Assignment 1

3G Rollout Strategy

Idea Cellular Circle Rollout Sequence (Top 5 ONLY): e.g. A -> B -> C -> D -> E

Circle Reason Assumptions (if any)

Idea Cellular is already a market leader in Maharashtra , so it will

A be easy for Idea to find takers for its 3G services. As a matter of fact,
Idea can tap into its already healthy subscriber base in Maharashtra

Andhra Pradesh, another stronghold where Idea cellular can tap its
A
subscriber base

A Gujarat being one of the cash rich states of India and Idea cellular
having a healthy presence can make use of its 3G roll out here.

In Kerala, Idea has the more subscribers as compared to other

competitors Aircel and Tata Docomo. So Idea cellular here has a
B head start as in a healthy customer base.

J&K is a place where there is huge potential for service like that of
3G. First of all the market their hasn’t been tapped many CSP’s so
C
customer acquisition can be easy by providing more local customer
oriented services and plans.