eat Fried Packaged Snacks , 22% and 19% who prefer eating Roasted Packaged Snacks and Ready to cook Packaged Snacks respectively. • More than 50% of people eat Dry Snacks/Namkeens and Biscuits for snacks. • Most of the people would prefer to have salty and spicy snack. • More than 50% people prefer eating branded chips. Very few prefer home made chips. • Similar to snacks, even in chips more than half the people(56%) prefer salty and spicy chips. 20% and 16% prefer cheesy and tangy flavours respectively. There are hardly any people who prefer a sweet or a sour taste in chips. • Crispiness and flavor of a chip has almost been given equal weightage (36% and 34% respectively). Freshness is also an important aspect while consuming chips while the shape of the chip hardly matters. • 36% people consume chips by itself. Many people consume chips with Tea/Coffee and Dips (22% each). And the rest consume it with ketchup, chutney and meals.