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  August 26, 2010
 
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  August 26, 2010
R 
   R
R  R
  
1. Established Name and Good +9 Less profit to the retailers -7
Reputation
2. Spends good amount on +8 Competitors like Coca Cola has -4
Advertisement more market share
3. Vast Distribution channel and +7 Pepsi target only young -5
easy Availability customers in their promotions.
4. Variants +6 Against the fitness Perspective -6
Total +30 -22
R    
1. New product can easily +9 Tough rivalry among competitor. -7
penetrate in market.
2. Distribution of snacks food. +8 Fake products -6
3. Can tie up with major +8 Rising Cost of raw materials and -8
showrooms and restaurants travel expenses
4. Internet promotion and ordering +7 Non-carbonated substitutes -5
processes
Total +32 -26
 R
  Ë  Ë 
R
   R
R    ! 
1. PepsiCo product are subject to +7 New opportunities in other countries +9
various federal laws
2. Land acquisition for new factories -8 Fuel price -7
3. Govt. focusing on stricter water -7 Availability of labor +5
pollution norms
4. Raw Material prices ʹ A great -6 Have a global economic perspective +8
worry.
Total -14 +15
R  R   
1. Replenishing water +8 Operates in almost all the countries +9
2. Partnership with farmers +7 Introduction of cans and plastic +8
Bottles
3. Solid waste management program +6 Newer and attractive Designs +7
4. Impact on youngsters -8 State-of-the-Art plants +7
Total +25 +31
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