Академический Документы
Профессиональный Документы
Культура Документы
SUBMITTED TO:
MIT-COLLEGE OF MANAGEMENT, PUNE.
BATCH (2008-2010)
MIT-COLLEGE OF MANAGEMENT,
PUNE.
2
INDEX
Contents Page no.
Certificate
Acknowledgement 5
Preface 6
Declaration 7
Chapter I:-
ITC Vivel Profile 9-12
HUL Profile 13-15
Chapter II:-
Objective of the study 17
Scope of the study 18
Research Methodology 19-20
Limitations of the study 21
Chapter III:-
Data Analysis & Interpretation 22-45
Chapter IV:-
Findings 47
Swot Analysis 48-50
Suggestions 51
Conclusions 52
Chapter V:-
Annexure 53
Chapter VI:-
Bibliography 59
3
LIST OF TABLES
TABLE TITLE PAGE
NUMBER NUMBER
1 Sale Of The Soaps 23
2 Brand Preferences 24
3 Purchase Of ITC Personal Care Products 25
4 Purchase Of HUL Personal Care Products 26
5 Overall Purchase Of Soaps 27
6 Preference Of Sub-brands Of ITC PCP 28
7 Preference Of Sub-brands Of HUL PCP 29
8 Influencing Factors During Purchase Of Soaps 30
9 Influencing Factors During Purchase Of ITC Personal Care 31
Products
10 Influencing Factors During Purchase Of HUL PCP 32
11 Factors Giving More Satisfaction To The Retailers 33
12 Factors Giving More Satisfaction To The Retailers in ITC 34
PCP
13 Factors Giving More Satisfaction To The Retailers In HUL 35
PCP
14 Form Preferences 36
16 Promotional Offers 38
17 Factors Affecting Purchase 39
20 Media Of Advertisement 40
21 Frequency Of Consumption 41
22 Reasonable Price 42
23 Consumer’s Brand Loyalty 43
24 Reaction Of Customers If New Brand Is Introduced 44
LIST OF GRAPHS
GRAPH TITLE PAGE
NUMBER NUMBER
2 Brand Preference 24
3 Purchase Of ITC PCP 25
4 Purchase Of HUL PCP 26
5 Overall Purchase Of Soaps 27
6 Form Preferences 36
4
8 Promotional Offers 38
9 Factors Affecting Purchase 39
10 Media Of Advertisement 40
11 Frequency Of Consumption 41
12 Reasonable Price 42
13 Retailer’s Brand Loyalty 43
14 Reaction Of Retailers If New Brand Is Introduced 44
ACKNOWLEDGEMENT
First of all I would like to thank the Management at ITC ltd. for giving me the
opportunity to do my two months project training in their esteemed organization. I am
highly obliged to my project guide Mr. PIYUSH MISHRA for granting me to
undertake my training at Nasik.
I express my thanks to all Staff of the branch under whose able guidance and direction, I
was able to give shape to my training. Their constant review and excellent suggestions
throughout the project are highly commendable.
My heartfelt thanks go to all the executives who helped me gain knowledge about the
actual working and the processes involved in various departments. I have no words to
express my feeling of deep gratitude, which I owe to Prof. Kokate (faculty
5
member), who extended me assistance, support and council without, which this project
would not have been materialized
GUIDE:
Mr. Kokate Abhaysinh Salunke
PREFACE
I am lucky that, I got an opportunity for making the project report on “ITC’s PERSONAL
CARE PRODUCTS.” I visited the various concerns for two months and I prepare my
project report on the topic “STUDY OF RETAILERS PREFERENCE TOWARDS ITC
VIVEL SOAP AND HUL PERSONSL CARE PRODUCTS.” and the study is divided
into various chapters to get knowledge. I also considered some published material on the
particular topic as well as about the concern. This helps me in boosting up my confidence
and determination which will help me to face the situation in coming years. This report is
written account of what I learnt and experienced during my survey. I wish, those going
through it will not only find it readable but also get as useful Information. The main
limitation of my experience was that I did not get the full and correct Information from
the market, as many of the respondents did not answer to my questionnaire correctly and
completely.
6
DECLARATION
Hereby declare that the project report entitled “STUDY OF RETAILERS PREFERENCE
TOWARDS ITC Vivel Soap & HUL Personal Care Products.” submitted for the
Certificate in PGP AFBM, is my original work and the project report has not formed the
basis for the award of any diploma, degree, associate ship, fellowship or similar other
titles. It has not been submitted to any other university or institution for the award of any
degree or diploma.
Place:
Date: Abhaysinh Salunke
PGP AFBM-III Sem
7
CHAPTER-I
INTRODUCTION
8
ITC PROFILE
ITC is one of India's foremost private sector companies with a market capitalization of
nearly US $ 18 billion and a turnover of over US $ 5.1 Billion. ITC is rated among the
World's Best Big Companies, Asia's 'Feb. 50' and the World's Most Reputable
Companies by Forbes magazine, among India's Most Respected Companies by Business
World and among India's Most Valuable Companies by Business Today. ITC also ranks
among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand
Finance and published by the Economic Times.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology,
Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products.
While ITC is an outstanding market leader in its traditional businesses of Cigarettes,
Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even
in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal
Care and Stationery.
As one of India's most valuable and respected corporations, ITC is widely perceived to be
dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a
commitment beyond the market". In his own words: "ITC believes that its aspiration to
create enduring value for the nation provides the motive force to sustain growing
shareholder value. ITC practices this philosophy by not only driving each of its
businesses towards international competitiveness but by also consciously contributing to
enhancing the competitiveness of the larger value chain of which it is a part."
ITC's diversified status originates from its corporate strategy aimed at creating multiple
drivers of growth anchored on its time-tested core competencies: unmatched distribution
reach, superior brand-building capabilities, effective supply chain management and
acknowledged service skills in hotelier. Over time, the strategic forays into new
9
ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one
of the country's biggest foreign exchange earners (US $ 3.2 billion in the last decade).
The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance
its competitiveness by empowering Indian farmers through the power of the Internet.
This transformational strategy, which has already become the subject matter of a case
study at Harvard Business School, is expected to progressively create for ITC a huge
rural distribution infrastructure, significantly enhancing the Company's marketing reach.
ITC's wholly owned Information Technology subsidiary, ITC InfoTech India Limited, is
aggressively pursuing emerging opportunities in providing end-to-end IT solutions,
including e-enabled services and business process outsourcing.
ITC's production facilities and hotels have won numerous national and international
awards for quality, productivity, safety and environment management systems. ITC was
the first company in India to voluntarily seek a corporate governance rating.
ITC employs over 24,000 people at more than 60 locations across India. The Company
continuously endeavors to enhance its wealth generating capabilities in a globalizing
environment to consistently reward more than 3,83,000 shareholders, fulfill the
aspirations of its stakeholders and meet societal expectations. This over-arching vision of
the company is expressively captured in its corporate positioning statement: "Enduring
Value. For the nation. For the Shareholder."
ITC currently has three brands in the personal care product segment –‘Fiama’, ‘Vivel’
and ‘Superia’.
In line with ITC's aspiration to be India's premier FMCG Company, recognized for its
world-class quality and enduring consumer trust, ITC forayed into the Personal Care
10
business in July 2005. In the short period since its entry, ITC has already launched an
array of brands, each of which offers a unique and superior value proposition to
discerning consumers. Anchored on extensive consumer research and product
development, ITC's personal care portfolio brings world-class products with clearly
differentiated benefits to quality seeking consumers.
ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di
Wills' 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer
response and is being progressively extended nationally.
Extensive insights gained by ITC through its numerous consumer engagements have
provided the platform for its R&D and Product Development teams to develop superior,
differentiated products that meet the consumer's stated and innate needs. The product
formulations use internationally recognized safe ingredients, subjected to the highest
Vivel Portfolio:
Between February and June 2008, ITC expanded its personal care portfolio with
the launch of Vivel Di Wills and Vivel brands. Vivel Di Wills, a range of soaps, and
Vivel, a range of soaps and shampoos, cater to the specific needs of a wide range of
consumers.
Vivel Di Wills and Vivel are high quality ranges of soaps and shampoos for the upper-
mid and mid-market consumer segments. All products offer a unique value proposition of
bringing together ingredients that provide the benefit of Nourishment, Protection and
Moisturisation through one product, hence providing the ever discerning consumer
complete care, which makes her beautiful and confident.
The product portfolio was further enhanced with the launch of Ultrapro anti-dandruff
shampoo under the umbrella brand Vivel in December 2008. Ultrapro promises to fight
dandruff twice as effectively while also providing care for hair through the plus plus
benefits of Nourishment and Moisturisation.
13
STRATEGIES OF ITC
accountability.
HUL PROFILE
In 2007, Hindustan Unilever was rated as the most respected company in India for the
past 25 years by Business World, one of India’s leading business magazines. The rating
was based on a compilation of the magazine’s annual survey of India’s Most Reputed
Companies over the past 25 years. HUL is the market leader in Indian consumer products
With presence in over 20 consumer categories such as Soaps, Tea, Detergents and
Shampoos amongst others with over 700 million Indian consumers using its products. It
has over 35 brands. Sixteen of HUL’s brands featured in the AC Nielsen-Brand Equity
list of 100 Most Trusted Brands Annual Survey (2008). According to Brand Equity, HUL
has the largest number of brands in the Most Trusted Brands List. It’s a company that has
consistently had the largest number of brands in the Top 50 and in the Top 10 (with 4
brands).
Hindustan Unilever distribution covers over 1 million retails outlets across India directly
and its products are available in over 6.3 million outlets in India, i.e. nearly 80% of the
retail outlets in India. It has 39 factories in the country. Two out of three Indians use the
company’s products and HUL products have the largest consumer reach being available
in over 80 per cent of consumer homes across India.
The Anglo-Dutch company Unilever owns a majority stake (52%) in Hindustan Unilever
Limited. HUL was one of the eight Indian companies to be featured on the Forbes list of
World’s Most Reputed companies in 2007.
Since 1929, Lux in step with the changing trends and evolving beauty needs of the
consumers, offers an exciting range of soaps and Body Washes with unique elements to
make bathing time more pleasurable. One can choose from a range of skincare benefits
like firming, fairness and moisturizing.
Lux stands for the promise of beauty and glamour as one of India's most trusted personal
care brands. Lux Believes in passion for beauty .It continues to be a favourite with
generations of users for the experience of a sensuous and luxurious bath. Lux believes
that femininity shouldn’t be denied. Since its launch in India in the year 1929, Lux has
offered a range of soaps in different sensuous colours and world class fragrances. Lux is a
beauty soap of film stars, Lux recognized the need for a compelling message about
beauty that would resonate with women of today.
Lux has recently launched its two fruit extract variants – New Lux Strawberry & Cream
and Lux Peach & Cream contain a blend of succulent fruits & luscious Chantilly cream
that melts down into your skin making it soft and smooth.
Personal Wash:
1. Lux
2. Breez
3. Lifebuoy
4. Liril
5. Hamam
16
6. Dove
7. Pears
8. Rexona
Hair Care:
1. Sunsilk Naturals
2. Clinic
CHAPTER-II
18
This project is based on the comparative study consumer behavior towards ITC
Vivel Soap & HUL Personal Care Products. Objectives of the study are:
As learning is a human activity and is as natural, as breathing. Despite of the fact that
learning is all pervasive in our lives, psychologists do not agree on how learning takes
place. How individuals learn is a matter of interest to marketers. They want to teach
retailers in their roles as their roles as consumers. They want retailers to learn about their
products, product attributes, potential consumers benefit, how to use, maintain or even
dispose of the product and new ways of behaving that will satisfy not only the
consumer’s needs, but the marketer’s objectives.
The scope of my study restricts itself to the analysis of retailer preferences, perception
and consumption of ITC Vivel Soap & HUL Personal Care Products. There are many
other brands of PCP available but my study is limited to two major players of PCP
leaving behind the others. The scope of my study is also restricts itself to Panchavati
Region of Nasik only.
20
RESEARCH METHODOLOGY
This chapter describes the methodology of the study. This project is based on information
collected from primary sources. After the detailed study, an attempt has been made to
present comprehensive analysis of use of ITC Vivel Soap & HUL Personal Care Products
used by the people. The data had been used to cover various aspects like usage, retailer’s
preference and retailer’s satisfaction regarding Vivel Soap & HUL Personal Care
Products. In collecting requisite data and information regarding the topic selected, I went
to the retailers of Panchavati(Nasik) and collected the data.
Survey design:
The study is a cross sectional study because the data were collected at a single point of
time. For the purpose of present study a related sample of population was selected on the
basis of convenience.
Research Period:
Research work is only carried for 3 or 4 weeks.
Research Instrument:
This work is carried out through self-administered questionnaires & company Provided
Excel Sheets. The questions included were open ended, dichotomous and offered
multiple choices.
21
Data Collection:
The data, which is collected for the purpose of study, is divided into 2 bases:
Primary Source: The primary data comprises information survey of
“Comparative study of retailer behavior towards ITC Vivel Soap & HUL
Personal Care Products”. The data has been collected directly from respondent
with the help of structured questionnaires.
Secondary Source: The secondary data was collected from internet and
references from Library.
Data Analysis:
The data is analyzed on the basis of suitable tables by using mathematical techniques.
The technique that I have used is bar graphs.
22
In attempt to make this project authentic and reliable, every possible aspect of the topic
was kept in mind. Nevertheless, despite of fact constraints were at play during the
formulation of this project. The main limitations are as follows:
Due to limitation of time only few people were selected for the study. So the
sample of retailers was not enough to generalize the findings of the study.
The main source of data for the study was primary data with the help of self-
administered questionnaires. Hence, the chances of unbiased information are less.
The chance of biased response can’t be eliminated though all necessary steps were
taken to avoid the same.
23
CHAPTER-III
DATA ANALYSIS
AND
INTERPRETATION
24
Table: 1
Chart: 1
From the above analysis of the given sample of 100 respondents it is concluded that out
of 100 people 95 people sell Soaps while only 5 people don’t sell Soaps.
25
BRAND PREFERENCE
Table: 2
BRANDS PREFERENCE BY CONSUMERS
ITC Vivel Soap 22
HUL LUX 73
Chart: 2
From the above analysis of given sample of 95 respondents who sell Soaps it is
concluded that only 22 people prefer to sell ITC Vivel Soap while 73 people likes to sell
HUL Lux.
26
Chart: 3
From the above analysis of given sample of 22 respondents who use ITC Personal Care
Products it is concluded that mostly people has purchased Vivel TS sub-brand of ITC
PCP while Vivel Ayurvedic is least purchased by the people.
27
Chart: 4
From the above analysis of given sample of 73 respondents who use HUL personal care
products it is concluded that mostly all sub-brands are purchased by people but top most
is LUX followed by LIFEBUOY and LIRIL.
Vivel TS 21 1
Superia TS 19 2
Vivel Di Wills 16 3
Fiama Di Wills 14 4
Vivel Ayurvedic 9 5
According to the above analysis it is concluded that in ITC PCP, Vivel TS is the most
preferred sub-brand as it is ranked first by the respondents. While Vivel Ayurvedic is the
least preferred sub-brand of ITC PCP.
Table: 7
SUB- BRANDS TOTAL NO. RANKS
OF
PREFERENCE
LUX 69 1
LIFEBUOY 64 3
LIRIL 61 2
29
DOVE 49 4
BREEZE 41 5
According to the above analysis it is concluded that in HUL BRANDS,LUX is the most
preferred sub-brand as it is ranked first by the respondents. While BREEZE is the least
preferred sub-brand of HUL Personal Care Products.
OVERALL INFLUENCE
Table: 8
FACTORS TOTAL NO. OF RANK
RESPONDENTS
FLAVOR 69 6
PRICE 84 2
QUALITY 88 1
PACKAGING 64 7
FORM 62 8
30
BRAND 79 4
IMAGE 72 5
COLOR 56 10
SHAPE 61 9
QUANTITY 81 3
According to the above analysis it is concluded that on an average mostly people are
influenced by quality followed by price, quantity and brand. It is surprised to know that
very few people are influenced by shape followed by color of the soaps.
Table: 9
FACTORS TOTAL NO. OF RANK
RESPONDENTS
FLAVOR 11 8
PRICE 20 1
QUALITY 18 3
PACKAGING 16 5
FORM 13 7
BRAND 19 2
IMAGE 15 6
COLOR 9 9
SHAPE 6 10
31
QUANTITY 17 4
According to the above analysis it is concluded that on an average mostly people are
influenced by Price followed by brand, quality and quantity. Here color and shape are not
all influencing people while purchasing ITC Personal Care Products.
Table: 10
FACTORS TOTAL NO. OF RANK
RESPONDENTS
FLAVOR 70 2
PRICE 61 5
QUALITY 60 6
PACKAGING 64 4
FORM 59 7
BRAND 73 1
IMAGE 69 3
COLOR 52 8
SHAPE 44 10
QUANTITY 56 9
32
According to the above analysis it is concluded that on an average mostly people are
influenced by Brand followed by flavor, image and packaging. Here shape and quantity
are not all influencing people while purchasing HUL Personal Care Products.
OVERALL
Table: 11
FACTORS GRAND TOTAL RANK
FLAVOR 61 10
PRICE 89 1
QUALITY 80 4
PACKAGING 78 5
FORM 74 6
BRAND 86 2
IMAGE 72 7
COLOR 67 8
SHAPE 63 9
QUANTITY 82 3
According to the above analysis it is concluded that on an average people are most
satisfied with the price of a soaps followed by quantity and brand. It is surprising to know
that although people are satisfied with quantity but unsatisfied with the shape and colour.
33
PACK PREFERENCE
Table: 14
Chart: 6
According to the above analysis it is concluded that most of the people likes to purchase
soaps in pack of Three and single pack of a soap is least preferred.
34
PROMOTIONAL OFFERS
Table: 16
PROMOTIONAL OFFERS NUMBER OF RESPONDENTS
FREE GIFTS 23
PRICE OFFER 52
ANY OTHER 20
Chart: 8
According to the above analysis it is concluded that out of sample of 95 people who sell
soaps 23 are attracted by free gifts, 52 by price offers while 20 were attracted by some
other reasons.
35
Table: 17
FACTORS NUMBER OF
RESPONDENTS
ADVERTISEMENT 67
SUGGESTION FROM CUSTOMERS 17
ATTRACTIVE DISPLAY 12
SALESMAN ADVICE 14
BRAND AMBASSADORS 10
INGREDIENTS 28
Chart: 9
According to the above analysis it is concluded that Advertisement is the best measure to
attract retailers to purchase more. Its impact is much more than other factors. While
customers and brand ambassadors also play a significant role in this regard.
MEDIA OF ADVERTISEMENT
36
Table: 18
MEDIA OF ADVERTISEMENT NUMBER OF RESPONDENTS
TELEVISION 75
NEWSPAPERS 10
BROCHURES 5
HOARDING 8
DISPLAY 25
Chart: 10
According to the above analysis it is concluded that television emerges as the best media
for advertisement of Personal Care Products that compel consumers to buy. It is much
more than other ways as out of 95 respondents 82 are attracted to by through television
media while brochures are the least attracting media.
REASONABLE PRICE
Table: 20
37
Chart: 12
According to the above analysis it is concluded that the retailers thinks Rs15-Rs.20 is the
reasonable price of soap. So it must be worthwhile to know this as it may effect the sale
of Personal Care Products.
Table: 21
BRAND LOYALTY ACTIONS NUMBER OF RESPONDENTS
POSTPONE YOUR PURCHASE 26
SWITCH OVER TO OTHER BRANDS 24
38
Chart: 13
According to the above analysis it is concluded that mostly people are loyal to the brand
as in the absence of availability of their preferred brand mostly people like to search for it
or they are ready to postpone their purchase.
Table: 22
SHIFT TO NEW BRAND OF THE NUMBER OF RESPONDENTS
PREFERED PRODUCT
NO, NOT AT ALL 35
39
MAY CONSIDER 27
NO, SHALL NOT 4
CAN’T SAY 29
Chart: 14
According to the above analysis it is concluded that mostly people are addicted to the
same flavor and they don’t want to change it as out of 95 respondents 35 are not ready to
try new brand at any cost.
All the retailers why they continue to buy the old brand gave various important reasons.
The most important reasons given by the retailers were:
Brand
Image
Quality
Packaging
Flavor
40
41
CHAPTER-IV
FINDINGS
RETAILER RESEARCH:
Retailer research deals with retailer and their
problems and solution to the problems. In this I came to know about the retailers
need and expectation levels regarding products and ascertainable levels of
satisfaction.
42
PRODUCT RESEARCH:
Under product research I came to know about the
modification which retailers wants as to the quality, packing, shape, color, and
quantity etc of their favorite Brand.
PRICING RESEARCH:
This includes interest of consumers, to pay for the
product, how much a person can spend on his/her favorite Brand of Personal Care
Products. In this I have tried to find out retailer’s price expectations and reactions.
ADVERTISING RESEARCH:
Under this I have concluded that whether the
advertisement appeals the retailers or not. This also includes evaluating and
selecting the proper media-mix and measuring advertising effectiveness.
SWOT ANALYSIS
STRENGTHS:
2. ITC leveraged it traditional businesses to develop new brands for new segments. .
For example, ITC used its experience of transporting and distributing tobacco products to
remote and distant parts of India to the advantage of its FMCG products.
WEAKNESSES:
1. The company's original business was traded in tobacco. ITC stands for Imperial
Tobacco Company of India Limited. It is interesting that a business that is now so
involved in branding continues to use its original name, despite the negative connection
of tobacco with poor health and premature death.
2. To fund its cash guzzling FMCG start-up, the company is still dependant upon its
44
tobacco revenues. Cigarettes account for 47 per cent of the company's turnover, and that
in itself is responsible for 80% of its profits. So there is an argument that ITC's move into
FMCG (Fast Moving Consumer Goods) is being subsidized by its tobacco operations. Its
Gold Flake tobacco brand is the largest FMCG brand in India - and this single brand
alone holds 70% of the tobacco market.
OPPORTUNITIES:
1. Core brands such as Aashirvaad, Mint-o, Bingo! And Sun Feast (and others) can
be developed using strategies of market development, product development and
marketing penetration.
2. ITC is moving into new and emerging sectors including Personal Care Products,
Information Technology and supporting business solutions.
3. E-Choupal is a community of practice that links rural Indian farmers using the
Internet. This is an original and well thought of initiative that could be used in other
sectors in many other parts of the world. It is also an ambitious project that has a goal of
reaching 10 million farmers in 100,000 villages. Take a look at e-Choupal here
http://www.itcportal.com/agri_exports/e-choupal_new.htm
ITC leverages e-Choupal in a novel way.
4. The company researched the tastes of consumers in the North, West and East of
India of atta (a popular type of wheat flour), then used the network to source and create
the raw materials from farmers and then blend them for consumers under purposeful
brand names such as Aashirvaad Select in the Northern market, Aashirvaad MP Chakki
in the Western market and Aashirvaad in the Eastern market. This concept is
tremendously difficult for competitors to emulate.
THREATS:
3. The laws of economics dictate that if competitors see that there is a solid profit to
be made in an emerging consumer society that ultimately new products and services will
be made available. Western companies will see India as an exciting opportunity for
themselves to find new market segments for their own offerings.
4. Duplicate items are available in abundance at much lesser rates. This affects the
company financially and adversely affects its goodwill.
SUGGESTIONS
AND
RECOMMENDATIONS
46
For promotional offers, company should go for free gifts rather than going for
other ways.
People are unsatisfied with the price and quantity of soap so companies should
concentrate in this regard also.
CONCLUSION
A survey of the people has been conducted to know the liking pattern of
the ITC VIVEL SOAP and HUL LUX. It is observed that overall retailers like to
buy HUL LUX soap rather than ITC VIVEL soap. It is concluded that mostly
people preferred VIVEL TS of ITC Personal Care Products due to its flavor,
quality and image and due to its attractive packaging. Some people often like to
47
have soap with good flavor, quality so they are going towards LUX and
LIFEBUOY of HUL due to its quality and image.
It is thus concluded from the facts collected that mostly people refer to
buy soaps in pack of three of their favorite Brand and sometimes some of them go
for single pack and pack of two.
48
ANNEXURE
QUESTIONNAIRE
Vivel TS Liril
Superia TS Dove
Que4. Rank the sub-brands of candies according to your preference? (1 for most
preferred)
Vivel TS Liril
Superia TS Dove
Que5. How much importance do you give to the following factors when you purchase
soap? (Tick in the desired column)
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Que6. How much are you satisfied with the following factors in your preferred soap?
(Tick in the desired column)
Factors Very Satisfied Normal Least Can’t Say
Satisfied Satisfied
Flavor
Price
Quality
Packaging
Form
Brand
Image
Color
Shape
Quantity
Pack of 3 Packs of 4
Pack of 3 Packs of 4
Attractive Display
Salesman Advice
Brand Ambassadors
Ingredients
Hoarding Display
Que13. If your preferred brand is not available for repeat purchases then what will you
do?
Que14. If another brand of the same product appears in the market, will you prefer to stop
buying this brand and buy the new brand?
No, not at all I may consider
Que16. If you don’t like to change to the new brand, then what are the reasons for
continuing to purchase the old brand?
52
PERSONAL DETAILS
Name:
Address:
Gender:
Phone Number:
Marital status:
Education:
Profession:
THANKS
53
BIBIOGRAPHY
BIBLIOGRAHY
1. BOOKS/MAGAZINES REFFERED:
2. WEBSITES REFFERED:
http://en.wikipedia.org
http://www.itcportal.com
http://www.scribd.com
http://www.google.com
http://autherstream.com
http://www.yahoo.com
http://www.orkut.com