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FEASIBILITY STUDY
LAUNDRY SHOP
By: Aileen D. Santos
A. Name of the Enterprise
A business name is one of the most essential things to be
prepared in starting a business
This is the map of the whole Robinsons Homes East which has approximately 3, 400-4,000 occupied houses (from wikimapia).
Primary Market
Secondary Market
DEMAND PROJECTION FOR THE NEXT 5 YEARS
Assorted T-shirts, shorts, blouse, socks, 25.00/kg Barong (short or long sleeved) 40.00
Tarpaulin
We handed out 267 questionnaires for the respondents using “Sloven’s Formula” with a 5% margin of error.
F. Marketing Program
SWOT ANALYSIS
Internal analysis and external business analysis of La Lovehan Ko Laundry Shop
Strengths Opportunities
-La Lovehan Ko Laundry Shop uses an advanced technology for -Development of the whole subdivision could give La Lovehan Ko
the services Laundry Shop more opportunities to get a bigger market demand
-High profitability of the business because it is more accessible to -Demand for laundry business. the growth of the market and their
the market. lack of time washing their own clothes creates a high demand for
-Faster and a more quality output is offered by La Lovehan Ko La Lovehan Ko Laundry Shop and yet competitors do not satisfy a
Laundry Shop big portion of this damand growth.
-The location of the place has been a business spot before -Accessibility. the location of the business is easy to reach by the
-The business is located at the main road market
-Prices are relatively competitive and accords to what the residents -Supplies accessibility. the supplies needed to operate business can
want easily get.
-Less investment cost. laundry business does not need a large
amount of capital
-Promotion strategies such as leaflets and website is a good one to
attract not only the residents of but also the community outside the
subdivision
Weaknesses Threats
-Lack of experience for the owner to manage a laundry shop -New laundry shops or competitors is a big threat to La
since it is her first time to invest in this kind of industry Lovehan Ko Laundry Shop
-Since La Lovehan Ko Laundry Shop uses advanced -Price variation.
technologies, maintenance for the machines is quite hard to
maintain and expensive
Competitive Condition
A. Market Description
B. Product Review
C. Competitive Review
Market Research Results
Sales and Distribution Plans
Positioning
Product Strategy
Pricing Strategy
SoakWash FUNCTIONS No
TURBO PERFORMANCE No
AGITATOR Yes
COLOR Biscuit/White
WATTAGE 5400W
2. Acquisition of Machineries
a. 2 Whirlpool Topload Washers Model : 4PWTW5905 P 34,498.00
b. 2 Whirlpool Dryers Model : 4PWED5905 31,998.00
Total: P 66,496.00
3. Acquisition of Other Equipments
a. 1 Philipps Steam Flat Iron Model: GC 4400 Series P 4,600.00
b. Ironing Board 730.00
c. 1 Weighing Scale 2,799.75
d. Water Hose (50 ft) 730.00
e. Calculator 200.00
f. 4 power regulators 1,399.00
Total: P 10,458.75
Net income for the year 46,287.17 46,287.17 46,287.17 46,287.17 185,148.68
Net income for the year 90,173.54 90,173.54 90,173.54 90,173.54 360,694.14
Net income for the year 137,395.69 137,395.69 137,395.69 137,395.69 549,582.75
Net income for the year 172,063.16 172,063.16 172,063.16 172,063.16 688,252.63
Net income for the year 212,267.42 212,267.42 212,267.42 212,267.42 849,069.68
Liabilities:
Accounts Payable 11,158.70 13,948.37 17,435.47 21,794.33 27,242.92
Phil Health Payable 3,275.00 3,275.00 3,275.00 3,275.00 8,700.00
SSS Payable 9,333.30 9,333.30 9,333.30 9,333.30 21,998.40
Utilities Payable 6,695.00 7,299.00 8,028.90 8,814.75 9,914.92
Total Liabilities 30,462.00 33,855.67 38,072.67 43,217.38 67,856.24
Partner’s Equity:
A. Santos, Capital 121,287.17 181,460.70 258,853.39 330,919.55 513,186.97
L. Ramirez, Capital 121,287.17 181,460.70 258,853.39 330,919.55 513,186.97
L. Necesario, Capital 121,287.17 181,460.70 258,853.39 330,919.55 513,186.97
C. TAdena, Capital 121,287.17 181,460.70 258,853.39 330,919.55 513,186.97
Total Partner’s Equity 485,148.68 725,842.82 1,035,425.57 1,323,678.19 2,052,747.87
Return on
Year Net Income Investment
investment
2011 185,148.68 515,610.68 36%
2012 360,694.14 759,698.49 47%
2013 549,582.75 1,073,498.23 51%
2014 688,252.63 1,366,895.57 50%
2015 849,069.68 2,120,604.10 40%
FINANCIAL ANALYSIS
(Test of Profitability)
Return on equity
Total Partner's
Year Net Income Return on equity
equity
2011 185,148.68 485,148.68 38%
2012 360,694.14 725,842.82 50%
2013 549,582.75 1,035,425.57 53%
2014 688,252.63 1,323,678.19 52%
2015 849,069.68 2,052,747.87 41%
FINANCIAL ANALYSIS
(Test of Solvency)
Debt to Equity Ratio
Water Treatment
1. Removal of contaminants by chemical or physical bonding