AMRITA VISWA VIDYAPEETHAM

Project Survey Sheet

Vodafone Brand Mascots and Effectiveness of advertisements

Name :

Profession :

Age group :

Below 20

20-40 years

40-60 years

Above 60

Please tick against the appropriate option(s) for the following questions.

1. Are you a Vodafone customer?

Yes
No
2. How did you first find out or hear about Vodafone?

Through friends
Advertisements
Television
Newspapers and other Print media
Internet
Radio

Others

If others, please mention ………………………………………………..

 3. You have been subscribing to the Vodafone network for the past

< 1 year
1-2 years
2-3 years
> 3 years

4. Why did you opt for a Vodafone subscription?

Good offers.
Good service.
Good advertisements.
My peers use it.
I travel a lot, some of it abroad. Vodafone, being an international brand will help
ease connectivity in foreign countries.
Brand name.

5. Have you faced any problems regarding connectivity in your work/residence area?

Yes. Quite often.

Yes. Once or twice.
No.

6. Do you like Vodafone’s T.V advertisements?

Yes
No
7. Did you find the advertisements eye-catching and appealing?

Yes
No
8. What about their ads appeal(ed) to you?

Simplicity of the idea. Ability to relate to the audience.

Use of contrasting colours. Short ads and tastefully
worded.
Pleasant jingle. Radical and novel presentation of ideas.
 Cuteness factor.
If any other factors, please mention.
……………………………………………………………………………………………………
……………………………………………………………………………………………………
…………………………………………………………………………………………………….
9. Did you get tired of seeing Vodafone ads during the IPL seasons? Or did their policy of
a new ad a day interest you?

Yes. I got tired of seeing zoo zoos in between and during matches.
No. I liked their ads and their attempt to not bore the audience with repetitive ads.
10. When you first saw the Pug ad, what was your reaction like?

Aww!! That is so cute!!

They made the poor dog run!! How could they?
It doesn’t make any sense!!

11. According to you, what might have been the probable reasons for Vodafone to
discontinue their brand mascots ( Pug, Zoo zoos) after a short period of time?

Audience was getting bored.