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is an American
diversified multinational corporation focused on the
production, distribution and provision of household,
health care and personal products, such as soaps,
detergents, and oral hygiene products (including
toothpaste and toothbrushes). Under its "Hill's" brand,
it is also a manufacturer of veterinary products. The
company's corporate offices are on Park Avenue in
New York City, across from the Waldorf Astoria. In
India, it operates under the name as Colgate-
Palmolive (India) Limited and its head office is at
Mumbai.
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Colgate is sold over almost all the retail outlets of India
viz., Ô stores, supermarkets, medical shops, co-
operative stores, etc. It is well-distributed through the
supply chain of company distributors to wholesalers to
retailers to final consumers. All the products are
available in the all-India market, including semi-urban
and rural markets which are their primary focus areas.
The company has backed its products with a very strong distribution
network. The company¶s distribution network covers direct
accounts and . million retail outlets. Colgate is the nd most
widely distributed product in the country. The company is tying up
with initiatives like EChoupal and Disha to further strengthen its
distribution network.
Over the years, Colgate has been able to develop strong brand
equity. It has been voted the ³The Most Trusted Brand´ in the country
for consecutive years in the AC Nielsen Brand Equity Survey.
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