Media And Development

In Indian Radio
GROUP MEMBERS
Nilam Jaiswal - 109
Sagar Chavan – 133
Abbas Kanchwala - 111
Pratik Vartak - 128
IMPORTANT CONTENTS
Introduction
Definition
History
Purpose
Merits & Demerits Of Radio
Conclusion
Bibliography
INTRODUCTION
Aug 20, 1921 In India radio was started
from the roof at the Times of India building
in Bombay

Feb 23, 1922 first transmitting license

granted

Mar 7, 1923 first broadcast in conference

Contd
Nov 1923, Radio Club in Calcutta launched

March 27, 1925 official government

notification inviting application for setting
up broadcast station
Contd
July 16, 1927 The Indian radio times the
country’s first radio program journal
started. The title was later changed to” The
Indian Listeners “ and subsequently to
Akashwani.

Jan 24, 1994 FM channel at Panaji

Contd
April 1, 1994 Sky radio takes off in India.

2001, License given to private broadcasters

2002, Government opens up Community

Radio Broadcasting
DEFINITION
Radio is entirely a medium of sound, which
evokes smells, sensations and visual images
which brings the listeners imaginations into
play.
WHAT RADIO FORMATS
PEOPLE LISTEN?
Time Spent Listening to the
Radio
MERITS OF RADIO
Radio is a universal medium enjoyed by people at
one time or another during the day, at home, at
work, and even in the car.

Gives your business personality through the

creation of campaigns using sounds and voices .

During the past ten years, radio rates have seen

less inflation than those for other media
DEMERITS OF RADIO
Because radio listeners are spread over
many stations, you may have to advertise
simultaneously on several stations to reach
your target audience.

Listeners cannot go back to your ads to go

over important points.

Most listeners are doing something else

while listening, which means that your ad
has to work hard to get their attention
WHAT IS THE PRIME PURPOSE
OF RADIO?
 

The prime purpose of radio is to convey

information from one place to another
through the intervening media (i.e., air,
space, non conducting materials) without
wires ...
HISTORY
First establishment of All India Radio in
1936.

The early history of Indian radio

broadcasting in an independent nation set
the parameters for the subsequent role of
television in the nation.
 CONCLUSION

Radio has come a long way and has

evolved in times, to come to where it now
stands.

Radio is and will be one of the most

important means of mass communication.
THANK YOU