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In August 1992, the brand was launched. The advertisement broadly targeted the upper
income housewife, exhorting her to give her kitchen an international look.
The sales stood at a dismal 1290. The company blamed the failure on dealer indifference
despite the high margins. Survey on the other hand showed that the economy conscious
consumer was worried about the product using up too much water. The joint family
found the machine’s capacity too low.