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ON
“Innovative Media in Advertizing in India”
SUBMITTED TO
International Academy of Management &
Entrepreneurship
Bangalore.
PGPM-5th Sem.
SUBMITTED BY
Pawan Sahni - PGPM-0810-15.
GUIDED BY:
Mr.Prassana Venkatesh
Theoretical Background
• To find out those strategies which can help the Companies who are
dealing with innovative media.
Research Design
• Published materials.
• Internet.
Methodology of Analysis
• Comparative analysis
• Excel sheet
• Different charts
• Feedback analysis
• Market capitalization
Limitations
Relevance
• My research will help the company to get Fair Idea about Customer’s
Behaviour, Satisfaction level and Customer’s perception in respect to
these innovative media.
• Will help to think on those findings which helps to maintain market share