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SERVICE VISION AND STRATEGY ORGANISATION MORE EFFECTIVE IF EVERYONE IS WORKING FOR SAME GOAL > GOALS ARTICULATED PRECISELY AND COMMUNICATED EARLY > RESULTS CAN BE ACHIEVEd THROUGH service strategy.
SERVICE VISION AND STRATEGY ORGANISATION MORE EFFECTIVE IF EVERYONE IS WORKING FOR SAME GOAL > GOALS ARTICULATED PRECISELY AND COMMUNICATED EARLY > RESULTS CAN BE ACHIEVEd THROUGH service strategy.
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SERVICE VISION AND STRATEGY ORGANISATION MORE EFFECTIVE IF EVERYONE IS WORKING FOR SAME GOAL > GOALS ARTICULATED PRECISELY AND COMMUNICATED EARLY > RESULTS CAN BE ACHIEVEd THROUGH service strategy.
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
EVERYONE IS WORKING FOR SAME GOAL ► GOALS ARTICULATED PRECISELY AND COMMUNICATED EARLY ► RESULTS CAN BE ACHIEVE THROUGH SERVICE STRATEGY ► TELLS WHAT THE ORGANISATION IS,WHAT IT DOES,WHAT DOES IT BELIEVES ON SERVICE STRATEGY ► IT MUST ALSO IDENTIFY THE CUSTOMERS WHO WILL BE SERVED AND THE VALUE THEY WILL RECEIVE ► GOOD STRATEGY PRODUCE SEVERAL IMPORTANT BENEFIT ► COMMUNICATES THE CUSTOMERS WHAT THE ORGANISATION IS AND WHAT IT WILL PROVIDE(POSITIONING) ► COMMUNICATES TO EMPLOYEES EXACTLY WHAT THE COMPANY STANDS FOR, AND IS TRYING TO DO ► PRODUCES OPERATING EFFICIENCYBY ELIMINATING ACTIVITIES THAT ARE NOT RELEVANT SERVICE STRATEGY SERVICE STRATEGY HAS SEVERAL CHARECTERSTIC: ► IT IS CLEAR SPECIFIC AND UNAMBIGUOUS ► EQUALLY RELEVANT TO CUSTOMERS AND EMPLOYEES ► BASED ON KNOWLEDGE OF CUSTOMERS NEEDS,OBTAIN THROUGH SOME FORM OF MARKET RESEARCH ELEMENT OF SERVICE STRATEGY 1. THE VISION STATEMENT 2. MISSION STATEMENT 3. GENERAL GOALS 4. MEDIUM-STRATEGIC GOALS 5. SHORT TERMS PLANS ELEMENT OF SERVICE STRATEGY 1) VISION- TO BE THE LEADING SUPPLIER OF CRICKET BATS IN WORLD
MISSION- TO PROVIDE HIGH QUALITY CRICKET
BATS,AT REASONABLE PRICE,TO SCHOOLS CLUBS
GENERAL GOAL-TO BE THE LEADING SUPPLIER OF
BATS TO CRICKET TEAMS
STRATEGIC GOALS- DEVISE A HIGH QUALITY BAT
SHORT TERM PLAN- DETERMINE WHAT PLAYERS WANT
IN A BAT FOUR FOCUS STRATEGIES EXTENT OF FOCUS CAN BE DESCRIBED ON TWO DIFFERENT DIMENSIONS
► MARKET FOCUS- extent to which a firm
serves few or many markets ► SERVICE FOCUS- the extent to which firm offer few or many service FOUR FOCUS STRATEGIES Basic focus strategy for service: