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The International Journal of

TRANSPORT & LOGISTICS


Međunarodni časopis
TRANSPORT I LOGISTIKA

UDC: 65.012.21:65.012.34

SUPPLY CHAINS - DEFINING AND PERFORMANCES

LANCI SNABDEVANJA - DEFINISANJE I PERFORMANSE

Jelena VLAJIĆ, Milorad VIDOVIĆ, Momčilo MILJUŠ


Faculty of transport and traffic engineering, Belgrade, Serbia and Montenegro

Abstract: There are many papers in literature about supply chain, but these papers treated supply chain
from several aspects. Describe supply chain as a system, network of organizations, sequence of activities,
integrated process etc., which includes material and/or informational and financial flows. These aspects
differ among themselves from several reasons – different philosophical or managerial approach, different
view on activities, processes or flows through supply chain. Hence, right question is: what is the supply
chain at all? Supply chain modeling, design or analysis depends on answer to previous question.
Naturally, next question might be: what is most important performance of supply chain and how to
measure it? Is there one important performance or there are several important performances? Many
contradictory opinions can be found in relevant literature. Some authors pointed out financial
performance, and some other criticizes this opinion as it is not enough. They say that financial
performance can not show qualitative or some other elements of supply chain as customer service and
flexibility are. Therefore, purpose of this paper is to give comprehensive overview of supply chain
management, theirs characteristics, performances and typical performance measures for supply chain
performance given in the relevant literature.

Key words: supply chain, performance, performance measures

Apstrakt: U literaturi se mogu naći mnogobrojni radovi o lancima snabdevanja, ali, ti radovi tretiraju
lanac snabdevanja sa različitih aspekata. Oni opisuju lanac snabdevanja kao sistem, mrežu organizacija,
niz aktivnosti, integrisani proces itd. u kojem se sadrže materijalni i/ili informacioni i finansijski tokovi.
Ovi različiti stavovi postoje iz mnogih razloga – usled različitih filozofskih ili menadžerskih pristupa,
različitih shvatanja aktivnosti, procesa ili tokova u lancu snabdevanja. Sledi da bi pravo pitanje bilo :
Šta je u stvari lanac snabdevanja? Modeliranje, projektovanje ili analiza lanca snabdevanja zavisi od
odgovora na prethodno pitanje . Naravno, sledeće pitanje bi moglo biti: Koja je najvažnija performansa
lanca snabdevanja i kako je meriti? Da li postoji samo jedna, najvažnija peformansa u pitanju ili je u
pitanju skup performansi? U postojećoj literaturi moguće je naći mnogo suprstavljenih teorija. Neki
autori ističu finansijsku komponentu, ali drugi kritikuju to stanovište ističući da ono samo za sebe nije
dovoljno. Oni ističu da finansijske performance ne ističu kvalitet ili neke druge elemente lanca
snabdevanja kao što su opsluga korisnika i fleksibilnost. Stoga, svrha ovog rada je da pruži širi pregled
problematike upravljanja lancima snabdevanja, njihovih karakteristika, performansi i najćeščih mera
performansi lanca snabdevanja u relevantnoj literaturi.

Ključne reči: lanac snabdevanja, performanse, mere performansi

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1 INTRODUCTION 1 UVOD

A great popularity of supply chain management Upravljanje lancima snabdevanja i uopšte oblast
as well as fields that are covered by supply chain koju pokrivaju lanci snabdevanja danas uživa
exists nowadays not only in scientific and veliku popularnost u naučnoj i stručnoj javnosti,
professional community, but also in practical kao i u praksi. Uprkos tome, ta velika oblast još
domains as well. In spite of that, the fact that this uvek nije jasno definisana, što u mnogome
large field has not been jet defined clearly, makes otežava sagledavanje lanaca snabdevanja u cilju
difficult supply chains overview, which is a njihovog projektovanja ili analize. Primena i
necessity for their design and analysis. Applying najboljih metoda i tehnika ne može dati dobre
even the best methods and techniques can not rezultate ukoliko na samom početku nije
give good results if the supply chain itself has not definisano šta sačinjava sam lanac (koji učesnici,
been defined at the very beginning (i.e. what šta su njihovi resursi, koliki su njihovi
participants, which resources, how big their potencijali, gde se oni nalaze, koji se procesi
potentials are, their locations, process types, the odvijaju u njemu, na koji način se realizuju robni,
way in which goods, information and financial informacioni i finansijski tokovi i dr.), na koji
flows are realized etc): the way supply chain is način se upravlja lancem (ko donosi odluke, koje
managed (who makes decisions, which upravljačke strategije se koriste, koliki uticaj se
management strategies are used, what impact može vršiti na pojedine članove lanca i dr.), kako
could be made on certain chain members etc), odrediti uspešnost funkcionisanja lanca (koje
how to estimate efficiency of supply chain performanse pratiti, kako i gde izvršiti njihovu
(which performances should be observed, how kvantifikaciju, kako postaviti ciljne performanse,
and where their quantification should be made, in kako sprovoditi benchmarking i sl.). Očigledna
which way final performances are settled, a važnost navedenih pitanja se vidi u velikom broju
manner in which benchmarking is carried out objavljenih naučnih i stručnih radova u ovoj
etc). Having in mind a great number of published oblasti. Tu nastaje drugi problem – iako obimna,
scientific papers covering this domain, the prisutna literatura daje različite odgovore na
importance of questions mentioned so far is postavljena pitanja, jer ne postoje standardi niti
obvious. In the same time, another problem opšte prihvaćena pravila i definicije.
arose: having no standards or wider accepted
rules and definitions, literature, although
comprehensive, gives different answers on
questions made.

SUPPLY CHAIN
Which are the key participants?
Na kakvom tržištu posluje?
...
...

Which are the key bussines processes?


Koje se upravljačke strategije primenjuju?
...

...

Koje su ključne performanse?


...

Koje mere performansi?


...

...
...

Kako merenje sprovoditi kod učesnika?


...

Figure 1 Crucial questions from supply chain domain


slika 1 Suštinska pitanja u domenu lanaca snabdevanja

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J. Vlajić, M. Vidović, M. Miljuš: SUPPLY CHAINS - DEFINING AND PERFORMANCES … T&L - 09/05

Hence, in this paper the authors have tried to give Otuda, u radu je učinjen pokušaj da se kroz kraći
contribution in highlighting of problems being prikaz referentne literature iz ove oblasti ukaže na
mentioned, and through short review of moguće pristupe definisanja koncepta lanca
referential literature indicate possible ways of snabdevanja, upravljanja, performansi i mogućih
defining supply chain concepts, performances, načina njihove kvantifikacije i da se tako, koliko je to
and ways of their quantification were pointed bilo moguće, doprinese rasvetljavanju pobrojanih
out. problema.

2. SUPPLY CHAIN AND SUPPLY CHAIN 2. DEFINISANJE LANCA SNABDEVANJA I


MANAGEMENT DEFINING UPRAVLJANJA LANCEM SNABDEVANJA

From the moment when people have started Proces razmene je započeo od trenutka kada su ljudi
with exchanging different products till počeli da trampe različite proizvode međusobno. Od
nowadays, with permanent development of tada pa do danas, preko stalnog razvoja procesa
production processes, transportation system proizvodnje, transportnog sistema i ostalih pratećih
and other processes related to material, procesa u tokovima materijala, informacija i
information and financial flows, has been finansija, proces razmene je dobijao sve veći stepen
getting more and more complex, and more and kompleksnosti. U proces razmene uključuje se sve
more companies from different areas, and veći broj kompanija iz različitih delatnosti, na
different geographical regions, are being različitim geografskim lokacijama.. Povezivanje ovih
involved. Connecting these companies, not kompanija ne samo od mesta ponude, već mnogo
only from places of origin, but much earlier- ranije – od početnog mesta snabdevanja sirovinama
from the place of raw material supply till the pa do mesta potražnje, tj. krajnjeg korisnika se
place of demand, i.e. final user, is called supply naziva lancem snabdevanja, lancem zahteva ili
chain, demand chain or value chain.. lancem vrednosti.

Today, in scientific and vocational literature Danas se u naučnoj i stručnoj literaturi mogu naći
numerous papers concerning supply chains can brojni radovi čija se tematika odnosi na lance
been found. However, different approaches to snabdevanja. Uprkos tome, još uvek se mogu naći
defining, managing, supply chain, as well as različiti radovi i podeljena mišljenja o definisanju,
different attitudes about basic elements, scope, upravljanju, osnovnim elementima, obuhvatnosti,
characteristics and their purpose can be still karakteristikama, cilju lanca snabdevanja i slično.
found. Also, many world congresses, and Pored toga, mnogi svetski stručni i naučni skupovi
symposiums, whose subject was supply chain čija se tematika odnosila na upravljanje lancima
management, were in fact modified seminars of snabdevanja, u osnovi su predstavljali modifikovane
production and logistics (Cooper at all, 1997.). seminare iz proizvodnog ili logističkog domena
Naturally, this situation makes a huge problem (Cooper-ova i ostali, 1997.). Naravno, ovakva
for supply chain modeling, as it makes more situacija predstavlja veliki problem za modeliranje
difficult the answer on the question: «What lanca snabdevanja, jer otežava odgovor na pitanje:
should be modeled in fact?». «Šta zapravo treba modelirati?».

2.1 Traditional versus modern supply chain 2.1 Tradicionalan versus savremeni lanac
snabdevanja
In numerous papers one can find
categorization onto traditional and modern U većem broju radova može se naći kategorizacija
supply chain what is connected with certain lanaca snabdevanja na tradicionalni i savremeni,
development phases. Namely, the way in shodno određenim fazama razvoja. Naime,
which companies were functioning in the funkcionisanje kompanija u periodu pre nastanka
period before supply chains arose, as well as lanaca snabdevanja, kao i u ranim fazama razvoja
in early stages of supply chains is called naziva se tradicionalnim lancem, dok se
traditional, whereas their functioning funkcionisanje kompanija u kasnijim fazama razvoja
afterwards, when supply chain management u kojima započinje upravljanje lancima snabdevanja,

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has begun, is denoted as modern. Traditional tretira kao (savremen) lanac snabdevanja.
and modern supply chain characteristics can Karakteristike tradicionalnog i savremenog lanca
be seen accordingly to changes in material snabdevanja se mogu sagledati shodno promenama
flows management (Lambert, Stock and pristupa u upravljanju materijalnim tokovima
Ellram, 1998a) (Table 1.). (Lambert, Stock i Ellram, 1998.a) (Tabela 1.).

Table 1. Characteristic of traditional and modern approach to supply chain management


Tabela 1. Karakteristike tradicionalnog i savremenog pristupa upravljanja lancem
snabdevanja
Aspects Traditional Modern (Supply chain management)
ƒ Seller's market; ƒ Buyer's market;
ƒ Low competition; ƒ Keen competition;
Market
ƒ Moistly national oriented; ƒ Global oriented;
ƒ “Static” market; ƒ “Dynamic” market;
ƒ Small assortment; ƒ Wide assortment;
ƒ Long life cycle; ƒ Short life cycle;
Products
ƒ Low technology; ƒ High technology;
ƒ Product price domination; ƒ Product quality domination;
ƒ Full capacity load, but low flexibility; ƒ Full capacity load, but high flexibility;
ƒ Large lot sizes; ƒ Small lot sizes;
ƒ Long lead times; ƒ Short lead times;
Production
ƒ Low costs; ƒ Low costs;
ƒ Make instead of buy; ƒ Buy instead make;
ƒ Large number of suppliers; ƒ Small number selected suppliers;
ƒ High service level, but high inventory, too; ƒ High service level, but low inventory;
Service
ƒ Slow logistics process; ƒ Quick logistics process;
level
ƒ Slow transport time; ƒ Quick transport time;
ƒ Manual data processing; ƒ Electronic data processing;
Information
ƒ Paper administration; ƒ Paperless;
technology
ƒ Classic way of data transfer; ƒ Electronic way of data transfer;
ƒ Production oriented;
ƒ Market oriented;
Enterprise ƒ Functional specialization;
ƒ Process oriented;
strategy ƒ Classic, hierarchical, administrative
ƒ Supply chain management;
management;

In traditional supply chains pushed flows Naime, u tradicionalnom lancu snabdevanja


dominate: producers launch mass series of the dominiraju gurani tokovi, u kojima proizvođači
same product, where assortment is small and lansiraju velike serije proizvoda, manji asortiman
product life long. In the same time, technologies i proizvode sa dugim životnim vekom. Pri tome,
with low production costs and full production primenjuju se tehnologije koje obezbeđuju niske
capacities are used without having in mind their troškove proizvodnje i potpuno iskorišćenje
influence on logistic systems, such are proizvodnog kapaciteta, a ne uzima se u obzir
transportation, storing, order realization, and uticaj ovih proizvodnih karakteristika na
even without thinking about consumer wishes. logističke sisteme – transport, skladištenje,
The consequences of that approach, independent realizaciju narudžbine, niti stvarne želje
work and tendency of local optimum korisnika. Posledice ovakvog pristupa,
achievement, conflict objectives in a such nezavisnog poslovanja i težnje za postizanjem
company’s subsystems, and even between lokalnih optimuma, konfliktnih ciljeva između
participants themselves in that «supply chain» samih podsistema u jednoj takvoj kompaniji, a i
may be observed through (Vlajić, 2005): između učesnika u tom “lancu snabdevanja“ su se
mogle sagledati kroz (Vlajić, 2005):

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J. Vlajić, M. Vidović, M. Miljuš: SUPPLY CHAINS - DEFINING AND PERFORMANCES … T&L - 09/05

-Decreasing company/supply chain's -opadanje konkurentnosti kompanija/lanca


competitively level on marketplace; snabdevanja na tržištu;
− Absence of adequate accounting system that − odsustvo adekvatnog računovodstvenog
could identify real product producing sistema koji bi identifikovao stvarne
expenses troškove proizvoda;
− High levels of inventories with small turn − visoke nivoe zaliha sa malim obrtom u
over in the chain, that gives as a result at lancu, a samim tim i visoke troškove tih
one side high inventories’ expenses, and at zaliha sa jedne strane, ili česte nedostatke
another provoke frequent shortage of zaliha koje imaju veliki obrt, sa druge
products with high turn over; strane;
− Large percent of errors in products delivery − veliki procenat grešaka u isporuci proizvoda
(quantity, assortment, place and time of (sa aspekta količine, asortimana, mesta i
delivery aspects); vremena isporuke);
− low flexibility and slow response of whole − malu fleksibilnosti i spor odziv celokupnog
chain to market changes; lanca na promene na tržištu;
− high administrative, and information − visoke troškove administracije i prenosa
transfer costs (collecting, processing, informacija (prikupljanja, obrade, razmene
exchanging data) and numerous errors in podataka) i veliki broj grešaka u
documentation (connected to product dokumentaciji (vezano za procese
receiving/shipping, orders fulfilling, prijema/otpreme proizvoda, realizacije
inventories updating etc); narudžbine, ažuriranje zaliha i sl.);
− week possibilities for benchmarking − slabe mogućnosti za poređenje performansi
performances between supply chain actors i među samim učesnicima lanca
themselves, and also between supply chains snabdevanja i između lanaca snabdevanja u
in the same industry types; istim tipovima industrija;
− a huge number of deadlocks in material, − veliki broj zastoja u tokovima materijala,
information and financial flows; informacija i finansija;
− absence of adequate information systems for − odsustvo adekvatnog informacionog sistema
identification of locations with product za praćenje lokacija na kojima se nalaze
inventories in the supply chain and their zalihe proizvoda u lancu snabdevanja i
quantification; njihovu tačnu kvantifikaciju;
− a large number of chain participants, − veliki broj učesnika u lancu, naročito
especially suppliers with low reliability snabdevača sa malim stepenom pouzdanosti
level (in sense of exact product delivery: (u domenu dostave proizvoda na pravo
right place, time and quantity) mesto, u pravo vreme, u pravoj količini)
− slow response on user complains and claims − sporo rešavanje žalbi, reklamacija korisnika
etc. itd.

However, augmentation of producers, Međutim, povećanjem broja proizvođača,


assortments and services creates higher asortimana i usluga se pojavljuje sve veća
competition on national markets, and particularly konkurencija na nacionalnim tržištima, a posebno
on global market, which as a consequence gives na svetskom tržištu što omogućava veći izbor
wider selection opportunities to the users, and korisnicima, koji postavljaju sve kompleksnije
their demand towards producers and supply zahteve ne samo pred proizvođače, nego i pred
chains becomes more and more complex. lance snabdevanja. Menadžment kompanija uviđa
Company management realizes that: da:

− closer connection with other participants (by − bližim povezivanjem (ostvarivanjem


making partner relations, strategic unions partnerskih odnosa, strateških saveza, i sl.) sa
etc.), and supply chain managing may give ostalim učesnicima i sprovođenjem upravljanja
more benefits (especially if number of lancem snabdevanja mogu da se ostvare veće
supplier is decreased to those that can assure koristi (naročito ako se redukuje broj
lower prices and higher product/service snabdevača na one koji mogu obezbediti niže
level); cene, a veći kvalitet proizvoda i usluge);

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− frequent changes in user demands, and a − stalna promena zahteva korisnika i veliki izbor
large product and service offering, augment proizvoda i usluga povećavaju rizik od ulaganja
risk of investing in inventories (product old u zalihe (zastarevanje proizvoda, zalihe
fashioning, inventories that stay unsold or proizvoda koji se ne prodaju ili se sporo prodaju
which are sold slow), and risk of profit i sl.) i od smanjenja profita (kompanije koje
decreasing (companies that invest in ulažu mnogo u zalihe vezuju svoj kapital);
inventories capture their capital); − sve procese od početnog snabdevanja
− all processes from the raw material supply sirovinama do isporuke gotovog proizvoda
to final product delivery can not be held krajnjim korisnicima ne mogu efikasno držati
under control, and that is necessary to pod kontrolom, već da je potrebno da se
concentrate on key processes whereas koncentrišu na svoje ključne procese, a ostale
others can be outsourced to other service procese prepuste drugim davaocima usluga (na
providers (for instance logistic service primer, davaocima logističkih usluga);
providers); − postizanje lokalnih optimuma u pojednim
− achieving local optimum in company’s delovima kompanija ili kod pojedinih članova
sectors, or in certain parts wont give global lanca ne daje globalni optimum (u takvoj
optimum (in such situation whole chain situaciji može da se dogodi da performanse
performance could become too low); čitavog lanca budu jako niske);
− user becomes production demand − korisnik postaje generator zahteva za
generator, and growing products’ proizvodnjom i da povećana proizvodna
differentiation, shortening product life diferencijacija, skraćenje životnog veka
cycle, needs more flexible supply chain proizvoda i sl. zahteva veću fleksibilnost lanca
− turning to global supply chain, demands snabdevanja;
finding more effective ways for material − okretanje ka globalnom snabdevanju zahteva
flaws managing, synchronization and pronalaženje efikasnijih načina za upravljanje,
coordination in and out the company itself sinhronizaciju i koordinaciju tokova materijala
− it is necessary to develop adequate unutar i van same kompanije;
strategies by which supply chain − je potrebno razviti odgovarajuće strategije kroz
management would be easier and by which koje će se olakšati upravljanje lancima
demanded chain performances would be snabdevanja sa jedne strane i postići željene
achieved (strategies must respect final user performanse lanca sa druge strane (strategije
demand characteristics, specific industry moraju respektovati karakteristike zahteva
branches, product type, production process krajnjih korisnika, konkretne grane industrije,
type, supplying possibilities etc); tipa proizvoda, proizvodnih procesa, mogućnosi
− for efficient supply chain functioning, snabdevanja itd.);
controlling and management it is necessary − je za efikasno funkcionisanje, kontrolu i
to have right information on right time and upravljanje lancem snabdevanja neophodno
at right place i.e. that information which is imati pravu informaciju, u pravo vreme i na
got must be up to date on time, exact and pravom mestu, tj. da dobijena informacija mora
true, understandable, complete and biti aktuelna, blagovremena, tačna i istinita,
transparent (Vešović, 1998), for which razumljiva, potpuna i javna (Vešović, 1998), za
adequate information system and šta je neophodna podrška odgovarajućeg
supportting technology at the chain level is informacionog sistema i tehnologije na nivou
necessary etc. lanca itd.

All that have been said has rose higher supply Sve ovo je uticalo sve veću popularnost upravljanja
chain management popularity both in theory and lancem snabdevanja – kako u teoriji, tako i u praksi.
practice. One can find more and more papers U literaturi se sve više mogu naći radovi posvećeni
devoted to this area (chain models, strategic, ovoj problematici (modelima lanaca, strateškim,
tactical and operational problems, different taktičkim i operativnim problemima, različitim
strategies whose aim is to minimize expenses strategijama čiji je cilj minimiziranje troškova i/ili
and/or increasing user service quality and their povećanje kvaliteta usluge korisnicima i njihovim
effects etc). Also, there are many companies such efektima i dr.). Takođe, i u praksi se mogu naći
as Wal Mart, Proctor & Gamble, Coca-Cola, AT mnoge kompanije sa formiranim lancima

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& T, Hewlett-Packard, Heineken, Sears, Sara snabdevanjima, koje njima upravljaju na bazi različitih
Lee, Warner Lambert, Reynolds Wrap, strategija, kao što su Wal Mart, Proctor & Gamble,
Benneton, Whirpool, Georgia-Pacific Corp., Coca-Cola, AT & T, Hewlett-Packard, Heineken,
Campbell Soup, Johnson & Johnson, Barilla Sears, Sara Lee, Warner Lambert, Reynolds Wrap,
etc that have created and manage supply Benneton, Whirpool, Georgia-Pacific Corp.,
chains by different strategies. Campbell Soup, Johnson & Johnson, Barilla i dr.

2.2 Supply chain and supply chain 2.2 Pregled definicija lanca snabdevanja
management definitions – literature i upravljanja lancem snabdevanja
overview u literaturi

Although supply chain and supply chain Mada se u literaturi od 1982. godine, pojavljuju
management defining one could follow from definicije lanca snabdevanja i upravljanja lancem
1982, its describing from theoretical aspect has snabdevanja, tek devedesetih godina prošlog veka
begun just in ninetieth of previous century, se pristupilo njegovom opisivanju sa teorijskog
with the objective to clarify differences with aspekta u cilju razjašnjavanja razlike u odnosu na
traditional approach to material flaw tradicionalnije pristupe upravljanja tokom
management and related information flaws. materijala i odgovarajućih tokova informacija.
Original use of these terms, which is far wider Prvobitna upotreba ovih izraza se odnosila na
today, was related to decreasing inventories, in smanjenje zaliha unutar i van organizacija, ali je
and out the company. taj početni opseg danas dosta proširen.

Numerous definitions of supply chain and U literaturi se danas može naći mnoštvo
supply chain management can be found in definicija lanca snabdevanja i upravljanja
literature. Supply chains are defined with lancem snabdevanja. Lanci snabdevanja se
different scope level, and for defining definišu sa različitim stepenom obuhvatnosti,
management concept itself, different a za definisanje njegovog upravljanja se
approaches are used – by some authors they are koriste različiti pristupi – neki autori ga
observed through operational activities in posmatraju kroz operativne aktivnosti u
material flaws, by others it is seen as managing tokovima materijala, neki ga vide kao
philosophy, and there are authors by which it is upravljačku filozofiju, a neki ga sagledavaju
observed from process management aspect. sa aspekta upravljačkih procesa. Određeni
Authors have even conceptualized SCM autori čak u istom radu tretiraju upravljanje
differently within the same article: as a form of lancem snabdevanja na različit način – i kao
integrated system and as a management oblik integrisanog sistema sa jedne strane i
philosophy (Mentzer, 2001). Diversities in kao upravljačku filozofiju (Mentzer, 2001).
interpretation can be seen from following Različitost tumačenja ovih pojmova može se
definition quotation from scientific papers: videti kroz neke citiranije definicije iz
naučnih radova:
ƒ According to Stevens (1989) supply chain is
a system whose constituent parts include ƒ Prema Stevens-u (1989) lanac snabdevanja
material suppliers, production facilities, predstavlja sistem čiji su sastavni delovi
distribution services and customers linked snabdevači materijala, proizvodni objekti,
together via the feed-forward flow of distributivne službe i korisnici, povezani
materials and the feedback flow of zajedno preko toka materijala i povratnog toka
information (source – Angerhofer and informacija (izvor – Angerhofer i Angelides,
Angelides, 2000). The objective of managing 2000). Cilj upravljanja lancem snabdevanja je
the supply chain is to synchronize the da se sinhroniziraju zahtevi korisnika sa
requirements of the customer with the flow tokom materijala od snabdevača kako bi se
of materials from suppliers in order to effect izvelo balansiranje između onoga što se često
a balance between what are often seen as vidi kao konfliktan cilj između visokog nivoa
conflicting goals of high customer service, opsluge korisnika, niskog nivoa zaliha i niskih
lowinventory management, and low unit cost jediničnih troškova (izvor – Mentzer, 2001).
(source – Mentzer, 2001).

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ƒ According to Christopher (1994), supply ƒ Po Christopher-u (1994), lanac


chain is the network of organizations that are snabdevanja predstavlja mrežu
involved, through upstream and downstream organizacija koje su povezane
linkages, in the different processes and dvosmerinim vezama, različitim
activities that produce value in the form of procesima i aktivnostima koje stvaraju
products and services in the hands of the vrednost u obliku proizvoda i usluga za
ultimate consumer. krajnjeg korisnika.
ƒ According to Chow at all (1994), supply ƒ Prema Chow-u i ostalima (1994), lanac
chain comprises all companies that snabdevanja obuhvata sve kompanije koje
participate in transforming, selling and učestvuju u proizvodnji/preradi, prodaji i
distributing the product from raw material to distribuciji proizvoda od izvorišta sirovina
the final consumer. do krajnjih korisnika.
ƒ According to Stewart (1995), supply chain ƒ Prema Stewart-u (1995), lanac snabdevanja
consists of those logistical and informational se sastoji iz onih logističkih i informacionih
elements which are bounded by the aggregate elemenata koji su prožeti agregiranim
demands of the marketplace at one end, and zahtevima tržišta sa jedne strane i
by specific product/service delivery at the isporukom određenog proizvoda/usluge
customer site, at the other end. korisniku sa druge strane.
ƒ According to Thomas and Griffin (1996) ƒ Prema Thomas-u i Griffin-u (1996)
supply chain management is the management upravljanje lancem snabdevanja se definiše
of material and information flows both in and kao upravljanje materijalnim i
between facilities, such as vendors, informacionim tokovima i unutar i između
manufacturing and assembly plants and objekata, kao što su trgovački, proizvodni i
distribution centers. montažni objekti i distributivni centri.
ƒ According to Beamon (1998), a supply chain ƒ Prema Beamon-u (1998), lanac snabdevanja
may be defined as an integrated process se može definisati kao integrisani proces u
wherein a number of various business entities kome se nalaze brojni različiti poslovni
(i.e., suppliers, manufacturers, distributors, entiteti (kao što su snabdevači, proizvođači,
and retailers) work together in an effort to: distributeri i trgovci) koji rade zajedno u
(1) acquire raw materials, (2) convert these cilju da: (1) nabavljaju sirovine, (2)
raw materials into specified final products, pretvaraju te sirovine u određene gotove
and (3) deliver these final products to proizvode i (3) isporučuju ove gotove
retailers. This chain is traditionally proizvode trgovcima. Ovakav lanac je
characterized by a forward flow of materials tradicionalno okarakterisan tokom
and a backward flow of information. materijala i povratnim tokom informacija.
ƒ According to Lummus and Vokurka (1999) ƒ Lummus i Vokurka (1999) smatraju da se
supply chain can be stated as: All the lanac snabdevanja može definisati kroz sve
activities involved in delivering a product aktivnosti koje se odnose na isporuku
from raw material through to the customer proizvoda do korisnika, a u njih spada
including sourcing raw materials and parts, snabdevanje sirovinama i delovima,
manufacturing and assembly, warehousing proizvodnja i montaža, skladištenje i
and inventory tracking, order entry and order praćenje zaliha, unos narudžbina i
management, distribution across all channels, upravljanje realizacijom narudžbine,
delivery to the customer, and the information distribucija duž svih kanala, isporuka
systems necessary to monitor all of these korisnicima i informacioni sistemi koji su
activities. Supply chain management neophodni za praćenje svih ovih aktivnosti.
coordinates and integrates all of these Upravljanje lancem snabdevanja koordinira
activities into a seamless process. It links all i integriše sve ove aktivnosti u jedan proces.
of the partners in the chain including Ono povezuje sve partnere u lancu
departments within an organization and the uključujući odeljenja unutar organizacije i
external partners including suppliers, carriers, spoljne partnere, kao što su snabdevači,
third-party companies, and information prevoznici, davaoci usluga i kompanije u
systems providers. oblasti informacionih sistema.

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ƒ According to Simchi-Levi at all (2000), ƒ Prema Simchi-Levi i ostalima (2000),


supply chain management is a set of upravljanje lancem snabdevanja predstavlja
approaches utilized to efficiently integrate niz pristupa koji se koriste za efikasno
suppliers, manufacturers, warehouses, and integrisanje snabdevača, proizvođača,
stores, so that merchandise is produced and skladišta i maloprodajnih objekata, tako da se
distributed at the right time, in order to roba proizvodi i distribuira u pravoj količini,
minimize system wide costs while satisfying na pravu lokaciju i u pravo vreme, sa ciljem
service level requirements. da se minimiziraju troškovi u sistemu dok se
ƒ In their work Lambert and Cooper (2000) zadovoljavaju zahtevi za opslugom.
used following definition: Supply chain ƒ Lambert i Cooper (2000) definišu upravljanje
management is the integration of key lancem snabdevanja kao integraciju ključnih
business processes from end user through poslovnih procesa od krajnjeg korisnika do
original suppliers that provides products, početnih snabdevača koji obezbeđuju
services, and information that add value for proizvode, usluge i informacije koje dodaju
customers and other stakeholders. vrednost za korisnike i ostale ulagače.
ƒ Mentzer (2001) defines supply chain is ƒ Mentzer (2001) definiše lanac snabdevanja
defined as a set of three or more entities kao niz od tri ili više entiteta (organizacionih
(organizations or individuals) directly ili pojedinačnih) koji su direktno uključeni u
involved in the upstream and downstream dvosmerne tokove proizvoda, usluga, finansija
flows of products, services, finances, and/or i/ili informacija od izvorišta do korisnika.
information from a source to a customer. Upravljanje lancem snabdevanja definiše kao
Supply chain management is defined as the sistemsku, strategijsku koordinaciju
systemic, strategic coordination of the tradicionalnih poslovnih funkcija i taktika koje
traditional business functions and the tactics se primenjuju u ovim poslovnim funkcijama
across these business functions within a unutar određene kompanije i unutar lanca
particular company and across businesses snabdevanja, sa svrhom dugoročnog
within the supply chain, for the purposes of poboljšanja performansi kako samih
improving the long-term performance of the kompanija tako i celokupnog lanca
individual companies and the supply chain as snabdevanja.
a whole. ƒ Min i Zhou (2002) posmatraju lanac
ƒ Min and Zhou (2002): “supply chain“ is snabdevanja kao integrisani sistem koji
integrated system which synchronizes a sinhronizuje niz međuzavisnih poslovnih
series of inter-related business processes in procesa u cilju da se: (1) nabavljaju sirovine i
order to: (1) acquire raw materials and parts; delovi; (2) ove sirovine i delovi transformišu u
(2) transform these raw materials and parts gotove proizvode; (3) dodaje vrednost ovim
into finished products; (3) add value to these proizvodima; (4) ovi proizvodi distribuiraju i
products; (4) distribute and promote these promovišu bilo prodavcima bilo korisnicima;
products to either retailers or customers; (5) (5) olakša razmena informacija između
facilitate information exchange among različitih poslovnih entiteta (kao što su
various business entities (e.g. suppliers, snabdevači, proizvođači, distributeri, logistički
manufacturers, distributors, third-party davaoci usluga i maloprodaja).
logistics providers and retailers). ƒ Frazelle (2002) smatra da lanac snabdevanja
ƒ According to Frazelle (2002) supply chain is predstavlja mrežu objekata (skladišta, fabrika,
the network of facilities (warehouses, terminala, luka, maloprodajnih objekata i
factories, terminals, ports, stores and homes), domaćinstava), transportnih sredstava
vehicles (trucks, trains, planes, and ocean (kamiona, vozova, aviona i okeanskih plovila)
vessels) and logistics information systems i logističkih informacionih sistema koji su
connected by an enterprise’s supplier’s povezani preko snabdevačevih snabdevača i
suppliers and its customer’s customers. korisnikovih korisnika.
ƒ Hensher and Brewer (2004) think that supply ƒ Hensher i Brewer (2004) smatraju da
chain management comprises all business upravljanje lancem snabdevanja obuhvata
and management activities that are used for celokupan niz poslovnih i upravljačkih
transforming input resources in products and aktivnosti koje se koriste za pretvaranje
services. ulaznih resursa u proizvode i usluge.

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Although difficulties in terminology defining Iako još uvek postoje problemi definisanja termina
concerning supply chains still exist, in literature vezanih za oblast lanaca snabdevanja, u literaturi je
there is relatively small number of papers that relativno mali broj radova koji konkretno
discuss this subject directly. Some of basic: razmatraju ovu tematiku. Neki od osnovnih su:
Lambert, Cooper and Pagh (1998), discuss Lambert, Cooper, Pagh (1998), koji razmatraju
differences between scope of logistic razlike između oblasti i definisanja logističkog
management, its defining and supply chain upravljanja i upravljanja lancem snabdevanja i daju
management, and they give management basic; osnovne komponente njegovog upravljanja;
Lummus and Vokurka (1999) give supply chain Lummus i Vokurka (1999) daju pregled definicija
definitions overview, their management, motives lanaca snabdevanja i njihovog upravljanja, motive i
and development phases, as well as examples of faze razvoja, kao i primere kompanija sa realnim
companies with real supply chains; Mentzer at all lancima snabdevanja; Mentzer i ostali (2001.), daju
(2001.), give overview and comments concerning pregled i komentare vezane za definicije lanaca
supply chain definitions given by different snabdevanja od strane različitih autora, njihove
authors, their classifications and points of view1; klasifikacije i aspekte posmatranja3; Tan (2001)
Tan (2001) gives a list of definition connected daje pregled definicija vezanih za upravljanje
with supply chain management and its scope lancima snabdevanja i njegove obuhvatnosti, sa
from the supply aspect (the emphasis is on aspekta snabdevanja (akcenat na strateškom izboru
strategic supplier selection), from production snabdevača), sa aspekta proizvodnje (akcenat na
aspect (the emphasis is laid on producer poboljšanju efikasnosti i konkurentske prednosti
efficiency and competitiveness, based on direct proizvođača oslanjajući se na kapacitete i
suppliers resoutces’ capacity and technology), tehnologiju neposrednih snabdevača) i sa aspekta
and transport and logistic aspects in retail and transporta i logistike u oblasti veleprodaje i
gross sale (the emphasis is on physical maloprodaje (akcenat na fizičkoj distribuciji i
distribution and integrated logistic). integrisanoj logistici).

From the given review, it can be concluded that Iz datog pregleda, može se zaključiti da još uvek ne
there is no generally accepted supply chain postoji opšte prihvaćena definicija lanca
definition neither its management definition2. snabdevanja, niti njegovog upravljanja4. Prema
According Vlajić, (2005), that is a consequence Vlajić, (2005), to je posledica kompleksnosti i
of supply chain complexity and diversity – raznovrsnosti lanaca snabdevanja – u odnosu na
concerning product/industry type and vrstu i karakteristike proizvoda/industrije, ciljno
characteristics, target market (national or global), tržište (nacionalno ili svetsko), politiku i izvore
politics and supply resources, number of snabdevanja, broj članova i njihov uticaj na rad
members and their influence on chain lanca, njihovu geografsku poziciju, veličinu, načine
functioning, geographical position, dimension, realizacije informacionih tokova, obuhvaćenost ili
way of information flow realization, comprising neobuhvaćenost finansijskih i povratnih robnih
or not comprising financial and reverse goods tokova i sl. Ipak, može se zaključiti da lanac
flows etc. Yet, it can be concluded that supply snabdevanja obuhvata sve učesnike od početnog
chain comprises all participants from starting snabdevača, pa do krajnjeg korisnika, koji su
supplier to final user, all connected by material povezani: tokom materijala, povratnim tokom
and reverse material flaw, information flaw materijala, informacionim tokovima (upravljačkim i
(managing and controlling), and financial flaw. kontrolnim) i finansijskim tokovima, a da se
Also, it can be concluded that supply chain upravljanje lanacem snabdevanja odnosi na
management is related to all members activities integraciju, koordinaciju i sinhronizaciju aktivnosti
and processes integration, coordination and i procesa kod svih učesnika lanca na različitim
synchronization, on different levels from nivoima – od strateških, preko taktičkih, pa do
strategically, tactical to operational activities,

3
Prema njima, definicije upravljanja lancem snabdevanja se mogu
1
Definition of supply chain management differ across authors, they klasifikovati na tri kategorije: kategorija upravljačke filozofije,
can be classified into three categories: a management philosophy, kategorija implementacije upravljačke filozofije i niz upravljačkih
implementation of a management philosophy, and a set of procesa.
4
management processes. Čak ni definicija lanca snabdevanja i upravljanja lancem
2
Even definition of supply chain, and supply chain management, snabdevanja koju je dala organizacija Council of Supply Chain
proposed by Council of Supply Chain Management Professionals Management Professionals nije zvanična, opšte prihvaćena (www.
isn't official nor wider accepted (www. cscmp.org). cscmp.org).

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always respecting the fact that any chain's operativnih aktivnosti, pri čemu se stalno mora
member has influence on total expenses and on respektovati činjenica da svaki član lanca utiče na
product/service value for final user. Naturally, visinu ukupnih troškova i na vrednost
the aim of supply chain management is raising proizvoda/usluge za krajnjeg korisnika. Naravno,
its profitability, and that can be done by raising cilj upravljanja lancem snabdevanja je podizanje
or maintaining its competitiveness level i.e. by njegove profitabilnosti, što se može ostvariti samo
raising the user service level on one side and preko podizanja ili održavanja nivoa konkurentnosti
by lowering total chain expenses on another tj. preko podizanja nivoa opsluge korisnika sa jedne
side. For achieving aim has been defined, it is strane i snižavanja ukupnih troškova lanca sa druge
necessary to fulfill series of prerequisites that strane. Za postizanje zadatog cilja neophodno je
are connected with smooth flows of goods, ispuniti niz preduslova vezanih za neometano
information and capital. funkcionisanje robnih, informacionih i finansijskih
tokova.

2.3. Components of supply chain 2.3. Komponente lanca snabdevanja

Supply chains scope and configuration are in close Obuhvatnost i konfiguracija lanaca snabdevanja su u
correlation with different definitions of the chain bliskoj korelaciji sa različitim definicijama samog
itself. Apart from definitions mentioned, in some lanca. Pored navedenih definicija, u nekim radovima
papers, for instance, overview of supply chains is se, na primer, lanci snabdevanja sagledavaju sa
given from the aspect of ownership, and the chain aspekta vlasništva, pa se definiše lanac snabdevanja
is defined in narrow and broader sense. Supply u užem i u širem smislu. Lanac snabdevanja u užem
chain in narrow sense is related to big company smislu se odnosi na veliku kompaniju sa
with agencies on different locations, often in poslovnicama koje se nalaze na različitim
different countries, and such chain is called lokacijama, često u različitim državama i takav tip
intraorganisational supply chain. Supply chain in lanca se naziva intraorganizacioni lanac snabdevanja.
broader sense consist from two or more legally Lanci snabdevanja u širem smislu se sastoje iz dve ili
independent organizations which are connected by više pravno nezavisnih organizacija, koje su
material, information and finance flows, and such povezane tokovima materijala, informacija i finansija
chain is often called interorganisational supply i takav tip lanca se često naziva interorganizacioni
chain. There are also papers in which the emphasis lanac snabdevanja. U drugim radovima, pri
is given on configuration, processes, organization, sagledavanju lanca snabdevanja se naglašava
management strategy, or on particular flow njegova konfiguracija, ili procesi, ili organizacija, ili
(goods, information, finance) etc. However, upravljačka strategija iIi samo jedna vrsta toka
adequate overview is not possible without having (robni, informacioni ili finansijski) i slično.
in mind all mentioned facts. Hence, according to Međutim, adekvatno sagledavanje lanca snabdevanja
Lambert (1998), complete overview of supply nije moguće bez uzimanja u obzir svih navedenih
chain is not possible without analysis of three key činilaca. Tako, prema Lambert-u (1998), potpuno
components: sagledavanje lanca snabdevanja nije moguće bez
sagledavanja njegove tri osnovne komponente:
ƒ Supply chain network structure, by which key
supply chain members are identified, ƒ Strukture lanca snabdevanja, kojom se
structural dimensions of the network and types identifikuju ključni članovi lanca, utvrđuje se
of process links across supply chain are strukturna dimenzije mreže i tipovi poslovnih
determined; veza u procesima;
ƒ Supply chain key business processes5, by ƒ Ključnih poslovnih procesa6 u lancu
which relationships with customers are snabdevanja, kojima se definišu odnosi sa
defined , ways of cooperation, information korisnicima, načini saradnje, realizacija
and goods flows realization, customer service informacionih i robnih tokova, nivo opsluge
level, production, procurement, placement, korisnika, proizvodnja, snabdevanje i plasman,
product development etc; razvoj proizvoda i sl;

5 6
Seven key bussiness processes in supply chain are identifyed by Članovi Global Supply Chain Forum-a identifikovali su sedam
members of Global Supply Chain Forum (Lambert, 1998) ključnih poslovnih procesa u lancu snabdevanja (Lambert, 1998.)

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ƒ Supply chain management components, which Upravljačkih komponenti u lancu, koje se


are defined through visible and measurable definišu kroz vidljive i merljive komponente
components by which management and control preko koji se realizuje upravljanje i kontrola
are realized (physical and technical group) and (fizička i tehnička grupa) i komponente koje
components that describe organizational opisuju organizaciono ponašanje (upravljačke i
behavior (managerial and behavioral behaviorne komponente).
components).
Ovakav pristup sagledavanju lanaca
This approach to supply chain overview enable snabdevanja omogućava potpuno sagledavanje
complete overview of the most important elements najvažnijih elemenata iz kojih se sastoji lanac,
that create supply chain, and by which it is possible a na bazi kojih je moguće razviti koncept lanca,
to develop chain concept, define its scope from the definisati njegovu obuhvatnost sa aspekta
aspect of participant as well of goods, information učesnika i robnih, informacionih i finanskijskih
and financial flaws, that is modeling process tokova, što predstavlja polaznu tačku za
starting point. modeliranje.

3 SUPPLY CHAIN PERFORMANCES 3. PERFORMANSE LANACA SNABDEVANJA

Various approaches to defining supply chain U literaturi se mogu naći različiti pristupi
performances, their categorization, definisanju performansi lanaca snabdevanja,
quantification, etc. can be found in literature. In njihove kategorizacije, kvantifikacije i slično. U
this section, subject of key chain performances ovoj tački biće ukratko predstavljena
selection will be presented with overview of problematika izbora ključnih performansi lanca
performances and performance measures which sa pregledom performansi i mera performansi
are being tracked on chain level, namely units koje se najčešće prate na nivou lanca, to jest
which appear in papers dedicated to theoretical pojavljuju u radovima koji su posvećeni
problems of performances’ selection and teorijskoj problematici izbora performansi i
adequate performance measurement. adekvatnih mera performansi.

3.1 Aspects of supply chain performances 3.1 Pristupi definisanju i kategorizaciji


defining and categorization performansi lanca snabdevanja

Many papers dedicated to performance analysis U raspoloživoj literaturi se može naći mnogo
and classification (mostly at single company radova posvećenih analizi i klasifikaciji
level) can be found in available literature, but performansi (najčešće na nivou jedne kompanije,
there is only a small number of researches ali je malo istraživanja bilo posvećeno merama
dedicated to supply chain performances measures performansi lanaca snabdevanja (Lambert i i
(Lamber and Pohlen, 2001). Pohlen, 2001).

According to Vidovic (1997), performances in Prema Vidoviću (1997), performanse u


generalized sense represent a term which uopštenom smislu predstavljaju termin čije
meaning can be used as a common denominator značenje se može koristiti kao zajednički
of various ratios, parameters, characteristics and imenitelj različitih koeficijenata, parametara,
measurers, while in techniques they represent a karakteristika i izmeritelja, dok u tehnici
concept used to describe specific properties predstavljaju pojam kojim se opisuju određene
(characteristics) of elements and systems. The osobine (karakteristike) elemenata i sistema.
very value of the performance is represented by Sama vrednost performanse se predstavlja merom
performance's measurement, measure and a performanse, izmeriteljem, pokazateljem koji
pointer which describes relevant criteria in a opisuje relevantni kriterijum na jasno definisan
precisely defined way. A single performance can način. Jedna perfomansa može imati više
contain more than one different measure. različitih mera. Prema Beamonu (1999) mere
According to Beamon (1999) performance performansi (ili sistem mera performansi) se

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measures (or performance measurement system) koriste za utvrđivanje efektivnosti i/ili


is used to determine the efficiency and/or efikasnosti sistema, ili za poređenje alternativa
effectiveness of an existing systems, or to ili za projektovanje datih sistema kroz
compare competing alternative systems or to određivanje vrednosti varijabli odlučivanja
design proposed systems, by determining the koje daju najpoželjniji nivo (najpoželjnije
values of the decision variables that yield the nivoe) perfomansi. U odnosu na posmatrani
most desirable level(s) of performance. In regard sistem, u literaturi se mogu naći različite
to the observed system, various performance klasifikacije performansi i njihovih mera. Iz
classifications and their measures can be found in tog razloga se, sa aspekta logističkog sistema,
literature. Therefore, from the logistical system različiti autori opredeljuju za različite
aspect, different authors choose different definicije i klasifikacije.
definitions and classifications.
Prema Chow-u i ostalima (1994),
According to Chow at all (1994), conceptually, konceptualno, logističke performanse se mogu
logistic performances may be viewed as a subset tretirati kao podskup jednog šireg pojma
of the larger notion of firm or organizational performansi na nivou kompanije ili u okviru
performance. Concerning this aspect, they are organizacije. Gledajući sa tog aspekta, one su
multi-dimensional and, as such, then can be multidimenzionalne i kao takve se mogu
classified on soft and hard, where: klasifikovati na meke i tvrde, pri čemu:

ƒ Soft performance measures usually represents ƒ meke performanse najčešće predstavljaju


customer perception about customer service percepciju korisnika o realizovanoj usluzi i
and they are related to effectiveness and govore o efektivnosti i efikasnosti;
efficiency; ƒ tvrde performanse mogu da se prikupe
ƒ Hard performance measures can be easy, lako, tačno i sa malim troškovima, a potom
accurate and inexpensive to collect, and than i eventualno porede sa performansama
they can be eventually compared with other ostalih kompanija (najčešće se radi o
companies performances (in most cases they elementima finansijske statistike i
are represented by financial statistic and cost elementima statistike troškova).
accounting elements). ƒ U radovima u kojima se logistički sistemi
ƒ In papers where logistic systems are viewed posmatraju sa aspekta teorije sistema,
from the aspect of system theory, logistic logističke performanse se mogu
performances can be classified on (Vidović, klasifikovati na (Vidović, 1997.):
1997.): ƒ interne (predstavljaju "unutrašnje"
ƒ internal (they represent "inner" characteristics karakteristike logističkih podsistema i
of logistic subsystems and relate to technical- odnose se na tehničko-tehnološke,
technological, organizational, economical and organizacione, ekonomske i druge
other relevant characteristics of this systems); relevantne karakteristike ovih sistema);
ƒ external (they represent a "result" of logical ƒ eksterne (predstavljaju "rezultat"
system functioning and a reflection of quality funkcionisanja logističkog sistema i odraz
level and economy of realization of logistical nivoa kvaliteta i ekonomičnosti realizacije
processes, in other words, they are the logističkih procesa, odnosno, one su odraz
reflection of logistic system and a way it logističkog sistema i načina njegovog
functioning in an environment. funkcionisanja u okruženju. Istovremeno,
Simultaneously, external performances are eksterne perfomanse su kompleksne
complex multi-attribute functions of internal višeatributne funkcije internih
performances). performansi).

According to him, the ideas of internal and Prema njemu, pojmovi internih i eksternih
external performances depend on observation performansi zavise od nivoa posmatranja i
level and closure of system as a whole, so they obuhvatnosti sistema kao celine, te ih treba
should be perceived provisory. Likewise, this shvatiti krajnje uslovno. Isto tako, navedeni
author categorizes main performances in autor kategorizuje osnovne performanse u
logistical systems into four groups: safety of logističkom sistemu na četiri grupe: bezbednost

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logistical processes and their relation to the eco- logističkih procesa i odnos prema eko-
system, techno-exploitation performances, sistemu, tehno-eksploatacione performanse,
service level7 and logistical costs; servis stepen9 i logistički troškovi;

Frazelle (2002) categorize performances Frazelle (2002) kategorizuje performanse prema


according to logistic activities8: financial, quality logističkim aktivnostima10 i to na performanse u
and productivity performance measures and cycle finansijskom i kvalitativnom domenu, domenu
time performance measures. produktivnosti i performanse koje se mere u
odnosu na vremensku komponentu.
Concerning the fact that supply chain is a broader
system than logistics, performances and their S obzirom da je lanac snabdevanja širi sistem u
measures which will match the nature of the odnosu na logistiku, potrebno je razmotriti i
chain should be considered. However, there are definisati performanse i njihove mere koji će
many problems related to the field: (Vlajić, odgovarati prirodi lanca. Međutim, postoji više
2005): problema koji se dotiču ove oblasti (Vlajić,
2005):
1. Problem of identifying, defining and
monitoring performances on supply chain 1. Problem identifikovanja, definisanja i
level, which comes from different definitions praćenja performansi na nivou lanca, koji
of supply chain, and therefore the processes proizilazi iz različitog definisanja lanca
which are realized in it. Besides, many snabdevanja, a samim tim i procesa koji se u
techniques and measures described in njemu realizuju. Pored toga, mnoge tehnike i
literature are designed for performance mere koje su opisane u literaturi su
measurement development in companies, but namenjene za razvoj mera performansi za
not for supply chains; kompanije, a ne za lance snabdevanja;
2. Problem of selection performances measures 2. Problem izbora mera za vrednovanje
for evaluation of supply chain, it's members performansi lanca snabdevanja, njegovih
or member groups from the aspect of članova ili grupacija članova sa aspekta
meaning, computing method, data gathering značenja, načina proračunavanja, sakupljanja
and likewise. Measures selected as podataka i sl. Izabrane mere za vrednovanje
performance measures must be viewed from performansi se moraju posmatrati sa istog
the same aspect in the whole chain and with aspekta u celom lancu i kod svih učesnika;
all members; 3. Problem identifikacije i definisanja mera
3. Problem of identification and performance performansi, kao i sprovođenja merenja
measures definition, and measurement shodno potrebama individualnih kompanija,
conducting pursuant to needs of individual pri čemu se njihovi rezultati (najčešće) ne
companies, where their results (most often) dele sa ostalim učesnicima lanca - gubi se iz
are not shared with other chain members – it vida da svaki učesnik dodaje vrednost
is overlooked that every member adds value proizvodu/usluzi za krajnjeg korisnika i da
to a product/service for the final customer, fokus treba biti na krajnjem korisniku; mere
and that the focus should be put on the final performansi moraju biti tako definisane da
customer; performance measurements must odražavaju zajedničke ciljeve svih, a ne samo
be defined so that they reflect common goals jednog učesnika u lancu;
of all, not only one chain member. 4. Problem koji nastaje kada usled
4. Problem which arises when, due to the kompleksnosti procesa koji se realizuju u
complexity of process which is being realized lancu snabdevanja nije moguće primeniti
in the supply chain, it is not possible to apply samo jednu meru performansi, već se mora
only one performance measure, but primeniti odgovarajući sistem mera
corresponding system of performance performansi (kao što su proračunske šeme,
measurements has to be applied (like

9
Servis stepen se još naziva nivo opsluge korisnika, kvalitet
7
Service level is also denoted as customer service level, service opsluge korisnika itd.
10
quality, etc. Osnovni logističke aktivnostii procesi su: odziv na zahteve
8
Basic logistic activity are: customer response, inventory planning korisnika, planiranje i upravljanje zalihama, snabdevanje, transport,
and management, supply, transportation and warehousing. distribucija i skladištenje.

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computation schemes, schemes based on šeme bazirane na pravilima ili ciljne šeme);
rules, or targeted schemes); performance sistem mera performansi se sastoji iz više
measurement system consists of several različitih mera performansi koje su povezane
different performance measures which are različitim relacijama;
connected with various relations; 5. Problem česte primene samo finansijskih
5. Problem of frequent use of only financial performansi u praksi koje ne daju
performances in practice which do not give sveobuhvatnu sliku kvaliteta funkcionisanja
the whole picture of supply chain functioning lanca snabdevanja (tek sa primenom nekih
quality (only when some no financial nefinansijskih performansi se može uočiti
measures are applied relations with physical povezanost za realizacijom fizičkih procesa
processes, and material flows may be tj. materijalnih tokova u lancu snabdevanja);
perceived) 6. Problem retrospektivnog tretiranja mera
6. Problem of retrospective performance performansi (obično samo u kontrolne
measures treatment (usually just for control svrhe), a ređe razmatranje mera perfomansi u
purposes), and rarely viewing performance kontekstu budućeg razvoja lanca snabdevanja
measures in context of future supply chain itd.
management development, etc.
Može se zaključiti da nedostatak odgovarajućih
It can be concluded that a lack of adequate mera performansi u lancu snabdevanja,
performance measures in supply chains, wrong or pogrešnog ili raličitog načina njihove
different way of their quantification, results in kvantifikacije rezultuje greškama u ispunjavanju
mistakes in fulfilling consumer demands and/or zahteva korisnika i/ili njihovih očekivanja,
consumers expectations, in local performance lokalnom optimizacijom performansi jednog
optimization of a single chain member or a single učesnika lanca ili jedne celine u kompaniji,
group in a company, in missed possibilities for ispuštenim mogućnostima za podizanje
boosting chain competivity and in conflicts in konkurentnosti lanca i konfiliktima u lancu
supply chains. (Lambert and Pohlen, 2001.) snabdevanja (Lambert i Pohlen, 2001.)

3.2 Defining of supply chain performances and 3.2 Definisanje performansi i mera
performance measures – literature review performansi lanca snabdevanja – pregled
literature
Besides traditional question of "what to
measure", "when to realize the measuring" and Pored tradicionalnih pitanja »šta treba meriti«,
"how to realize the measurement", the problem of »kad realizovati merenje« i »kako realizovati
performances and performance measures merenje«, problematiku utvrđivanja, definisanja i
identification, defining and tracking in the supply praćenja performansi i njihovih mera u lancu
chain complicates even more the complexity of snabdevanja usložnjava kompleksnost samog
the chain. According to Beamon (1999), supply lanca. Prema Beamon-u (1999), mere
chain performance measurements must have performansi lanca snabdevanja moraju imati
following characteristics: sledeće karakteristike:

ƒ Inclusiveness: all supply chain pertinent ƒ Sadržajnost (obuhvatnost): merama


aspects should be enclosed by performance performansi treba da budu obuhvaćeni svi
measures, so that the similar performance relevantni aspekti lanca snabdevanja, kako bi
level can be achieved in the chain itself and se osigurao sličan nivo performansi i u
at its members. samom lancu i kod njegovih članova.
ƒ Universality: performance measures should ƒ Univerzalnost: mere performansi treba da
allow comparison under various operating budu poredive u različitim uslovima rada
conditions, so that comparison by concurrent sistema, kako bi se omogućilo poređenje sa
systems can be achieved. konkurentskim sistemima.
ƒ Measurability: all data on which performance ƒ Merljivost: svi podaci na kojima se bazira
measurement is based on have to be merenje performansi moraju biti merljivi,
measurable, so that an accurate and forehand kako bi se omogućilo tačno i pravovremeno
evaluation of performances can be enabled. vrednovanje performansi.

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ƒ Consistency: performance measures must be ƒ Konzistentnost: mere performansi moraju biti


consistent with organization goals, so that an konzistentne sa ciljevima organizacije, kako
overview of the whole supply chain bi se omogućio uvid u performanse celog
performances can be achieved with lanca snabdevanja sa uvažavanjem
organization goals in mind organizacionih ciljeva

There is a small number of papers in available U raspoloživoj literaturi postoji manji broj radova
literature dedicated to this subject, where the koji su posvećeni ovoj problematici, a kao
most important papers come from Stewart značajniji se mogu izdvojiti radovi Stewart-a
(1995), Beamon (1999), Lambert and Pohlen (1995), Beamon-a (1999), Lambert-a i Pohlen-a
(2001), Stadler and Kilger (2002), Gunasekarean (2001), Stadler-a i Kilger-a (2002),
at all (2004), in which individual performances Gunasekarean-a i ostalih (2004), u kojima se
and performance measures are presented. in ističu pojedine performanse i mere performansi
Table 2. (Tabela 2).

Table 2 Key supply chain performances overview, by authors


Tabela 2 Pregled klučnih performansi u lancu snabdevanja prema autorima
Supply Chain
Performance

Inventories
Responsiv.

Assets and

realization

Flexibility

utilization
Author/performance

Capacity
Delivery

Time of
activity
Costs
Stewart (1995) * * * *
Beamon (1999) * * * *
Stadler and Kilger (2002) * * * *
Gunasekaran at all (2004) * * * * * * *

Accents on different individual performances can Iz tabele 2. se može videti različito naglašavanje
be seen from table 2. (i.e., in all of the presented pojedinih performansi (na primer, u svim
papers supply chain costs and response are razmatranim radovima se naglašavaju troškovi i
emphasized, while resource capacity usage is odziv lanca snabdevanja, dok se samo u jednom
treated as a significant performance in only one radu iskorišćenje kapaciteta resursa tretira kao
paper). Of course, it is a consequence to the very bitna performansa). Naravno, to je posledica
definition of the supply chain and its samog definisanja lanca snabdevanja i njegovih
characteristics. Although every supply chain is konkretnih karakteristika. Mada je svaki lanac
special, some performances and performance snabdevanja jedinstven, neke performanse i mere
measurements can be applied in most of cases, performansi se mogu primenjivati u većini
and can be grouped in four categories according slučajeva i mogu se grupisati u četiri kategorije u
to matching performance measurements. (source: skladu sa odgovarajućim merama performansi,
Stadler and Kilger, 2002.), (Table 3): (Tabela 3):

Table 3. Performance and performance measures


Tabela 3 Performanse i mere perfomansi (izvor: Stadler i Kilger, 2002.)
Performances Performance measures
Delivery On time Forecast Order
Service level Order fill rate
Performance delivery accuracy lead time
Supply Chain Planning cycle Order lead
Flexibility
Responsiveness time time
Assets and Inventory
Asset turns Inventory turns
Inventories age
Cost of goods Warranty costs
Costs
sold

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At the other hand, according to Gunasekarean at all Sa druge strane, prema Gunasekarean-u i ostalima
(2004), performance measures can be seen in context (2004), mere performansi se mogu klasifikovati u
of the supply chain processes (plan, source, odnosu na procese u lancu snabdevanja (planiranje,
make/assemble and delivery) and hierarchical level snabdevanje, proizvodnja/montaža i isporuka) i u
(operational, tactical and strategic), (Table 4). It can odosu hijerarhijski nivo odlučivanja (operativni,
be noticed from table 4. that some of the taktički, strateški), (Tabela 4). Iz tabele 4. se može
performance measurements can be treated as primetiti da se pojedine mere performansi mogu
strategically as well as tactical (for example, tretirati i kao strateške kao i taktičke (na primer,
flexibility of service system to meet customer needs, fleksibilnost sistema da ispuni zaheve korisnika, cene
supplier pricing against market) or as tactical and snabdevača u odnosu na tržište) odnosno i kao
operating (for example, human resource taktičke i kao operativne (na primer, produktivnost
productivity, percentage of defects). The reason for radne snage, procenat oštećenja). Razlog dvojakoj
dual qualification of performance measures lies in pripadnosti mera performansi leži u tome što se na
the fact that the targeted performances (results that a višem nivou obično definišu ciljne performanse
supply chain is trying to reach) are most often (rezultati koje lanac snabdevanja teži da ostvari), dok
defined on a higher level, while current results se sa nižeg nivoa prate i kontrolišu trenutno
(performance control levels) are tracked from the postignuti rezultati (kontrolne mere performansi).
lower level.

Table 4 Supply chain performance metric


Tabela 4 Mere performansi u lancu snabdevanja
Supply Chain Performance Measures
Processes Strategic level Tactical level Operational level
Plan - Level of customer - Customer query time, - Order entry methods,
perceived value of - Product development cycle time - Human resource
product, - Accuracy of forecasting productivity
- Variances against techniques, - ...
budget, - Planning process cycle time
- Order lead time, - Planning process cycle time,
- Information processing - Order entry methods,
cost, - Human resource productivity
- Product development - ...
cycle time,
- ...
Source - Supplier lead-time - Efficiency of purchase order cycle - Supplier pricing against
against industry norm, time, market,
- Quality level - Supplier lead-time against - Adherence to developed
- Cost saving initiatives, industry norm, schedule
- Supplier pricing against - Supplier pricing against market, - Ability to avoid
market - Efficiency of cash flow method, complaints
- .... - Capacity flexibility - ...
- ...
Make/Assemble - Range of products and - Percentage of defects, - Percentage of defects,
services - Cost per operation hour, - Cost per operation hour,
- Capacity utilization, - Human resource
- ... productivity index
- ...
Deliver - Flexibility of service - Flexibility of service system to - Delivery reliability
system to meet customer meet customer needs, performance
needs, - Effectiveness of enterprise - Quality of delivered
- Effectiveness of distribution planning schedule goods,
enterprise distribution - Percentage of finished goods in - On time delivery of
planning schedule transit, goods,
- ... - Delivery reliability performance - Percentage of urgent
- ... deliveries,
- ...

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Similar classification was given by Stewart as Sličnu podelu daje i Stewart još 1995. godine, koji
early as 1995., who gives performance po identifikovanim procesima u lancu snabdevanja
measurements from both customers and supply (planiranje, snabdevanje, proizvodnja i isporuka)
chain member perspective by identified processes daje mere performansi iz perspektive korisnika i
in supply chain (plan, source, make and deliver). učesnika u lancu snabdevanja. On posebno izdvaja i
He also isolates the total supply chain ukupne performanse lanca snabdevanja, pri čemu
performance, while, as key measures, he kao glavne mere izdvaja odziv lanca snabdevanja
emphasizes supply chain response (customer's (korisnički aspekt), ukupne troškove lanca
aspect), total supply chain costs and warranty snabdevanja i troškove garancije. Sa druge strane,
cost. On the other side, for the needs of supply za potrebe benchmarking-a lanaca snabdevanja,
chain benchmarking, similar to Stadler and slično kao i Stadler i Kilger (2002) ovaj autor
Kilger (2002), this author isolates four main izdvaja četiri glavne performanse – performansu
performances – delivery performance, flexibility isporuke, fleksibilnost i odziv lanca, logističke
and responsiveness, logistic costs and asset troškove i upravljanje kapitalom.
management.
Obzirom na dati pregled perfomansi, u daljem
Considering given performance overview, basic tekstu će biti ukratko date osnove definicije i mere
definitions and key performances measurements ključnih performansi – performanse isporuke,
will be presented further in the text – delivery, performanse fleksibilnosti, performanse troškova i
flexibility, costs and asset performance. performanse kapitala.

3.2.1. Delivery Performance 3.2.1. Performansa isporuke

Delivery performance is one of most important Performansa isporuke je jedna od najvažnijih


measure for total supply chain performance. performansi lanca snabdevanja. Značaj ove
Significance of this performance can be seen performanse se može videti kroz njen uticaj na
through impact on sales to customers and prodaju korisnicima, a samim tim i na
therefore on competitive position of the supply konkurentnost lanca snabdevanja sa jedne strane, i
chain on the one hand and through possibility to kroz mogućnost da se upravljanjem lancem
affect on delivery quality by supply chain snabdevanja deluje na njen kvalitet. Prema Stadler-
management, on the other hand. According to u i Kilger-u (2002), performansa isporuke se mora
Stadler and Kilger (2002), delivery performance meriti kroz odstupanje stvarnog trenutka isporuke
has to be measured in terms of the actual delivery od trenutka isporuke koji zahteva korisnik. U
date compared to the delivery date requested by literaturi se mogu naći različite mere za ovu
the customer. In literature can be found different performansu, kao što su: opsluga korisnika, stepen
measures of that performance, like: service level, ispunjavanja narudžbina korisnika, pravovremenost
order fill rate, on time delivery, forecast isporuke, tačnost prognoze, ciklus narudžbine i
accuracy, order lead-time etc. These measures drugo. Kvantifikacija navedenih mera se može
can be quantified in several ways. izvršiti na više načina.

Service level can be seen as: Opsluga korisnika, se može izraziti kao:

ƒ Event oriented measure (α-service level), ƒ Mera orijentisana na događaj (α-nivo


which is based on probability that incoming opsluge), koja se bazira na verovatnoći
order can be fulfilled completely from stock kompletnog ispunjavanja zahteva korisnika u
in predefined period length (day, week, order datom periodu sa postojećih zaliha u
cycle, etc) (Tempelmeier, 2000; Stadler and određenom vremenskom periodu (dan,
Kilger, 2002). According to Tempelmeier nedelja, ciklus narudžbine i sl) (Tempelmeier,
(2000), there are two versions of this 2000; Stadler i Kilger, 2002). Tempelmeier
measure, with different respect to the time (2000) dodatno navodi u svom radu da
interval within which the customer arrives. In postoje dve verzije tretiranja ove mere, koje
the first case, it can be considered that the se razlikuju po tome kako se tretira period u
customer randomly finds a systems in given kome se posmatra nailazak korisnika. U
time interval (upper definition), prvom slučaju, može se smatrati da korisnik

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while in the other case, the time interval proizvoljno nailazi u sistem u datom vremenskom
can be treated as a customer order cycle. intervalu (gornja definicija), dok se u drugom
Then α can be treated as a probability of a slučaju taj vremenski interval može tretirati kao
stock out within an order cycle. The way ciklus naručivanja korisnika. Tada se α može
of computing α level of service calls an tretirati kao verovatnoća nedostatka zaliha unutar
adequate backup reserve level treatment – ciklusa naručivanja korisnika. Način
in the first case, reserve backup level must proračunavanja α nivoa opsluge trazi i adekvatno
be selected in the way that it satisfies tretiranje nivoa zaštitnih zaliha – u prvom slučaju
variable α, while it is selected in regard of se zaštitni nivo zaliha mora tako izabrati da
customer demands probability distribution zadovolji određenu vrednost α, dok se u drugom
during delivery term in the second case. slučaju određuje u odnosu na raspodelu
ƒ Quantity oriented measure (β-service verovatnoće zahteva korisnika tokom roka
level), defined as the proportion of isporuke.
incoming order quantities that can be ƒ Mera orjentisana na količinu (β-nivo opsluge),
fulfilled from inventory on hand koja se definiše kao procenat količina robe koje
(Tempelmeier, 2000; Stadler and Kilger, zahtevaju korisnici, a koje mogu biti ispunjene sa
2002). Tempelmeier (2000) define this postojećih zaliha (Tempelmeier, 2000; Stadler i
measure in the same way, but he respect Kilger, 2002). Tempelmeier (2000) na isti način
time component, too (demand that is definiše ovu meru, ali uz respektovanje i
delivered without delay). This measure vremenske komponente (zahtevi koji mogu biti
can be used to determine stock out event, ispunjeni bez odlaganja). Ova mera pruža uvid u
but also for determine number of nedostatak zaliha, ali isto tako i u broj korisnika
customers who is not serviced or partially koji nisu opsluženi ili su delimično opsluženi.
serviced. ƒ Mera orjentisana i na vreme i količinu (γ-nivo
ƒ Time and quantity oriented measure (γ- opsluge), koja se bazira na količinama koje su
service level), which is based on quantity tražene, a ne mogu se isporučiti sa postojećih
that cannot be met from stock and the time zaliha i vremenu potrebnom da se zahtevi
it takes to meet the demand (Stadler and korisnika realizuju(Stadler i Kilger, 2002). Ova
Kilger, 2002). This measure is rarely used mera se retko se koristi u praksi (Tempelmeier,
in practice (Tempelmeier, 2000) 2000).

Some studies shows (Stewart, 1995) that exist Prema sprovedenim studijama (Stewart, 1995),
correlation between inventory and delivery-to- identifikovana je korelacija između nivoa zaliha u
request performance – high inventory level sistemu i performanse isporuke - visokim nivoima
enable high customer service level (Mason- zaliha se obično postiže željena opsluga korisnika
Jones and Towill, 1999) (Mason-Jones i Towill, 1999.)

Order fill rate is measure similar to α-service Stepen ispunjavanja narudžbine korisnika se
level. According to Stadler and Kilger (2002), može tretirati slično kao i i α nivo opsluge
this measure can be described as the percentage korisnika. Prema Stadler-u i Kilger-u (2002) ona
of ship-to-stock orders shipped within 24 hours. predstavlja procenat isporuke traženih proizvoda
sa zaliha u toku 24h.
On time delivery is another measure of delivery
performance and this measure can be seen from Pravovremenost isporuke je takođe jedna od
two aspects: mera performansi isporuke, a koja se može
tretirati sa dva aspekta:
ƒ Customer’s aspect – on time delivery
(Delivery-to-request date) is defined as the ƒ Korisnički aspekt – pravovremenost isporuke
proportion of orders delivered on or before se definiše kao procenat narudžbina koje se
the date requested by the customer (Stewart, mogu isporučiti pre ili u vremenskom
1995; Stadler and Kilger 2002). A low trenutku koji je zahtevao korisnik (Stewart,
percentage of on time deliveries indicates 1995; Stadler i Kilger, 2002). Nizak procenat
that the order promising process is not pravovremenih isporuka ukazuje na
synchronized with the execution process in nesinhronizovanost obećanog roka isporuke
transport and/or production (Stadler and

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Kilger 2002). However, there is a question – sa samim planom realizacije isporuke (u


is orders delivery before date requested transportu i/ili proizvodnji). Međutim,
convenient for customer? According to postavlja se pitanje – da li prevremena isporuka
Vlajic (2005), this situation can be uvek odgovara i korisniku? Prema Vlajić
convenient for vendor (if this situation is (2005), ova situacija je pogodna za isporučioca
vendor organization and planning result), but (ako je to posledica njegove organizacije i
it doesn’t mean that it is good for customer, planiranja), a ne mora da znači da odgovara i
too. korisniku.
ƒ Vendor's aspect - on time delivery (Delivery- ƒ Gledano sa aspekta isporučioca, prema
to-commit date) is defined as is the Stewart-u (1995), ona se definiše kao
percentage of orders that are fulfilled on or procenat narudžbina koje su ispunjene pre ili
before the original schedule or committed po predviđenom rasporedu/obećanom
date (Stewart, 1995). trenutku isporuke.

Forecast accuracy measures the ability to Tačnost prognoze meri tačnost prognoziranja
forecast future demands and it relates forecasted budućih zahteva i sagledava se iz odnosa
quantities to actual quantities (Stadler and Kilger, prognoziranih količina i stvarnih količina
2002). Low forecast accuracy have different (Stadler i Kilger, 2002). Niska tačnost prognoze
consequences on supply chain (for example, ima mnogobrojne posledice po rad lanca
Bullwhip effect appearance – Vlajić, 2005). snabdevanja (na primer, pojava Bullwhip efekta -
Vlajić, 2005).
From the customer point of view, order lead-time
represent average time interval from the date the Sa korisničkog aspekta, ciklus narudžbine
order is placed to the date the customers receives predstavlja prosečan vremenski interval od
the shipment (Stadler and Kilger, 2002; trenutka plasiranja narudžbine do trenutka
Gunasekaran at all, 2004). Time span of order isporuke robe korisniku (Stadler i Kilger, 2002;
cycle can influence the supply chain concurrency Gunasekaran i ostali, 2004). S obzirom na
in many ways, concerning the characteristics of karakteristike savremenog tržišta, dužina ciklusa
the modern market. narudžbine može u mnogome uticati na
konkurentnost lanca snabdevanja.

3.2.2. Supply Chain Flexibility


3.2.2. Fleksibilnost lanca snabdevanja
Assignment of different process cycles in the
supply chain represents a prerequisite for Određivanje ciklusa različitih procesa u lancu
defining and quantifying delivery performances, snabdevanja predstavlja preduslov za definisanje
in other words some of its measures. Besides i kvantifikovanje performanse isporuke tj. neke
that, by identifying length of the cycles, one can od njenih mera. Pored toga, utvrđivanjem dužina
ascertain ability of the chain to accommodate to tih ciklusa može se utvrditi sposobnost lanca da
changes on the market, which is one of the most se prilagodi promenama na tržišu, što je danas
important requirements for survival of the jedan od najvažnijih uslova za opstanak samih
companies themselves and the whole supply kompanija i celih lanaca snabdevanja u
chains in a working environment today. For that poslovnom okruženju. Za tu svrhu, razvijena je
reason, new performance which would nova performansa koja bi obuhvatila sve cikluse
encapsulate all cycles in supply chain and u lancu snabdevanja i koja bi zapravo pokazivala
therefore present chain flexibility has been fleksibilnost lanca.
developed.
U literaturi se mogu naći brojni radovi koji
Many papers that consider flexibility from razmatraju fleksbilnost sa aspekta njenog
aspects of its definition, classification and definisanja, klasifikovanja i merenja, potrebe i
measurement, need and introducing can be found uvođenja. Sa aspekta performansi, uopšteno
in literature. From the aspect of performances, gledajući fleksibilnost predstavlja karakteristiku
generally speaking of flexibility represents a sistema koja omogućava stabilnost performansi u
characteristics of the system that enables uslovima promena tj. neodređenosti (Barad i
performance

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stability in changing conditions, i.e. Sapir, 2003.). Sama fleksibilnost se sa tog aspekta
indeterminacy (Barad and Sapir, 2003.). može posmatrati kao strategija za poboljšanje
Flexibility alone can be viewed from this aspect odziva sistema na promene i može se posmatrati u
as a strategy for improving system response on odnosu na obuhvatnost lanca i brzinu odziva (izvor
changes and can be looked at against supply – Beamon, 1999).
chain range and response (source – Beamon,
1999). ƒ Sa aspekta obuhvatnosti, fleksbilnost se može
meriti kroz broj različitih varijanti preko kojih
ƒ Range dimension of flexibility measures the se sistem može adaptirati (povezuje se
variety of available alternatives for the efektivnošću sistema) (Barad i Sapir, 2003);
system adaptation (associated with the alternative se mogu odnositi na mogućnosti
system effectiveness) (Barad and SAPI, promene u samim elementima sistema (na
2003); alternatives can be related to primer, promene tehnoloških elemenata,
possibility of change in the elements of promene u transportnoj mreži i sl.) i u domenu
system themselves (i.e., to changes of planiranja i upravljanja (na primer u domenu
equipment, changes in transport network, rutiranja proizvoda sa aspekta mašina u
etc.) and in area of planning and management proizvodnom pogonu, u domenu marketinga za
(i.e., in routing of products from the aspect of zadatke uvođenja novog proizvoda na tržište, u
machines at production plant, in marketing domenu zahtevane proizvodnosti sistema i sl.)
for placing a new product to market, in the ƒ Sa aspekta odziva, fleksibilnost12 se može
area of reaching needed productivity, etc.) meriti kroz brzinu kojom se može realizovati
ƒ The response dimension of flexibility11 adapatacija sistema na novonastale uslove, a
measures the easiness with which the koja se može izraziti kroz vreme reakcije ili
adaptation can be carried, in terms of the troškove reakcije (povezuje se sa efikasnošću
reaction time or cost needed to respond to the sistema).
change that occurred (associated with the
system efficiency). Oba aspekta fleksibilnosti se mogu primeniti za
odredjivanje fleksibilnosti lanca snabdevanja, pri
Both flexibility aspects can be used for cemu se mogu posmatrati razlicite vrste
determination supply chain flexibility, while fleksibilnosti – u odnosu na kolicine (mogucnost
different types of flexibility can be observed – in promene obima proizvodnje), isporuku (mogucnost
regard to quantity (the ability to change the promene planiranih datuma isporuke), proizvodni
output level of products produced), delivery (the miks (mogucnost promene proizvodnog miksa) i
ability to change planned delivery dates), mix razvoj proizvoda (mogucnost
(the ability to change the variety of products uvodjenja/modifikacije i proizvodnje novog
produced) and new product (the ability to proizvoda), izvor – Beamon (1999).
introduce/modify and produce new products),
source – Beamon (1999). Prema Stewart-u (1995), fleksibilnost gledana kroz
vreme odziva lanca snabdevanja obuhvata zbir
According to Stewart (1995), supply chain sledećih vremenskih perioda:
response time, as one aspect of flexibility,
comprises several periods: ƒ Vremenski period potreban za prenos prognoze
do proizvođača gotovih proizvoda, [dana];
ƒ Days to communicate new forecast to end- ƒ Vremenski period potreban za prenos podataka
product plants, [days]; o prognozi do internih snabdevača koji
ƒ Days to communicate new forecast dostavljaju neophodne materijale do
implications to internal feeder plants, if any, proizvođača (ako ih ima), [dana];
[days]; ƒ Prosečan vremenski period potreban za
ƒ Average days required to source and make realizaciju snabdevanja i proizvodnje (pod
product (assuming zero starting inventory), pretpostavkom da je početni nivo zaliha jednak
[days]; nuli), [dana];

11 12
This is the way how Stadler and Kilger, 2002 define the supply Stadler i Kilger, 2002 na ovaj način definišu odziv lanca
chain response snabdevanja

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ƒ Average lead time in days required to fill a ƒ Prosečan vremenski period roka isporuke
customer’s order [days]. neophodan za realizaciju narudžbine
korisnika, [dana].
Influencing on reduction of any of listed
times, greater speed of chain response is Uticajem na smanjenje bilo koje od navedenih
gained, i.e. its flexibility grows. Of course, a vremena, postiže se veća brzina odziva lanca tj.
great impact of modern informatics povećava se njegova fleksibilnost. Naravno, u
technology on supply chain response can be ovom domenu se može videti veliki uticaj primene
seen here. savremenih informacionih tehnologija na odziv
lanca snabdevanja.
Supply chain responsiveness can be monitored
through customer order path, which can be Odziv lanca se može pratiti i kroz identifikaciju
defined as time spent in different channels by putanje narudžbine, koja predstavlja vreme koje
customer order (Gunasekaran at all, 2004.). narudžbina provede u različitim kanalima
By identification and quantification of those (Gunasekaran i ostali, 2004.). Identifikacijom i
times we can detect problem areas. For kvantifikacijom tih vremena se mogu uočiti
example, non-value adding activities can be problemske tačke. Na primer, mogu se
identified, and by their removal the chain identifikovati aktivnosti koje ne dodaju vrednost, a
response grows on one side, and system costs njihovim otklanjanjem se povećava odziv lanca sa
cut on the other side. jedne strane i smanjuju troškova u sistemu sa druge
strane.
Besides listed aspects of supply chain
flexibility observation, there are others – for Pored navedenih, postoje i drugačiji aspekti
instance, when the flexibility is set as a goal posmatranja fleksibilnosti lanca snabdevanja – na
which should be accomplished by deploying primer, kada se fleksibilnost postavi kao cilj koji se
various strategies (Alfredsson and Verrijdt, treba postići sprovođenjem različitih strategija
1999.; Barad and Sapir, 2003), for example: (Alfredsson i Verrijdt, 1999.; Barad i Sapir, 2003),
direct shipping, transshipment and kao što su strategija direktne isporuke, strategija
postponement strategy. transshipment-a, strategija postponement-a.

3.2.3. Assets and Inventories 3.2.3. Kapital i zalihe

Number of authors has a opinion that asset Više autora smatra da upravljanje kapitalom
management is the final key to successfully predstavlja glavni ključ za uspešnost upravljanja
managing the supply chain (Stewart, 1995; lancem snabdevanja (Stewart, 1995; Stadler i
Stadler and Kilger, 2002, ...), because in that Kilger, 2002, ...), jer se na taj način mogu rešiti
way, problems related to supply chain delivery problemi u domenu isporuke i fleksibilnosti lanca
and flexibility can be solved. According to snabdevanja. Prema Stewart-u (1995) kapital
Stewart (1995) supply chain assets include lanca snabdevanja obično obuhvata potraživanja,
accounts receivable, inventories, and selected zalihe i objekte i opremu u vlasništvu lanca, a
plant, property and equipment, and, according to prema njemu, kao najvažnije mera perfomansi
him, as the most important capital management upravljanja kapitalom se obično izdvajaju:
performance measure usually emerge:

ƒ Asset turns, which is defined by the division ƒ Obrt kapitala, koji se definiše kao odnos
of revenue by total assets (Stadler and Kilger, prihoda i ukupnog kapitala (Stadler i Kilger,
2002). This measure is common for 2002). Ova mera peformansi se najčešće koristi
determining the efficiency of company to za utvrđivanje efikasnosti kompanije pri radu sa
operating its assets, with respect to industry kapitalom, uz respektovanje grane industrije
characteristics. kojoj kompanija pripada.
ƒ Cash-to-cash cycle time, which is a ƒ Obrt novca, koja predstavlja izvedenu meru, a
composite metric describing the average days opisuje prosečan broj dana potreban da se izvrši

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required to turn a dollar invested in raw ƒ obrt novca od trenutka kada je novac
material into a dollar collected from a investiran u sirovine do trenutka kada je
customer (Stewart, 1995)13. korisnik izvršio plaćanje15 (Stewart, 1995.).

Considering the fact that the inventories represent S obzirom da zalihe predstavljaju deo kapitala
a part of supply chain capital which largely lanca snabdevanja koje u velikoj meri utiču na
influence the effectiveness and efficiency of efektivnost i efikasnost funkcionisanja samog
functioning of the supply chain itself, adequate lanca, za određivanje optimalnog nivoa zaliha u
inventory analysis (based on relevant criteria, i.e. lancu snabdevanja se mora sprovesti
using ABC analysis) and detailed analysis from odgovarajuća analiza zaliha (na bazi relevantnih
the aspect of their place in the supply chain, kriterijuma, preko na pr. ABC analize,...) i
function, structure, value, management strategies detaljna analiza komponenti zaliha sa aspekta
and parameters, costs and more, has to be njihovog mesta u lancu snabdevanja, funkcije,
conducted in order to find an optimal reserve strukture, vrednosti, upravljačkih strategija i
level. parametara, troškova i sl.

Usual performance measures in domain of Uobičajene mere performansi u domenu zaliha sa


inventories from the physical aspect are: fizičkog aspekta su:

ƒ Inventory turns, which can be defined as the ƒ Obrt zaliha, koji se definiše kao odnos ukupne
ratio of total material consumption per time potrošnje materijala u određenom vremenskom
period to the average inventory level of the periodu i srednjeg nivoa zaliha u istom
same time period14 (Stadler and Kilger, vremenskom intervalu16 (Stadler i Kilger,
2002.; Vukićević, 1995.). 2002.; Vukićević, 1995.)..
ƒ Inventory age, which can be defined by the ƒ Starost zaliha, koja se definiše kao prosečno
average time goods are residing in stock vreme koje proizvodi provedu na zalihama
(Stadler and Kilger, 2002.). This (Stadler i Kilger, 2002.). Ova mera peformansi
performance measurement is crucial for je jako bitna za lance snabdevanja u kojima se
supply chains in which the products with mogu naći proizvodi sa ograničenim vekom
limited duration can be find (i.e., in food trajnja (na primer, u prehrambrenoj industriji),
industry), and also the products with seasonal ali i proizvodi koji imaju sezonsku potrošnju
consumption (i.e. in fashion industry). (na primer, u modnoj industriji i slično). Starost
Inventory age can be used for high inventory zaliha se može iskoristiti za utvrđivanje
level detection (with respect to product type visokog nivoa zaliha (ali uzeta sa respektom na
and characteristic); identification of vrstu i karakteristike proizvoda), identifikaciju
unnecessary and obsolete stocks etc. zaliha koje su zastarele i nisu neophodne i sl.
ƒ Average inventory level, which represents a ƒ Prosečan nivo zaliha, koji predstavlja dobru
good performance measurement when meru performansi pri poređenju funkcionisanja
comparing supply chain functioning in lanca snabdevanja u različitim scenarijima (na
different scenarios (i.e. when changing chain primer, pri promeni strukture lanca,
structure, used management strategies, primenjenih upravljačkih strategija, strategija
inventory management strategies, when upravljanja zalihama, pri razmatranju promene
considering changing relations between chain odnosa između učesnika u lancu, angažovanja
members, third party engagement for certain trećih lica za realizaciju određenih procesa, pri
processes realization, when making changes promenama u operativnom upravljanju, načinu
in operative management, way of functioning funkcionisanja robnog, informacionog ili
of production, information or financial flow, finansijskog toka i slično).
and likewise).

15
Trenutak u kome korisnik izvršava svoje obaveze prema
13
Moment when user realizes his obligations to supplier snabdevaču zavisi od uslova plaćanja, koji se određuju u
depends on payments conditions, which are defined skladu sa poslovnom politikom kompanije tj. lanca
accordingly to company's policy, or supply chain policy. snabdevanja.
14 16
There are also other approaches to inventory turns in U literaturi se mogu naći i drugačiji pristupi određivanju
literature obrtu zaliha.

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3.2.4. Costs 3.2.4. Troškovi

The costs represent a significant performance, Troškovi predstavljaju veoma bitnu performansu,
because the goal of every company and supply jer je cilj svake kompanije i lanca snabdevanja
chain is making profit and raising sticanje profita i podizanje konkurentske prednosti.
competitiveness value. One of the first ways to Jedan od prvenstvenih načina za postizanje
getting to specified goal is lowering of overall postavljenog cilja je snižavanje ukupnih troškova
supply chain costs. Overall supply chain costs lanca snabdevanja. Ukupni troškovi lanca
typically consist of sum of costs by processes snabdevanja se tipično sastoje iz sume troškova po
which appear in supply chains. But, overall procesima koji se u lancu snabdevanja pojavljuju.
supply chain costs consist of various cost Međutim, u raspoloživoj literaturi ukupni troškovi
components, as can be found in available lanca snabdevanja se sastoje iz različitih troškovnih
literature. komponenti.

In overall supply chain costs, Stewart (1995) Stewart (1995) u ukupnim troškovima lanca
recognizes infrastructure costs and overall snabdevanja respektuje troškove infrastrukture i
logistical costs. In overall logistical costs he ukupne logističke troškove. U ukupnim logističkim
recognizes he recognizes order management cost, troškovima on respektuje troškova upravljanja
material acquisition cost, inventory carrying cost narudžbinama, troškove nabavke materijala,
and supply chain finance, planning, and troškova držanja zaliha i troškova finansija,
management information system cost. He claims planiranja i upravljačkog informacionog softvera u
that there is little relationship between the level lancu snabdevanja. Isti autor navodi da postoji mala
of vertical integration and logistics costs/revenue međuzavisnost između nivoa vertikalne integracije
for companies with revenue levels of $200 u sistemu i logističkih troškova/prihoda za
million. This means that larger and companies kompanije koje ostvaruju prihod veći od 200
with high level of profitability can compare with miliona dolara, što znači da se za veće i profitabilne
other companies, regardless of theirs kompanije mogu porediti samo logistički troškovi,
organization and management. However, he bez obzira na njihovu organizaciju i upravljanje.
defines total cost pursuant to defining the chain Međutim, on definiše ukupne troškove shodno
itself (section 1.2), so he does not count the definisanju samog lanca (tačka 1.2), pa u njih ne
production costs in it. Vlajic (2005) does not ubraja i troškove proizvodnje. Vlajić (2005) ne
contest importance of costs that he lists, but osporava važnost troškova koje on navodi, ali
indicates that the question of warehouse and ukazuje da se mora razmotriti i pitanje skladišnih i
transport costs (concerning the fact that the transportnih troškova (obzirom da nivo opsluge
consumer service level does depend on reliability korisnika u značajnoj meri zavisi i od pouzdanosti
of transport-distribution system), has to be transportnog tj. distributivnog sistema), ali i
discussed, as well as costs of shortage of troškova nedostatka zaliha kao dela logističkih
inventories, as a part of total logistics costs. troškova.

Ballou (2004), however, by overall supply chain Ballou (2004) međutim pod ukupnim troškovima
costs considers the sum of costs of all the chain lanca snabdevanja smatra sumu troškova kod svih
members, which are for him costs of production, članova lanca, a za njega su to troškovi
transport, ordering, demanding, demand proizvodnje, transporta, naručivanja i obrade
processing, inventories, post-delivery; but he narudžbina, zaliha, i naknadne isporuke, ali ne
does not consider storage costs. uzima u obzir troškove skladištenja.

In many other papers which goal is simulation of U mnogim drugim radovima čiji je cilj simuliranje
supply chain performances, one can find rada lanca snabdevanja mogu se sresti i značajna
significant difference from previously presented odstupanja od prethodno navedene strukture
cost structure in overall chain costs. Namely, in troškova u ukupnim troškovima lanca. Naime, u tim
those papers overall costs are observed in radovima se i ukupni troškovi posmatraju na različit
different ways, and/or only certain cost groups načina i/ili se respektuju samo pojedine grupe
are recognized. For instance, Jansen at all (2001) troškova. Na primer, Jansen i ostali (2001)
look at overall costs in the supply chain, but by posmatraju ukupne troškove u lancu snabdevanja,
the logistical unit. According to them, those

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expenses are the sum of expenses in product ali po logističkoj jedinici. Prema njima, ti troškovi
flow (costs of transport, material handling and predstavljaju zbir troškova u robnom toku (troškovi
processing – i.e. fixed costs of gathering and transporta, rukovanja materijalima i prerade – na
processing orders, transport costs/km, loading primer, fiksni troškovi prikupljanja i obrade
and unloading costs, costs of logistical units narudžbine, transportni troškovi/km, troškovi
receiving, distribution costs/km, etc.) and utovara/h, troškovi istovara/h, troškovi
information flow (costs which relate to orders prijema/logistička jedinica, distributivni troškovi/km,
movement, costs to input orders/lines by itd) i informacionom toku (troškovi koji se odnose na
product groups and ordered groups). On the prenos narudžbina, troškovi formiranja i unosa
other hand, Persson and Olhager (2002) look narudžbenice/linija po grupama proizvoda i grupama
at overall supply chain costs, but their supply naručioca). Sa druge strane, Persson i Olhager
chain contains only production part, while the (2002) posmatraju ukupne troškove u lancu
overall costs consist of inventories keeping snabdevanja, ali njihov lanac snabdevanja obuhvata
costs and product quality control costs. samo proizvodni deo, dok se ukupni troškovi sastoje
iz troškova čuvanja zaliha i troškova kontrole
The costs can be presented through different kvaliteta proizvoda.
performance measures (regarding to different
cost types, different cost carriers, different Troškovi se mogu iskazati preko različitih mera
accounting methods, ...) For supply chains, performansi (respektujući različite vrste troškova,
supply chain overall costs should be tracked, različite nosioce troškova, različite načine
but business process costs (which depend on obračunavanja, ...). Za lance snabdevanja, potrebno
supply chain structure) should not be je pratiti ukupne troškove lanca, ali i troškove po
forgotten – in general: costs of supply poslovnim procesima (koji zavise od strukture lanca
(purchase), production costs, inventory- snabdevanja) – generalno gledano: troškove
related costs, transport and distribution costs, snabdevanja (nabavke), troškove proizvodnje,
storage processes costs, information troškove vezane za zalihe, troškove transporta i
technologies costs. Besides these cost groups, distribucije, troškove skladišnih procesa, troškove
for specific supply chain types it is relevant to informacionih tehnologija. Pored navedenih grupa
monitor some other costs too, like costs of troškova, za određene tipove lanaca snabdevanja
warranty, which indicate the product quality. relevantno je pratiti i neke druge troškove, kao što su
Although warranty costs depend highly on na primer troškovi garancije, kojima se ukazuje na
how warranty processing is carried out, it may kvalitet proizvoda. Oni u velikoj meri zavise od
help to identify problem areas (because uslova garancije, ali se mogu koristiti za
superior product quality is not a typical supply identifikaciju problemskih tačka (naročito zato što
chain feature, but a driving business principle tipična karakteristika lanca snabdevanja nije
in general), (Stadler and Kilger, 2002). superioran kvalitet proizvoda, nego vodeći poslovni
principi uopšteno), (Stadler i Kilger, 2002).

3.2.5 Other performances and performance 3.2.5. Ostale performanse i mere performansi
measures
Pored navedenih performansi, u literaturi se
One performance, used very often is Supplier mogu naći radovi koji obrađuju performanse i
performance measures which is typically applied mere performansi koje se ne mogu direktno
for supplier selection. Besides listed svrstati u prethodno navedene. Jedna od često
performances, papers that treat performances and korišćenih je performansa snabdevača, koja se
performances measures that can not be directly tipično primenjuje pri izboru snabdevača18. Njene
assorted in previously list can be also found in mere performansi su obično bazirane na varijaciji
literature17. Supplier performance measures are cena usluge/proizvoda, broju otkazanih isporuka i

17 18
J
Very imoportant measure in applying certain strategies in Jako bitna mera pri primeni određenih strategija u lancima
supply chains which call for a reduction of supplier number (i.e. a snabdevanja koje zahtevaju redukovanje broja snabdevača (na
prerequisite to applicing Vendor Managment Inventory, JIT and primer, preduslov primene Vendor Management Inventory, JIT i
similar strategies is a choice between reliable suppliers with which sličnih strategija je izbor pouzdanih snabdevača sa kojima se obično
one commonly gets partner relationships).. stupa u partnerske odnose).

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typically based on product/service price vremenu realizacije isporuka, ali se ređe koriste
variation, rejects on receipt and on time delivery, neke druge mere, kao što su na primer, kvalitet
but some other measures are rarely used, like opsluge korisnika, pouzdanost snabdevača i
quality, reliability etc (Gunasekaran at all, slično (Gunasekaran i ostali, 2004.). U kontekstu
2004.). In the context of the supply chain, lanca snabdevanja, izbor snabdevača se može
supplier selection can be viewed in a context of posmatrati i u kontekstu efikasnosti rada lanca,
supply chain performance efficiency, its njegove integracije, odziva, nivoa opsluge
integration, response, customer service, korisnika, pouzdanosti i sl. Naravno, pre samog
reliability, etc. Of course, before the selection, izbora, neophodno je sprovoditi periodičnu
periodical analysis of supplier performance has to analizu rada snabdevača (od kratkoročnog do
be conducted (from short to long period of dugoročnog posmatranja – aspekti razvoja,
observation – development aspects, strategically stateško planiranje i sl.), kako bi se
plan, etc.), so that the abilities of the supplier to pravovremeno uočile mogućnosti snabdevača da
fulfill its customers' demands in near and further ispuni zaheve svojih korisnika u bližoj i daljoj
future could be noticed forehand19. budućnosti21.

Simultaneously to supplier performance analysis, Paralelno sa analizom performansi snabdevača, u


the relations of supply chain members and the radovima se obično razmatraju i odnosi između
influence of relations on performance of the učesnika u lancu snabdevanja i uticaj takvih
chain itself are often considered in the papers. odnosa na rad samog lanca. Najčešće se
Various forms of partner relationships20 (source: razmatraju različiti oblici partnerskih odnosa22
Lambert at all, 1998a; Simci-Levi at all, 2000) are (videti: Lambert i ostali, 1998.a; Simci-Levi i
being considered most often because of their ostali, 2000.) usled njihovog uticaja na efikasno i
influence on efficient and effective supply. efektivno snabdevanje.

4. CONCLUSION 4. ZAKLJUČAK

Defining, modeling, performances choice and Definisanje, modeliranje, izbor perofmansi i mera
supply chain performances measurement performansi lanaca snabdevanja predstavljaju
represent just a few of many problems samo neke od brojnih problema vezanih za oblast
concerning supply chain field. Namely, different lanaca snabdevanja. Naime, u naučnoj i stručnoj
approaches to supply chains can be found in literaturi se mogu sresti različiti pristupi lancima
scientific and professional papers. One of the snabdevanja. Jedan od razloga za takvo stanje
reasons for this lies in the fact that there are leži u tome što postoji više škola koje izučavaju
several schools which are doing researches in this ovu oblast i koje je tretiraju shodno njihovom
field, and which treat it according to their usmerenju – sa aspekta menadžmenta,
aspiration – from aspect of management, ekonomije, sistemske dinamike, logistike,
economy, system dynamics, logistics, informacione tehnologije i sl. Pri tome, svaka
information technologies, etc. Further on, every škola izvodi sopstvene definicije lanca i postavlja
school derives its own chain definition and svoj aspekt sagledavanja problema ističući
establishes its aspect of looking at problem, određene karakteristike lanca kao primarne, dok

19 21
The choice og the supplier represents a special problem in supply Izbor snabdevača predstavlja posebnu problematiku u domenu
chain management scope. upravljanja lancima snabdevanja.
20 22
Various forms of partner relationships are described in literature – U literaturi se opisuju različiti oblici partnerskih odnosa – od
from the relations that only reside on transactions which are realised odnosa koji počivaju samo na transakcijama koje se realizuju
between partners in the chain, to the vertical integration, where između partnera u lancu, pa do vertikalne integracije, gde postoje
strong connections exsist between partners who are most often jake veze između partnera koje najčešće karakterišu različiti stepeni
characterized by different levels of common ownership, stronger zajedničkog vlasništva, čvršće i centralizovano upravljanje itd. Neki
and centralized management, etc. Some authors defines partnership autori definišu partnerstvo kao ustanovljen poslovi odnos baziran na
as a tailored business relationship based on mutual trust, opennes, zajedničkom poverenju, otvorenosti, podeli rizika i podeli nagrada
shared risk and shared rewards that yields a competitive advantage, koji daje konkurentsku prednost, rezultujući višim poslovnim
resulting in business performance greater than would be achieved performansama u odnosu na one koje bi kompanije individualno
by the firms individually (source - Lambert at all, 1998a). Other postigle (izvor - Lambert i ostali, 1998a),. Drugi autori, pored
authors, besides accepting this kind of bussiness relations, add that priznavanja takvog poslovnog odnosa, dodaju još i da je to oblik
it is a form of strategic partnership (Simchi-Levi at all, 2000), that strateškog partnerstva (Simchi-Levi i ostali, 2000), da između
some degree of interdependence exists between partners partnera postoji određeni stepen medjuzavisnosti (Gunasekaran i
(Gunasekaran at all, 2004), etc. ostali, 2004) itd

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accenting certain characteristics of the chain as se ostale manje uvažavaju ili zanemaruju. Pored
primary, while having less or none appreciation toga, ”Council of Supply Chain Management
for others. Besides, ”Council of Supply Chain Professionals” - zvanična organizacija koja je
Management Professionals” – official promovisala upravljanje lancima snabdevanja i
organization which has promoted supply chain koja okuplja stručnjake u ovoj oblasti, za
management and that gathers experts in the field, poslednjih nekoliko godina menjala je definicije
changed supply chain and supply chain lanca snabdevanja i upravljanja lancem
management definitions, striving to make a key snabdevanja, pokušavajući da napravi suštinsku
difference between this and other related fields. razliku između ove i drugih srodnih oblasti. U
In an attempt to indicate on the true size of pokušaju da se ukaže na veličinu problema, u
problem, only some of the most cited supply radu su prikazane samo neke od citiranijih
chain and their management definitions were definicija lanaca snabdevanja i njihovog
presented, also, a clear distinction between upravljanja, a napravljena je, takođe, i jasna
classical, traditional and modern way of chain razlika između klasičnog, tradicionalnog i
functioning, i.e. supply chain management, was savremenog načina funkcionisanja lanca
made; while many advantages which come from snabdevanja tj upravljanja lancima snabdevanja,
application of modern approach were listed. pri čemu su navedene brojne prednosti koje
Besides, some of the prerequisites which should proizilaze iz primene savremenog pristupa. Pored
be achieved, so that supply chain management toga, navedeni su i neki od preduslova koje je
can be enabled in the first place were also listed. neophodno ispuniti da bi se uopšte omogućilo
upravljanje lancima snabdevanja.
The problem of chain definition complicates its
modeling, and indirectly influencing on Problem definisanja lanaca snabdevanja otežava
performance and performance measurement njegovo modeliranje, a indirektno utiče i na izbor
choice. Besides, a single question is related to the performansi i mera performansi lanca. Pored
very approach to the modeling. Three main toga, posebno pitanje se vezuje za sam način
approaches to modeling where presented in this modeliranja. U radu je sažeto ukazano na tri
paper, with a bit more detailed overview of glavna pristupa modeliranju, uz malo detaljniji
literature related to the key supply chain pregled literature koji se odnosi na izbor ključnih
performances choice and the description of their performansi lanca snabdevanja i opis njihovih
possible measurements. Majority of authors agree mogućih mera. Većina autora se izjašnjava da su,
that, on global level, key performances include: globalno gledano, ključne performanse lanca
total chain costs, chain flexibility, customer snabdevanja: ukupni troškovi lanca, fleksibilinost
service level, capital and reserves. It should be lanca, nivo opsluge korisnika, kapital i zalihe.
noted that the identification of key performances Međutim, u brojnim radovima koji se direktnije
and method of their quantification depends on bave analizom rada određenih lanaca
characteristics of the very chain (its structure, snabdevanja se ističe da identifikacija ključnih
chain members connection, number and types of performansi i način njihove kvantifikacije zavisi
business relationships and processes in the chain, u mnogome od karakteristika konkretnog lanca
management elements, the market that the chain (njegove strukture, povezanosti učesnika u lancu,
works in, product types and characteristics, broja i tipova poslovnih veza i procesa u lancu,
industry, etc.) as emphasized in many papers upravljačkih elemenata, tržišta na kome posluje
which are more directly dealing with analysis of lanac, tipova i karakteristika proizvoda, industrije
certain supply chains. itd).

The paper indicates some of the problems in the Rad ukazuje na nekoliko problema u oblasti
field of supply chains. The solutions to this lanaca snabdevanja. Rešenja ovih problema leže
problems lie in future research and studies on this u budućim istraživanjima i studijama na ovu
subject, which will develop a standard definition temu koja bi sa jedne strane proizvela standardnu
of supply chain, supply chain management on definiciju lanca snabdevanja, upravljanja lancem
one hand; and on the other hand, develop a clear, snabdevanja, a sa druge strane proizvela jasnu,
generic methodology of supply chain modeling opštu metodologiju modeliranja lanaca
and references for the selection of adequate snabdevanja i preporuka za izbor odgovarajućih
performances and ways of their quantification. performansi i načina njihove kvantifikacije.

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Reviewal / Recenzija: prof. dr Dragoslav Kuzmanović

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