Академический Документы
Профессиональный Документы
Культура Документы
DESTINATION STRATEGY
What are the trends prevalent now which should define the destination strategy? Evolve a compre-
hensive destination strategy including the type of holiday, what to be put up, where the sequence.
(Wildlife, beaches, hill station, heritage etc) How to have a differentiated strategy that will appeal to
tomorrow’s consumers? How will the holiday market progress over the next 5 years? How do we
appeal to the green conscious consumers?
PUSH TO PULL
Vacation ownership has historically sold as a ‘push’ product. How should we transform this from a
push to pull product? How do we create a need for 25-year product? How do we build a brand with
revised packaging and bundling so that the consumer experiences sufficient pull and the product is
‘bought’ and not ‘sold’?
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ADJACENT OPPORTUNITIES
Evolve and assess the opportunity for Club Mahindra in the following spaces that are ‘adjacent to the
current business:
a. Online travel
b. Hotel Management School
c. Branded Spas
d. Restaurants
Should we venture into these areas? If so why and how? What should be the roadmap for the busi-
ness so that it attends significant size in the medium term?
PILGRIMAGE TOURISM
Pilgrimage tourism has historically been an integral part of Indian culture characterized by a strong
mindset of austerity, self-denial and giving. Is this going to change with the new pilgrimage consumer
having higher requirements for comfort, if so what should be the strategy and roadmap for Club Mahi-
ndra to lead the pilgrimage tourism market in India? Please provide a comprehensive blueprint includ-
ing the location, types of offering, marketing strategy, business plan etc to attain dominance in this
segment.