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INDUSTRY PROFILE
ABOUT BICYCLE
pushbike.
saddle and handle bars has hardly changed since the first chain
A bicycle in which the rides lies in a prone position and which may
motor vehicles, each group arguing for its fair share of the world’s
roadways.
THE STORY
dating to 1970, was long cited as the earliest bicycle. Most bicycle
Karl von Drais, who rode his tenants. He patented his draisine, a
number of which still exist, including of the paleis let too museum
credit with von drais for adding a treadle drive mechanism, in 1840,
that enabled the rider to lift his feet off the ground while driving the
more of a “quadricycle”.
He mounted the seat more squarely over the pedals, so that the rider
could push more firmly, and further enlarged the front wheel to
increases the potential for speed with tires of solid rubber, his
setting the seat further back with no loss of speed. Having to both
bicycles, for their lower seat height and better weight distribution.
modern bicycle. Soon as the seat tube was added, creating the
which soon became universal. Shortly there often the rear free
wheel was developed, enabling the rider the coast without the
cable-pull brakes were also developed during these years, but were
sides of the Atlantic, and touring and racing were soon the range.
the Raleigh company in nothing ham in the 1890s and soon was
where by the 1940s they had largely been relegated to the role of
decorated.
boomed, largely in the form of the racing bicycles long used in such
bicycle from the roads. In the late 1980s the mountain bike became
bikes.
INDUSTRY SCENARIO
Ludhiana/Delhi.
Others 7.68 6%
each year. Ludhiana has been the prime source of components fir
specials. There are four major players- Hero cycles, TI cycles, Atlas
cycles and Avon cycles. With changing environment, the market for
congested and polluted cities) are said to be some of the causes for
the down turn. However, the bicycle is still the first vehicle for
leisure products.
COMPANY PROFILE
MURUGAPPA GROUP
The Murugappa group, headquartered in Chennai, India, is a
has 29 companies under its umbrella; eight are listed and actively
Sri Lanka, Indonesia and Vietnam. A century down the line, it has
assets bank to India and restarting from scratch in the 30’s before
patents for its research and development innovation. The group has
college and four hospitals. Besides, the group runs a research and
TII 28%
EIDP 34%
CFL 16%
CUMI 8%
OTHERS 14%
Murugappa Group.
CORPORATE CHRONICLE
of bicycles.
tubes and ships, car door flames, auto motives and industrial chain
and bicycles.
units. The company’s shares are listed on the national, Mumbai and
forming capabilities.
markets.
Marketing top Brands like Hercules, BSA and Philips, and had a
lives.
of the Indian family with cycles for everyone kids teams and adults.
requirements.
welded ERW & CDW steel tubes, with the widest variety and range
door guide rails and bar assembly. It has plant in Chennai and
A third plant has been set up near Baroda (in Gujarat state,
beam, bar and rail assembly for general motors, India. Its client list
TII has entered into a joint venture with Borg Warner Morse
TEC, USA for production of timing and silent chains. It has entered
UNITS
- TI CYCLES OF India
Business % Turnover
Cycle 41%
Engineering 56%
Metal Forming 3%
Hercules MTB
Hercules Thriller
Hercules Bravo
Hercules Torando
Hercules Axn
Hercules Glider
Hercules Ultima
Hercules Explorer
Hercules Ultima Ex
Hercules Hurricane
Hercules Spitfire
BSA
BSA Dash DX
BSA Comet
BSA Champ-H-Plus
BSA Diana
BSA I-Bike
BSA Mach
BSA Spice-Ic
BSA photon
BSA Delite
BSA Supreme
Health Segment
BSA Trimgyni
management”.
1. HUMAN RESOURCES
2. SALES AND MARKETING
4. PRODUCTION/OPERATIONS
5. CUSTOMER SERVICE
1. HUMAN RESOURCES
- Job descriptions
- Person specification
Dismissal
Redundancy
Motivation
Market research
Promotion strategies
Pricing strategies
Sales strategies
Product improvements
Competitive advantage
Value added
Product Testing
Efficiency gains
Cost savings
4. PRODUCTION / OPERATION
Acquiring resources
Monitoring costs
Production methods
- Batch
- Flow
- Job
- Cell
5. CUSTOMER SERVICE
Monitoring distribution
After-sales service
Cash flow
- Monitoring income/revenue
- Monitoring expenditure
Preparing accounts
Raising finance
- Shares
- Loans
7. ADMINISTRATION AND IT
Maintenance, security.
Reception
communication
Use of IT systems.
the companies act and other laws which have a bearing on the
members to register.
share warrants.
of members.
general meetings.
directors.
interested.
secretary.
inspection.
dividend.
of dividends etc.
As a chief administrative officer. The secretary is called upon
CONTENTS
Page No
1. Overview 1
1.1. Murugappa Group 1
1.2. TI Cycles of India 1
1.3. Vision 1
1.4. Mission 1
4.3. Substitute
4.4. Supplier
4.5. Buyers
6. Recommendations 5
Appendix
1. Overview
1.1. Murugappa Group
Headquartered in Chennai, the Rs.7300 plus crore Murugappa Group is
ware, cycles, sugar, farm inputs, fertilizers, plantations, bio products and
The Group has forged strong joint venture alliances with leading
Sumitomo and Groupe Chimique Tunisien and has consolidated its status
brands like Hercules and BSA. The company is a market leader in the
Certified with ISO 9001:2000 and ISO 14001, TI Cycles is one of the
to many regions across the globe including Europe, South East Asia and
Africa.
1.3. Vision
No one should lose business with whom you do business, so the
1.4. Mission
Table No.1
NO COMPETITORS MARKET SHARE IN 1999-2000
1 TI 23.3
2 Hero 43.43.
3 Atlas 24.95
4 Avon 8.31
Interpretation.
and strong financial support has played important role in the success of
TI over a long time period; they came to rescue the company when ever
name.
manufacturing of bicycles.
Weaknesses:
Opportunities:
• Entry into the lower cost bicycle market may add to market share.
Threats:
Firm Infrastructure.
a) Unionised
c) Fringe benefits
d) Divisional Monitoring
Technology
Procurement
All necessary inputs provided by one location shop floor only few input
are imported.
in cases.
Marketing/Sales.
organizing events.
Services.
a) Cyclinics
4.1. Rival.
rapidly. Switching cost in special is low so the buyer may shift the
demand.
Over all the industry is growing so there is strong threat of new players
particularly form China, Indonesia and Taiwan with low priced cycles. It
4.3. Substitute
TI is facing a considerable threat of substitute because close substitute of
4.4. Supplier
TI is not facing sizeable threat from suppliers because the major parts of
cycles are manufactured by them except some of the parts for special
4.5. Buyers
of their choice (Special) which may cause losing the market for standard
development.
Companies.
rural area by
avoid traffic
c) A purpose built cycle with wide carrier for lunch providers in the
urban areas.
6. Recommendations
can be sold in
these stores.
the threats to TI are large, the company has opportunity that it is not
situation is not attractive, with the right change in strategy, TI can have a
brighter future.