Bradley Cooke-Catcheside

3112
Lutterworth College
25274

Audiences

Bridget Jones
Target audience
• Mass audience
• Primarily woman
Feelings
• Anxious about what is going to happen to Bridget
• Weary as to who Mr. Darcy is and what sort of persona he has
Mise-en-scene
• Normal family Christmas party
• Costumes that Bridget dresses in are comical
Sound
• The sounds and songs change dependant on Bridget’s mood
• At the beginning of the extract she is happy as Christmas songs are played; as
her mood changes, “All By Myself” begins playing
Meaning
• Assumputions are made towards the character of Bridget
• Bridget is shown to be nearing middle-age, alone and even desperate to marry
anybody
Mood/behaviour
• We feel sorry for Bridget - why would Mr. Darcy treat Bridget as he did?

The Bourne Ultimatum

Target audience
• Mass audience
• Primarily men
Feelings
• Alert and questioning as to what Bourne has done
Mise-en-scene
• Dark and mysterious
• Shows the feel of the film
Sound
• The police encircling him
Meaning
• Assumptions are made towards the character of Bourne
• The audience are left wondering what exactly he has done to get into that
situation
Mood/behaviour
• We are left unsure as to how to feel for Bourne - if he is a good character then
why is he committing these crimes?

Uses & gratification

Why do we watch use and read media texts?
• Information
• Personal
• Social
• Entertainment

K. Elger
29/09/2009
 Bradley Cooke-Catcheside
3112
Lutterworth College
25274

Each media text is open to interpretation; from this, problems could occur and the
audience could be seen as reductive, meaning that the dominant audience is
preferred
• The closest reading to those intended by the text’s producer, life experience and
ideas are similar to those in the text

Negotiated reading
Mentally negotiate to rectify the outcome of disagreement in a media text
• When a woman watches a movie that would be more inclined to be watched by
males

K. Elger
29/09/2009