Communication and

consumer behavior

ZALAK PATEL

MONICA NAIDU

DEEPALI THAKKER
The communication process
Filters in the Communication Process

•Noise

•Selective Attention

•Selective Perception

•Selective Retention

•Selective Recall
 Communication strategy

The Target Audience (receivers)

Personal characteristics and comprehension

•Involvement and congruency

•Mood
 Conted…….

•Barriers to communication
Selective exposure to message
Psychological noise