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  • Flex Pro A.tantawy.

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    Abdulrhman Tantawy
    25 просмотров9 страниц
    This document outlines a marketing plan for a new surgical assistant called FleXpro. The plan involves starting word of mouth promotion, conceptual branding to create a new market, and a direct promotion campaign including idea generation, brochures, and branded surgical tools to position FleXpro as an easy to use assistant for nurses and a solution for needed surgical tools. The marketing will use PR style techniques and leverage FleXpro's positioning as an assistant.

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    This document outlines a marketing plan for a new surgical assistant called FleXpro. The plan involves starting word of mouth promotion, conceptual branding to create a new market, and a direct promotion campaign including idea generation, brochures, and branded surgical tools to position FleXpro as an easy to use assistant for nurses and a solution for needed surgical tools. The marketing will use PR style techniques and leverage FleXpro's positioning as an assistant.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    25 просмотров9 страниц

    Flex Pro A.tantawy.

    Загружено:

    Abdulrhman Tantawy
    This document outlines a marketing plan for a new surgical assistant called FleXpro. The plan involves starting word of mouth promotion, conceptual branding to create a new market, and a direct promotion campaign including idea generation, brochures, and branded surgical tools to position FleXpro as an easy to use assistant for nurses and a solution for needed surgical tools. The marketing will use PR style techniques and leverage FleXpro's positioning as an assistant.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    ProTeam Marketing Marketing with PR style

    4 May 2010

    FleXpro, The Assistant


    Our Plan

    Direct
    Promotion
    campaign
    Start word of
    mouth

    Conceptual Create
    Branding new
    market
    Direct
    Promotion
    campaign
    Direct Creative Idea Generation
    Promotion
    campaign Two main items doctors need in surgery

    Surgery

    Nurse Surgical tools

    Easy controlled FleXpro


    Direct
    Promotion
    campaign

    Concept
    Direct
    Promotion
    campaign

    Brochure
    Gimmicks

    Branded Surgical tools

    Doctors Gimmicks
    Gimmicks

    Surgical supportive tools

    Assistant
    BY: ABDULRHMAN ATTIA TANTAWY
    Arhman.Tantawy@gmail.com
    002 010 74 20 147

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