Case Study: Bens Chili Bowl Apps4Bens iPhone App Contest
Wednesday, June 16, 2010
Phase 1: Define Brand Bens Chili Bowl: Historical Washington DC landmark known for excellence in service, food Brand Strength: quality, and community outreach. HALF SMOKED , Bens Chili , Ali Family, President Obama, 50 years of Service , NextDoor Restaurant-Bar, DC Cultural Tourism Center
Wednesday, June 16, 2010
Phase [2]: TABS SURVEY
Owner was asked to take TABS
(Technology Assessment Baseline Survey). From the data collected, Applicist was able to design a virtual campaign based on how Bens utilized their brand within virtual markets (websites, Facebook, etc).
Wednesday, June 16, 2010
Phase [3]: Increase Brand Equity Establish Twitter and Youtube Presence
25 Videos 171 Followers 1,021 Followers
Wednesday, June 16, 2010
Bens Chili Bowl + Twitter = Brand Amplified 1 WEEK on Twitter = 1192 Followers
Wednesday, June 16, 2010
Phase [4]: Create Virtual Good Enter Virtual Goods Market: iPhone App Virtual Goods are defined as intangible goods and/or services purchased for use on a consumer electronic. An example of a virtual good is an iPhone App.
Applicist designed the contest
After increasing the virtual brand Apps4Bens as a method to of Bens Chili Bowl, our goal was to increase consumer participation increase the equity of the brand by and brand visibility with the design designing an iPhone App. of an iPhone App.
Wednesday, June 16, 2010
Phase [5]: Establish Strategic Partners
Strategic Partners Fact:
Applicist acquired the partnerships of Apps4Bens was inspired by a iStrategy Labs and Disruptathon for the project designed by iStrategy Labs: Apps4Bens contest. Both partnerships Apps for Democracy. Statistics: (DC were key for community outreach and Govt / Apps Designed / Return on iPhone App development. Investment).
Wednesday, June 16, 2010
Phase [6]: Media Blitz By entering the Virtual Goods Market (iPhone App), Bens Chili Bowl received additional media coverage. Applicist enabled both viral media (Twitter) and conventional media outlets to increase community outreach.