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Media newsclip

itoring
managing media intelligently

UPDATE
Education through information June 2008

Wwww.mediaupdate.co.za

MEDIA NEWS P r i m e d i a
Broadcasting has
Kagiso Media recently acquired a majority stake firmly put its weight
in Urban Brew production studio. The stake will behind efforts to lessen
help diversity the media group’s revenue base, and the impact of its
provide the company access to visual media. Click operations on the environment with the launch of
here for more.
lhere PrimePlanet, an internal, staff-orientated green
campaign. ClickLhere
here for more.
Media24’s board of
directors has announced The Times celebrated
the appointment of Abraham its first birthday on 5
van Zyl as the new chief June. Initially sent to
executive officer of the group’s newspaper publishing Sunday Times subscribers, the paper later went on
division, effective 1 July. Clicklhere
here for more. sale for R3.50 in Gauteng. Along with its website, the
Times Online, it has succeeded in becoming South
A new chairman and elected directors have been Africa's first truly interactive daily newspaper.
appointed at the Magazine Publishers
Association of South Africa (MPASA) AGM in The shortlists for the Sunday Times Literary
Johannesburg. The new chairman of the MPASA Awards were announced on 4 June at a cocktail
board is John Relihan, CEO of Media24 Magazines, party attended by a number of nominated authors,
who succeeds Patricia Scholtemeyer, former CEO of publishers and other participants in the literary world.
Media24 Magazines. ClickLhere
here for more.

The SABC has launched its revamped RadioPark
Foyer. This is a key milestone in the Radio
Broadcast Facilities division’s preparations for the
digital migration planned for the South African
here for more.
telecommunications industry. Clicklhere
Halfway through the year, SAARF RAMS June
2008 has good news for a number of radio
stations, and ends the waiting game for the new
here for more.
commercial stations. ClickLhere
The Independent Newspapers Group has
donated R1.5 million to the SA Red Cross Society
to help victims of the recent xenophobic attacks. Click
here for more.
Lhere
Beeld, has announced the
winner of a brand new home in
its exclusive reader competition.
ClickLhere
here for more.
Sub editor for The Sowetan, Nicholas Modise,
died on Tuesday, 10 June. ClickLhere
here for more.
On 10 June, the last issue of Witbank News
Tuesday edition was published. A new publication,
The Cosmos Gazette, will be launched by Witbank
News shortly. Clicklhere
here for more.
Soccer Laduma increased its cover price by 20c
on 4 June, bringing it to R3.

The problem of global warming has emerged as Maybelline, and youth

an issue of concern for the world’s newspapers,
with calls at the World Newspaper Congress and
World Editors Forum to reduce energy use and
greenhouse gas emissions by media industries. Click
Lhere
here for more.
The World Editors Forum asked five prominent
newspaper designers to pick their top newspaper
and newspaper website designs, to illustrate the
evolution of newspaper design and how it is beginning
here for more.
to relate more to the Web. Clicklhere
Trends in Newsrooms 2008, the annual World
here.
Editors Forum report, is now availableLhere
title, seventeen have
a n n o u n c e d t h e
Maybelline/seventeen ‘Cover Look’ competition.
Seventeen has chosen a three-dimensional campaign
that communicates with teen girls through print,
online and mobile platforms. Clicklhere
here for more.
SA Jewellery News (SAJN) has just launched its
digital edition. Clicklhere
here for more.
Absolute Magazine, South Africa’s premier
luxury lifestyle publication goes on sale in
Exclusive Books countrywide for the first time this
month. ClickLhere
here for more.

Publishers 8 Ink Media and Tagon Media have
joined forces to sell in-store media for cult coffee
company, vida e caffé. ClickLhere
here for more.
8 Ink Media has announced that Lexus will be
partnering with a National Geographic special
edition magazine, EarthPulse. Clicklhere
here for more.
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A Newsclip Media Monitoring Initiative
Your Pregnancy has gone monthly, making it
the country’s only monthly pregnancy title. Click
here for more.
lhere
When sci-tech magazine Popular Mechanics
conducted its unconventional experiment in
selected bookstores, the reactions varied from mild
amusement to outright panic. Clicklhere
here for more.
SA Woman Golfer magazine celebrated its first
birthday in June with the Jun/Jul/Aug issue. The
magazine has gone stand-alone from Compleat
Golfer for the past two issues. Clicklhere
here for more.
Africa’s independent energy
publication, 25º in Africa, turns
two in June. The magazine offers a tri-
pronged focus on energy; Africa; and
the environment; and covers the
gamut of energy sources, generation
and production needs; environmental
impacts; and surrounding issues. Click
here for more.
lhere
The Institute of Bankers (IOB) in South Africa has
launched its new version of SA Banker magazine
as well as its IOB website; and IOB Talk, its electronic
newsletter.
The second edition of Wordsetc,
the quarterly literary journal
launched in December 2007 is now
available. Wordsetc showcases the
best of South African writing, by
creating a platform for emerging
writers, as well as paying homage to
old masters. It also carries content by
international authors. ClickLhere
here for
more.
Runner’s World has inducted three new
members to the magazine's Hall of Fame at the
annual pasta party on 13 June in Durban. Click lhere
here
for more.
The literary publication, ITCH,
now has a new web site and is
calling for submissions for its next
issue. ITCH is a South African born,
internationally relevant periodical
featuring established and rising
literary and visual talent. It is published by The Bell-
Roberts Publishing company and edited by Mehita
Iqani. For more information, visitLitch.co.za
itch.co.za.
The June edition of Reader's Digest celebrates
six decades in South Africa, with articles
commemorating what South Africans love about the
magazine and the country. ClickLhere
here for more.
The July issue of Golf Digest
magazine is now on sale,
featuring the 137th Open
Championship at Royal Birkdale.
One can also travel the back roads
of rural golfing Scotland, and stand
a chance of winning Mizuno gear to
the value of R20 000 by entering
the magazine’s competition. Click
here for more.
lhere
Media
UPDATE
Best Life celebrates one year of publishing
excellence with its June issue, after launching into
the men’s lifestyle magazine market in 2007. Click
here for more.
lhere
One small seed, the South
African pop culture magazine, in
partnership with Jameson Irish
Whiskey has announced the launch of
onesmallseed.tv – a groundbreaking
counterpart to the publication. Click
lhere
here for more.
RaisingKids, the parenting magazine that
addresses issues and identifies with parents who
have made parenting their lifestyle choice, has just
had a makeover. From the August/September issue
RaisingKids will sport a new, modern format and
distribution will increase to 37 000. Clicklhere
here for more.
Now in its fourth year, the annual
Sandton Central Essential
Directory continues to be the
primary source of information on
Sandton Central for both local and
international visitors, and boasts a
140% advertising support increase
since its inception, while page
extent has grown by 60%. Clicklhere
here
for more.
Oracle Airtime Sales (OATS) is joining the High
Definition (HD) craze sweeping the country by
offering free advertising on Dstv’s first HD channel,
which is set to launch on 8 August with the 2008
Beijing Olympic games. HD PVR recorders will also
become available from end-July to ensure the HD
here for more.
experience is complete. Clicklhere
Cape Town Television (CTV) goes ‘free
to air’ on channel UHF 38 from August.
The station is now looking for continuity
presenters. ClickLhere
here for more.
In shooting its new station identity logos,
SuperSport became the first company to use the
much talked about Phantom camera to film sports for
here for more.
commercial use. Clicklhere
Based on positive research
validating the efficacy of its initial
six month corporate comic created
by Mamba Media and featured in the
Daily Sun, satellite television
broadcaster DStv has chosen to
renew its “Stay Tuned” campaign for
a further six months to modestly
inform readers of the DStv Compact
channel offering. Clicklhere
here for more.
5FM has recently relaunched
Youngblood5 - an interactive
cyberspace portal that intends to
mobilise the country’s youth as a
positive force for change. ClickLhere
here
for more.
The Dis-Chem Foundation, in association with
3Talk and 5FM, launched the Wake up Warm
here for more.
project in June. Clicklhere
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 A Newsclip Media Monitoring Initiative Media
UPDATE

Recently it was revealed in the The SA Blook went live on 2 June.

Sunday Times that Jacaranda This innovative idea, launched by
94.2 currently attracts 28% of Darren Gorton of OutThink, is the
Gauteng’s most wealthy radio first online book written by SA bloggers- an
listeners. ClickLhere
here for more. here
experiment in online collaborative writing. ClickLhere
for more.
Heart 104.9FM is celebrating
a surge in listenership. The On 27 June, Vodacom
latest RAMS figures show the announced that it has
station has grown its total listenership by 124 000 secured a stake in
here for more.
people. ClickLhere Zoopy.com, a South
African-based social
According to Louise Jooste, media community website. Launched in March 2007,
marketing manager of RSG, by Zoopy.com allows its users to upload and share videos,
investing in projects like photos, podcasts and blogs. ClickLhere
here for more.
Pendoring, RSG is investing in
Afrikaans. ClickLhere
here for more. Cosmopolitan.co.za went live on 1 June. The
site aims to become the top online destination for
To celebrate the fact that Metro FM fun and fearless South African women. ClickLhere
here for
has provided the soundtrack to millions more.
of people's lives for the past 21 years, a
souvenir book and CD have been UCM, media brand owner of premium brands
here for more.
published. ClickLhere FHM and heat, recently announced the relaunch
of its corporate website. ClickLhere
here for more.
Good Hope FM’s Keep Cape Town
Warm campaign was a success last Brands such as
year, and this winter the station is hoping FHM, Sports
that residents will once again step up to I l l u s t r a t e d ,
the plate. ClickLhere
here for more. Cosmopolitan, Die Burger and Kick Off have jumped
into the online video space. Each brand, amongst
Southern suburb residents spend a little many others, now has its own dedicated brand
less time in the traffic than those channel on MyVideo, South Africa's first online video
traveling into town from the Northern site. ClickLhere
here for more.
Suburbs and the Blouberg area. This was
the result of the 94.5 Kfm breakfast The M&G Online has launched its revamped
show’s traffic test on 5 June. website. The site is the result of months of
planning, research and development. ClickLhere
here for
On 2 November, the Pick 'n Pay more.
OFM Classic takes place. The
race has served up seven years of SARugby.com is an
cycling memories for over 24 000 informative platform for
riders. ClickLhere
here for more. all the latest rugby news
happening in South Africa
LotusFM launched its annual and it has just launched its own Fantasy Rugby league
national Winter Drive in partnership with Realmdigital. ClickLhere
here for more.
Campaign this month, in order to
raise funds and collect food and On Thursday, 26
clothing for the thousands of less privileged, during June, The Times
the winter months. ClickLhere
here for more. Online launched ‘Eyes
Open’, a music video by
Mpower FM has been in action for local hiphop group, Koldproduk, on its Multimedia
six months, and is rewarding its Portal. ClickLhere
here for more.
listeners for ongoing loyalty and
support. Hunt the Loot is its latest Golf Digest has
offering to the people of Mpumalanga. revamped its
here for more.
ClickLhere website. With a bolder,
cleaner look and a new fresh feel, the redesigned Golf
East Coast Radio has decided it Digest website makes navigation much simpler. Click
no longer hires 'disc jockeys'- Lhere
here for more.
rather, it is looking for people who
are enthusiastic about reaching Sportingweb has a new section called the
individuals through every means Business of Sport. This addition to Sportingweb is
available- on-air; online; on mobile phones. Click now live and can be viewed on the website. ClickLhere
here
Lhere
here for more. for more.

June 2008 marked the fourth The Media magazine has announced the finalists
season of 94.7 Highveld for the prestigious 2008 Vodacom Women in
Stereo’s Fugitive promotion, which The Media Awards which honours remarkable
had extensive reach across various women who have made tremendous strides in the
digital platforms. media industry. ClickLhere
here for more.
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 A Newsclip Media Monitoring Initiative Media
UPDATE

NEW ON THE SHELF EventsNOW! (monitored)

(Entertainment:Events & Festivals)
Wealth In The Fast Lane A brand new publication,
Wealth In The Fast Lane eventsNOW!, is now on sale at
magazine is exclusively selected CNA; Exclusive Books;
aimed at South African and other book stores
individuals who have countrywide. This exciting
attained maximum quarterly offers the South
financial independence. African consumer something no
This magazine is designed other publication does: a
for an exclusive group of calendar of events countrywide.
South Africans who Featuring events taking place in
centre their lives on the every province in the country,
accessories that promote eventsNOW! provides valuable
their lifestyle. Published information on food; wine; beverages; sport; kids'
by the Morafic Property activities; expos; festivals; adventure; art; flowers;
Group, Morafic is the gardening; comedy; theatre; and music. Not only will
name of the most you find the date, time and venue of each event, but
influential Egyptian also how much the event will cost, and who you can
Stallion; meaning ‘companion’ in Arabic. The contact to book seats and find out more information.
magazine serves as the group’s communicative EventsNOW! Also provides information on whether the
medium of aligning those influential people who have event is child-friendly, and if parking facilities are
designed their lifestyles around the abundant flow of available- and if so, at what cost. For more information,
money. Wealth In The Fast Lane contains features on one can emailLpublisher@eventsnow.co.za
publisher@eventsnow.co.za .
property investment, motoring (aircraft, boats,
yachts and motorcycle) news, travel and leisure, On The Track Racing (monitored)
what’s hot and happening in the world of technology, (Sport: Motorsport)
and of course social events happening about in South On The Track Racing is a new
Africa. Aimed at the bracket of high-income earners, bi-monthly consumer
Wealth In The Fast Lane is dedicated to identifying motorsport magazine
and projecting the lifestyles associated with the dedicated to South African
diverse accessories of wealth. The magazine is a circuit racing industry.
guide to living a good lifestyle; the lifestyle that the Published by ImagineIT and
Morafic Property Group’s expertise enables their high edited by Vaughn Obhlidal,
profile clientele to have and live. Wealth In The Fast the glossy A4 title provides
Lane can be obtained from Exclusive Books, the motorsport fans with a dose
Ferrari Club and at AMG South Africa, to name a few of exciting articles, stories
of the locations. For more information, visit and insights from leading
www.morafic.co.za, or contact the Morafic Head
Lwww.morafic.co.za drivers. The second issue is
Office, on 012 665 4505. out now, and includes
coverage of the A1 GP Series
Township Property (monitored) in Durban, a feature on Fanie
(Industry: Property and Real Estate) Viljoen, the legendary South African racing driver,
The first issue (Winter insight from Pierre Martins (test driver and journo) on
2008) of Township the Porsche 917, as well as a look at three generations
Property, a new of Kawasaki ZX-10 race bikes. On The Track Racing is
quarterly aimed at available at stores countrywide and retails for R25. The
township residents, has initial print run is 5000 copies. For more information,
been launched.The visitLwww.onthetrackracing.co.za
www.onthetrackracing.co.za .
magazine covers a
variety of relevant Golf+
topics and issues from Touchline Media and the MoreGolf Group have launched
a n h i s t o r i c a l a new golf magazine called Golf+. This publication fills a
perspective all the way lifestyle golfing niche identified by MoreGolf and
through to ownership, Touchline Media. The MoreGolf Group is South Africa’s
including: Townships – leading equipment retailer and golf membership
a h i s t o r i c a l company - their portfolio includes The Pro Shop, The
perspective; emerging opportunities; profile of black- Vodacom World of Golf, playmoregolfSA with Vodacom
owned estate agents operating in townships; profiles and the Gary Player Golf Experience. The monthly
on selected townships; access to housing finance; magazine is published by Touchline Media’s special
the nature of informal settlements; investing in project division. It aims to inspire friends to play golf
property; spaza shops; shopping malls – their impact and to embrace the golfing lifestyle, balancing practical
on township life; Department of Housing initiatives; instruction and cost-saving offers with inspiring
mortgage origination; township property research; interviews and dreamy travel destinations.The
the township property owner; stokvels in property; magazine will initially be posted to 25 000 MoreGolf
property finance; building a new home; and township members nationwide. A further 2 000 copies will also be
property renovations. Township Property retails for available for purchase in The Pro Shop stores at
R24.95 and is published by Stokvel Media. It is edited R27,95. Circulation is expected to grow from 27 000 in
by Nomusa Cembi. For more information, visit the launch month to 36 000 at the end of the year. Click
www.townshipprop.com orLwww.stokvelonline.com
Lwww.townshipprop.com www.stokvelonline.com. here for more.
Lhere
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 A Newsclip Media Monitoring Initiative
WWE Magazine (monitored)
With over half a billion
viewer’s world wide and 2
million viewers per show,
every month in South Africa
alone, World Wrestling
Entertainment (WWE) has
taken the world by storm.
Now, thanks to WWE and
Atomic Media, South Africa
has secured part of the
action with the launch of the
SA edition of WWE
Magazine. Available
monthly from 11 June, WWE
fans from all over the country will be able to pick up
their copy of this world famous magazine from their
local magazine retailer or spaza shop. Over 4-million
WWE fans the world over are currently getting their fix
of the latest wrestling action from WWE Magazine. The
local edition will offer not only the latest WWE news and
behind the scenes action, but will also give fans a taste
of the latest CD, DVD, movie and technology reviews.
The WWE brand has become synonymous with fast
paced, action packed television entertainment, and the
magazine will be no different. Bringing the world of
WWE to the fans, WWE Magazine the South African
edition, will cover a range of topics each month, all
hosted by one of the WWE Superstars. Feature length
articles and biographies of the Superstars will also be
included on a monthly basis. In addition readers will be
exposed to the latest action in the sporting world,
ranging from whose leading the F1 Grand Prix to who
stands the best chance of winning the Currie Cup. The
international edition of WWE Magazine currently has
brought together WWE fans from all walks of life and
has seen the introduction of local editions in Greece,
Spain and Germany. For more information, email
Gerald Pascoe atLgerald@cravingnovity.co.za
gerald@cravingnovity.co.za .
SA HotRods
South Africa’s only hot rod
and muscle car magazine,
SA HotRods magazine, is
finally here. Brought about
by SA HotRods and Picasso
Headline, this quarterly,
glossy magazine celebrates
all things hot rod, street rod,
muscle car, custom car and
chopper-related. The
magazine will be cruising
into stores, with the help of
RNA distributors, at the
beginning of June.
Enthusiasts can get the launch edition from Spar, CNA,
Exclusive Books, and Engen 1-Stop shops nationwide
at the retail price of R24.95, or they can subscribe for
just R75. Following the phenomenal success of the
website, Lwww.sahotrods.com
www.sahotrods.com, a printed version
seemed the natural progression, and thus SA HotRods
magazine was born. Aimed at promoting the rodding
lifestyle, that is, a love for the road, a passion for the old
and new, and the insight to visualise and appreciate a
blend of the two, this should be the perfect fix for those
Rodding and motoring devotees. The magazine’s
launch event, the SA HotRods Street Festival, will take
place on 21 June, in Cape Town at the Killarney
Racetrack. For more information, visit
www.sahotrods.com .
Lwww.sahotrods.com
Media
UPDATE
NEW ON AIR
eNews Channel
When the cameras
started rolling on Sunday,
1 June at 19:00, on South
Africa's brand new 24-
hour eNews Channel, it
signalled the beginning of
a brand new, innovative phase in local news.
Following two years of meticulous preparation, this
was an historic moment for our country, as the
evolutionary 24-hour news service is a first for South
Africa. “We are taking what is already a powerful
brand on e.tv and expanding it into a 24-hour news
channel,” said Bronwyn Keene-Young, e.tv's Chief
Operating Officer. “Our research into what South
Africans want from a multi-channel environment
proves undoubtedly that news is at the top of the list.
We are particularly proud that the eNews Channel is
being established by the same team that was
responsible for the success of eNews over the past
four years. The set-up involved a multi-disciplinary
team of highly committed professionals... who have
put in a tremendous amount of work to make this a
reality.” The studios have the latest technologies such
as big high-definition plasma touch-screens, robotic
cameras, and satellite news-gathering trucks. Redi
Direko and Jeremy Maggs officially launched the
channel with the kick-off of their prime-time News
Night slot at 19:00. The channel is available on DStv
Premium and Compact bouquets, on channel 403.
The duo will anchor the weekday prime-time 19:00 to
21:00 News Night slot, and Maggs will present a new
half-hour show titled Maggs on Media. ClickLherehere to
view the programme schedule.
Nickelodeon
MultiChoice Africa has signed a
multi-year distribution deal with
MTV Networks International to
carry leading kids’
entertainment brand,
Nickelodeon, in southern Africa.
Starting 1 July, Nickelodeon will
launch as a 24-hour English language channel,
broadcasting to more than one and a half million DStv
subscribers in Botswana, Lesotho, Malawi,
Mozambique, Namibia, South Africa, Swaziland,
Zambia and Zimbabwe. The news was announced on
18 June, by Nolo Letele, CEO - MultiChoice South
Africa Group and Alex Okosi, Senior Vice President
and Managing Director, MTV Networks Africa.
Targeted at kids aged two to 14, Nickelodeon is the
world’s only multi-platform entertainment brand
dedicated exclusively to kids. The channel will carry
Nickelodeon’s well known programming for
preschool, primary school and tween-age kids, with a
dedicated programming block, Nick Jr, where kids
play to learn, and Nick at Nite, a primetime slot
created for older kids. The new 24-hour Nickelodeon
channel will consist of a mix of Nickelodeon’s globally
award-winning animation and live action
programming. The channel’s schedule will boast a
rich programming lineup including Nickelodeon’s
beloved pre-school hit, Dora the Explorer and
whimsical sea sponge SpongeBob SquarePants as
well as anime-inspired action adventure Avatar – The
Legend of Aang, and comedy/live action series,
here for more.
Unfabulous and Drake & Josh. ClickLhere
5
A Newsclip Media Monitoring Initiative
Ken Jou Laan
SABC 2 and Skhombisa Productions have launched a
new game show, Ken Jou Laan. The 13 episodes will be
broadcast weekly from Friday, 13 June at 18:00. The
programme is based on the popular soap 7de Laan with
Waldemar Schultz, or better known as Jan-Hendrik as
the quizmaster. The aim of the game is to find the
biggest 7de Laan fan. University hostels, old age
homes, sports clubs, book clubs and other
organisations were encouraged to enter teams of
three. Two teams from different organisations compete
against each other in each episode to test their 7de
Laan knowledge. Each team also gets a mystery team
leader - one of the 7de Laan stars.
SoLikeLife
Vodacom has clinched a first for South Africa. The
mobile giant started transmitting SoLikeLife, a mobi-
soap, to over 1.7 million users on 23 June. This soap
opera is specifically produced for cell phones, and is
available free to Vodacom’s Vodafone live! customers,
in the format of a one-to-two minute mobisode
(episode) per day. The first series of SoLikeLife consists
of 40 mobisodes and will run on weekdays for two
months. The storyline centres around two twenty-
something South Africans who fall in love. The mobi-
soap was produced for cell phones by Ochre Moving
Pictures, and was sponsored by Nokia.
Jam Sandwich
A revolutionary new music entertainment show, called
Jam Sandwich, premiered on 3 June at 22:00, on SABC
2. Unique and very diverse local music collaborations,
such as MXO and The New Academics; RJ Benjamin and
Albert Frost; Madala Kunene and Valiant Swart, will
feature in the 13-part series. Musicians from different
market segments of the South African music spectrum
are put together to collaborate. During the process they
will be expected to create one new original song and do
a cover of an existing South African song. Due to the
nature of the collaborations, artists will also find
themselves introduced to new ideas, markets and a
possible fanbase. The entire creative process;
conversations between artists, the choice of song, the
laying of the tracks, the rehearsals, the jams, the
fights, the successes and the spending of their reward
money will be filmed, and shown warts-and-all to the
viewer. Each show will start with a background on each
artist, followed by various jam sessions during which
the creative process will be followed. After the
recording of the song, each artist will be given a sum of
R10 000 to spend with their collaborative partner.
In His Presence with Keke
South African Gospel star, Keke, gets close and
personal with gospel legends on In His Presence with
Keke, the new gospel talk show on DSTV’s One Gospel.
On Keke’s couch, Keke will not only ask his guests all
the questions that you have always wanted to ask, but
he’ll also perform unplugged with them on every
episode. Accompanying Keke and his guest’s
performance will be a small choir, or a baby grand
piano, or an acoustic guitar or even a small quartet of
violins and cellos. Each episode promises to deliver an
unplugged praise jam session of note as well as
intimate conversations on life, gospel and God. In His
Presence with Keke premieres on Tuesday, 1 July, at
12:00, with repeats on Tuesdays at 20:00,
Wednesdays at 11:00, Saturdays at 10:00, and
Sundays at 17:00.
Lhere
Media
UPDATE
NEW ONLINE
SportsLeader
On 5 June, the Mail & Guardian
Online launched its latest project,
SportsLeader. SportsLeader is a
SportsLeader
platform providing the latest
opinion and analysis from South
Africa's top sports experts, players, armchair
commentators and fans. SportsLeader follows on the
ThoughtLeader concept, which was launched in August
2007 and the more recent addition, TechLeader,
launched in April this year. The site currently has 36
contributing bloggers.
PUBLICATIONS IN THE PIPELINE
Vita Nova
Vita Nova, a new luxury lifestyle
journal for the healthcare
professional, will be launched in
July. Medical professionals in South
Africa have a disposable income that
is well above average, and are
highly educated individuals who
wish to keep abreast of the latest
trends in their fields of expertise.
While academic literature caters to
their professional needs, their
personal needs as consumers are often neglected. This
title caters for the refined tastes of its exclusive group of
readers and advertisers, and offers editorial content
that is limited to the luxury end of the lifestyle
spectrum. This includes local and international travel
destinations, exclusive motoring and insightful profiles,
yachts and private jets, food, fashion, décor and more.
With its pioneering mix of aspirational lifestyle-
orientated articles sourced from the finest contributors,
and industry-specific below-the-line advertising, Vita
Nova is designed to not only appeal to the doctor who
receives it, but to also capture the aspirations of their
spouse and family. Distributed directly to healthcare
professionals, Vita Nova goes straight to the hands of 9
000 South African doctors and specialists. Secondary
distribution is to pharmaceutical companies and other
role-players in the industry. Vita Nova is an A4plus size
full colour glossy magazine published by TCB
P u b l i s h i n g . Fo r m o r e i n f o r m a t i o n , e m a i l
Bernie@vitanova.co.za.
Bernie@vitanova.co.za
The DURBAN
Famous Publishing is adding to its
stable of successful community
lifestyle magazines, The Ridge and
The Crest. On 19 August, it will
launch The DURBAN, a luxury and
deliciously glossy coffee table
publication distributed only to
exclusive A/B income bracket
businesses and private addresses
in Durban. The focus of The
DURBAN is the rich tapestry of art,
architecture, personalities, theatre history and
business surrounding these areas. The aim is to
entertain, to enlighten, and to enrich the fabrics of the
lives of those living and working here; to highlight and
emphasise the exclusive nature of life in one of the
most vibrant cities in the country. The DURBAN will
appeal strictly to the upper echelons of society. Click
here for more.
6
 A Newsclip Media Monitoring Initiative
Inside Mining
Inside Mining is a brand new monthly title from the
stable of 3S Media, one of the largest and most
prestigious trade and technical publishing
companies in Africa, with some 20 titles of varying
frequencies to its name. The publication takes a
look at the heart of mining in southern Africa, with
leading industry experts Dr Willem Smuts and Aki
Wilhelm; who have a combined total of 45 years’
experience in mining, geology and exploration;
providing a unique voice to the publication, making
it the most sought after source of information in the
mining industry. The knowledgeable writing team of
qualified geologists provide content based on
personal experience in exploration, operations, and
the business of mining. The publication offers an
insider’s perspective with opinions that are topical,
valuable, and relevant to the industry. The
publication has a community-based website in the
pipeline, which will be updated daily and allow site
members to share news, post blogs, and interact
with other members of the mining and exploration
community. The site will offer users the opportunity
to contribute their knowledge and views as part of
the content. Inside Mining is available through
subscription. For more information, contact
Marinella Sousa on 011 531 3333, or
Lmarinella@3smedia.co.za
marinella@3smedia.co.za.
PROGRAMMES IN THE MAKING
Trapsuutjies
Trapsuutjies, a travel show targeted at cyclists, starts
on Kyknet on 7 July, at 18:00. The show will feature
cycling enthusiasts Philicity Reeken and Natalie
Wood, as they take a slow ride around our country.
The first episode will feature a stop in Magaliesburg
where the duo will pan for gold and road-test a few of
the area’s family-friendly mountain bike trails. For
more information about the routes to be followed on
the show, visitLwww.wheretoride.co.za
www.wheretoride.co.za.
Media
UPDATE
PEOPLE ON THE MOVE
Vincent Maher and Matthew Buckland will both be
leaving M&G Online. Maher will take up a position at
Vodacom, while Buckland is moving to 24.com.
Lehlonoholo “Saint” Seseli has replaced Doris Msibi
as host of Forgive & Forget.
After presenting 94.7 Highveld Stereo’s weekday
12:00 to 15:00 slot for the past year, Buli G has left
the station. Pabi Moloi takes over the slot.
Alchemy Publishing has announced two new senior
appointments:
-Nikki Ruttimann has been appointed Assistant
Publisher.
-Jaco Billing has joined the team as Marketing
Manager.
New Media Publishing (NMP) has appointed Jason
Curtis as assistant publisher.
Mapula Nkosi has been appointed True Love’s deputy
here for more.
editor. ClickLhere
Mike Parr and Lorinda Stoltz have been appointed ad
sales executives of both Getaway and Mooiloop.
Popular Mechanics has appointed Tavis Brown and
Amanda le Roux as ad sales executives.
Heino Gehle has been appointed publisher and
national business manager of WINE magazine.
Jason Forbes-Ffennel recently joined independent
energy publication, 25 Degrees, as its Key Accounts
Consultant.
On Youth Day, Paul Playdon took over presenting the
Monday to Friday drive-time slot on Good Hope FM.
7
 A Newsclip Media Monitoring Initiative Media
UPDATE

MEDIA REVISITED

Movie & DVD (monitored)

(Entertainment: Cinema, Films & Movies)
Movie & DVD covers
product reviews of the
latest in-home theatre
systems; computer
hardware; and new
gadgets on the market. It
features a wide range of SAARF’s attitudinal survey launches
the hottest PC, XBOX and
PSP games as well as The South African Advertising Research Foundation
related products such as (SAARF) recently announced its new attitudinal
books and music. Regular statements, which were incorporated last year into
DVDs are included with the the product questionnaire. The new set of questions
magazine containing adds another dimension to the data source, enabling
movie trailer clips and a better understanding of the marketplace in which
short films, as well as A1- we operate.
sized double-sided movie
posters. Movie & DVD is targeted at the younger The statements are divided into four categories,
market (15-34); and both males and females falling which are: truth statements (where respondents are
within the 6-10 LSM group. Movie & DVD readers are asked how true each statement is); agreement
computer literate, use the internet and play computer statements (where respondents are asked the extent
games. They also rent/watch an average of four to to which they agree or disagree with the statements);
five movies per week, and regularly buy DVDs and similarity statements (where respondents are asked
DVD-related equipment. They also go to the cinemas how similar they feel to the people described in the
often. Movie & DVD is published bimonthly and is statements); and applicability statements (where
distributed at CNA, PNA, SPAR, Total, Caltex, selected respondents are asked how applicable each
cash stores nation-wide and at Video Den stores. It is statement is to them personally).
published by Jalo Media Solutions and retails at
SAARF is now in the process of creating a new
R32.95. For more information, visit
attitudinal segmentation tool, by using the
www.samoviemag.co.za.
Lwww.samoviemag.co.za
statements included in the questionnaire.

Industry currencies, to a greater or smaller extent

depending on the country, now contain combinations
of the following information:
?Media audience figures
?Demographics
?Product information
?Brand information
?Information on services such as, for example,
insurance, financial, retail etc.
?Attitudinal information
?Activities and lifestyle information
?Life stages
?Socioeconomic indexes such as the SAARF SU-LSM
?Interests, attitudes and opinions
?Values
?Psychographics
?Wide ranging qualitative information on media and
products.

This information is powerful in providing market

researchers and analysts with the information they
need to better understand the markets within which
they operate. It will allow for the cross tabulation of
data and the improved understanding of
psychographics and behavioural patterns of
audiences in different markets, ensuring the brands’
ethos matches the values of the target market.
8
A Newsclip Media Monitoring Initiative
SA Ballet Theatre stands tall to promote arts
and culture
By Daniel Munslow
Newsclip Media Monitoring has been a proud
sponsor of the South African Ballet Theatre (SABT)
since the beginning of 2007. It felt appropriate, as
part of our series of articles about the work
Newsclip does in the industry, to pay a visit to the
home of the SABT in Johannesburg. And this is just
what we did.
“I don't know what we did before we had Newsclip
collecting our media write-ups”, says Samantha
Saevitzon, Publicity and Publications Officer for the
SABT. This is a comment we often hear from people
who are then able to use the measurement of their
exposure to not only justify their media relations,
but also negotiate with sponsors because of the
proven feedback that is received.
It is for this reason that Newsclip provides clients
with the facts, leaving the interpretation of the
exposure in the hands of the clients, who know their
business best. Who better to determine whether a
particular media profile that was achieved is best
for the company, other than the company itself?
The visit
One of the first
things that strikes
you as you walk in to
the SABT studio in
Braamfontein is the
amazing work and
training ethic
displayed by the
dancers. Facetiously,
I told one of my
colleagues that I
would also like a job
where I can have 30
people to do as I say!
O n e o f t h e
contributing factors
to this is the strict
training regime that is enforced on all dancers. For
one, the SABT encourages dancers to train in pointe
shoes, thus making them stronger from day one.
They train every day, six days a week- it's not for
faint hearted.
Consolation comes from the fact that the SABT
studios overlook downtown Johannesburg, south of
the Joburg Civic Theatre. It is a generous view, as
seen through a wall of glass that shines light into
the studio throughout the day.
Principal Dancer, Christian Tátchev, got into ballet
because his mother was a dancer, which led to over
eight years of professional training. He says true
dancers cannot dance as a hobby and then decide to
become professional dancers. “The fact is they
must take it seriously from day one. They must be
committed to training everyday, all day, for years.
There are no compromises. You get up in the
morning because you believe in what you do”,
explains a passionate Tátchev.
Media
UPDATE
Future talent
Speaking of promising talent for the future, you may
recall my comments on Lee Fennell's performances in
previous articles in Media Update. I caught up with
him earlier this month, and he noted the pressures of
being a professional dancer. “I find that I have to
continuously remind myself why I chose this as a
career! Classical ballet is a very exacting art form and
a dancer has to be severely critical of him or herself all
the time (in class and rehearsal). I sometimes feel
despondent when I can't 'get it right'- especially as
the repertoire is so vast. But when I do ‘get it right’, I
am reminded that this is my passion and chosen
lifestyle, and one I wouldn't change for anything!”
Indeed, it is a gruelling lifestyle. But it is important for
South Africa to nurture and encourage young talent
and perhaps more importantly, retain it. “I would like
to continue dancing professionally for as long as my
body can withstand the pressures. I would also like to
dance abroad, but will definitely return to South
Africa to share the knowledge and experience I would
have gained”, says Fennell.
Echoing sentiments expressed by other dancers with
regards to the funding and support of arts, Fennell
says, “It is an art form that one commits to from a
young age and the small degree of recognition we
receive is, to put it bluntly, unacceptable!
Professional ballet is not in the limelight enough-
even though South Africa has, and continues to,
produce such amazing dancers. Some of these
dancers leave the country due to the lack of
recognition, receiving additional recognition helps
dancers grow and can only improve the sector as a
whole. The SA Ballet Theatre in particular, as the
Country’s foremost ballet company, needs more
support from Government and the corporate sector.
When conversation around the Springboks occurs, I
would love for mention of our Principal dancers to be
made in the same breath!!”
Education from a young age
The Ballet Academy was created to increase the
scope of the work being done by The South African
Ballet Theatre, and the Academy exists specifically to
give the young dancers the opportunity to work as a
fledgling corps de ballet. Dancers who join the
Academy are supplementing the teaching they
receive from their private teachers, and are being
introduced to the ethos of SABT. Meanwhile, people
can dance as a hobby through the outreach
programmes, but when it comes to the SABT, it is a
profession that requires dedication and passion.
South African ballet is not supported as much as
international ballet schools are, something that has
not prevented the SABT of having strong ties to
international bodies, and dancers are regularly
invited to perform overseas.
The reality is that young talented dancers end up
having to make the choice of either staying in South
Africa or dancing with the SABT, or going overseas to
sometimes more attractive packages. There was a
consensus that more could be done to support ballet
as a form of arts and culture in the country. For more
i n f o r m a t i o n v i s i t t h e S A BT w e b s i t e o n
Lwww.saballettheatre.co.za
www.saballettheatre.co.za or call 011-877 6898.
9
A Newsclip Media Monitoring Initiative Media
UPDATE

ELLE launches inaugural ELLE Man and gives
insight into the 'New Macho'
At a stunning fashion
extravaganza that was
held at Hyde Park Centre
Court last week, Elle Man
was officially launched
by the editorial team,
headed up by dynamite
editor Jackie Burger.
The concept was born
out of the changing
global dynamic, that
men are just as
interested in their looks
and dress code as
women.
It seems men, like their female counterparts, are
constantly in transition - from the Alpha male to the
metrosexual who became the ubersexual - now enter
the 'New Macho'. In its June issue, ELLE recognises
the needs of men in its Elle Man supplement.
Burger explains that the ‘New Macho’ is portrayed in
ELLE's inaugural issue of ELLE Man as chic yet simple,
evoking a sense of Tarzan lifted from the Jungle and
fitted in Armani. In a feature article in the magazine,
written by Jo Cruse, the evolution of the modern man
is examined in detail.
From beauty products to fashion tips, the publication
includes everything a man needs to know about
modern fashion, in a well designed and informative
manner. It is certainly worth the read.
Talking to Burger about fashion, one might think for a
second they are extras in The Devil Wears Prada!
Slick, informative and practical, are three words that
could be used to describe the supplement.
“As an authority on all things stylish, spirited and
sexy, it was only a matter of time before ELLE came
out with a supplement for men. We've taken a holistic
approach to style and included a few clues to make
shopping easier for men and grooming effortless,”
says Burger.
MEN'S HEALTH Best Man Winner is announced
Men's Health honoured the leaders in six categories
at the annual Men's Health Best Man leadership event
held in Johannesburg last week.
Winners in each category are:
? Sport: Bryan Habana
? Business: Given Mkhari
? Science and Technology: Dr John Hanks
? Arts and Culture: Ringo Madinglozi
? Public Service: Brent van Rensburg
? Media: Mark Gevisser
A new award- the editor's choice award, was
presented to an individual Men's Health felt had
provided exceptional and inspirational service in his
field over a number of years- cricket icon Shaun
Pollock.
Comments Men's Health editor Ridwaan Bawa: “Best
Man is a recognition of the finest men in South African
society. This year's winners have inspired us,
deepened our understanding of our country and its
dynamics, and captured the hearts of a nation. In
challenging times, they are proof that role models still
exist in society. Through their strength, knowledge,
compassion and creativity, they are helping create a
better South Africa.”
Finalists were selected following a public call for
nominations, direction from a panel of specialists in
the respective categories, as well as finalists from
previous years. The iconic status each finalist had
achieved in their area of expertise, as well as the
difference they made in everyday life for the good of
society, was considered.
Winners were selected by the readers of Men's Health
via the website and the magazine, and were
announced in Sandton last week, at an event where
guests were entertained by musical act Navi Redd
and comedian Trevor Noah as host MC.
Sponsors of the Men's Health Best Man leadership
programme are Ford, Breitling, Amstel and Lab
Series.

About ELLE

ELLE is South Africa's

leading fashion and
beauty magazine
providing the latest
information and trends as
well as modern intelligent
features and a lifestyle
section embracing the
pleasure of fashionable
living. About more than
just outward appearance,
ELLE endorses fashion as
a mindset, an attitude
that resonates from the
inside outwards. ELLE is
an inspiration with a
stylish; positive, sexy and spirited disposition- the Brian Habana receiving his Best Man Award from
magazine for women with a well dressed mind. Ridwaan Bawa (Men's Health editor)
10
A Newsclip Media Monitoring Initiative
Is the future of print free?
By Pat McClelland
Healthy growth in the free print media categories (both
newspapers and magazines) of the latest ABC figures;
the poorer performance of dailies, weekend and weekly
titles; and the huge success of the free press in Europe;
make one wonder how long South Africans will continue
to pay for print media, if given a free alternative.
The nature of print media and how it performs its role in
society has undergone changes throughout its history.
Developments such as the rise of advertising as a
means of generating revenue, the development of
journalistic ethics and professionalism, as well as the
impact of radio and television, have all meant that the
mainstream print media has had to continually redefine
its role. Now, having survived long enough to become
one of the most mature industries, the newspaper
industry is facing perhaps the most threatening
developments of all - the viability of mainstream paid-
for newspapers is being threatened from within the
print medium, by the rise of 'free newspapers', and
externally by the Internet.
The free press in Europe
The introduction of free newspapers in Europe has proven
successful and has presented a significant challenge to
mainstream paid-for newspapers across the continent.
These free papers are particularly successful among
commuters, who often only have a short period of time
each day to read a newspaper. Readers value these
newspapers for giving them an update of the day's news
in an easily accessible and summarised format - just
enough to take in on a roughly 20-minute commute. They
have proved particularly successful in attracting younger
readers a segment of the market that mainstream paid-
for newspapers has difficulty in penetrating.
Readers are also guaranteed that the information they
receive is credible and accurate, as the majority of free
newspapers have proven that free doesn't mean poor
quality. The threat that this poses to paid-for newspapers
is clear why buy the news when you can get it for free?
Aside from potentially drawing readers away from paid-
for newspapers, free newspapers also threaten to draw
away advertisers. This comes at a time when mainstream
newspapers are becoming increasingly dependent on
advertising revenue to remain economically viable. Thus,
mainstream paid-for newspapers face losing their two
vital sources of income: readership and advertising.
Limitations of the free press
Despite the ability of free newspapers to provide news to
readers for no charge, they are also limited by several
factors. Free newspapers generate money solely from
advertising revenue, so they strive to reach the largest
segment of the market possible, resulting in editorially
neutral content. Severely 'neutralised' newspapers can
be damaging to the democratic fourth-estate role of a
newspaper, as they often fail to mobilise audiences
towards informed decision-making. The brevity of the
news content of the free press also means that it is limited
in terms of its ability to replace mainstream paid-for
newspapers. These papers are essentially a 'summary' of
the news and issues of the day, and have been compared
to switching on the radio news on the hour.
Media
UPDATE
Thus there is no room for debate, opinion, or in-depth
analysis of the issues at hand. The information that is
conveyed is decontextualised and fairly shallow in terms
of its coverage. The dependence of free newspapers on
advertising revenue also makes them particularly
susceptible to the impact of commercialism, as papers
are unlikely to publish information that will turn away
advertisers.
The current free press in SA
Free publications in South Africa are predominantly
weekly community newspapers and magazines that
attract readers by providing highly-localised news
surrounding community events; school news; local
crime updates; community personalities, as well as
light features. Thus, local free press does not - in its
current form - pose a threat to mainstream paid-for
newspapers merely because we don't have a free
newspaper that covers national news. More recently,
free community magazines have been introduced to
the market, most notably the Get It! and My Week
stables, which are based on the community newspaper
model yet offer the convenience and longer shelf-life of
the magazine format. Free magazines pose a threat to
paid-for magazines, which often suffer a decline in
sales during times of economic hardship. But, like the
free press overseas, they are also neutralised, with a
very broad offering of lifestyle, food, family, and
entertainment content - posing no real threat to niche
publications.
The future of paid-for newspapers?
Studies have shown that the reason why radio and
television news services have not dramatically
impacted newspaper readership is that heavy media
users consume all forms of media to a higher degree.
Thus, television news is unlikely to draw away readers
from newspapers, although it may attract viewers who
have never been newspapers readers. Similarly, paid-
for newspapers do not risk losing a significant portion of
their existing readership to free newspapers, which are
proving more successful in terms of attracting new
readers of newspapers. Therefore, newspapers will
inevitably face their greatest challenge when the
current young generation matures, as they will more
than likely adopt similar media consumption
behaviours as citizens who have never before been
newspapers readers. Thus, in fending off the threats of
free newspapers, mainstream paid-for newspapers
must invest resources into attracting younger readers
now, and in doing so increase their likelihood of future
survival. This is particularly important in Africa, which
does not have a strong newspaper reading tradition,
and thus makes African mainstream paid-for
newspapers more susceptible to the future threats of
the free press.
By improving their role as suppliers of in-depth
analysis, opinion and high quality reporting, paid-for
newspapers can ensure that free newspapers remain
suppliers of ‘summarised’ news reports. However it is
important to note that instilling a need and demand for
this information is a prerequisite for success. Free
newspapers provide what the majority of their readers
regard as a sufficient supply of news, and paid-for
newspapers need to create a demand for more in-depth
journalism, particularly in the younger segment of the
market.
11
A Newsclip Media Monitoring Initiative
BBC Worldwide Channels launch and rebrand
BBC Worldwide Channels pledged its commitment to
the African market this week as plans were
announced to launch a suite of BBC-branded
thematic channels into the region.
The channels will be available via MultiChoice's DStv
platform, Africa's leading television provider, from 1
September.
The new thematic channels- BBC Entertainment, BBC
Knowledge, BBC Lifestyle and CBeebies- will replace
and build on the success of existing channels BBC
Food and BBC Prime, enabling viewers to access even
more of the award-winning and high-quality
programming from the BBC.
Darren Childs, Managing Director of BBC Worldwide
Channels, said: "Today's announcement builds on
BBC Worldwide channel's long-term relationship with
MultiChoice. Asking us to provide more channels for
the platform is testimony to the BBC brand and the
quality of our content".
MultiChoice SA Group CEO Nolo Letele, said:
"MultiChoice welcomes the additions of the four new
BBC channels, we believe it will contribute to our
ongoing commitment of ensuring our customers
receive high quality channels from a variety of
different genres".
Dean Possenniskie, General Manager and SVP EMEA,
BBC Worldwide Channels, adds: "Africa has always
been of great importance to us, and we are now
making a significant investment as we launch four
dedicated channel feeds for Africa.
"This new deal with MultiChoice confirms our
commitment to the territory, and allows us to deliver
a greater range of contemporary, award-winning
programming across all four channel genres to loyal
BBC viewers, in addition to attracting new ones.”
BBC Worldwide's portfolio of 22 channel brands
brings the best mix of entertainment, factual,
learning and children's programming to around 259
million homes in over 100 countries around the
world, making BBC Worldwide the UK's number one
international television broadcaster in terms of
reach.
CBeebies is a pre-school
channel for children aged
six years and under with a
programme schedule that
has an emphasis on
e d u c a t i o n a l
entertainment and supported by the core BBC values
that make the channel trustworthy, reliable,
informative and educational.
CBeebies offers a mix of new and landmark high-
quality programmes to educate and entertain the
BBC's youngest audiences. The service provides a
range of pre-school programming designed to
encourage learning through play in a consistently
safe environment.
CBeebies will be on channel 306, and will launch on 4
September.
Media
UPDATE
BBC Entertainment showcases the very best
c o m e d y, d ra m a a n d l i g h t e n t e r t a i n m e n t
programming from the BBC and other UK production
houses. The channel first launched in Asia in October
2006, and most recently in Poland, to critical acclaim.
The South Morning Post (Hong Kong) hailed the
arrival of BBC Entertainment as "The TV success story
of [2006]. Having changed its name from BBC Prime
and concentrating on the best of British comedy and
drama, this channel now boasts the most consistently
watchable primetime line-up on Hong Kong screens,
and offers a welcome alternative to the monopoly
American shows".
BBC Entertainment will be on channel number 120
and will launch on 1 September.
BBC Lifestyle is an
i n i m i t a b l e
destination offering
inspiration for home,
family and life. The
channel dishes up
six tasty strands to
entertain engage and inspire viewers.
Favourite African series, once on BBC Food, will now
broadcast in the Food strand. Serving up the best
food and cookery shows with world-famous chefs, it
promises enticing gastronomic journeys around the
world.
The other Lifestyle strands include: Home and
Design, offering expert advice and design knowledge
to help viewers transform houses into perfect homes;
Fashion & Style, bringing honest, practical advice and
fashion tips from some of the world's top style gurus;
Health, helping to improve diet and nutrition with
expert advice; Parenting, providing child
psychologists and advisors to help with busy or
stressful family life; and Personal Development,
helping to enrich mental wellbeing and achieve
inspiration in all aspects of life.
BBC Lifestyle will be on channel 180 and will launch
on 2 September.
B B C
Knowledge
showcases the
best of the BBC’s
award-winning
factual and non-
fiction entertainment programming, The channel
provides five key strands enabling simple
appointment viewing: The World delves and explores
new cultures around the world; Science & Technology
explores new frontiers, from space to motoring;
People explores aspects of the human body and
mind; The Past brings historical events, places and
people back to life; and Business offers advice on how
to stay on top of today’s challenging business world.
BBC Knowledge will be on channel 251 and will launch
on 3 September.
12
 Media
UPDATE
A Newsclip Media Monitoring Initiative

Newsclip announces support for Miss Earth SA

Newsclip Media Monitoring is proud to announce its

involvement with Miss Earth South Africa and the
environmentally-friendly projects it supports. As an
industry leader, Newsclip is geared and committed to
media skills transfer across a rainbow of communities.
This social development initiative is one of many that
will afford the company the opportunity to enhance the
true untacts.derstanding of media that will become
essential during Miss Earth SA's reign.
In light of growing global concerns over climate change
and the increase in conservation awareness, Newsclip
has committed to empower the contestants with the
skills they need to correctly engage with the media
during their term. In addition, Newsclip is also
sponsoring the winner a full media monitoring
bouquet, with statistical analysis, for one year.
Newsclip MD Simon Dabbs says, “It is imperative for
the winners to build their media profile and that of the
programme. It makes sense for us, as a monitoring
company, to join forces with this initiative and
complete a skills transfer that will assist in correctly
engaging with the relevant target media”.
Miss Earth South Africa in association with
Consol is crowned
The 2008 winners of ‘Miss Earth South Africa in
association with Consol' were crowned on Saturday
night at Emperors Palace.
Limpopo beauty, Matapa Maila was crowned the 2008
winner, followed by Kim Senogles of Cape Town,
Denise Schoeman from the Garden Route and
Lebogang Keagile from Midrand. The winners will be
actively involved in greening initiatives, educational
workshops and sustainable environmental work
throughout the next year. Maila will represent South
Africa at the International Miss Earth among 130
international delegates in October in South East Asia

One of the judges this year will be Media Update editor,

Daniel Munslow, who will assess the contestants'
media interaction skills and ability to effectively
capture relevant media.

The winner will be crowned at a gala ceremony at

Emperor's Palace in Johannesburg on 21 June.

About Miss Earth South Africa

The Miss Earth South Africa pageant was born out of The winners of Miss Earth SA with Leanne Manas of
the passion to empower young South African women SABC 2’s Morning Live and Daniel Munslow, editor of
who could take on environmental issues and projects. Media Update.
Its vision is to empower beautiful young women in a
worthy plight, thereby creating a ripple effect and a
powerful chain reaction of awareness for the
importance of the environment and the problems
Mother Earth faces. Miss Earth has become a
programme- an empowerment initiative - aimed at
making a difference by building and growing young
leaders in a sustainable manner.

About Newsclip
th
Newsclip is celebrating its 25 year in operation in
2008. The national media monitoring company
processes over 12 000 documents from print,
broadcast and online media every day. It tracks client
mentions or requested topics within the media, then
collates the data and distributes it to the client.
Newsclip also provides value-added services in the
form of daily news reviews, interactive online analysis
(Really COOL) and customised analysis reports -
including statistical reports, content analysis,
sponsorship analysis and much more. It is also a
publishing house, with a stable of three business-to-
business publications and websites. Newsclip is a
global leader in technology.

13
 A Newsclip Media Monitoring Initiative Media
UPDATE

The Virtual World Appeal Local Implementation

By Stefanie Jason To date, organisations such as LUthango

As internet usage in South Africa grows rapidly day-by-
day, today’s youth are increasingly growing interested
in the concept of virtual worlds- a space where users
can create alter-egos, socialise, and consume
information as if they were in the real world.
Globally, virtual websites have become a catalyst for
change in online behaviour and surfing preferences, as
well as creating new ways for big brands to market
themselves effectively. The virtual world phenomenon
has affected mainly young adults in the Western world,
but the impact it will have on South African internet
users and brands is yet to be revealed.
Initially, virtual worlds were created as a space for
socialising, a platform for discussion, and a space for
users to have fun. But with the increasing amount of
brands using this virtual 'hub', and taking advantage of
Habbo (Habbo
the teen appeal that websites such asLHabbo
Lvirtual MTv.com
Hotel),Virtual MTv.com , LTeen.Second
Teen.Second LifeLife , or
Lthere.com
there.com have, these spaces are now a haven for
virtual advertising and consumption.
trendwatching.com's wrap of advertising
According toLtrendwatching.com
in the Habbo Hotel, “Online worlds exist, consumers
are living in them, they don't mind brands joining in (to
a certain degree, of course) and a host of firms and
agencies are ready to assist newcomers. You can
introduce virtual goods and services that would take
years to develop and produce in the real world. You can
introduce entirely new sub-brands on a whim. It's
potentially everything you've been dying to do (or at
least try out) as a marketer for ages, but never could”.
Uthango Social
Investments and Daktari Bush School and Wildlife
Orphanage have taken the first steps by starting to
experiment with the use of virtual worlds to benefit
the company as well as the country.
LDaktari
Daktari does this by giving beneficiaries the chance
to purchase virtual gifts on their website. The
proceeds of these purchases go to feeding the
orphans. Uthango Social Investments- a Cape Town-
based NGO- launched the simulated environment in
Second Life in the form of 'Virtual Africa' - to be used
for global collaboration and dialogue.
The development was undertaken by a team from
Komm-Passion Interactive (previously In-world
Productions) led by Volker Gehrmann, in close
collaboration with Alanagh Recreant, Uthango
beneficiaries and volunteers. With the rapid growth
of internet usage in South Africa, and particularly
young adults favouring the web as a social space and
a communication tool, virtual worlds represent the
next step of natural progression.
The challenge now lies in formatting virtual world
technology in a way to suit the mobile phone, one of
the biggest communication tools in Africa.

Most virtual worlds operate, and generate revenue by

using a specific currency for their sites, for example;
Habbo's (the online persona created by the Habbo
user) use 'credits'- a term used for actual currency on
Habbo.com. Credits sustain the avatar on Habbo Hotel,
and can be used to buy furniture for the rooms on the
website and accessories too. Credits are a form of
actual currency, and can be obtained either by using a
credit card, the telephone, smsing Habbo, or the user
can obtain Credits by winning a competition. As a
result, avatar marketing and a virtual economy is
enough to create enough revenue to sustain a
particular brand.

Trendwatching.com goes on to say, “Last year, in

Canada, Habbo Hotel integrated Sprite products into its
public spaces, and introduced brand spokesperson
'Miles Thirst'. The soft drink brand renovated the
largest club within HabboHotel.ca and turned it into
Club Thirst: a two-storey interactive environment for
Habbos to socialise in… More than 10 million integrated
impressions were delivered, and Club Thirst became
the most sought after destination within Habbo Hotel
(source: Marketing Magazine). Research showed a
75% increase in Habbos' consumption of Sprite versus
consumers never exposed to the campaign.”

Because virtual marketing can be developed on a

bigger scale a lot easier than in the real world, the real
question to South African brands is whether or not they
are ready to jump into virtual branding, with both feet?
14
 Media
UPDATE
A Newsclip Media Monitoring Initiative

Newsclip takes part in Bring A Girl Child To All in all, the day was a great success, with both the
Work Day - the future is bright... girls and staff at Newsclip taking something positive
away from the 'Cell C Take a Girl Child to Work'
On 29 May, the usual buzz of people hard at work experience.
at Newsclip was broken by the delighted squeals of
young schoolgirls, as they tried to complete the
tasks assigned to them in the 'Cell C Take a Girl
Child to Work' project.

N e w s c l i p h a s a l way s t a ke n i t s s o c i a l
responsibility commitments seriously, and this
day was no exception. A huge amount of time
and preparation went into ensuring that the
schoolgirls' first experience within the corporate
world was seamless, educational and uplifting.

With minimal time and under extreme pressure,

13 girls aged between 12 and 17, from various
cultural backgrounds and different local schools,
underwent a rigorous exercise on how to run
their own business. All participants were given
The girls hard at work at Newsclip’s head office.
specific job titles, with a set of deliverables. They
were tasked with turning a make-believe
lemonade company- ‘Happy Lemons’- which was
bordering on liquidation - into a successful
business.

When confronted with the prospect of having to

fire staff due to insufficient turnover, the team
went into overdrive. Micalah Evans (12), the
acting Managing Director said, “I called an
emergency meeting before we launched our
product. As a team we decided that it was best to
rather increase the product price and reduce
salaries marginally, instead of letting staff go”.
This decision saved the day, and 'Happy Lemons'
managed to complete the day's trading, recording
a profit.

As the day drew to a close, Thembi Hlongwane

(17), who would one day like to be a lawyer, said
that being at Newsclip really opened her eyes to
other potential careers.

Tsholofelo Moloatoa (14), felt that she had had

an invaluable learning experience, and even
amazed herself by tackling tasks she previously
never dreamed she would be able to do. “I learnt
so much today. Business is all about hard work, Micalah Evans (12) receiving an award of
determination and team work”, said Tsholofelo. participation from Newsclip.
15
A Newsclip Media Monitoring Initiative
The legend of Freddie Mercury lives on
By Daniel Munslow
With the arrival of 'Queen, It's A Kind of Magic' to our
shores, fans of what is arguably the best rock band of all
time, Queen, are able to relive the experience of
attending of the band's live performances. Media
Update attended the show’s opening night at the
Joburg Civic Theatre. To read the full review and
interview, please visit the Media Update website
website.
In the show, Craig Pesco (playing the enigmatic Freddie
Mercury), Travis Hair (Brian May), Brett Millican (Roger
Taylor) and Mitch Cairns (John Deacon) captivate
audiences in a two and a half hour long, adrenaline-
filled Queen experience. The four talented performers
pay tribute to the band using outrageous costumes,
comic relief, and mesmerising lighting and sound
effects. In South Africa for one week only was Peter
Freestone, who was Freddie Mercury’s personal
assistant for the last 12 years of the singer's life.
The two met in October 1979, and Freestone started
work for Queen in November of that year. Over the next
twelve years, he went on to be Freddie's cook, butler,
secretary, cleaner and confidant; travelling the world
with him seeing the band's highs and lows.
It is Freestone who is responsible for the only book
about Freddie Mercury's life- a memoir of his time with
him. I was lucky enough to catch up with Freestone the
day before he flew back home to the Czech Republic.
What started off as a breakfast, nearly turned into a
late lunch, as Freestone candidly shared his memories
of Freddie - the pleasant and painful moments.
Queen, It's A Kind of Magic
Peter recalls the first time he had contact with Queen,
It's A Kind of Magic, and how he came to endorse them
as a Queen tribute. “I received an email asking if I
would be prepared to come and see a number in
Singapore. And I've seen so many and I thought to
myself, 'do I really want to do this?'… and they said, 'if
you don't rate the show, then just say so and you've had
a nice weekend. But if you like the show, give us some
advice… and work that way'.”
“It's a tribute show… a tribute to Queen, but it's an
experience of Queen- that's what struck me from the
first time I saw the show. It doesn't matter how good
the show is, I want to see the audience's reaction- they
are the judges. The first show that I saw, the crowd
were on their feet”, recalls Freestone.
Peter was in Johannesburg for the opening shows at the
Civic Theatre. He says, “The audience in South Africa
adores the show- they were screaming and shouting
and just loved it. It's an emotional ride in mass culture.
Music will fit any emotion that you have and within
Queen's repertoire, there are so many emotions and
they all come through…” This is certainly true, as I
found myself standing and dancing for longer than I
was seated during the show.
Media
UPDATE
Freddie's last years
Many rumours
surrounded Mercury's
illness and it wasn't
until the day before he
died that he released a
press statement. It
read: “Following
enormous conjecture
from the press, I wish
to confirm that I have
been tested HIV
positive and have
AIDS. I felt it correct to
keep this information private in order to protect the
privacy of those around me. However, the time has now
come for my friends and fans around the world to know
the truth, and I hope everyone will join me, my doctors
and all those worldwide in the fight against this terrible
disease”.
On a more personal note, I asked Peter about the
moment Freddie told him he had Aids. He pauses. “It's
the hardest moment of twelve years… or second
hardest. The hardest moment came after the funeral
service. But when he told me he had AIDS… I mean, I
knew anyway, but no one could say they know unless
they are told. Everything else is just guess work. But of
course we had a good idea. It's also the way he said it. I
was standing in the kitchen and there was nobody else
around. Freddie said to me, 'you know I am sick'; and I
said 'ya'. He said, 'you know what it is?', and I said 'yes,
I have a good idea'. He the said, 'yes, I have Aids, but
this is it, we won't talk about this anymore. I want no
sympathy because I don't want people changing
arrangements. I have a life to live and that is what I am
going to do'.”
“In 1989 the doctors said to him that they should all be
prepared, because he probably won't see Christmas.
He went on for two more years… because of his
determination. People ask me what it was like watching
Freddie die. I only had to put up with that for two days.
Because for the rest of that time he was living! It was
from the time that he released that statement on Friday
at eight in the evening… and by Monday morning the
newspaper headlines told a different story. Peter
passionately describes Garden Court as a home- a
home that was home because Freddie made it that way.
“When he died”, says Peter, “it stopped being that and it
became bricks and water with paint. It lost everything”.
“I went through a period three years after that
(Freddie's death), where I really didn't care if I woke
up. Why am I bothering getting up? Even when my
parents died, I did not feel what I felt when Freddie
died. It's easier to deal with now, it's not easy by any
means, and it's nearly 17 years now. But those 12 years
at the time were a quarter of my life at that point. It was
such an intense part of my life… and it must have been
because people are still interested in it 17 years down
the line.”
But times have changed. “Now, I have every reason to
wake up… just life. There is a lot of life to live”, Peter
says. “I think that Freddie accepted his diagnose
because he never wanted to be old… he didn't want to
be an old man. Because everyone would expect him to
perform and he would feel he was letting people down.
His fans.”
“I worked with amazing people. He always was and
always will be… a star.”
16
A Newsclip Media Monitoring Initiative
Online research opportunities in South Africa
- the time is now!
By Daniel Munslow
James Fergusson says the South African Market
Research industry needs to think outside the box
and explore ways in which Web 2.0 can be
effectively utilised and harnessed. Fergusson, who
has 15 years of experience in market research,
brings with him a vast knowledge of online research
and the latest innovations in this field. He was
speaking at the 2008 SAMRA Conference that was
held at the Royal Swazi Sun and Spa last week.
“The time to embrace is now!”, Fergusson says. A
new age is upon us, as the world finds itself in a
continuous technological revolution where
everything, and the media in particular, is in a
constant state of flux. “All of a sudden consumers
are empowered like never before, and it is the
internet that has empowered the consumer... the
ability for them to form groups and communities...
all of sudden the internet is more than an
information source. Now, it is a way of
communicating”, says Fergusson. He goes on to
say, “Marketers are no longer in control of their
marketing mix”. Marketing is not dead, but it's
about working with word of mouth more than
anything else. As times change, so does the
fundamental way of communicating.
“We sold more books today that didn't sell at all
yesterday than we sold today of all the books that
did sell yesterday”, Fergusson said, quoting from
Amazon.com. As this situation perpetuates,
marketers have to watch out for new products
coming in to the marketplace and strong
competition from existing rivals. This leads to a
constant need to innovate and increased
complexities in the branding communications
ecosystem. Back in the early 1990s Nokia had two
competitors, of two main phones that were
produced. Now, there are multiple vertical and
horizontal brands that are all competing in the
consumers' space. “Speed of information equates
to client value”, says Fergusson. As clients' needs
change, and so must the work that is produced from
a marketing perspective. Marketing is about
talking, participating and inducing two-way
communication. Research is about listening, and
doing so constantly.
Online market research
As marketing has involved, so must research.
Marketers need to seek engagement opportunities
with consumers. Permission marketing was born in
the 1990s, where researchers needed to seek
regular permission to perform qualitative research.
Today, it's about engaging in regular two-way
research. “Online research is about collaboration- a
method of conversation to give people a voice”,
says Fergusson.
Online research that was conducted recently in
China used online diary-keeping and the inclusion
of consumer creativity to obtain ongoing
longitudinal feedback with customers. The best way
to think about it is to think of wikis, contests,
discussion forums, weblogs, quantitative surveys
and more.
Media
UPDATE
As companies continuously look for more information
faster than before, so must research develop in line
with those needs. Online research points to superior
quantitative research. An online survey is more
interactive, enables real-time reporting, is fast, and
cost effective. From a qualitative point of view, online
research provides for more considered responses as
the respondent is able to answer in their own time
and the quality of responses, depth and creativity of
the research increases.
“Above all, consumers love it”, concludes Fergusson.
“The question is, is South Africa ready to embrace
this kind of research?” The consensus from the panel
is that some markets in South Africa are ready for
online market research, as some elements in the
country have the ability to work with internet and
computers. It would not work, at this point, for the
masses, who do not have access to the latest online
technologies. Age wise, this medium would also work
best of the millennial generation, who have embraced
the latest technologies.
Internet penetration in South Africa is still relatively
low at about 11.6%. But this is little different to other
countries that are conducting online research. In
China internet penetration is at 15.9%, in India
5.3%, and Thailand at 13%.
So, does South Africa need online research?
Embracing online research is essential. Google has
made headway into breaking the barriers to entry
into the market research environment, as they
promote Google Docs, where people can create and
distribute their own research. Fergusson notes this as
a major threat to the market research industry, as
companies are already circumventing using
traditional methods of research.
GET TO KNOW THE TEAM
Daniel Munslow
EDITOR
DEPUTY EDITOR Pat McClelland
EDITORIAL ASSISTANT Stefanie Jason
EDITORIAL ASSISTANT Leigh Andrews
MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
Media Update is published by Newsclip.
Daniel is a member of the MPASA PICA Awards
Committee.
GET IN TOUCH
Want to make a contribution? Want to share your opinions
and stories about the media industry? We want to hear
from you.
You can email us at updates@newsclip.co.za or call
us on (011) 288-6600.
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Data is provided for information purposes only. Newsclip shall not be responsible for any
direct or indirect or other damage of any kind whatsoever suffered or incurred by you
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Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
MEDIA UPDATE IS A
NEWSCLIP MEDIA MONITORING INITIATIVE
17