Академический Документы
Профессиональный Документы
Культура Документы
TIMELINE
CHECKLIST
Weeks
√
Item
from
Pub
Date
Start
seeking
endorsements
[author]
–
32
Consider
producing
Advance
Reader’s
Copies
(aka
ARCs
or
galleys)
–
32
[author
and/or
publicist]
Plan
for
publicity
/
begin
interviewing
publicists
[author]
–
28
Plan
for
other
consumer
promotion
and
advertising
[author]
–
28
Develop
online
marketing
plan
[author
and/or
publicist]
–
28
Create
a
marketing
plan
summary
[author
and/or
publicist]
–
26
Subscribe
to
book
industry
newsletters
and
publications
[author]
–
24
Compile
a
press
kit
for
book,
and
plan
for
media
outreach
[publicist]
–
20
Send
ARCs
to
major
review
publications
[publicist]
–
18
Launch
website/webpage
for
book
[author
and/or
web
developer]
–
18
Launch
blog
and
begin
routine
blogging
[author
and/or
web
–
16
developer]
Prepare
online
video/audio
content
[author
and/or
outside
vendor]
–
16
Establish
social
networking
profiles
[author,
publicist,
and/or
‐16
publisher]
Research
bulk
sales
opportunities—businesses,
associations,
schools,
–
12
etc.
[author
and/or
publisher]
Determine
which
book
awards
to
submit
to
[author
and/or
–
10
publisher]
Select
trade
shows
to
attend
[author]
–
10
Select
book
festivals
to
attend
[author]
–
10
Begin
preparing
for
an
author
blog
tour
[author
and/or
publicist]
–
10
Find
and
participate
in
relevant
online
groups/forums
[author]
–
8
Participate
in
media
training
[author]
–
8
Consider
setting
up
book
signing
events
or
workshops
[author]
–
8
Start
soliciting
Amazon
customer
reviews
[author]
–
4
Sign
up
for
Amazon
Author
Central
account
and
add
content
[author]
–
4
Hold
book
launch
party
[author]
+
1
Begin
radio/television
interviews
[author]
+
2
Visit
bookstores
to
sign
in‐store
copies
of
your
book
(stock
signings)
+
3
[author]