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Corporate Social
Responsibility: Coke’s
Initiatives
Corporate Social
Responsibility
“CSR is the continuing commitment by
business to behave ethically and
contribute to economic development
while improving the quality of life of
the workforce & the families as well as
the local community & society at
large”.
• 118 year old soft-drink producer
• US based multinational
• 11th “Most Admired Company” in the
World
• Coca-Cola – World’s Most Valuable
Brand
“Think Local, Act Local”
• Philanthropic & Social Initiatives
across the globe.
• eKO management “use of natural
resources responsibly”.
• Three broad divisions
– Community involvement
– Waste management
– Workplace diversity & Human rights.
Waste Management
Average Ratiosfor
Estimated
Water total
2.90 3.12 (7) 297
Energy Plants
307 0.54(3)supplying0.57
data (5) 55system
wide
56 impact
Solid (liters/liter
12.22(2) of product)
12.54 (3) (billion
1.25 liters)
1.24
Recycling (mega
74%2003 2002
1joules/liter)76% Percent
(3) 2003
(billion
925 mega
2002
joules)
Waste
947 Percent
(grams/liter)
(2) (million
metric
Rate tons) change (%) (thousand
metric tons) Change (%)
Millions ( $ )