Marketing Strategy Of Apple

Submitted to: Submitted By:

Prof. Sartaj Khera Aakash Jain 20090101
Ankita Singh 20090109
 Introduction
• An American Multinational Company

• Established in Apr 1,1976 in cupertino,California & Incorporated Jan 3, 1977

• Worldwide annual sales of $42.91 billion in its fiscal year ending September 26,
2009

• Designs and markets consumer electronics, computer software, and personal

computers

• Apple the most admired company in the United States in 2008, and in the world in
2008, 2009, and 2010 - Fortune Magazine
 Competitive Advantage
• Design and innovation oriented

• Greater horizontal and vertical integration

• Designing from scratch to finish bundled with applications and peripherals

• Plug and play solutions

• R & D oriented

• An everything ready device

 SWOT Analysis of Apple
• Strengths
- Brand awareness from the i-pod to the PC
- Product differentiation
- Complete package of hardware and software
• Weakness
- Heavy Investment in Research
- Not a lean operations management
- Not completely independent
• Opportunities
- Taking Microsoft head-on with its image
- Taking advantage of the MAC OS-
 Technology and innovation

• Integration with the intel platform

• Mac users able to operate both windows and Mac based applications

• Snow Leopard OS launched

• Built independent applications

• Web Browser Safari

• MS-Office suite for MAC

 MAC Models in India

• MAC BOOK

• Mac Book pro

• MAC BOOK AIR

• I MAC

• Mac Mini

• MAC OS X
 Strategy of Apple

• A Store Just for Apple

• Complete Solution
• Varied Products
• Media Fodder
• Education Sales
• Products That Deliver
• Outsourcing Unpleasantness
• Consistency
• New Innovations
• Attractiveness
 Conclusions and Recommendations
Conclusion
• Most innovative products
• Expanding business in India, opened already 37 Apple retail outlets
• Mass Advertising campaign in India

Recommendations
• Focus more on Business analytics and market research firms in India
• leveraging its expertise in the education segment
• Put focus on Animation which is picking up in India