Introduction

Reasons for choosing Goldilocks:

History, Market,
and Excellence
r Well-established name
Service and Reliability,
r Accessibility in the region and the city
Operating System, and
Breakthroughs

r Defined target market

r Familiarity to the product and the
Franchise Scheme, Recruitment
and Selection, and Training and
Development

Rewards and
establishment
Compensation, and
SWOT Analysis
Introduction
1996 - two sisters Milagros and Clarita, and their sister-
in-law, Doris, decided to open a small bakeshop along
History, Market, to the Pasong Tamo Street, Makati.
and Excellence
A third sister, Maria Flor, suggested that they name the
Service and Reliability,
enterprise ͞Goldilocks͞
Operating System, and
Breakthroughs Over the years, Goldilocks did prosper, but not due to
mere luck.
Franchise Scheme, Recruitment
and Selection, and Training and
Goldilocks has become a global brand, expanding to
Development
over a total of 250 stores in the Philippines and
overseas; and hiring thousands of local employees.
Rewards and
Compensation, and
SWOT Analysis
Introduction
Filipinos of all ages
History, Market,
and Excellence
Icon: a golden- and curly-haired lass
Service and Reliability,
Operating System, and
Breakthroughs

Franchise Scheme, Recruitment

and Selection, and Training and
Development

Rewards and
Compensation, and
SWOT Analysis
Introduction
Superbrand Seal of Recognition
History, Market,
and Excellence
Hall of Fame in both the Bakeshop and
Service and Reliability,
Franchise
Operating System, and
Breakthroughs
Outstanding Filipino Retailer for 2006 in
Franchise Scheme, Recruitment
and Selection, and Training and
the Food Retail category
Development

Rewards and
Compensation, and
SWOT Analysis
Introduction
Goldilocks provides:
History, Market,
and Excellence K continuing support and advisory services on
store operations, local store marketing
Service and Reliability,
Operating System, and
Breakthroughs
plans, financial data analysis, and market
development-all designed to enhance the
Franchise Scheme, Recruitment
and Selection, and Training and
Development franchisee͛s store management skills.
Rewards and
Compensation, and
SWOT Analysis
Introduction
Goldilocks͛ comprehensive training
History, Market,
and Excellence
and quality systems provide the
framework to support its growing
Service and Reliability,
Operating System, and
Breakthroughs
network of stores.
Franchise Scheme, Recruitment
and Selection, and Training and
It is committed to constantly innovate
Development
and provide quality products and
Rewards and
Compensation, and
services.
SWOT Analysis
Introduction
Decorate Your Cake
History, Market,
and Excellence Go Lite
Service and Reliability,
Operating System, and
Pinoydeli
Breakthroughs

Bitbit Packs
Franchise Scheme, Recruitment
and Selection, and Training and
Development
Happy Goldi Birthday Party
Rewards and
Compensation, and
SWOT Analysis
Jumbo Combo Meals, and many more.
Introduction  

 
 

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and Excellence
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Operating System, and
Breakthroughs

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Franchise Scheme, Recruitment  
and Selection, and Training and
Development
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Rewards and %
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Compensation, and " &
SWOT Analysis
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 Submission of application letter
Introduction

EXAM
History, Market,
and Excellence
Initial interview
Service and Reliability,
Operating System, and
Breakthroughs
 

 


  

Franchise Scheme, Recruitment

and Selection, and Training and
Development !

 
 

 

Rewards and
Compensation, and
SWOT Analysis Schedule for training
Introduction Qualified to be Goldilocks employee undergoes a
training for one month at Davao City.
History, Market,
and Excellence The company gives its employees a seminar three
times in a year.
Service and Reliability,
Operating System, and
Breakthroughs The company also gives a three-day of retreat to
their employee, once in a year at Davao city.
Franchise Scheme, Recruitment
and Selection, and Training and
Development
Goldilocks gives their employee an activity that will
Rewards and
keep their employee to have a consistent
Compensation, and
SWOT Analysis knowledge on handling business.
Introduction
Employees are given Php. 100.00 a month if an
History, Market,
employee has no absences as well as lateness.
and Excellence
A free meal is given if an employee will able to sell
Service and Reliability,
Operating System, and
5 cakes within the day.
Breakthroughs
December: the company will give a target sale for a
Franchise Scheme, Recruitment
and Selection, and Training and
store and if that target market will be met with the
Development
participation of the employees, incentives will be
Rewards and given to the employees.
Compensation, and
SWOT Analysis
Introduction

History, Market,
and Excellence

Service and Reliability,

Operating System, and
Breakthroughs

Franchise Scheme, Recruitment

and Selection, and Training and
Development

Rewards and
Compensation, and
SWOT Analysis
Introduction

History, Market,
and Excellence

Service and Reliability,

Operating System, and
Breakthroughs

Franchise Scheme, Recruitment

and Selection, and Training and
Development

Rewards and
Compensation, and
SWOT Analysis