LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-2

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments,
Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the
continuous assessment for the Course)
ACADEMIC ACTIVITY NO. __2__

Important: To be read before filling up the Plan format.

a. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects,
Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course
should be prepared separately as per the format at the start of the session.
b. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the
organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books,
should be discouraged. Evaluation of the assignments should also be specified in the assignment plans itself.
c. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the
organization on which the assignment is based should be different.

Lovely School of Management Department of Management

Name of the faculty member
Course No. MGT634 Course Title SALES AND PROMOTIONS MANAGEMENT
Class Semester Section Batch
Max. Marks 15 Date of Allotment________ Date of Submission__________

S.No Roll no Objectives of Topic Companies Evaluation Detail

Academic
Activity
1 1.To enhance 1.To design a print add for a The performance of
the creative specific company allotted to Individual will be
evaluated on the
skills of the students. basis of following
students by parameters:-
making them 2.It should cover all the
understand the components of print Add (i.e Designing Ad- 5 marks
basics of use of headings, sub headings,
Creativity & Innovation-
designing print body, captions, colors, font 5 marks
advertisements. size, font style, foot notes etc.).
Analysis(Appeal used)-
3.Specify the type of appeal 5 marks
2.To identify the
various P’s
used by you with justification
available in the of reason of doing so.
add and its target
markets.

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date

Remarks by HOS (Mandatory)

Sig. of HOS with date

1
Each student has to take one product and you have to make a Print ad for the same. If more than one student is
choosing same product, then their ad should be entirely different. Also ad should have not any resemblance with
actual ad of that product. You have to think for new ideas. It’s an individual project.