PROJECT REPORT

ON
(MARKET MAPPING)
Submitted to: ---
ASIAN SCHOOL OF BUSSINESS MANAGEMENT
BHUBANESWAR

Report Submitted by: ----

ASHISH KUMAR
(PGPM-A/09-11/14)
UNDER THE SUPERVISION OF
PROF.UDDYAN DAS MR.GYANENDRA CHAND
(FACULTY GUIDE) (CORPORATE GUIDE)
 TO WHOM IT MAY CONCERN

This is to certify that the project entitled “MARKET MAPPING)” is a”

genuine Interim report carried out by “ASHISH KUMAR” of ASIAN

SCHOOL OF BUSSINESS MANAGEMENT, BHUBNESWAR at
BHAGALPUR, BIHAR.
He has given good performance through out the training period. I wish him
all the best for his bright career.

BHAGALPUR Gyanendra chand

Date (Executive Marketing)
Aircel
 CERTIFICATE

Prof. UDDYAN DAS

Asian School Of Business Management, Bhubaneswar

This is to certify that the project entitled “MARKET MAPPING)” is a

”

genuine Interim report carried out by ASHISH KUMAR at ASIAN

SCHOOL OF MANAGEMENT, BHUBNESWAR for the partial
fulfillment of Post Graduate Program in Management.

Bhubaneswar
Date Uddyan Das
(Corporate guide)
 DECLARATION

I, Ashish kumar hereby declare that this project report entitled

“Market Mapping”
Prepared by me is a confide record of work done at Dishnet Wireless

Ltd

(Aircel), Bhagalpur, Bihar under the guidance of Prof. Uddyan Das,

faculty, Asian School of Business Management, Bhubaneswar towards the

partial fulfillment of the MBA degree.

Ashish Kumar
ASBM, Bhubaneswar
 ACKNOWLEDGEMENT

This project has been a great learning experience for me and I would like to
express my gratitude to those who guided throughout and without their help
and co-operation project would not be possible.
At the very outset I would like to express my sincere gratitude to Mr.
Gyanendra chand, Executive Marketing, Dishnet Wireless Ltd (Aircel),
Bihar, who was kind enough for providing me this opportunity to undertake
my summer training in this organization.

Again I want to express my sincere gratitude to Mr. Purushottam Kumar

(Sr. Executive. Sales),And Mr. Shushil Kumar(Asst Manager), of Dishnet
Wireless Ltd(Aircel),Bihar, whose sincere help, cooperative and guidance
has enlighten the way to accomplish this project. His profound knowledge
with professional experience accelerated my venture. Getting his advices
and valuable time during my project summer internship overwhelms me.

Back to my institution Asian School of Business Management, I

acknowledged with gratitude the suggestion received from my internal guide
Prof. Uddyan Das, I express my gratitude to him whom has given me his
valuable suggestions in my project.

Ashsish Kumar
(PGPM/09-11/14)
 CONTENTS

Topic Page No
Executive Summary 7
Chapter- 1

Introduction 8
Chapter- 2
Review of literature 18
Chapter- 3

3.1 Sampling and Research Methodology 22

Chapter-4
4.1 Data Analysis and Interpretation 27

Chapter-5
5.1 Project Findings & Conclusions 31

Chapter-6
6.1 Recommendation 35
Chapter-7

7.1 Bibliography 37
APPENDIX 38
 Executive Summary
The project titled “MARKET MAPPING” has been carried out for
AIRCEL, BHAGALPUR, BIHAR. The main objective of this project is to
know the Status of the company with the competitor and how to regenerate
their confidence in the prevailing market condition. The whole summer
internship period with Dishnet Wireless Ltd? (Aircel) has been full of
learning and sense of contribution towards the organization. In this project
the great emphasis is given to the customer minds in respect to preferring
the needs and wants of the customer is taken into consideration.Dishnet
Wireless Ltd? (Aircel) is a telecom network providing company. The main
objective of this company is to provide the best services to there customer in
low cost with their competitor. They offer more value added service in
marginal cost. Occasionally they give some offers for the benefit of the
customers and retailer and distributor. According to the study of the
markets, it is being observed that there are many players available in the
markets and some of them are really doing well. The needs and wants of the
client taken into consideration.

I hope Dishnet Wireless Ltd? (Aircel), Bhagalpur will recognize this as

well as take more references from this project report. HR department has
been given more emphasis for the study of the project because it is the only
sector where all type of Age group, Income class and different level of
people are represented.
According to the market study, Bhagalpur is one of the potential markets for
the telecom service because a single person uses many SIM(network
services).due to some drawback in the service they do like this ,If the
company removes their drawbacks then it’s sure that the company will get
great response from the customer.
I hope Dishnet Wireless Ltd? (Aircel), Bhagalpur will recognize this as
well as take more references from this project report. The main objective of
this project is to know the drawbacks of their services and the need and
wants of the customers of Bhagalpur is one of the potential market for
customer but company has to give special emphasis on customers’ demands
for services.

INTRODUCTION
AIRCEL
About Aircel

The Aircel group is a joint venture between Maxis Communications Berhad

of Malaysia and Sindya Securities & Investments Private Limited, whose
current shareholders are the Reddy family of Apollo Hospitals Group of
India, with Maxis Communications holding a majority stake of 74%.

Aircel commenced operations in 1999 and became the leading mobile

operator in Tamil Nadu within 18 months. In December 2003, it launched
commercially in Chennai and quickly established itself as a market leader –
a position it has held since.

Aircel began its outward expansion in 2005 and met with unprecedented
success in the Eastern frontier circles. It emerged a market leader in Assam
and in the North Eastern provinces within 18 months of operations. Till
today, the company gained a foothold in 18 circles including Chennai,
Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir,
Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh,
Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa and Mumbai.

The Company has currently gained a momentum in the space of telecom in

India post the allocation of additional spectrum by the Department of
Telecom, Govt. of India for 13 new circles across India. These include Delhi
(Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana, Karnataka,
Kerala, Madhya Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP
(West) and UP (East).

Aircel has won many awards and recognitions. Voice and Data gave Aircel
the highest rating for overall customer satisfaction and network quality in
2006. Aircel emerged as the top mid-size utility company in Businessworld’s
‘List of Best Mid-Size Companies’ in 2007. Additionally, Tele.net
recognised Aircel as the best regional operator in 2008.

With over 25 million happy customers in the country, Aircel is a full-fledged

national operator.

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Aircel Customer Care

Welcome to Aircel Customer Care!

We at Aircel strive to provide the best in class mobile services. Aircel takes
you directly into the future with the world class edge-enabled network and
best in class customer service.

In this section you will be able to

• Find answers to your general queries (FAQs)

• Learn tips (short cut keys) for frequently used Aircel services(Instant
Services)
• Register your suggestions/Queries/Requests and complaints.
(Feedback Form)
• To Log your issues with Nodal Officers
• Understand Registration and de-registration process for "Do Not
Disturb Registry"

• Learn the different ways to contact us.

• Circles
o Andhra Pradesh
o Assam
o Bihar
o Chennai
o Delhi
o Himachal Pradesh
o Jammu & Kashmir
o Karnataka
o Kerala
o Kolkata
o Maharashtra
o Mumbai
o North East
o Orissa
o Tamil Nadu
o UP East
o UP West
o West Bengal……..

Major competitors of AIRCEL

  AIRTEL

 IDEA

 VODAFONE

 TATA DOCOMO

 RELIANCE

 BSNL

On the job training

1. On The Job Training (OJT) gives a practical exposure and helps in
acquiring the on road skills.
2. First and foremost objective is to sell the Sim and Vouchers in open
commodity & acquired the existing market.
3. To gain the complete knowledge about the products of Aircel.
4. To generate the leads through the survey.
5. To sort out the prospective leads from the data I have collected through
the survey.
6. To build the relation ship with the new customers and to follow up them,
make sure that they are satisfied with the product.
7. To maintain good relationship with the corporate employees.
8. To get more references from the customers and generate new leads by
following a chain process.
9. To introduce Aircel to those people who don’t have any knowledge about
Aircel and its products and services.
10. To find out the customer awareness on booming telecom market and to
find out of the people.
11. The make the customer aware of the benefits of the product and convince
him to use the services.

Things which I learnt from OJT

1. We have to achieve our target within due time (do or die)
2. I have to know more than my clients.
3. Keep Patience
4. To understand the clients perception (how to motivate them).
5. Enjoyment is also a part of work(work-life balance)
Achievements
In these days I have got the knowledge buying habits of the
customers at some extent. Now I don’t feel any problem to talk with any
retailer. At last I have motivated those retailers who don’t have interest to
sell the service of my company, and I promised to retailer as soon as
possible I shall solve your problems.

Objective of the study

1. To find out the problems by which we can do better in market with

our competitor.

2. To find out how to regenerate the confidence of the retailers to sell

the services in prevailing market condition.

3. Finding out what are the factors which affect the decision making
for sell of services.

Limitation of Study
Every work has its own limitation. Limitation are extend to which the
process should not exceed. The following limitations for the project are:
 Duration of the project was not enough to make our conclusion on
such a vast subject. Time constraints has been also become a major
limitation.

 The sample size taken for drawing the conclusion was not sizeable.

 Customer ignorance was faced during discussions with

respondents.
  Getting accurate response form the respondents due to their
inherent problems. They may be partial or refuse to cooperate.

Scope of Study
Every works has some has some of the scope. The scopes are:

 The scope of this project is that it gives the enough scope to the
company to know the need of the customers of Bhagalpur. They can
know about the buying behavior of the customer. Living standard of
the people of Bhagalpur according to their income.

 The other scope of this project is it helps the company by which they
solve the problem of the customers and make the good relationship
with the customers.
Aircel Presents Pocket Internet Pack @ Rs. 14* wherein you will get
multiple goodies like Unlimited surfing for 3 days, uploading &
downloading on your GPRS enable handset & to your laptop/computer.
Also with this pack you can download some free content downloads i.e.
wallpapers & games through a specific WAP URL on your mobile handsets
only.

Read more

Aircel presents Pocket Internet Pack @ 98* at a very nominal cost wherein
you will get multiple goodies like unlimited surfing, uploading &
downloading on your GPRS enable handset & to your laptop/computer.
Also you can download some free content downloads i.e. wallpapers &
games through a specific WAP URL on your mobile handsets only.

Bihar »
Value
Added
Service
s»
Dialer
Tunes

Aircel introduces Dialer Tunes! Get rid of boring Tring Tring and make your callers
listen to latest tunes. Dial 53000, Registration Rs.30, call Rs.3/min. Song Download
Charges : Free

What is Caller Ring Back Tone?

Caller Ring Back Tone (CRBT) is a special feature through which the calling party
can hear a song or music instead of the default "tring tring" tone.

How to activate CRBT service?

In order to get the CRBT service activated the subscriber has to register with the
CRBT service by calling 53000 and follow the instructions played by IVR. Once the
user has registered for CRBT service the calling party will hear the song instead of
the default ringing tone ("Tring Tring"). Subscriber will be confirmed with an SMS
message of service activation.

Will the subscriber be charged for the service?

Yes, there will be a subscription charge and a charge for every song downloaded. No
song download charges.

How to dedicate a special song to a particular user or change a song?

To change the selected song or to dedicate a special song to another user the
subscriber has to call 53000 and follow the instructions which will play by IVR,
While selecting the song it will play, whether to dedicate to all or a particular
number. Through this the subscriber can dedicate a specific song for a specific
subscriber.

Whenever this subscriber calls, he or she will get to hear the special song dedicated
to the calling number. Select a new song and either assign the song for all the callers
or to particular caller so that the previous song will be replaced with the newly
selected song. Subscriber will be confirmed with an SMS message of song change.

What is CRBT Album?

Songs are grouped under special groups called albums. One can select an album as
their CRBT from the available list of albums. Songs will be played randomly to the
caller from the selected album. To change or to deregister the album, call the IVR at
53000 and follow the instructions.

What is Caller Ring Back Tone?

Caller Ring Back Tone (CRBT) is a special feature through which the calling party
can hear a song or music instead of the default "tring tring" tone.

How to unregister the CRBT service?

The user can deregister from the CRBT service by calling the short code 53000 and
follow the instructions played by IVR. Select the account details or profile
management and can do deregistration of a single number or all.

Once the subscriber is unregistered the calling party will not hear the song anymore
and only the default "tring tring" will be played. The User can also unsubscribe from
this service, by calling Aircel Customer care at 09854012345 (Applicable for both
prepaid and post paid subscribers of Assam Circle.

How to deactivate the special song dedicated to another user?

The user can remove the song dedicated for a particular subscriber by calling 53000
and follow the instructions played by IVR. Select the account details or profile
management and can do deregistration of a single number. After removing the
dedicated song the particular subscriber will hear the default song selected for all.

REVIEW OF LITRATURE
AIRCEL

REVIEW OF LITRATURE

Aircel Limited

Type Private
Industry Telecommunications
Founded 1999
Headquarters Gurgaon
Key people Gurdeep Singh, COO
Mobile
Products
Telecommunication operator
Maxis Communications (74%)
Parent
Apollo Hospital (26%)
Website Aircel.com

Aircel is a mobile phone service provider in India. It offers both prepaid

and postpaid GSM cellular phone coverage throughout India. Aircel is a
joint venture between Maxis Communications of Malaysia and Apollo
Hospital Enterprise Ltd of India. UTSB has a 74% stake in Aircel and the
remaining 26% is with Apollo Hospitals. It is India’s fifth largest GSM
mobile service provider with a subscriber base of over 27.7 million, as of
October 31, 2009. It has a market share of 12.8% among the GSM
operators in the country. As on date, Aircel is present in 18 of the total 23
telecom circles (including Andhra Pradesh, Assam, Bihar & Jharkhand,
Chennai, Delhi & NCR, Himachal Pradesh, Jammu & Kashmir, Karnataka,
Kerala, Kolkata, Mumbai, North East, Orissa, Rest of Maharashtra & Goa,
Rest of Tamil Nadu, Rest of West Bengal, Uttar Pradesh East, Uttar
Pradesh West) and with licenses secured for the remaining 5 telecom
circles, the company plans to become a pan-India operator by 2010.
Additionally, Aircel has also obtained permission from Department of
Telecommunications (DOT) to provide International Long Distance (ILD)
and National Long Distance (NLD) telephony services. It is also a category
A ISP. It is also having the largest service in Tamil Nadu.

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified

company. ABS is a registered member of WIMAX forum – both in the Indian
and International Chapters. ABS’ product range includes enterprise
solutions such as Multiprotocol Label Switching Virtual Private Networks
(MPLS VPNS), Voice over Internet Protocol (VOIP) and Managed Video
Services on wireless platform including WIMAX.

Aircel has won many awards for its services. Aircel was honored at the
World Brand Congress 2009 with three awards, Brand Leadership in
Telecom, and Marketing Campaign & Marketing Professional of the Year.
Aircel was honored by CMAI INFOCOM National Telecom Award 2009 for,
‘Excellence in Marketing of New Telecom Service’. Aircel had been selected
as the best regional operator in 2008 by Tele.net. Aircel was rated as the
top mid-size utility company in Business World’s ‘List of Best Mid-Size
Companies’ in 2007. Aircel got the highest rating for overall customer
satisfaction and network quality in 2006 by Voice and Data.

Aircel is one of the sponsors of the Indian Premier League Cricket Team
Chennai Super Kings, which is captained by Mahendra Singh Dhoni. It is
also the major sponsors for Chennai Open (the only ATP tennis tournament
in India), and Professional Golf Tour of India.

Maxis, Aircel's majority stake holder at that time, raised RM11.2 billions
(USD 3.36 billions) for its shareholders (UTSB), making it the largest IPO
in Malaysia and Southeast Asia.

Aircel boat. Aircel placed an actual dinghy lifeboat to a downtown

billboard. A rope with a sign reading, “In case of emergency, cut rope”,
held up the branded raft. July 15, 2009 the monsoon arrived and so did
Aircel customer service. The dinghy was cut down and pedestrians were
safely transported. What Aircel calls “Corporate Social Responsibility – A
Solution”. The company was able to generate positive publicity and show
consumers that they care.

Beautification of Anna Flyover has been taken up Aircel for a period of

three years, the contract has been awarded by TNRIDC and executed by
Chennai based outdoor advertising agency [Abra Media Networks
http://www.abramedia.in/]. This project boasts of first of its kind lighting
solution for the entire strech of the bridge and many other landscapes to
enhance the look of the whole bridge. as far as the utility is concerned, they
are building a dedicated toilet for the police guarding the Anna Flyover and
the US Embassy. Once this flyover is being beautified, Aircel plans to
maintain it for 3 years.

Usaha Tegas Sdn Bhd also owned telecommunication assets in Sri Lanka
(SLT) and Indonesia (Axis), UTSB is one of the largest privately owned
company in Malaysia the owner of UTSB is a Tamil of Sri Lankan origin
Ananda Krishnan and he is the second richest person in Malaysia)

They got the 3-G permission on these state.

RESEARCH METHODOLOGY
AIRCEL

RESEARCH METHODOLOGY

The respondents were selected from the Bhagalpur. This region is the one of
the most densely populated region with the average per capita income and
this region hosts a number of government, and corporate offices. Thus, there
are huge numbers of people with high disposable income.

After getting the knowledge from the executive of Aircel, an idea about the
profile of the customers seeking the scope of network services were
identified. According to the executive, Government employees, Business
Executives, Business Men, etc. are the buyers of such products.
 ⇒ For the consumer’s survey the sample size taken was 50 and the
sampling method was quota sampling.

The research location assigned for the project was Aircel office, market and
our pear & dear.

Data collection method

Basically two types of data collection method are used in this project.

1) Primary Data collection Method: -

To collect primary data following plan was carried out:
In order to test the impact of recession on an extensive customer survey was
conducted with the help of formally designed questionnaire. In the view of
time and cost constraints, a sample size of 50 was considered sufficient. A
much larger of calls, however, had to be made, for obtaining 50 successful
interviews. All the respondents were chosen randomly from a stratum of
people who sell the network services. So this sampling can also said as
stratified random sampling.

2) Secondary Data collection Method:-

For this study a great deal of data was collected through various business
magazines, business newspapers, and websites. We also get the data from
different distributors and retailers, those having relevant data which I need.

DATA ANALYSIS
SAMPLE DISTRIBUTION
 Retailers and Distributors

CATAGORY FREQUENCY PERCENTAGE

Retailer 47 94%

Distributors 3 6%

F R E Q U E N C Y D IS T R IB U T O N S

D IS TR IB U TO R S ,
3, 6%

R E TA ILE R S
D IS TR IB U TO R S
RE TA ILE R S , 47,
94%

SELLING FREQUNCY OF AIRCEL SERVICE

CATAGORY FREQUENCY PERCENTAGE

ONLY AIRCEL 8 16%

COMBINED 42 84%

S E L L IN G F R E Q U E N C Y

C O M B IN E D , 4 2
50

40

30
O N L Y A IR C E L , FRE Q UE NCY
20
O8N L Y A IR C E L , C O M B IN E D , P E R C E N TA G E
16% 84%
10

0
O N L Y A IR C E L C O M B IN E D
N UM B ER
 DATA INTERPRETATION
AIRCEL

Show the revenue of the AIRCEL Company weekly wise. It is the revenue of
the retailers.
REVENUE(WEEKLY WISE)

AIRCEL AIRTEL IDEA VODAFONE TATADOCOMEO RIM(CDMA)

WEEKLY 173750 291000 89000 124300 89850 123250

REVENUE
 TOTAL REVENUE

350000

300000

250000
REVENUE

200000
WEEKLY REVENUE
150000

100000

50000

0
EO
L

A)
EA
L

NE
TE
CE

DM
ID

M
FO
R
R

CO
AI

(C
AI

DA

M
O
VO

RI
D
TA
TA

COMPANY NAME

Show the weekly activation of retailers among the sample size.

WEEKLY ACTIVATION

AIRCEL AIRTEL IDEA VODAFONE TATADOCOMEO RIM(CD

MA)
TOTAL 2350 373 557 345 486 8
ACTIVATION
 WEEKLY ACTIVATION

2500

2000
ACTIVATION

1500
TOTAL ACTIVATION
1000

500

EO
L

A)
EA
L

NE
TE
CE

DM
ID

M
FO
R
R

CO
AI

(C
AI

DA

M
O
VO

RI
D
TA
TA

COMPANY NAME

Show the level of satisfaction of the retailers about the AIRCEL Company.
WEEKLY RETAILER SATISFACTION

AVERAGE GOOD BEST

SAMPLE
SIZE 8 9 26
 SAMPLE SIZE

30

25

20

SAMPLE SIZE 15

10

0
AVERAGE GOOD BEST
SAMPLE SIZE 8 9 26
SATISFACTION
FINDINGS AND
CONCLUSIONS
AIRCEL

PROJECT FINDINGS

There is great opportunity in the network service ,if the network company
pay attention towards their network tower then they will definitely success
in their business.AIRTEL is the leading network company due to their
network coverage .almost they covered all state. Network tower of the Airtel
is so strong .each and every village of INDIA catch the airtel network tower.

 AIRCEL is the second leading network company.

 There is prospect to become number one company in the market.

  AIRCEL sells more SIM than AIRTEL in this time and giving more
benefit to the customers.

 They are trying to solve the network problems and focus on the
more network towers.

 They are giving more margins to retailers and distributors

regarding any other network companies.

 They are also giving more focus on customer relationship.

 Customer’s problems in value added service in AIRCEL

Company. It should be solved quickly.

 They are trying to make more dealer/distributors in every area for

convenient of retailers and customers. They will get easily sim and
voucher any time.

 AIRCEL are giving the gift items regularly to the retailers for who
fulfill the selling target. Retailers are more interested to sell the
SIM in slab (during the scheme time).

PROBLEM OBSERVED THROUG SERVEY

⇒ Vouchers not recharged easily.

⇒ Network failure (poor network).

⇒ Proper balance is not confirmed on SIM.

⇒ Second month balance is not available in the purchase SIM according

to the conditions.

⇒ Automatic service activated.

 ⇒ Rejection paper is not available.

⇒ Most of the retailer is interested towards activation not in revenue.

⇒ Problem in Rs 1 power.

CONCLUSIONS

After the depth study of all the current situation of the market, I come to this
conclusion that the Indian market is so open and vast for the telecom
service. There is a great opportunity in the telecom service. if they provide
better and consistent network in the coming years then ,they would be
number one telecom provider company.
SWOT ANALYSIS

STRENGTH: ---

1. Flexible and better plan for the customers.

2. Giving more margins to the retailers and distributors.

WEEKNESS: ---

1. Network problem (poor network).

2. Automatic update VAS.

OPPURTUNITY: ---

1. They got the license of 3-G service in 13 circles.

2. It was the first company to launch the PPS plan.

THREATS: ---

1. Network coverage with competitors (Vodafone, Airtel).

SUGGESTIONS
AIRCEL

SUGGESTIONS

1. We give the following suggestion that can be implemented to increase the

customer’s satisfaction and profitability of the company.

2. Supply and distribution should be improved during summer.

3. There should be regular survey to ensure that the salesman are

distributing the products evenly and not doing favor to certain retailers and
ask for tips.

4. The competency of the distributors should be assessed.

5. More distributors should be created where the distributors are less.

6. It should not rely upon the existing advantage but should give more new
advantage:
For example
a) Offering gifts to the customers on buying SIM during a specific time.
b) They should give dress having the logo of AIRCEL to the salesman to
motivate and advertisement.

7. More emphasis should be given in retaining and building loyalty among

the retailers while at the same time the new retailers should be encouraged.
The company can built database about suppliers, distributors and retailers
and interact with customers through internet. The company can use internet
to facilitate information exchange, take orders and in making transactions
with retailers.

8. Public welfare schemes should be undertaken so as to build a closer

relation with the customers.

9. It should be more focus on customer call during the problems.

10. It should expand the network coverage.

BIBLIOGRAPHY
AIRCEL

BIBLIOGRAPHY

 Summer Internship Simplified by Uddyan Das.

 Marketing Management by Philip Kotler ,& Kellar

 Research Methodology by C.R. Kothari.

 www.aircel.com.

 www.wikipedia.org/wiki/Aircel

 www.google.com

 www.scribd.com

 Other source.

APPENDIX

QUESTIONAIRE
NAME OF RETAIL SHOP: ----

NAME OF RETAILER: ---------

Q1. ARE YOU RETAILER OF AIRCEL COMPANY?

1. YES 2. NO.

Q2. ARE YOU SATISFIED WITH AIRCEL SERVICE?

1. YES 2. NO.

Q3. IS AIRCEL CO. GIVING YOU MORE MARGINS ON SIM AND VOUCHER?
1. YES 2. NO.

Q4. IN WHICH ITEMS, YOU ARE INTERESTED TO SELL MOST?

1. SIM 2.VOUCHER.

Q5. DOES COMPANY’S MAN VISIT YOUR RETAIL SHOP REGULARLY?

1. YES 2. NO.

Q6. IS COMPANY PROVINDING YOU REGULAR STOCKS?

1. YES. 2. NO.

Q7. BEHAVIOUR OF COMPANY’S MAN IS GOOD FOR YOU?

1. YES. 2. NO.

Q8.GIVE THE OPINION ABOUT AIRCEL CO.WHICH CAN BE IMPLEMENTED.

MARKET MAPPING FORMAT

R=REVENUE
A=ACTIVATION
This is the weekly mapping report of retailers .I observed all the
data from retailers according to their weekly sell of SIM and
VOUCHERS.

name of Contact AIRCEL AIRTEL IDEA TATA VODAFONE RIM

retailers Person DOCOMO
name
R A R A R A R A R A R A