PRESENTED

BY SHEELPY
MANISHA
Introduction
 World Market Leader in the QSR area (Quick
Service Restaurant)
 System employees: 1.6 million
 Customers Per Day: 47 million
 100 sales items in the restaurant
 Corporate Strategy: QSC&V
 Quality,

 Service,
 Cleanliness and
 Value
SOME IMPORTANT FACTS……

 In year 2004, McDonalds was the largest marketer of

fast food in the world.

 31000+ restaurants.

 47 million customers served daily.


 1999- 8th most valuable brand.

 2000- ranked among top 100 firms in the world.

What is supply chain
 A supply chain is a system of organizations,
people, technology, activities, information and
resources involved in moving a product or service
from supplier to customer.
 Supply chain activities transform natural

resources, raw materials and components into a

finished product that is delivered to the end
customer
 INBOUND
 LOGISTICS
 OUTBOUND

 INBOUND+LOGISTICS+OUTBOUND= SCM

Mc DONALD
 McDonalds sourcing all its products from within the
country
 developed local businesses,4 highest quality products.
 works with 38 different suppliers on a long term basis
and several other stand alone restaurants for its
various other requirements.
 McDonald’s distribution centres in India came
in the following order:
 Noida and Kalamboli (Mumbai) in 1996,
 Bangalore in 2004,
 and the latest one in Kolkata (2007
CONCEPT OF COLD CHAIN………

 A cold chain is a temperature-controlled supply

chain.
 An unbroken cold chain is an uninterrupted series

of storage and distribution activities which

maintain a given temperature range.

 It is used to extend and ensure the shelf life of

products such as fresh agricultural produce,
processed foods, photographic film, chemicals
and pharmaceutical drugs.
PROCUREME WAREHOUSING
 A NT

CONTROLLED TEMPERATURE

RETAILING TRANSPORTATION
IMP SUPPLIER OF COLD CHAIN
 Dynamix Dairy Industries (Supplier of
Cheese):
 Trikaya Agriculture (Supplier of Iceberg

Lettuce):
 Vista Processed Foods Pvt. Ltd. (Supplier of

Chicken and Vegetable range of products

including Fruit Pies)
 Radhakrishna Foodland (Distribution Centres

for Delhi and Mumbai)

BENEFICIARY OF COLD CHAIN
 FARMERS
 CUSTOMER
 COMPANY
 ALL PARTNERS
 As distribution centres, the company was
responsible for
 procurement,
 the quality inspection programme,
 storage,
 inventory management,
 deliveries to the restaurants
 data collection, recording and reporting.
 re-packing of promotional items
 Z

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