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Detailed Business Proposal Document

for ISP in Nepal


Version 1.00 - CONTROLLED COPY

This document is the property of KL Duggar Group and should not be reproduced, by any means, in whole or in part, without prior
permission of afore mentioned . This document can only be provided to your company by agreement of KL Duggar Group and in any case
only when an agreed Non-Disclosure Agreement has been signed. The document is provided on the understanding that its use will be
confined to the officers of your company, and that no part of its contents will be disclosed to third parties without prior written consent of KL
Duggar Group.
ISP Proposal Document

Contents

1 INTRODUCTION...............................................................................................4
1.1 Purpose..........................................................................................................................4
1.2 Project Overview.............................................................................................................4

2 WHY INTERNET SERVICE PROVIDER ?.......................................................5


2.1 Ever growing scope and awareness of Internet in Nepal................................................5
2.2 Success of WLINK and Mercantile..................................................................................5
2.3 Provides a platform for Information Technology and I. T. Enabled Services...................5
Web Designing, Web Hosting, Software Development and Outsourcing.............................5
2.4 Builds a huge Brand Name due to the shear reach to end level customers. ..................5

3 INITIAL START UP LOCATION & TARGET AUDIENCE................................7

4 HOW WE HAVE AN EDGE OVER OUR COMPETITORS...............................8

5 DIAGRAMATIC REPRESENATATION OF OUR BUSINESS MODEL...........9

6 INTERNET SOURCE.......................................................................................10

7 INFRASTRUCTURE REQUIRED....................................................................11

8 TECHNOLOGY INVOLVED............................................................................12

9 SOFTWARE REQUIRED................................................................................13

10 PROJECT EXECUTION PLAN.....................................................................14

11 OUR PRODUCTS & SERVICES...................................................................15

12 GROWING & MAINTAINING A SUBSCRIBER BASE ...............................16

13 SUMMARIZED COST OF THE PROJECT (TOTAL)...................................17

14 PROFIT CALULATION.................................................................................18

15 RISK ANALYSIS AND COST RECOVERY..................................................19

16 APPROVALS................................................................................................20
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ISP Proposal Document
16.1 Authors’ Signatures.....................................................................................................20
16.2 Approvers’ Signatures.................................................................................................20

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ISP Proposal Document
1 INTRODUCTION

1.1 Purpose

The purpose of this document is to provide the detailed project plan and knowhow for the setting up of
and running an Internet Service Provider (ISP) in Nepal.

1.2 Project Overview

The basic idea is to become an independent Internet Service Provider (ISP) in Nepal.....

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ISP Proposal Document
2 WHY INTERNET SERVICE PROVIDER ?

2.1 Ever growing scope and awareness of Internet in Nepal

2.2 Success of WLINK and Mercantile

2.3 Provides a platform for Information Technology and I. T. Enabled Services

Web Designing, Web Hosting, Software Development and Outsourcing

2.4 Builds a huge Brand Name due to the shear reach to end level customers.

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ISP Proposal Document

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ISP Proposal Document
3 INITIAL START UP LOCATION & TARGET AUDIENCE
‘Kathmandu’ would be the first city of Nepal, where the proposed ISP would be set up. The reasons owing
to the selection of Kathmandu as the first city for the launch of the proposed ISP are as follows:

• Kathmandu being the capital of Nepal provides with the best of infrastructure and logistical
facilities.
• It would provide with a central command over the operations in other cities.
• Gives the maximum possible Marketing and Promotional opportunities.
• Maximum Target Audience.

As this is a well known fact that Wireless Internet service is something that is still an unknown quantity for
Nepalese Internet Service Users. There have been no signs of any attempts made by the market leaders
WLINK, NTC or SUBITSU to start something in this regard.
With the next generation going mobile and lap tops being more of a necessity than a luxury. People need
mobile/wireless internet connectivity (....people hate them wires!!!!!!). As we would be the first one to
launch the services we would be the sole player in the category and would enjoy the complete market
share along with the reputation of bringing something new and sensational.

Given below is the target audience we wish to cater:

• Educational Institutes: These are the places which will comprise the majority chunk of our future
clients. As in most of the educational institutes Lap tops are a bare necessity and Internet is fast
becoming the best way to learn and connect to the outside world. We would provide Wi-Fi
connectivity as a whole to the college plus we would also provide individual connections. (List of
target colleges and institutes)
• Corporate Offices: All the corporate closed compounds which require a secured Wi-Fi
connectivity across their campuses. (List of targeted corporate offices)
• Individuals and Small Enterprises: People willing to go for Wi-Fi rather than the old wired
connection.
• Cyber Cafe’s: A whole new breed of Wi-Fi Internet Cafe’s would come into existence.
• Lap Top Manufacturers/Dealers: We can get into a pact with such organisations where we can
give the Wi-Fi connectivity free with the lap top. But this would come into picture after the
successful run of the product.

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4 HOW WE HAVE AN EDGE OVER OUR COMPETITORS
(We will write it)

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5 DIAGRAMATIC REPRESENATATION OF OUR BUSINESS
MODEL
(Please make a diagram which will show the actual flow and working of we would work)

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6 INTERNET SOURCE
(From where we will get the Internet)
6.1.1.1
Bandwidth(MBPS) Cost(RS/MBPS)

(For How Many Customer /Connection will the bandwidth mentioned above last)

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7 INFRASTRUCTURE REQUIRED
7.1.1.1 Man Power Calculations
Educational
Designation Qualification Role Description Salary
Technical Lead Co ordinate the field
technicians and
oversee a team of
field technicians.
Field Technicians Connection set up,
maintenance and
trouble shooting at
the customer level
Non-Skilled staff

7.1.1.2 Proposed Office/Sub-Office and Server/Tower Locations


Office/Sub-Office Location Cost associated
Server/Tower with the overall
Address Space Needed setup

7.1.1.3 Furniture and other non-technical crafts required


Item Name Units Total Price

7.1.1.4 List of Equipments/Devices


Special
Manufacturer & Feature
Equipment Name Model No. Availability (If any) Price

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ISP Proposal Document
8 TECHNOLOGY INVOLVED
(Please answer the following tabs given below)

Sl.
No. Name Vendor Cost
1 Open System Software
2 Router & Firewall
3 Web and FTP servers
4 Name Server Software
5 Mail servers
6 Proxy server
7 Master name server
8 Slave name server
9 Development workstation
10 Remote access equipment
11 Network switches and racks
12 Power equipment
13 Administrator consoles
14 Tools and test equipment
15 Cold spares
16 Consumables
17 Subscriber materials
18 Reference materials

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ISP Proposal Document
9 SOFTWARE REQUIRED
Sl. Distributing
No. Software Name Company Cost
1 Linux Operating System
2 Mail Server Software
3 Web Server Software
4 Name Server Software
5 Authentication Software
6 Database Software
7 System Administration Software
8 Statistics gathering and reporting tools

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ISP Proposal Document
10 PROJECT EXECUTION PLAN

Event Estimated Estimated Estimated Duration


Start Date End Date
Project Plan Approved
Project Execution – Initial
Infrastructure set up
Marketing and Branding of products
Roll out of our products & services

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ISP Proposal Document
11 OUR PRODUCTS & SERVICES

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12 GROWING & MAINTAINING A SUBSCRIBER BASE
(How?)

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ISP Proposal Document
13 SUMMARIZED COST OF THE PROJECT (TOTAL)
For Running the Company for 12 months.

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14 PROFIT CALULATION
How many Customer ?
How much time to Break even?

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15 RISK ANALYSIS AND COST RECOVERY
What are the risks Involved?
If there is a Risk Involved, How can be the cost recovered?
What is the % of the total Cost that can be recovered?

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16 APPROVALS

16.1 Authors’ Signatures

Name Signature Title Date

16.2 Approvers’ Signatures

Your signature indicates that you agree with the purpose and scope of this document and that the appropriate
personnel have reviewed it to ensure compliance with company policies.

Name Signature Title Date

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