Online Marketing Strategies

STP
• Education Industry
Segment

• Student between age 16-

Target 25 preparing for JEE and
CAT

• Positioned as a premier
Positioning technology school along
lines of IITs and IIMs
Online Marketing
“The power of Internet to target and generate
a response from your audience which we can
define as online marketing”
Branding • Brand recognition

Leads • Potential customers

Conversion • Revenue

ROI • Measurable results

 SEO(sear
ch engine
optimizat
ion)
SEM
Viral (search
marketing engine
marketing)

Tools for SMM

Direct
email Online (social
media
marketing Marketing marketing)

Article
writing/
Banner
Forum adds
discussio
ns
Blog
posting
SEO and SEM

 On page optimization: optimize targeted

pages for certain keywords and get them ranked
high in search- design website in such a way
that it will come in top search use more word
related to education, related word to institute
 Off page optimization: optimize website
outside the content of the website- publish
related articles, news, blogs which will make
them appear in top search
 SMM and Email marketing
COLLECT
RELATED DATA
DATA SMM publish news,
Email education related articles, blogs, tips,
articles, news, tips, websites for counseling,
websites(shiksha.com SUSPECT daily updates using
pagalguy.com etc.) for college groups (create
counseling, Join Us on awareness about I2IT)
Facebook, twitter links
Prospects

Targeting related websites, articles, news, blogs, tips, discussions,

forums to advertise I2IT banner adds or to find related synergies.
Which will help to attract students, create awareness and goodwill
Advantages using Email/ SMM

 Create word of mouth publicity

 Help in building goodwill
 Creating indirect potentials
 Helping them to solving career related query
 Making potentials more brand loyal while
engaging them

mashable.com use social media as platform to publish articles, news

and latest trend using Facebook and twitter
Direct Marketing/ short term strategies

 Publishing articles and Blogs directly related to college

and course, Indirectly related to college (related to
educations)
 Columnist person should directly related to college may be
a prof. ,dean, present students
 Publisher should be an education related portal or
websites of coaching institutes i.e pagalguy.com,
shiksha.com, fiitjee, IMS, career launcher etc

Video Blogging: Publish videos and images related to college and

course on blogs and YouTube
WORD –OF- MOUTH Publish
MARKETING interactive
career related
quizzes/IQ tests
on Facebook

Click on link and

Other user see it take quizzes/ IQ
and click tests

Publish banner
adds on
quizzes/IQ tests
pages
Online test and virtual learning platform

IMPLEMENTATION IMPACT

 Online mock test and  International student can

quizzes for preparation of also participate
Btech and MBA courses  Bring the institute to
 Make Everything for international standard
Everyone  Giving more insight to non-
 Create online reading user
material
Creating goodwill and awareness at the time when students are
preparing for Btech and MBA entrance exam
Webinars
 Web-based seminar, a webinar is a presentation, lecture,
workshop or seminar that is transmitted over the Web
 Can be stream online on education related portals or institute
website
 Panel of speakers should be from education industry and at
least one representative from college should participate in
webinars as a speaker
 Students those are watching webinar can ask question online
or using phone
Advantages:
 Much higher effective
 Exceptionally convenience and are very cost-effective
 Less travel required for the audience
Other strategies

 Viral marketing: using videos and games

 Q & A : participation in Q & A and participate
in discussion forum
 Desktop advertising: can use desktop
marketing platform where they advertise on
cyber café screens. Most suitable target
audience
THANK YOU