THE FASHJON ISSUE
Hee ee
THEJEWELLERY MAKERS
Banat Baunar is true fashion as well as an.
e-commerce pioneer. Since 2008, the company
founded by Stefan Mouradian and Steven Boelens
has blazed a trail for Belgian diamonds by retail-
ing high-end, original jewellery online. There's no
:middle-man so prices are kept low, and its visionary
founders have enough fashion sense and basiness nous
okeep creativity high.
Inspired by the tagline ‘unveiling inns beauey’
Baunar'swebsie features exclusivedesigns from some
of che best designers in Belgium such as Wouters &
Hendrixand Anne Zellien. But Baunatalso regulacly
works with the Flanders Fashion Inscicute o scout
fornew talent, providing much-needed plaeform for
young jewellery makers such as Elisa Schepens (her
Livi line, pictuted above lef), who might not other-
wise have the opporuunity to work with such expen-
sive materials. There i also abroad selection of more
traditional styles handerafeed by local artisans, for
those who looking fora more classi design. “Belgium
4s famousall over the word for it fashion and also for
its diamonds” says co-founder Boelens. “We wanted
to create a brand that combined the two elements.”
So far i has been a resounding success, thanks not
only to the product but also to the great service: the
websice is well-designed, allowing for a simple and
pleasurable retail experience; shippingiis fee and ful-
ly-insured; all Baunat produces come wich a 20-year
warranty; and if you are sill unsure you ean always
book an appointment co visit their showroom, which
comain Brau and Anna is probably worth visiting just co meet the friendly
eginningofthisyearand and knowledgeable ream who run it.
‘lest shops in che world” ‘wewwcbaunat.com
with a capital Ca fash