By:

A.Anil Kumar.
Sec-D
2122-09-672-037
PRODUCT-MIX
OF
ITC
 ITC

PAPER BOARD
FMCG HOTELS & AGRI BUSINESS
PACKAGING
FMCG
FOOD

CIGARETTES

LIFESTYLE RETAILING

EDUCATION & STATIONARY

PERSONAL CARE

SAFETY MATCHES

AGARBATTIS
HOTELS

WELCOME GROUP

WELCOME HERITAGE

FORTUNE

LUXURY COLLECTION
 PAPER BOARDS
&
PACKAGING

SPECIALITY PAPER PACKAGING

AGRI BUSINESS

RURAL SERVICES

LEAF TOBACCO

SPICES

AGRI-INPUT
 FMCG
Foods Cigarettes Lifestyle Education Persona Safety Agarbatti
retailing & l care matches
stationary
KITCHEN OF INSIGNIA WILLS LIFESTYLE CLASSMATE ESSENZA i-KNO MANGALDEEP
INDIA D’WILLS

AASIRWAAD INDIA KINGS JOHN PLAYER PAPERCAFT FIAMA MANGALDEEP EXPRESSION

D’WILLS

SUNFEAST GOLD FLAKE MISS PLAYER EXPRESSION VIVEL AIM

D’WILLS

MINT-O SILK CUT

CANDYMAN NAVY CUT

BINGO CAPSTON

SCISSORS

BERKELEY

BRISTOL
 AASHIRWAAD
FLOUR SALT SPICES INSTANT MIXES
AASHRWAAD CHILLI GULAB JAMUN
POWDER

SELECT ATTA TURMERIC RAVA IDLI

CHAKKI ATTA CCORIANDER RICE IDLU

PICKLE MIRCH RICE DOSA

KHAMAN DHOKLA
 KITCHENS OF INDIA
CURRY CONSERVES CHUTNEYS BIRYANIS DESSERTS
PASTES

BUTTER STRAWBERRY & SHREDDED NOOR MAHAL JODHPURI MOONG

CHICKEN MINT MANGO

DUM ALOO PINE APPLE AND MANGO& GEERA BOHRI DAL HALWA
GREEN PEPPER

FISH CURRY APPLE & MANGO& GARLIC YAKHNI AWADHI BADAM

CINNAMONAN PULAO
HALWA
 SUNFEAST
BISCUITS PASTA
SPECIAL SNACKY GLUCOSE DREAM MARIE GOLDEN FIT-KIT MASAL
CREAM BAKERY A
BUTTER CHILLY ORANGE CHACO ORANGE COCONUT VITAMIN CHEESE
FLAKES

CASHEW CLASSIC MILKY VANILLA BUTTER MULTI PIZZA

MAGIC NUT GRAIN
CRUNCHY SALTED NICE ORANGE BUTTER CHICKEN
SCOTCH
COCONUT MILK BENNE
CREAM VITA
 FOODS
MINTO CANDYMAN
MINTO COOL BLUE FRUIT FUN

MINTO FRESH BUTTER SCOTCH LICKS

ORANGE MINT ECLAIRS

LEMON MINT COFITINO

NATKHAT MANGO

NATKHAT GUAVA

MANGO LINKS

MAHA MANGO

LACTO
 BINGO
POTATO CHIPS MAD ANGLES HATKE JATKE

SALTED TOMATO MISCHIEF FUNKY MASALA

MASALA CHILLI DHAMAKA TOMATO TWIST

TOMATO ACHAARI MASTI

CHATKILA NIMBU
ACHAR

TANDOORI PANEER
TIKKA
 LIFE STYLE RETAILING

• WILLS LIFE STYLE

• WILLS CLASSIC
• WILLS SPORTS
• WILLS CLUBLIFE
• WILLS SIGNATURE
 PERSONAL CARE

VIVEL D’WILLS ESSENZA D‘WILLS SUPERIA FIAMA D’WILLS

SOAPS SOAPS
SHEER RADIANCE FRAGRANT FLOWER EVERYDAYMILD
SHEER CREAM SOFT SANDAL AQUA BALANCE
YOUNG GLOW SILKY STRONG
SATIN SOFT

SHAMPOO SHAMPOO
SHINE & GLOW SHINY BLACK
SOFT & FRESH VIBRANT GREEN
 The BCG Matrix for ITC
Ltd.
Stars ?
•Hotels •FMCG- Others
•Paperboards/
Packaging.
•Agri business.
Cows Dogs
•FMCG-Cigarettes
THAN