
Stoughton Hospital is
adding on and remodeling
their emergency room area,
day surgery team center,
ambulance garage and staff
area.
Nauti Norske, located
at 324 S. Water Street is
a family destination for
indoor and outdoor dining
and entertainment on the
Yahara River in downtown
Stoughton. It is currently a
work in progress: Rip-rap
has been installed along the

river bank, and brick pavers

and electric are currently
being installed at the rear of
the property.
Some additional projects
include:
Tom Vavra, owner of
the BP station has brought
several plans to the Planning Commission, as they
look to undertake a major
remodel of the convenience
store.
Deaks Pub and Grill
will be adding an outdoor
seating area.
Stoughtons first dog
day care will be located
at 1115 W. Main St. Pets
Unleashed is now open and
ready to serve our community.
A new 14-unit apartment building is going up
at 400 S. Van Buren Street.
Residential growth is also
planned for Chalet Court.
Milestone Senior Living,
located at 2208 Lincoln
Ave., has been completed
and is now accepting residents.
OReilly Auto Parts is
complete and open for business.
Spanrie Properties seven-unit residential building at 2301 Lincoln Ave. is
almost complete.
Exclusively Roses is
adding on to its facility in
our Business Park.
T h e c i t y s e c o n o m i c
development team has also
had conversations with
folks interested in bringing their businesses to
Stoughton. Some examples
include: an urban winery,
a craft brewing company, a
trucking terminal, a restaurant, a grocery store and
several others.
We have also been talking
with several local business
as to how we can help them
grow right here in Stoughton when the time is right.
We will continue to work
toward our goal of providing jobs, goods and services right here at home in
Stoughton. Growing our
community is good for our
schools, our city and our
community.
Donna Olson is the Mayor
of Stoughton.

The past 12 months have

been a busy time at Stoughton Hospital, which built a
new entrance last summer
and recently completed a
$13.2-million renovation
and expansion of its Emergency/Urgent Care Department.
The project includes
25,000 square feet of new
construction, with a total of
35,000 square feet altogether.
Hospital CEO and president Terry Brenny told the
Courier Hub the hospital
had outgrown its space and
layout and needed to be
expanded.
Were building in capacity for new growth, he said.
When the Emergency
Department was constructed
in the mid-1990s, the hospital was averaging 8,000
visits a year to its emergency
room and urgent care. It now
has more than 20,000 visits a
year, Brenny said.
Construction of the new
entrance was budgeted at
nearly $350,000 and began
in early May 2015. It was
completed in mid-July, and

Photo by Bill Livick

The hospitals construction project includes a new ambulance garage with two bays.
now more closely matches
the height of the adjacent
streets.
The project increased the
elevation of the street leading to the hospital entrance
by more than five feet and
reduced the elevation of the
hill by the entrance and the
emergency room garage by
almost two feet.
The hospitals governing
board approved a plan last
year to build a new laboratory and two-bay ambulance garage and renovate
and expand the Emergency Department and Urgent
Care. Other improvements
included expanding outpatient day surgery facilities
and physician specialist
clinic space, located near
the ER/Urgent Care area.
Construction began last
fall on the hospitals biggest expansion in its 112year history. A single-bay

ambulance garage has been

replaced with a two-bay
garage, and old ambulance garage area has been
in-filled for the ER/urgent
care outpatient surgery
improvement.
A new day surgery area
with 11 private rooms with
attached bathrooms has
been built on the hospitals
second floor and opened
earlier this month. The construction project involved
replacing a laboratory built
in 1975 with a new stateof-the-art lab, as well as
building five ER private
and individual rooms,
as opposed to the former
rooms which were divided
with accordion walls.
The expansion and renovation project is expected to
be finished in the spring of
2017.
Contact Bill Livick at bill.
livick@wcinet.com

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To learn more, please call 608-231-3410.
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The last year has brought

i m p o r t a n t g r ow t h a n d
development to the City of
Stoughton.
Our goal has always been
to provide jobs, goods and
services
right
here at
home in
Stoughton.
Bringing
new businesses
and helpOlson
ing our
own businesses
grow and succeed is key to
achieving that goal.
The Redevelopment
Authority (RDA) is a major
component of the citys
e c o n o m i c d eve l o p m e n t
plan and continues to work
toward that overall goal.
The Revolving Loan Fund
provided assistance to the
Viking Brew Pub to help
grow their business.
Unfortunately, the RDA
has received few inquiries
regarding the revolving
loan fund. They are working to find new ways to get
the word out regarding how
the fund can be used to support local businesses with
their business needs.
The Mill Fab acquisition
has been a long process
and is not yet completed.
The RDA has been successful in negotiating a deal to
purchase the property, but
is still working through the
various contingencies in
order to close the deal.
The RDA, along with its
consultant, has prepared a
detailed request for development proposals for the
riverfront redevelopment
area. The proposal has been
updated and is complete.
The RDA will wait until
the Mill Fab acquisition is
complete before the RFPs
are sent out.
The RDA has also met
with representatives from
the DNR and Inter-Fluve
Engineering regarding
design ideas and funding
opportunities for the river
walk and restoration.
The Kettle Park West
Development is also vital
for Stoughtons future.
Redevelopment and new
development are important
components for a vibrant
community.
In late August 2015,
final approvals allowed
the commercial center
phase of development to
begin. In September, construction began to extend
public infrastructure into
this development. These
improvements will include:
s a n i t a r y s ew e r, w a t e r,
storm water improvements,
shared-use path, and street
construction and highway
improvements.
Jackson Street is being
extended to the west and
will include pedestrian and
bicycle accommodations.
Traffic signals are being
installed at the intersection
of Jackson Street and USH
51. This will serve as the
primary ped/bike crossing
into the development.

Work to be
completed next
spring

14

June 30, 2016

Stoughton Focus

www.connectstoughton.com

Renovations rejuvenate library

Top floor functioning
well; new Sunday
hours popular
TOM ALESIA
Unified Newspaper Group

Nearly eight months

after extensive renovation, the Stoughton Public
Librarys top floor receives
rave reviews and functions
far better than before,
library director Richard
MacDonald said.
The list of changes to
the floor is long. But he
said the construction work
was worthwhile.
There is more stuff, but
it seems roomier, MacDonald said. People love
it. And the staff really likes
working up there.
The changes are significant. For instance, new
lighting was installed.
Lighting up there was
really dim, he said, noting the steel shelves (since
replaced) were almost to
the point of becoming dangerous.
New carpeting, heating and air conditioning
improvements, computer stations with wider,
adjustable screens are also
among the additions. An
oversized public service
desk was rebuilt to a more
manageable size without
losing customer help.
The librarys teen section expanded, as did its
AV section. A security

Photo by Samantha Christian

More land for future homes is being worked up in the Nordic View Heights development
along Carl Avenue.

Housing growth picking up

File photo by Samantha Christian

Kids read books in the new teen section upstairs.

camera system was added
throughout the building.
To clear up any confusion, MacDonald said
the changes were made
on whats described as
the second floor, even
though its essentially the
third floor; something he
said took him some getting
used to.
I figured it was the
third floor, he said. But
we have the main floor on
Fourth Street. Then you go
up a short flight of stairs
and thats the mezzanine.
Then theres another short
flight of stairs to the second floor.
Library patrons responded well to the pilot

Nordic Ridge, Norse

View Heights adding
200-plus homes

program of 1-5 p.m. Sunday hours that ran Jan. 10

to May 22, MacDonald
said, noting it was the first
time the library was open
on Sundays since perhaps
the 1950s. He said Fridays,
Saturdays and Sundays
were the busiest days for
library patrons per hour.
The Library Board is
working on plans to continue Sunday service in the
fall and early winter, MacDonald said, adding that
he would like to see Sunday hours become part of
the librarys 2017 budget.

BILL LIVICK
Unified Newspaper Group

The new housing market

in Stoughton has picked up
in the last 12 months, following growth and development that began to return to
Stoughton in the past couple of years.
Developer A.J. Arnett
completed 25 new homes in
two locations, and developers broke ground in May on
the Nordic Ridge development, a residential housing
development on the citys
west side that was approved
seven years ago and is back
on track.
The first phase of Nordic
Ridge is expected to put
new streets, infrastructure
and about 40 single-family
homes in whats presently
a cornfield near West Milwaukee Street and Hoel
Avenue.
The cost of the developed lots will range from
$79,900 to $89,900 and
will be available for home
construction in August of
this year, said Tom Matson, president of Matson
and Associates. Matson and
Associates is conducting
the marketing and sales for
the development.
The Nordic Ridge
development will contain
approximately 175 sites on
72 acres with a mix of single- and multi-family zoning.
A master development
agreement for project was
a p p r ove d i n N ove m b e r
2009, but the developer put

Contact Tom Alesia at

tom.alesia@wcinet.com.

Skaalen

RETIREMENT SERVICES
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The beautiful campus offers walking paths and
comfortable outdoor spaces. Skaalens continuum
of care provides residents a full menu of living
options from which to choose.

SKILLED NURSING

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ASSISTED LIVING

Type
Residential zoning
Commercial zoning
Residential remodel/repair
Commercial remodel/repair
Residential new construction (other)
Residential new construction (dwellings)
Residential addition

2015 2016
37
43
27
31
168
199
45
31
2
14
8
8
11
11

New home values*

*Reflects estimated cost of construction submitted on
building permits, rather than actual value.
Category 2015 2016
Average $152,000 $158,000
Low
$100,000 $150,000
High
$210,000 $190,000
the project on hold because
of a weak economy at the
time.
For the first phase, the
company plans to develop
about 40 units on 12 acres.
A development agreement approved in April
requires the developer to
provide a letter of credit
and guarantee completion
in 12 months before work
can begin.
Meanwhile, construction
of new homes continues on
the citys north side, where
Arnett Builders has submitted plans to develop 29 single-family lots.
Arnett is the developer of
Norse View Heights, located along Page Street and
the first phase of Carl Avenue.
H e s a p p r o a c h e d t h e
development in two phases
so far, with nine residential
homes in the first phase, in

2015-16 and 16 more this

summer. The homes ranged
from $210,000 to $280,000,
Arnett said.
The new homes added $5
million to $6 million of new
tax base in Stoughton, said
A.J.s father, Realtor Robert
Arnett.
The next phase will be 29
new houses 32 units total,
because three are zero lot
line duplexes.
Weve got a lot of interested parties already, A.J.
Arnett said. My goal is to
have all 29 of the lots built
out by next spring.
Arnett predicted the
next phase of Norse View
Heights will bring $7 million to $8 million of additional tax base, created
within a year if this economy holds up.
Contact Bill Livick at bill.
livick@wcinet.com

Chamber survives year of changes at the top

Providing assistance with the activities of daily living

while offering the security of having licensed nursing
staff available 24-hours a day.

SCOTT GIRARD

chamber in other positions

and served as an interim
executive director from
The Stoughton Chamber April to June, could end the
of Commerce recently hired run of changes at the top.
The turmoil began when
its third fullErica Dial, who had been
time execuin the position since March
tive director
2013, left in April 2015.
in the last
S t o u g h t o n n a t ive D a l e
year.
Volenberg took over for her,
It seems,
but he died in July of that
though, that
same year.
the choice
After former chamber
of Laura
board member Randy Olson
Trotter, who Trotter
served as an interim in the
has almost
position to allow the chamfive years
of experience with the ber time to hire a new person, Marilyn Housner took
Unified Newspaper Group

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608.873.5651 www.skaalen.com

Building permits to date

over in October.
Just six months later, she
was gone, as she accepted a
job that was a great opportunity I couldnt pass up,
she told the Hub in March.
Her replacement, on an
interim basis, was Trotter,
who had left her visitor
services coordinator job in
February for a position with
another company.
On June 8, she was
named full-time director.
Contact Scott Girard at
ungreporter@wcinet.com
and follow him on Twitter
@sgirard9.

June 30, 2016 - Stoughton Focus - Stoughton Courier Hub 15

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16

June 30, 2016

Stoughton Focus

www.connectstoughton.com

Kettle Park West

Commercial center begins to take shape

BILL LIVICK

to get moved to while they work

on the north side of the road, he
explained. We dont expect any
detours. Theyve just got to put
some temporary lanes in there to
keep the traffic moving through the
construction period.

Unified Newspaper Group

The developers of Kettle Park

West got some key city approvals amid controversy over the past
year, but its taken a long time to
make progress on the Wal-Mart
Supercenter that is anchoring it.
So far, only site preparations and
some roadwork have taken place at
the 33-acre commercial center.
Developers have continued to
plan for the next phase, which
includes housing and a hotel. Further disruptions to Hwy. 138 are
expected to continue this summer
with additional road work there.
Forward Development Group
development manager Dennis
Steinkraus was upbeat about the
project after the city conditionally
approved plans for Phase 2 in May.
With approval for the senior
facility on Lot 9 (in Phase 2) and
the hotel and one of the multi-family units, you could have seven or
eight buildings going up this year,
he said.

Phase 2

Phase 1
Steinkraus told the Hub last week
hes not sure when Wal-Mart will
begin building the structure of its
153,000-square-foot Supercenter.
The same is true of a new Kwik
Trip convenience store and offices
for State Bank of McFarland, but
all have to be completed by Dec. 31
next year, according to the development agreement signed with the
city.
Wal-Marts grading contractor
was on the job site doing prep
work in the second half of June,
Steinkraus said, adding that its
building team will probably be
doing footings and foundations in

Map courtesy Forward Development Group

The preliminary plat map for Kettle Park Wests Phase 2 shows a staged development beginning with section A,
north of Jackson Street. The developer has asked the Common Council to approve the plat conditionally so that
he could start work on section A, which would include a possible hotel and senior living facility. The council,
however, decided to meet as a committee to further discuss the project before making a decision.
the next couple of weeks.
The first phase of the development must create $34 million of
new tax base in the city, and the
new Wal-Mart must open by Jan. 1,
2018, with an assessed value of at
least $12 million, per the development agreement.
The developer has received
city approval to begin constructing a 10,000-square-foot

multi-tenant building on part of Lot

4 in the commercial center and an
11,909-square-foot building on part
of Lot 7.

Road work
Meanwhile plans have been
approved for roads leading to the
development and some are ready to
be built.
Construction of a roundabout on

Hwy. 138 that leads into the commercial center is expected to begin
probably in mid-July, Steinkraus
said.
He said work crews are moving
gas and telephone lines this month
and traffic patterns will be changed
while the roundabout is being built.
We have to build some temporary lanes to the south, and
thats where all the traffics going

In May, the Common Council

approved a plan for the projects
second phase that allows construction of a new hotel and senior living facility but prohibits any further
development in Phase 2 until the
developer meets several conditions,
including guaranteeing a connection to Hwy. 138 from the Phase 2
area.
The hotel and senior living facility would be built in an area on the
north side of Jackson Street, identified as Section A of Phase 2.
Work could not begin in the other
Phase 2 sections B, C, D and E
until several conditions are met and
the council approves a final plat for
the development.
The developer is working on
an agreement with the Town of
Rutland to allow infrastructure
improvements to Deer Point Road
and Roby Road, which would serve
as a second access point off Hwy.
51 to Phase 2. Those improvements
include bicycle/pedestrian accommodations and a traffic signal (temporary or permanent) at the Roby
Road/Deer Point Road intersection
with Hwy. 51.
The developer also must provide
the city with a letter of credit or a
performance bond in the amount of
120 percent of the estimated total
cost to complete the required public
improvements.
Contact Bill Livick at bill.livick@
wcinet.com

Opera House, music festival going strong as Gazebo music series grows in popularity
BILL LIVICK
Unified Newspaper Group

The citys arts and entertainment scene is flourishing.

With the third annual
Catfish River Music Festival about to take place in
Stoughton Rotary Park and
the Gazebo Musikk Series
going strong, the Opera
House is no longer the only
ticket in town.
Add to that the Stoughton
Village Players, Stoughton
City Band and the Stoughton
Center for the Performing
Arts, and this relatively small

town of just over 12,000 is

punching above its weight in
arts and entertainment.
The Opera House remains
an anchor of the citys arts
scene. Indirectly, it contributes greatly to the financial
health of downtown businesses.
I know that there are
things happening in town that
stem from the Opera House
and the work we do there,
said Opera House director Bill Brehm. A creative
economy is a really good
direction to go for any small
community like Stoughton.

A creative economy is a really good

direction to go for any small community
like Stoughton.
Bill Brehm, Opera House director
Brehm and events coordinator Christina Dollhausen
began running the operation
in 2007. In under a decade
they have transformed it
from a sleepy venue that was
used to its full potential only
a few times per year to one of
the areas top concert venues,
staging about 65 shows per

season.
The Opera Houses reputation has made it easier to
attract such nationally recognized performers as Rosanne
Cash, Peter Yarrow, Shawn
Colvin, Dave and Phil Alvin,
and Iris DeMent.
The Gazebo Musikk series
began in 2014 thanks to the

work of organizers Tricia

Suess and Parks and Recreation director Tom Lynch.
Held at Stoughton Rotary
Park, the series hosts live
weekly performances that
are free to the public from
6-7:30p.m.
This years season began
June 2 and runs through
Sept. 1, with a total of 14
concerts in an array of styles,
from blues and rock to folk
and alternative country,
honky tonk, bluegrass, western swing and jazz.
The Catfish River Music
Festival, organized chiefly by

Opera House director Brehm

and put on by the Stoughton
Opera House Friends Association, returns July 2-4 this
year with a total of 19 concerts also all free to the
public.
We try to bring in some
music that will get people
dancing a little bit, which is
something we cant do in the
Opera House because theres
no room for dancing, Brehm
said.
Contact Bill Livick at bill.
livick@wcinet.com

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Great waterfront dining, drinks & fun!

Daily Lunch & Dinner Specials Sunday Breakfast

3097 Sunnyside St., Stoughton

(608) 205-9300 springersonthelake.com

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F AMILY O WNED & O PERATED S INCE 1869

206 W Prospect Ave
873-9244
www.cressfuneralservice.com

New Business Questionnaires

www.connectstoughton.com

June 30, 2016

Stoughton Focus

17

Photo by Samantha Christian

Photo by Samantha Christian

Bonjour Baby 3D/4D

Ultrasound

Photo by Samantha Christian

Autumn Pearl Salon

Address: 175 E. Main St.
Principal owner or leader: Katie Schultz Herbst
Opening/arrival date: June 10, 2016
Number of employees: Five
Charity connections/plans: Were proud sponsors of
Stoughtons Ladies Night Out, and weve donated several
gift certificates for local fundraisers. We look forward to
getting involved with more community events in the future!
Stoughton connection: The first time I ever visited Stoughton was for a salon interview nine years ago. It happened to
be Syttende Mai weekend, and I was completely charmed
by the community. Ive worked here ever since! When this
historic downtown building became available, I knew it
would be the perfect place to continue my business.
Business focus: We provide a wide range of services to a
wide range of clientele. From kids cuts to womens colors
to mens pedicures; we offer something for everyone!
Whats special about your business: It is our firm belief
that beautiful hair and nails should be affordable for everyone. We strive to charge prices that are fair to the salon and
also fair to the client. Our salon atmosphere is comfortable
and relaxed. We want our clients to feel like they are among
friends at Autumn Pearl, and look amazing when they leave!

Address: 113 E. Main St.

Principal owner or leader: Nicholas Allen and Amy Allen
Opening/arrival date: Feb. 15, 2016
Number of employees: Two
Charity connections/plans: Cystic Fibrosis Foundation;
Toys for Tots; Diaper Drive
Stoughton connection: We wanted to raise our children in
a great, smaller community thats close enough to frequent
Madison.
Business focus: We offer 2-D, and 3-D/4-D Elective Ultrasounds to pregnant women. We also offer handmade baby
items (bandana bibs, top knot hats, swaddles, blankets,
moccasins, onesies), sonogram picture frames, fetal dopplers, heartbeat animals, etc. in our shop.
Whats special about your business: We are the only
3-D/4-D Studio in southern Wisconsin thats not a franchise
and completely family-owned and operated. We provide a
beautiful experience for mothers, their families and friends
to bond with the babies.

OReilly Auto Parts

Address: 1512 Hwy. 51/138
Principal owner or leader: OReilly Automotive, Inc.
Opening date: Jan. 16, 2016
Number of employees: 10
Charity connections/plans: Stoughton Area Youth Center
donation during grand opening; support of numerous other
organizations and events, particularly veterans groups and
auto clubs.
Stoughton connection: We are excited to be in Stoughton.
It is a thriving community reminiscent of many locales in
which OReilly has excelled in the past.
Business focus: We strive to be the dominant auto parts
retailer in all our market segments. We serve the commercial and retail customer with equal parts professionalism,
dedication and energy.
Whats special about your business: Our team members
are honest, dedicated, enthusiastic professionals committed to providing excellent customer service that creates a
win-win relationship that helps everyone succeed.

Photo by Samantha Christian

Spinners Pizza
Photo by Samantha Christian

Pups Unleashed

Photo by Samantha Christian

Progressive Family Eyecare

Address: 105 Kings Lynn Rd
Principal owner or leader: Brady Haferman, O.D.
Opening/arrival date: Dec. 2, 2015 (Purchased Barry
Optical)
Number of employees: Three
Stoughton connection: I want to continue the tradition of
providing high quality eye health and vision exams with
personal service that was started in this location by Bruce
Barry.
Business focus: We provide comprehensive eye exams
for patients of all ages as well as eyeglasses and contact
lenses. We have the Optomap technology that can scan the
entire retina and sometimes take the place of pupil dilation!

Address: 1115 W. Main St.

Principal owner or leader: Jordan and Nicole Tilleson
Opening date: June 13, 2016
Number of employees: Four and growing
Charity connections/plans: Pups Unleashed partners with
Melissa Bleiler of Opus Therapy to offer a free bi-monthly
pet grief support group. We also partner with several dog
rescue groups around the Madison area and hope to partner with the Wisconsin Humane Society in the future.
Stoughton connection: Pups Unleashed is proud to be
Stoughtons first dog day care. The first step in making
Pups Unleashed was to successfully work with the city to
change the laws in order to allow a dog day care to operate
within city limits
Business focus: Pups Unleashed offers dog day care to the
fun pups of Stoughton who like to play while their human is
away for the day! We also offer grooming services, training
classes in the evening, and specialize in pup photography
and hosting puppy parties.
Whats special about your business: Pups Unleashed
treats each pup as we would our own. We invested in a
state-of-the-art ventilation system to ensure the health
and safety of all pups. Our user-friendly computer system
allows parents to create profiles and make reservations and
payments all online. Parents receive daily report cards with
pictures and videos of their pup directly via email.

Address: 2012 McComb Road, Suite 110

Principal owner or leader: Brenda and Shannon Klein and
family
Opening/arrival date: Aug. 10, 2015
Number of employees: Approximately 15
Charity connections/plans: Donate tips to military charities/foundations, 15 percent military discount
Stoughton connection: Stoughton residents we live here!
Business focus: Over 40 specialty pizzas, pastas, wings,
sandwiches, dessert pizzas, cheese bread and breadsticks
(everyones favorite).
Whats special about your business? Family-run, focus
on quality ingredients.

Other new businesses

Milestone Senior Living
Address: 2220 Lincoln Ave.
Website: milestoneseniorliving.com
Mavids Pet Spa and Salon
Address: 917 E. Main St.
Website: madvidspetspa.com
The Lageret
Address: 515 E. Main St.
Website: thelageret.com
Pacos Tacos
Address: 135 W. Main St.
Phone: 492-8552