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Presented by:
Pritish Jana (09IB-039)
Rachit Kaul (09IB-040)
Rahul Anwala (09IB-042)
Rahul Chatterjee (09IB-043)
Rajesh Singh (09IB-044)
Raghav Agarwal (09IB-041)
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± canchester United was formed in 1878 as Newton Heath
LYR Football Club by the Carriage and Wagon
department of the Lancashire and Yorkshire
Railway depot at Newton Heath.
± The club changed its name after coming close to
bankruptcy in 1902
± In 1909, the club moved to its current home, Old Trafford,
the third-largest football ground in the United Kingdom.
± In 1958, the cunich air disaster claimed the lives of eight
of its players.
± In 1968, under the management of catt Busby,
canchester United became the first English football club
to win the European Cup.
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± In 1986, Sir Alex Ferguson took over as the manager and is regarded
as the most successful manager in the club's history, having won
26 major honours.
± The club is unique in having won the Premier League, the FA Cup and
the UEFA Champions League in a single season, a feat known as The
Treble, doing so in 1998²99.
± canchester United holds a joint-record of 18 league titles, four League
Cups and a record 11 FA Cups
± After being floated on the London Stock Exchange in 1991, the club
was purchased by the Glazer family in cay 2005 in a deal valuing the
club at almost £800 million.
± canchester United became a global brand valued by Forbes
magazine at $285 million
± The club is stated worth £1.19 billion, making it the most valuable
football club in the world
  
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± Beckham·s medical and subsequent contract signing
ceremony was enthusiastically covered by world media.
± cANU accepted 30m pound transfer bid for Beckham
from Barcelona.
± But he chose to join Real cadrid.
± cadrid squeezed down the transfer fee to a maximum of
25m pound.
± cadrid started maximizing the return from investment in
Beckham.
± Advertising revenue from signing ceremony raised 2m
pound.
± Number 23 Beckham replica shirts was estimated to earn
2m pound.
± cadrid was further looking to increase the returns with
the Brand Beckham
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± Sir Alex Ferguson was responsible for deciding
Beckham·s transfer.
± The impressive financial credentials made them the
world·s largest club generating 100m pound.
± In march 2000, the club·s share price reached 402p
making the market valuation touching 1bn pound
figure.
± In 2003 shares hit 200p with a reported 22 percent
increase in pre-tax profits,
± Turnover reached 173m pound.
± Increasing number of players and pay roll costs didn·t
affect the turnover.
± The club clearly aimed at make cANU as a unique
brand which to trade.
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± After the cunich air disaster the club showed dogged
determination to continue.
± cANU was among the few first to boast supporters across
countries.
± cANU name and history became known in every football
playing country .
± In 1989 United value was pegged around 10m pound.
± By 1997 it become the world·s wealthiest club.
± In 1999 the club·s board showed interest in accepting the
offer of 623m pound from BskyB.
± Uprising of supporters led government to block the plan of
sale.
    


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± UEFA offered doubling of Champion league to 32 clubs to avert the
idea of European super league.
± Clubs benefited from greater revenues by having more matches.
± G14 club formed to press for more concessions from UEFA
± cANU CEO became the G14 vice president.
± cANU·s 2003 financial account revealed that by competing in UEFA
champion league it earns 28m pound and earns 8.5m pound by
participating in domestic FA cup
± Football getting commercialized with United leading the change by tie
ups with various brands
± Umbro International sportswear chief Peter Kenyon joined the board
in 1997
± To prove that they are running socially responsible business it entered
in partnership with UNICEF
± In August 2000, Kenyon succeeded Edwards as chief executive and
changed business style to be more communicating and people
centered.
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± Under Sir Alex Ferguson·s management the club achieved huge on field
success.
± cerchandising and related activity expanded with over 1500 items.
± In 2000, 15000 square-foot and internet related Red Café was opened in
Asia
± Using CRc system, they built buying profiles of 1.9m UK members with a
target of reaching 3.5m fan details by 2006
± Organizations paid huge amount to associate with canchester United.
± Future investment plans were made well in advance in new technology.
± Official website was initially launched in 1998, when it was re-launched in
2002,it was achieving 600,000 unique visitors per month.
± culti million pound Trafford Training Centre was built spanning 70 acres
± Financial analyst believed that new markets are yet to be explored which
will generate huge income.
± China alone has 20m potential customers yet to be tapped.
± In Dec 2002 Edwards stepped down as chairman followed by the surprised
resignation of Chief Executive Peter Kenyon in September 2003
 
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