By- Amit Bharti

OBJECTIVE
To gain knowledge about Insurance
industry.
How to recruit agents for Bharti-AXA life
insurance.
To understand the process of recruitment and
selection of agent in life insurance.
 OVERVIEW
 Why Life Insurance
 Who needs Life Insurance
 History of Insurance in India
 Strategy of Bharti-Axa
 Financial Advisor
 Procedure for becoming an Agent
 Function of an Agent
 Some Requirements for an Agent
 Recruitment Process
 Earning Potential
 Products of Bharti-Axa
 Career with Bharti-Axa
 Research methodology
 Conclusion
 Why Life
Insurance
 Guarantees for the if in Life

• Your son’s Education .

• Your Daughter’s Marriage.
• Your Home loan.
• Your Retirement planning.
 Why Life
Insurance
Insurance protects the economical value of
an asset.
• Human life is an income generating asset.
• Life Insurance is the guaranteed fulfillment of
your savings plan.
• It provides tax benefits on premiums
paid(Section-80(C) of income tax act.).
• Amount received through benefits & claim is
tax free (Section 10(10)D of income tax act.)
 Who needs Life
insurance?

Married,
With or without kids
LIABILITIES

Pre
Retirement

Unmarried,
Young Professional

Post
Retirement

AGE
HISTORY OF INSURANCE
IN INDIA
1912 - The Indian Life Assurance Companies Act
passed as the first law to regulate the life insurance
business.
 
1928 - The Indian Insurance Companies Act passed
to enable the government to collect statistical
information about both life and non-life insurance
businesses.
 
1938 - The Insurance Act with the objective of
protecting the interests of the insuring public.
INTRODUCTION OF
BHARTI - AXA
Bharti AXA Life is a life insurance that was started
in 2006.
Bharti Enterprises - one of India's leading business
groups.
Partnered with world’s biggest company ( Wal
Mart).
It brings together strong financial expertise of the
Paris-headquartered AXA Group.
The joint venture has a 74% stake from Bharti and
26% stake from AXA Asia Pacific Holdings Ltd.
INTRODUCTION OF
BHARTI - AXA
Today, Bharti AXA Life has a national footprint of
distributors trained to provide quality financial advice
and insurance solutions to the large Indian customer
base.
Bharti AXA Life offers a range of innovative products
and services that cater to specific insurance and
wealth management needs of customers.
The company launched national operations in
December 2006. Today, company have over 8000
employees across over 12 states in the country .
STRATEGY OF
BHARTI-AXA
To achieve a top 5 market position in India
through a multi-distribution, multi-product
platform. 
To adapt AXA's best practice blueprints as a
sound platform for profitable growth. 
To be the employer of choice to attract and
retain the best talent in India.
STRATEGY OF
BHARTI-AXA
To build long term value with our business
partners by enhancing the plan to their
customers.
To be recognized as being close and qualified
by our customers.
 Financial
advisor
 
According to section 182 of Indian contracts Act, an
“agent” is a person employed to do any act for another
or to represent another in dealing with a third person.
In the insurance industry, the term “agent” is usually
applied to a person engaged by the insurer to procure
new business.
The insurance agent one who is licensed under Section
42 is paid by way of commission or otherwise, in
consideration of his soliciting of procuring insurance
business, including business relating to the continuance,
renewal or revival of policies of insurance. 
Procedure for becoming
an Agent
 The insurance Act, 1938 lays down that an insurance agent must
possess a license under Section 42 of that Act. The license is to be
issued by the IRDA. The IRDA has authorized designated persons, in
each insurance company, to issue the licenses on behalf of the IRDA.
 
o In terms of the Insurance Act, a licenses will not be given if the
person is minor,
o found to be of unsound mind,
o found guilty of criminal misappropriation
o Found violating the code of conduct as specified in the regulations
o The fee for a license is Rs.825 for individual. A license is granted for
3 years. It may be renewed after 3 years and again valid for 3 years.
 Procedure for becoming
an Agent
 A license issued by the IRDA may be to act as an agent for
a life insurer, for a general insurer or as a composite
insurance agent working for a life insurer as sell as a
general insurer. No agent is allowed to work for more than
one life insurer or more than one general insurer.  
 
The Qualifications necessary before a license can be given
are that the person must be-
Not a minor.
Have passed at least the 12th standard or equivalent
examination.
 
 Procedure for becoming
an Agent
Have undergone practical training for at least 50 hours in
life or general insurance business, as the case may be,
form an institution, approved and notified by the IRDA.
the applicant should have completed at least 50 hours
practical training in insurance business, which may be
spread over six to eight weeks.

 Have passed the pre-recruitment examination conducted

by the insurance institute of India or any other
examination body authorized by the IRDA.
 
 FUNCTION OF AN
AGENT
 
 Understanding the prospect’s needs and convince him to
buy a plan of life insurance that suits his interests best.
 
 Complete the formalities:- paper work, medical
examination, which are necessary to get the policy done.
 
 Keep in touch to ensure that changing circumstances are
reflected in the arrangements relating to premium
payments, nomination and other necessary alterations.
 
 Facilitate quick settlement of claims.
 
 Be totally honest with both the prospect and the insurer.
 
 Not to induce prospects to submit wrong information.
 
 SOME REQUIREMENTS
FOR AN AGENT
Mature and responsible family person.

Experience and current designation.

For how many years he is living in the city.

Family income.

Any experience in life insurance sector.

Leadership qualities.
 Recruitment
Process
DEVELOP A PROFILE

DEVELOP SOURCES OF
RECRUITMENT

APPROACHING THE
TARGETED RECRUITS

INITIAL SCREENING
AND INTERVIEWS

REALITY CHECK
 EARNING POTENTIAL
PRODUCT NAME COMMISSIONS

BRIGHT STARS 27%

SECURE CONFIDENT 25%

SPOT SURAKSHA 24%

FUTURE CONFIDENT 22%

MERIT PLUS 20%

DREAM LIFE PENSION 7%

 –AXA
BRIGHT
STARS
Parameter Eligibility

Minimum age at entry 18 years

Maximum age at entry 70 years

Maximum age at maturity 70 years

Minimum premium Rs.15,000 p.a. for annual & semi-annual modes Rs18,000 p.a

for monthly mode

Premium modes Annual, semi-annual and monthly

Policy benefit periods available 7 years,10 years,15 years, 17 years and 20 years

Minimum top-up premium Rs. 2,500

 SURAKSHA 
PARAMETER ELIGIBILITY

Minimum age at entry 5 years

Maximum age at entry 55 years

Maximum age at maturity 70 years

Minimum premium Rs. 12,000 p.a

Premium Modes Annual, Semi-annual and monthly

Policy term 15 years

Minimum top up premium Rs. 5,000

 PENSION
PARAMETER ELIGIBILITY

Minimum age at entry 18 years

Maximum age at entry 70 years

Minimum age at vesting 45 years

Maximum age at vesting 80 years

Premium modes Single pay, yearly, Half-yearly ,Quarterly and monthly

Minimum premium Annual Regular Premium: Rs.12, 000p.a.

Minimum policy term 10 years

Minimum top-up premium Rs.2, 500 and no maximum limit on top-up premium and top

up allowed only after first policy year.

 PARAMETER
MERIT PLUS
ELIGIBILITY

Minimum age at entry 0 year

Maximum age at entry 60 years

55 years
Maturity age 80 years
75 years
Policy benefit period 80 year less age at entry
75 years less age at entry
Premium payable period Yearly, Half-Yearly And Monthly

Minimum premium Rs.10,000

Minimum Top-up premium 500

 FUTURE
CONFIDENT
PARAMETER ELIGIBILITY
Minimum age at entry 0 year

Maximum age at entry 60 years

Maturity age 70 years

Policy benefit period 70 year less age at entry

Premium payable period Yearly, Half-Yearly, quarterly and Monthly

Minimum premium Rs.10,000 for yearly, 5,000 for half-yearly 2,500 for

quarterly and Rs.834 for monthly premium

Minimum Top-up premium 500

 CONFIDENCE
Parameter Eligibility

Minimum age at entry 18 years

Maximum age at entry 55 years

Minimum sum assured Rs.5 ,00,000

Minimum premium RS.1,500 for yearly,Rs.780 for half-yearly, Rs.405 for

quarterly and Rs.135 for monthly premium

Policy benefit period 5,10,15,20 and 25 years

Maximum age at maturity. 60 years

Premium paying term Equal to the policy benefit period.

 Career with Bharti
AXA
Opportunity to earn unlimited income.  
Career Growth.
Be your own boss.
High quality training & Support to improve
productivity.
Compensation amongst the best.
Club member benefits.
Payout structured to facilitate your cash flows better.
Best in class & competitive products.
Pension for life.
 Research methodology
 COLLECTION OF DATA :
 Types of Data:

There are two Types of data which makes relevance

in the process of research and help in the process of
analyzing them and get on proper conclusions.
 1. PRIMARY DATA
 2. SECONDATY DATA

 PRIMARY DATA:
 Survey on different institute, DEALERS, SHOPS, INDIVIDUALS, ETC.

 SECONDARY DATA:
 Company Guide
 Internet
 Magazines
 Conclusion
Every plan has certain tax benefits covered under
the Income Tax Act, 1961.
In Bharti –Axa Life Insurance Co. Ltd., no surrender
charge is applicable after 6 years .
The popular plans are Merit Plus, Bright Stars,
Wealth Confident, Dream Life Pension.
All terms and conditions should be read in the
policy by the policyholder before hand.
Laws, rules and regulations are subject to change
without notice.