S.I.W.

S College of
Management studies

Name : divya RamesH ANUMALLA

CLASS : f.Y.B.M.S
Roll no : 14004
Sub : economics

Submitted to:
Prof. vinod nayak
 INDEX

Sr. Topics
no.
1 Introduction
2 Company Profile
3 Management Of The Company
4 Promoters Of The Company
5 Long Term Strategy Of The Company
6 Short Term Strategy Of The Company
7 Organizational Structure
8 Functions OF All Departments
9 Human Resources Strategy
10 Product Strategy
11 Quality Of The Products
12 Marketing Strategy
13 Products Of The Company
14 Clients Of The Company
15 SWOT Analysis
16 Selection Process Of The Company
17 Facilities Provided To Employees

INTRODUCTION
We are a new international Trading Company in INDIA, MUMBAI. We have
many new fashionable goods in stock.

The principle of our company is: the same goods, our price is the favorable; the
same price, the quality of our goods is the top; the equal competition, our
service is the best.

Our RELAX FOOTWEAR products are durable, eco-friendly, vegan, and

thoughtfully & mindfully constructed, making them comparable in quality to
leather and synthetic shoes but without the chemicals, cruelty, and
unsustainability that are part and parcel of the manufacturing process of
conventional shoe.

RELAX FOOTWEAR COMPANY manufactures and markets all types of

footwear, footwear components and leather.

In addition, the Company markets products related to footwear, accessories,

garments, sports goods and other merchandise.

Main Objects of the Company

The main objects of the Company as detailed in its MoA are:

 To carry on business as boots and shoes manufacturers and dealers,

leather merchants and manufacturers, leather dressers, and other
materials, manufacturers of and dealers in rubber goods.

 To carry on the business of manufacturers and dealers in machinery for

the production of boots and shoes and other leather and rubber goods and
to carry on all business connected therewith.

 To establish and maintain shoe-repair shops and/or orthopedic

departments.
Reliance on Foreign Sources of Production

We rely entirely on broad-based foreign sourcing for our footwear products. We

source footwear products from independent third-party manufacturing facilities
located in China and Brazil and to a lesser extent from Indonesia, Italy and
Mexico.

Typically, we are a major customer of these third-party manufacturing facilities.

We believe our relationships with such third-party manufacturing facilities
provide us with a competitive advantage; thus, our future results will partly
depend on maintaining our close working relationships with our principal
manufacturers.
 COMPANY PROFILE

NAME OF COMPANY : RELAX FOOTWEAR EXPORTERS

ESTABLISHED : JAN 2008

KEY PEOPLE : MR. PARAM RAPELLI (C.E.O.)

PRODUCTS : SHOES AND SANDALS.

TYPE OF BUSINESS : EXPORT-IMPORT.

TURNOVER : Apprx. 30-40 Crores

EMPLOYEES : 150

REGISTERED OFFICE : 42, JOSHI STREET

SECTOR-7, NAVI MUMBAI

OTHER BRANCHES : CHENNAI & HYDERABAD

TEL : 51410592 / 51410593

FAX : (020) 6602 6789

WEBSITE : www.relaxfootwear.com
www.relaxfootwear.com
MANAGEMENT OF THE COMPANY
Board of Directors:
The Board meets with the requirements of corporate governance and it consists
of a majority of independent Directors.

Sr. Name of the Residential Qualf. Remuneration

No. Directors Address
1. Mr. P.P. Rapelli B-787, Sushant B.E. Rs.60 Lacs
Chairman Lok-I, Gurgaon MBA
122002.
2. Mr. Ramesh Anumalla Ram Villa M.Com Rs.50 Lacs
Managing Director Gurgaon MBA
Mahrauli Road,
Sector 17,
Gurgaon 122
002.
3. Ms. Divya Anumalla 110, Southern M.A (Eco) Rs.30 Lacs
CEO Avenue, DBM
4th Floor, Flats
1 And 2,Kolkata
- 700 029.
4. Mr. Vaibhav 3, Coral Court, M.Com. Rs.28 Lacs
Anumalla SL FCA
CFO Towers, Sector DFM
28, Gurgaon,
Haryana.

5. Mr. S.L. Alle 306 A, Beverly B.Tech Rs.20 Lacs

Director Park, Part I,
Gurgaon.
6. Ms. Vidya Alle 375, Swapna B.A. Sitting Fees
Independent Director Lok MBA
Breach Candy
Mumbai
7. Mr. P.R. Vaddepelli 121, Maneka B.Tech Sitting Fees
Independent Director Heights, Vashi
Navi Mumbai
PROMOTERS OF THE COMPANY

The Company was originally promoted by Leader Mr. Vaibhav. A, as its wholly
owned subsidiary by the name of Relax Footwear Exporters on JAN, 2008.
Consequent to the enactment of FERA, Leader AG diluted its stake in the
Company to 40%. With the change in the Government of India’s Industrial
Policy, the Company had a rights issue , and simultaneously made a preferential
allotment of 4,714,000 Equity Shares of Rs. 10/- each at a premium of Rs. 25,
which was a 100% subsidiary company of Leader . As a consequence, the total
holdings increased from 40% to 51 % of the expanded capital base.

Vaibhav. A. owns 26,228,000 equity shares equal to 51% of the Share Capital
of Bata Relax Footwear Exporters.

LONG TERM STRATEGY OF THE COMPANY

Companies that commit the resources to developing a systematic growth
strategy consistent with their firm’s long-term objectives will be in the best
position to compete in an industry that will be increasingly defined by scarcity
and intense competition. Those companies that fail to develop such a strategy
are unlikely to survive over the long-term. The stakes are high: the last
companies standing are likely to enjoy outsized profits and strong valuations as
industry competitors fall by the wayside and mineral prices escalate due to
limited supply.

SHORT TERM STRATEGY

Entrepreneurs and business managers are often so preoccupied with immediate
issues that they lose sight of their ultimate objectives. That's why a business
review or preparation of a strategic plan is a virtual necessity. This may not be a
recipe for success, but without it a business is much more likely to fail. A sound
plan should:

 Serve as a framework for decisions or for securing support/approval.

 Provide a basis for more detailed planning.
 Explain the business to others in order to inform, motivate & involve.
 Assist benchmarking & performance monitoring.
 Stimulate change and become building block for next plan.

A strategic plan should not be confused with a business plan. The former is
likely to be a (very) short document whereas a business plan is usually a much
more substantial and detailed document. A strategic plan can provide the
foundation and frame work for a business plan.

A strategic plan is not the same thing as an operational plan. The former should
be visionary, conceptual and directional in contrast to an operational plan which
is likely to be shorter term, tactical, focused, implementable and measurable. As
an example, compare the process of planning a vacation (where, when, duration,
budget, who goes, how travel are all strategic issues) with the final preparations
(tasks, deadlines, funding, weather, packing, transport and so on are all
operational matters).
A satisfactory strategic plan must be realistic and attainable so as to allow
managers and entrepreneurs to think strategically and act operationally.
 ORGANISATIONAL STRUCTURE

Mr. P.P. Rapelli

Chairman

Mr. Ramesh Anumalla

Managing Director

Ms. Divya Anumalla Mr. Vaibhav Anumalla

CEO CFO

VP GM VP
HR Works A/cs & Finance

Manager
Purchase

VP
Marketing

Manager
Sales
FUNCTIONS OF C.E.O.

A CEO's complete involvement in any change process in the organisation is a

must.

An innovation-led change requires three fundamentals to be met: market

feasibility, technical feasibility, and the appointment of a leader or the chief
operating officer who is emotionally attached to the project.

It is the CEO's initiative to obtain outside information and establish technical

feasibility for an idea to take the company into the future. For the product idea
to get propelled, customer interaction or determining market feasibility is
equally important.

A major part of the CEO's time is spent in monitoring and reviewing. But he
needs to be clear on what to monitor and review. It is not the business plan, or
even the cost and cash flow that is important: it is the milestones.

Once the CEO provides financial and human resources support, the resistance to
such projects will diminish.

The project leader/CEO must be strong enough to stand by the team and its
actions

The CEO/leader of the organisation to ensure that the dream project is given the
right kind of impetus, since many are unable to foresee the benefits from such a
project while still under development.
FUNCTIONS OF COMPANY SECRETARY

 The knowledge that he or she acquires during training makes him or her
versatile enough to carry out functions in various areas like finance,
accounts, legal administration and personnel division.

 Training as a Company Secretary equips a person to provide the

following services.

 Handling legal aspects that need to be covered for incorporation,

formation, promotion, amalgamation, reorganization or winding up of a
company, are the responsibilities of a Company Secretary ¨ If a company
goes public, then management of the public issue falls under the ambit of
a Company Secretary's responsibility. ¨

 All legalities involved with inter-corporate investments and loans are

looked after by a Company Secretary. ¨

 All responsibilities attached to meetings of Board of Directors are

attached to the Company Secretary.

 He or she is responsible for scheduling them in consultation with other

members of the management team, conduct the meetings and maintain all
records related to the meetings.

 Depending upon the needs of the company that he or she is working for, a
Company Secretary is required to handle matters related to central/state
sales tax, excise laws, labour laws and corporate laws.

 “Looking into the details of processing applications for management

appointments and their remuneration is also the responsibility of a
Company Secretary”.

 Responsibilities in this regard would include getting project approvals,

obtaining relevant licences and permits, zeroing in on all requirements
under the MRTP (Monopolies and Restrictive Trade Practices Act) and
FERA (Foreign Exchange Regulation Act) 1973 and any other relevant
legislation.
 The Company secretary is authorized to sign the annual returns of the
company, as also represent the company when a situation demands it.
Corporate Secretar ial Services
a. Promotion, formation and incorporation of companies and matters related
therewith

b. Filing, registering any document including forms, returns and

applications by and on behalf of the company as an authorized
representative

c. Maintenance of secretarial records, statutory books and registers

d. Arranging board/general meetings and preparing minutes thereof

e. All work relating to shares and their transfer and transmission

Secretarial/Compliance Audit and Certification Services

a. Secretarial/Compliance Audit
b. Compliance certificate for companies not required to employ a whole
time Secretary
c. Signing of Annual Return
d. Other declaration, attestations and certifications under the Companies
Act, 1956
FUNCTIONS OF HR MANAGER
 Development of human resources is needed by any organization if it
wants to succeed in the fast-changing business environment.
Organisations can prosper and progress only through the creative efforts
and competencies of their human resources.

 Now-a-days, organizations are becoming more and more dependent upon

people. HRP is a process of identifying human resource requirements
in terms of quality and quantity.

 Recruitment and selection are two of the most important functions of

personnel management. Recruitment precedes selection and helps in
selecting a right candidate.

 Recruitment is a process to discover the sources of manpower to meet

the requirements of the staffing schedule and to employ effective
measures for attracting that man powers in adequate numbers to
facilitate effective selection of efficient personnel.

 Selection is a process of “selecting a right person for right job”

The Center’s HR staff, particularly the HR Manager, has a key role in five
aspects of preventing and stopping harassment and discrimination. These
aspects are:

 supporting management by developing Center policy and procedures

for preventing and stopping harassment and discrimination;
 educating staff, particularly through induction and retraining, with
specialized training for line managers;
 assisting management in establishing avenues of assistance at all duty
stations for staff members who have experienced harassment or
discrimination;
 providing support and guidance to people directly involved in
harassment and discrimination issues; and
 providing guidance to committees investigating harassment and
discrimination complaints.
FUNCTIONS OF FINANCE MANAGER
The role of finance manager in the company is an important one. The function
of the finance manager is not confined to the management and making of the
accounts but it also plays a major role in dividend decisions, capital budgeting
decisions, capital structure outlay of the firm, decision related to the merger and
acquisitions, and all the investment decisions of the firm. Thus the finance
manager plays an important role in any business enterprise

The different decisions can be classified into:

The routine working capital and cash management decisions.

1. Dividend decisions
2. Investment decisions
3. Financial forecasting
4. International financial decisions
5. Portfolio management
6. Risk management
7. Cash management

On the monthly and yearly basis the manager looks into the inventory
requirements, daily cash requirements, and the objectives of the firm and then
plans a budget accordingly for different departments so that they receive
optimum amount to carry out the activities and achieve the business objectives.

On the basis of the previous year budget utilization, different reviews and study
reports prepared by the research department, finance manager prepares a budget
and allocate the recourses for the coming year.
HUMAN RESOURCES STRATEGY

RELAX FOOTWEAR world’s of work is changing: outsourcing, international

mobility, talent shortages, new labour laws, globalisation, shifting
demographics, an ageing workforce. Where, how, and for whom, people work
is, in turn, transforming company structures and cultures. Over the next decade,
the convergence of dominant business, demographic, and social trends will only
accelerate the changes sweeping through today's workplace.

In fact, people issues within the workplace are now a priority on the boardroom
agenda. Companies have realised that a successful business depends on how
you design and implement a people strategy that is properly aligned with, and
supports, your business strategy. Only then can HR become an actively
participating strategic business partner in implementing plans and achieving
budgets.

As a result, HR leaders are under more pressure than ever to demonstrate

results from their workforce practices and policies; they are being encouraged to
implement people strategies that support the organisation's business objectives
and increase accountability and transparency around people management and
reporting. The bottom line: HR is increasingly seen as a strategic linchpin, one
that needs to work closely with operations, finance, and other corporate
departments to help drive business strategy and success.
Product Profile
All our products are designed as per the expert guidance provided by the
professionals. These products are made according to the consultancy offered by
specialists who have wide experience and have also been in this field since past
many years. All these products not only provide a comfort feel and fitting but
have been made keeping in mind the foot function. The foot wears designed
using our expert advice provide a complete support to the foot and make the
foot movement comfortable. Various features of these foot wears are:

Long term comfort

Protection against joint deterioration

Increased natural shock absorbency

Less foot and muscle fatigue

Faster recovery following injuries

Quality:
We pay utmost importance to quality as it is the life line of every business. We
have also framed a quality management system which is strictly followed within
the organization at each and every step. Right from the procurement of raw
materials to final inspection every material is scrutinized in detail so that the
best quality material is supplied. We have appointed a team of quality control
inspectors who know their task and accomplish their duty with complete
dedication and responsibility. All our QC inspectors are trained for European
markets and testings. We strive to maintain our standards of quality by all
means so that the best product is provided to our clients.

All products produced at the Company.s manufacturing units are checked for
quality adherence before they leave the factory premises. The techniques used
for quality checks include sampling and physical tests. The merchandise are
again physically tested for quality adherence by the store managers at each retail
outlet. The Company estimates that no more than 1% of the total produce of the
Company contains manufacturing defects leading to rejection.
Retail outlets and dealers have been empowered by the Company to repair the
Company.s products using local resources for which they are reimbursed by the
Company.

Materials
The materials used to produce footwear are Leather, rubber, synthetic materials
and fabrics are all mainly used for the uppers.

Each material has its own specific features, not only in appearance but also in
properties, performance and treatment. The type of material used has an
important influence on how long the item lasts and, often, dictates the
recommended use.

However, the natural material that is most widely used for footwear is
LEATHER. Leather breathes, it is soft, it has good impact resistance, it adapts
perfectly to your feet.

There are various main types:

 Smooth leather – has a soft surface with tiny pores, it can be shiny or
matt.
 Drummed leather – has a very soft and lined surface.
 Patent leather – has a very smooth and shiny surface; it is easily
damaged, due to chemical substances, to frost.
 Nubuck – is similar to suede and is easily marked even if you touch it
lightly with your fingers, but they brush off easily.
 Leather – a type used for the soles on formal footwear.
 Crust – a section of the skin, under the surface.

In our company, synthetic materials and fabrics are used for the uppers and
insole or lining of a shoe. 2 most frequent used synthetic material used besides
textile.
MARKETING STRATEGIES :
The 4 P’s of Marketing are:-

1. PRODUCT MIX –
 Product: The product range of Relax footwear comprise of
womens/ mens shoes. Its product history began in last two years
and had provided Wide range of shoes. For e.g :- Resort wear,
Bridal wear, Fancy wear etc…for women. Leather shoes, Office
wear, sports etc… for men.

2. PRICE MIX –
 Pricing: Relax footwear’s pricing is designed to be competitive to
the other fashion shoe retailers. The pricing is based on the basis of
premium segment as target customers. Relax footwear as a brand
commands high premium.
 Our Products range starts from 1000-5000 Rs.

3. PLACE MIX-
 Place: RELAX FOOTWEAR are distributed to Multi Brand store
front and the exclusive Relax footwear stores across countries.
While this necessitates a second trip for the customer to come and
pick up the shoes, it allows Relax footwear to offer a much wider
selection than any of the competition

4. PROMOTION MIX-
 Promotion: Location, targeted advertising in the newspaper and
strategic alliances serves as the foundation of Relax footwear
advertising and promotion effort. They form the prime building
blocks of their portion strategy. Our brand ambassador is Kunal
Kapoor.
OUR PRODUCTS:

RESORT WEAR SPECIAL OCASSION

PARTY WEAR

SLIPPERS RAIN BOOTS CASUALS/FLATS

CINDRELLA WEAR FANCY WEAR REGULAR

WEAR
 CASUALS
LEATHER WEAR OFFICE WEAR

FANCY WEAR SPORTS SHEO

Our Exporters are:

China, Thailand, Australia and Malaysia.

Clients

We have a widespread client base owing to our commitment towards quality,

excellence and customer satisfaction. With our wide vision and hard work, we
have created a wide spread network of patrons, who have complete faith and
trust on us. We always strive for new markets and clients in order to expand our
operations. Please contact us in case you are looking for an association in India
to reach high goals and easy solutions.

SWOT ANALYSIS :-
The Relax Footwear is closely identified with footwear by consumers

1. Strengths –

 Relax footwear is strong at research and development, as is

evidenced by its evolving and innovative product range. We
manufacture high quality product at the lowest possible price. If
prices rise, and products can be made more cheaply elsewhere (to
the same or better specification).
 An extensive retail network of owned and franchisee stores enables
the Company to reach out to consumers across the length and
breadth of the country.

 The Company’s own tanneries located in Batanagar and

Mokamehghat ensures uninterrupted supply of raw materials.

 Six manufacturing locations enable the Company to schedule

production to meet demand for a large number and varied
categories of footwear.

 Being a part of the Relax Shoe Organization gives the Company

access to new designs, brands and production technologies.
2. Weakness –

 The organization does have a diversified range of shoe products.

However, the income of the business is still heavily dependent
upon its share of the footwear market. This may leave it vulnerable
if for any reason its market share erodes.

3. Opportunities-

 The business could also be developed internationally, building

upon its strong global brand recognition. There are many markets
that have the disposable income to spend on high value sports
goods. For example, emerging markets such as China and India
have a new richer generation of consumers.
 India is a very large market and offers good demand potential for
footwear which is an item of mass Consumption.
 Low per-capita footwear consumption in India provides
opportunity to the Company which has large production capacity
spread over six locations
 The Company sees potential in leveraging the Relax brand for
marketing other merchandise consumer products

4. Threats-

 Relax footwear is exposed to the international nature of trade. It

buys and sells in different currencies and so costs and margins are
not stable over long periods of time. Such an exposure could mean
that Relax footwear may be manufacturing and/or selling at a loss.
This is an issue that faces all global brands.
 The Company faces competition from the unorganized market
which is able to sell footwear at low cost due to lower overheads
and manufacturing costs.
 Opening of the Indian market to imports has resulted in the
Company facing competition from cheap imports
EXPORTS IN OTHERS COUNTRIES
SELECTION PROCESS OF EMPLOYEES

JOB ANALYSIS

ADVERTISING THE JOB

EMPLOYMENT TEST

INTERVIEWS

MEDICAL CHECKUP

JOB OFFER

FOLLOW –UP
FACILITIES PROVIDED TO OUR EMPLOYEES

1. Learning/Training.

2. Career Development.

3. Potential Appraisal.

4. Performance Improvement.

5. Multi Disciplinary Approach.

6. Development of Team Spirit.

7. Employee Welfare.

8. Long Term Benefits.

 FINANCIAL STATEMENTS OF THE COMPANY

PROFIT & LOSS A/C for the year ended 31st Mar 09.

PARTICULarS AMT AMT PARTICULarS AMT AMT

(RS) (RS) (RS) (RS)
To Wages 84,000 By Gross Profit 5,00,00,000
To Salaries 90,00,000

To Printing & 50,000

Stationery
To postage 10,000

To Advertising 2,02,00,00
0
To Sundry Exp 25,000

To Insurance 1,00,00,00
0
To dep:-

Furniture 7,20,000

Machinery 55,000 8,05,000

To Int on Bank 7,20,000

loan
To Office Exp 80,000

To Legal Exp 40,00,000

To sales Tax 1,25,000

To Net Profit 56,10,000

5,00,00,000 5,00,00,000
Balance Sheet as on 31st Mar 2009

Liabilities amt amt assets amt amt

(rs) (rs) (rs) (rs)
Capital Machinery 92,50,00
0
P.P Rapelli 20,00,000 Less:Dep 7,50,000 1,00,00,000

A.R Ramesh 20,00,000 Furniture 1,45,000

A.R Divya 20,00,000 Less:Dep 55,000 2,00,000

A.S Vidya 20,00,000 Land & 4,00,00,000

Building
U.M Vishal 20,00,000 Bills 75,00,000
Receivabl
e
A.R Vaibhav 20,00,000 1,20,00,00 Cash in 56,10,000
0 hand
Bank Loan Closing 45,000
Stock
Bank of 30,00,000
Baroda
HDFC Bank 25,00,000
Standard 25,00,000 80,00,000
Chartered
Bills Payable 2,00,000
Sundry 3,50,000
Creditors
Shares 8,00,00,00
0
Capital Fund 4,95,800
2,02,00,00 2,02,00,000
0