LHC Marketing

Consultant
Ltd.

La Roche-
Posay
Winter Camp
2007

1
 LHC MKT Case Study 2010.09
LHC MKT
La Roche-Posay Winter Camp

Background
La Roche-Posay laboratoire Pharmaceutique and the dermatology department of Chong-Ho Memory Hospital ,Kaohsiung
Medical University collectively establish the organization of Atopic dermatitis, they boost a series of hygienic education,
psychologic cure to let children be aware of this sickness and how to take care themselves. And normally hold ” Atophy Winter
Camp” to effect education.
” Atophy Winter Camp” will go into the third holds for the parents they have atopic dermatitis children. This is the first time to
take place in Kaohsiung, southern have the sickness have the chance to learn how to take care well and train correct viewpoint.

PR Strategies
 pre-event announcement, interview at Season changing and Chinese festival Based on activity the accumulated effort
broadcasting program, and on-site media will create PR agenda to raise up Winter of events and the experience from
arrangement. Camp media exposure effective and attendants, build up the reputation
connection to the events associated with the communicate of activity
and its outstanding accomplishment.
Key Message
‧3rd Atophy Winter Camp first build up in Kaohsiung ‧Lunar calendar New Year's Day is the high dangerous period
‧Atophy Winter Camp brings the movement ‧Daily moisten skin is necessary

Object
To raise the visibility and exposure of the event –”
Atopy Winter Camp” To enhance the branding of La Roche-Posay

benefit
Totally 47 articles were collected, including 12 articles on newspapers, 1 coverage on magazines, 1 TV news, and 27 website news.
再
Totally AD value of NT$2,068,854 were created to the 3rd 來 Atophy Winter Camp, equal to PR value of NT$8,058,101

Further suggestion LHC-MKT Strategies Further suggestion

Internet Key word Ad Alliance cooperation
To spread out key message via internet. Have alliance co-operation, eg: child brand
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 LHC MKT Case Study 2010.09
LHC MKT
La Roche-Posay Winter Camp
News Clipping News Clipping

China Times

Apple daily Taiwan Times

Ecnomic Daily

China Daily News China Daily News

 LHC MKT Case Study 2010.09
LHC MKT
La Roche-Posay Winter Camp

Activity Picture