A SWOT ANALYSIS OF

“RELIANCE COMMUNICATIONS
LTD.”

Submitted to Submitted by
Prof.Puja Aggarwal Deepankar Kataria-0667,SecB

Faculty AFM
IBS NOIDA
What is the shape of Reliance Communication
Logo?
Who is the Chairman of Reliance
Communication?
 Which are the Products Offered ?
• Reliance Base Phone
• Reliance Mobile
• Reliance Data Card
• Reliance Voucher/E Recharge
• Reliance Broadband
• Reliance PCO
• Reliance USB Modem
 Which are the services offered?
 CDMA
 GSM
 LTV
 Life Time Validity
 GSK
 Getting Started Kit
 STV
 Special Tarrif Voucher
 FWP
 Fixed Wireless Phone
 CAF
 Customer Application Form
Glimpses of the products and Services.
Glimpses ...
Glimpses…
Glimpses…
Glimpses...
Glimpses…
And the latest…
Charmain’s Profile
• Anil Ambani: Telecom person of the year 2007
• Forbes rankedhim number 104 among the World's
Richest People in 2006.
• An MBA from the Wharton School of the University of
Pennsylvania
• He is currently a member of:
• Wharton Board of Overseers, The Wharton School, USA
• Board of Governors, Indian Institute of Management (IIM), Ahmedabad
• Board of Governors, Indian Institute of Technology (IIT), Kanpur
• Executive Board, Indian School of Business (ISB), Hyderabad
• President of the Dhirubhai Ambani Institute of Information and
Communications Technology, Gandhinagar
Profile Contd…
• Select Awards and Achievements
• · Voted ‘the Businessman of the Year’ in a poll conducted by The Times
of India – TNS,December 2006
• · Voted the ‘Best role model’ among business leaders in the biannual
Mood of theNation poll conducted by India Today magazine, August
2006
• · Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy
Awards
• · Conferred 'The Entrepreneur of the Decade Award' by the Bombay
ManagementAssociation, October 2002
• · Awarded the First Wharton Indian Alumni Award by the Wharton
India EconomicForum (WIEF) in recognition of his contribution to the
establishment of Reliance as global leader in many of its business areas,
December 2001
DATA ANALYSIS &INTERPRETATION

• MARKET SHARE OF CDMA MOBILE SUBSCRIBERS

DATA ANALYSIS & INTERPRETATION
DATA ANALYSIS & INTERPRETATION
DATA ANALYASIS & INTERPRETATION
It was found in a survey that 55% of the respondents intended to purchase either AirTel or RIM services in the future. Out of this 55% more
than ½ (that is 30% of the whole sample size) intended to purchase AirTel and 25% intended to purchase RIM
company - Percentage (%)
AirTel- 30
RIM- 25
BSNL- 15
Smart- 10
Tata indicom- 10
Aircel- 10

Which telecom service do customers want ?

  Percentage (%)
 
 

AirTel
RIM
BSNL
Smart
Tata indicom
Aircel
DATA ANALYSIS&INTERPRETATION
Scaling About RCOMM Service 
Scale Percentage
Very good 20
Good 25
Satisfactory 40
Poor 10
A surveyCan’t say that 540% of the respondents service RIM as satisfactory. This is
revealed
a telling comment. However the survey also found out that 20% and 25% of the
  respondents service RIM as very good and good respectively. There were 5% of
 
 
the respondents who had nothing to say about the RIM. This is due to low service
awareness and low penetration level.

How much popular is RIM?

Which are the major strengths?

● A committed and hardworking leader

• · Low Entry Cost
• Well Developed Commission Structure
• · Fast Activation Process
• · Less Congested Network
• · Good Connectivity & Voice Clarity
• · Data GPRS
• Good PR: Openness with press, Mr Ambani has
answers to all their questions.
Which are the major Weakness ?
• · Branding Image
• · Distribution problem
• · Limited product portfolio except metros.
• · Lack of Competitive Strength
• · Limited Budget
 Which are the major Opportunities?

• · Preference of GSM over CDMA

• · New Specialist Application
• · Rural Telephony
• · New Market, Vertical,Horizontal
• · Competitor’s Vulnerabilities
 Which are the Threats?

• · Political destabilization-MayawatiGovernment
in Uttar Pradesh put a spanner on his ambitious
plans to build a 1,200 acre SEZ.
. New Entrants like Vigin,Aircel
• · IT Development like 3G Services of
MTNL,BSNL
• · Market Demand
• · Seasonality, Weather Effects
CONCLUSION
• RCOMM cellular ltd. An Anil Ambani Group of cos. Is
very fast catching up with the market by providing
cheaper calling rates. The market strategies adopted by
its executives are bearing fruits for the company . But
this is not a thing for self contentment as the survey
reveals that in network, service and distributor, its place
is very far behind to other competitors viz. Airtel, etc. so
to withstand the competition ,resources mobilization
and technological innovation is the need of the hour. To
upgrade its quality of network and services is urgently
called for.
• Market access and growth is alright but the improvement
of quality on the above counts is necessity of the time.
SUGGESTIONS
Some recommendation and suggestion which may help the company to
market the product and service with more profitability and increase its
share in the Telecom market.
•  PROMOTIONAL ACTIVITIES
•   Advertising
• Persuasive Advertising
• Technical Expertise
▫ SALES PROMOTION
•  Cash discount 
• Premiums
• Appointment of sale promoter
•  Financial schemes
SUGESSTIONS
▫ OCCASIONAL DISCOUNT
•  The company may go for occasional discount offers or price
off from time to time specially during any festival. Off season
discount may also prove helpful to check fluctuating sales
▫ PRODUCT QUALITY AND TECHNICAL FEATURESsss
• As far as hand set mobile product quality is concerned, there
is an urgent need of technical up gradation of Reliance mobile
product line. It would be beneficial for company to launch
some colored multimedia mobile hand sets with the some
added features and minimum prices.
 
 
QUESTIONS????
References
• www.wikipedia.org
• www.google.com
• www.flickr.com
THANK YOU FOR YOUR KIND AND PATIENT LISTENING