Hewlett Packard and

Texas Instruments
 Texas Instruments- Business Lines
Government
Components Digital Products
Electronics
• Semi conductor • Minicomputers • Radar systems
integrated • Personal • Missile
circuits computers guidance and
• Semiconductor • Scientific control systems
subassemblies Instruments • Infrared
• Electronic • Calculators surveillance
control devices systems

12/07/2021 Hewlett Packard and Texas Instruments 2

 Hewlett Packard- Business Lines
Electronic test and
Softwares, Systems
Computer Products ( measurement
and Peripherals
systems
• Factory automation • Minicomputers • PDAs
• Engineering • Personal • Servers
workstations computers • Networking
• Data terminals • Scientific services
• Personal Instruments • Enterprise
computers • Calculators softwares
• calculators

12/07/2021 Hewlett Packard and Texas Instruments 3

 Company Background

• Founded in • Founded by Cecil

nts 1935 by Bill d H. Green, J. Erik
me Hewlett and Jonsson, Eugene
tru Dave Packard kar
McDermott, and
• Went public in Pac Patrick E.
Ins 1947 tt Haggerty in 1947
as wle
Tex He
12/07/2021 Hewlett Packard and Texas Instruments 4
 Levels of strategy
Corporate level strategy

• In which industry one wants to be.

Business level strategy

• What products should one make in a given industry

Unit level strategy

• bjdkjhsdophipf

12/07/2021 Hewlett Packard and Texas Instruments 5

12/07/2021 Hewlett Packard and Texas Instruments 6
 Business level strategy

Cost
Differentiation
Leadership

12/07/2021 Hewlett Packard and Texas Instruments 7

12/07/2021 Hewlett Packard and Texas Instruments 8
12/07/2021 Hewlett Packard and Texas Instruments 9
12/07/2021 Hewlett Packard and Texas Instruments 10
12/07/2021 Hewlett Packard and Texas Instruments 11
12/07/2021 Hewlett Packard and Texas Instruments 12
12/07/2021 Hewlett Packard and Texas Instruments 13
12/07/2021 Hewlett Packard and Texas Instruments 14