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Questionnaire

Name _____________________________________________________

E mail id ___________________________________________________

Contact No _________________________________________________

Age □ 10 – 20 □ 21 – 30 □ 31 – 40 □ 41 and above

Monthly Income (Optional)


□ Less than N100, 000
□ N100, 000 to N 200,000
□ N 200,001 and above

1. Which of the following sports shoes do you currently own?


□ Nike □ Addidas
□ Puma □ Reebok
□ Others ___________________

2. How often do you purchase shoes


□ Yearly □ Twice in an year
□ Once in two years Others ______________

3. What influenced your purchase decision of Nike sports shoes


□ Friends
□ Brand Name and Image
□ Happy with my previous Nike
□ Bought on discount sale / clearance sale / promotional sale
□ Was gifted (didn’t have
4. Do you think Nike shoes has a wide variety of styles
□ Yes (Always had what I wanted)
□ To an extent (wished they had that one extra style)
□ No (Always wished for another style to choose from)

5. Do you think Nike’s sports shoes can help enhance your sports abilities
or overall confidence
□ Yes it does □ May be
□ To an extent □ No

6. How well are you satisfied with your Nike shoes


□ Very well □ Fairly well
□ Just another shoes □ Not satisfied

7. How often do you wear your Nike


□ Daily □ 2 -3 times a week
□ Weekends □ Rarely

8. Do you feel that Nike advertisement can catch your attention and
impress you.
□ Yes □ No

9. Which brand do you think best competes with Nike.


□ Addidas □ Reebok
□ Puma □ Fila
□ Others___________
10. If the price of Nike shoes goes up by a N2000 would you still buy it.
□ Yes □ Maybe
□ No – will change brand

11. Would you recommend Nike shoes to anyone

□ Yes □ No

12. Have you faced any quality issues with Nike shoes.
□ Yes □ No

13. In the event of having a quality issue do you think Nike would support
you to your satisfaction
□ Yes □ Not Sure
□ No

14. In the event of having a quality issue whom would you approach to
lodge your grievance.
□ Showroom □ Customer forum
□ Will write to Nike (e mail) □ Will keep quiet

Suggestions if any:
___________________________________________________________
___________________________________________________________
___________________________________________________________

Thank you

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