UNIT OUTLINE

Course unit: IF95, IF96

Unit title: Advertising Creative: Copywriting and Art Direction
Unit Code: KCP362
Discipline Code: CKC
Credit Points: 12
Semester(s) of Offer: Semester 1
Year(s) of Offer: 2004
Prerequisite(s): Enrolment in IF95 or IF96
Corequisite(s): Nil
Coordinator: Dr. Judy Gregory
Ph: 3864 52318
Fax: 3864 1810
Email: j.gregory@qut.edu.au

1. Rationale

Copywriting and art direction are fundamental to creative advertising

practice. Both tasks exist at the front end of advertising: copywriters and
art directors help to bring advertising campaigns to life through creative
concept development, writing, and liaising with both clients and artists.
This unit builds on the introductory creative advertising units. It examines
contemporary advertising theory and practice and develops practical
skills in writing and art directing. Case studies examine a wide range of
advertising campaigns, including campaigns to sell products, corporate
reputations, and not-for-profit organisations.

2. Aims

3. Objectives

4. Content

5. Teaching and Learning Approaches

6. Assessment

7. Resource Materials

Unit Outline prepared by: (enter name of unit coordinator) Last updated:
Unit Outline reviewed by: (enter name/s of review team) Approved:
8. Risk Management

9. Academic Integrity

Students are expected to display complete integrity in all their academic work. In particular, activities
such as plagiarism and cheating or any activity designed to defeat the purposes of assessment are
breaches of academic integrity. QUT's policy on academic dishonesty is at Student Rule 29
(http://www.qut.edu.au/admin/mopp/Appendix/append01cst.html). Details of University definitions of
cheating and plagiarism and range of penalties will be provided in the documentation students receive
in week 1.

Unit Outline prepared by: (enter name of unit coordinator) Last updated:
Unit Outline reviewed by: (enter name/s of review team) Approved: