SAMPLE QUESTIONNAIRE

1. Name of the Respondent: ________________________________________

2. Please choose the age group to which you belong to

A) 15 – 20 years

B) 21- 25 years

C) 26 – 30 years

D) 31 – 35 years

E) 35 years and above

_______________________________________________

3. Please choose the Monthly income of the family

A) 10,000 – 20,000

B) 21,000 – 30,000

C) 31,000 and above

______________________________________

4. Please mention the reason for use of face wash

A) Alternative to Soap

B) To have a fresh feel

C) Skin Problems

__________________________________________

5. What is the name / brand of the face wash that you use.

____________________________________
6. How do you rate the performance of your face wash on a scale of 1 to 5.

(1- very good / serves the purpose )

(2- good/can do better )
(3- neutral )
(4- bad/not satisfied )
(5- dissatisfied )

_____________________________________

7. Is there any new feature or improvement you want in the existing product .

______________________________________

8. If yes please state what improvement you want.

__________________________________________

9. Please choose the appropriate point of purchase of your face wash.

A) Super markets
B) Exclusive beauty outlets
C) Others

______________________________________________

10. What is the factor that influences in the purchase of the product.

1 – Brand name

2 – Friends/Peer influence

3 – Suggested by skin specialist.

4 – Results of using the product.

5 – Others.

___________________________________
11. If a new face wash is introduced would you prefer to try it: YES / NO

_________________________________________

12. What do you expect out of the new face in terms of service.

A) Reduced price

B) Variation in flavors

C) Variation for skin types

_____________________________________________

13. Choose the expected price of the new face wash for 50 grams.

A) 30 – 40 Rs

B) 40 – 50 Rs

C) 50 – 60 Rs

D) 60 – 70 Rs

E) Above 70 Rs

______________________________