‡ GROUP 5

± GURDEEP SINGH ± JS DHILLON ± AJAY ARORA ± R GOYAL ± KANCHAN SINGH ± POOJA GUPTA

‡ BEGAN FLYING WITH 3 BOEING 737 ‡ HQ AT LOVE FIELDS , DALLAS ‡ SERVING DALLAS, HOUSTON , SAN ANTONIO ‡ COMPETITORS TEXAS INTERNATIONAL , CONTINENTAL ‡ USE OF POLITICAL , REGULATORY MEANS BY CONTINENTAL

‡ FOCUSED LOW COST LEADERSHIP / PROSPECTOR

± LOW COST ± LOW FARES ± FREQUENT FLIGHTS

‡ DELIVER GREAT CUSTOMER SERVICE

THREATS
‡ POLITICAL & REGULATORY CLOUTS OF CONTINENTAL ‡ WRIGHT¶S AMENDMENT ‡ HIGH COST OF SHORT HAUL FLTS ‡ NOT CONNECTED WITH OTHER AIRLINES RESERVATION SYSTEM ‡ COMPETING WITH ESTABLISHED PLAYERS

OPPORTUNITIES
‡ CALIFORNIA MARKET AS US AIR AND AMERICAN WITHDREW ‡ FLYING TO UNDER UTILIZED AIRPORTS ‡ POINT TO POINT ROUTES NON STOP ‡ SEGMENT WHICH USED SURFACE TRANSPORT ‡ PROVIDE LOW COST SERVICE

‡ ‡ ‡ ‡ ‡

PEOPLE LOW OPERATION COST LOW FARE FREQUENT FLIGHTS CUSTOMER DELIGHT

‡ PEOPLE
± HR POLICIES
‡ ‡ ‡ ‡ ‡ ‡ EMPLOYEES ARE INTERNAL CUSTOMERS ORG CULTURE- WORK WITH FUN EMPLOYEES WERE STOCK HOLDER IN THE COMPANY RECT PROCESS- HIRE FOR ATTITUDE SPECIAL TRG MODULES SALARY STRUCTURES

‡ LOW COST AND FARE

± SIMPLE COST STRUCTURE ± COST / SEAT / MILE > 20-30% LESS ± COST STRUCTURE DUE HIGH PRODUCTIVITY -15 MIN TURNAROUND TIME VS 35 MIN ± PILOTS SPEND MORE TIME IN AIR $1430/HR VS $4000/HR COST OF PILOT ± TURNAROUND TIME EVERYONE¶S CONCERN ± SALARIES LINKED TO PRODUCTIVITY ± FUEL EFFICIENT AIRCRAFT FLEET ± LOW MAINT COST ±SAME TYPE OF FLEET ± ON FLIGHT MEAL SERVICES REPLACED WITH LIGHT SNACKS ± REUSABLE PLASTIC BOARDING PASSES

‡ CUSTOMER DELIGHT
± ± ± ± ± LOW FARE ON TIME PERFORMANCE LOW TURNAROUND TIME COMPANY FREQUENT FLYER CLUB EXTRA ORDINARY CUSTOMER CARE