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  • KFC Swot

    Загружено:

    Eleza Razari
    399 просмотров3 страницы
    Brand Equity 2nd Only to McDonald's in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK, middle east, china, Japan, Korea, Mexico Strong Franchise and License Fee revenues for cash flow. Opportunities growth of 18-24 age demographic Increase in U.S. Median income International beef scare from mad-cow and hoof and mouth disease.

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    Оригинальное название

    KFC SWOT

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    © Attribution Non-Commercial (BY-NC)

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    Brand Equity 2nd Only to McDonald's in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK, middle east, china, Japan, Korea, Mexico Strong Franchise and License Fee revenues for cash flow. Opportunities growth of 18-24 age demographic Increase in U.S. Median income International beef scare from mad-cow and hoof and mouth disease.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOC, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    399 просмотров3 страницы

    KFC Swot

    Загружено:

    Eleza Razari
    Brand Equity 2nd Only to McDonald's in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK, middle east, china, Japan, Korea, Mexico Strong Franchise and License Fee revenues for cash flow. Opportunities growth of 18-24 age demographic Increase in U.S. Median income International beef scare from mad-cow and hoof and mouth disease.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате DOC, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    K

    F
    C

    S
    W
    Brand Equity
    O 
    T 2nd Only to McDonald’s in Foreign Sales
    A $550M
    N 
    A
    L
    Strong Cash Flows
    Y 
    S Generate $1B each year
    I
    S 
    S
    t Very strong Internationally
    r
    e UK, Middle East, Thailand, China, Japan,
    n Korea, Mexico
    g

    t
    h Strong Franchise and License Fee revenues
    s for cash flow.

    B 
    r Interactive relationship marketing
    a

    n
    d Strong trademarks recipes

    E
    q Ranks highest among all chicken restaurant
    u chains for its convenience and menu variety.
    i
    t 
    y Largest multibranded restaurant in the world

    2 100 KFC and Pizza Hut combos 600 KFC
    n
    d
    and Taco Bell combos

    O
    n Opportunities
    l 
    y
    Growth of 18-24 age demographic
    t 
    o
    Increase in U.S. median income
    M 
    c International beef scare from mad-cow
    D
    o and hoof and mouth disease
    n
    a
    l
    d

    Home Meal Replacement Market will


    exceed an estimated $577 billion by
    2020

    Targeting to growing ethnic markets –
    Asian American and Hispanic

    New Leadership

    Domestic markets

    Updating restaurants

    Balanced menu

    Customer focus

    Increase delivery servic

    Weaknesses

    Recent drop in sales forKFC

    Failed to rank in top 20 in growth in
    2000.

    Same Store sales declined

    Lack of point of scale scanning system

    Admitted inability to provide quality
    service

    Lack of knowledge abut their customers

    Lack of relationship building with


    employees, customers and suppliers i.e.
    Chick-fil-a

    Question of over franchising leads to
    loss of control and quality

    Lack of focus on R&

    Threats

    Rated 83 out of 100 in terms of
    competitiveness

    Increasing wage rates directly affect
    menu prices

    85% annual employee turnover for fast
    –food market

    Supermarkets and new competitors
    threaten HMR market

    International Exchange Rates

    Health Trend away from fried foods

    Changing customer demands

    Quality of Service Focu

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