YAK & YETI

Case Study
Presented by:
Bikash Doley
Kunal Saha
Rajkamal Pegu
Shrusti Govinda
Vipul Gupta
COMPETITORS

SOALTEE
HOTEL DE’L
CROWNE ROYAL SINGI
ANNAPURNA
PLAZA
 COMPARISON:
HOTELS PRICING LOCATION FACILITIES HOTEL
RATING

YAK&YETI INR 6200-20000 DURBAR MARG, SPA, SAUNA, 5 STAR

KATHMANDU CASINO, 5-RESTURANTS,
SWIMMING POOL, TENNIS
COURT, BUSINESS
ROOM,HEALTH CLUB,
MASSAGE(SWEDISH&
JAPANESE), STEAM ROOMS,
JACUZZI.

HOTEL DE L’ INR 6000-21000 DURBAR MARG BUSINESS CENTRE, CASINO, 5 STAR

ANNAPURNA FITNESS CENTRE, SWIMMING
POOL, RESTURANTS,
BALLROOM.

SOALTEE INR 5000-45000 TAHACHAL, SPA & SAUNA, BUSINESS 5 STAR

CROWNE KATHMANDU CENTRE, CASINO, SWIMMING
PLAZA POOL, HEALTH CLUB,
RESTURANTS.

ROYAL SINGI INR 4500-9500 DURBAR MARG SWIMMING POOL, BUSINESS 4 STAR
CENTRE, DISCOTHEQUE,
HEALTH CLUB, RESTURANTS.
YAK & YETI SOALTEE ANNAPURNA ROYAL SINGI

HAS AN OLD WING (A TYPE OF A HOTEL OLDEST 5 STAR HOTEL ORDINARY

RENOVATED PALACE) CUM RESORT IN NEPAL ARCHITECTURE.
& A NEW GREAT OUTDOOR FLIPSIDE IS ITS
SOPHISTICATED WING LANDSCAPE AGEING BUILDING LOCATED IN ONE OF
THE MOST
LOCATED A BIT FAR LOCATED IN ONE OF HAPPENING AREA
LOCATED IN ONE OF FROM THE HUSTLE THE MOST
THE MOST AND BUSTLE OF THE HAPPENING AREA PREFFERED BY
HAPPENING AREA CITY PEOPLE WHO COME
PREFFERED BY OLD FOR ADVENTURE,
PREFFERED BY PREFFERED FOR TIMERS FOR ITS TREKKING ETC
FAMILIES AND LONGER STAYS LEGACY
BUSINESSMEN FOR LOW COST
SHORTER STAYS MID-PREMIUM PREMIUM

PREMIUM
MANY OFFERS
EXCLUSIVELY FOR
INDIAN NATIONALS
 SWOT ANALYSIS

STRENGTH PRIME SITE LOCATION, INFRASTUCTURE(MIX OF OLD

AND NEW), REPUTATION, ONE OF NEPAL’s FINEST
CASINO (24 HOURS).

WEAKNESS SERVICE, CUSTOMER PERCEPTION.

OPPPORTUNITIES INCREASING TOURIST INFLUX INTO NEPAL, PEACEFUL

SITUATION IN NEPAL, GROWING INCOME OF UPPER
MIDDLE CLASS IN INDIA, RISE IN BUSINESS
ACTIVITIES.

THREATS STRONG COMPETITORS – COST, CUSTOMER

PERCEPTION, FACILITIES.
INTERNAL ENVIRONMENT

STRENGTHS
• 270 LUXURIOUS ROOM AND SUITES (spread across two wings)
• THE DURBAR WING-New Contemporary deluxe rooms.
• CASINO ROYALE - One of Nepal’s finest Casinos(24 hours)
• THE TIBETAN AND NEWARI SUITES -Unique penthouse suites.
• CLUB SHANGRILA- An exclusive executive floor.
• Three magnificent Restaurants and a Bar grace the Yak & Yeti.
SUNRISE CAFÉ, CHIMNEY, NAACHGHAR, THE PIANO LOUNGE BAR

WEAKNESS

• Customer dissatisfaction related to service.

• Branding.
EXTERNAL ENVIRONMENT

Opportunities

 Growing income level of population in neighbouring India.

Political stability and Peace in Nepal.

- More influx of tourists from the West and Asia as well.
- More Business activities happening.

Threats

Strong local competitors.

Standalone Hotel vs New International Hotel chains.
STP
POSITIONING
UPMARKET PREMIUM HOTEL

FOCUS ON LEISURE ACTIVITIES LIKE SHOPPING, DINING, BUSINESS

ETC.

GUESTS CAN TRY THEIR LUCK AT THE CASINO IN THE EVENING.

FAMILY HOLIDAYS, VISITS TO TEMPLE AND MONASTRIES, SOLITUDE

FOR COUPLES.
Hotel Yak and Yeti, is a premier five-star deluxe oasis
in the heart of Kathmandu, Nepal. Modern day
sophistication greets cultural heritage in the ample
grounds of the 100-year-old palace and newly
designed structure of the hotel. Find refuge among
antique fountains, gilded temples and emerald
gardens as you remain just moments away from all
the shops and adventure of the Kathmandu city.
Hotel Yak & Yeti, just 5 minutes away from the
airport and city centre.
MARKETING STRATEGIES

USE OF SOCIAL MEDIA(Blogs etc)

MEMBERSHIP CARDS WITH SPECIAL PRIVILEGES
MEMBERS ONLY SPECIAL OFFERS
B2B TIE UPS
TIE UPS WITH AIRLINES
QUALITY WEBSITE (Visual Attraction, Regular updated content,
Speed)
SPECIAL PRIVILEGES TO GUESTS FOR CASINO
A LOYALTY SYSTEM WHEREIN GUESTS WHO BRINGS IN
OTHER CUSTOMERS GET REWARDED
MAINTAIN CUSTOMER DATABASE FOR MORE CUSTOMISED
SERVICE
OFFERS EXCLUSIVELY FOR TARGET CUSTOMERS