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V In 2007 the global market for chocolate was estimated at US$6.

95
billion
V The reasons behind the growth of sales and consumer awareness :
Wider availability of premium chocolate at the retail level.
High levels of new product activity.
Consumers becoming attracted to dark chocolate on account of
its health benefit.
Ethical concerns have increased demand for organic and Fair-
trade chocolate.
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V Researchandmarket. (2008, November). Œ" 


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adbury.  ),$
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